Samsung UHD TV – Samsung Newsroom South Africa

Making the Difference in the Ultra-Definition TV Era

Tue, 25 Sep 2018 10:31:26 +0000

JOHANNESBURG, South Africa, 25 September 2018 – As displays get bigger, the quality of the picture becomes more important. Big screen TVs are the main source of growth in an otherwise flat market. And with large TVs come higher resolutions.

No matter how big the TV is, if it doesn’t have the necessary picture quality, users won’t be able to realise the power of the screen. That’s why large-sized TV has inevitably led to the increase in demand for Ultra High Definition (UHD). UHD is a 4K (3,840X2,160) picture quality, which is applied to TVs that measure over 65 inches. The technology is about to take yet another step up as 8K (7,680X4,320) TVs are ready to be commercialised.

But this is an era where even the number of pixels isn’t enough in isolation. To produce the best picture quality possible, it’s also important to consider the environment this content will be viewed in and the quality of the original content itself.

Reginald Nxumalo, Director of Consumer Electronics for Samsung South Africa, says, “The paradigm is shifting and it’s vital that all considerations are taken into account to produce an experience that everyone will enjoy.”

Worldwide UHD TV sales surpassed FHD (Full High Definition) TV for the first time last year, according to market researcher IHS Markit. It is expected that 100 million UHD units will be shipped this year, which is about 45% of the total TV market. In 2022, the proportion of UHD TV is expected to reach 60%.

Samsung UHD TV sales volume is also on the rise. Sales of Samsung UHD TVs in the fourth quarter of last year already exceeded 50% of the total Samsung TV units sold globally. In the first quarter of this year, Samsung UHD TV sales also increased by more than 35% compared to the same period last year.

In the ultra-high-definition TV market era, standards for judging picture quality are further developing. For example, is a TV able to reproduce colours with real-life brightness, particularly when the normal TV viewing environment is brighter than many would expect? According to the DOE survey, consumers in the U.S. and Europe usually watch TV in a bright environment with an average home illuminance level of 79 lux. Can a TV react and provide an accurate picture in these and other common viewing use cases?

Experts advise consumers to look beyond the high resolution to see the different factors that cause the difference in brightness, contrast and content when consumers watch TV. The way consumers view TV and the way experts gauge a TV’s ability to deliver, is much more sophisticated than it ever has been. The TV needs to be more versatile because it’s used for more than just viewing a TV show. That means Samsung has to be stringent to make sure its QLED products perform not just according to the specifications but also according to real life usage.

“A new criterion for picture quality is colour volume, which can measure minute colour changes, three-dimensionally, according to varying degrees of brightness,” adds Nxumalo.

Verband Deutscher Electrotechnischer (VDE), a well-regarded certification institution in Germany established in 1893, certified QLED TV for 100% colour volume for two consecutive years, which is the world’s first and only time a TV has received such a distinction.

QLED TV, based on the metal quantum dot technology, can accurately represent detailed colours that can be hidden from dark or bright images. Brightness can be expressed up to 2,000 knits, which is 3 to 4 times that of conventional TVs, giving a more vivid look to scenes such as sunlight reflecting texture and white snowy landscapes.

Indeed, this year’s Samsung QLED TVs achieved the highest level of contrast ratio by improving the quality of blacks on-screen while maintaining brightness. To create an even more stunning contrast ratio, the TVs feature new Direct Full Array technology, which puts backlit LEDs behind the panel for precise brightness control. By making the LED blocks more than ten times the number of conventional TVs, the light can be adjusted individually to create a subtler difference in black colours. Moreover, it applies the black algorithm that perceives and precisely adjusts black colours, successfully delivering the original detail even in particularly dark scenes.

“When watching a dark scene in a bright environment, the reflection of objects around the screen can cause discomfort. QLED TV solved this problem by using Anti-reflection technology. Even under daylight or bright lighting, an anti-reflective screen dramatically reduces glare, allowing one to be more immersed in images regardless of the surroundings,” says Nxumalo.

Along with this, Samsung is also working to expand the ecosystem to upgrade HDR (High Dynamic Range) technology, which is an integral function of ultra-definition TV. Since last year, Samsung has been developing HDR10+, which is one step more advanced than HDR10, a standard for realising HDR video. HDR10+ is a technology that shows optimal contrast ratio for each scene through ‘Dynamic Tone Mapping’ technique which applies different contrast to each scene. The company is expanding its HDR10+ content in cooperation with global companies such as Amazon, 20^th Century Fox, Panasonic and Warner Bros.

High quality content is as important as the ultra-high definition TV specification. Many of the most recognisable names in video content such as Netflix, YouTube and various cable companies already provide UHD content. However, due to the burden of production cost, consumers are not able to enjoy 4K UHD broadcasting content on TV unrestrictedly yet.

The problem here is that if low-quality content is shown on a big screen, the pixels are usually enlarged artificially, causing the picture to shake or lose clarity. Samsung Electronics has solved this problem by installing the ‘4K Q Engine’ based on semiconductor technology on its QLED TV.

‘4K Q Engine’ is a technology that upgrades SD (400,000 pixels) and FHD (2 million pixels) class image to 4K (8 million pixels) class. Based on artificial intelligence, it applies a 5-step algorithm (Image Signal Analysis ▷ Noise Reduction ▷ Improved 1st Detail ▷ 4K Upscaling ▷ Improved 2nd Detail) to improve image quality and express hidden details.

What’s more, 8K AI Technology will be introduced in the latter half of the year and will offer an even better picture and sound expression.

QLED TV’s dramatically improved picture quality this year has been widely praised by many media outlets including Tech Radar, What Hi-Fi and AVS Forum. Trusted Reviews gave Samsung’s QLED the Highly Recommended mark and said: “The Samsung QE65Q9FN is the most impressive TV I’ve reviewed in years. It effectively combines the strong brightness and colour of Quantum Dot LED (QLED) with the deep blacks and almost the lighting precision of OLED. That’s a huge deal in a world where you generally choose one or the other.”

Doochan Eum, Vice President of Visual Display Business at Samsung Electronics, says: “As TVs gradually get larger in size and the competition for premium picture quality becomes fiercer, detailed and subtle image rendering performance is growing in importance. With Samsung QLED TV’s enhanced brightness, contrast, content, we are continuing to provide consumers with a superb immersive viewing experience.”

Dive into the Details of the Samsung Premium UHD TVs

Thu, 09 Nov 2017 22:02:33 +0000

Hello! You must be here about Samsung Premium UHD TVs.

If you’re in the market for a UHD TV, you’ve likely done a lot of research and decided to go with a Samsung Premium UHD TV. You’ve picked a great time to buy a new TV, because the 2017 lineup of Samsung UHD TVs is truly amazing. Trust us on this one.

You want to know more about it before you take the plunge? Fair enough! We’re happy to give some more information to you—we love talking about TV, especially the Samsung Premium UHD TVs. Meet the MU9, 8, and 7 series TVs.

Each is available in a variety of sizes, and some are flat while others are curved, so you’re able to choose what’s best for your home when you pick up your new UHD TV. And five simple words sum up this lineup: “Innovation is in the details.”

What does that mean for UHD TV? Well just take a peek at these TVs and it’s easy to see. Let’s dive even deeper into the details of UHD TV, including picture quality, sleek exterior details, and the smart features.

Get pulled into every scene with detail from HDR 1000

While UHD 4K technology is a hot topic in the TV world, HDR is what makes the higher resolution really shine for an even grander TV experience. That’s why each Samsung Premium UHD TV offers HDR 1000 for superb details.* As you may know, HDR means High-Dynamic Range and speaks to the brightness of a screen. HDR 1000 is the brightness equivalent of 1000 candles, giving these TVs a bright screen that produces clear detail without affecting the color.

So you can turn up the brightness and still not miss a detail or wash out the view. And when UHD 4K and HDR come together, you can see a movie or show as if you were on set, witnessing it how the creator intended it to be viewed.

To help ensure that the contrast stays bold, whether day or night, MU9 and 8 series TVs offer Ultra Black, which is a technology that helps deflect light on the screen to minimize glare, keeping the dark and black areas on screen as deep as they should be—no reflection of your window or the lamp. So whether you’ve got the curtains open and the sun streaming in or it’s nighttime and you turn on the light, what’s on screen will still come in clear.

Feast your eyes on the stunning picture of UHD 4K TV

It’s all in the name. UHD stands for Ultra High Definition, and as part of that, these are 4K TVs. UHD 4K means more pixels in your TV screen, which in turn means crisp definition of details, only heightened by the true colors and bright

clarity you’ll see. So while HDR ensures it’s bright and clear, just turn on Samsung Premium UHD TVs and you’ll notice incredible, lifelike color on screen. That’s the Dynamic Crystal Color, a collection of one billion colors that can

represent incredible subtle differences in hue.† Say you’re watching a show and the sun is setting over the horizon in the background, you’ll see the variations and gradients that make sunsets so striking in person.

It’s the little design touches that make Samsung Premium UHD TV unique

The Samsung Premium UHD TVs are a sight to see, not just on screen but all around. Take a peek at the back and you’ll see something you may have never seen before: a distinct lack of cables worming their way out from the back of the TV.

That’s right, they’re all tucked away, along with their devices, thanks to the Clean Cable Solution.‡ Instead of plugging them directly into the TV, the devices and consoles can be plugged into the One Connect and placed out of sight (in the cabinet, for example) while the TV cables are routed through the TV’s stand for a super sleek appearance.

Product details of Samsung UHD TV stand

Speaking of the back of the TV, by hiding away cables and screws, the entire TV is sleek from front to back. That’s 360 Design, ensuring that wherever you put your TV it’ll add to your decor, and you no longer have to arrange the room to

best hide the back of the TV. Sounds nice, right?

Smart TVs are everywhere, but UHD TVs are even smarter

Smart TV means different things to different people, but to us a smart TV has a lot to do with making your TV experience convenient. That includes eliminating detective work and having your hands full. Samsung Premium UHD TVs automatically recognize connected devices when plugged into the One Connect and displays their name on screen. So when you pull up the Smart Hub, you can instantly know what’s what.

The Premium UHD TVs help clean up on your coffee table, too, because you can select and control it with one remote, aptly named the One Remote Control.‖ We call it that because it’s the one remote that does whatever you’d like to do with your Samsung Premium UHD TV. No more scrambling for the right remote—all you need is the One Remote Control because the One Remote Control is always right.

Of course, if your hand is glued to your mobile phone, no worries there. The Smart View app lets you control Samsung Premium UHD TVs easily, as well as push content to the TV so you can view it on a bigger screen.¶ Then when you want to show off a video you took on vacation, it’s simple.

So to recap on the terrific 2017 Samsung Premium UHD TV lineup…

As you can see, each 2017 Samsung Premium UHD TV is full of features that come from innovation and incredible attention to detail. Whether you want curved or flat, a larger screen for the living room or something to put up in your bedroom, you can’t go wrong.

Each offers beautiful picture quality, wonderful design details that clear up the TV area and add to your interior, and smart features that make your TV time as easy as it should be. Making the decision to purchase a Samsung Premium UHD TV isn’t hard. Picking which Samsung Premium UHD TV is. But rest assured you’ll get a great TV, whichever you choose.

Meet The Frame, a TV Designed for Your Space

Thu, 09 Nov 2017 19:44:15 +0000

This is The Frame. It’s not just a TV.

The artistic addition to the 2017 Samsung TV lineup is more than just a TV. It’s Samsung’s The Frame, which not only provides the picture quality you expect from a Samsung UHD TV, but brings a personal touch wherever it’s placed, as it comes with a wide range of artwork available to display—or your own photos.

The Frame is different from your everyday TV in more ways than just its artistic tendencies, too. It’s gorgeous to look at—on or off. So instead of adjusting the decor to the TV or trying to hide it away in a cabinet when it’s not in use, The Frame looks and hangs just like a real frame, so it enhances your interior. But make no mistake, it is a TV.

In fact, the Frame is a 4K UHD TV, ensuring that what you see on screen comes through clearly and with vibrant, stunning color. Not only will movies and TV shows have brilliant hues, your art will too.

The Frame will change how TV fits into your lifestyle

When you turn on The Frame for the first time, you experience the stunning picture quality of a Samsung 4K UHD TV. But tap the power button, and suddenly it’s a painting from your favorite artist. This is Samsung Art Mode, and on The Frame, it adds value and personality to the room. Simply select an artwork or photograph from the Samsung Collection or the Art Store.

This membership allows you to enjoy artwork from famous galleries and museums from around the world, including SAATCHI ART, The Albertina, Magnum Photos, and more. So you can find artwork that can subtly (or dramatically) change your interior to your taste. Not to mention that with a variety of genres to choose from, whether you want photography or paintings, or abstract or landscapes, you’ll find old favorites and discover new pieces.

The Samsung Collection is included with The Frame and has a range of 100 beautiful pieces from 37 different artists to put on display. So right out of the box, you have a wide choice of stunning art that you can browse through. And if you want more choice, you can check out the Art Store, which offers a membership service that grants you access to an even wider art collection.

And personalizing The Frame isn’t only about choosing your favorite artists’ works to show on screen. You can add your own personal touch, as well. By plugging in a USB or uploading from your smartphone, you can display your own photos on The Frame’s large screen.^* So that new family portrait you want to show off to anyone and everyone?

You can do so on The Frame. And for an even more custom display, you’re able to adjust the way the art or your photographs are displayed with a range of mat layout and color options. You can arrange and rearrange to find the display you like best.

^* Some USB flash drives or smartphones may not be compatible with The Frame.

^†The gap is measured from the back of the TV and may differ based on the installation and wall type.

^‡The ‘Invisible Connection’ refers to a single, transparent optical cable connected to the One Connect Box integrating external device cables, but it does not refer to the power cable of the TV or cables connected to other devices such as sound bar.

The Frame Art Store: Bring World-class Galleries into Your Home

Wed, 08 Nov 2017 21:34:09 +0000

Art goes digital

Art is loved and admired throughout the world, but it hasn’t been easy to access prestigious artworks outside of visiting galleries. Today, technological breakthroughs in the art world have changed that experience. Samsung’s The Frame is a platform that offers people a new way of seeing exceptional art in everyday life, transforming the idea that art needs to be seen in person.

Samsung provides a new platform for art: Art Store

Art Store on The Frame is an art platform redefining how you appreciate, collect, and enjoy works of art in your home. Offering an affordable way to purchase and enjoy art, the Art Store brings pieces to anyone who has been searching for the perfect art for their space. From old masters to contemporary art and photography, it’s easy to bring these world-class galleries into your home with The Frame Art Store.

Find world-class galleries all in one place

In partnership with the world’s leading galleries, The Frame gives you the endless enjoyment of having works by Rubens, Monet, and Cézanne hanging in your living room. Today, Art Store gallery partners include the Museo del Prado, The Albertina, Saatchi Art, Artspace, Sedition, Magnum Photos, and LUMAS, with more galleries expected to join in the future, so you can expand your art collection with continuously updated galleries in the Art Store.

The Albertina

The Albertina numbers among Austria’s leading art museums. With permanent loan of the Batliner Collection, the holdings of the Albertina came to include one of Europe’s largest and most important private collections of classical modernist paintings.

Artspace

The leading online marketplace for contemporary art, Artspace works to bring more art into people’s lives while helping artists and the institutions that support them reach broader audiences. By partnering with hundreds of prestigious galleries and nonprofits, Artspace offers established and aspiring collectors the opportunity to discover and learn about art.

Lumas

LUMAS is a major gallery in photography and art editions, founded in Berlin in 2004 by two art collectors who turned their passion into a profession. Their goal: to make high-quality editions more accessible to new collectors and a wide audience of art enthusiasts.

Magnum Photos

One of the most prestigious and influential photography agencies, Magnum Photos is an artists’ cooperative of great diversity and distinction, owned by its photographer members. Magnum photography has a journalistic focus, typically documenting social issues and major world events.

Museo del Prado

Museo del Prado is considered by many to have the greatest collection of paintings in the world. Within the history of royal collecting from the 15th century we find a unique concentration of masterpieces by some of the most outstanding personalities of Western Art. From the time of its foundation in 1819, names such as Velázquez, Goya, Bosch, Titian, Tintoretto, El Greco, and Rubens are gathered in the Prado, making it an exceptional museum of artists.

Saatchi Art

Saatchi Art is the world’s leading online gallery and is dedicated to helping people all over the world find art and artists they love. Saatchi Art features the largest selection of original art online, with more than 500,000 unique paintings, drawings, sculptures and photographs by over 60,000 emerging artists from more than 100 countries.

Sedition

Sedition is the world’s leading online platform for artists to display and sell their art as digital limited editions for connected screens and devices. Sedition offers everyone an easy, enjoyable, and social way to experience art collecting at affordable prices. The mission of Sedition is to change the art world by introducing a marketplace for collecting and trading art in the digital age.

Become an art collector with just one click!

From paintings to photography, you can find something for each family member’s taste in art. You can purchase a specific artwork that inspires you the most or subscribe to a membership for unlimited access to the Art Store. Feel the excitement of choosing a new artwork for daily inspiration with the Art Store. With just one click, you can become an art collector, beautifying your space with The Frame.