Celebrating Samsung Electronics’ 57th anniversary, this year’s Samsung Week carries the theme “Discover new ways to live smarter”. It shows how Artificial Intelligence (AI)-powered devices can work together to create more connected and intuitive experiences across everyday life.

How can you apply AI in your everyday life?

You can use AI to keep work organised across devices, bring health information into one place, suggest meals, adjust appliance settings and improve entertainment. These everyday AI uses also extend into the AI home, where connected devices work through a shared platform to coordinate or automate routine tasks. Samsung.com brings the connected range and event benefits together.

An AI home is one where AI connects compatible devices, appliances and services through a platform such as SmartThings¹ so they can share information and automate routine tasks.

How does AI make your life easier?

AI can make everyday tasks easier by reducing the need to switch between devices or repeat the same actions. For people balancing meetings, messages and tasks on the move, the Galaxy Z Fold8 Ultra, Galaxy Buds4 Pro and Smart Monitor work together as a flexible productivity setup.

Multi Window² on the Galaxy Z Fold8 Ultra helps users to manage emails, messages to manage emails, messages and schedules at the same time, while Galaxy Buds4 Pro’s Active Noise Cancelling³ helps minimise distractions. Back at the desk, Multi Control⁴ on Smart Monitor allows users to operate multiple Samsung devices with a single keyboard and mouse. It is a connected approach to productivity designed to keep work moving, whether users are commuting, working remotely or settling in at their desk.

Find more info about Samsung Galaxy AI, read our dedicated guide.

AI for health and fitness

Samsung’s AI-powered ecosystem also brings greater insight to health and fitness. The Galaxy Watch Ultra, Galaxy S26 Ultra and Galaxy Buds4 Pro combine detailed workout tracking, personal health insights and immersive audio to help users better understand their performance.

With Trail Run⁵ on Galaxy Watch Ultra, runners can access real-time information such as elevation and cumulative ascent and descent, while Samsung Health brings key metrics such as heart rate, calories burned and workout duration together in one place. The result is a more informed approach to training, helping users understand their bodies and make smarter decisions about their health and fitness⁶.

Everyday uses of AI in the kitchen

In the kitchen, AI can simplify the journey from ingredients to a finished dish. Samsung’s Bespoke AI Refrigerator, Bespoke Oven and Galaxy Z Fold8 connect food management, cooking controls and content creation.

AI Vision Inside⁷ on the Bespoke AI Refrigerator identifies ingredients and suggests recipes based on what is available, while Smart Control⁸ allows users to preheat the Bespoke AI Oven remotely. Once cooking begins, AI Pro Cooking⁹ can identify ingredients, adjust cooking settings and monitor progress, giving users more freedom to step away when needed.

And when the dish is ready, the Galaxy Z Fold8’s Dual Recording makes it easy to capture both the cooking process and the finished creation, turning an everyday meal into something worth sharing.

AI home automation can also support entertainment through to domestic chores

AI home automation can support downtime and household tasks with less input. Samsung’s AI TV guide shows how connected entertainment can make movie nights and gaming more immersive.

Micro RGB combines AI-powered colour optimisation with Glare Free^TM10 technology to deliver vivid, detailed visuals, while AI Gaming Optimiser¹¹ adjusts picture settings according to the content and game genre. Paired with the Q-Series 11.1.4ch Soundbar, which features Game Pro mode, the experience extends beyond the screen with room-filling cinematic sound.

Meanwhile, the Bespoke AI Laundry Combo works in the background, using AI OptiWash¹² to detect load characteristics and select appropriate wash settings before automatically opening its door at the end of a cycle to help air out moisture.

Samsung Week 2026 offers and rewards

Samsung Week is not only about discovering what Samsung technology can do. From 19 October to 1 November, customers who use Samsung Rewards points towards selected Mobile, Tablet and Buds purchases on Samsung.com will receive a discount matching the value of the points used at checkout, giving them an additional saving¹³.

Customers can also choose from Samsung.com colours, including Galaxy Z Fold8 in Pistachio, Galaxy Z Fold8 Ultra in Green Shadow and Galaxy Z Flip8 in Mint.

Additional subscription benefits include 60 days of Strava¹⁴ and iFIT¹⁵ with Galaxy Watch9 or Galaxy Watch Ultra, as well as six months of Google AI Pro¹⁶ with the latest Galaxy Z series, Galaxy S26 FE or Galaxy Tab S12.

Personalised recommendations for a connected AI home

Samsung Week’s Personalised Product Recommendation service uses devices registered to a customer’s Samsung Account to suggest compatible additions, including Bespoke AI appliances that connect through SmartThings¹⁷ or Galaxy Watch models that support health and fitness goals through Samsung Health.

“Samsung Week is about showing consumers that the value of AI is not limited to what a single device can do. It is about how our products work together to make everyday experiences more intuitive, connected and rewarding. Samsung.com brings that ecosystem together while giving customers access to benefits, colours and personalised recommendations. With Samsung Week 2026, we are inviting consumers to look beyond the next technology purchase and discover how a connected ecosystem can create new ways to live smarter,” says Kgomotso Mannya, Chief Marketing Officer at Samsung South Africa.

For full details on Samsung Week 2026 and available offers, visit Samsung.com/za.

1. The SmartThings App is available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. ︎
2. Certain applications may not support Multi Window. ︎
3. The earbuds automatically recognize the user’s voice, boosting the ambient sound to enhance conversation clarity when it begins and increasing Active Noise Cancellation (ANC) to block out background noise when the conversation ends. ︎
4. Multi Control requires updated Galaxy phones and tablets with One UI 5.1.1 or above and Galaxy Book series devices released in 2021 or later with Samsung Settings v1.5 (Intel) or Samsung Settings v3.3 (ARM). ︎
5. Trail running is available on Android phones (Android 10 or above) and requires the Samsung Health app (v7.0 or above). Samsung account login required. Service only available with Galaxy Watch Ultra 2. ︎
6. Heart software functions are not intended for use in the diagnosis of disease or other conditions, or in the cure, mitigation, treatment or prevention of disease. ︎
7. A WiFi connection and a Samsung account required. Actual UI and contents may vary. ︎
8. The SmartThings App is available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. ︎
9. AI based features are available on certain appliances, and based on our deep learning model, which is trained using a predefined. A WiFi connection and a Samsung account required. You must use a same log in account between the devices. Actual UI and content. ︎
10. UL Verified. Glare Free: Reflection Glare UGR <10 Discomfort Glare UGR <22 Disability Glare UGR <34 ︎
11. Your soundbar automatically adjusts the audio when it detects a console connected to your Samsung TV, then activated Gaming Pro mode. Game console sold separately. Compatible devices may vary. ︎
12.  Based on an advanced AI-created algorithm. It may not detect certain fabrics or accurately identify them when a load includes a mixture of different fabric types. To prevent wear, wash like fabrics together. ︎
13. Terms and Conditions Apply. ︎
14. Free 60-day Strava subscription trial promotion is available worldwide, excluding Belarus, China, Cuba, Iran, North Korea, Russia, Syria, sanctioned parts of Ukraine and South Korea. Terms and Conditions Apply. ︎
15. Terms and Conditions Apply ︎
16. Terms and Conditions Apply. Redeem via Google. ︎
17. The SmartThings App is available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. ︎

In celebration of Samsung Electronics’ 56th anniversary, Samsung Electronics is set to launch the ‘2025 Samsung Week’ featuring even more exclusive offers and experiences. Now in its sixth year, Samsung Week is a special promotional event designed to give back to loyal customers and express gratitude for their unwavering support. This year’s theme, “Where Innovation Begins: From You,” places customers at the heart of Samsung Electronics’ relentless innovation over the past 56 years.

Running from October 20 to November 1 on Samsung.com in approximately 70 countries, the event will also come to life across Samsung Electronics’ social media channels, offline stores, and iconic global landmarks like the Times Square in New York and Piccadilly Circus in London. It’s a true global celebration uniting customers worldwide. During 2025 Samsung Week, customers can enjoy shopping Samsung’s most beloved product this year with benefits. Spend 50 Samsung Reward points or more on selected models and we will match their value as a discount off your cart. The more Samsung Rewards points you use, the more you save.

Most Beloved Product of the Year and Bundles Tailored to Each and Every Lifestyle

Samsung Week’s signature ‘Loved & Chosen’ section highlights the most noteworthy products of 2025, curated based on actual customer data. The collection spans fan-favourite products that have captured customers’ attention, new products inspired by customer feedback, and SmartThings-connected products actively used by customers.

Exclusive Samsung Week Benefits as Token of Gratitude

Samsung.com visitors can also unlock a range of exclusive benefits. There is ‘Samsung Rewards’ that can be used like cash for purchases on Samsung.com, and ‘Samsung Care+’ service that offers expert product care. These and more are designed to truly satisfy the customers.

Plus get an extra 10% off your first purchase on the Shop App.

A Festival Full of Diverse Entertainment

Samsung Week would not be complete without its signature Character Event, offering a fun and unique experience for all.

This year, the event introduces a new content creator character, showcasing the power of Galaxy AI with the latest Galaxy Z Fold7. Returning characters, such as the game genius and running girl, reflect the diversity of Samsung’s global customer base that varies in race, gender and lead diverse lifestyles.

Customers can download complimentary digital sticker packs featuring these characters from the Samsung Week event website. These stickers can be used in the Gallery application to add a personal touch to photos and easily share them on social media. Offline stores in select countries will also offer removable stickers for decorating laptops, mobile phones, and other devices.

This festive event, celebrating 56 years of customer-driven innovation, marks the beginning of another special chapter that Samsung Electronics will build together with its customers.

For more details on the exclusive offers and events of 2025 Samsung Week, visit https://www.samsung.com/za/offer/samsung-week/