With smart technology, Artificial Intelligence (AI)-driven features, and seamless connectivity through Samsung SmartThings ^[1] , Samsung Air Conditioners introduce a new kind of winter comfort. One that quietly balances varying preferences in the home, without the daily negotiation, because comfort should be designed.

Samsung air conditioners are designed to bring year-round comfort, providing warmth and relaxation for the whole family. Enriching the experience is the SmartThings app, which lets users control their home temperature remotely. Whether it’s warming the house before the school run ends, on the home commute, or fine-tuning comfort without leaving the bed, the system helps remove the small frictions that add up over winter.

Warmth That Moves Through Your Space

Samsung WindFree ^[2] technology transforms how warmth travels through a space. Instead of creating pockets of heat and cold, it distributes air evenly, wrapping the room in warm comfort.

There’s no longer a “prime spot” on the couch. No more moving between rooms in search of the perfect temperature. From the living room to the home office corner, warmth settles in, reaching every room without overwhelming the space.

Smart Motion Detect Sensor

Winter comfort should feel intuitive, and with motion detection technology^[3] , Samsung WindFree systems respond to presence in real time.

Rooms that are empty are not unnecessarily heated, until someone enters. It’s a subtle choreography between movement and temperature, helping users reduce energy consumption while keeping the experience seamless. The house begins to feel less like a system to manage and more like an environment that understands.

AI Comfort Zones for Everyday Life              

Every household is a mixture of preferences. Parents may prefer a warmer bedroom, while teens lean toward cooler sleeping conditions. Shared spaces demand balance, while private spaces call for individuality.

Samsung’s AI-powered comfort zones learn these patterns over time. The system quietly builds a map of preferences, adjusting temperatures across rooms to suit different needs without constant input. The lounge remains cosy for family time, while bedrooms adapt to individual comfort, thus taking away the need to constantly adjust, negotiate, or compromise.

More than just heating, Samsung’s air conditioners are about removing friction from everyday living. It is about turning a shared space into a balanced one, where comfort is consistent, effortless, and inclusive.

By combining intelligent airflow, adaptive learning, and connected control, Samsung is redefining what winter comfort can feel like.

^[1] The SmartThings App is available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

^[2] In accordance with the definition of ASHRAE (American Society of Heating, Refrigerating and Air-Conditioning Engineers), still air is an air flow moving at a speed of 0.15 m/s or slower, without creating cold drafts.

^[3] The Motion Detect Sensor detects movement. Normal option (Default): +20 minutes (WindFreeTM) / +40 minutes (WindFreeTM +20C) / +40 minutes (WindFreeTM +40C or Soft Off).

Samsung Smart TVs and Monitors: Wellness at Home

Samsung’s innovative Smart TVs and monitors are not only designed for entertainment but also as essential wellness tools for modern living. With an array of wellness apps, fitness programs, and guided meditation features, these displays encourage a holistic approach to health at home. Users can stream exercise routines, relaxation videos, and track their fitness progress—all through their Samsung TVs and monitors. Whether you’re looking to stay active, relax, or practice mindfulness, a Samsung TV or monitor can help you turn your home into a wellness hub.

Air-Conditioners: Breathing Easier with Clean Air

Samsung’s air-conditioners go beyond providing comfort with temperature regulation. They not only keep your room temperature comfortably in check, they also include a specialised filter to keep the air in your home clean and hygienic.

The Samsung WindFree Air Conditioners have a Tri-Care filter feature that is made up of three layers that reduce harmful particles to help maintain healthy indoor air quality, and has been certified by Intertek to reduce 99.9% of bacteria^[1].

With smart sensors that monitor air conditions in real-time, Samsung air-conditioners adjust to your home’s needs, ensuring optimal temperature and air quality for a healthier, more comfortable living environment. Ideal for those looking to create a cleaner, fresher atmosphere at home, Samsung air-conditioners contribute to better breathing and overall well-being.

The WindFree also has a PM1.0 Filter that protects you from inhaling bacteria and tiny particles. It sterilises over 99% of bacteria^[2].

As part of the Blue Tag Sale, Samsung is offering amazing discounts on select wellness-enhancing appliances, making it easier for you to invest in healthier living:

• 75 Inch QLED 4K Q60D Tizen OS Smart TV (2024) – QA75Q60DAKXXA. Now R17,999* (save R1,999). You can pair it with the Essential C-Series Soundbar (HW-C450) for R3,299*.
• 65 Inch Neo QLED 4K QN85D Tizen OS Smart TV (2024) – QA65QN85DBKXXA. Now R25,999* (save R2,000).
• 65″ DU7000 Crystal UHD 4K HDR Smart TV (UA65DU7000KXXA). Now R10,999* (save R1,000). Plus the Essential C-Series Soundbar HW-C400 (HW-C400/XA) at R1,299 (save R500).
• 34″ Odyssey G55T UWQHD 165Hz Gaming Monitor (LC34G55TWWPXEN). Now R9,999* (save R3,000).
• 32″ Smart Monitor M70D UHD, USB-C with Speakers & Remote (LS32DM702UAXXA). Now R7,999* (save R2,000).
• AR9500T Wall-mount AC with Windfree TM and AI technology, 12000 BTU/h (AR12BSAAAWK/FA). Now R16,599* (save R3,000).

The Samsung Blue Tag Sale runs from 13 January – 2 March 2025, in Samsung stores, online, the Samsung Shop App, as well as participating retailers. Don’t miss out!

For more information, visit www.samsung.com/za

^[1] Tested on Samsung AR9500T. The antiviral air filter (Tri-Care Filter) can remove up to 99.9% of the viruses based on Intertek Test.

**Staphylococcus aureus ATCC 6538, Klebsiella pneumoniae ATCC 4352

^[2] Based on independent testing by Intertek. Removes 99.9% of Staphylococcus aureus and Escherichia coli collected on the electrostatic precipitator filter. Results may vary depending on environmental factors and individual use.

*Offers available at participating Retailers and Online Stores. T&Cs apply.

*Recommended Retail Price

That’s what the future of the smart home will hold. Of course, the homeowner will have ultimate control and final decision-making, but imagine if your fridge could send you a message to remind you to get milk on the way home? If you’re using Samsung connectivity, then your fridge could actually just message Bixby, which in turn will give you a route home that passes by the nearest convenience store so your milk-buying fits seamlessly into your homeward journey.

What if your home was so connected to you that it could track you via your smart phone and know to turn up the heating or cooling when you’re a certain distance away, so that you can return home to a perfectly temperate interior? Technology isn’t just creating smart devices that understand what needs to be done and when, these appliances and devices are connecting to each other and learning users’ unique patterns and needs.

Mike van Lier, Director of Consumer Electronics, Samsung South Africa, says, “Samsung is constantly striving to create innovative solutions that fit seamlessly into our customers lives. We’re moving into a space where your home will be able to learn your particular patterns of behaviour and understands your specific needs. Smart home technology does just that – it takes the hassle out of every day activities allowing you to get on with the things you love doing.”

Imagine your future home. At around nine in the evening, Bixby reminds you to load the laundry in the washing machine which will only start the next morning to not interrupt your favourite series. Bixby then alerts your Samsung aircon to chill your bedroom to a comfortable 18 degrees so that the temperature is perfect by the time you get into bed at 11pm. Once done, the house starts dimming or turning off certain lights and switches on the exterior security beams and alarms. By the time, you’ve settled in for the night, Bixby has already alerted your appliances to get the washing going by 5am, to turn the sprinklers on to water the garden, to wake you up at 6am and to have your percolated coffee ready.

When you step into the shower, the house has begun to wake itself up, unlocking night-time zones and turning on your favourite radio or TV station.

As you’re ready to leave, your home goes into an unoccupied setting and ensures all appliances are in power saving mode and the house is on lock-down. Then when leaving work, Bixby can tell your oven to turn itself on in readiness for dinner and you can check that your favourite series is indeed recording. Even if your fridge has given you a grocery list to pick up on the way home, Bixby will know how long it will take you to get there because its connected to information about traffic and your route. Just before you arrive, your home will have done a security sweep to ensure there is no danger lurking and will begin the unlock phase – just in time to welcome you home. You won’t need a set of keys or a garage remote, because your home knows who you are and will only open up for you.

“I’m often asked if we are ready for such convenience? And my answer is always the same: yes, we are – with today’s frenetic lifestyles, having your home entirely connected to the way you live will free up so much time that is normally spent on mundane activities. Any Samsung product you buy now has integrated connectivity, from your television and washing machine to your fridge – the Internet of Things is not just a future vision, it’s a reality,” concludes van Lier.