JOHANNESBURG, South Africa – The stage was set. The venue was a buzz. The weather was agreeable. Food and drink were flowing. The music was pumping. The performances were top tier. The Galaxy Z Flip4 was a guest of honour. Fun and entertainment were the order of the two-day Galaxy 947 Move at Prime View Adventure & Leisure in Olifantsfontein on November 4 and 5.

Revelers came out in their numbers looking fly, amped for a good time and ready to flex with some of South Africa’s best-known DJs, artists and influencers. After a two-year hiatus, Samsung and 947 teamed up to bring the festival back. One walk around the packed crowd and it was immediately evident that the festival was missed and the break did nothing to put a damper on Joburgers’ appetite for a good party. Everywhere you looked, people were dancing and singing along to their favourite tunes being performed live.

The line-up over the two days included Cassper Nyovest, Kabza De Small, Mi Casa, Uncle Waffles, Musa Keys, Matthew Mole, Zakes Bantwini, Will Linley, Blxckie, Jessy Clegg, Nasty C and many more, as they lit up the stage and got people dancing as if tomorrow was a myth.

The marriage of awesome technology and self-expression through music is what inspired the Samsung Galaxy 947 Move event. The Pop-Up experience in the form of the Samsung Galaxy Studio that formed part of the build-up to the festival was also presented to the festival goers to show them how the Samsung Foldables are flipping mobile phone experiences. Featuring the remarkable Samsung Galaxy Z Flip4, the pop-up gave consumers a chance to see the smartphone’s impeccable features and all the amazing things they can do with it. The Galaxy Z Flip4 was the main attraction as it came to life and captured thousands of the happy faces at the festival. The smartphone demonstrated firsthand why it is called the ultimate tool of self-expression.

This event was all about creating awesome consumer experiences. The unforgettable experiences which jolted the imagination of everyone in attendance included The Flipside, a house with an interior that was flipped at a 90-degree angle. Visitors explored new angles to capture cool pictures and exposed the phone’s impressive range and flexibility. It was only topped by a Flippin aMaze-ing zone, which had a carnival fun-themed maze with multiple interactive sections for the ultimate creativity. In an age where selfies and vlogs rule, there was also a make-up station to glam everyone up with quirky and funky looks before their moment of ultimate self-expression with online videos that were shot with the Galaxy Z Flip4. Another one of the Z Flip4’s great features is the FlexCam, which allowed consumers to go live on their social media platforms and capture every moment from multitude angles.

It goes without saying that the Z Flip4 made a huge impression and added to the overall great experience at the festival. Many collected the pictures that were taken that will come in handy as souvenirs and reminders of what an epic time they had at the 2022 Galaxy 947 Move event.

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Digital flipcharts have taken over, with the ‘flip’ referring now to vertical or horizontal as opposed to flipping a used piece of paper over the top of the chart. It’s almost guaranteed that the last time you used a flipchart, whatever you were writing ended up at a slant that was in danger of falling off the page – sentences that began bold and in block letters ended up squashed and tiny. Also, most people aren’t highly adept at drawing – a game of Pictionary with the average person will attest to that – so getting a succinct message across isn’t all that easy. Digital flipcharts give presenters the opportunity to pre-load certain graphics and text, with the ability to add to the information using either a stylus or a finger.

Mike van Lier, Director of Consumer Electronics, Samsung South Africa, says, “Samsung’s Flip has been designed with innovation in mind – allowing users to focus on innovative thought, instead of battling with dried up markers and reams of paper. It’s truly a collaborative device, up to four people can simultaneously write, using any object as a writing tool.”

In addition to having the ability to write on walls, modern office spaces also now include many smaller ‘huddle’ or chat spaces to meet the demand for impromptu brainstorms and meetings. This type of set up is perfect for collaboration – and technology makes idea generation and communication that much easier. With interactive display features from note taking to intuitive navigation, versatile connectivity and ergonomic design to innovative touch display technology for smooth writing, plus UHD picture quality, the positive impact of pushing digital capability into the brainstorm space is obvious. Samsung’s Flip solves myriad business and brainstorm issues:

• Interactive display features from note-taking to intuitive navigation enables creative thinking in business meetings.
• Versatile connectivity and an ergonomic design promote business collaboration.
• Innovative touch display technology for smooth writing plus UHD picture quality for precise visuals.
• Portable, wheel-based stand (sold separately) empowers you to start a meeting anywhere, anytime.
• Flip Notation gives you the smooth fast, familiar feel of traditional writing in a versatile digital format, with a variety of colors, styles and widths available. Up to 4 people can write simultaneously, using any object as a writing tool. You can also quickly clear either a small section or full screen worth of content using a hand swipe motion.
• Flip Navigation provides an intuitive, user-friendly menu that simplifies navigation and reduces the time required to access controls or view content in its entirety. Facilitators can also preview individual content pages and make instant changes directly on the screen.
• Through the Flip’s connectivity, Flip Capture lets you and your team share and make notations within a variety of content files, all maintained at optimal visual quality.

“Another fantastic feature of the Flip that far surpasses paper flipcharts is the security aspect – not only is the content you’ve created digital, it’s also protected with a reinforced security system that allows each in-office team to set a unique password to lock the display and remove critical content from view,” concludes van Lier.

The future may not be completely paperless, but it is certainly digital, with the capacity for easy collaborative communication across the board becoming the norm in the modern workplace.