Olympic rendezvous @ Samsung, in the heart of Paris

With less than 100 days to go until Paris 2024, Samsung Electronics Co., Ltd., a Worldwide Olympic and Paralympic Partner has officially kicked-off its ‘Open always wins’ campaign, which celebrates the brand’s shared values of openness with the upcoming Olympic and Paralympic Games – and announced the grand opening of its Olympic rendezvous @ Samsung | Champs-Elysees 125 showcase.

As announced in January, Samsung’s ‘Open always wins’ message articulates the brand’s belief that openness enables new perspectives and infinite possibilities and will serve as the heart of its Paris 2024 programming. The new campaign, which debuted recently, brings ‘Open always wins’ to life through the stories of Team Samsung Galaxy skateboarder Aurélien Giraud (France), Para sprinter Johannes Floors (Germany) and breakdancer Sarah Bee (France), and demonstrates how being open enables you to do extraordinary things.

“As a Worldwide Olympic and Paralympic Partner, Samsung has been driving innovation and delivering cutting-edge technology and experiences at the Games for nearly 40 years,” said TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics.

“The way we enjoy the Games has evolved dramatically over time, with technology playing a critical role in bringing the Olympic spirit to life. This is even more true as we embark on a ‘Games wide open,’ and we are excited to bring Olympic fans and athletes closer than ever by opening up new experiences and meaningful connections at Paris 2024 with our ‘Open always wins’ campaign.”

Samsung has also unveiled a brand-new showcase, Olympic rendezvous @ Samsung | Champs-Elysees 125, which will take Olympic and Paralympic Games fans on an epic journey to Paris 2024 through iconic experiences. They will get to relive the biggest highlights of Games past with Galaxy, and explore Samsung’s latest innovations, and create lifelong memories with Galaxy AI.

In creating this showcase, Samsung collaborated with the visionary Pritzker Prize-winning architect Jean Nouvel, whose ground-breaking work mirrors the remarkable spirit of Olympic and Paralympic athletes, constantly pushing boundaries and redefining possibilities. Inspired by Parisian Salons from the Age of Enlightenment, the space is designed to celebrate openness to new perspectives and possibilities through reflections and optical illusions that evoke feeling of openness, harmony and connection.

“The entire space is designed to celebrate Samsung’s commitment to openness,” said Jean Nouvel. “The abstract graphic façade captures the reflections of movements and lights that appear and disappear in an instant, while the matte, reflective white mirrors in the lobby invite discovery of latest innovations.”

The Olympic rendezvous @ Samsung | Champs-Elysees 125 was inaugurated with a ribbon cutting ceremony attended by TM Roh, Team Samsung Galaxy ambassadors including French surfer Joanne Defay, UK breakdancer Karam Singh, and French Para-swimmer Ugo Didier; Anne-Sophie Voumard, Television and Marketing Services Managing Director for the IOC, Pierre Rabadan, Deputy Mayor in charge of Sport, Olympic and Paralympic Games for the City of Paris and Étienne Thobois, Director General of the Paris Organising Committee for the 2024 Olympic and Paralympic Games.

“We’re excited to see our shared values celebrated for these ‘Games wide open’ at this Olympic rendezvous @ Samsung,” said Anne-Sophie Voumard, Managing Director, IOC Television and Marketing Services. “Samsung has played a huge part in elevating the Olympic Games’ fan experience through their innovative technology over the decades, and we’re impressed to see them take it to the next level with this showcase as well as through many ways they will support staging of the upcoming Olympic and Paralympic Games here in Paris.”

The Olympic rendezvous @ Samsung, located at 125 Avenue des Champs-Élysées, will open its doors to the public on 03 May and run until October 31, from 10:00am-20:00pm on Monday-Saturday and 11:00am-20:00pm on Sundays. It will host a series of special events over the course of the summer and will be open to anyone who wants to immerse themselves in the Olympic and Paralympic Games Paris 2024.

In addition to the showcase located at Champs-Élysées, Samsung will open up additional Olympic rendezvous @ Samsung spaces around the city of lights and its surroundings, including the Olympic Park, the Olympic & Paralympic Village, and the Main Press Centre, as well as Samsung Galaxy Charging Stations at key Olympic and Paralympic Games venues, where visitors will get to experience the latest Galaxy innovations. Check out Samsung’s “Open always wins” campaign on Samsung’s YouTube channel:

Samsung kicks off its Olympic and Paralympic Games program today by revealing the Galaxy S21 5G Tokyo 2020 Athlete Phones, which will be distributed to all 17,000 Olympic and Paralympic athletes competing in Tokyo. At the same time, Samsung has unveiled a roster of incredible athlete ambassadors, and has launched a number of digital-led marketing initiatives, including a virtual Samsung Galaxy Tokyo 2020 Media Center that will keep media and fans worldwide connected during the Games.

“Amid all the challenges of the past year, the Olympic spirit remains strong, and Samsung will continue to support the Olympic and Paralympic movements and connect fans with the Games just as we have for over 30 years,” said Dudu Mokholo, Chief Marketing Officer at Samsung Africa. “All of us can be together through mobile technologies such as the latest Galaxy Phone and its 5G capabilities when we’re physically apart, and also consumers can have real-time and immersive experiences on the Games – no matter where they may be.”

Samsung highlights mobile innovation with launch of Galaxy S21 5G Tokyo 2020 Athlete Phone

As the exclusive wireless communications equipment provider of the Olympic and Paralympic Games, Samsung will again gift special edition mobile devices to all Olympic and Paralympic Games athletes competing at Tokyo 2020. Samsung first introduced its Olympic Edition Phone for the Olympic Games in 1988 and has been providing them to athletes since Sochi 2014. This initiative expanded to Paralympians for PyeongChang 2018 and will continue for Tokyo 2020 and beyond as Samsung remains committed to the Olympic and Paralympic movements.

The Galaxy S21 5G Tokyo 2020 Athlete Phone features a pro-grade camera for users of any skill level, and the most advanced processor ever in a Galaxy device for greater speed. The mobile devices are also energy efficient and provide advanced computing capabilities to support 5G connectivity and on-device AI. To commemorate Tokyo 2020, the iconic design of the device will feature a blue body and the respective Olympic rings and Paralympic agitos inscribed on the back.

“Samsung is helping athletes stay connected to their loved ones and providing new safe ways for consumers, fans and media to experience Tokyo 2020,” said Timo Lumme, Managing Director, IOC Television and Marketing Services. “Together, we are able to engage with and inspire athletes and fans worldwide and keep the Olympic spirit strong through Samsung’s innovative mobile technology and new digital platforms.”

Samsung to provide innovative mobile technology to enhance Tokyo 2020 experience

Samsung is committed to promoting the power of sport, bringing together the global community in new and innovative ways, and enhancing the Olympic and Paralympic Games experience through its immersive, state-of-the-art mobile technology.

Samsung will help embrace the excitement of the Olympic and Paralympic Games through immersive experiences at Samsung Showcases (Galaxy Harajuku at Harajuku, Galaxy Athlete Lounge at Olympic and Paralympic Village for Tokyo 2020). Galaxy Harajuku is specifically designed to provide visitors with engaging experiences that incorporate Samsung’s legacy of breakthrough mobile innovation and interactive activities. Visitors will be encouraged to create, capture, and share their own Olympic and Paralympic experiences, expanding offline to digital platforms to provide global fans a look into Tokyo 2020. Simultaneously, the Galaxy Athlete Lounge in Olympic and Paralympic Village will be exclusively available for Olympic and Paralympic athletes throughout the duration of the Games to interact with each other, connect with family and friends and enjoy various Galaxy experiences.

Samsung will extend its Olympic and Paralympic Games initiatives to digital and social platforms to engage with media and global sports fans worldwide, including the launch of the Samsung Galaxy Tokyo 2020 Media Center. This website will be the destination for all of Samsung’s Olympic and Paralympic Games content, where fans and media can visit to learn more about Team Galaxy, read real-time news, watch Team Galaxy activations, and download behind-the-scenes content. The virtual experience will provide an opportunity to connect with the Games and come together to enhance the Olympic and Paralympic spirit.

Digital and social support will continue during Games-Time with the launch of Galaxy House on Zepeto, a virtual platform that lets users created 3D characters of themselves. In Galaxy House, fans will be able to experience new Samsung Tokyo 2020 marketing content and enjoy a new virtual pin promotion.

Fans also can head over to @samsungmobile and show their support for all athletes during the Olympic and Paralympic Games with its #TweetToCheer campaign on Twitter and Instagram.

Additionally, Samsung proudly debuted its global campaign, Proud sponsor of a world coming together, ahead of the Olympic Games today. It shows how Samsung Galaxy’s boundary-pushing technology enables athletes to connect with their family, friends and fans, even though they are not together physically.

“I’m so proud to be part of Team Galaxy for Tokyo 2020. I travel to competitions all over the world, and I take my Samsung phone everywhere so I can stay connected to family and friends wherever I am,” explains Sky Brown, who will represent Team Great Britain at Tokyo 2020 in skateboarding. “I hope to inspire other kids who watch me skate at The Games to decide they can be an Olympian, too.”

Team Galaxy to further empower connection and inspire the next generation of athletes

Samsung is committed to creating a global and inclusive team where everyone belongs and has equal opportunities, and Team Galaxy, Samsung’s official roster of Olympians and Paralympians represents this commitment. In the lead-up to Tokyo 2020, Samsung has partnered with world-class athletes who defy barriers and inspire fans through their athletic achievements and “off-field” contributions to their communities.

About Samsung’s Involvement in the Olympic Games

Samsung has been a Worldwide Olympic Partner since the Olympic Winter Games Nagano 1998. For over 20 years, the company’s industry-leading wireless communications equipment has enabled fans and athletes around the world to stay connected and share in the journey to achieve greatness of sportsmanship. For Tokyo 2020, Samsung will help spread the spirit of the Olympic Games through proprietary innovations that are shaping the digital future of the Olympic Games. Samsung’s commitment to the Olympic Movement will continue through to LA2028 Olympic and Paralympic Games in the wireless communications equipment category, including the activation of the Artificial Intelligence, Virtual Reality, Augmented Reality and 5G features of that equipment.

About Samsung’s Involvement in the Paralympic Games

Samsung is a Worldwide Partner of the International Paralympic Committee (IPC) in the Wireless Communications Equipment category. Starting from Paralympic Winter Games Torino 2006, Samsung has been a proud supporter of the Paralympic Movement through campaigns that aim to enable athletes and fans around the world to spread the excitement and inspiration of the Games through innovative wireless communication technologies. Samsung’s commitment as a Worldwide Paralympic Partner will continue through to LA2028 Olympic and Paralympic Games in the wireless communications equipment category, including the activation of the Artificial Intelligence, Virtual Reality, Augmented Reality and 5G features of that equipment.