The biggest shopping event of the year is here, and Samsung is turning up the brightness this Black Friday with spectacular savings on its cutting-edge QLED TVs, featuring Real QLED technology, delivering lifelike colour and performance.

South Africans can experience the stunning picture quality, advanced AI features and trusted performance of Samsung’s latest QLED TVs, at incredible Black Friday prices available until 30 November 2025.

One of this year’s star deals is the 65″ Q7F 4K QLED Samsung Vision AI TV 2025 (QA65Q7FAAKXXA), now available for R9,999^[1] (Save R3,000). This TV delivers AI Upscaling, adaptive sound and smart picture enhancement that automatically adjusts to your room and content. With SmartThings^[2] integration, your TV becomes the centre of your connected home.

What Makes Samsung’s QLED Technology Genuine?

Not all QLEDs are created equal. Samsung’s Real QLED has earned official certification from TÜV Rheinland^[3] confirming compliance with the IEC 62595-1-6 international standard, the benchmark for authentic quantum dot (QD) displays.

In simple terms, this certification guarantees that your TV delivers high picture quality powered by genuine Quantum Dot technology, delivering colour accuracy and brightness.

Samsung’s Real QLED TVs deliver a viewing experience that’s bright, rich, and sustainable:

• True Quantum Dot Display: Combines a real quantum dot light-converting film with blue light sources to produce more vivid and accurate colours.
• 100% Colour Volume^[4]: Experience consistent, lifelike hues whether you’re watching a sunny cricket match or a moody thriller.
• Precision Colour Accuracy: TÜV Rheinland testing confirms the separation of red, green and blue light sources for pure, balanced colour reproduction.
• Eco-Conscious Design: Samsung’s Real QLEDs are cadmium-free^[5] – safe for both you and the environment.

Ask the Right Questions Before You Buy

Don’t just go by the label – make sure your next TV meets Real QLED standards. Ask:

• Is it cadmium-free?
• Does it deliver 100% colour volume?
• Is it TÜV Rheinland certified as Real QLED?

If the answer is “no,” it’s not a Real QLED.

Your Real QLED Experience Awaits

Samsung’s 2025 QLED line-up, powered by Vision AI, redefines home entertainment, from family movie nights to live sports and next-gen gaming. Built for the future, it’s more than just a TV; it’s a window into a world of colour, clarity, and intelligent design.

This Black Friday, don’t settle for less. Look for the Real QLED mark, make the smart choice, and enjoy unbeatable deals until 30 November 2025. For more information, visit https://www.samsung.com/za/offer/black-friday/ or your nearest Samsung Store. T&C’s apply.

^[1] *Recommended Retail Price only. Prices may vary per retailer.

^[2] To use SmartThings, download the App from the Galaxy Store, Google Play Store, or Apple App Store. The SmartThings App requires Android OS 10↑ with a minimum of 3GB RAM space or iOS 15↑. Supported OS specifications and app screen configuration may change with app updates.

^[3] Source: TÜV Rheinland. Samsung QLED TVs comply with the International Electrotechnical Commission (IEC) 62595-1-6 standard, which defines the application of quantum dot (QD) light converting unit combined with blue light sources for standard QLED displays.

^[4] Measured to DCI-P3 standard, certified by VDE.

^[5] Source: Société Générale de Surveillance (SGS). 2025. Certification for compliance with the Restriction of Hazardous Substances (RoHS), Cadmium-free quantum dot technology.

Samsung South Africa recently unveiled its most advanced and expansive TV Line up yet, headlined by the 2025 Neo QLED Mini LED and OLED series. Powered by the intelligent Samsung Vision AI^[1], the new line-up combines cinematic picture, immersive sound and smart connectivity to redefine home entertainment from its intuitive smart features and designs that seamlessly elevate any space.

Whether you’re after breath-taking 8K detail, vibrant OLED contrast, or the brilliance of 4K Mini LED technology, Samsung’s 2025 TVs reimagine what your screen can do, with innovative features, a more personalised interface, and a cinematic experience tailored to your lifestyle.

Samsung Vision AI pairs AI-enhanced visuals and audio with intuitive features like Universal Gestures^[2], allowing control via hand motions or a Galaxy Watch. New smart home tools such as Pet Care^[3], Family Care^[4], and Home Insights^[5] bring peace of mind with live camera views and alerts, while the refreshed One UI Tizen interface, which comes with up to seven years^[6] of OS updates, ensures seamless navigation, personalised profiles and access to all your favourite content.

In the Neo QLED 8K range, the flagship QN950F, which comes in 85”, features Samsung’s most powerful NQ8 AI Gen3 Processor, delivering 8K AI Upscaling Pro, Glare-Free technology, and Motion Xcelerator 240Hz for smooth, vibrant visuals. The QN900F offers similar innovation in sizes 65” and 75”, with refined design and immersive Object Tracking Sound+ powered by Dolby Atmos. The Neo QLED 4K series (including the QN90F, QN80F and QN70F). With Quantum Matrix Mini LEDs, Neo Quantum HDR+, and Supersize Picture Enhancer^[7], this range brings brighter, sharper and more detailed 4K viewing, even on ultra-large displays.

Samsung’s 2025 OLED series pushes boundaries with three models: S95F, S90F and S85F. The flagship S95F features OLED Glare-Free tech, a 30% brightness boost, NQ4 AI Gen3 Processor^[8], and 165Hz refresh rate for smooth gaming and breath-taking visuals. The S90F adds OLED HDR+^[9] and AI-powered sound, while the S85F delivers vivid detail and colour with Colour Booster Pro^[10] and 4K AI Upscaling^[11]

Samsung wants to deliver even more value to its customers, the company is introducing the 2025 TV Early-Order Promotion, running from 16 July to 11 August 2025. This exclusive promotion offers early buyers the chance to receive free premium gifts that perfectly complement the immersive experience delivered by Samsung’s 2025 TVs. These include the latest Galaxy tablets, soundbars, smartwatches, and wireless earbuds – all designed to enhance your smart home ecosystem.

• 100 inch 4K Neo QLED Mini LED (QA100QN80FKXXA) – R99 999*
• Neo QLED 8K (QA75QN900FKXXA) – R149 999*
• 77 inch S95F 4K OLED (QA77S95FAKXXA) – R99 999*
• 65 inch 4K Neo QLED Mini LED QA65QN90FAKXXA – R39 999*
• 55 inch 4K Neo QLED Mini LED QA55QN90FAKXXA – R24 999^*

Consumers can visit https://www.samsung.com/za/tvs/pre-order/ for the full list of offers, T&Cs apply.

Across the 2025 range, users can enjoy Samsung Art Store access, now available beyond The Frame, featuring over 3,000 works from artists like Van Gogh, Basquiat and collections from The Met and MoMA. A new mobile karaoke feature lets users sing along to over 100,000 licensed tracks using their smartphone via the Stingray Karaoke app**.

All Samsung TVs also support SmartThings integration with 340+ brands and are protected by Samsung Knox for triple-layer data security.

From stunning 8K visuals to cinematic OLED colour, from intuitive AI to supersized screens, Samsung’s 2025 TV line-up brings together the best in design, technology, and smart living. As the global TV leader for 19 years running^[12], Samsung continues to shape the future of home entertainment.

^{[1] Samsung Vision Al is only available on 2025 Neo QLED 8K, Neo QLED, OLED, QLED and The Frame TV models. Samsung Vision Al features vary by TV model. (Excludes Crystal UHD, FHD and HD TV models).
[2] Requires Galaxy Watch 4 and higher / Wear OS 5 and higher.}

^{[3] Samsung Account required for network-based smart services, including streaming apps and other smart features. Separate computer, mobile, or other device may be necessary to create/log in to Samsung Account (free to download and create). Without Samsung Account log in, only external device connections (e.g., via HDMI) and terrestrial/over-the-air TV (only for TVs with tuners) are available. Each device must be signed into same Samsung Account and must have both Wi-Fi. It only works when the TV is turned off. Utilises AI-based formulas.}

^{[4] Samsung Account required for network-based smart services, including streaming apps and other smart features. Separate computer, mobile, or other device may be necessary to create/log in to Samsung Account (free to download and create). Without Samsung Account log in, only external device connections (e.g., via HDMI) and terrestrial/over-the-air TV (only for TVs with tuners) are available. Each device must be signed in to same Samsung Account and must have both Wi-Fi. It only works when the TV is turned off.}

^{[5] Samsung Account required for network-based smart services, including streaming apps and other smart features. Separate computer, mobile, or other device may be necessary to create/log in to Samsung Account (free to download and create). Without Samsung Account log in, only external device connections (e.g., via HDMI) and terrestrial/over-the-air TV (only for TVs with tuners) are available.
[6] Samsung Account required for network-based smart services, including streaming apps and other smart features. Computer, mobile or other device may be necessary to create/log in to Samsung Account (free to download and create). Without Account log in, only external device connections (e.g., via HDMI) and terrestrial/over-the-air TV (only for TVs with tuners) available. One UI Tizen OS updates are available for up to 7 years from the product release year starting in 2023. Availability, features, contents, apps and services are subject to change without notice and may vary by product and model. OS updates does not cover hardware-related performance, features or durability.}

^{[7] Utilises AI-Based formulas.}

^{[8] Utilises AI-Based formulas to upscale to 4K resolution. Resulting picture may vary based on source content.
[9] Compared to OLED HDR, 48″ & 42″ have OLED HDR.}

^{[10] Utilises AI-Based formulas.
[11] Utilises AI-Based formulas to upscale to 4K resolution. Resulting picture may vary.}

^{[12] Source: Omdia, Feb 2025. Results are not an endorsement of Samsung. Any reliance on these results is at the third party’s own risk.}

*Offers available at participating Retailers and Online Stores. T&Cs apply.

*Recommended Retail Price

** The Stingray Karaoke app is available on 2018 model year and newer Samsung Smart TVs.

“No two homes are the same, and we recognise that for some shoppers – sunlight and ambient lighting are often a top consideration when choosing which TV to buy for their space. We want to give them even more flexibility to enjoy their content when and where they want, without compromising great picture quality and colour reproduction,” said said Nivash Ramsern, Director, Visual Display at Samsung South Africa. “Our flagship S95F series offers all of that and more, featuring our best OLED Glare-Free technology yet, while maintaining pure blacks, clean whites, dramatic contrast and truly breathtaking, Pantone-validated colour. Paired with our most advanced 4K processor, an upgraded refresh rate and a 30% brightness boost, you’ll experience the most realistic picture possible on a Samsung OLED TV.”

All three series in the lineup also feature Samsung Vision AI,^[2] to power not only their cinematic picture and sound, but also AI-backed experiences that will help you engage more deeply with your content and enjoy a viewing experience that’s catered to you.

Samsung Vision AI also unlocks new Samsung SmartThings features that simplify and enhance daily life. When you activate “Pet Care^[3] ” and “Family Care^[4] , you’ll get access to live video of your living room through your connected camera and receive alerts if your pet or child needs your attention – for peace of mind at home or away. Plus, “Home Insights^[5] provides notifications from your smart devices right on screen, including a 3D Map View that shows your entire smart home at a glance.

“Universal Gestures^[6] even let’s you control your TV through your Galaxy Watch – with simple hand motions like rotating the watch bezel to scroll the screen,or making a fist to return to a previous menu.

These intuitive features, along with all your favorite apps and services, will be available through One UI Tizen – the next evolution of our Tizen OS. One UI Tizen enhances the look and feel of Tizen OS, with a refreshed layout that mirrors the interface of many Samsung smartphones, tablets and Galaxy watches.

You can also now create separate profiles for each member of your household and enjoy suggested shows, movies and other content curated just for you. And, we’re maximising your entertainment with up to seven years^[7] of OS updates, ensuring you’ll have access to the latest apps and services for many years to come.

S95F: The Best Samsung OLED TV Gets Even Better

The flagship series features our most powerful NQ4 AI Gen3 Processor^[8] that optimizes contrast, brightness, depth and colour across every scene. No matter what you enjoy watching, the processor upscales,^[9]  it all into brilliant 4K resolution.

For gamers, Motion Xcelerator 165Hz,^[10] ensures smooth motion and blazing fast speeds from even the most demanding games. Together, these upgrades make the S95F our best OLED yet, offering a cinematic picture without distractions.

• 77” Class S95F: R99,999*

S90F: Vivid Contrast and Breathtaking Clarity through AI-Powered Visuals

The S90F series (48” – 83” screen class sizes) also features our powerful NQ4 AI Gen3 Processor that delivers incredible picture and dynamic sound, and powers Samsung Vision AI experiences. You can also watch classic movies and shows like you never have before thanks to 4K AI Upscaling Pro,^[11], which transforms everything on screen into impressive 4K resolution.

Experience powerful brightness and deeper contrast as OLED HDR+,^[12] analyzes each scene to help you appreciate even the tiniest details – from fireworks in a night sky to the golden hue of a sunset.

With the S90F series, you can enjoy an uninterrupted, fluid picture across games and content with Motion Xcelerator 144Hz.,^[13] And, AI Motion Enhancer Pro,^[14]sharpens and smooths fast-moving objects – like a golf ball or hockey puck – so you never miss a play.

The S90F also envelops you in multidimensional sound tailored to your space and content – thanks to features like Object Tracking Sound Lite, Active Voice Amplifier Pro,^[15] and Adaptive Sound Pro.,^[16]

• 83” Class S90F: R129,999*
• 77” Class S90F: R79,999*
• 65” Class S90F: R42,998*
• 55” Class S90F: R26,999*
• 48” Class S90F: R18,999*

S85F: Amazing Detail and Brightness

The S85F series (55” – 65” screen class sizes) is powered by the NQ4 AI Gen2 Processor, which makes movies, TV shows, video games and sports you love look and sound even better.

4K AI Upscaling,^[17] can transform content from decades ago into 4K resolution, while Motion Xcelerator 120Hz brings smooth motion to games and sports. The TVs can also analyse each scene and use AI to deliver vivid colours and enhanced detail with Colour Booster Pro.^[18]

Plus, you’ll enjoy the same pure blacks, bright whites and Pantone-Validated colour offered across the entire 2025 OLED lineup, so images on screen look as incredible as they do in real life.

• 65” Class S85F: R32,999*
• 55” Class S85F: R22,999*

Our 2025 TVs are also loaded with sleek, minimalist designs that blend with your environment, while SmartThings,^[19]  works with over 340 smart home brands, integrating all your devices into one central ecosystem and unlocking exclusive features with select Samsung products. All the while, Samsung Knox,^[20] offers triple-layer protection, so your personal data stays safe and secure.

Whichever model you choose, you can shop confidently from the #1 global TV brand for 19 years running. ^[21]

For more on the newest OLED models and other Samsung TV and audio products, visit www.samsung.com/za .

^{[1] Circana, LLC, Retail Tracking Service, Display Type: OLED, US Sales, 52 Weeks Ending March 23, 2024.
[2] Samsung Vision Al is only available on 2025 Neo QLED 8K, Neo QLED, OLED, QLED and The Frame TV models. Samsung Vision Al features vary by TV model. (Excludes Crystal UHD, FHD and HD TV models).}

^{[3] Available on certain models only, and on terrestrial, cable TV and Samsung TV Plus.}

^{[4] Works with antenna broadcast only. Available languages vary and may require download. Translation accuracy not guaranteed.}

^{[5] Samsung Account required for network-based smart services, including streaming apps and other smart features. Separate computer, mobile, or other device may be necessary to create/log in to Samsung Account (free to download and create). Without Samsung Account log in, only external device connections (e.g., via HDMI) and terrestrial/over-the-air TV (only for TVs with tuners) are available. Each device must be signed into same Samsung Account and must have both Wi-Fi. It only works when the TV is turned off. Utilizes AI-based formulas.}

^{[6] Samsung Account required for network-based smart services, including streaming apps and other smart features. Separate computer, mobile, or other device may be necessary to create/log in to Samsung Account (free to download and create). Without Samsung Account log in, only external device connections (e.g., via HDMI) and terrestrial/over-the-air TV (only for TVs with tuners) are available. Each device must be signed in to same Samsung Account and must have both Wi-Fi. It only works when the TV is turned off.}

^{[7] Samsung Account required for network-based smart services, including streaming apps and other smart features. Separate computer, mobile, or other device may be necessary to create/log in to Samsung Account (free to download and create). Without Samsung Account log in, only external device connections (e.g., via HDMI) and terrestrial/over-the-air TV (only for TVs with tuners) are available.}

^[8] Requires Galaxy Watch 4 and higher / Wear OS 5 and higher.

^{[9] Samsung Account required for network-based smart services, including streaming apps and other smart features. Computer, mobile or other device may be necessary to create/log in to Samsung Account (free to download and create). Without Account log in, only external device connections (e.g., via HDMI) and terrestrial/over-the-air TV (only for TVs with tuners) available. One UI Tizen OS updates are available for up to 7 years from the product release year starting in 2023. Availability, features, contents, apps and services are subject to change without notice and may vary by product and model. OS updates does not cover hardware-related performance, features or durability.}

^{[10] Utilises AI-Based formulas to upscale to 4K resolution. Resulting picture may vary based on source content.}

^{[11] Utilises AI-Based formulas to upscale to 4K resolution. Resulting picture may vary based on source content.}

^{[12] 4K 165Hz is only available with PC connected games that support such specifications (PC graphic card required). Performance may vary.}

^{[13] Utilises AI-Based formulas to upscale to 4K resolution. Resulting picture may vary.}

^{[14] Compared to OLED HDR, 48″ & 42″ have OLED HDR.}

^{[15] 4K 144Hz is only available with PC connected games that support such specifications (PC graphic card required). Performance may vary.}

^{[16] Utilises AI-Based formulas.}

^{[17] Utilises AI-Based formulas to upscale to 4K resolution. Resulting picture may vary based on source content.}

^[18] Utilises AI-Based formulas.

^{[19] Samsung Account required for network-based smart services, including streaming apps and other smart features. Additional apps required. A computer, mobile or other device may be necessary to create/log into Samsung Account (free to download and create). Without Account login, only external device connections (e.g., via HDMI) and terrestrial/over-the-air TV (only for TVs with tuners) available.}

^{[20] Personal data includes directly input PIN-codes and passwords, and IoT device information shared through the SmartThings App. The latest software update is required.}

^{[21] Source: Omdia, Feb 2025. Results are not an endorsement of Samsung. Any reliance on these results is at the third party’s own risk.}

Samsung Vision AI pairs AI-enhanced picture and sound for maximised performance with personalised experiences designed to help you engage more deeply with your content and enjoy a viewing experience catered just to you. You can even control your TV with hand motions while wearing your Galaxy Watch, thanks to Universal Gestures – and much more.

Our integrated One UI Tizen will provide easy access to the latest Samsung Vision AI features, along with all your favourite streaming apps and services. Representing the latest upgrade to our Tizen OS, One UI Tizen offers a fresh, clean interface that matches what you’ll find on many Samsung smartphones, tablets, Galaxy watches and more.

It also allows your household to create custom profiles and receive content recommendations curated to their needs and preferences. Plus, we’ve got you covered with up to seven (7) years of OS updates – helping you enjoy a consistently fast and responsive user experience for many years to come.

“We know great picture and immersive sound are just the beginning of what shoppers are looking for when choosing a TV today,” said Nivash Ramsern, Director, Visual Display at Samsung South. “In fact, enhanced connectivity, smart features and ease of use are more important than ever. Samsung Vision AI transforms your TV to bring together the best of it all, delivering AI-powered innovations that reinvent what’s possible from your Samsung TV.”

Neo QLED 8K Mini LED: Our Best Picture with 8K Resolution

Featuring two new models (QN950F, QN900F) our Neo QLED 8K Mini LED  series delivers an exceptional glare free picture with Quantum Matrix Mini LEDs, immersive sound and breakthrough experiences, all powered by Samsung Vision AI. Built with our most advanced NQ8 AI Gen3 Processor^[2], the QN950F series (65” – 98” screen class sizes) leverages 8K AI Upscaling Pro^[3]; to transform SD, HD or even 4K content into the sharpest and smoothest picture of any Samsung TV.

The QN950F also integrates our award-winning Glare-Free technology, offering stunning 8K visuals across dark and bright rooms.

Motion Xcelerator 240Hz^[4] ensures blazing fast motion clarity for gaming and sports, while AI Motion Enhancer Pro^[5] smooths the motion of fast-moving visuals and text, so you can always keep your eye on the ball. Dedicated top-channel speakers power Dolby Atmos sound, while Object Tracking Sound Pro^[6] provides dynamic, realistic audio that follows the movements on screen – like creepy footsteps in a horror movie or cars zooming around a track.

The QN900F series (65” – 75” screen class sizes) offers 8K AI Upscaling^[7] that enhances content up to 8K resolution. It will also incorporate Glare-Free technology and feature a new Metal Frame design that beautifully compliments your space and elevates your aesthetic.

Motion Xcelerator 165Hz offers smooth visuals and blistering speeds. And, Object Tracking Sound+ with Dolby Atmos takes you inside each scene with sound that moves in sync with the content on your screen. The QN900F series (65” and 75” class sizes) is available now and the 85” QN950F series and will be available for early order from 16 July 2025.

QN950F (85”)

85” QN950F QA85QN950FKXXA: R149,999* 

QN900F (75” – 85”)

75” Class QN900F QA75QN900FKXXA: R89,999*

65” Class QN900F QA65QN900FKXXA: R 59,999*

 Neo QLED 4K Mini LED: Enjoy Crisp Clarity in Every Scene

The Samsung 2025 Neo QLED 4K Mini LED line-up is the most expansive yet, including three model series (QN90F, QN80F, and QN70F), all featuring Quantum Matrix Mini LEDs for stellar brightness and accurate colour across every scene. The flagship QN90F (43” – 100” screen class sizes) features the upgraded NQ4 AI Gen3 Processor^[8], which ensures that content always looks its best – improving picture and sound as you watch.

The processor upscales^[9] older content into 4K resolution, while Neo Quantum HDR+^[10] analyses each scene to boost brightness and make visuals appear even more realistic. Plus, the QN90F will feature our Glare-Free technology, so you can enjoy your favourite content with virtually no glare. 

Both the QN80F (100” screen class size) and QN70F (55” – 85” screen class sizes) feature the NQ4 AI Gen2 Processor for an AI-enhanced 4K picture and optimised sound, as well as 4K AI Upscaling^[12] and smooth, tear-free gaming with Motion Xcelerator 144Hz.

We’ll offer a 100” class size on the QN80F and a 115” class size on the QN90F, our largest ever consumer display. Both of these ultra-large sizes will uniquely leverage Supersize Picture Enhancer^[13], which optimises visuals for our largest screens so you can go bigger without the blur. The QN90F series and QN80F series are available for purchase from now on, with the QN70F series arriving soon.

QN90F (43” – 98”)

98” Class QN90F QA98QN90FAKXXA : R179,999*

85” Class QN90F QA85QN90FAKXXA: R89,999*

75” Class QN90F QA75QN90FAKXXA: R54,999*

65” Class QN90F QA65QN90FAKXXA: R39,999*

55” Class QN90F QA558QN90FAKXXA: R24,999*

43” Class QN90F QA43QN90FAKXXA: R17,999*

QN80F (100”)

85” Class QN80F QA100QN80FKXXA : R99,999*

Samsung Vision AI will power the viewing experience across our Neo QLED 8K, Neo QLED 4K, OLED, The Frame and QLED series, delivering intuitive features like Universal Gestures^[14] that will help enhance entertainment and simplify interactions with your Samsung TV.

Also new this year, the Samsung Neo QLED 8K, 4K and QLED line-ups will offer access to the Samsung Art Store^[15], the best way to transform your TV and elevate your home decor with the perfect piece of art for every season, holiday and mood. We’ve seen tremendous success with the Samsung Art Store on The Frame and now we’re excited to bring it to even more Samsung TV owners.

Choose from over 3,000 works of art, including exclusives from some of the world’s top artists, museums and galleries. Discover work from Jean-Michel Basquiat, Salvador Dalí, Vincent van Gogh, The Met, MoMA, Art Basel and many more. Plus, our TVs integrate with 340+ smart home brands via SmartThings^[16] and even unlock exclusive features when you pair with select Samsung devices. All the while, Samsung Knox^[17] keeps your personal data secure with triple-layer protection.

You can also enjoy a ground-breaking karaoke experience on our 2025 Neo QLED models, as well as OLED, The Frame and QLED. Thanks to our new mobile mic technology, you can use your smartphone^[18] to sing along to all your favourite songs on the Stingray Karaoke^[19] app. Just queue up one of the over 100,000 licensed songs to instantly hear your voice through the TV’s speakers, without perceivable delay. For more on the latest Samsung TV and audio products, visit www.samsung.com/za/ T&Cs apply.

^[1] Samsung Vision Al is only available on 2025 Neo QLED 8K, Neo QLED, OLED, QLED and The Frame TV models. Samsung Vision Al features vary by TV model. (Excludes Crystal UHD, FHD and HD TV models)
^[2] Utilises AI Based formulas to upscale to 8K resolution.

^[3] Resulting picture may vary based on source content.

^[4] 4K 240Hz is only available with PC connected games that support such specifications (PC graphic card required).

^[5] Performance may vary.

^[6] Utilises AI-based formulas.

^[7]  Utilises AI-Based formulas to upscale to 8K resolution. Resulting picture may vary based on source content.

^[8] Resulting picture may vary based on source content.

^[9] Utilises AI Based formulas to upscale to 4K resolution. 

^[10] Compared to Neo Quantum HDR, 50″ & 43″ QN90 have Neo Quantum HDR.

^[11] 4K 165Hz is only available with PC connected games that support such specifications (PC graphic card required). Performance may vary. 115″ QN90 has Motion Xcelerator 144Hz.

^[12]  Utilises AI-Based formulas to upscale to 4K resolution. Resulting picture may vary based on source content.

^[13] Utilises AI-Based formulas.

^[14] Requires Galaxy Watch 4 and higher / Wear OS 5 and higher.

^[15] Fees apply to Art Store subscription service. Art pieces in the Art Store are subject to change without prior notice. Samsung Account login and internet connection are required. Samsung Account required for network based smart services, including streaming apps and other smart features. Separate computer, mobile or other device may be necessary to create/log in to Samsung Account (free to download and create). Without Account log in, only external device connections (e.g., via HDMI) and terrestrial/over the air TV (only for TVs with tuners) available.

^[16] Samsung Account required for network-based smart services, including streaming apps and other smart features. Additional apps required. A computer, mobile or other device may be necessary to create/log into Samsung Account (free to download and create). Without Account login, only external device connections (e.g., via HDMI) and terrestrial/over-the-air TV (only for TVs with tuners) available.
^[17] Personal data includes directly input PIN-codes and passwords, and IoT device information shared through the SmartThings App. The latest software update is required.

^[18] Compatible with Samsung Galaxy S22+, S22 Ultra, and all S23, S24 and S25 models. It is also supported on all Samsung Z Flip and Fold models, iPhone 15 and iPhone

^[19] The Stingray Karaoke app is available on 2018 model year and newer Samsung Smart TVs.

This exclusive promotion offers early buyers the chance to receive free premium gifts that perfectly complement the immersive experience delivered by Samsung’s 2025 TVs. These include the latest Galaxy tablets, soundbars, smartwatches, and wireless earbuds – all designed to enhance your smart home ecosystem.

Get More When You Order Early

Customers who purchase a qualifying TV from Samsung stores, online and any participating retailer during the limited promotion period will get more value for their money.

Unmatched Innovation Across the 2025 Line-up

The new range features Samsung’s most advanced TV technologies yet – including Neo QLED Mini LED, QLED and OLED panels powered by Vision AI. These displays adapt to your environment and viewing habits, delivering stunning visuals, exceptional clarity, and intelligent upscaling across 4K and 8K resolutions. Whether you’re watching blockbuster films, sports, or gaming, the 2025 line-up offers an unmatched, immersive entertainment experience.

The new 2025 TV product line-up includes the below models at these recommended retail prices^[1];

• 100 inch 4K Neo QLED Mini LED (QA100QN80FKXXA) – R99 999¹
• Neo QLED 8K (QA75QN900FKXXA) – R149 999¹
• 77 inch S95F 4K OLED (QA77S95FAKXXA) – R99 999¹
• 65 inch 4K Neo QLED Mini LED QA65QN90FAKXXA – R39 999¹
• 55 inch 4K Neo QLED Mini LED QA55QN90FAKXXA – R24 999¹

How to Redeem

To qualify, customers must purchase one of the listed models from a participating retailer during the Promotion Period. Redemption of gifts must take place 16 July – 11 September 2025 via the official Samsung redemption.

Don’t miss this opportunity to upgrade your home entertainment setup and get rewarded. With Samsung’s 2025 TV range, the future of smart viewing has arrived, and it’s bigger, brighter, and smarter than ever. The next big thing in television – Vision AI is here.

Click here to learn more about the offer – Terms and Conditions apply.

^[1] Recommended retail prices only. Prices may vary per retailer.

Samsung’s Visionary Innovation at Home

Samsung continues to lead the in intelligent living with SmartThings, its revolutionary ecosystem that integrates internet-powered devices and appliances for seamless, intuitive control. Visitors to the Samsung stand will discover how SmartThings anticipates their needs, adapts settings automatically, and brings unprecedented convenience and peace of mind to the home.

Discover What’s New

This year’s Decorex debut features Samsung’s latest product innovations that set new benchmarks in smart living. From sleek, AI-driven Bespoke appliances for kitchens and laundry rooms providing elegant, design-forward style, to interactive displays showcasing next-level connectivity. Visitors can see, touch, and experience the future first-hand.

Immersive Viewing Redefined in Latest TVs and Monitors

Samsung will also debut its latest range of Neo QLED 8K and OLED TVs, delivering unrivalled picture quality, AI-enhanced upscaling, and ultra-slim designs that blend seamlessly into modern interiors. Alongside these, Samsung’s Smart Monitors and ViewFinity series redefine hybrid living and working, with features like built-in entertainment apps, remote PC access, and USB-C connectivity. Whether upgrading your living room or enhancing a home office, these cutting-edge displays offer the perfect balance of productivity, entertainment, and design-forward elegance.

SmartThings Ecosystem: Connected Convenience Redefined

More than just smart tech, SmartThings represents an entire lifestyle ecosystem. Samsung’s hands-on demonstrations will reveal how users can effortlessly control their homes – intelligently linking Samsung’s devices that anticipate daily routines and personal preferences.

Bespoke AI Living: Where Design Meets Intelligence

Samsung’s Bespoke range transforms the home with appliances that don’t just perform, but adapt to individual lifestyles and patterns. These intelligent solutions elevate everyday tasks into refined experiences, blending sustainable living with personalisation and cutting-edge AI to create homes that are truly tailored to you.

Design Meets Technology

At Decorex, Samsung will showcase how innovation is inseparable from design. Marrying sleek aesthetics, beautiful designs with sustainable technology. Samsung’s home solutions are built to complement and enhance contemporary living spaces. This fusion of form and function perfectly aligns with Decorex’s celebration of lifestyle, design, and innovation.

From tech enthusiasts to homeowners, art and design lovers, Samsung’s Decorex Cape Town 2025 stand offers an inspiring glimpse into the homes of tomorrow. Join us from 5 – 8 June and discover how technology is evolving to create smarter, more beautiful, and more connected living spaces – designed around you.

Elevating Everyday Experiences With Home AI

Later in the press conference, Jonathan Gabrio, Head of the Connected Experience Center at Samsung Electronics America, expanded on Samsung’s Home AI vision, underscoring the company’s commitment to integrating AI across the entire connected experience to cater to diverse lifestyles. From single person households to multi-generational families under one roof, Home AI learns from habits and adapts to individual routines for a hyper-personalized smart home experience.

Security and Privacy are at the heart of Samsung’s strategy for Home AI. Samsung recognizes that as users introduce more connected devices into their homes and AI becomes more personal, it must also protect users’ privacy. To meet these evolving needs, the company has extended its security capabilities. Now, Samsung Knox Matrix protects home appliances along with mobile devices and TVs with its signature blockchain technology, ensuring that connected devices are working together to protect the user’s home, data and each other from digital threats. With Knox Matrix Dashboard, a transparent privacy control, Samsung offers simplified security management across the entire connected home. As information syncs across devices, Knox Matrix’s Credential Sync ensures that data can only be encrypted or decrypted from the user’s devices, and Samsung Knox Vault adds another layer of protection, keeping sensitive information like passwords or PINs isolated in a secure location.

Samsung’s One UI provides an integrated software experience across all connected Samsung devices, enhancing interoperability, empowering users with AI-based features and providing software updates for up to seven years.

Underpinning it all is SmartThings, Samsung’s smart home platform that brings intelligent connectivity to hundreds of millions of users around the world. With Samsung’s belief in open innovation and partnership as a foundation, SmartThings is being equipped with the latest AI technology to streamline and personalize the smart home experience for complete convenience. SmartThings Ambient Sensing intuitively understands the user’s environment and situational context by analyzing even human movements and ambient sounds through connected devices within the home, thereby enabling those devices to intelligently and seamlessly respond and adapt to daily routines.

Bixby Voice, an enhanced AI voice assistant, will be integrated to increase usability. The assistant has been trained so that it can recognize individual voices and respond to commands in a way that works best for each user.

Another way SmartThings simplifies everyday life is with Flex Connect, Samsung’s energy demand response program which incentivizes customers to enroll their devices with SmartThings and use SmartThings Energy. Users can decrease strain on local electricity grids and receive rewards in the form of Samsung Rewards points. In 2025, the program will be expanded from New York and California to select regions in Texas, helping address critical grid needs in the state.

These Home AI updates free up time previously spent on home management, allowing users to focus on what matters most and explore new passions. Samsung’s new Galaxy Book5 Pro and Galaxy Book5 360 are AI PCs built to boost productivity with Intel® Core Ultra Processors (Series 2) and enhance creativity with features like AI Select and Samsung Studio. AI Select works to make browsing a breeze, while Samsung Studio lets users edit across their Galaxy smartphone, tablet or PC wherever inspiration strikes, at home or on the go. Powered by the NPU, Photo Remaster upscales low-resolution photos into high-quality visuals, while Storage Share lets users directly access the files on their smartphone from their PC, avoiding the process of downloading.

With productivity comes proactivity, too. When AI and Samsung Health combine, users are empowered to take control of their health and wellness. With AI-driven health insights gathered on the Galaxy Ring and Galaxy Watch, Samsung is helping users make sense of their data and arrive at more informed decisions about their well-being. These new capabilities will further improve the overall experience of Samsung Health, which stands apart as an end-to-end health solution that integrates the entire home seamlessly.

Seamless Entertainment in the AI Era

Samsung’s latest screen experiences, powered by Samsung Vision AI, bring unexpected joy to users’ days through unparalleled personalization and exciting new features. The AI Screen experience infuses intelligence into TVs, bringing Generative Wallpaper, Live Translate and Click to Search to users. At the forefront of this technology is the Neo QLED 8K, which provides the most advanced viewing experiences though AI features like 8K AI Upscaling Pro, Auto HDR Remastering Pro and Color Booster Pro — all of which work behind the scenes to intelligently enhance picture quality. Plus, The Frame’s art experience is expanding, allowing all Samsung QLEDs to come with a digital collection of over 3,000 art pieces, making it so that they can turn any room into a personal gallery.

Samsung’s commitment to its Screens Everywhere strategy is reflected in new display options for its appliances, including its new refrigerators with 9″ AI Home displays and other devices with 7″ screens. Consumers will be able to enjoy heightened functionality — including various entertainment services, AI features such as AI Vision Inside and direct access to the online grocery service Instacart — on a broader range of products.

Taking AI Everywhere

Beyond the home, Samsung’s AI innovations are set to transform new categories and industries with SmartThings Pro. Created to bring the same AI-powered digital solutions to business partners as SmartThings offers consumers, SmartThings Pro is a B2B solution spanning multi-residential homes to retail spaces, hotels, schools and more. Since its launch last June, SmartThings Pro provides businesses with integrations to better understand energy usage, proactively identify devices with maintenance needs and offer comprehensive control of connected solutions. Samsung is working with partners to create an innovative platform, Future Innovation Technology (FIT), for larger businesses and buildings to set automated climate controls that save energy and reduce electricity costs.

The company is also working with Samsung Heavy Industries on a new SmartThings collaboration that uses the Matter connectivity standard to connect with compatible ships. SmartThings for Ships offers a Pre-Sailing Mode, which allows captains and crews to automate when the engine starts and turn on settings for temperature and lights, saving time and energy. Meanwhile, Care Mode provides a complete view of a ship’s power, AC systems and smoke alarms, while Protection Mode constantly monitors for — and will alert captain and crew to — any abnormal activity.

Additionally, Samsung is expanding its SmartThings and automotive integrations in a new partnership with Hyundai Motor Group to bring SmartThings to Hyundai EVs. With the expanded ecosystem, users can now use SmartThings Find to easily locate their parked car, even in crowded parking lots. With the power of Home AI, SmartThings can make recommendations on when to recharge EVs based on schedules and rates. And if there is a neighborhood power outage, it will automatically activate Battery Backup Mode, which works alongside AI Energy Mode to extend the battery energy to power home essentials.

In the Automotive space, Samsung and its subsidiary Harman continue their promise to transform the in-car experience with new products that bring contextual awareness into the cabin. Leveraging Samsung’s expertise in UX and AI, HARMAN’s new in-vehicle avatar acts as an intelligent digital copilot that works with Harman products like Ready Care and Ready Vision to anticipate needs while drivers focus on the road.

Empowering the Next Generation

Finally, Inhee Chung, Vice President of the Corporate Sustainability Center, underscored how Samsung’s AI for All vision is rooted in the brand’s commitment to harness the power of advanced technology for a better, more inclusive world. Samsung is introducing diverse and enhanced accessibility features through its AI-powered devices and services, starting with the ability to automatically sync accessibility features across home appliances from a smartphone.

From the first half of this year, Bixby will automatically have connected devices display text in high contrast or provide a voice guide for family members with low vision, all by simply recognizing their voice. For those with low vision, AI is improving Audio Subtitles by lowering foreign language audio and reading out the subtitles in the language of the user’s choosing.

Chung also discussed how initiatives like Samsung Solve for Tomorrow, Samsung Innovation Campus and the company’s work with the United Nations Development Programme (UNDP) are enabling the next generation of innovators. Today, Samsung Solve for Tomorrow challenges more than 2.6 million students across 66 countries to use STEM to address challenges in their community. In particular, during the Paris 2024 Olympic Games last year, Samsung and the International Olympic Committee (IOC) launched a digital community “Together for Tomorrow, Enabling People” and appointed top 10 teams from global Solve for Tomorrow as community ambassadors. Meanwhile, Samsung Innovation Campus has helped prepare nearly 180,000 young people across 33 countries for the workforce through training on emerging technologies like AI, IoT and big data.

In a video message, Achim Steiner, UNDP Administrator, joined VP Chung to share an update on Samsung and UNDP’s partnership to harness the power of technology for good. Since its initiation five years ago, the Samsung Global Goals app has raised over $20 million thanks to nearly 300 million users who are using a Galaxy smartphone, tablet or watch. Plus, Samsung and UNDP’s joint work through the Generation17 initiative continues to inspire extraordinary young leaders around the world who are mobilizing their communities to advance the Global Goals.

“Samsung sees TVs not as one-directional devices for passive consumption but as interactive, intelligent partners that adapt to your needs,” said SW Yong, President and Head of Visual Display Business at Samsung Electronics. “With Samsung Vision AI, we’re reimagining what screens can do, connecting entertainment, personalization and lifestyle solutions into one seamless experience to simplify your life.”

Samsung Vision AI: Smarter, Adaptive Screens for Seamless Living

Samsung Vision^[1] AI represents the next step in Samsung’s journey to deliver intelligent, intuitive and seamless screen experiences. With the ability to make your Samsung TV aware of its surroundings, adaptive to user preferences and autonomous in delivering intuitive features, Samsung Vision AI transforms screens into smart companions that enhance entertainment, simplify interactions and seamlessly integrate into connected lifestyles.

At the core of Samsung Vision AI are its personalized features, which redefine how users interact with their screens.

• Click to Search offers instant information about what’s on screen — whether identifying an actor or exploring displayed content — all without disrupting the viewing experience.
• Live Translate, powered by on-device AI translation model, eliminates language barriers with real-time subtitle translations, allowing viewers to enjoy global content seamlessly.
• Generative Wallpaper transforms screens into dynamic, personalized art canvases, allowing users to make images that perfectly match their taste or occasion.

Beyond personalization, Samsung Vision AI positions screens as central hubs for smarter living through integration with the SmartThings ecosystem:

• Home Insights provides real-time updates about your household environment, including safety alerts and daily updates, ensuring peace of mind whether users are home or away from home.
• Pet and Family Care keeps a watchful eye on loved ones, detecting unusual behavior in both pets and family members. It enhances comfort by automatically adjusting room settings, like dimming the lights when a child falls asleep, while providing real-time updates and recorded events through TVs.

Samsung Vision AI also delivers exceptional advancements in picture and sound quality, making every on-screen moment captivating. On-device AI picture and sound technologies analyze content and environmental factors in real time, dynamically adjusting visuals and audio for an optimized experience.

Building on its history of recognition for innovation, Samsung’s latest Vision AI features, such as Click to Search and Live Translate, along with cutting-edge products like the AI companion Ballie and the Smart Monitor M9 featuring Copilot, have earned the prestigious 2025 CES Innovation Award.

Driving Innovation Through Open Partnerships in AI

Samsung Vision AI also offers limitless potential by collaborating with various AI partners such as Microsoft, paving the way for even more intelligent and personalized experiences and AI screen ecosystem expansion.

In collaboration with Microsoft, Samsung announced the new Smart TVs and Smart Monitors featuring Microsoft Copilot. This partnership will enable users to explore a wide range of Copilot services, including personalized content recommendations.

Samsung also plans to work closely with leading AI partners such as Google and others to expand what Vision AI can do.

With Samsung Vision AI, Samsung is redefining what screens can do — delivering personalized, intelligent experiences that adapt to users’ needs, simplify their routines and enhance their daily lives.

The Era of AI Screens: Samsung Brings Samsung Vision AI to Its Widest Lineup Yet

Samsung is ushering in a new era of AI-driven screen technology, with Samsung Vision AI features now integrated across its most comprehensive lineup ever — including Neo QLED, OLED and QLED, and The Frame models. This expansion underscores Samsung’s commitment to bringing intelligent, adaptive screens to more users, redefining what’s possible in home entertainment and smart living.

At the forefront of this innovation is the Neo QLED 8K QN990F, Samsung’s most advanced TV to date, designed to deliver unparalleled performance, sleek design and smarter AI-driven experiences. Powered by the latest NQ8 AI Gen3 Processor, the TV leverages a suite of on-device AI features to enhance picture quality, sound clarity and overall viewing experience:

• 8K AI Upscaling Pro: Elevates lower-resolution content up to stunning 8K quality, ensuring incredible detail and clarity in every frame.
• Auto HDR Remastering Pro: Analyzes content frame by frame, applying scene-adaptive color expansion for lifelike visuals and vibrant colors, even in dark scenes.
• Adaptive Sound Pro: Uses AI to separate and optimize sound components like speech, music and sound effects, delivering clear, balanced audio.
• Color Booster Pro: Enriches color expression with AI-driven scene analysis and enhanced image processing for each frame.
• AI Mode: Adaptively optimizes picture and sound leveraging AI-based content recognition and TV area analysis for an optimal viewing experience in any setting.

Encased in an ultra-slim, minimalist design, the QN990F is a premium home entertainment device that combines cutting-edge technology with elegant aesthetics. With its advanced features and refined design, it elevates both the performance and style of any living space, offering a truly sophisticated entertainment experience.

A New Vision of Art: Expanding the Samsung Art Store and Introducing The Frame Pro

Samsung is continuing its commitment to blending art and technology with the expansion of Samsung Art Store and the launch of The Frame Pro, a new addition to the iconic Frame lineup. Together, these innovations reinforce Samsung’s mission to make art more accessible, personal and seamlessly integrated into daily life.

Samsung Art Store now features over 3,000 curated works from prestigious global partners, including MoMA and the estates of Magritte and Basquiat. For 2025, this expanded collection is available not only on The Frame and MICRO LED series but also on Neo QLED and QLED models,^[2]giving users more ways than ever to transform their screens into personalized art galleries. This marks another milestone in Samsung’s commitment to enriching homes with dynamic art experiences.

Complementing The Frame, Samsung unveiled The Frame Pro, the latest model of the lineup, which enhances the art and entertainment experience with advanced Neo QLED picture quality — delivering brighter colors, sharper contrasts and improved local dimming for deeper blacks. Powered by the NQ4 Gen3 AI Processor, The Frame Pro offers unparalleled picture quality for both artwork and video content. It also comes with the innovative Wireless One Connect, allowing for more flexible installations that blend in seamlessly with their environment.

Further strengthening its connection to the art world, Samsung has partnered with Art Basel, making The Frame the official art display of the globally celebrated event.

“As our mission is to power the world of art, having Samsung as our official global display partner is helping us break down physical and digital barriers, allowing more people to experience art in innovative and meaningful ways,” said Hayley Romer, Chief Growth Officer at Art Basel. “Through The Frame and the Samsung Art Store, art lovers can bring world-class works into their homes, transforming how they engage with and appreciate art.”

Shaping the Future of Display Technology

As Samsung continues to lead the way in reimagining the role of screens, its advancements deliver more than just technology — they create meaningful, personalized experiences that elevate everyday life.

At First Look 2025, Samsung unveiled The Premiere 5, the industry’s first interactive triple-laser ultra-short-throw (UST) projector. Designed to redefine home entertainment, The Premiere 5 introduces an interactive touch feature, allowing users to engage directly with the screen. This innovation seamlessly combines high-quality projection with versatile functionality, featuring Samsung LightWARP technology to project images onto everyday objects for creative and immersive experiences.

Samsung also showcased its commitment to shaping the future of display technology with the MICRO LED Beauty Mirror. This innovative mirror display combines advanced reflectance and transmittance capabilities with personalized beauty insights, demonstrating how cutting-edge technology can enhance daily routines. By analyzing individual skin types, the mirror provides tailored product recommendations to make self-care more intuitive and effective, leveraging innovative beauty solutions developed by Amorepacific, Korea’s leading cosmetics company.

^[1]Available features may vary by country and model.
^[2]Available models may vary by country.