Through this incredible partnership, TurnUp Music and Samsung are focussed on the development and growth of local artists’ careers through various collaborative opportunities and a strong market reach.

“Samsung, as the global smartphone leader, is the perfect partner to accelerate not just the streaming platform, but also to reduce barriers to entry across Africa. The 4G enabled Z Series devices are both accessible and affordable, making it a great tool for listening to music and watching videos” said Thabiet Allie, CEO of TurnUp Music.

The announcement of the partnership was unveiled at AfricaCom, one of the largest African telecoms, media and technology events and met with great support from key industry experts and delegates at the event.

“Because Samsung always strives to create technology that enriches people’s lives, we are delighted to partner with TurnUp Music in this initiative, bringing local sounds to users and helping to promote local musicians,” said Craige Fleisher, Director Integrated Mobility, Samsung.

The TurnUp Music app will soon be available on the Z series, which can be purchased at Ackermans, PEP, Jet and CNA.

About TurnUp Music

TurnUp Music is exclusively focused on local talent and hosts content from various South African superstars like Euphonik, DJ Tira and Vusi Nova. It is also the home to undiscovered artists keen to make their music available to the large South African audience connecting to the internet via their mobile phones.

TurnUp is focused on creating opportunities to grow artists and amplify their careers. Our platform will allow you to upload your music, market it and make it available for streaming/download.

Tizen is made by Samsung, for Samsung, with the intention of making smartphones less complicated and more efficient. Giving an effortless mobile experience, the OS is clutter-free, and boasts an intuitive interface making it easy to understand and use. Because it is lighter than competitor OS’s, it makes for a faster operating time and longer lasting battery. Tizen technology also offers 3D window effects with support for apps and games that require advanced 3D graphics.

“Our affordable Tizen series has been instrumental in catalysing the smartphone upgrade and with Samsung Z4, we will offer yet another compelling product to affordable segment consumers,” said Craige Fleischer, Director: Integrated Mobility, Samsung South Africa. “It comes equipped with ‘double’ the usual benefits in terms of camera, flash and style and sports a 5MP front flash camera for selfies in all-light conditions.”

The dual LED flash on the 5MP rear camera clicks brighter images even in low light conditions and users get editing options within the camera view finder and features like beauty mode, live filters and profile template, ensure social media-ready enhanced images.

Further, the Samsung Z4’s 4.5” screen allows consumers to enjoy games, videos and other multimedia content to the fullest while the 2.5D glass gives the front display a refreshed look and comfortable grip.to maximise the style quotient. An additional black back cover is provided inbox for all users to enjoy both gold and black styles on the same device.

The user interface on Samsung’s Z4 is simple, easy to use and optimised for seamless performance. The smartphone comes with a 1.5 quad core processor, 1 GB RAM and 8 GB internal memory, which is further expandable up to 128 GB. It is fuelled by a 2050 mAh long-lasting battery.

“The Samsung Z4 is a great alternative for our lower-middle income consumers and a gateway to smartphone technology which relies on Samsung’s trusted expensive linked to a deep understanding of what people really want – and innovating accordingly to enrich their lives. My favourite offering of the Samsung Z4 is the ‘Turn up Music’ feature, powered by Tizen, which provides users with unlimited local music content,” concludes Fleischer.