Samsung invites design lovers, tech enthusiasts, and future-forward homeowners to experience the future of smart, connected living at Decorex Joburg 2025, hosted at the Sandton Convention Centre from 24 – 27 July. With an immersive showcase that fuses innovation, intelligence, and impeccable design, Samsung’s exhibition promises to be a headline experience at Africa’s leading décor and design exhibition.

At the heart of the Samsung stand is the bold vision to redefine modern living through intelligent, connected solutions that are as stylish as they are smart. Visitors can expect to be transported into the home of tomorrow, where appliances think ahead, devices collaborate seamlessly, and design is tailored to individual lifestyles.

At Decorex JHB, guests can get hands-on and experience the power of SmartThings, Samsung’s game-changing platform that turns homes into harmonious hubs of connected convenience. Whether you’re automating your morning routine, managing your energy use, or syncing devices across rooms, SmartThings adapts to your life in real time – powered by AI, crafted for ease.

Be among the first to explore Samsung’s products, unveiled this year, ready to be experienced at Decorex:

• Neo QLED 8K & 4K TVs – See brilliance come to life with breath-taking detail, powered by Mini LED and AI-driven processing. The new 2025 TVs are available on Early Order promotion*, offering free Galaxy devices and/or Soundbars on purchase.
• AI Top load washers – Wash laundry powerfully and efficiently.
• Galaxy Z Fold7 and Galaxy Z Flip7 foldable smartphones – A masterclass in mobile innovation and design.
• Galaxy Watch8 Series – The ultimate wearable companion for wellness and connectivity.

Guests can also experience the elevated and intuitive Bespoke AI Living at the stand. Samsung’s Bespoke Home range brings artistry and intelligence into everyday spaces, from kitchens to laundry rooms to living areas. Featuring sleek design, colour customisation, and built-in AI that learns your habits, this is smart living that feels effortless, looks beautiful, and works for you. Whether it’s a fridge that helps manage groceries or a washing machine that fine-tunes every load, Samsung’s AI-powered appliances reflect a new standard of personalised home care, elevated, intelligent, and designed for life.

In perfect synergy with the Decorex ethos, Samsung’s showcase is not just about technology, it’s a celebration of lifestyle, aesthetics, and sustainability. Expect a curated space that shows how tech can and should enhance the harmony of home design. Every detail, from materials to minimalism, reflects Samsung’s commitment to thoughtful innovation that complements any interior.

Whether you’re remodelling your home, rethinking your lifestyle, or simply curious about the future, this is your invitation to see what’s next. Don’t miss the Samsung experience at Decorex Joburg 2025.

Temperatures have dropped across the country, and Samsung is inviting households to rethink how they keep warm this winter. Traditionally seen as a summer-only solution, air conditioners are stepping into a new season of relevance. With Samsung’s innovative WindFree Air Conditioning range, families no longer have to choose between staying warm and staying healthy.

Samsung’s WindFree gently disperses warmth while reducing cold drafts and irritation to sinuses and sensitive skin. This intelligent climate control solution is changing the game and challenging the outdated idea that air conditioners are just for cooling. As more people prioritise wellness and smarter living, the WindFree range is designed for total comfort, all year round.

Healthier Homes for the Whole Family

As South Africans spend more time indoors during the colder months, indoor air quality becomes more important than ever. The WindFree units are equipped with Samsung’s advanced filtration system, which captures dust, allergens and bacteria. For families with small children, people with asthma, or wellness-conscious individuals, this is more than comfort – it’s peace of mind.

Sleep Better, Feel Better

Temperature swings at night can disrupt your sleep and leave you feeling tired the next day. Samsung WindFree units (only AR9500 and AR8500) use AI Auto Comfort and Good Sleep Mode to help maintain a stable environment throughout the night. The result? Improved sleep quality, better mood, and more energy to be productive and conquer your daily routine.

Quiet, Energy-Efficient Heating

Noise and high energy bills shouldn’t come with winter heating. Samsung WindFree units operate at ultra-low noise levels – making them perfect for remote work, meditation, or family movie nights. And thanks to AI-powered energy efficiency, models like the AR8500 and AR9500, they adapt to your usage patterns and room conditions to optimise performance and reduce electricity consumption. This makes them a sustainable choice during the winter season.

• The AR8500 air conditioner combines powerful cooling performance with sleek design, making it an ideal choice for modern homes. Equipped with advanced Digital Inverter technology, it provides efficient and energy-saving operation while maintaining a comfortable temperature.

• The AR9500 elevates comfort with its premium features and smart cooling technology. It offers precise temperature control through AI-powered sensors that adapt to your environment, ensuring optimal comfort and energy efficiency.

Smarter Living Starts Here

With built-in SmartThings¹ compatibility, you can control your premium WindFree unit from your smartphone, set schedules, monitor energy usage, and even receive maintenance alerts – all with a tap. Whether you’re a parent trying to maintain a healthy environment for your kids, someone managing allergies or asthma, or simply seeking a quieter, more energy-efficient way to stay warm, Samsung’s WindFree range is the intelligent choice for the modern home.

Samsung’s Visionary Innovation at Home

Samsung continues to lead the in intelligent living with SmartThings, its revolutionary ecosystem that integrates internet-powered devices and appliances for seamless, intuitive control. Visitors to the Samsung stand will discover how SmartThings anticipates their needs, adapts settings automatically, and brings unprecedented convenience and peace of mind to the home.

Discover What’s New

This year’s Decorex debut features Samsung’s latest product innovations that set new benchmarks in smart living. From sleek, AI-driven Bespoke appliances for kitchens and laundry rooms providing elegant, design-forward style, to interactive displays showcasing next-level connectivity. Visitors can see, touch, and experience the future first-hand.

Immersive Viewing Redefined in Latest TVs and Monitors

Samsung will also debut its latest range of Neo QLED 8K and OLED TVs, delivering unrivalled picture quality, AI-enhanced upscaling, and ultra-slim designs that blend seamlessly into modern interiors. Alongside these, Samsung’s Smart Monitors and ViewFinity series redefine hybrid living and working, with features like built-in entertainment apps, remote PC access, and USB-C connectivity. Whether upgrading your living room or enhancing a home office, these cutting-edge displays offer the perfect balance of productivity, entertainment, and design-forward elegance.

SmartThings Ecosystem: Connected Convenience Redefined

More than just smart tech, SmartThings represents an entire lifestyle ecosystem. Samsung’s hands-on demonstrations will reveal how users can effortlessly control their homes – intelligently linking Samsung’s devices that anticipate daily routines and personal preferences.

Bespoke AI Living: Where Design Meets Intelligence

Samsung’s Bespoke range transforms the home with appliances that don’t just perform, but adapt to individual lifestyles and patterns. These intelligent solutions elevate everyday tasks into refined experiences, blending sustainable living with personalisation and cutting-edge AI to create homes that are truly tailored to you.

Design Meets Technology

At Decorex, Samsung will showcase how innovation is inseparable from design. Marrying sleek aesthetics, beautiful designs with sustainable technology. Samsung’s home solutions are built to complement and enhance contemporary living spaces. This fusion of form and function perfectly aligns with Decorex’s celebration of lifestyle, design, and innovation.

From tech enthusiasts to homeowners, art and design lovers, Samsung’s Decorex Cape Town 2025 stand offers an inspiring glimpse into the homes of tomorrow. Join us from 5 – 8 June and discover how technology is evolving to create smarter, more beautiful, and more connected living spaces – designed around you.

In today’s fast-paced world, technology is transforming the way we live, work, and play. At the heart of this transformation is the concept of smart living – a world where connected devices work together seamlessly to simplify our daily routines, increase efficiency, and enhance overall comfort. All of this is possible thanks to Samsung SmartThings, the smart home ecosystem that is helping South Africans experience the future of living right in their homes today.

Smart living isn’t just about flashy gadgets or futuristic innovations. It’s about creating a connected environment where everything works together in harmony. The rise of smart devices has made it easier than ever to enhance the functionality of your home, but managing multiple devices can quickly become overwhelming. That’s where Samsung SmartThings comes in, offering a centralised platform that integrates and automates a wide range of devices – from lights and thermostats to refrigerators and washing machines – making your home smarter, more efficient, and easier to manage.

What is Samsung SmartThings?

Samsung SmartThings is a comprehensive smart home platform that acts as the central hub for your connected devices. By linking up everything from lights and air conditioners to TVs and washing machines, SmartThings enables you to control your home environment with a few taps or voice commands. It’s compatible with a wide array of Samsung and third-party devices.

Whether you want to adjust the temperature, monitor your energy usage, or simply control your lights, SmartThings connects it all in one simple, easy-to-use app. Samsung ensures that your home is equipped for the future with seamless integration across its range of devices – including smartphones, wearables, and TVs.

Professional gamer, tech enthusiast and TV presenter, Grant Hinds, who has had experience with SmartThings as Samsung’s brand partner, had this to say, “SmartThings is more than a smart home platform – it’s a practical ecosystem that adapts to real life. I’ve always believed that tech should simplify, not complicate. What Samsung has done here is take the guesswork out of connected living. Whether you’re managing energy, automating your day, or syncing your lifestyle across devices, it just works. That’s where the power lies – in its quiet efficiency and seamless integration.”

Everyday Smart Home Hacks Using Samsung SmartThings

Samsung SmartThings is designed to simplify and elevate your daily life. Here are some easy-to-implement “hacks” that will take your home to the next level:

• Automate Your Lighting
  Set up motion sensors to automatically turn your lights on and off as you enter or leave a room. No more fumbling for switches in the dark or worrying about leaving the lights on when you head out.
• Create Custom Routines
  Create routines that automatically adjust your home to suit your schedule. For instance, program your thermostat to adjust to the perfect temperature when you wake up or when you return home. You can also set your speakers to play your favourite playlist as soon as you walk in the door or your favourite podcast as you start your day.
• Save Energy
  With SmartThings, you can monitor the energy consumption of your appliances and devices in real-time. Set up appliances to operate during off-peak hours to save on electricity costs, or use SmartThings to receive energy-saving tips and reminders to optimise your usage.
• Improve Home Health and Comfort
  Smart sensors can help you maintain optimal conditions for comfort and health in your home. From controlling air quality with smart air purifiers to adjusting temperature and humidity, SmartThings helps create a healthier, more comfortable living environment.
• Secure Your Home Automatically
  Set up a routine to ensure your doors are locked and security cameras are activated when you leave the house. You can even receive notifications if any unusual activity is detected while you’re away.

Integration with Other Samsung Devices

Samsung’s ecosystem is more than just a group of devices – it’s an integrated experience designed to make life easier. For example, you can control your SmartThings-compatible devices directly from your Galaxy smartphone, giving you control whether you’re at home or away. Want to adjust your home’s thermostat from your Galaxy Watch? With SmartThings, you can do that too. Plus, the Samsung Smart TV can be seamlessly integrated into the SmartThings platform, allowing you to control TV settings or even automate actions based on what’s happening on-screen.

From controlling lighting to checking your home’s energy usage, all of your Samsung devices can work together to create a personalised, connected environment.

Sustainability with SmartThings

SmartThings isn’t just about convenience – it’s also about sustainability. With the ability to monitor and reduce energy consumption, SmartThings empowers users to live in an eco-friendly way. Smart sensors can alert you when energy consumption is higher than usual, and you can adjust your devices to be more energy-efficient. Whether it’s optimising heating and cooling or turning off devices that aren’t being used, SmartThings makes it easier to reduce your carbon footprint and save on energy costs.

Ready to experience the convenience of Smart Living? Discover how Samsung SmartThings can help you transform your home into a smarter, more efficient space today. Go to SmartThings to learn more and click here to download the app.