The Samsung “Summer is on Us” promotion is bringing exciting deals that include, big screen TVs as well as innovative home appliances. With our “Summer Is On Us” campaign that’s running from 20 October 2025 – 25 January 2026; we are offering you one (1) or two (2) free gifts on us, when you purchase any of the participating products on promotion.

In order to receive the free gifts valued at up to R52 000^[1] such as soundbars, Galaxy mobile devices and earbuds to name a few, you need to purchase a qualifying product and register online by completing a redemption^[2] form and then upload the required documents.

Customers who purchase from any of these products, will be able to redeem some complimentary, free gifts^[3]:

• 98-inch QN90F 4K Neo QLED Mini LED Vision AI TV 2025 (R149, 999*) – Receive a Free Galaxy Tab S11 Ultra plus a Q-Series Soundbar valued at R51, 999.
• 83-inch S90F 4K OLED Samsung Vision AI TV 2025 (R129, 999*) – Receive a Free Galaxy Tab S11 Ultra plus a Q-Series Soundbar valued at R51, 999.
• 55-inch LS03F 4K The Frame Samsung Vision AI TV 2025 (19, 999*) – Receive a Free Galaxy Buds3 Pro valued at R4, 999.
• Bespoke French Door Fridge with See-thru door, White, 704L (R62, 999*) – Receive a Free Galaxy A56 valued at R9, 999.
• RT7300D Top Mount Freezer Refrigerator with SmartThings^[4] AI Energy Mode (R15, 999*) – Receive a Free Galaxy A16 valued at R3, 299.
• Bespoke AI 18/11kg Washer/Dryer Combo with Heat pump technology (R49, 999*) – Receive a Free Galaxy A56 valued at R9, 999.

This promotion is available at leading retailers including Hirsch, ISER Independent stores, Takealot, Makro, Game, HiFi Corp, Incredible Connection, Russells, Bradlows, House & Home, Builders warehouse as well as Samsung online and Samsung stores. Customers now have an opportunity to upgrade their homes, while also enjoying some value-added incentives.

Subject to terms and conditions – this promotion includes products that are available only while stocks last. For more information and a full list of participating home appliances, visit https://samsung.com/za/offer/get-more-this-summer/.

^[1] Terms and Conditions apply.

^[2] Redemption T&Cs apply.

^[3] Redemption T&Cs apply.

^[4] To use SmartThings, download the App from the Galaxy Store, Google Play Store, or Apple App Store. The SmartThings App requires Android OS 10↑ with a minimum of 3GB RAM space or iOS 15↑. Supported OS specifications and app screen configuration may change with app updates.

^* Recommended Resale Price. Prices may vary per participating retailer.

Samsung is turning up the heat this summer with its exciting Summer Is On Us campaign – a celebration of big screens, bold entertainment, and even bigger rewards. From 20 October 2025 to 25 January 2026^[1], South Africans who purchase selected Samsung TVs will walk away with a stunning TV upgrade and they’ll receive an exclusive offer of complimentary Galaxy devices and/or complimentary sound bars^[2].

Whether you’re upgrading your lounge, upgrading your home cinema setup, or creating your dream entertainment hub, Samsung is giving you even more reasons to celebrate.

Here’s what’s on offer (free devices with TV purchases^[3]):

• 100″ QN80F 4K Neo QLED Mini LED Vision AI TV 2025 (R99,999*) — Receive a Free Galaxy Tab S11 Ultra and Soundbar (HW-Q990F/XA)
• 85″ QN90F 4K Neo QLED Mini LED Vision AI TV 2025 (R89,999*) — Receive a Free Galaxy Tab S11 Ultra and Soundbar (HW-Q990F/XA)
• 77″ S90F 4K OLED Vision AI TV 2025 (R79,999*) — Receive a Free Galaxy Tab S10FE Wi-Fi and Soundbar (HW-Q930F/XA)
• 65″ QN90F 4K Neo QLED Mini LED Vision AI TV 2025 (R39,999*) — Receive a Free Galaxy Watch Ultra and Soundbar (HW-B650F/XA)
• 55″ S90F 4K OLED Vision AI TV 2025 (R26,999*) — Receive Free Galaxy Buds3 Pro
• 65″ LS03F 4K The Frame Vision AI TV 2025 (R27,999*) — Receive a Free Galaxy Watch Ultra

The promotion is subject to availability at leading retailers including Hirsch, ISER Independent stores, Takealot, Makro, Game, HiFi Corp, Incredible Connection, Russels, Bradlows, and at Samsung online and Samsung stores. This offer brings premium entertainment and Galaxy innovation together in perfect harmony.

Because this summer, when you buy Samsung — the celebration is on us.

For more information and a full list of participating TVs, go to https://samsung.com/za/offer/get-more-this-summer/

Terms and conditions apply. Offer valid from 20 October 2025 – 25 January 2026, TV offers only available until 12 January 2026.

^[1] TV offers only available until 12 January 2026

^[2] T&Cs apply

^[3] Redemption T&Cs apply

*Recommended Resale Price. Prices may vary per participating retailer.

It’s a lifestyle enabler, putting the power of choice, convenience and control in your hands. Whether you’re a student, a business professional, a home design enthusiast or simply someone who wants to get the most out of their Samsung devices – the app is your one-stop shop for everything you need.

From personalised recommendations and exclusive offers to flexible payment options and online support – the Samsung Shop App helps you unlock the full potential of your Samsung ecosystem. Let’s explore how it fits into every lifestyle and some of the products you can get on the shop app:

For A Business: Smarter Tools, Smoother Workflow

Running a business means that efficiency is everything. The Samsung Shop App gives professionals access to powerful tools designed to keep work flowing seamlessly.

• Galaxy Z Fold7 – Multi-tasking made effortless with its large foldable screen for presentations, email and productivity on the go.
• Samsung Monitors – Elevate your workspace with ultra-wide displays.

With the app, you can browse, compare and invest in the tools that keep your business ahead, at your convenience.

For Students: Learning Without Limits

Students need speed, portability and reliability – and the shop app puts these essentials within reach.

• Galaxy Tab S9 – Perfect for note-taking, research and online lectures.
• Galaxy Buds3 FE – Crisp sound for study sessions, with noise cancellation to help you focus.
• Galaxy A Series smartphones – Budget-friendly devices that balance performance with value.

Add to this exclusive app-only discounts and studying smarter becomes easier than ever.

Home Design: Style Meets Function

Your home should reflect your lifestyle and the Samsung Shop App makes it easier to bring design dreams to life.

• Bespoke Refrigerator – Personalise your kitchen with modular design and colour options.
• The Frame TV – A screen when it’s on, art when it’s off – perfect for blending technology with décor.
• AI-powered Washing Machines – Smart, sleek appliances that allow you to wash more intelligently.

With just a few taps, you can transform your home into a space that is both functional and beautiful.

Tech Enthusiasts: Always Ahead of the Curve

If you love being first with the latest innovation, the Samsung Shop App keeps you connected to the next big thing.

• Galaxy Z Flip7 – Cutting-edge design meets powerful performance in your pocket.
• Galaxy Watch Ultra – A next-gen wearable that pushes boundaries in connectivity and performance.
• Neo QLED 8K TVs – Redefining immersive entertainment at home.

Stay in the loop with exclusive launches, early access and promotions, all through the app.

Health & Wellness: Everyday Balance Made Easy

Wellness is a lifestyle and Samsung makes it easy to track, measure and improve with smart devices available through the shop app.

• Galaxy Watch8 – Like your personal fitness coach on your wrist, from heart-rate monitoring to sleep tracking.
• Samsung SmartThings – Create a connected home that supports healthy living, from air purifiers to automated lighting.
• Galaxy Buds3 – Perfect for workouts, meditation or unwinding with music.

Empower your wellness journey with devices that work as hard as you do.

Payment Options To Fit Any Budget

Great tech should be accessible. With the Samsung Shop App, you can choose the payment plan that suits your lifestyle.

• Flexible monthly instalments with zero interest.
• Instant trade-in offers to get more value from your old devices.
• Exclusive app-only savings beyond the standard 10% welcome discount.

Whether you’re a student saving or a family upgrading, the app puts affordability within reach.

Online Shop Support: Help When You Need It

Shopping online can sometimes feel overwhelming, but with the Samsung Shop App, you’re never alone.

• Live Chat – Get instant support for product queries.
• Product Comparisons and Reviews – Make informed decisions backed by real insights.
• Order Tracking and Easy Returns – Stay in control every step of the way.

The app doesn’t just connect you to products, it connects you to the support you deserve.

Why Download the Samsung Shop App?

The Samsung Shop App is more than just a place to shop – it’s about living with empowered choices. It’s about having the world of Samsung in your pocket: the latest innovations, exclusive deals, flexible payments and seamless support – all designed to enrich your lifestyle.

Already downloaded and used your 10% welcome discount? Come back for more. The app continues to reward you with Pay Day sale offers and exclusive benefits designed for loyal Samsung users. Your lifestyle is unique – and so is the way you shop. With the Samsung Shop App, you’re always in control.

^** T&Cs apply. – You will be required to create an account on the Samsung Online Store in order to redeem the Promotion Code and/or Voucher.

In an age where technology is about more than function alone, Samsung is leading the charge in reshaping how we experience, and display innovation in our living spaces. With Samsung’s newly launched Neo QLED TVs, The Frame TV, Music Frame and the new sleek Soundbars, the brand is blending design, art, and engineering to turn everyday moments into a beautifully curated experience of sight and sound.

Where Technology Becomes Art

Gone are the days when TVs and speakers were acquired for their function with little attention paid to their form. Samsung’s latest innovations prove that technology can be as much a design element as a device.

The stunning new Neo QLED series (65” – 75”) introduces a new metal frame design that beautifully compliments your space and elevates your aesthetic. It also features Glare-Free technology, elevating both the performance and also style of different living space, offering a sophisticated viewing experience.

The Frame TV transforms the traditional television into a gallery-worthy showpiece. When you’re not watching anything on the TV, it’s not just a black screen, it becomes a dynamic canvas, displaying artworks from Samsung’s extensive Art Store^[1] or personal photographs with remarkable realism. With customisable bezels, it effortlessly adapts to any interior style, from classic to contemporary.

Building on this aesthetic-first approach, Samsung’s new Neo QLED and QLED TVs now also offer access to Samsung Art Store, expanding the idea of tech-as-art beyond The Frame. Whether you’re displaying a digital Van Gogh or your latest holiday photo, these displays are elevated, expressive and personal.

In Tune with Your Senses

The 2025 audio line-up includes new soundbars in the flagship Q-series and B-series come with a new sleek design. The newest line-up is designed to not only amp up the audio but to elevate any living space, combining innovative design with exceptional sound and impressive versatility. The designs offer flexibility without compromising on style, making it the perfect complement for a sophisticated wall-mounted display or a minimalist table top setup.

In addition to the new Q-series models and B-series models, Samsung continues to offer the S-series soundbars, which are slim and discrete, elegantly blending with your space. There’s also The Music Frame, in a complementary statement, it reinvents what a speaker should look and feel like. At a glance, it appears to be a minimalist piece of modern wall art. Within its elegant lines lies an acoustic powerhouse – rich, room-filling audio. Imagine entering a space where soft visuals of an exquisite artwork light up your wall while a soulful jazz melody floats from the Music Frame. The result is more than aesthetics – it’s ambience. With tech designed to enhance rather than distract, Samsung empowers users to craft atmospheres that reflect their mood or moment in time.

These audio devices illustrate the powerful idea that technology can be both beautiful and bold, or quietly blend into the background, adapting to your space.

Design That Speaks – or Silently Stuns

One of the most compelling aspects of Samsung’s design philosophy is duality. The Frame TV, The Music Frame, and now the new Neo QLED series and soundbars, can blend in with understated elegance or stand out as conversation pieces. Their beauty lies in choice – whether you want your tech to whisper or sing.

With the Frame TV’s interchangeable bezels, you can match your TV to your room’s palette. You can choose between modern or wood-inspired frames, all magnetic and easily swappable. The elegantly designed Music Frame can hang alone or work in pairs, delivering an audio experience that’s also easy on the eye. And with the metal frame finish of the QN900F series, Samsung adds yet another layer of luxury to home design.

More Than Devices – A Reflection of You

The fusion of art and technology marks a shift in how we view and value home tech. Today’s consumers don’t just want devices that perform. They want tech that aligns with who they are – visually sophisticated, emotionally engaging, and deeply personal.

Samsung’s Neo QLED TVs, Frame TV, Music Frame, and Soundbars are a response to this evolving expectation. They are artistic expressions of personal taste, seamlessly integrating into homes and lifestyles. So in this era, the question isn’t so much “Where do I put my tech?” but “How do I want my home to feel?”

With this innovation, Samsung isn’t just selling hardware. It’s inviting users to live in spaces that are not only smart but soulful. It’s a celebration of the beautiful union between design and experience, form and function, and ultimately, art and technology.

^[1] Samsung Art Store is an art subscription service available on Samsung Art TVs, including The Frame, NEO QLEDs and QLEDs. Currently available in 117 countries around the world, Samsung Art Store offers over 70 partners and 3,500 artworks in 4K quality. Through Samsung Art Store, subscribers can enjoy artwork from world-class galleries and masters at home and use it to create new interior designs every day.

Besides being one of the global leaders in technology, Samsung is a brand that enhances our lifestyles and the way we live. From the home to the office, Samsung’s commitment to innovation in design allows consumers to have products that elevate their environment and reflect their personal style. By merging art, personalisation, and technology, Samsung continues to transform everyday living, offering products that transcend traditional design to create functional, beautiful, and inspiring spaces.

From turning a TV into a work of art to offering bespoke, customisable home appliances, Samsung’s design philosophy is rooted in the idea that technology should enhance, not disrupt, the aesthetic of our homes and workplaces. By merging sleek, modern design with advanced functionality, Samsung is leading the way in a new era where form, function, and style coexist in harmony.

Here’s how four key products embody this commitment to design innovation and personalisation:

The Frame TV: Art Meets Technology

Samsung’s The Frame TV is a breakthrough in the way we view entertainment and aesthetics. Designed to blend seamlessly with any décor, this sleek, minimalistic TV transforms into a beautiful work of art when not in use. With its Art Mode display, 4K QLED picture quality, and smart connectivity, The Frame doesn’t just deliver exceptional viewing experiences, it enhances the room’s overall ambiance. Samsung has taken care to ensure that the TV is anything but intrusive, creating a television that fits effortlessly into any living space and elevates it with its clean and sophisticated design.

Samsung’s vision for The Frame TV is to integrate entertainment into a home’s aesthetic, pushing beyond the traditional bulky, black box TV. It’s not just a screen – it’s a centrepiece that can be personalised to reflect the user’s artistic tastes, transforming the space into an elegant gallery allowing people to have access to over 2000 Art pieces from around the world, all available on the Samsung Art Store.

Music Frame: The Art of Sound

The Music Frame is another stellar example of Samsung’s commitment to blending art with technology. This product fuses high-definition digital art displays with an integrated speaker system, delivering a rich, immersive sound experience that elevates the atmosphere of any room. Whether you’re listening to music or enjoying visual art, the Music Frame transforms the space into a sensory experience, where both sight and sound are harmoniously blended. With seamless connectivity to music streaming platforms, the Music Frame is as functional as it is beautiful.

Samsung designed the Music Frame with a focus on artistic expression. It’s not just about playing music – it’s about elevating the entire environment with sound and design. This product brings together art, music, and high-quality audio to create a statement piece that enhances the aesthetics of any space.

Bespoke Fridges: Smart Luxury Redefined

At the centre of the modern home, the kitchen deserves appliances that are as intelligent as they are elegant. Samsung’s Bespoke Fridges blend contemporary design with cutting-edge technology to deliver a truly refined experience. With a minimalist, modular aesthetic, the Bespoke range integrates seamlessly into any kitchen while offering innovative features like AI-powered cooling, smart connectivity, and energy-efficient performance. These fridges adapt to your lifestyle, learning usage patterns to optimise temperature control and reduce energy consumption. Samsung has reimagined the role of the refrigerator—not just as a storage solution, but as a sophisticated, high-performance appliance that enhances both form and function in everyday living.

Samsung Mobile Devices: Redefining Mobile Technology

Besides home products and appliances, Samsung’s mobile devices, including the Galaxy A Series and Galaxy S Series, continue to push the boundaries of mobile design and technology. The Galaxy A56 5G, Galaxy A36 5G, and Galaxy A26 5G all mark a significant step toward opening up new possibilities for even more users through advanced mobile AI technology. As the first Galaxy A series to feature Awesome Intelligence, it offers a comprehensive and intuitive mobile AI experience that offers powerful and fun AI-powered tools for easy search and amazing visual experiences. The Galaxy S25 Series offers unmatched performance, with elegant, premium designs that are as functional as they are beautiful. These Samsung devices are a fusion of advanced technology powered by AI and stylish design, reimagining the possibilities of what a smartphone can be.

Nabilah Kariem is a content creator who specialises in décor design and lifestyle content, and has had experience with Samsung products as a brand partner – she had this to say: “As someone who’s deeply passionate about both design and intentional living, Samsung’s approach truly resonates with me. Their products don’t just serve a function – they elevate everyday spaces with beauty and thoughtfulness. From the unique charm of the Bespoke Airdresser in my laundry, to the artful presence of The Frame TV in my lounge, each piece feels like a seamless part of my home. The Music Frame adds a luxury touch to any room, while my Samsung mobile devices keep me creative and connected with effortless style. I love how Samsung merges form and function so naturally – it’s design that makes life feel considered and elevated.”

As part of the Blue Tag Sale, Samsung is proud to present an exciting selection of home technology and appliances designed to transform your living space into a more productive, personalised, and efficient environment. These innovative products provide the perfect opportunity to enhance your home and unlock your creativity.

With a focus on both form and function, Samsung’s latest TVs and monitors bring cutting-edge technology into your home, allowing you to work smarter, play harder, and inspire your creative spirit. Whether you’re seeking the ultimate entertainment experience or a workstation that fosters productivity, Samsung’s products are built to meet the demands of modern living.

Transforming Lounge Spaces

Samsung’s TVs offer stunning picture quality, immersive sound, and smart features like streaming services, and gaming capabilities, making them perfect for entertainment and relaxation. The Frame TV, a unique product from Samsung, can be seamlessly be integrated into your space, serving as both a TV and a piece of art when not in use.

Transforming Creativity Spaces

Samsung’s monitors, such as the Odyssey series, provide high-resolution displays and colour accuracy making them ideal for creative work. These monitors feature a sleek, futuristic design that will make your setup the envy of all your friends.

Discover Samsung’s Transformative Home and Workspace Solutions:

Samsung 98 Inch Crystal UHD DU9000 4K Tizen OS Smart TV (UA98DU9000KXXA)
If you want to take your home entertainment to the next level, the 98″ Crystal UHD DU9000 offers excellent image quality and size, creating an awe-inspiring focal point in your living area. Available for R49,999* (save 20,000), this TV is perfect for viewing from any angle and will elevate your creative space to new heights.

Samsung 65″ The Frame Art Mode QLED 4K Smart TV (QA65LS03BAKXXA)
Bringing art and technology together, The Frame is the ideal addition to any creative home. When not in use as a TV, it displays beautiful artwork in Art Mode. Available for R21,999* (save R3,000), this stylish 65-inch QLED TV helps foster an inspiring atmosphere while blending seamlessly with your home décor.

Samsung The Freestyle 2nd Gen (SP-LFF3CLAXXXA)
Available for only R9,999* (save R999), the Freestyle 2nd Gen portable projector offers versatility with the ability to project onto almost any surface. Whether you want to create a home cinema experience or present creative ideas to clients, this compact projector can turn any space into a productivity powerhouse.

Colour accuracy, Samsung TVs are Pantone Validated.

Samsung 32″ Smart Monitor M70D UHD, USB-C with Speakers & Remote (LS32DM702UAXXA)
At just R7,999* (save R2,000), this smart monitor doubles as both a workstation and entertainment hub, with USB-C connectivity, built-in speakers, and UHD resolution to bring your projects to life. With a design that complements modern homes, it’s an all-in-one solution for productivity and creativity.

Samsung 32″ Odyssey G55C QHD, 1ms MPRT, 165Hz Gaming Monitor (LS32CG552EAXXA)
Both gamers and professionals would enjoy the Odyssey G55C, which offers an exceptional 165Hz refresh rate and a 1ms response time for a smooth and responsive experience. Now available for R6,499* (save R1,500), this curved monitor helps create an immersive workspace where you can both work and play.

Samsung’s latest collection of home technology not only upgrades the functionality of your space but also adds style, versatility, and inspiration. Get these incredible Blue Tag Sale deals and transform your home into a space that’s truly your own.

The Samsung Blue Tag Sale runs from 13 January – 2 March 2025, in Samsung stores, online, the Samsung Shop App, as well as participating retailers. Don’t miss out!

For more information, visit www.samsung.com/za

Whether enhancing personal spaces, embarking on new adventures, or adding that extra touch of sophistication to daily routines, the event inspired interior designers, interior architects, hospitality buyers and design enthusiasts to explore new possibilities. Guests immersed themselves in a dynamic showcase, engaging with Samsung’s incredible line-up and discovering how the brand is transforming lifestyle creativity. It was a fun, vibrant, and engaging afternoon.

Your Space, Your Style

Guests learned that their spaces reflect who they are and how they live—and Samsung was there to help them reimagine it. From innovative technology to stylish, functional design, Samsung’s lifestyle products empower individuals to recreate their environments in a way that reflects their unique tastes.

The Future is Here – Powered by AI

At the heart of Samsung’s vision this year was the future of AI-driven technology, which was unveiled at CES earlier this year. This year’s showcase highlighted several key products, each designed to seamlessly integrate technology and design into everyday life:

The Frame TV:

TV when it’s on, art when it’s off. The Frame transformed screens into stunning pieces of art with customizable frames and access to the Samsung Art Store, allowing living rooms to double as personal galleries.

Neo QLED:

Pioneering the next generation of picture quality, Samsung’s Neo QLED delivered an extraordinary viewing experience with Quantum Mini LEDs, taking clarity and colour to new heights.

Bespoke Fridge:

The Bespoke refrigerator combined functionality with style, featuring customizable panels that allowed attendees to personalize their kitchens while blending cutting-edge cooling technology with chic, contemporary design.

The Serif:

Unconditionally beautiful, The Serif looked stunning from any angle. Whether placed on a tabletop or its detachable floor stand, it enhanced any room with Samsung’s award-winning QLED technology and seamless mobile integration.

Music Frame:

A harmonious fusion of art and audio, the Music Frame proudly displayed printed masterpieces while immersing users in powerful audio, whether connected to a TV or used standalone.

Smart Monitor M8:

A one-stop solution for work, entertainment, and design, the Smart Monitor M8 combined functionality and flair, making it perfect for modern lifestyles.

These were just a few highlights from the vast array of lifestyle products on display. Attendees were encouraged to explore, interact, and imagine how these innovations could transform their everyday lives.

Samsung Retail Locations

For those ready to enhance their spaces, products were made available at Samsung stores located at Gateway and Pavilion malls.

The event concluded with a shared enthusiasm for lifestyle innovation, inspiring imaginations and encouraging guests to take their spaces—and lives—to the next level.

to life like never before

JOHANNESBURG, South Africa – 09 November 2021 – Today Samsung launched Life Unstoppable 2021, which this year takes the virtual experience one step further with a colourful and stylised mini-movie that tours the iconic Samsung ‘house of surprises’.

Our homes have become everything to us in the last 18 months – transforming into schools, offices, gyms and entertainment spaces. Although with so much time spent within our four walls, the home has also become a little too comfortable, with many Europeans in need of a reset. This year’s Life Unstoppable experience seeks to spark inspiration for those seeking to innovate their home experience, with products that enable consumers to once again ‘press play’ on a life of wonder and delight.

Life Unstoppable: ’house of surprises’ follows a family of eclectic characters, on a journey through their vibrant home, demonstrating the ways in which Samsung’s connected ecosystem of devices allows the family to unearth their inner creativity, passion and fuel a Life Unstoppable.

Life Unstoppable: ‘house of surprises’ is the first feature mini-movie of its kind for the brand, bringing technology to life in ways never seen before. The experience tours six different rooms in the ‘house of surprises’, with interactive vignettes each showcasing a collection of truly connected Samsung products, that fuel a much-needed reset of joy and inspiration in the home – from mobile screens that flip and fold, to immersive TVs that take your breath away, and home appliance innovations that bring a new spark to even your least favourite tasks.

“At Samsung, we develop innovations that go beyond what people expect. From folding phones to TVs that show art when switched off and washing machines that get your clothes faster by only using the amount of time, detergent and water actually needed,” said Dudu Mokholo, Chief Marketing Officer at Samsung Africa. “With the Samsung ‘house of surprises’ we are showing how our connected products bring innovations that help customers to live a Life Unstoppable.”

Samsung products and services are spotlighted in the immersive and colourful ‘house of surprises’, through brand spokespeople and the eccentric Unstoppables family: Gym-Buff Dad, Rockstar Mom, Magician Archie, Superstar Chef Evie and former Lucha-Libre Wrestler Gran.

Throughout the experience, attendees are immersed in a series of vignettes, each showcasing the full capabilities of Samsung’s 2021 product line-up for inspiring joy in the Unstoppables’ lives:

Space Race

The almost magical modularity of the Bespoke Refrigerator is brought to life when budding chef Evie runs out of room for the evening feast and her magician brother astonishingly adds another module to the unit.

Curious Incident of the Snowing Cake

The Unstoppables put the Samsung Bespoke Jet to the test when Evie’s snowing cake creation causes a wintery mess in the kitchen. Can the Samsung Bespoke Jet handle the heat or lack of?

Step into the Action

The family is transported into the action with The Premiere – Samsung’s lifestyle projector, and Q800 Soundbar at one of the famous Unstoppables’ movie nights, with truly immersive entertainment that creates laughter, tears and everything in between.

Colonel Dad

The Samsung Odyssey Neo G9 Gaming Monitor puts Dad one step ahead of the competition, as he leads his team to victory with a dynamic curved screen that enables him to fully execute his battle plans.

Lost in Music

Mom is immersed in her favourite musical moments on the true-to-life Neo QLED TV and Q950 Soundbar, which join Samsung’s other immersive QLED TV’s, The Frame – with unique personalised bezels – and The Serif, in the ‘house of surprises’, as she indulges in a dance party. But not wanting to rock out on her own, she dials some of her best friends into the fun thanks to Google Duo on her Galaxy Z Flip3.

The second edition in the Life Unstoppable series fuses storytelling and entertainment together in an interactive digital experience, which blends a range of Hollywood and digital techniques to place attendees in the heart of the narrative. Added interactive layers enable guests to engage with the movie in real time, creating a unique and disruptive experience, underpinned with the creative use of technology.

Discover the Unstoppables’ hidden talents and Samsung’s latest ecosystem of products in the colourful and immersive Life Unstoppable: ‘house of surprises’ at https://www.samsung.com/uk/explore/experiences/life-unstoppable-2021/.

Expanding to other spaces, the event served as a picture-perfect backdrop to the launch of The Premiere, which brought the themes to life in a big way. Over time, the focus of Samsung’s Lifestyle TVs has continually shifted and evolved. Due to the pandemic, many people prefer watching movies at home to going to the theatre these days. The Premiere is specifically designed for those who want to create a theatre-like environment in their homes. This easy-to-install model boasts a large, theatre-like screen with very sharp picture quality. With The Premiere, you can enjoy your favourite content on an ultra-large screen from the comfort of your home. With a premium fabric finish, The Premiere also serves as an excellent complement to your interior décor.

As the global leader in the TV category for the past 15 consecutive years, Samsung’s approach to innovation has seen their TVs evolved to be more visually stunning than ever before, while accommodating new uses and functions that showcase the TV’s diverse and flexible role in the home. Whereas the TV used to simply be a device for delivering entertainment, it has now become a central component of users’ interior design schemes. The Frame and The Serif TV reflect this theme by giving South Africans the opportunity to express their vision in unexpected ways, while still enjoying 4K QLED picture performance.

The Serif TV blurs the lines between modern design and technology. It is both stylish in concept and stunning in picture quality. With its Iconic I-shape profile, The Serif beautifully integrates into your personal style and interior décor. Its slim frame turns it into a statement piece.

TV when it’s on, art when it’s off, with its frame-like design, The Frame TV looks impressive on any wall. When it’s switched off, it turns into pieces of art in your home. Turn it on and enjoy your favourite shows in stunning 4K QLED quality. The Frame is a TV with an elegant and modern frame that seamlessly blends into your decor. You can customise your look with a range of different colour frame options to beautifully complement any space.

More than just a TV, Samsung’s lifestyle range is an opportunity to express yourself, in your space, in your own unique way.

JOHANNESBURG, South Africa – 01 July 2021 – Samsung has partnered with Decorex 2021 in a dynamic collaboration with renowned Cape Town studios, WeareEGG, THEFOURTH with Luxolo, Pederson and Lennard and Norval Foundation this June. A captivating gallery-like setting will be created specifically to highlight the unique traits of the Samsung lifestyle TV range. Centred around Samsung’s vision to enable people to use TV technology as tools of self-expression, Samsung South Africa Newsroom sat down with some of the designers and artists that include  Pederson + Lennard and Studio Lloyd, to get their view on Decorex 2021 and their integration of The Serif TV:

Why are platforms like Decorex important for artists?

Pederson + Lennard: Any platform that celebrates creativity and gives people a chance to recognise the value that this industry brings is a good one. We are excited to be a part of this showcase.

Studio  Lloyd: Sometimes it is quite difficult to put your name out there and to target a lot of people at the same time. Platforms like Decorex are highlighting the importance of local design and underline how many talented local artists there are in a city. Design can be expressed in so many different ways and we are grateful to be part of Decorex as we feel like it creates a bridge between the city residents and local artists. Especially after the past year, Decorex came in to focus on showcasing what the local creatives have to offer and that you won’t need to look beyond Cape Town’s borders.

How does The Serif or The Frame TV create a synergy between art and technology?

Pederson + Lennard: We work so hard to design pieces that celebrate simplicity and I think this is becoming increasingly important in our world now with so many distractions. The effortless way these TV’s frame artistic vision and give people the chance to express themselves in their own homes is inspiring.

Studio Lloyd: At Studio Lloyd, we create art by mixing handcraft and traditional design with technology. Our studio is full of life and vibrant energy and we listen to music on full blast all the time. The Near Field Communication would make it even easier to play music from our smartphone straight to a device. Technology keeps us energised while these lifestyle TV’s offer us inspiration for our craft.

Why would the Serif/Frame TV be ideal in your studio?

Pederson + Lennard: Nothing inspires like crisp images from nature and close up details. These unique TV’s deliver that magic in a setting and display style we can choose.

Studio Llyod: The Serif would be ideal in our studio as we have lots of existing and future clients visit our creative space. We would be able to discuss drawings and references on a large scale through The Serif’s razor sharp picture which can reproduce the images to the smallest detail. Our drawings would look incredible on the screen and the TV itself would fit seamlessly in our industrial studio.

Samsung will be showcasing its incredible lifestyle TV’s, The Frame TV and The Serif TV at Decorex 2021’s design trail which launches at The Radisson, Cape Town in June.