Samsung South Africa just announced its Better for [your life] campaign, which is designed to highlight how the company’s diverse range of products serves as an enabler for improving customer’s daily experiences. From cutting edge home appliances, to stylish and immersive TVs, efficient air conditioners and productivity boosting monitors, our line-up empowers users to elevate and enhance their lifestyles with convenience, comfort, and stylish innovation. The campaign is also supported by great offers which are available from 20 March to 05 May 2024 T&C’s apply.

In a world where technology increasingly shapes our daily lives, Samsung is committed to helping customers enhance their productivity, entertainment, as well potentially improving their health and well-being.  At the same time, the hybrid living trend continues to spark interest in technologies that add new levels of flexibility to consumers’ homes. This leads consumers to seek more convenience not only in the kitchen but throughout the house, driving demand for connected and customised experiences that streamline more aspects of daily life. With the effects of climate change becoming more apparent and energy prices fluctuating, the sustainable living trend is expected to continue in 2024. This, in turn, will drive demand for appliances that empower users to save energy and reduce their electricity bills.

Utilising the integrated capabilities of SmartThings, Samsung is dedicated to illustrating how consumers can seamlessly connect their devices and effortlessly manage their homes.  This underscores the daily reality of device experience for customers, while also emphasing Samsung’s commitment to showcasing just how simple it can be done.  The Better For [Your Life] campaign is underpinned by three main pillars, i.e. Better For [Energy Savings], Better for [Your Interior] and Better for [Your Day].

“We’re excited to introduce this campaign that goes beyond just great deals. Our mission has always been to enhance the quality of our consumers’ lives through cutting-edge technology. This campaign is a demonstration of that, offering not just products, but experiences that bring convenience and joy to your everyday life. From our latest smartphones, smart home appliances or electronics, our products are designed with the consumer in mind. Take advantage of these offers and experience the innovation that makes Samsung Better For Your Life,” said Mike van Lier, Vice President of Consumer Electronics at Samsung South Africa.

The Better for [your life] campaign is an opportunity for customers to get themselves great products and experience the best in innovation. Offers include a wide range of Samsung’s premium products, including lifestyle TVs, refrigerators, microwaves, washing machines, smart monitors, air-conditioners, smartphones, wearables, and hearables. This initiative allows customers to upgrade their lifestyles.

Better for your life

Samsung products have revolutionised daily life in countless ways, offering innovation and reliability across a spectrum of technology. The company’s range of home appliances integrates smart features, saving time and energy while ensuring convenience and comfort. Whether it’s a sleek television offering immersive entertainment, a refrigerator that keeps food fresher for longer while using less energy, or wearable devices that promote healthier lifestyles, Samsung products seamlessly integrate into daily routines, enriching lives with their blend of functionality and style.

Products such as The Frame, The Serif, NEO QLED and OLED TVs, The Freestyle, and the Soundbar redefine home entertainment by providing beauty and immersive audio visual experiences that could take your leisure time to new heights. With a selection of smart gaming monitors with dynamic displays, intense colours, and rapid response times, Samsung wants you to bring your A-game when you work and play.

Better for [energy savings]

Energy efficient products are also on offer. Samsung’s renowned commitment to energy-saving goals is evident in products like the Bespoke refrigerator, which monitors and controls energy consumption through SmartThings. The WindFree air conditioner’s motion-detecting eco-cooling optimises power usage, contributing to overall household energy efficiency. The Bespoke AI washing machine and dryer prioritise efficiency, reducing water and energy consumption while helping you save on energy costs.

Better for [your interior]

Creating your dream home is a journey of envisioning comfort, efficiency, and style, and Samsung products and home appliances can be central to realising this vision. Imagine walking into a living room adorned with a state-of-the-art Samsung The Frame TV, which is designed to look like a slim picture frame, giving you access to a wide range of art galleries in the comfort of your home, all made possible by the Samsung Art Store. In the kitchen, Samsung’s range of Bespoke refrigerators, microwaves, washing machine and dishwashers seamlessly blend functionality and aesthetics, making meal preparation a breeze while elevating the design of your kitchen space.

Picture a laundry room equipped with Samsung’s innovative washer and dryer units, offering advanced features like AI-powered laundry assistant and eco-friendly operation, ensuring clothes are always fresh and clean with minimal environmental impact. Samsung products cater to every aspect of modern living, transforming your house into the dream home you’ve always desired, where convenience, comfort, and sophistication converge effortlessly.

Better for [your day]

For those pursuing fitness goals, the combination of The Serif TV, Soundbar, and Galaxy Watch 6 could help you transform your home into a fitness haven and enjoy workout sessions that not only entertain but also contribute to your overall health and wellness.

For more details on the promotion and all its deals, go to https://www.samsung.com/za/offer/better-life/

JOHANNESBURG, South Africa – 15 August 2022 – The smallest products can bring about the biggest changes in our lifestyle. Enhancing your TV can be as simple as adding an accessory, but the results — from adding portability, to changing the format from landscape to portrait, to decorating your home — can have a significant impact on your viewing experience. Samsung Newsroom has compiled a list of the best simple and practical accessories made by Samsung Electronics to help you make the most out of your screen experience.

Consume Content Horizontally or Vertically With the Auto Rotating Wall Mount & Stand

Have you ever wanted to watch a vertical video meant for mobile on your Neo QLED or The Frame? With the Auto Rotating Wall Mount and Auto Rotating Stand,¹ you can watch content the way it’s intended. Simply press the rotation key on your remote control to automatically change the screen from horizontal to vertical mode for the perfect viewing experience. Not only can you enjoy various content in comfort, but you can also take advantage of mirroring and casting features in vertical mode.

Tilt Your Screen Any Way You Want to With the Full Motion Slim Wall Mount

The days when a TV is a device permanently fixed to the wall in one orientation are long gone. These days, you can harness the Full Motion Slim Wall Mount accessory to flexibly tilt your screen up, down, left or right to view your favourite content from any posture or angle that you desire. What’s more, the Full Motion Slim Wall Mount fits neatly against your wall, putting the wall and your screen in close contact for even more comfortable and immersive viewing experiences.

Tidy Up Messy TV Cables with the One Connect Box

If you manage to organise all of your messy TV cables, you’re already halfway done styling your TV room’s interior. The Neo QLED 8K neatly pulls together any living room, thanks to the One Connect Cable and the Slim One Connect box. With this accessory, you can quickly organise and eliminate all distracting cable clutter, streamlining your home decorating for a functional and beautiful space.

Turn Your TV into a Work of Art with Custom Bezels

The accessory that puts the finishing touch on Samsung’s The Frame, which features a picture frame trim that displays world-class art right on your wall, is a customisable bezel². You can swap between different colour options to get exactly the look you want in your home. You can choose from the Modern Flat Bezels that come in White, Teak and Brown for a clean and contemporary look, or you can go with one of the Bevelled Bezels that come in White and Brick Red for a more traditional design.³

In addition, the Slim Fit Wall Mount minimises the space between your TV and your wall to seamlessly blend into any room. If you don’t want to install your TV on a wall, The Floor Stand offers an alternative way to express your style and fit your space. As it is easy to install even in small areas, The Floor Stand is the perfect accessory to bring artistic flair into any home.

Express Your Personal Style with The Freestyle

A portable screen, a Bluetooth speaker and a mood light — The Freestyle does it all in style. You can add a splash of colour to The Freestyle’s neat, white design with a colourful range of rubber skins which feature Blossom Pink, Forest Green and Coyote Beige swatches. If you’re taking The Freestyle outdoors when going camping or attending a rooftop party, you can take advantage of the external battery accessory⁴, where you can conveniently carry the device with you in a sleek, compact case.

Reinvent Your Space with The Serif

With its practical design that looks like the letter “I,” The Serif itself can be a statement centrepiece of any room. Using the flat surface above the top bezel as a shelf, you can decorate The Serif based on your unique tastes and preferences. You can display several handmade or limited-edition items to add an accent to your home and make your space reflect you. Like any high-end shelf, the possibilities to elevate your room’s interior and grab your guests’ attention are endless.

“The entire month of June has been selected for an unprecedented Design Takeover comprising a host of exciting activities geared towards stimulating the design industry and bringing South Africa’s Creative Capital to life. We’re pleased to partner with a pioneering company such as Samsung. Dubbed “Samsung at the Design Take Over” their display is an extraordinary opportunity to showcase the innovative Samsung Lifestyle TV range, “says Sian Cullingworth, Portfolio Director of Decorex Africa

Decorex 2021 has also been wonderfully re-strategised with consideration for COVID-19 limitations. This strikes a balance between safety and the ability of the work to shine. In partnership with Samsung will be renowned Cape Town studios, WeareEGG,  THEFOURTH with Luxolo, Pederson and Lennard at the Radisson Red, Samsung Store at the V&A Waterfront and Norval Foundation, a centre for art and cultural expression, known for high-quality exhibitions that broaden our understanding of the visual arts.

“As Samsung, we’re looking forward to this innovative partnership. Working with Decorex and in conjunction with inspiring artists, the exhibition is set to capture the imagination in innovative new ways. Our lifestyle TV range has already garnered attention around the globe and now on the Decorex Design Trail we have set the stage to place the spotlight on the features that have made both The Frame and The Serif instant classics, “said Nivash Ramsern, Head: Visual Displays at Samsung South Africa.

A captivating gallery- like setting will be created specifically to highlight the distinctive features of the Samsung lifestyle TV’s on display. This includes:

The Frame – TV when it’s on, and art when it’s off, The Frame TV brings inspiration home. This is a unique TV experience that reflects who you are and what you love, that changes whenever your mood strikes, and delivers the sumptuous picture quality of QLED. Designed as an elegant picture frame, The Frame TV turns your home into your own art gallery.

The Serif – Co-created with French furniture designers Ronan & Erwan Bouroullec, The Serif has gained acclaim as a premium quality furniture-like TV with its distinctive I-shaped design. Through its versatile design, including a detachable metal floor stand you can enjoy the view of your TV from all angles with The Serif’s harmonious design

JOHANNESBURG, South Africa – 03 January, 2019 – Samsung has announced its new 2019 lifestyle TVs, The Frame and The Serif TV, will be on display at CES 2019, the world’s largest consumer electronics show in Las Vegas. The 2019 Frame and Serif TV combine award-winning and innovative design that fits any home décor with superb QLED picture quality and Smart features to provide consumers with the best possible TV functionality.

The Frame and Serif TV, Samsung’s flagship lifestyle TV lines, go beyond the traditional concept of a TV to pieces of home décor that elevate the design of any living space. At CES 2019, this year’s Frame and SERIF TV will be on display in the large lifestyle TV exhibition zone of Samsung’s booth to showcase their innovative design, performance, and how they seamlessly blend into daily life.

“The traditional TV was only focused on technical features, such as picture quality and performance, but now TVs are also a lifestyle platform that blends in consumers’ daily life,” said Reginald Nxumalo, Director: Consumer Electronics, Samsung South Africa. “This year’s models of The Frame and SERIF TV are enhanced lifestyle TVs that deliver a TV experience like nothing before.”

The 2019 Frame by Samsung

When it is not being used to enjoy TV or movie content, The Frame’s Art Mode displays digital pieces of artwork, including paintings and pictures, to turn an everyday living space into an art gallery. In addition, The Frame’s Luminance Sensor adjusts colours on-screen to fit the ambient brightness of the room, delivering the optimal settings to display artwork on screen.

This year’s model of The Frame also features the pristine picture quality of QLED, which offers deeper contrasts, deeper and darker blacks and 100% colour volume. With these enhancements, users can both enjoy content in the most premium quality and appreciate artwork when the TV is turned off.

In addition, The Frame’s Art Store [1] is building on its partnerships with the world’s most prestigious galleries and museums by providing access to over 1,000 pieces of art. In the Art Store, masterpieces from the Uffizi Galleries in Italy, the Van Gogh Museum in The Netherlands, Te Papa in New Zealand have recently been added. Samsung will continue to expand its partnership with museums in the future to strengthen the art distribution ecosystem.

The Frame also features Bixby, Samsung’s AI-powered voice control platform, transforming it into a truly Smart TV. Users can control the TV and access streaming platforms through simple voice commands giving users an enhanced content experience.

SERIF TV

The Serif TV was developed an aesthetic-focused TV in collaboration with Paris-based design brothers Ronan & Erwan Bouroullec, two of the world’s most famous industrial designers that specialize in furniture. The Serif TV was granted the prestigious 2016 iF Design Award, the 2016 Wallpaper* Design Award in the UK and the 2016 Good Design Award in Japan – making it the first Samsung TV to win these prestigious accolades.

The 2019 Serif TV also comes with cutting-edge QLED technology to deliver improved picture quality. Ambient Mode, an award-winning feature in Samsung’s QLED line-up, provides information, such as news headlines and weather updates, the ability to display imagery, and blend into any living space when the TV is turned off, was also added to enhance The Serif’s functionality.

In the past, The Serif TV was sold almost exclusively in furniture shops and department stores given its focus on interior décor, but it will be available for purchase in consumer electronics retailers in 2019, as well, to reach a wider base of consumers.

DON’T MISS SAMSUNG AT CES 2019

At CES 2019, Samsung will showcase innovative ways its latest AI and IoT technologies simplify daily life. These include brand new applications for AI and IoT, new ways to make AI do more, as well as new devices that place AI and IoT at the centre of users’ connected lives. It all starts on Monday, January 7 at 02:00 (SAST), with a press conference at Las Vegas’s Mandalay Bay South Convention Centre.

Be sure to catch all the exciting announcements by tuning in to the official livestream, which will be available via the following channels:

• Samsung Newsroom (https://www.samsung.com/za/)
• Samsung Electronics’ Facebook (https://www.facebook.com/samsung)
• Samsung Newsroom YouTube (https://www.youtube.com/samsungnewsroom)

Stay tuned to Samsung Newsroom for more updates on Samsung’s CES 2019 news.

[1] Samsung Art Store: $4.99 per month. New subscribers get 1 month free. Art can also be purchased a la carte.