As homes become more connected, Samsung continues to demonstrate what it means to live and entertain smart with its latest range of OLED and The Frame TVs. As part of its TV Lifestyle ^[1] running from 1 April to 31 May, Samsung is showcasing how its intelligent TV technology seamlessly integrates into modern homes, while also offering compelling promotions across the ranges.

Smart TVs for Smarter Living

More than just a screen, today’s TV has become a central hub for entertainment, productivity, and connection. Samsung’s OLED and The Frame TV ranges are designed with this in mind, offering intuitive features that adapt to users’ needs and preferences.

With built-in voice assistants^[2] , users can effortlessly control their TV, search for content, adjust settings, or even manage compatible smart home devices using simple voice commands. Whether dimming the lights for movie night or checking the weather before heading out, Samsung TVs bring convenience to the forefront.

App integration provides seamless access to popular streaming platforms, music services, and more, all from one place. Personalised content recommendations further enhance the viewing experience, learning user preferences to surface shows and movies tailored to individual tastes.

Beyond entertainment, these TVs are designed to work harmoniously within a connected ecosystem, making them a good fit for modern smart homes. With SmartThings^[3] compatibility, users can monitor and control a wide range of connected devices directly from their TV screen, simplifying everyday living.

With Mother’s Day approaching, Samsung’s premium^[4] TV line-up offers a meaningful and stylish way to show mom appreciation. The Frame TV, in particular, stands out as a thoughtful gift, blending innovative technology with elegant design.

When switched off, The Frame TV transforms into a digital art display, showcasing curated artworks or personal photos, bringing an art gallery feel into your living space. Its slim profile and customisable bezels allow it to complement the décor, making it both a functional device and a statement piece.

For moms who love immersive entertainment, Samsung’s OLED TVs deliver breath-taking picture quality with deep contrasts, vibrant colours, and cinematic clarity, ideal for binge-worthy series, family movie nights and everything in between.

Exceptional Value Across the Range

As part of the campaign, consumers can take advantage of significant savings across select models:

The Frame TV Deals:

• 85” LS03F 4K The Frame Samsung Vision AI TV (QA85LS03FAUXXA) – R34,999* ^[5] save R5000
• 75” LS03F 4K The Frame Samsung Vision AI TV (QA75LS03FAUXXA) – R24,999*, save R5,000
• 65” LS03F 4K The Frame Samsung Vision AI TV (QA65LS03FAUXXA) – R13,999*, save R9,000
• 55” LS03F 4K The Frame Samsung Vision AI TV (QA55LS03FAUXXA) – R12,999*, save R5,000

OLED TV Deals:

• 77” S95F 4K OLED Samsung Vision AI TV (QA77S95FAUXXA) – R69,999*, save R30 000
• 83” S90F 4K OLED Samsung Vision AI TV (QA83S90FZEXXA) – R89,999*, save R40,000
• 77” S90F 4K OLED Samsung Vision AI TV (QA77S90FZEXXA) – R49,999*, save R30,000
• 65” S90F 4K OLED Samsung Vision AI TV (QA65S90FZEXXA) – R37,999*, save R2000
• 55” S90F 4K OLED Samsung Vision AI TV (QA55S90FAUXXA) – R19,999*, save R8,000
• 65” S85F 4K OLED Samsung Vision AI TV (QA65S85FZEXXA) – R19,999*, save R10,000
• 55” S85F 4K OLED Samsung Vision AI TV (QA55S85FZEXXA) – R12,999*, save R4000

From simplifying daily routines to enhancing entertainment and elevating home aesthetics, Samsung’s latest TV range is crafted to fit effortlessly into modern lifestyles. Whether it’s the artful elegance of The Frame or the cinematic brilliance of OLED, these TVs are more than just technology, they’re companions in everyday living.

^[1] Terms and Conditions apply (https://shop.samsung.com/za/promotion-terms-and-conditions).

^[2] Bixby is Samsung’s brand of Internet of Things (IoT) voice assistant. Its service availability may vary depending on the country, language, and dialect. Voice commands and multi turn is supported for 10 languages (UD/UK/IN(en)/DE/FR/IT/ES/BR/MX/KR). A Samsung account log-in and date network connection (WiFi or data network) are required.

^[3] To use SmartThings, download the App from the Galaxy Store, Google Play Store, or Apple App Store. The supported OS specification, required storage space, and other usage environment for the SmartThings app can be found on the app download page in each app store. SmartThings has compatibility constraints, and the compatible environment may be updated periodically.  Supported OS specifications and app screen configuration may change with app updates.

^[4] Samsung brand is ranked No.1 for 8 consecutive years in Premium TV (*Premium TV: $1,500 and above). Source: Report Name “TV Sets Spotlight Service / TV Sets (Emerging Technologies) Market Tracker, Q4 2025” published by Informa Tech.

^[5] * Recommended retail price only. Prices may vary per retailer.

Samsung Electronics has announced that it ranks as the world’s No.1 TV brand^[1] for the 20th consecutive year — marking two decades as the global innovator in the television industry.

Samsung had held the top position in the global TV market since 2006 and according to market research firm Omdia’s report, the company recorded a 29.1% share of the global TV market in 2025. This achievement reinforces Samsung’s top position across premium, ultra-large and next-generation display technologies. Samsung led the premium segment priced over $2,500 with a 54.3% market share, driven by Neo QLED, OLED and lifestyle TVs. It also maintained its top position in the segment over $1,500, holding a 52.2% market share.

20 Years of Industry-Defining Innovation

Since first reaching the No.1 position in 2006 with its design-led Bordeaux TV, Samsung has consistently innovated to reshape the television industry:

• 2009: The company accelerated the global transition to LED TVs – setting new standards for slimmer, more energy-efficient displays.
• 2011: The introduction of Smart TVs further transformed televisions into connected entertainment platforms – expanding their role beyond traditional viewing.
• 2015: The Serif reimagined how TVs integrate into living spaces by introducing a design-focused TV that positioned the screen as a statement piece within the home.
• 2017: The company launched The Frame, pioneering the Art TV category by transforming the television into a customisable digital art canvas.
• 2017: In premium picture quality, Samsung continued to set industry benchmarks with the introduction of QLED TVs powered by quantum dot technology.
• 2018: 8K TVs delivered four times more the resolution of 4K.
• 2020: Samsung introduced MICRO LED technology, advancing self-emissive display innovation and setting new standards for brightness, contrast and colour accuracy in ultra-large screens.

Through continuous advancements in picture quality, smart functionality and display innovation – Samsung has played a defining role in establishing today’s premium TV standards.

Strengthening its Position in Premium and Next-Generation TVs

Building on its legacy of innovation, Samsung continues to evolve its premium TV portfolio with expanded Micro RGB models, advancing its next-generation display technologies and reinforcing its invention in high-performance screens. The company also continues to enhance its OLED and Neo QLED line-ups, delivering premium picture quality, ultra-large screen options and differentiated display performance.

Samsung is expanding its Mini LED offerings as well, bringing enhanced brightness, contrast and precision control to a wider range of screen sizes and price tiers to extend advanced display performance across its line-up. At the same time, continued investment in AI-powered TVs integrates advanced processors and intelligent features that optimise picture, sound and personalisation in real time.

With two decades of proven global leadership, Samsung remains one of the most consistently recognised and trusted TV brands worldwide — offering ground-breaking technology across multiple price tiers, screen sizes and display innovations.

^[1] Omdia, Feb-2026. Results are not an endorsement of Samsung. Source: Report Name: “TV Sets Spotlight Service / TV Sets (Emerging Technologies) Market Tracker, Q4 2025” published by Informa Tech

Data: Worldwide TV Market Share by Manufacturer – Annual unit & revenue basis

There’s something magical about cinema. The hush before the opening scene, the richness of colour on a big screen, the way every shadow and sound pull you deeper into the story. Now, with the latest OLED TV range from Samsung, that cinematic magic feeling no longer lives only in theatres, it lives in your living room.

As part of Samsung’s TV Lifestyle campaign** running from 1 April to 31 May, consumers can purchase an immersive, cinema-quality viewing experience at home, thanks to compelling offers across its premium^[1] OLED line-up.

Samsung OLED TVs are engineered to transform how you watch. Whether it’s a late-night movie, weekend binge-watches, or a live sporting moment, every frame is elevated through innovative display technology.

With self-illuminating^[2] pixels, OLED delivers true blacks and infinite contrast, allowing scenes to unfold with remarkable depth and precision. Dark scenes are layered, textured, and alive with detail^[3] . Paired with vibrant, true-to-life colour powered by Quantum Dot technology, every scene bursts with clarity, from the glow of city lights to the subtle hues of a sunset.

The result? A viewing experience that doesn’t just show you the story – it pulls you inside it.

Samsung’s OLED TVs are designed for modern lifestyles, where streaming, gaming, and live content blend seamlessly. With ultra-fast processing^[4] and Artificial Intelligence (AI)-powered picture optimisation, content is intelligently enhanced in real time, ensuring you always get optimised imagery from all content.

As part of the campaign, customers can take advantage of the following limited-time offers:

• Samsung 83″ S90D OLED 4K Smart TV – Now R89,999[i]* (Save R40,000)
• Samsung 77″ S95D OLED 4K Smart TV – Now R69,999* (Save R10,000)
• 77″ 4K OLED Smart TV (2025 model with Quantum Dot technology) – Now R49,999* (Save R15,000)
• 65″ OLED S90F 4K Samsung Vision AI Smart TV – Now R37,999* (Save R5,000)
• 65″ OLED S85F 4K Samsung Vision AI Smart TV – Now R19,999* (Save R5,000)
• 55″ S90D OLED 4K HDR Smart TV – Now R19,999* (Save R8,000)
• 55″ OLED S85F 4K Samsung Vision AI Smart TV – Now R12,999* (Save R4,000)

With Samsung OLED TVs, your living room becomes your private cinema, a front-row seat, a gateway into worlds both imagined and real. When picture quality reaches this level, there truly are no small moments, only big-screen experiences.

^[1] Samsung is ranked No.1 worldwide for Premium TVs (*Premium TV: $1,500 and above). Source – Omdia, (Since 2018). Results are not an endorsement of Samsung. Any reliance on these results is at the third-party’s own risk.

^[2] Producing light and colour from its own pixel structures.

^[3] Experience may vary according depending on the content and the environment.

^[4] Viewing experience may vary according to types of content and format.

* Price promotion limited to only participating retailers. Prices may vary per participating retailer.

**Terms and Conditions apply.

Samsung Electronics is bringing a revolutionary experience to Stingray Karaoke on select 2025 Samsung AI-powered Smart TVs and offering an exclusive promotion with the purchase of any new 2025 Smart TV, shipping globally soon.

Stingray Karaoke ^[1] offers an expansive catalogue spanning the most popular genres, including pop, rock, country, R&B, hip-hop and more. The app features an intuitive interface that enables you to search for songs by title, artist, lyrics or genre in more than 30 languages. With weekly updates adding new songs and specially curated playlists for different occasions, you can queue up to 100 songs, ensuring the ultimate karaoke party experience at home.

An Unmatched Karaoke Experience

Stingray Karaoke Together, Samsung and Stingray Karaoke are transforming home entertainment with a brand-new mobile microphone integrated with SmartThings on select 2025 Samsung Smart TVs^[2], eliminating the need for expensive sound systems and bringing a seamless, high-quality karaoke experience directly into the living room.

Fans of Stingray Karaoke can now sing along to their favourite songs directly into their smartphone ^[3] mobile technology that ensures their voice is perfectly mixed in real-time, while delivering premium sound through their Samsung TV speakers without delay.

“Samsung Smart TVs are dynamic entertainment hubs providing tremendous value and access to an ever-expanding ecosystem of experiences,” said Maya Harris, VP & Head of Strategic Partnerships for Samsung’s TV & Mobile Services. “The seamless mobile microphone integration with SmartThings is a brand-new innovation that allows trailblazing partners like Stingray to push the boundaries of interactive entertainment on Tizen, delivering even more immersive and accessible experiences that bring people together in new ways.”

“Partnering with a top industry player such as Samsung has allowed us to create a unique and accessible karaoke experience that takes entertainment technology to new heights,” said Eric Boyko, President, Co-Founder and CEO of Stingray. “As we continue to innovate and expand our offerings, we remain dedicated to delivering exceptional innovations to audiences worldwide.”

To jump in, simply select the Samsung Daily+ ^[4] icon located on the left panel of your Samsung TV Smart Hub, launch the Stingray Karaoke app and scan the QR code to activate your mobile microphone to start singing along to popular songs across genres and eras.

Samsung Tizen OS Continues to Evolve

Stingray Karaoke on Samsung Smart TVs is powered by Tizen OS, your home for discovering endless entertainment, staying connected with your favourite apps and services and controlling your smart home – all from your TV screen. As the #1 global TV brand for 19 years and counting, Samsung is dedicated to providing not only premium viewing experiences ^[5],but consistently improving how you interact with its TVs. That’s why Samsung is now offering up to seven 7) years of Tizen updates across its lineup, ensuring your experience remains consistently smooth and effortlessly responsive.

Tizen allows Samsung partners to deliver their content to millions of shoppers through its vast TV ecosystem. The partnership with Stingray Karaoke is yet another example of the Samsung commitment to truly making Tizen OS your central hub for everything from streaming and gaming, to working out, getting ready for your day and now, even belting out your favourite hits.

^[1] The Stingray Karaoke app is available on 2018 model year and newer Samsung Smart TVs.

^[2] Stingray Karaoke mobile microphone integration with SmartThings is compatible on select 2025 model year Samsung Smart TVs, including Neo QLED, QLED, OLED and The Frame.

^[3] Compatible with Samsung Galaxy S22+, S22 Ultra, and all S23, S24 and S25 models. It is also supported on all Samsung Z Flip and Fold models, iPhone 15 and iPhone 16.

^[4] Samsung Daily+ is a hub for lifestyle experiences, providing a wide range of services and features — from personal training and telehealth to video calls and remote PC solutions — in one single interface.

^[5] Viewing experience may vary according to types of content and format. 4K AI Upscaling may not apply to PC connection and Game Mode. Utilizes AI-based formulas to upscale. Samsung Account required for network-based smart services, including streaming apps and other smart features. Computer, mobile or other devices may be necessary to create/log in to Samsung Account (free to download and create). Without Account log in, only external device connections (E.g., via HDMI) and terrestrial/over-the-air TV (only for TVs with tuners) available.

It is going to be “ifilim”, as South Africans would say, as everyone gears up for this iconic annual shopping bonanza. Samsung will play its role and stick to the script by bringing its A-game with premium products at low prices, ensuring that every deal is a plot twist that leaves shoppers cheering for more. With incredible markdowns on a wide range of products, shoppers can access these deals from 1 November – 2 December, both online and at participating retailers nationwide. Read on to get a preview of what’s coming up.

Unmissable Electronics and Home Appliance Deals

Be prepared to get more this summer as Samsung has an impressive line-up of blockbuster deals for electronics and home appliances too. Elevate your kitchen with the RS64 Side by Side fridge, Non-plumbed Water & Ice dispenser, Gentle Black, 617L, now just R24,999*, offering a remarkable R6,000 saving, or the RB30 Bottom Freezer with Water Dispenser and Cool Pack, Metal Graphite, 303L, which is available for R9,999*, saving you R3,500.

You can do your laundry like the main character with the WW11CGP44DSB AI 11kg Front Loader with Eco bubble washing machine, which is a steal at R12,999*, saving you R500 plus you score Buy & Get rewards worth R4,000, or you could opt for the WD70TA046BX 7/5kg Front Load Washer / Dryer Combo with Eco Bubble Technology, yours for only R10,999*, saving you R1,000.

Work, watch and play with the 32″ Smart Monitor M7, available for R7,999*, saving you R3,000. For film aficionados who enjoy feeling like part of the action, the 98” Q80C 4K TV is available for R99,999* plus get R32 000 worth of gifts and enjoy hassle free signature service. While the 85” Crystal UHD DU8000 4K TV can find a new home in your lounge for only R22,999*, saving you a joy-inducing R10,000. To complement the viewing experience with great audio, you could get the Q600C Q-Series soundbar at R5,499*, giving you a saving of R2,500.

“Get more this summer with Samsung, our range of electronics and home appliances are designed to elevate your lifestyle and transform your home into a connected smart home. Through our SmartThings ecosystem, we empower families to not just get more from their devices, but to truly live more. Imagine seamlessly controlling your home environment—from optimising AI energy savings, to automating daily tasks—making life easier and more enjoyable. Our products work together to enhance your everyday experiences, creating a network of products that adapt to your needs. We believe in helping you create your dream home while providing exceptional value for your spend. Embrace the summer season with technology that simplifies your life and enriches your moments, allowing you to focus on what truly matters—making memories with loved ones,” said Mike van Lier, Vice President: Consumer Experience at Samsung Electronics.

For more Blockbuster Deals, visit www.samsung.com/za and https://samsungair.co.za/shop/^[1]

^[1]Recommended retail price

Get ready for Samsung Black Friday 2024, from 01-29 November 2024, coming soon with unbeatable deals across a wide variety of Samsung favourites. Whether you’re looking to upgrade to the latest Galaxy S, Galaxy Z and Galaxy A Series mobile phone, TV, gaming monitor, fridges or washing machine.

Pre-Black Friday Deals

As you wait for Black Friday 2024 to commence, you can continue to enjoy exclusive Samsung deals year-round by visiting our Samsung Deals Page and make sure to sign up to hear about the latest innovative products dropping, and exclusive Black Friday 2024 deals that you’ll love. Stay tuned for incredible savings and offers on all your favourite Samsung electronics and appliances.

What’s in Store for Black Friday 2024 Samsung South Africa?

Black Friday 2024 at Samsung is set to be bigger and better than ever! Get ready to tick off everything on your Samsung wish list. Whether you’re hunting for a Samsung Galaxy S24, Galaxy Z Flip6, Galaxy Z Fold6 mobile phone deal, upgrading your home with the latest Samsung French Door Fridge, or enhancing your entertainment discover the right Samsung TV for you with our range of Gaming TVs , Smart TVs ,  Sports TVs, Soundbars and more! The Black Friday 2024 Sale at Samsung is the best time to grab amazing deals on your favourite tech products.

What and When is Cyber Monday?

Cyber Monday follows right after Black Friday on Monday, 02 December 2024. It’s the perfect online shopping event to secure those last-minute Holiday Season deals. If you missed out on Black Friday, Cyber Monday offers you a second chance to grab incredible discounts on Samsung’s innovative tech.

Why Buy from Samsung?

When you buy directly from Samsung, you benefit from a range of exclusive perks designed to make your shopping experience seamless and rewarding.

• Enjoy Free Delivery on all purchases, allowing you to receive your favourite Samsung products straight to your door without additional costs.
• Take advantage of our Trade-in and Trade-up programs, where you can trade in your old device, and we’ll even remove and recycle your old item responsibly.
• Additionally with Flexible Finance you can spread the cost of your purchase over time with flexible payment options and 0% interest and no hidden fees, making it easier to afford the premium Samsung products you love.

Latest Black Friday Offers:

Smartphone Offers

TV & Soundbar Offers

Home Appliances Offers

Tablet & Wearable Offers

Monitor Offers

“As family entertainment continues to evolve along with modern viewing habits, we’ve focussed on the use of pioneering technology and AI to create unparalleled and personalised viewing experiences. The results are already astounding,” says Reginald Nxumalo, Director: Consumer Electronics, Samsung South Africa.

Before creating the pioneering QLED line of TVs, Samsung committed research into user behaviour and preferences to learn what consumers wanted. Samsung researchers discovered that we are consuming more content than ever before but still want simplicity when it comes to accessing it. With this in mind, simplicity, access and integration are clear design mandatories for Samsung. The data collected has also led its engineers to improve and refine the Smart Hub – a slick menu bar across the bottom of the screen that offers one-click access to your preferred content. It conveniently displays recently viewed programmes and recommendations, including that streamed TV episode you didn’t finish watching.

Samsung’s research has likewise led to a vast improvement on the universal remote. As we link up more devices to our TVs, the functionality for a single remote is immense. The One Remote Control is designed for enhanced ease-of-use. It’s now configured to automatically read most cable and set-top boxes, games consoles and streaming devices — including Apple TV and is engineered to read the vast majority of devices connected to the TV via HDMI ports.

Furthermore, Samsung’s AI technology has transformed the quality of viewing by adapting to the home environment’s lighting conditions. Even sound is optimised for specific scenes, without having to change any settings. For example, if you’re watching a football game, the cheering of the spectators is amplified to recreate the excitement of the match. Or, if viewing a concert, the low-frequency sounds of the music might be highlighted to deliver a richer sound.

This AI technology has already attracted much attention, landing Samsung’s 2018 QLED TV line-up a CES 2018 Innovation Award, honouring outstanding design and engineering in consumer technology products.
Samsung technology is enabling the television to transform all pictures into 8K, the current highest ultra-high definition television resolution in digital television and digital cinematography. It lets consumers enjoy just about any movie or TV show on any channel in 8K resolution regardless of native resolution or method of transmission.

Samsung’s Bixby will be embedded in its 2019 QLED and premium TVs; this means even iTunes users will be able to use Bixby to search for TV and movies offered on Apple’s service. Samsung TVs will additionally support AirPlay 2, Apple’s upgraded Wi-Fi audio streaming technology, allowing customers to stream videos, music and other content directly to their TV from an Apple device.

There is now furthermore a distinct focus on form that matches the function. The Frame TV, for example, can be customised to your individual style. It can take the form of a piece of preloaded art from renowned artists or even one of your own pictures. As your style evolves and home décor changes, so can the look of your TV. It’s a truly elegant TV hidden in plain sight – transforming any living space by delivering beautiful design and content while blending into your home.

It’s this approach that will continually enhance every element of our viewing experience. A new golden age in TV has truly arrived.