The issue resonated with our current campaign –  themed the next generation of awesome. Collaborating with Kamo as a brand partner for the new Galaxy A Series, marks a new era of awesome brand engagement and cultural resonance. Her influence as a prominent figure in music and entertainment aligns seamlessly with Samsung Galaxy A Series’ “Awesome is for Everyone” campaign, which aims to celebrate individuality and empower users, particularly Gen MZs, through technology. Samsung and Kamo embody the spirit of forward-thinking creativity and technology, making their partnership a compelling example of synergistic collaboration in today’s dynamic world.

As a brand, we believe Kamo Mphela brings with her a unique blend of talent, energy, authenticity, and influence. She is a true disruptor shaping the youth culture and changing the narrative in the music scene and this is why this was such a fitting partnership with Glamour says Kgomotso Mosiane, Marketing Lead for Mobile eXperience at Samsung Electronics South Africa.

Get your copy of the latest copy of Glamour magazine to see how this awesome collaboration not only amplifies Samsung’s reach as a leader in mobile innovation but also highlights Kamo’s role as a disruptor in her field, mirroring Samsung’s own disruptive innovations in the market.

Cherné, who’s also an international fashionista, stylist and artist, explored this concept by delving into the relationship between the digital and natural worlds, delving into the fundamental elements of earth, wind, fire, and water. She seamlessly integrated what is visible and known with what remains unseen and unknown. In this intricate tapestry of reality and spirit, the audience embarked on a journey of both enlightenment and introspection. The Frame TV, NEO QLED on its rotating stand, and the Galaxy S23 range came to life through a combination of sonic, virtual, and visual experiences.

Africa took everyone on an immersive, interactive and stimulating journey through the elements as she personally encounters them. The exhibition was an exploration of our world through her unique perspective. Samsung seamlessly extended an authentic fit to the exhibition because of its dedication to human-driven innovation that defies barriers. The experience was also aligned with the FGL’s commitment to enabling Gen Z’s highest form of self-expression and connecting them to the things and people they love through Samsung products.

Watch the video below:

Samsung has partnered with local Buy Now, Pay Later (BNPL) provider, PayJustNow to help South African consumers get value out of their money and purchases. PayJustNow is a cashflow-friendly budgeting tool that helps consumers to stretch their rands even further.

By offering our shoppers PayJustNow’s Buy Now Pay Later model, we give them access to items and services they want or need without constraining their available resources. Shoppers can spread the cost of bigger purchases across three interest and fee free installments, while receiving the goods immediately.

More importantly, PayJustNow vets consumers during the application process before providing credit to them to determine shopper affordability. They schedule automated deductions and send reminders to ensure that shoppers do not miss their payments.

For further convenience to local consumers, PayJustNow recently launched its Deals Page allowing customers to browse merchant offers and promotions straight from their website or app. Customers can view deals while logged into their accounts, and shop for deals directly.

Astrud Meintjes, Head of eCommerce, at Samsung South Africa said: “As a customer-centric organisation, we know the impact of the rise in the cost of living for our customers. We are therefore always on the lookout for strategic partnerships that will help to ease the financial burden on our customers as well as offer them convenient buying and payment solutions.

“This partnership was motivated by the South African consumers’ appetite for BNPL payments – PayJustNow’s recently announced financial results have shown a triple-digit growth.”

To give consumers additional peace of mind by also prioritising security – PayJustNow has also rolled out a selfie verification tool on its app that will allow users to proactively verify their identity quickly and easily before making their purchases, which dramatically reduces the risk of fraudsters having access to consumers’ personal information.

According to recent reports by the local BNPL provider – local merchants are already queuing up to take advantage of this new feature to attract new customers, and help their current customers fulfil bigger ticket purchases despite tighter budgets.

“We saw 130 000 new customers in the first half of 2022 alone, with a growing 2550 merchant base at over 4400 points of presence,” said the company’s CEO, Craig Newborn.

“PayJustNow was designed for South Africans by South Africans. We’ve seen the face of the South African retail credit market change, and BNPL continues to win the hearts and minds of consumers and retailers alike. Samsung is a well-loved brand in South Africa, and we are excited about the opportunity to partner and give our customers better access to their products online. We strongly believe BNPL is the future of smart shopping, and we are thrilled that Samsung has joined us on this journey for their customers,” said Newborn.

Meintjes adds: “As Samsung, we are pleased to partner with a solution provider that is not only taking the time to understand what consumers are going through, but one that is also bringing to the local market – solutions geared towards prioritising the needs of our local consumers.”

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Samsung proudly supports Busan’s bid for the World Expo 2030.

We flipped things around and hosted our very first Content Creators Lounge at Fourway’s Design Quarter, inviting some local influencers to come out and experience the Galaxy Z Flip4 and Z Fold4. We rolled out the black carpet, and each guest entered our Creator’s Lounge through a triangular walkway lit up by bright purple lights, where inside, they were welcomed by décor that demonstrated our passion for combining elegance and style into one.

The event’s colour theme was Bora purple our legacy colour, so naturally, the lounge was lit up by purple lights beaming down from up high onto different Instagrammable-ready spaces that fell under the theme of No Greater Flex and was designed for the influencers to create content for their social media platforms in real-time using the Galaxy Z Flip4 & Z Fold4. Each zone highlighted a key feature of each device, including:

• The Galaxy Z Flip4’s Hands-Free mode and Multi-Angle FlexCam, where you can flex your style to the world hands-free and without a tripod at any angle, letting your creativity shine.

• The Galaxy Z Fold4’s ultimate multi-tasking abilities that let the ambitious dream-chaser get stuff done at greater efficiency, and on one of Samsung’s largest and most immersive screens.

Content created by our influencer, Melinda Bam showcasing the different zones:

It was an incredible experience for team Galaxy and our influencers, especially because we were able to collaborate with awesome South African Gen Z brands like GalXboy, a South African streetwear brand which has its roots in the underground and rebellious youth street culture currently dominating the urban centres of Mzanzi. Thatiso Dube, Founder of GalXboy, was our guest speaker and gave our guests some tips on how to Flex their brands using the Galaxy Z Fold4.

And with entertainment brought to our Creative Lounge by Tom London and Soweto’s Finest, one of the most popular dance/music groups in the country, our influencers got see the Z Flip4’s callout features like Hands Free and FlexCam in action.

More content created by one of our influencers Cantara:

Our Creators Lounge was a massive success, a greater than experience that flexed the very devices that allow people to flex to the world. For more information, or to get your flex on, visit Samsung.com today.

South African Content Creators Sinqobile Tusani, Mandisa Jakavula, got to enjoy an awesome and unforgettable night out at one of Johannesburg’s premier hotels. From there, they were able to capture the city’s stunning nightlife with their Samsung Galaxy S22 Ultra.

The best things happen after dark, making the Galaxy S22 Ultra an ideal device to capture those memorable moments with a big pixel sensor that pulls in light while the super clear glass dials down lens flares. The Samsung S22 Ultra is the biggest leap in camera technology and, in the hands of Sinqobile and Mandisa, their night out could be showcased without compromising quality but with incredible clarity, demonstrating beautifully what the Galaxy S22 Ultra’s Nightography features can really do when the sun goes down, and the stars come out.

It was a night made brighter with a smartphone that brings you all the best and latest features in the palm of your hands: Sinqobile took a particular liking to the Galaxy S22 Ultra’s Detail Enhancer, allowing her to deliver clear and high-resolution content to her many loyal followers, while Mandisa favoured Director’s View that gave her the option to not only show her followers her chic outfit – but also an incredible perspective of where she is, what she’s doing, and who she’s with. Check out the video below to see these ladies in action

Clearly, inspiration doesn’t wait for optimal lighting, which means that neither do you with the Galaxy S22 Ultra’s pro-grade camera suite. With the Galaxy S22 Ultra, it doesn’t matter if you’re using your camera to capture your day or your night, you’re getting light-defying results. For more information on this device, click here.

Niquita Bento, the industry-disrupting international fashion photographer has built a reputation for capturing images that reflect unique perspectives, considered composition and relatable emotion. She was therefore an instant choice to help create Glamour South Africa’s latest Disruptors issue, shot with the Samsung Galaxy S22 Ultra. Some of the country’s top digital disruptors feature on the cover and in riveting content showcasing the future of digital storytelling, through the use of a pioneering smartphone camera.

Armed with Samsung’s most intelligent camera yet, the Galaxy S22 Ultra, Niquita created unmissable and authentic content, with lifestyle content creators and Samsung brand partners, Linda Mtoba, Kay Ngonyama and Nabilah Kariem. You just cannot miss this behind-the-scenes look at the Glamour Magazine Disruptor shoot below.

See Nikita put her wide-ranging skill-set to dynamic use during the shoot, using the incredible array of professional-level camera lenses, Samsung’s biggest pixel sensor yet to break the rules of light, as well as pro-grade editing tools – including access to the editable RAW files professionals use. This put the visionary photographer in full control of every stunning detail.

Niquita expressed her enthusiasm for the Galaxy S22 Ultra in the video. As she says, “When I used the Samsung Galaxy S22 Ultra, what I found most impressive was the fact that I didn’t have to change the lenses like I would with a standard camera, because the phone allowed me to use different focus lenses. One of my favourite features on the phone is definitely the 108 mega pixels, as well as a new feature that Samsung has added, the Detail Enhancer, which pushes the clarity up and makes it look like the perfect glossy picture you want.” Watch Niquita’s reaction to a truly disruptive smartphone camera experience:

Austin Malema is a trailblazing photographer who challenges the status quo through original perspectives and views. With his Samsung Galaxy S22 Ultra he is taking smartphone photography to epic new heights. Watch this dynamic creative in action in the videos below to discover the incredible ways you can transform your own photography skills. Many South Africans would have already seen his masterclasses first-hand, as part of the national roadshow to launch the ground-breaking Galaxy S22 Series. This June Mzansi got to see the unmissable GQ dual cover he shot with a Galaxy S22 Ultra. Breaking the rules of light, this famed photographer’s new smartphone was able to rise to the challenge of harsh and even low lighting to create imagery that will stand the test of time. Watch the videos to see how you can bring your own vision to life with pro-grade cameras, editing suite, as well as the Galaxy Note’s beloved S Pen, now built into a Galaxy S Series for the first time. With Samsung’s fastest processor, 2-day battery* and Galaxy’s most intelligent camera yet, unlimited creativity and productivity is now in your hands. Enjoy a few tips and tricks from the master.

Watch Austin edit photos using Galaxy S22 Ultra’s object eraser that cuts objects out of the photo without cropping, and turn to Photo Remaster which gives you the power to retouch with ease.

Just like Austin, you can use Galaxy S22 Ultra’s full quad camera system, record from multiple angles as well as the Selfie and Rear Cameras, all at once. Here’s how to create your own director’s cut.

Zoom in on the amazing features that can make you and the Galaxy S22 Ultra a formidable duo. Explore the Galaxy S22 Series here

^*Estimated against the usage profile of an average/typical user. Independently assessed by Strategy Analytics between 2021.12.08–12.20 in USA and UK with pre-release versions of SM-S901, SM-S906, SM-S908 under default setting using 5G Sub6 networks (NOT tested under 5G mmWave network). Actual battery life varies by network environment, features and apps used, frequency of calls and messages, number of times charged, and many other factors. The total usage time with fully charged device may vary by usage behaviour.

Equipped with a powerful processor, amazing camera system, stunning display and more, the Galaxy A53 5G is the perfect companion for you to make the most of your weekend, without a care in the world.  Whether you’re planning a fun night out with friends or a chill day at home, read on to find out how the Galaxy A53 5G ensures there’s never a dull moment during those precious 48 hours.

GQ’s incredible Dual Cover, shot with the Samsung Galaxy S22 Ultra, is a collaboration that commands a second glance. Molife Kumona, GQ’s Editor-in-Chief and celebrated photographer Austin Malema were clearly impressed by this innovative use of Samsung’s latest camera technology in its latest edition. Discover these professionals’ expert views on why the Galaxy S22 Ultra is a scene-stealer, in the exclusive behind-the-scenes videos below.

As the crew set up for close-ups on Springbok Makazole Mapimpi, in a sophisticated low-light indoor scene, Austin took time out to share his insights on using the Galaxy S22 Ultra. He immediately recognised the convenience of having what feels like a photography’s kit in an easy to carry device. The ability to shoot RAW files which he can easily then edit at home held great appeal to him. Watch the video to find out what he would shoot with the Space Zoom feature.

Check out Austin Malema’s behind the scene sit down: 

The enigmatic Molife seems to have wholly embraced the photographic possibilities the Galaxy S series is famous for – having green-lit the use of the Galaxy S21 Ultra on a GQ South Africa cover last year. He was eager to explore the evolutionary new innovations in the Galaxy S22 Ultra including Samsung’ biggest pixel sensor ever. For a shoot that moved from bright sunlight to low-lit interiors, the Galaxy S22 Ultra’s ability to automatically pull in more light and tone down lens flare gave the crew the freedom to adapt and innovate – on the go. This is why he also chose to shoot in Portrait Mode, which brought out colours in infinite clarity, despite changing lighting conditions. Live-editing with the Galaxy S22 Ultra’s built-in S Pen made this editor’s fascinating job even easier. Watch the video below to find out which smartphone colour the man in the know thinks is most on-trend.

Check out Molife Kumona’s behind the scene sit down: 

The unmissable Dual Cover, captured by the Galaxy S22 Ultra is out now.

The influencers were challenged to surprise their moms as well as the women who take on the role, with everything she secretly wants or loves, after the sun goes down. This included movie nights, yoga, ice cream trips and even Samsung photoshoots to reveal the real stars on this night. Tributes were also created for those who have lost their mums. Watch the mix of touching, hilarious and completely captivating #MothersNight influencer posts below.

Clearly still mamma’s “baby girl”, Linda Mtoba enjoyed a cosy night in with many, many helpings of ice-cream

Linda made full use of her Galaxy S22 Ultra’s Night Mode. She captured this heartwarming moment with crystal-clear, bright pics and vivid videos – which she then adjusted to the lighting that best reflected the intimate feel of the moment. Using her device’s pro-grade editing suite was then a breeze, with the help of A.I, so she could return to mamma before the ice-cream melted.

Watch Kera Ramz and his mum strike all the right cords in perfect (and hilarious) harmony