No two homes tell the same story.

One family rises at dawn for school runs. Another works night shifts. Some households cook sumptuous weekend feasts. Others rely on quick weekday meals between activities. Yet for years, appliances were built with a one-size-fits-all mind-set.

Samsung is changing that narrative by building appliances that can learn your family’s habits.

Through its Bespoke AI ecosystem, Samsung is pioneering personalisation at scale, where technology adapts continuously to the rhythms, preferences and energy patterns of each household. This is the evolution of the AI Home Companion.

Built-in Intelligence

Personalisation is not an add-on feature. It is embedded within the appliance itself.

AI Wash^[1] refines performance over time, learning how frequently laundry is done, what fabrics dominate and how much detergent is needed. It improves efficiency without requiring reprogramming. AI EcoBubble^[2] uses intelligent fabric sensing and bubble technology to deliver up to 70% energy savings^[3] while removing 24% more soil^[4] , even in cold water. They use Artificial Intelligence (AI) to analyse fabric types and load weight, optimising detergent, water and bubble usage for high quality care and efficiency.

In climate control, AI Fast and Comfort Cooling^[5] ensures rapid temperature adjustments without an unexpected draft. The system learns occupancy patterns, adjusting cooling performance to deliver comfort only when and where it is needed.

This is personalisation that evolves. The more you live, the more your appliances understand.

An Ecosystem with a Bird’s Eye View

True personalisation happens when devices communicate. Through SmartThings^[6] , Samsung connects refrigerators, washing machines, ovens, air conditioners, TVs and mobile devices into a unified ecosystem with contextual awareness.

SmartThings^[6] Energy provides visibility into household consumption patterns, helping families make informed decisions and encouraging more sustainable living. Over time, the system learns preferences and automatically optimises operations to reduce unnecessary consumption without sacrificing comfort.^[7]

Secure, Reliable and Built for the Long Term

As homes become more intelligent, security becomes foundational. Samsung Knox^[8] safeguards connected appliances at both hardware and software levels, protecting data, access controls, and personal information. Personalisation should never mean a compromise on privacy.

Reliability also defines the AI Home Companion. Samsung appliances undergo rigorous durability testing and receive long-term software updates to remain secure and capable. With extended warranties, families invest in intelligence that lasts.

Why Personalisation Matters

Personalisation is not about novelty but about relevance. In a country as diverse as South Africa, homes vary widely in size, energy access and needs, climate conditions and lifestyle patterns. An adaptive AI ecosystem takes these differences into account and balances across apartments, suburban homes and all other household types in between.

When appliances respond to real-life behaviour, families spend less time configuring technology and more time benefiting from it. The technology fades into the background, allowing life to take centre stage.

The Future of the AI Living Companion

Samsung’s vision extends beyond smart appliances. It is about shaping a home that grows with you. Work patterns shift. Energy demands fluctuate. Through continuous learning and software updates, the Samsung AI ecosystem evolves with these transitions. More than connected, the home becomes attentive.

In this future, your refrigerator anticipates your weekly habits. Your washing machine aligns with your schedule. Your air conditioning understands seasonal nuances. Your energy consumption adapts automatically. And it’s all coordinated through one secure ecosystem. With this kind of personalisation happening at scale, it is not technology that demands attention, but technology that pays attention.

Samsung is not simply building appliances. It is building AI Living Companions designed to enrich life, strengthen families, and transform houses into responsive, intelligent homes that truly understand^[9] the people inside them.

Samsung is your companion in this new era, making the “home of the future” the reality of your today. For more details, visit https://www.samsung.com/za/home-appliances/why-samsung-appliances/

^[1] Based on an AI-created algorithm. Actual results may vary depending on individual use.

^[2] AI Ecobubble is only activated when specific courses are selected, including Cotton, Synthetics and AI Wash with loads less than 2kg.

^[3] Compared to washing in warm water. Tested in accordance with IEC 60456-2010 / 4kg Wash Load / Super Eco Wash cold (WF80F5E5U4W) vs. Cotton 40°C without Ecobubble (WF0702WKU). Individual results may vary.

^[4] Based on the Performance Lab Test report by Springboard Engineering on EMPA strips, comparing a normal detergent solution and bubble technology without mechanical action. Individual results may vary.

^[5] To use AI Fast & Comfort Cooling a Wi-Fi connection and Samsung account SmartThings are required. SmartThings server stores user data, preferences and usage patterns to suggest the most useful options

^[6] To use SmartThings, download the App from the Galaxy Store, Google Play Store, or Apple App Store. The supported OS specification, required storage space, and other usage environment for the SmartThings app can be found on the app download page in each app store. SmartThings has compatibility constraints, and the compatible environment may be updated periodically.  Supported OS specifications and app screen configuration may change with app updates.

^[7] Results may vary depending on the actual usage conditions and patterns.

^[8] Applied to all appliances that have an Internet connection.

^[9] AI-based features are available on certain appliances, and based on our deep learning model, which is trained using a predefined set of data and may yield incomplete or incorrect information. New data sets maybe introduced to our learning model from time to time to enhance its accuracy.

From 01 April to 31 May 2026, Samsung is running – TV Lifestyle campaign** that gives customers great savings across The Frame and OLED TVs, giving them a chance to tailor their technology to match their personal style, interior design and lifestyle needs.

This promotion displays a connection between art and technology through design that integrates Samsung’s high-end display innovations with curated artistic content – thereby transforming its customers’ functional electronics into lifestyle centerpieces. With this promotion, Samsung is showcasing that its high-tech and innovative TV products are accessible to a broader audience, while also making art a personalised part of the home.

Through its partnership with Art Basel, Samsung is able to bring high-quality artwork into customers’ homes – turning the TV screen into a more personal, everyday way to discover and live with art. In particular, The Frame TV transforms living spaces by adding artistic displays, functioning as a television when you’re watching sports or your favourite movie and a lifelike work of art in other times. It is designed to blend seamlessly into your home décor, showcasing curated masterpieces or even your personal photography.

The Frame’s features include the Art Mode^[1], which ensures that when the TV is switched off, it automatically transitions to display digital art from a vast library or your own uploaded photos via the Samsung SmartThings^[2]  app. And, with Matte Display – models from 2022 onwards – now feature a specialised anti-glare^[3] matte finish that drastically reduces reflections ensuring that the digital screen looks like an authentic canvas.

Samsung has also recently released the “Art Basel Hong Kong” collection on the Samsung Art Store^[4] – a digital art subscription platform that is home to 5,000+ artworks and 800+ artists from world-renowned institutions like The Met, Musée du Louvre and The Van Gogh Museum as well as through its 80+ partnerships.

This longstanding collaboration with Art Basel, one of the largest art fairs globally – expands local customers’ access to world-class art in everyday spaces. This also allows these strategic partners the ability to provide more people with the opportunity to live with outstanding works of art every day. And that’s not all, Samsung customers are now able to enjoy the Art Store Streams – a complimentary service that provides a rotating set of 30 curated artworks every month, without a full subscription.

The Samsung Art Store is available across a wide range of Samsung’s Art TV^[5] line-up, including The Frame Pro, The Frame, Micro RGB, Neo QLED, QLED and OLED – allowing viewers to experience highlights from the fair wherever they are. The line-up of products in this year’s “Art meets technology” campaign** include:

To take advantage of this price promotion**, click this link https://www.samsung.com/za/offer/lifestyle-tv-campaign/ or visit any of our particpating retail stores.

^[1] The TV can switch between TV Mode and Art Mode. In Art Mode, the brightness and colour tone of the display adjusts to the ambient lighting of the room. The motion sensor detects any movement and will automatically turn The Frame on or off.

^[2] To use SmartThings features, the SmartThings app must be installed and connected to a wireless network. Feature availability supported environments and specifications may vary by product. The SmartThings app can be downloaded from the Galaxy Store, Play Store or App Store (Android OS 9.0 or later with at least 3GB RAM or iOS 15.0 or later).

^[3] Verified as Glare-Free by UL based on the verification methods used by UL. For more information on the verification methods used, please visit https://verify.ul.com/verifications/732.

^[4] Samsung Art Store is an art subscription service available on Samsung Art TVs, including The Frame, NEO QLEDs and QLEDs. Currently available in 117 countries around the world, Samsung Art Store offers over 70 partners and 3,500 artworks in 4K quality. Through Samsung Art Store, subscribers can enjoy artwork from world-class galleries and masters at home and use it to create new interior designs every day.

^[5] Samsung Art TVs include MICRO LED, The Frame, The Frame Pro, Neo QLED 8K, Neo QLED, and QLED models starting from Q7F and above.

* Price promotion limited to only participating retailers. Prices may vary per participating retailer.

** Terms and Conditions apply.

Samsung’s Blue Tag Sale is back and in 2026, it’s smarter and more connected. Running from 19 January to 23 February 2026, this year’s promotion puts SmartThings^[1] at the centre, giving customers the chance to unlock exclusive offers on devices that seamlessly integrate into a smarter home ecosystem. Whether you’re levelling up your entertainment, refreshing your appliances, or upgrading your workspace, the Blue Tag Sale is your gateway to intelligent, intuitive living.

Smarter Entertainment: TV Gesture Controls and Smart Watch Integration

Samsung’s latest TVs bring a new era of effortless control. With gesture recognition and smartwatch connectivity^[2], users can adjust volume, manage playback, receive notifications and even sync fitness data for wellness content, all without touching a remote. It’s entertainment elevated through convenience, accessibility, and SmartThings^[1] synergy.

Some of the conveniences include;

• Gesture Recognition: Control your Smart TV^[3] effortlessly with simple hand gestures. Adjust volume, manage playback, and navigate menus without needing a remote.
• Smartwatch^[2] Integration: Connect your smartwatch to your TV for seamless control. Receive notifications, adjust settings, and even sync fitness data for personalised wellness content.
• Enhanced Accessibility features make entertainment more accessible, catering to users who prefer hands-free operation or have mobility challenges.
• SmartThings^[1] Synergy: Enjoy seamless integration with SmartThings, allowing your TV to communicate with other smart devices for a unified and efficient home ecosystem.

Smart Homes: Connected Appliances

Explore Bundle and Save^[3] offers on refrigerators and laundry and get more, including a discount valued at up to R10,000^[3] . Bundling participating Bespoke refrigerator and laundry appliances offers several benefits, making it a smart choice for homeowners:

• Cost Savings: Bundling often comes with discounts or promotional offers, allowing you to save money compared to purchasing each appliance separately.
• Coordinated Aesthetics: Buying appliances together ensures they match in design and style, creating a cohesive and visually appealing kitchen and laundry room.

Seamless Integration: Bundled appliances are designed to work well together, enhancing functionality and efficiency. For example, a smart refrigerator can coordinate with a smart washer for optimised energy use.

• Convenience: Purchasing two appliances at once simplifies the buying process, saving time and effort in research and decision-making.

Laundry Tips and Tricks

Choosing the right washing machine or dryer becomes easier with features like AI Wash^[4] , QuickDrive^[5] , improved energy efficiency^[6] , and powerful performance. AI control (on selected models) uses deep learning to remember your favourite cycles and other settings, such as preferred temperature, extra rinses, and adjusted spin speeds, thereby adapting to your lifestyle.

Life Gets Better, the More You Connect

SmartThings^[1] brings every device under one intelligent ecosystem – simplifying routines and enhancing everyday life through:

• Care: Real-time monitoring, notifications, and remote control.
• Savings: AI Energy Mode^[7] for optimised consumption.
• Ease: One app for every device.
• Security: Knox Security^[8] safeguards the entire smart home environment.

Smarter Workspaces: The Smart Monitor M7

The versatile Smart Monitor M7 offers 4K clarity^[9] , Smart Hub^[10] streaming, USB-C connectivity, and an all-in-one design, making it ideal for hybrid workers, students, and compact living spaces. It’s a monitor, a smart TV, and a minimalist productivity hub, all in one. Samsung Smart Monitors offer a versatile and innovative solution for modern entertainment and productivity needs. Here are the key reasons to consider them:

• All-in-One Solution: Smart Monitors combine the functionality of a traditional monitor with smart TV features, eliminating the need for a separate TV or streaming device.

Seamless Connectivity: With built-in Wi-Fi and support for popular streaming platforms.

• SmartThings Integration: Connect your Smart Monitor with other smart devices in your home for a unified and efficient ecosystem. Control your monitor and other devices through a single interface.
• Productivity Features: Ideal for work-from-home setups, Smart Monitors offer features like screen splitting, wireless connectivity with laptops, and compatibility with productivity apps.
• Flexible Usage: Whether for gaming, work, or entertainment, Smart Monitors adapt to various needs, making them a versatile choice for any setting.

By choosing a Samsung Smart Monitor, you invest in a future-ready device that enhances both your entertainment and productivity experiences.

Connected Cooling and Quality

Clean, healthy air is essential. Samsung’s air-conditioning and air-quality solutions feature Artificial Intelligence (AI)-powered optimisation, advanced filtration and full SmartThings¹ monitoring. To maximise your experience, you should choose the right unit based on your room size, clean filters regularly, and use SmartThings^[1] alerts to maintain ideal air conditions at home or at work.

Learn more about Samsung SmartThings^[1] on https://www.samsung.com/za/smartthings/

Here’s what’s on offer:

• 85 inch U8000F 4K Crystal UHD Smart TV 2025. Now R17,999*, save R1,999.
• 2024 LS60D Music Frame Dolby Wireless Smart Speaker. Now R3 999*, save R2,000.
• 60cm Dual Cook Steam Series 5 Multifunction Black Oven NV7B5775XAK. Now R20,999*, save R2,000.
• Gas on Glass Hob Cooktop with Powerful Heat NA64D3030AK/FA. Now R5,999*, save R500.
• 60cm Inox and Black Glass T-Shaped Hood. NK24C5070US/FA Now R6,499*, save R500.
• 34 Inch ViewFinity Monitor S65UC LS34C652UAUXEN. Now R12,899*, save R2,600.
• 32 Inch S80UD 4K UHD USB-C Hub Monitor LS32D800UAUXEN. Now R11,299*, save R2,700.
• Wind-Free AR6500T 12000 Btu Wall-mount AC with Wind-Free AR12BSHCMWK/FA. Now R10,999*, save R3,300.
• AR40 12000 Btu Wall-mount Digital Inverter AC AR40F12C0AG/FA. Now R8,999*, save R2,200.

Through the Blue Tag Sale, Samsung continues its pursuit of excellence, delivering innovation that is meaningful, impactful and built to simplify and enrich everyday life. This is the future of connected living and it’s available today. For more, visit https://www.samsung.com/za/offer/blue-tag-sale/.

^[1] The SmartThings App is available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

^[2] Only supported on Galaxy Watch4 and later models, and Wear OS 5 and higher versions.

^[3] 2025 models U8000F or above. Upcoming support: 2023 and 2024 U7000 or above models after a 2025 OS update

^[4] Terms and Conditions apply. Visit https://www.samsung.com/za/offer/blue-tag-sale/home-appliances-deals/

^[4] Fabric sensing uses an AI algorithm to sense 3 fabric types (Normal, Delicates, Towels) for loads up to 3kg. Mixed fabrics may reduce detection accuracy. Actual results may vary depending on individual use. To prevent wear, wash like fabrics together.

^[5] Tested in accordance with IEC 60456-2010 / Cotton (40℃, Half load) with Quick drive. vs. Individual results may vary.

^[6] Tested by Samsung on a WA80F/25 model with a 5kg load using a AI Wash course and water level 6. Results provided to and interpreted by Intertek.

^[7] Only available for smart appliances that are compatible with SmartThings. The SmartThings App is available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

^[8] Applied to all appliances that have an Internet connection.

^[9] 4K availability in over-the-top content may vary depending on content service subscription type and internet connection.

^[10] Agreement to Smart Hub Terms and Conditions and Privacy Policy is required before use. 2025 models U8000F or above. Upcoming support: 2023 and 2024 U7000 or above models after a 2025 OS update

*Recommended Resale Price only. Prices may vary per retailer.

Bring together the magic of love and the thrill of incredible savings this Valentine’s Day with the Samsung Blue Tag Sale^[1]. Running from 19 January to 23 February 2026, this limited-time promotion offers the perfect opportunity to spoil loved ones, or treat yourself, with award-winning Samsung innovations and unforgettable tech experiences.

Whether you’re celebrating romance, friendship or self-love, Samsung has the perfect pairings to elevate your special moments.

Celebrate Love With Samsung’s Best in Entertainment

Transform your movie nights into a cinematic experience with Samsung’s premium range of TVs and soundbars. Featuring breath-taking Neo QLED with Mini-LED technology, Samsung TVs deliver exceptional 4K and 8K picture quality, brilliant HDR performance, deep contrast, and immersive visuals. Your living room becomes a front-row seat for films, series, and shared entertainment.

Enhance the experience by pairing your TV with a Samsung Q-Symphony soundbar. Enjoy rich dynamic audio to every soundtrack, whisper and explosion, creating harmony and a truly immersive home cinema atmosphere.

Home Appliances: Smart Tips for Choosing Your Perfect Match

Refrigerators – Understanding AI Inverter^[2] Technology

Samsung’s AI Inverter technology brings energy efficiency and intelligence into the heart of your home. It improves energy savings^[3] , ensures stable cooling^[4] and adapts temperatures automatically.

Buying tips for an ideal fridge:

• Choose capacity based on your household size
• Consider the layout of your kitchen with various options like French door, side-by-side, or top freezer
• Check energy efficiency ratings
• Look for smart functionality

Pair it with SmartThings^[5] for remote monitoring, temperature control and security with Knox.

Cooking and Family Hub – Love Made Simple in the Kitchen

Samsung’s new smart cooking appliances and Family Hub refrigerators make preparing meals convenient and creative. These innovations are great for couples, families, or anyone seeking a seamless kitchen experience.

Smart buying tips include:

• Select appliances that suit your cooking habits
• Choose appliances that fit your household size
• Consider smart-home integration for connected cooking
• Look for features like guided recipes, timers, and meal-planning tools

Monitors: His & Hers Odyssey Gaming Setups

Samsung Odyssey gaming monitors offer high refresh rates^[6] , ultra-fast response times^[7] , vibrant colours and immersive curved displays, ideal for both casual and competitive play.

Gaming monitors can be a unique and thoughtful Valentine’s gift for someone who has a passion for gaming. Here’s why:

• Enhanced Gaming Experience: High-quality gaming monitors offer superior graphics, faster response times, and smoother gameplay, making the gaming experience more immersive and enjoyable^[8] .
• Modern and Stylish Designs: Samsung gaming monitors come in sleek, modern designs that can complement any room decor, adding a touch of style to the gaming setup.
• A quality purchase: Investing in good-quality gaming monitors ensures long-term enjoyment and performance, keeping up with the latest gaming trends and technologies.

Air Conditioning: Cool Comfort for Every Heartbeat

Samsung’s AI Inverter Air Conditioners keep homes cool, comfortable and energy-efficient^[3] during the hottest months. Among other key benefits, you get an energy-efficient^[9] product, quiet^[10] , peaceful operation and smart temperature adjustments.

With cutting-edge design, meaningful innovation and unmatched connectivity, Samsung continues to elevate everyday living, making it smarter and more beautiful.

Celebrate love and unlock this Valentine’s season with the Samsung Blue Tag Sale, including the below deals;

• 85 inch QA85QN70F 4K Neo QLED Mini LED Vision AI TV. Now R32,999*, save R2,000.
• Q-series Soundbar HW-Q930F 9.1.4 ch Subwoofer & Rear Speaker. Now R12,999*, save R4,000.
• Bespoke AI 18/11 KG Washer Dryer Combo, with Heat pump technology. Now R44,999*, save R5,000.
• 49″ Odyssey OLED G9 240Hz Gaming Monitor. Now R28,799*, save R6,200.
• 25″ Odyssey G40B 240Hz Gaming Monitor. Now R4,499*, save R1,000.
• AR6500T AC with WindFree 9000 BTU/h. Now R10,299*, save R2,900.
• AR6500T AC with WindFree 12000 BTU/h. Now R10,999*, save R3,300.

Find out more on https://www.samsung.com/za/offer/blue-tag-sale/

^[1] Terms and Conditions apply.

^[2] To utilise the AI function of the AI inverter compressor, the AI Energy mode needs to be activated on the SmartThings App, which also requires a Wi-Fi connection and a Samsung account.

^[3] Based on internal testing. Results may vary depending on the usage conditions and patterns.

^[4] Based on internal testing.

^[5] SmartThings is available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required

^[6] Refresh rate and response time may vary based on the performance of the input source.

^[7] The odyssey G5 has a response time of 1ms MPRT and a refresh rate of 200HZ.

^[8] Results may vary depending on the usage conditions and patterns.

^[9] Tested on the AR07T9170HA3 model, based on the power consumption of Fast Cooling mode vs. WindFree Cooling mode.

^[10] Tested on the AR12TXCAAWKNEU model. WindFree mode generates only 23dB of noise, compared to 26dB with the conventional Samsung model.

*Recommended Resale Price. Prices may vary per participating retailer.

**Terms and Conditions apply.

Samsung is thrilled to announce the return of the highly anticipated Blue Tag Sale** Offers, bringing customers a new season of great value and exclusive rewards. Running from 19 January to 23 February 2026, this limited-time promotion celebrates consumer loyalty with savings across Samsung’s most innovative products, from TVs and home appliances to next-generation monitors and smart air conditioning solutions.

Built on Samsung’s relentless commitment to innovation, this year’s offers allow customers to upgrade their homes with Samsung’s technology engineered for performance, convenience and simple everyday experiences.

TV and Sound Devices for Sports Lovers

With 2026 being a year for sports, Samsung offers the immersive viewing and listening experience across a range of TVs and sound devices. Whether watching soccer, rugby, cricket or global tournaments, every pass, sprint and goal is displayed with clarity. Paired with a Samsung soundbar, viewers can enjoy rich, “stadium-like” audio that amplifies commentary, crowd energy and game-day atmosphere.

Top picks this season include:

• Samsung 8K Neo QLED Mini LED TV
  Ideal for creating a “home stadium” experience with vibrant colours, brightness, detail and life-like colours.
• Samsung 4K Neo QLED Mini LED Vision AI TV
  Offers sharp picture clarity, smooth motion and excellent brightness for action-packed matches.
• Samsung 4K Crystal UHD Smart TV
  A budget-conscious choice for fans wanting a crisp, smart viewing experience without compromising key features.

Home Appliances: Your Smart Guide to Choosing a Refrigerator That’s Right For You

Choosing the right refrigerator can elevate everyday home life, especially when powered by Samsung’s AI Inverter Technology. Customers can make smarter choices by considering key factors such as energy efficiency, cooling performance, storage layout and long-term durability.

SmartThings^[1], Samsung’s multi-device experience platform, enhances the experience even further. From energy^[2] monitoring to temperature control^[3] , SmartThings^[1] ensures life gets better the more you connect, all backed by Knox Security^[4] for peace of mind.

Smart Monitor: The Ideal All-in-One Productivity Hub

Designed for modern work and lifestyle needs, the Samsung Smart Monitor offers generous screen space for multitasking, document editing, remote meetings and content creation. Its sleek, all-in-one design is ideal for compact workspaces, classrooms or multipurpose rooms. While it supports casual gaming, the monitor truly shines as a productivity and entertainment powerhouse, bridging the gap between work and entertainment.

Air Conditioning: Smarter Cooling with Artificial Intelligence (AI) and SmartThings^[1]

This season, Samsung’s air conditioners bring AI cooling and convenience together, helping customers get the most out of their home comfort systems. Smart tips include:

• Set routines that automatically cools^[5] your home before you arrive.
• Enable notifications if the AC is left on or requires maintenance.
• Use energy-saving^[6] modes to reduce consumption during peak summer heat.
• Monitor air quality through compatible features that reduce dust and allergens^[7] .

With AI-enhanced performance, quiet^[8] operation and sleek design, Samsung air conditioners keep homes cool, clean and effortlessly connected.

Experience Samsung Innovation at Its Best

Samsung pursues excellence through meaningful, forward-thinking innovation. Smart home connectivity, ground-breaking displays and AI-powered home appliances, Samsung continues to elevate everyday living for its customers.

Turn Your Home Into A Smart Home

With Vision AI^[9] in TVs and monitors and Bespoke AI in home appliances – they adapt to your lifestyle

• 98 Inch Crystal UHD DU9000 4K Tizen OS Smart TV. Now R39 000*, save R10 000.
• Q-series Soundbar HW-Q990F 11.1.4 ch Subwoofer & Rear Speaker 2025. Now R17 999*, save R4 000.
• Side-by-Side Refrigerator 617L RS70F65K2FFA. Now R22 999*, save R4 000.
• 32″ Smart Monitor M7 M70F (Black) 4K Samsung Vision AI. Now R7 999*, save R3 000.
• 27″ Odyssey G5 G53F QHD 200Hz Gaming Monitor. Now R4 499*, save R1 000.

Take advantage of the Bespoke AI Bundle and save offer, get up to R10 000 off**.

Find out more on https://www.samsung.com/za/offer/blue-tag-sale/.

^[1] To use SmartThings, download the App from the Galaxy Store, Google Play Store, or Apple App Store. The SmartThings App requires Android OS 10↑ with a minimum of 3GB RAM space or iOS 15↑. Supported OS specifications and app screen configuration may change with app updates.

^[2] The test results are based on a comparison of the factory setting temperature when using AI Energy mode and without using AI Energy mode.

^[3] Twin Cooling Plus adjusts the temperature and humidity in the fridge and freezer using independent evaporators, fans and vents. Based on Internal testing.

^[4] Currently applied to Family Hub refrigerators released in 2024 and later, and scheduled to be applied to 7″ and 9″ screen appliances and

robot vacuum cleaners in 2025.

^[5] A Wi-Fi connection and SmartThings is required.

^[6] Actual savings may vary by usage patterns and environment and the set temperature may increase by up to 2 degrees. Requires the use of SmartThings and a Samsung account.

^[7] Tested by Intertek for anti-bacteria properties, the Chungbuk National University (Korea), witnessed by Intertek, for anti-virus properties, the Japan test lab (ITEA) for anti-allergy properties and the Korea test lab (KITECH) for PM2.5 dust collection. The filter performance based on testing of the filter material and not a specific model. Data has been measured under specific testing conditions and may vary depending on environmental factors and individual use.

^[8] Based on testing conducted in an internal laboratory. Generates a 40% reduction in the 1kHz noise band, which is the weakest level of sound that humans are sensitive to.

^[9] Samsung Vision Al is only available on 2025 Neo QLED 8K, Neo QLED, OLED, QLED and The Frame TV models. Samsung Vision Al features vary by TV model. (Excludes Crystal UHD, FHD and HD TV models)

*Recommended Resale Price. Prices may vary per participating retailer.

**Terms and Conditions apply.

Samsung Electronics Co., Ltd. has announced Smart Home Savings, a new service developed with Hartford Steam Boiler (HSB) – Munich Re’s powerhouse for technology-driven risk management services and a top provider of equipment and appliance insurance. The service can help U.S. consumers lower home insurance premiums by recognising the protective capabilities of existing Samsung home appliances connected to the SmartThings^[1] platform.

By opting into Smart Home Savings through the SmartThings app, customers let participating insurance carriers know about the protective features of their connected appliances. Homes with appliances that can detect early risk indicators like small water leaks may be recognised as having a stronger safety profile.

With the information about which connected appliances consumers have on SmartThings, insurers are aware that a household is equipped with smart appliances capable of identifying issues and notifying its users; and they can apply premium reducing policy credits resulting in lower premiums. This approach not only reduces costs for families, but also demonstrates how technology has the potential to reshape home insurance.

Proven Success With Plans for Expansion

In 2025, Samsung and HSB partnered with major U.S. home-insurance carriers to pilot Smart Home Savings in Florida. While savings will ultimately vary by home, state and insurance company, early results reveal meaningful premium reductions for many. Based on this success, Samsung and HSB are expanding the programme to more U.S. states and will extend availability to Europe and other global regions throughout this year. The programme is now publicly available for U.S. Insurance Companies to join.

Aligned with the Home Connectivity Alliance (HCA) Insurance Interface Specification, Smart Home Savings is designed as a scalable open, pro-competitive model – allowing multiple insurers and a growing ecosystem of smart-home brands to participate. This fosters innovation, expands consumer choice and promotes healthier competition across both the insurance and smart-home markets.

“Samsung is committed to delivering practical, everyday benefits through connected-home innovation,” said Hyesoon Yang, Executive Vice President and Head of New Biz Team for the Digital Appliances (DA) Business at Samsung Electronics. “Smart Home Savings is designed to help households realise the benefits of personalised smart insurance and, we will continue working with partners to expand safer, smarter living experiences around the world.”

“HSB, through our proprietary platform, is helping connect Samsung and insurers to give families access to both protection and affordability,” said Greg M. Barats, President and Chief Executive Officer of HSB Group Inc. “A connected home is a safer home; the early results are strong and we look forward to expanding the service with some of the carriers across the US.”

^[1] To use SmartThings features, the SmartThings app must be installed and connected to a wireless network. Feature availability supported environments and specifications may vary by product. The SmartThings app can be downloaded from the Galaxy Store, Play Store or App Store (Android OS 9.0 or later with at least 3GB RAM or iOS 15.0 or later).

*This article contains products and features currently in development. The plans, product claims, timelines, and specifications described are subject to change without notice. Their future availability is not guaranteed.

*Availability may vary per region, country or carrier.

With temperatures starting to climb as we usher summer in, Samsung is reminding South Africans that its Air Conditioners (AC’s) are more than just a way to beat the heat – they’re a year-round lifestyle essential. Designed for the different seasons, Samsung’s innovative WindFree Air Conditioners offer not only cooling relief in summer but also warmth in winter, cleaner air and smart, energy-efficient^[1] comfort all year long.

Samsung’s WindFree Air Conditioners redefine what comfort means – offering heating, dehumidifying and air purification capabilities that adapt seamlessly to your life, your habits and your home.

Warmth When It’s Cold, Cool When It’s Hot

Thanks to Heat Pump Technology, Samsung ACs provide efficient, even warmth – no dry air^[3], no energy waste^[3], no separate heating system required^[3]. And when the seasons shift again? Just a tap on your phone, using SmartThings^[2], switches things back to crisp, refreshing cooling. It’s the definition of effortless comfort.

Clean Air, Every Day

Beyond temperature control, Samsung air conditioners help you breathe cleaner^[3] air. Many models feature advanced filtration systems that capture ultrafine dust and allergens. That means cleaner, healthier indoor air – especially valuable during allergy season or winter, when homes are sealed tight and fresh air is hard to come by.

Smart Comfort, Wherever You Are

Because comfort isn’t one-size-fits-all, Samsung ACs use SmartThings^[4]to adjust automatically. Going from your work-from-home desk to the couch? Your air conditioner knows when to dial things down or dehumidify. Heading out for the day? It powers down to save energy, and your wallet.

You can even control everything from your smartphone, meaning comfort literally follows you from room to room, and from season to season.

Efficient. Quiet. Effortless. All Year

Running your air conditioner all year might sound costly, but Samsung’s Digital Inverter Technology ensures every watt of power is used wisely. It maintains your desired temperature without constant on-off cycling, using less energy^[1] and reducing noise^[5]. And with WindFree Cooling, you stay comfortable without the draft^[6] – 23,000 micro air holes gently disperse air for a quieter, even flow that feels natural, not harsh.

Comfort, Redefined for Every Season

Between the height of summer and the chilly winter, Samsung air conditioners are designed for your comfort. This range of air conditioners is about keeping control of your environment.

^[1] Tested on the AR07T9170HA3 model, based on the power consumption of Fast Cooling mode vs. WindFree Cooling mode.

^[2] SmartThings is available only on the AR9500 model.

^[3] Tested in Korea test lab (FITI). Data has been measured under specific testing conditions and may vary depending on environmental factors and individual use.

^[4] To use SmartThings, download the App from the Galaxy Store, Google Play Store, or Apple App Store. The SmartThings App requires Android OS 10↑ with a minimum of 3GB RAM space or iOS 15↑. Supported OS specifications and app screen configuration may change with app updates.

^[5] Tested on the AR12TXCAAWKNEU model. WindFree mode generates only 23dB of noise, compared to 26dB with the Samsung conventional model.

^[6] ASHRAE (American Society of Heating, Refrigerating, and Air-Conditioning Engineers) defines “Still Air” as air currents at speeds below 0.15m/s that lack the presence of cold drafts.

The campaign aims to deliver these core values and the messages behind them to consumers in over 50 countries through various digital platforms, including Samsung.com, YouTube and social media channels, it began in October.

To kick off the campaign, Samsung released a video that highlights the innovative Artificial Intellifence (“AI”) technologies behind Bespoke AI. Samsung’s refrigerators, ovens and other home appliances work together to create an intelligent AI kitchen. Products like the all-in-one washer-dryer deliver optimised performance for every cycle, while the robot vacuum cleaner provides personalised experiences tailored to users’ lifestyles and needs.

Robust security ensures users can enjoy their smart appliances with confidence.^[2] In particular, Knox provides thorough protection from malware and external threats.^[3] Also, SmartThings¹, with its unparalleled connectivity, serves as the central engine of the AI home.

Samsung continues to strengthen the quality, durability, and customer service of its home appliances to ensure lasting reliability throughout each product’s lifecycle. Leveraging its competitive edge in key components such as compressors and motors, the company further elevates the user experience by offering the Home Appliance Remote Management (HRM) service^[4] – now available in more than 120 countries^[5] – and providing up to seven years of free One UI upgrades^[6] that keep products up to date with the latest AI features and security enhancements.

“The ‘Why Samsung’ campaign brings together what truly defines Samsung appliances — innovative Bespoke AI, seamless SmartThings connectivity, trusted Knox security, and lasting reliability,” said Jessie Song, Vice President and Head of Marketing Group at Digital Appliances (DA) Business, Samsung Electronics. “Moving forward, we will continue to deliver compelling messages to consumers worldwide about why … Samsung…”

Samsung Newsroom will be presenting a series of four interviews that delve into each of these core values.

^[1] Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

^[2] For further information, see: Knox Vault | Fundamentals | Samsung Knox Documentation

^[3] Verified to level ‘Diamond’ under UL Solutions’ Marketing Claim Verification IoT Security Rating.

^[4] HRM is supported on SmartThings-enabled models released after 2019. Users must download the SmartThings app available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. Availability of supported products and features may vary by country and model.

^[5] As of August 2025.

^[6] Supported on Wi-Fi-enabled home appliances released in 2024 and later.

Samsung offers a cooling solution for the summer season, designed for modern living, the Samsung WindFree Air Conditioner with Direct Inverter Technology (DIT). This Samsung innovation redefines home comfort by combining reduced-noise^[1] cooling and intelligent energy efficiency^[2]. Designed to cool air 43% faster^[3], the cool air is dispersed farther and wider^[4], reaching up to 15 meters.

Provides Comfort in Warmer Seasons

Samsung’s WindFree Cooling Technology disperses air gently through thousands of micro-holes, maintaining a consistent, comfortable temperature without unpleasant cold wind*. The result is a cool, calm environment that’s ideal for relaxing, sleeping or working from home.

With DIT, the WindFree system adjusts its power to maintain the desired temperature, instead of turning on and off. This design delivers effective cooling while using up to 73% less energy^[5] than non-inverter models — saving both electricity and money over time.

Quiet, Smart and in Control

Operating quietly, the Samsung WindFree creates an environment of pure serenity — no vibration^[6], no drafts, just effortless comfort. Through the ^[7] app^[8],users can control, schedule and monitor energy usage remotely, ensuring a cool and comfortable home.

Designed for the Modern, Mindful Home

Whether you’re a family looking for an air conditioning system that uses less electricity or a professional seeking a comfortable and quiet working space from home, Samsung’s WindFree air conditioners are designed for the mindful, modern home.

^[1] Tested on the AR12TXCAAWKNEU model. WindFree mode generates only 23dB of noise, compared to 26dB with the Samsung conventional model.

^[2] Tested on the AR07T9170HA3 model, based on the power consumption of Fast Cooling mode vs. WindFree Cooling mode.

^[3] Tested on the AR12TXCAAWKEU model compared with the Samsung conventional AQ12EASER model, measuring the time taken to reduce the room temperature from 33°C to 25°C.

^[4] Tested on the AR24TXFCAWKNEU model.

^[5] Tested on the AR09TXCAAWKNEU model compared with the Samsung conventional model AQ09TSLXEA

^[6] To use SmartThings, download the App from the Galaxy Store, Google Play Store, or Apple App Store. The SmartThings App requires Android OS 10↑ with a minimum of 3GB RAM space or iOS 15↑. Supported OS specifications and app screen configuration may change with app updates.

^[6] Tested on the AR12TXCAAWKNEU model. WindFree mode generates only 23dB of noise, compared to 26dB with the Samsung conventional model.

^[7] Tested on the AR12TXCAAWKNEU model. WindFree mode generates only 23dB of noise, compared to 26dB with the Samsung conventional model.SmartThings is available only on the AR9500 model.

^[8] Tested on the AR12TXCAAWKNEU model. WindFree mode generates only 23dB of noise, compared to 26dB with the Samsung conventional model.SmartThings is available only on the AR9500 model.

*Results may vary depending on the actual usage conditions.

A typical South African summer means sunshine, braais, poolside parties and endless moments spent with family and friends. But we all know that entertaining comes with the inevitable mountain of dirty dishes. The Samsung Bespoke AI 60 cm Dishwasher with Water Jet Clean & Auto door open or the 14 Place setting Dishwasher is your ultimate summer essential, giving you more time to savour the season and less time scrubbing dishes.

Powerful Cleaning with Water Jet Clean^TM

Summer gatherings could involve sticky marinades, sizzling grilled meats and oven-baked treats. With Water Jet Clean^TM, Samsung’s powerful dual spray arms rotate in opposite directions to blast away even the toughest food residue.

Hygiene Plus for Summer Freshness

The Hygiene Plus function extends the final rinse and increases the water temperature to 75˚C, ensuring deep cleaning and eliminating up to 99.999% of certain bacteria^[1]. It’s peace of mind that your dishes aren’t just clean, but hygienically safe for your family and friends.

Energy Efficient and Eco-Friendly

The Samsung Dishwashers are designed with sustainability in mind, boasting an A+++ energy efficiency label^[2]. Thanks to the innovative All-in-One Sump module, the dishwashers consume as little as 8 litres of water on the eco cycle while delivering incredible performance[3].

FlexLoad for Bigger Summer Crowds

From kids’ playdates to extended family visits, summer often means catering for larger groups. The FlexLoad feature ensures you can fit in dishes, glasses, and cups of all shapes and sizes with ease. With adjustable middle-rack tines that can be repositioned in three settings, you’ll won’t need to cram or split loads unnecessarily.

Smarter Living with SmartThings^[4]

Take convenience up a notch and enjoy connected living with the SmartThings app. Connect your dishwasher to your phone or even your TV to monitor cycles, receive notifications when dishes are ready, and manage your time seamlessly. This feature ensures you stay in control and not miss a single laugh or story outdoors.

Sparkling Results with Auto Door Open

For dry dishes, the Auto Door Open feature automatically opens the door by 10cm at the end of the cycle. This allows steam to escape naturally, protecting your kitchen furniture while ensuring faster, more efficient drying.

With its powerful cleaning, hygienic care, energy saving and smart connectivity, the Samsung Dishwasher is the ultimate summer essential. This season, spend less time at the sink and more time enjoying the company of your loved ones.

^[1] Based on testing by Intertek. Removes 99.999% of certain bacteria, including Escherichia coli, Salmonella enteritidis, Listeria monocytogenes, Staphylococcus aureus, Pseudomonas aeruginosa and Klebsiella pneumonice with the ECO + Hygiene Plus course. Individual results may vary.

^[2] Model code: DW60B*8. Based on the SANS 50242:2018 Ed.2 / SANS 60436:2018 Ed. 1 , SANS 941:2014 and Regulation 1059/2010/EU for European energy labelling, compared to an A++ or lower rated model.

^[3] Only when using the ECO program.

^[4] To use SmartThings, download the App from the Galaxy Store, Google Play Store, or Apple App Store. The SmartThings App requires Android OS 10↑ with a minimum of 3GB RAM space or iOS 15↑. Supported OS specifications and app screen configuration may change with app updates.