JOHANNESBURG, South Africa – 1 November 2019 – The pre-order sales of the Galaxy Fold have been unprecedented; with high demand from consumers across Africa. The highly anticipated Galaxy Fold, a new foldable device creating a new mobile category, is an obvious favourite. In response to the demand, Samsung South Africa is pleased to announce the release of another batch. After selling out the pre-order batch and then a second limited batch, Samsung decided to release a third limited pre-launch batch of devices. Customers who missed out on the first two exciting deals will be delighted that they have the opportunity to take advantage of the latest fantastic *limited pre-launch offer.

“The response to the Galaxy Fold is incredible and we are so proud of the innovations that have gone into creating a device that is already proving to be exceptionally popular. Samsung has seen the same highly positive response to pre-launch orders in various markets,” says Cambridge Mokanyane, Chief Marketing Officer at Samsung South Africa.

Customers who wish to purchase the Galaxy Fold on this limited pre-launch offer can order from:

• Samsung Brand Stores: Gateway Shopping Centre, Canal Walk Shopping Centre and Sandton City Shopping Centre

• Vodaworld

• Vodacom stores

• MTN Summit Rd, Morningside

• Online on the Samsung website

Note: For this batch, Vodacom is running a special price of R41,999.00 on the Galaxy Fold vs the normal retail price of R43,999.00.

About the Galaxy Fold

Galaxy Fold features the world’s first 7.3-inch Infinity Flex Display, which folds into a compact device with a cover display. It offers a powerful new way to multitask, watch videos, play games, and more – bringing to life new experiences and possibilities years in the making.

A Smartphone. A Tablet. Folded into One.

Galaxy Fold is in a category of its own. It delivers a new kind of mobile experience allowing users to do things they couldn’t do with an ordinary smartphone. Users now have the best of both worlds; a compact device that unfolds to reveal Samsung’s largest-ever smartphone display. Galaxy Fold brings together material, engineering and display innovations, developed over eight years following the debut of Samsung’s first flexible display prototype in 2011.

For more information about Galaxy Fold, please visit https://www.samsung.com/za/

Disclaimer

*This new batch of devices will be available while stocks last.

“We didn’t just build new category-defining hardware, we worked with major partners to design and deliver a brand-new mobile experience and foster an ecosystem that gives users access to the best applications and services,” said Justin Hume, Director: Integrated Mobility at Samsung South Africa. “This is software innovation that incorporates both an immersive UX and a new UI perspective to provide a seamless experience.”

Since the introduction of the Infinity Flex Display at SDC 2018, Samsung and Google set up test labs in cities across the globe – from Seoul to Mountain View to Beijing – to work with and encourage partners and developers to test and verify that their apps and services are optimised for the Galaxy Fold and the Android ecosystem. Alongside this effort, Google introduced changes in Android 10 to offer improved resisable activity, multi-resume functionality and an updated Android Emulator to help support multiple-display type switching – opening the door to future foldable device optimisation. Now, select applications that Android users know and love have been updated to deliver an immersive, foldable experience on the Galaxy Fold.

“Together with ecosystem partners like Samsung, we have the opportunity to deliver an entirely new user experience that could transform the way we use our smartphones. We enjoyed working closely with the Samsung team and the Android developer community to ensure the users of the Galaxy Fold have the best experiences with their favourite apps and services,” said Sagar Kamdar, Director of Product Management for Android at Google.

Hundreds of apps have been optimised for the Galaxy Fold, including services from leading partners like Amazon Prime Video, App in the Air, Facebook, iHeartMedia, Microsoft, Spotify, Twitter, VSCO and more*.

“We are excited to work with Samsung to bring Prime members their favourite shows, movies and live sports on the Galaxy Fold,” said BA Winston, Global Head of Digital Video Playback and Technology at Amazon Prime Video. “Bringing the Prime Video app to the Galaxy Fold will give customers a new way to experience Amazon Originals like Tom Clancy’s Jack Ryan and The Marvelous Mrs Maisel with Multi Window and Multi Resume.”

“App in the Air makes the travel process seamless and efficient, and by partnering with the Samsung Galaxy Fold we are demonstrating our commitment to expanding this technology through cutting-edge mediums, reaching our shared audiences of innovators, creators, and entrepreneurs,” said Bayram Annakov, CEO, App in the Air. “Our collaboration with Samsung is helping to build a more expansive ecosystem of services for our dedicated users – and we’re thrilled to begin this partnership with such an esteemed brand.”

“We’re excited to expand our long-standing partnership with Samsung by supporting their work to develop innovative experiences for consumers,” said Marc Shedroff, Vice President, Business Development, Facebook. “The new Samsung Galaxy Fold has the potential to usher in a new era of design, and it will be exciting to see what new use cases a foldable experience will unlock for users.”

“As the latest example of our continued commitment to joint-innovation with Samsung, we are excited to be a Galaxy Fold launch partner,” said Michele Laven, President of Strategic Partnerships Group for iHeartMedia. “With the multi-active window feature, iHeartRadio users will now be able to seamlessly navigate through their listening experience without having to ever switch between apps. This also aligns with our goal of providing a frictionless audio playback experience for your favourite live radio stations, podcasts and custom Artist Radio stations.”

“Office 365 is built to help people maximise their time while creating their best work – no matter where they are or which device they’re using,” said Jon Tinter, CVP of Business Development, Microsoft. “We’re excited to extend the Office experience to the Samsung Galaxy Fold, and help people transform their personal productivity.”

“We are proud to continue our Samsung partnership with the new Galaxy Fold,” said Sten Garmark,
VP of Consumer Products, Spotify. “The Fold will take mobile productivity to new heights and enable a more seamless Spotify listening experience for our users. Simply open the preloaded Spotify app to connect and listen across the Samsung ecosystem. Finding your favourite Spotify playlist favourites like Discover Weekly, or Podcasts such as Jemele Hill’s Unbothered, just got even easier!”

“We are excited to continue our partnership with Samsung and expand the Twitter experience to the Samsung Galaxy Fold. We are looking forward to seeing how people on Twitter engage with this foldable experience and its evolution over time,” said Brent Horowitz, Vice President, Global Product Partnerships at Twitter.

“Our mission at VSCO is to help everyone fall in love with their own creativity and to build tools and spaces to help achieve this. We’re excited to continue our collaboration with Samsung to build deeper, more expansive experiences for creators everywhere,” said Bryan Mason, Chief Business Officer at VSCO.

With features like seamless App Continuity and Multi-Active Window, you can browse, watch, connect and multitask like never before. With Galaxy Fold, you can switch seamlessly from the cover display to the main display and you can run multiple apps simultaneously, on the Galaxy Fold’s 7.3-inch main display, revolutionising the way you work and play on the go. These top applications and services and many more are now available in the Android ecosystem for the Galaxy Fold in the Google Play Store and Galaxy Store.

For more information about Galaxy Fold, please visit news.samsung.com/za/galaxy,  www.samsungmobilepress.com/za or  www.samsung.com/za/smartphones/galaxy-fold.

*Applications availability is region and country dependent.

JOHANNESBURG, South Africa – 16 October, 2019 – Samsung has unveiled the highly anticipated Galaxy Fold, a new foldable device creating a new mobile category. The Galaxy Fold has a 4.6-inch cover display and, when unfolded, the device reveals the world’s first 7.3-inch Infinity Flex Display, offering endless multitasking possibilities. Galaxy Fold offers a powerful new way to multitask, watch videos, play games, and more – bringing to life new experiences and possibilities years in the making.

“Samsung is writing the next chapter in mobile innovation history by changing what’s possible in a smartphone. Galaxy Fold introduces a completely new category that unlocks new capabilities never seen before with our Infinity Flex Display.” said Justin Hume, Director: Integrated Mobility at Samsung South Africa. “We created Galaxy Fold for those that want to experience what a premium foldable device can do, beyond the limitations of a traditional smartphone.”

A Smartphone. A Tablet. Folded into One.

Galaxy Fold is in a category of its own. It delivers a new kind of mobile experience allowing users to do things they couldn’t do with an ordinary smartphone. Users now have the best of both worlds; a compact device that unfolds to reveal Samsung’s largest-ever smartphone display. Galaxy Fold brings together material, engineering and display innovations, developed over eight years following the debut of Samsung’s first flexible display prototype in 2011.

• • New Display Materials: The internal screen does not merely bend. It folds. Folding is a more intuitive motion, and a more difficult innovation to deliver. Samsung invented a new polymer layer and created a display around 50 percent thinner than the typical smartphone display. The new material makes Galaxy Fold flexible and tough, built to last.
  • New Hinging Mechanism: Galaxy Fold opens smoothly and naturally, like a book, and closes flat and compact with a satisfying click. To achieve this, Samsung engineered a sophisticated hinge with multiple interlocking gears. This system is housed in a hidden enclosure for a seamless and elegant look.

• • New Design Elements: From the screen to the housing, to every element you can see and touch – Samsung left no stone unturned. The fingerprint scanner is found on the side where the thumb naturally rests, so the device unlocks easily. Two batteries and the components are evenly distributed so Galaxy Fold feels balanced in your hands. Colours with unique finishing—Space Silver and Cosmos Black—and the engraved hinge with Samsung logo complete its elegant fit and finish.

A Whole New Experience

Galaxy Fold was designed with smartphone users in mind – driven by bigger and better form factors that boost their experiences. Galaxy Fold changes to the screen you need, the moment you need it. Slip it out of your pocket for one-handed calls, texts, and more and open for endless multitasking and higher quality viewing on our largest mobile display for presentations, digital magazines, movies, and AR content.

The unique UX built just for Galaxy Fold, provides new ways to get the most out of your smartphone:

• Multi-Active Window: The possibilities are virtually endless with Galaxy Fold – designed for the ultimate multitasker. You can open up to three active apps simultaneously on the main display so you can surf, text, work, watch and share without losing a beat.
• App Continuity: Make intuitive, seamless transitions between the cover and the main displays. As Galaxy Fold opens and closes, apps will automatically show up where you leave off. When you’re ready to take a photo, make in-depth edits, or have a closer look at the feed, open the display for a big screen and fuller canvas.

Samsung worked with Google and the Android developer community to ensure that apps and services were available for the Galaxy Fold’s unique experience.

Premium Performance Built to Fold

Galaxy Fold is built for the heaviest and intense use whether it’s working, playing or sharing —all of which requires advanced performance. Packed with powerful hardware, the Galaxy Fold is more than up to the task.

• Do More: To ensure everything runs smoothly, even when running three apps simultaneously, Samsung equipped Galaxy Fold with a high-powered, next-generation AP chipset and 12GB of RAM with PC-like performance. The sophisticated dual battery system was specifically engineered to keep up with you. Galaxy Fold is also capable of charging itself and a second device simultaneously via Wireless PowerShare, while connected to a regular charger so you can leave your second charger at home.
• Ultimate Multimedia Experience: The Galaxy Fold is designed for entertainment. Thanks to immersive visuals on the Dynamic AMOLED display and crisp, clear sound by AKG with the stereo speakers, your favourite movies and games come to life in rich sound and colour.
• Our Most Versatile Camera Yet: No matter which way you hold—or fold—the device, a camera will be ready to capture the scene, so you never miss the moment. With six lenses—three in the back, two on the inside and one on the cover—the Galaxy Fold camera system has flexibility built in. Galaxy Fold introduces a new level of multitasking, allowing you to use other apps during a video call.

Do it All with Galaxy Fold

Galaxy Fold is more than a mobile device. It’s a portal to an entire galaxy of connected devices and services that Samsung has developed over the years to make it easier for consumers do the things that they couldn’t do before. Pair with Samsung DeX^[1] for even more productivity power with a PC-like experience. Bixby is supported with new personal intelligence functionalities like Bixby Routines to help anticipate your needs, and Samsung Knox will keep your data and information safe. From using your phone to make purchases with Samsung Pay, to using Samsung Health to manage your health and wellness, the Galaxy ecosystem is there to as you pursue the things you’re passionate about.

For more information about Galaxy Fold, visit www.samsung.com/za/ or www.samsung.com/za/smartphones/galaxy-fold/

[1] Samsung DeX Accessories sold separately.

JOHANNESBURG, South Africa – October 11, 2019 – The highly anticipated Galaxy Fold, a new foldable device creating a new mobile category, is clearly a hit with South Africans. The first batch released has already sold out with pre-order sales. Samsung South Africa is currently working on increasing stock levels to keep up with demand. Even after a delayed-release, there is clearly an appetite for this pioneering device. The Galaxy Fold officially goes on sale in South Africa on 18 October 2019.

Galaxy Fold features the world’s first 7.3-inch Infinity Flex Display, which folds into a compact device with a cover display. Galaxy Fold offers a powerful new way to multitask, watch videos, play games, and more – bringing to life new experiences and possibilities years in the making.

“Samsung is proud to introduce a premium foldable device, that goes beyond the limitations of a traditional smartphone,” said Cambridge Mokanyane, Chief Marketing Officer at Samsung South Africa. “The pre-order sales are indicative of the public’s affinity for technology that transcends the norm.”

A Smartphone. A Tablet. Folded into One.

Galaxy Fold is in a category of its own. It delivers a new kind of mobile experience allowing users to do things they couldn’t do with an ordinary smartphone. Users now have the best of both worlds; a compact device that unfolds to reveal Samsung’s largest-ever smartphone display. Galaxy Fold brings together material, engineering and display innovations, developed over eight years following the debut of Samsung’s first flexible display prototype in 2011.

For more information about Galaxy Fold, please visit https://www.samsung.com/za/

Galaxy Fold Product Specifications

*All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice.

In addition, Samsung picked up the top award in the following categories:

• Winner of the Television category;
• Winner of the Mobile Phone devices category; and
• Winner of the Tablet devices category.

The TGI Survey, where the Icon Brands results are sourced from, is the largest of its kind in South African with 19 sectors, hundreds of product categories and thousands of brands included in the measurement. An enumerated area sampling design was employed and the universe includes all communities with more than 8,000 inhabitants and people 15+ years old. 23,326 consumers were surveyed representing 26 922 000 adult South African consumers. Brand loyalty is an integral part of the survey. However, the awards also celebrate thought-leader brands that positively impact the lives of South Africans, especially within the 15 – 34 age group.

“We are humbled and honoured by these awards and are thankful to the youth who have reaffirmed Samsung’s people-centred approach to innovation. They inspire us to create human-driven technologies that make life easier and infinitely better,” says Cambridge Mokanyane, Chief Marketing Officer at Samsung South Africa.

Samsung has a proud history of excellence when it comes to these awards, having already received accolades across many categories over the years.

JOHANNESBURG, South Africa – 02 July, 2019 – Samsung announces the launch of the new Galaxy A80 available for purchase online and in-stores in select markets[1] starting from July. Built for the Era of Live, Galaxy A80 offers meaningful innovations on a safe and secure platform: Samsung’s first rotating triple camera and the immersive New Infinity Display.

“Galaxy A80 is created for the Era of Live – a world where digital natives are capturing, sharing and connecting in the moment,” said Justin Hume, Director: Integrated Mobility at Samsung South Africa. “The latest innovations in the camera, design and performance of Galaxy A80 bring a new mobile experience that fits the needs of today’s generation: always on and always ready.”

Share Your Experiences Live

In a first for Galaxy devices, Galaxy A80 is equipped with Samsung’s revolutionary rotating triple camera which provides the same high-quality lens, front and rear, so you never have to compromise the vividness of your videos and images. The rotating triple camera also lets you record footages continuously, no matter if shot on front or back camera, so your memories can be seen in one video.

Whether you’re hiking up the mountain during the day or enjoying street food at a night market, Galaxy A80 allows you to take clear and bright photos regardless of day or night with its 48MP main camera. Now, with the Ultra-Wide Lens with a 123-degree viewing angle[2], you can be reassured knowing that you can easily photograph or capture and share a live video of everything you see.

Galaxy A80’s 3D Depth Camera allows you to capture your subjects with more depth, letting you create movie-like clips of your favourite moments with features such as Live Focus Video mode. Additionally, Super Steady Video mode reduces bumps or shakes for pro-level action videos.

Immerse in a Cinematic Multimedia Experience

Galaxy A80 features Samsung’s first New Infinity Display, an expansive, edge-to-edge, 6.7-inch FHD+ Super AMOLED screen[3]. With a 20:9 display ratio, the New Infinity Display allows you to fully engage in your favourite multimedia content. Take your audio-visual experience one step further with Dolby Atmos when using earphones or Bluetooth speakers.

Stay Connected Conveniently and Securely

As part of the Galaxy experience, Galaxy A80 also features Samsung Knox, Samsung’s defence-grade security platform designed to protect from chipset to software. In addition, Samsung Pass will allow you to securely and conveniently access apps and websites through fingerprint sensor.

With Galaxy A80’s Intelligent Performance Enhancer, you can expect your Galaxy A80 to work harder, faster and longer whenever you need it. Its AI-powered performance optimisation software maximises the device’s CPU, RAM and battery capacity, tailoring your Galaxy A80’s efficiency to your everyday needs.

Stand Out with Distinctive Designs

Galaxy A80 comes in three colours: Angel Gold, Ghost White and Phantom Black. The Angel Gold and Ghost White options come with hints of pink and blue respectively, letting you express your personal style.

For more information about the Galaxy A80, visit www.news.samsung.com/galaxy, www.samsungmobilepress.com or www.samsung.com/galaxy

Samsung Galaxy A80 Product Specifications*

[1] Availability varies by market.
[2] Viewing angle adjusted down for selfie mode on Ultra Wide Camera.
[3] Screen measured diagonally as a full rectangle without accounting for the rounded corners.

*Availability, colours and price may vary by market. All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice.
**Screen measured diagonally as a full rectangle without accounting for the rounded corners
***Viewing angle adjusted down for selfie mode on Ultra Wide Camera.
****Typical value tested under third-party lab condition. Rated (minimum) capacity is less. For more information, please visit https://www.samsung.com/za/.

JOHANNESBURG, South Africa – 14 June, 2019 – The Sunday Times Generation Next Survey 2019, conducted by HDI Youth Marketers has been announced. Samsung has been announced as the ‘coolest cell phone brand’ in the nation. Since 2004, the study has kept track of how youth interact with and respond to brands. It’s now the leading annual youth brand preference and consumer behaviour survey, polling over 5,500 youths aged eight to 23. Samsung is now, for the fifth year in a row, the recipient of the Coolest Cell Phone award and was voted second Coolest Brand across all categories.

“It’s always an honour to be considered for awards of this kind. Samsung’s focus is on creating brands and services that empower people to do more. These awards validate our continued and dedicated focus on the nation’s youth – a generation that are connecting, creating and taking bold steps into a future, now shaped by endless possibilities, “says Cambridge Mokanyane, Chief Marketing Officer at Samsung South Africa.

The survey covers brands from clothing and beauty products to tech, television shows and local celebrities. This means Samsung competed against many incredible companies with diverse offerings that interest the youth. To be a stand out as one of the coolest brand’s overall is a testament to the brand’s continued focus on designing products that are relevant to the youth market. This is especially poignant in a year that Samsung celebrated 10 years of Galaxy with the popular A Series release being amongst the products that is specifically targeted at the new generation of connectors and creators.

“We are delighted to know that as Samsung, we resonate with the youth of South Africa – in a year when we also celebrate 25 years of Samsung in South Africa, we’re proud to see our vision come to life – a generation empowered to achieve what was once just a dream, “concludes Mokanyane.

JOHANNESBURG, South Africa – 05 April, 2019

• Selfies have met consumers’ needs and surpassed it
• Security has been taken to an unprecedented level
• Longer battery life empowers people to do more, for much longer

There is no doubt that the latest release in the Galaxy series has built on its incredible legacy in ways that have captured the imagination of the world. Consumer Reports* calls it “The Best Smartphone ever” and it was graded “Best Rated Selfie Camera” by DxOMark.

The Galaxy S10 includes a new line of premium smartphones: The Galaxy S10+, S10 and S10e. Each device is packed with powerful features that have made headlines across the globe including a screen made for cinema, ultrasonic fingerprint security, wireless power-share, a long lasting battery and ground-breaking camera features, including an ultra-wide lens. These are just some of the reasons it has garnered the level of praise it has since launch. The device has also proven the value of listening to what people want and delivering exactly that. The S10 therefore works seamlessly with the apps that South Africans use daily, including Google Play, Gmail, Instagram and Whatsapp. This connection to the Android ecosystem and Samsung’s native technology empowers people to do more of what they love.

Consumer Reports notes the exceptional way it performs the basics including “the longest battery life in our ratings, excellent cameras, and the durability to withstand the physical abuses of daily life.”*

DxOMark, the leading source of independent image quality measurements and ratings for smartphones, cameras and lenses, rated the Galaxy S10 as the best selfie camera” **.

DisplayMate, the Industry Standard of Excellence for Image and Picture Quality said, “The Galaxy S10 has the most accurate colour display that have ever measured. It is visually indistinguishable from perfect, and almost certainly considerably better than your existing Smartphone, living room HDTV, tablet, laptop and computer monitor”. ***

“With three unique devices, the range has been engineered to meet the distinct needs of today’s smartphone market. Each device delivers a next-generation experience in the categories South Africans care about most, including ground-breaking innovations in display, security, camera and performance, “says Justin Hume, Director: Integrated Mobility at Samsung South Africa.

^{* Smartphone rating study released by Consumer Reports (USA).}

^{** Front runner in DxOMark selfie ratings March 2019.}

^{*** DisplayMate Galaxy S10 shootout article published March 2019.}

JOHANNESBURG, South Africa – 21 November, 2018 – This summer, like many before, South African families from all over the country, will come together to experience the festive season in their own unique ways. And Samsung has set its sights on adding many more incredible reasons to celebrate the occasion. This summer, Samsung will be rewarding those who buy or upgrade to Samsung with the chance to win a premium Samsung TV’s. In fact, there will be weekly winners, for six weeks, Winning a share of R5 million rand in prizes!

“Whether you choose to buy or upgrade to a Samsung smartphone for yourself, or to delight a loved one, there could be extra reasons to smile. In fact, hundred high-definition, visually astounding reasons. We’re looking forward to bringing joy and uniting South African families at this very special time of year,” says Cambridge Mokanyane, Chief Marketing Officer at Samsung South Africa.

How it works

It’s simple. Buy a Galaxy smartphone and stand a chance to win your share of 5 million prizes of Samsung Premium TV’s.

The smartphone you buy will decide the TV you win. It works as follows:

• Note9, S9/S9+ – You can win a 75” or 65” QLED TV
• A7 – You can win a -55” UHD TV
• J6+/J4+ – You can win 43” UHD
• Promotion Period: 6 weeks until 6 January 2019.
• Additionally, those who purchase a Note9, S9/S9+ will automatically receive a R500 Accessory voucher PLUS 6 months Samsung Care+ screen protection.

Entry is simple. For more info, go to https://www.samsung.com/za/offer/galaxy-summer/

Capture every precious, pixel-perfect moment with family and friends this summer by upgrading to SA’s most loved smartphone. Whether it’s for the phones themselves or the chance to win one of 100 TV’s, you can make this a summer to remember.

Samsung picked up the top award in the following categories;

• Winner of the Desktop PCs/Laptops/Notebooks Category;
• Winner of the Mobile Phone Devices Category;
• Winner of the Digital Cameras Category; and
• Winner of the Tablet Devices Category.

Created by the Target Group Index (TGI) in partnership with City Press and Rapport newspapers, Ask Afrika is the largest survey of its kind in South Africa. This year, it incorporated 30 000 South African interviews to represent almost 25 million adult consumers.

South Africans were asked to vote for the brands that they feel best unites them and forms part of the nation’s collective consciousness. The TGI Survey, where the Icon Brands results are sourced from, is the largest of its kind in in the country with 19 sectors, hundreds of product categories and thousands of brands included in the measurement. Brand loyalty is an integral part of the survey. However, the awards also celebrate thought-leader brands that positively impact the lives of South Africans, especially within the 15 – 34 age group.

“We are humbled and honoured by these awards. Thank you to the South African youth market, which has reaffirmed Samsung’s people-centred approach to innovation. They are the inspiration behind everything we do. We are firmly committed to the power of new technologies to serve our customers wants and needs. Contributing to social prosperity and the enrichment of the lives using new technologies is a reward in itself,” says Justin Hume, Chief Marketing Officer at Samsung Electronics South Africa.

Samsung has a proud history of excellence when it comes to these awards, having already received accolades across many categories for its products, including smartphones, phablets and home appliances.

“Samsung will continue to capture the imagination of its consumers with human-driven innovation that makes life easier and infinitely better,” concludes Hume.