As Samsung unveiled at its First Look 2021 event, the company’s 2021 TV line up will harness the latest advances to allow those who are hard of hearing, the deaf, people with low vision and the blind to enjoy their TV experiences in comfort. This will be achieved with the help of Samsung’s new CES 2021 Best of Innovation Award-winning accessibility features for TVs, including Caption Moving, Sign Language Zoom, Multi-Output Audio and Voice Guide. Going forward, Samsung will keep developing new AI-based features to continue making Samsung TVs more and more accessible.

Samsung Newsroom looked at the suite of accessibility features offered on Samsung TVs, as well as the company’s commitment to its new ‘Screens for All’ vision, which is helping ensure that everyone can enjoy their TVs.

SeeColours App: A New World of Colour for those with CVD

The capability of Samsung TVs to reproduce lifelike colour is constantly improving, however this is not as evident to those who suffer from colour vision deficiency (CVD). Samsung’s SeeColours app¹ makes colour adjustments to aid those with CVD and help them enjoy a better viewing experience with optimised colours.

By using the app on their TV, users can identify their CVD type and level and directly recalibrate their screen settings based on the results. The SeeColours app is available to download from Apps, the Smart TV app store.

Colour Inversion: For Comfortable Viewing without Glare

It is also difficult for people with low vision to perceive colours clearly. In particular, black text on a white background can cause glare for people with low vision who are sensitive to light. The fact that their eyes tire easily also hinders comfortable TV viewing.

In this case, the Colour Inversion feature can prove helpful. Inverting menu colours so that the text is white and the background is black raises visual perception and alleviates eye fatigue. While inverting the colours of the TV menus to make navigating them easier, this feature leaves the colours of the actual content being displayed the same in order to best meet the needs of users with low vision.

Features are also available to assist people with complete colour blindness. These include GrayScale, which can convert colour images into black-and-white. Meanwhile, the Focus Enlarge feature allows users to enlarge text and smaller details on interfaces such as Smart Hub.

Audio (Video) Description: To Better Enjoy Exciting Scenes

Spectacular action movies and exciting sports matches can really keep viewers on the edge of their seats. However, those who are blind are often limited to appreciating actors’ performances and athletes’ physical feats purely through their sense of hearing. In these circumstances, the information these users take in through sound effects and dialogue alone is bound to be limited.

Audio (Video) Description is a feature that provides verbal descriptions of the situations and settings being displayed on the screen, in addition to the dialogue or commentary. It helps viewers who are blind enjoy their content more completely by providing explanations of factors that are hard to capture with audio alone, such as characters’ clothing and their body language.

Learn TV Remote: For Ease of Use

A remote control is a handy tool that puts the ability to control channels, volume and TV settings in the palm of your hand and makes viewing much more convenient. However, it is difficult for those who are blind to know what each button does. Thus, it generally takes a long time for them to learn the buttons and get used to using the remote control.

Learn TV Remote is a feature that helps blind users get used to the location and function of each button through repeated practice. If you press a button on the remote control while the mode is on, the name and function of the button will be explained audibly. To return the remote control to regular functionality, press the ‘back’ button twice to turn off learning mode.

Voice Guide: To Better Navigate Channels and Control Volume

When viewers want to catch an episode of a TV show they like, they generally turn on their TV and navigate to the right channel by looking at the channel number or name. However, when they first turn the TV on, it is difficult for viewers who are blind to know what channel they are on, as well as what level the volume is set at.

By telling you what channel your TV is on and what volume level it is set at, the Voice Guide feature eliminates the need to press buttons on the remote control multiple times to navigate to the channel and volume settings you want. The feature additionally enhances convenience by providing information on the program that is currently being aired as well as the upcoming TV schedule.

Accessibility Shortcuts

When you hold down the mute button on the remote control for your Samsung TV for more than two seconds, you will be taken to a menu where you can customise a variety of accessibility settings. In this menu, you will be able to select the most appropriate accessibility features for yourself or your family members. This menu is accompanied by a Voice Guide that allows any user to navigate it without difficulty.

Continued Accessibility Efforts Based on User Feedback

Based on its belief that an accurate understanding of visual deficiency conditions is necessary to developing appropriate accessibility features, Samsung has collected feedback from users in order to make TVs that are also convenient for people with low vision and those who are blind.

To that end, Samsung has been working with the Royal National Institute of Blind People (RNIB) in the UK since 2013 to ensure that Samsung products are equipped with the proper features to offer accessibility to all consumers. Due to its continued efforts, the company received the RNIB’s ‘Tried and Tested Accreditation’ for its 2020 Smart TVs, which is the first time the accreditation has been awarded in the TV industry.

In pursuit of its ‘Screens for All’ vision, Samsung will continue to work and innovate to ensure that Samsung TVs provide an enjoyable viewing experience for all.

 ¹ This app is not intended for use in the diagnosis of disease or other conditions, or in the cure, mitigation, treatment or prevention of disease or medical problem. Any information found, acquired or accessed through this app is made available for your convenience and should not be treated as medical advice

The latest additions to the Samsung Visual Display line-up range from products that provide new premium entertainment experiences to purpose-driven inclusivity features – and more. In case you missed the event, check out these five highlights from the First Look 2021 presentation.

1. A Sustainable and Accessible Future for All

Samsung will seek to decrease its overall carbon footprint across the TV manufacturing, packaging design and product power efficiency areas.

In 2021, Samsung TVs will come with a solar-powered remote control that can be recharged by indoor light, outdoor light or USB—a first-of-its-kind innovation for the brand. This will help prevent waste from a projected 99 million  AA batteries over seven years.

The 2021 TV lines will also include the latest advances in technology and AI to give those with the hard of hearing, the deaf, people with low vision, and the blind the power to comfortably enjoy their TV experiences through new features that include Caption Moving, Sign Language Zoom, Multi-Output Audio and Voice Guide.

2. Hailing a New Era of Breathtaking Picture Quality and Design

In 2018, Samsung’s first MICRO LED display was introduced in the form of “The Wall”— a system of configurable modules that could be installed professionally. In December 2020, Samsung then announced the launch and pre-sale of the ground-breaking 110” Samsung MICRO LED in Korea.

Unlike any other displays currently available on the market, Samsung MICRO LED produces astonishing colour vibrancy and brightness with self-emissive LED display technology along with an all-new Micro AI processor that delivers stunning 4K HDR content.

3. Neo QLED Takes a Quantum Leap in LED Technology

By incorporating Quantum Mini LEDs based on Quantum Matrix Technology into their visual display products, Samsung is taking QLED to the next level by enabling displays to have precise control of the individual LED pixels, which can prevent blooming and maximize display longevity. Samsung’s 2021 8K Neo QLED features a new Infinity One Design—a nearly bezel-less form factor that provides an even more immersive viewing experience – as well as an all-new cable management system with the Slim One Connect box that can be attached to the TV’s back.

The 2021 8K Neo QLED also features several premium, room-filling audio functionalities that correspond to the movement of objects onscreen and uses AI to analyse a TV’s physical environment to deliver an immersive sound tailored specifically to a user’s space.

4.Enhancing the Award-Winning Lifestyle TV Portfolio

In addition to bolstering their QLED lineup, Samsung is also enhancing its 2021 Lifestyle TV line with new design and form factors to reflect the changing interests and tastes of consumers. Since launching in 2017, The Frame has redefined the concept of the television, transforming displays into stunning works of art – with over one million units sold. In 2021, The Frame will become 46% thinner and offer five color options and two different customizable styles—Modern and Beveled—to match the aesthetic of each and every room The Frame is placed in.

5. New Smart TV Features for 2021

During the past year, we have all witnessed seen the pivotal role technology has played in helping us carry on with our lives and stay connected to each other. Samsung’s 8K and 4K 2021 Neo QLED models offer smart features that expand the role of the TV and adapt to the changing needs of consumers in the fields of fitness, entertainment and the home office.

Samsung’s 2021 TVs will sport new productivity features, including Google Duo for large-screen video conference calls right from your living room; Super Ultrawide Gameview and Game Bar for gamers enjoying next-generation 4K gaming consoles; and Samsung Health’s Smart Trainer, a feature that tracks and analyses your workouts via AI and provides feedback on form, rep improvement and estimated calories burnt.

As the company heads into its 15^th year as the leading global TV brand, Samsung announced its ‘Screens Everywhere, Screens for All’ vision, underscoring their commitment to closely aligning business operations with a series of long-term sustainability and accessibility endeavours. Stay tuned to learn more about the innovations for the future of the display Samsung has in store in 2021

* Revision has been made from ‘AAA batteries’ to ‘AA batteries’ with regards to the Solar Cell Remote Control on March 11, 2021

“During the past year, we have witnessed the pivotal role technology played in helping us carry on with our lives and stay connected with each other,” said Nivash Ramsern, Head: Visual Display at Samsung South Africa. “Our commitment to an inclusive and sustainable future goes hand-in-hand with our relentless pursuit for innovation to meet consumers’ ever-changing needs – from reducing the carbon footprint of our products, to providing a suite of accessibility features, to offering an unparalleled viewing experience that fits each user’s lifestyle.”

A Sustainable and Accessible Future for All

Over the next few years, Samsung will embark on a journey of “Going Green” in aligning TV business operations through the following long-term sustainability programs:

• Reducing Carbon Footprint and Improving Energy Efficiency: Samsung will seek to systematically decrease its overall carbon footprint in TV manufacturing. The company will also seek to lower user power consumption and use more recycled materials across its entire TV line.
• Sustainable Packaging Design: Building on valuable consumer feedback, Samsung is expanding its award-winning ‘Eco-packaging’ design to all 2021 Lifestyle TVs and most of the 2021 Neo QLED line. This sustainable solution can upcycle up to 200,000 tons of corrugated boxes each year.¹ By minimising text and graphic imagery on the Eco-packaging, the oil-based ink from colour printing that’s traditionally used on TV boxes is eliminated, helping to further reduce waste.
• Solar Cell Remote Control: In 2021, Samsung TVs will come with a solar-powered remote control that can be recharged by indoor light, outdoor light or USB—a first-of-its-kind innovation for the brand. This will help prevent waste from a projected 99 million AA batteries over seven years.² To construct the remote, Samsung innovated manufacturing process that upcycles plastics from recyclable bottles –including 24% recycled content.³

Samsung’s 2021 accessibility features – now available on all 2021 QLED and Neo QLED models – bring the latest advances in technology and Artificial Intelligence(AI) to help more people comfortably enjoy their TV experience. The 2021 line adds new features such as Caption Moving, Sign Language Zoom and Multi-Output Audio, giving those with the hard of hearing, the deaf, people with low vision, and the blind the ability to optimize their viewing to their needs and preferences. By 2022, Samsung is committing to expand its Voice Guide feature—which provides audio guidance for people with the deaf and people with low vision. And Samsung will continue to develop new AI based features to enhance the accessibility of Samsung TVs in the years to come.

Neo QLED Takes a Quantum Leap in TV Display Technology

Samsung is introducing a whole new display technology, Neo QLED, to its flagship 8K (QN900A) and 4K (QN90A) models. Samsung is taking QLED to the next level enabled by new light source, Quantum Mini LED precisely controlled by Quantum Matrix Technology and Neo Quantum Processor, a powerful picture processor optimised for Neo QLED.

Samsung designed the Quantum Mini LED to be 1/40 the height of a conventional LED. Instead of using a lens to disperse light, and a package to fix the LED in place, the Quantum Mini LED has incredibly thin micro layers filled with many more LEDs. Quantum Matrix Technology enables ultra-fine and precise control of the densely packed LEDs, preventing blooming—and allowing viewers to enjoy content as its meant to be seen. Neo QLED increases the luminance scale to 12-bit with 4096 steps; this helps make dark areas darker and bright areas brighter, resulting in a more precise and immersive HDR experience. And Neo QLED benefits from Samsung’s proprietary, powerful Neo Quantum Processor with enhanced upscaling capabilities. By using up to 16 different neural network models, each trained in AI upscaling and deep learning technology, the Neo Quantum Processor can optimise picture quality to 4K and 8K picture output regardless of the input quality.

Samsung’s 2021 Neo QLED 8K features a new Infinity One Design—a nearly bezel-less screen providing an even more immersive viewing experience in a sleek design and form factor. And Neo QLED 8K’s attachable Slim One Connect box—an all-new cable management system that can be attached to the TV’s back—allows for an easier install and cleaner aesthetic. The 2021 Neo QLED 8K also packs in several premium, room-filling audio features; Object Tracking Sound (OTS) Pro’s dynamic sound corresponds to the movement of objects on screen, and SpaceFit Sound analyses the installed TV’s physical environment and outputs immersive sound tailored specifically to your space.

Samsung’s 2021 Neo QLED 8K and 4K models offer smart features that expand the role of the TV and help consumers meet their changing needs when it comes to fitness, entertainment and the home office.

• Samsung Health seamlessly transforms the home into a personal gym, and the new Smart Trainer feature tracks and analyzes posture in real time, just like a personal trainer. During and post-workout, Smart Trainer provides feedback on form, helps you count your reps, and estimates calories burned. With video and interactive training via Bixby-enabled voice control, Samsung Health Smart Trainer elevates and personalises the home workout experience.
• With two new exclusive features, Samsung is delivering the ultimate TV gaming experience. Super Ultrawide GameView gives gamers the option to play not only at the wide 21:9 aspect ratio, but even at the ultrawide 32:9 ratio. The wider field of view ensures gamers don’t miss a moment of the action. And Game Bar lets players quickly monitor and adjust critical aspects of play—whether that’s switching aspect ratios, checking input lag, or connecting a headset. Finally, FreeSync Premium Pro minimises stuttering so players enjoy smooth picture quality throughout gameplay.
• With Google Duo, consumers can use their phone to initiate a high-quality, high-speed video call that up to 32 people can join—no matter which operating system they’re using. With Google Duo app, you can make video calls directly through an optional USB-connected and with smart camera solution, the camera can follow your movements. It will automatically zoom in and out so you’re just the right size, always in focus.
• PC on TV on Samsung devices allows consumers to connect a PC to the TV, enabling working and learning from home through the TV screen with a connected mouse, keyboard, and PC. Consumers can also directly access MS Office 365 through the TV’s web browser to create and edit documents. Simply install an Easy Connection app on your computer and log into your Samsung Account—and your TV will automatically connect to your PC, making working from the living room seamless.

Opening a New Era of Breath-taking Picture Quality and Design With MICRO LED

In 2021, the promise of Micro LED comes home. With the new MICRO LED line, Samsung has made Micro LED available in a traditional TV form factor for the first time—bringing consumers an incredible visual experience on an ultra-large next-generation screen.

Available in 110’’, 99’’, and smaller sizes by the end of the year, the new MICRO LED line uses micrometer-sized LED lights to eliminate the backlight and colour filters utilised in conventional displays. It is self-illuminating, producing stunningly lifelike colours and brightness through its 24 million individually controlled LEDs. And with a Monolith Design defined by over 99% screen-to-body ratio, all you will see is the breath-taking picture quality.

Samsung has innovated its Smart TV features to take advantage of the new MICRO LED line’s massive screen. For example, consumers can use the 4Vue(Quad View) feature to comfortably watch up to four different content sources simultaneously on one screen. Viewers can connect multiple external devices to keep up with multiple playoff games at once, or stream a walkthrough while playing a video game—all in stunning quality and size.

Finally, the new MICRO LED’s dynamic audio experience is just as immersive as its visuals. With Majestic Sound, it delivers breath-taking 5.1 channel sound with no external speaker—transforming any room into a luxurious home theatre.

Enhancing the Award-Winning Lifestyle TV Portfolio

Samsung is also making enhancements to its 2021 Lifestyle TV line with new design and form factors to reflect the changing interests and tastes of consumers. Since launching in 2017, The Frame has redefined the television, transforming displays into stunning works of art, with over one million units sold.

The 2021 version builds on The Frame’s innovative legacy, offering a more customisable experience in a slimmer form. The Frame is about half thinner⁴ compared to previous iterations, mirroring the depth of a traditional picture frame. New attachable bezel options come in five colour options and two different customisable styles—Modern and Beveled—to match the aesthetic of whatever room The Frame is in.

With a subscription to The Frame’s all-new Art Store, consumers will be able to enjoy 1,400+ carefully curated pieces. Samsung’s new AI-based auto-curation technology better analyses individual consumer preferences to recommend artwork.

Samsung’s lifestyle TV portfolio including The Frame and The Serif has near-endless options for customisation. This immediately upgrades the décor of any home.

For more information on Samsung’s  TV lines, please visit https://www.samsung.com/

¹ Based on internal research.

² Based on internal research. Results may vary upon usage circumstances.

³ Based on internal research.

⁴ 46% slimmer than the previous models.

^* Revision has been made from ‘AAA batteries’ to ‘AA batteries’ with regards to the Solar Cell Remote Control on March 11, 2021 .

During the event, Samsung declared its commitment to a more accessible and sustainable future and introduced its 2021 product range of Neo QLED, MICRO LED, and Lifestyle TVs. Those who missed the live event can check out the First Look 2021 video in full below to make sure they are kept abreast of all the exciting announcements Samsung has made.

Check out the video below and let the ‘First Look’ invitation cards take you on a journey to a whole new world of displays.

JOHANNESBURG, South Africa – 22 December 2020 – Samsung is bringing its innovative technologies to screen experiences in a way you’ve never seen before. At The First Look 2021, Samsung will introduce its latest products, technologies and visions for the future of the display.

Join us at Samsung Newsroom and Samsung.com on January 6 for a livestream of the event, which begins at 6pm. See for yourself where a new vision for screens is set to begin.