Samsung Electronics Co., Ltd., the global pioneer in TV innovation for 19 consecutive years, has announced that it has maintained its position as the world’s top soundbar brand for the 11th year in a row.

According to market research firm FutureSource Consulting, Samsung captured a global market share of 20.1% in revenue and 18.4% in sales volume in 2024, further strengthening its top position in the premium audio industry since 2014.

Samsung’s continuous success in the market is driven by the immersive sound experience delivered by its soundbars and their seamless integration with Samsung TVs. The flagship HW-Q990D, launched in 2024, has been particularly well received, offering Q-Symphony technology that enhances synergy between the soundbar and Samsung TVs, as well as AI-powered audio optimisation features for an incredible home entertainment experience.

This commitment to innovation has earned Samsung widespread recognition from industry experts and global tech media. Newsweek recognised the HW-Q990D with its prestigious Editor’s Choice award, praising it as “the best Dolby Atmos soundbar you can buy in 2024.” Additionally, the HW-S800D, Samsung’s sleek lifestyle soundbar, was named Editor’s Choice by Techlicious, which described it as “the perfect choice for anyone looking to upgrade their TV’s sound without sacrificing style or space.”

Building on this momentum, Samsung continues to push the boundaries of home audio technology. The company’s 2025 soundbar lineup introduces AI-enhanced surround sound, improved connectivity and refined audio processing, reaffirming its dedication to delivering superior audio experiences to consumers worldwide.

“We’re proud to be recognised as the global innovator in soundbars for 11 consecutive years and believe this honour is a testament to our commitment to delivering premium audio experiences,” said Hun Lee, Executive Vice President of Visual Display Business at Samsung Electronics. “We will continue to push innovation forward, enhancing both sound quality and usability to create an even more seamless and immersive home entertainment experience.”

Get ready for Samsung Black Friday 2024, from 01-29 November 2024, coming soon with unbeatable deals across a wide variety of Samsung favourites. Whether you’re looking to upgrade to the latest Galaxy S, Galaxy Z and Galaxy A Series mobile phone, TV, gaming monitor, fridges or washing machine.

Pre-Black Friday Deals

As you wait for Black Friday 2024 to commence, you can continue to enjoy exclusive Samsung deals year-round by visiting our Samsung Deals Page and make sure to sign up to hear about the latest innovative products dropping, and exclusive Black Friday 2024 deals that you’ll love. Stay tuned for incredible savings and offers on all your favourite Samsung electronics and appliances.

What’s in Store for Black Friday 2024 Samsung South Africa?

Black Friday 2024 at Samsung is set to be bigger and better than ever! Get ready to tick off everything on your Samsung wish list. Whether you’re hunting for a Samsung Galaxy S24, Galaxy Z Flip6, Galaxy Z Fold6 mobile phone deal, upgrading your home with the latest Samsung French Door Fridge, or enhancing your entertainment discover the right Samsung TV for you with our range of Gaming TVs , Smart TVs ,  Sports TVs, Soundbars and more! The Black Friday 2024 Sale at Samsung is the best time to grab amazing deals on your favourite tech products.

What and When is Cyber Monday?

Cyber Monday follows right after Black Friday on Monday, 02 December 2024. It’s the perfect online shopping event to secure those last-minute Holiday Season deals. If you missed out on Black Friday, Cyber Monday offers you a second chance to grab incredible discounts on Samsung’s innovative tech.

Why Buy from Samsung?

When you buy directly from Samsung, you benefit from a range of exclusive perks designed to make your shopping experience seamless and rewarding.

• Enjoy Free Delivery on all purchases, allowing you to receive your favourite Samsung products straight to your door without additional costs.
• Take advantage of our Trade-in and Trade-up programs, where you can trade in your old device, and we’ll even remove and recycle your old item responsibly.
• Additionally with Flexible Finance you can spread the cost of your purchase over time with flexible payment options and 0% interest and no hidden fees, making it easier to afford the premium Samsung products you love.

Latest Black Friday Offers:

Smartphone Offers

TV & Soundbar Offers

Home Appliances Offers

Tablet & Wearable Offers

Monitor Offers

Samsung South Africa just announced its Better for [your life] campaign, which is designed to highlight how the company’s diverse range of products serves as an enabler for improving customer’s daily experiences. From cutting edge home appliances, to stylish and immersive TVs, efficient air conditioners and productivity boosting monitors, our line-up empowers users to elevate and enhance their lifestyles with convenience, comfort, and stylish innovation. The campaign is also supported by great offers which are available from 20 March to 05 May 2024 T&C’s apply.

In a world where technology increasingly shapes our daily lives, Samsung is committed to helping customers enhance their productivity, entertainment, as well potentially improving their health and well-being.  At the same time, the hybrid living trend continues to spark interest in technologies that add new levels of flexibility to consumers’ homes. This leads consumers to seek more convenience not only in the kitchen but throughout the house, driving demand for connected and customised experiences that streamline more aspects of daily life. With the effects of climate change becoming more apparent and energy prices fluctuating, the sustainable living trend is expected to continue in 2024. This, in turn, will drive demand for appliances that empower users to save energy and reduce their electricity bills.

Utilising the integrated capabilities of SmartThings, Samsung is dedicated to illustrating how consumers can seamlessly connect their devices and effortlessly manage their homes.  This underscores the daily reality of device experience for customers, while also emphasing Samsung’s commitment to showcasing just how simple it can be done.  The Better For [Your Life] campaign is underpinned by three main pillars, i.e. Better For [Energy Savings], Better for [Your Interior] and Better for [Your Day].

“We’re excited to introduce this campaign that goes beyond just great deals. Our mission has always been to enhance the quality of our consumers’ lives through cutting-edge technology. This campaign is a demonstration of that, offering not just products, but experiences that bring convenience and joy to your everyday life. From our latest smartphones, smart home appliances or electronics, our products are designed with the consumer in mind. Take advantage of these offers and experience the innovation that makes Samsung Better For Your Life,” said Mike van Lier, Vice President of Consumer Electronics at Samsung South Africa.

The Better for [your life] campaign is an opportunity for customers to get themselves great products and experience the best in innovation. Offers include a wide range of Samsung’s premium products, including lifestyle TVs, refrigerators, microwaves, washing machines, smart monitors, air-conditioners, smartphones, wearables, and hearables. This initiative allows customers to upgrade their lifestyles.

Better for your life

Samsung products have revolutionised daily life in countless ways, offering innovation and reliability across a spectrum of technology. The company’s range of home appliances integrates smart features, saving time and energy while ensuring convenience and comfort. Whether it’s a sleek television offering immersive entertainment, a refrigerator that keeps food fresher for longer while using less energy, or wearable devices that promote healthier lifestyles, Samsung products seamlessly integrate into daily routines, enriching lives with their blend of functionality and style.

Products such as The Frame, The Serif, NEO QLED and OLED TVs, The Freestyle, and the Soundbar redefine home entertainment by providing beauty and immersive audio visual experiences that could take your leisure time to new heights. With a selection of smart gaming monitors with dynamic displays, intense colours, and rapid response times, Samsung wants you to bring your A-game when you work and play.

Better for [energy savings]

Energy efficient products are also on offer. Samsung’s renowned commitment to energy-saving goals is evident in products like the Bespoke refrigerator, which monitors and controls energy consumption through SmartThings. The WindFree air conditioner’s motion-detecting eco-cooling optimises power usage, contributing to overall household energy efficiency. The Bespoke AI washing machine and dryer prioritise efficiency, reducing water and energy consumption while helping you save on energy costs.

Better for [your interior]

Creating your dream home is a journey of envisioning comfort, efficiency, and style, and Samsung products and home appliances can be central to realising this vision. Imagine walking into a living room adorned with a state-of-the-art Samsung The Frame TV, which is designed to look like a slim picture frame, giving you access to a wide range of art galleries in the comfort of your home, all made possible by the Samsung Art Store. In the kitchen, Samsung’s range of Bespoke refrigerators, microwaves, washing machine and dishwashers seamlessly blend functionality and aesthetics, making meal preparation a breeze while elevating the design of your kitchen space.

Picture a laundry room equipped with Samsung’s innovative washer and dryer units, offering advanced features like AI-powered laundry assistant and eco-friendly operation, ensuring clothes are always fresh and clean with minimal environmental impact. Samsung products cater to every aspect of modern living, transforming your house into the dream home you’ve always desired, where convenience, comfort, and sophistication converge effortlessly.

Better for [your day]

For those pursuing fitness goals, the combination of The Serif TV, Soundbar, and Galaxy Watch 6 could help you transform your home into a fitness haven and enjoy workout sessions that not only entertain but also contribute to your overall health and wellness.

For more details on the promotion and all its deals, go to https://www.samsung.com/za/offer/better-life/

Witness the future of viewing difference with the Samsung OLED S95C, available in the ultra-large 77”. Samsung’s latest OLED line-up comes with Quantum Dot technology that has been developed for Samsung’s Neo QLEDs and Neural Quantum Processors to retain OLED technology’s core strengths while simultaneously improving limitations in its brightness and colour representation. A brighter screen illuminates the darkest scenes onscreen.  Bring the movie theatre experience home with Samsung OLED. Combining 8.3 million self-lit pixels lets you discover the ultimate entertainment experience. With Samsung OLED Technology, your favourite content comes to life with pure blacks and a billion colours that burst from the screen. This Black Friday, you can get this massive TV for R99,999 and save R10,000.

You can also take care of all your entertainment needs with Samsung’s flagship Neo QLED 8K TV and Q-Series soundbar. The 75’’ Neo QLED QN700C 8K TV paired with the premium soundbar (HW-Q990C), will flood your room with fully immersive audio, all at once. Q-Symphony syncs the speakers on your Samsung Neo QLED TV with the Q Series soundbar to operate simultaneously for an extraordinary surround sound effect without muting your TV speakers. You can save R20,000 on the NEO QLED QN700C which is available for R52 999,00. And to complete the pairing, you can get the premium soundbar for R16,999 and save R9,000.

You get crystal clear, detailed 11.1.4Ch surround sound with Dolby Atmos capability. It is a spectacular cinematic surround sound of Dolby Atmos built right into your Samsung TV. From the strategically placed speakers behind the screen, hear the rain from above and the explosion from beyond to feel like you’re inside the sound.

The M7 Smart Monitor is the world’s first 4-in-1 monitor to combine OTT media service, mobile connectivity, and remote PC capabilities. Experience smarter entertainment with Smart TV features in a monitor, with 4K* UHD quality and built-in speakers to catch every detail in your favourite shows. Its wireless functionality means you work seamlessly on documents and access files online, all without the need for a PC. Use this Black Friday to get connectivity that’s a no-brainer, with a smarter connection for only R6,999, saving you R3,000. Auto Source Switch+ displays your new device, as soon as it’s plugged in while the M7’s USB type-C port can power up and even send display signals between devices**.

Customers also have an opportunity to upgrade their kitchen and laundry, all courtesy of the amazing deals on great home appliances. The Samsung 303L Fridge/Freezer (RB30J3611SA/FA) is available with a saving of R3,000 at the special Black Friday price of R7,999. You can also save R5,000 and improve your laundry days with the Samsung 19kg Top Loader Washing Machine (WA19CG6745BVFA), which is available for R7,999.

“At the heart of Samsung’s pursuit of innovation lies our commitment to offer consumers the best of technology, design, and world-class features. This Black Friday, we’re excited to bring to our customers an experience that only Samsung can deliver,” said Mike van Lier, Vice President for Consumer Electronics at Samsung.

*4K availability in over-the-top content may vary, depending on content service subscription type and internet connection. Remote control specifications may vary by country.

**USB-C only available on the Smart Monitor M7.

Samsung proudly supports Busan’s bid for the World Expo 2030.

Samsung Electronics has been recognised as a leader in the global soundbar market, according to international market research firm, FutureSource Consulting. A report published on 28 February 2023 notes that Samsung topped the soundbar market for the ninth year in a row, commanding 20.2% in market share and accounting for 18.4% of the industry sales volume in 2022.

Samsung soundbars, including the premium Q-series lineup, are expertly crafted and fine-tuned for powerful and immersive sound quality, enhanced compatibility with TVs, and sleek and modern design. Features such as SpaceFit Sound have been praised by customers and reviewers for calibrating sounds to fit the acoustic properties of each space for tailor-made sound experiences.

In fact, Samsung soundbars have impressed industry experts and reviewers, with outlets such as Newsweek commenting that the HW-S800B “delivers impressive room-filling sound” in such a compact form.

This year Samsung is taking its soundbar lineup to the next level with captivating cinematic sounds and premium audio features to win the hearts of consumers and home theatre enthusiasts.

HW-Q990C

Samsung’s HW-Q990C is a flagship Q-series soundbar with an impressive 11.1.4-channel setup and Dolby Atmos audio. It comes with the latest Q-Symphony 3.0 feature, which analyses and processes voice channels and audio elements to deliver perfectly synchronised audio using every speaker in both the TV and the soundbar. It also comes with SpaceFit Sound Pro, which calibrates sounds to match the acoustic properties of each space, and Game Mode Pro, which optimises sounds by game genres for added realism when played through Samsung Gaming Hub.

“Samsung is committed to providing our customers with a great home entertainment experience that meets the evolving needs of our customers,” said Cheolgi Kim, EVP of Visual Display Business at Samsung Electronics. “Samsung soundbars are the perfect immersive match for Samsung TVs, exemplifying the pinnacle of cinematic sound with smart audio features and enhanced connectivity.”

According to Futuresource, the global soundbar market, which has been showing steady growth of about 5.7% over the past three years, recorded 23.16 million units in sales in 2022 and is expected to reach 26 million in sales by 2025.

Samsung proudly supports Busan’s bid for the World Expo 2030.

Samsung Electronics unveiled a new premium lifestyle soundbar at CES 2018, the NW700 Sound+. The wall-mountable NW700 Sound+ soundbar succeeds the award-winning MS650 Sound+ model and incorporates sound-enhancing features, such as distortion-cancelling, wide-range tweeters and multi-speaker control, all technologies developed at the Samsung Audio Lab in Valencia, California.

The NW700 Sound+ soundbar sports a slim and sleek external design optimized for wall mounting underneath Samsung’s super-thin televisions. The 53.5mm-width soundbar, which seamlessly works with a wall mount TV, is 41% narrower than the previous soundbar model, allowing users to achieve harmonious interior design. The monolithic soundbar adopts three channels and slim sound technology to deliver dynamic and targeted sound for an immersive listening experience. The body of the soundbar also has a built-in subwoofer, eliminating the need for an external subwoofer and contributing to a clean, slender design for a home entertainment space.

“Samsung continues to invest in product development that fuses lifestyle and technology in a seamless, innovative manner,” said Mike van Lier, Director Consumer Electronics at Samsung South Africa. “With our NW700 Sound+ soundbar, we are not only committed to superior product design, but also to delivering unmatched sound quality to our consumers.”

The technology found in the NW700 Sound+ and its previous iterations has been routinely praised for its role in achieving powerful bass, cohesive soundstage and impressive clarity. The distortion-cancelling technology has also been recognised for effectively syncing the drivers in the soundbar to produce a clear and powerful sound. The technology works by predicting distortion at the end of the speaker movement and making the necessary adjustments before the distortion takes place. This results in smooth, distortion-free bass tones.

The NW700 Sound+ also supports three sound modes including Standard Mode, Surround Mode, which is used to expand surround sound performance, and Smart Mode, which automatically adjusts volume and surround sound effects.

As one of Samsung’s newest lifestyle products, the NW700 Sound+ soundbar is well-suited to be seamlessly integrated into most home décor and home theatre systems.