Samsung Electronics has announced the global launch of The Freestyle+, its latest Artificial Intelligence (“AI”)-powered portable projector designed to deliver a more flexible and personalised entertainment experience across a wide range of spaces.

Unveiled ahead of CES 2026 in Las Vegas, The Freestyle+ builds on the distinctive design of the original Freestyle while introducing smarter AI capabilities, improved brightness and expanded entertainment features — allowing users to enjoy content more freely, with minimal setup or adjustment.

“The Freestyle+ reflects Samsung’s vision to create displays that adapt naturally to how people live and move between spaces,” said Hun Lee, Executive Vice President of the Visual Display Business at Samsung Electronics. “By combining true portability with intelligent AI that optimises both the viewing environment and the content itself, The Freestyle+ makes it easier to enjoy a consistent, high-quality experience wherever you are.”

Smarter AI That Lets You Point and Play Instantly

At the core of The Freestyle+ is AI OptiScreen, Samsung’s AI-powered screen optimisation technology that automatically adjusts the picture to different spaces — so users can simply point, place and start watching. AI OptiScreen includes a set of intelligent features designed to automatically optimise the picture across different surfaces and environments:

• 3D Auto Keystone automatically corrects distortion even when projecting onto uneven or non-flat surfaces, such as corners, curtains or angled walls
• Real-time Focus continuously adjusts focus as the projector moves or rotates, helping maintain clear, stable images without blurring or visual noise
• Screen Fit automatically adjusts the image to match the screen area when used with a compatible projector screen accessory
• Wall Calibration analyses the colour or pattern of the projection surface and minimises visual distractions for clearer viewing

This intelligent viewing experience is further supported by Vision AI Companion, Samsung’s personalised AI platform for screens, which integrates enhanced Bixby¹ with AI services from global partners to enable more natural, conversational interaction with on-screen content.

Light to Carry, Designed for Everyday Viewing

Designed with portability in mind, The Freestyle+ features a compact cylindrical form factor that is easy to move between rooms or take on the go. With 430 ISO Lumens, it delivers nearly twice the brightness of the previous generation – helping content appear clear and engaging in everyday living environments.

Designed for everyday viewing, The Freestyle+ lets users move it freely without worrying about whether the space is “right” for projection. Its 180-degree rotating design supports projection at virtually any angle — including walls, floors and ceilings – without additional mounts or accessories, enabling flexible viewing setups that adapt naturally to different rooms and moments throughout the day.

On-the-Go Entertainment with Immersive Sound

Designed for moments beyond the living room, The Freestyle+ brings entertainment with you — without relying on external devices or fixed setups. Built-in access to Samsung TV Plus, certified OTT² service partners and Samsung Gaming Hub allows users to stream, play and explore content directly from the projector without the need for external devices.

For audio, The Freestyle+ delivers immersive, room-filling sound through its built-in 360-degree speaker, tuned to produce richer, fuller audio in a compact design. Q-Symphony allows the projector to work in sync with compatible Samsung soundbars, creating a more layered and cohesive sound experience wherever it is used. Samsung Electronics will showcase The Freestyle+ at CES 2026, taking place January 06 – 09 in Las Vegas, with a phased global rollout planned for the first half of the year.

^{[1] Bixby is Samsung’s brand of Internet of Things (IoT) voice assistant. Bixby service availability may vary depending on the country. Bixby recognises selected languages and certain accents/dialects, including Korean, English (US/GB/IN), Spanish (MX/ES), German, French, Italian, and Portuguese (BR). The user interface may change and differ by device. The availability of Bixby features and content providers may vary depending on the country/carrier/language/device model/OS version. A Samsung account log-in and data network connection (Wi-Fi or data network) are required.}

^[2] OTT (Over-the-Top) platforms are streaming services that deliver video content directly over the internet, bypassing traditional broadcasting methods like cable or satellite.

*This article contains products and features currently in development. The plans, product claims, timelines, and specifications described are subject to change without notice. Their future availability is not guaranteed.

*Availability may vary per region, country or carrier.

Samsung Electronics Co., Ltd. has unveiled its “Companion to AI Living” vision at The First Look, its CES® 2026 event held in the Latour Ballroom at the Wynn Las Vegas. The focus of the event was on Artificial Intelligence (“AI”) as Samsung’s philosophy – a foundation that connects the company’s R&D product development, operations and user experience.

TM Roh, CEO and Head of Samsung’s Device eXperience (DX) Division, opened The First Look by describing the company’s AI pioneership and how due to its vast, AI-enabled, connected ecosystem, Samsung can provide users with a true AI companion experience in their daily life. This approach gives users a chance to access more than just the basics from their technology and instead, provides opportunities to find more meaningful moments everywhere.

“Samsung is building a more unified, more personal experience across mobile, visual display, home appliances and services,” said TM Roh. “With our global connected ecosystem and by embedding AI across categories, Samsung is spearheading the way to offer more meaningful everyday AI experiences.”

Entertainment Companion: Extending the Experience Beyond Simple Viewing

SW Yong, President and Head of the Visual Display (VD) Business at Samsung Electronics; and Sukhmani Mohta, Chief Marketing and Partnerships Officer, VD Business at Samsung Electronics America took the stage to describe how Samsung’s displays are combining hardware excellence and visual intelligence to provide a true entertainment companion. Drawing from twenty years of innovating the TV industry – Samsung has built a full AI TV lineup that provides an entirely new way for users to interact with their TV.

The centre of the display line-up is the 130-inch Micro RGB, which represents a monumental leap in scale and picture quality. The 130-inch Micro RGB marks a new era of colour, featuring the widest and most detailed spectrum ever seen in Samsung TVs while its Timeless Frame design minimises distractions and allows the picture to take centre stage with understated elegance. A micro-sized RGB light source drives the unprecedented picture quality, with each microscopic red, green and blue diode shining independently to produce colour in its purest, most natural form. Micro RGB AI Engine Pro enables precise control of RGB colours and creates overwhelmingly vivid picture quality in every scene.

Elevating this next-level viewing experience, Vision AI Companion (VAC)^[1] uses AI technology to work alongside users as a full entertainment companion to enhance viewing, dining and mood – anywhere in the home. With it, users can receive guidance on what to watch, what to eat and what music to listen to – enhancing the overall TV experience in a way that extends far beyond simple viewing.

Samsung also offers intuitive modes to personalise the viewing experience. For soccer fans, AI Soccer Mode Pro delivers a more exciting gameday experience through AI-driven picture and sound tuning to stadium-level quality. AI Sound Controller Pro lets you raise or lower the volume of the crowd, commentary or background music – providing a personalised listening experience for TV shows and movies. Users can simply make verbal requests and any TV equipped with VAC – which includes Micro LED, Micro RGB, OLED, Neo QLED, Mini LED and UHD TV – contextually carries out those requests.

Across different types of programming, VAC also boosts the overall lifestyle experience. It allows users to find recipes for meals they see on TV by simply asking and uses the most up-to-date information to make recommendations that align with health and fitness goals. VAC offers multi-device functionality as well, sending recommended recipes directly to other devices like the newly-unveiled The Movingstyle, designed to move easily throughout the home and kitchen appliances – for a multi-device experience achieved through complete ecosystem integration.

Samsung has led the global soundbar market for 11 consecutive years.^[2] This year, it is introducing two new WiFi speakers, the Music Studio 5 and 7 – to further expand its integrated ecosystem. These models support a wider range of sound system combinations, enhance audiovisual quality and improve the aesthetics of any space. Each model shares a timeless, dot design concept by renowned designer Erwan Bouroullec – inspired by a universal symbol in music and art and grounded in Samsung’s signature design language.

Samsung also unveiled a host of new products that blend beautifully with users’ homes and aesthetics. The new, ultra-thin OLED S95H features a refined bezel that gives it art gallery elegance and Samsung’s new portable projector, The Freestyle+, is powered by VAC and allows users to view content on walls and ceilings, as well as uneven surfaces like corners and curtains.

The 2026 TV line-up^[3] supports HDR10+ ADVANCED, delivering enhanced brightness, genre-based optimisation, intelligent motion smoothing, advanced local tone mapping and improved gaming experience. As HDR10+ adoption grows among major OTT providers, Samsung will launch the HDR10+ ADVANCED in its 2026 TV line-up. Samsung also features Eclipsa Audio, the company’s new spatial sound system – introduced across all 2026 TVs.

Samsung also unveiled its most advanced Odyssey gaming monitor line-up yet, introducing five new models that push the boundaries of resolution, refresh rate and immersive visual performance. Led by Samsung’s first 6K 3D Odyssey G9, the 2026 line-up debuts groundbreaking display technologies for gamers and creators, including the next-generation Odyssey G6 and three new Odyssey G8 models. At the centre of all these display innovations is Samsung’s most powerful Tizen OS yet. Users can now enjoy seven years of Tizen OS upgrades – ensuring that TVs continue to evolve long after they have entered the home.

Home Companion: Connected Smart Appliances That Guide You Through Your Day

Cheolgi Kim, Executive Vice President and Head of Digital Appliances (DA) Division at Samsung Electronics, and Elizabeth Anderson, Head of Integrated Marketing, DA at Samsung Electronics America (SEA) outlined Samsung’s vision to evolve from providing home appliances to true home companions that work to eliminate the stress of daily chores. Cheolgi Kim also announced that as of December 2025, SmartThings⁴ now serves more than 430 million users, empowering Samsung with a significant scale and depth of insight that sets it apart from other brands. This insight comes to life with the Family Hub. The AI-enabled refrigerator is the centrepiece of the home and now, with an upgrade to AI Vision built with Google Gemini^[4] – it redefines living for an AI future.

With this update, AI Vision unlocks existing limitations in recognising food items, seamlessly tracking what is placed into and taken out of the refrigerator, making meal planning and food management simpler[5]. The Family Hub has won 10 CES Innovation Awards so far and Samsung’s AI-enabled fridges have received the award for the past three years.

Through a gamified feature called “What’s for Today?”^[6], select refrigerators provide recipe recommendations based on what is in the refrigerator or also random recommendations, reducing the stress caused by choosing what to cook. When selected, recipes show up through SmartThings Food, where users receive a step-by-step guide to help them get started instantly. The selected recipe can also be sent to connected cooking appliances to begin the process seamlessly. Video to Recipe^[7] adds even more simplicity, providing users with recommended cooking videos and converting those videos into easy-to-follow steps – allowing users to follow along while they cook without pausing the video or backtracking.

Samsung also unveiled FoodNote^[8], a new, weekly report that recaps users’ food intake patterns, from most-used ingredients and recipe recommendations and which items it’s time to restock. Additionally, Now Brief^[9] includes more widgets on the Family Hub screen and with Voice ID^[10], can distinguish between family members and display content relevant to each individual. Ultimately, these features come together to provide various helpful insights and information throughout the week.

In the laundry room, the Bespoke AI Laundry Combo removes the need to transfer loads of laundry, solving a major pain point for households. This year’s model comes with enhanced features, like a faster super speed cycle and enhanced drying performance. Moreover, Samsung’s new Bespoke AI AirDresser is here to solve another common problem with your clothes. It features Auto Wrinkle Care, which blasts strong air and steam jets to smooth out shirts. All users have to do is hang their shirt and wait, reducing the burden in busy mornings.

Around the house, the Bespoke AI Jet Bot Steam Ultra, powered by a Qualcomm Dragonwing processor, features an Active Stereo 3D Sensor to recognise liquids^[11] like coffee, juice or even transparent liquids like water. While its camera helps with navigation, it also allows the robot vacuum to serve as a monitoring device for when users are away from home – notifying them about their pets and whether there is any suspicious activity^[12]. Plus, with a smarter Bixby^[13], users can speak conversationally to their robot vacuum to carry out tasks with ease. For the deep level of connectivity and integration that forms the backbone of a holistic, AI-powered experience, Samsung’s Bespoke AI appliances have received a CES Innovation Award.

Additional benefits include a mutually beneficial partnership with Hartford Steam Boiler (HSB) to help unlock real, meaningful savings to the smart home experience. HSB President and CEO Greg M. Barats joined the presentation to discuss the partnership, explaining the potential benefits of having smart appliances connected to SmartThings to reduce insurance premiums. This is the best of the AI era – increased protections and reduced costs for users. After a successful pilot run in the U.S. in 2025, the collaboration is expanding to more states across the U.S., as well as to top home insurance carriers in other global regions.

Care Companion: Shifting From Reactive to Proactive Care

Finally, Praveen Raja, Vice President and Head of Digital Health at Samsung Research America (SRA), introduced Samsung’s long-term vision for intelligent care enabled by Samsung’s integrated device ecosystem, redefining care as a reactive need to a proactive opportunity. With AI, phones, appliances, wearables and other connected devices will help users prevent potential health concerns before they occur.

For example, Samsung aims to provide personalised health coaching, offering effective exercise and sleep coaching to help decrease risk for major chronic diseases and also suggesting appropriate recipes based on ingredients available in connected refrigerators. Additionally, if any abnormal signs or patterns are detected, it will alert users while allowing their health metrics to be shared with providers via the Xealth platform and to facilitating virtual professional consultations.

Recognising the importance of preventative health, Samsung is also expanding its capabilities in dementia detection through research partnerships, with wearable devices registering subtle changes to mobility, speech and engagement that can be indicative of long-term cognitive changes.

Samsung Knox and Knox Matrix serve as the foundation of this hyper-personalised ecosystem, safeguarding user data at every turn. As AI is constantly evolving, so are Knox and Knox Matrix. To maintain security despite constant changes, Samsung’s security systems are consistently identifying AI risks by advancing to protect data in AI training processes and approving models through red team analysis.

The Samsung Exhibition Zone at CES is available to the public Jan. 04-07. For more information, visit: Samsung Newsroom.

Disclaimers:

^{[1]Feature available in certain regions and models. Availability and supported features may vary by region and watching conditions. Voice commands recognise English, French, Spanish, Portuguese, German, Italian, and Korean, but not all accents, dialects, and expressions are recognised. This feature provides AI-created content, with accuracy not guaranteed, so results should be confirmed. Requires a specific Bluetooth remote (TM2660H/TM2661H) (sold separately on some models). In-box remote for some models (M70H/U800H) does not support voice recognition. Requires either a Mobile Quick Remote or separately purchased Bluetooth remote. Feature accessible with the AI button or the Home button (via long press) on remote controls without an AI button.}

^{[2] According to market research firm FutureSource Consulting, Samsung captured a global market share of 20.1% in revenue and 18.4% in sales volume in 2024, further strengthening its leadership in the premium audio industry since 2014.}

^{[3]HDR10+ ADVANCED will be available on the following models: QN990H, R95H, S95H, S90H, R90H, S85H, LS03HW, LS03H, and QN80H.}

^{[4]To use SmartThings, download the App from the Galaxy Store, Google Play Store, or Apple App Store. The SmartThings App requires Android OS 10↑ with a minimum of 3GB RAM space or iOS 15↑. Supported OS specifications and app screen configuration may change with app updates.}

^{[5] Google Gemini is provided by Google LLC. Service availability, supported functions, and accuracy may vary by country, language, device model, and OS/One UI version. Users must be 18 or older. Some functions may require additional app settings and features, or results may vary by subscription.}

^{[6]AI Vision refers to the refrigerator’s internal camera and AI-based processing that helps recognise food items. A Wi-Fi connection and a Samsung account are required. If a food item is not recognisable, it may be listed as an unknown item. AI Vision cannot identify or list any food items in the freezer. Recognition uses AI models that may be updated periodically to help improve performance. The user may need to manually check and adjust the list to ensure its accuracy. A red light turns on when the camera is operating. The user’s appearance may be captured, but areas other than the food item are automatically blurred.}

^{[7] A Wi-Fi connection and a Samsung account are required}

^{[8] A Wi-Fi connection and a Samsung account are required}

^{[9] A Wi-Fi connection and a Samsung, Google, or Microsoft account may be required. You must use the same log-in account on each of the devices. Availability of certain apps may vary by country, region, service provider, network environment, or device, and may change without notice.}

^{[10] Each user must register for a Samsung Account on screen appliances in advance. Up to six accounts can be registered on a single device. To use Voice ID, users must have agreed to the Bixby terms and conditions. Voice ID registration is available on select appliances, TVs and mobiles, and only one voice can be registered per account.}

^{[11] A liquid spill is defined as a coloured or transparent liquid, such as water or juice, having a size of 7cm x 7cm (15 ml in volume) or larger. Identification may be affected by the size of the liquid or the environmental conditions of the floor, such as the floor pattern, colour of the floor, direct or reflected light, or shape of the liquid. Excessive amount of liquid on the floor may cause secondary contamination.}

^{[12] Must download the SmartThings app available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. Only cats and dogs can be recognised. The recognition capabilities may be limited by the posture or position of a pet. The ability to recognise your pet may vary depending on the type of animal and the living environment. It only recognises a pet presence based on generic visual indicators and cannot identify individual pets. Each appliance needs to be set to be optimised for pets by the SmartThings App.}

^{[13] Bixby is Samsung’s brand of Internet of Things (IoT) voice assistant. Bixby service availability may vary depending on the country. Bixby recognises selected languages and certain accents/dialects, including Korean, English (US/GB/IN), Spanish (MX/ES), German, French, Italian, and Portuguese (BR). The user interface may change and differ by device. The availability of Bixby features and content providers may vary depending on the country/carrier/language/device model/OS version. A Samsung account log-in and data network connection (Wi-Fi or data network) are required.}

As part of the Blue Tag Sale, Samsung is proud to present an exciting selection of home technology and appliances designed to transform your living space into a more productive, personalised, and efficient environment. These innovative products provide the perfect opportunity to enhance your home and unlock your creativity.

With a focus on both form and function, Samsung’s latest TVs and monitors bring cutting-edge technology into your home, allowing you to work smarter, play harder, and inspire your creative spirit. Whether you’re seeking the ultimate entertainment experience or a workstation that fosters productivity, Samsung’s products are built to meet the demands of modern living.

Transforming Lounge Spaces

Samsung’s TVs offer stunning picture quality, immersive sound, and smart features like streaming services, and gaming capabilities, making them perfect for entertainment and relaxation. The Frame TV, a unique product from Samsung, can be seamlessly be integrated into your space, serving as both a TV and a piece of art when not in use.

Transforming Creativity Spaces

Samsung’s monitors, such as the Odyssey series, provide high-resolution displays and colour accuracy making them ideal for creative work. These monitors feature a sleek, futuristic design that will make your setup the envy of all your friends.

Discover Samsung’s Transformative Home and Workspace Solutions:

Samsung 98 Inch Crystal UHD DU9000 4K Tizen OS Smart TV (UA98DU9000KXXA)
If you want to take your home entertainment to the next level, the 98″ Crystal UHD DU9000 offers excellent image quality and size, creating an awe-inspiring focal point in your living area. Available for R49,999* (save 20,000), this TV is perfect for viewing from any angle and will elevate your creative space to new heights.

Samsung 65″ The Frame Art Mode QLED 4K Smart TV (QA65LS03BAKXXA)
Bringing art and technology together, The Frame is the ideal addition to any creative home. When not in use as a TV, it displays beautiful artwork in Art Mode. Available for R21,999* (save R3,000), this stylish 65-inch QLED TV helps foster an inspiring atmosphere while blending seamlessly with your home décor.

Samsung The Freestyle 2nd Gen (SP-LFF3CLAXXXA)
Available for only R9,999* (save R999), the Freestyle 2nd Gen portable projector offers versatility with the ability to project onto almost any surface. Whether you want to create a home cinema experience or present creative ideas to clients, this compact projector can turn any space into a productivity powerhouse.

Colour accuracy, Samsung TVs are Pantone Validated.

Samsung 32″ Smart Monitor M70D UHD, USB-C with Speakers & Remote (LS32DM702UAXXA)
At just R7,999* (save R2,000), this smart monitor doubles as both a workstation and entertainment hub, with USB-C connectivity, built-in speakers, and UHD resolution to bring your projects to life. With a design that complements modern homes, it’s an all-in-one solution for productivity and creativity.

Samsung 32″ Odyssey G55C QHD, 1ms MPRT, 165Hz Gaming Monitor (LS32CG552EAXXA)
Both gamers and professionals would enjoy the Odyssey G55C, which offers an exceptional 165Hz refresh rate and a 1ms response time for a smooth and responsive experience. Now available for R6,499* (save R1,500), this curved monitor helps create an immersive workspace where you can both work and play.

Samsung’s latest collection of home technology not only upgrades the functionality of your space but also adds style, versatility, and inspiration. Get these incredible Blue Tag Sale deals and transform your home into a space that’s truly your own.

The Samsung Blue Tag Sale runs from 13 January – 2 March 2025, in Samsung stores, online, the Samsung Shop App, as well as participating retailers. Don’t miss out!

For more information, visit www.samsung.com/za

This Black Friday, Samsung invites consumers to embark on their holiday adventures with confidence, thanks to a range of innovative home appliances designed to enhance travel experiences and ensure peace of mind. With attractive discounts and special offers, Samsung empowers users to explore the world while managing their homes seamlessly.

As we approach the holiday season, Samsung recognises the joys of travel and the importance of a smart and efficient home. Our advanced innovative products are equipped with cutting-edge technology that keeps homes safe, organised, and ready for return, allowing travellers to focus on their adventures.

Smart Home Management: Control from Anywhere

With Samsung’s SmartThings app, you can monitor and manage your home connected devices remotely, providing you reassurance while travelling. Whether you are switching the lights on and off whilst on holiday, monitoring energy use, managing security systems or even switching off your TV from anywhere, Samsung ensures peace of mind at every step of your journey. Now, you can enjoy your travels without any worries. SmartThings App works with more than 340 supported brands, so from switching on the lights to cooling the room temperature, you can control your devices and run your daily routine from your car’s screen, with the new introduced Android Auto.

Refrigeration and Food Preservation: Plan Ahead for Convenience

Before you head out on vacation, Samsung’s state-of-the-art refrigerators help streamline meal planning and grocery management. The Smart Food App allows users to track expiration dates, create shopping lists, and even suggest recipes based on your predetermined dietary requirements. With Samsung’s refrigeration technology, fresh ingredients await your return home. One of the Black Friday fridge deals is the RS65 Side by Side fridge, Plumbed Water & Ice dispenser, Gentle Silver, 617L, which is now available for just R22,999*, offering a saving of R7,000.

Laundry Solutions: Fresh Clothes, Ready for Adventure

Samsung’s washers and dryers are designed with the busy traveller in mind. Featuring the Smart Care function, these appliances enable users to monitor laundry cycles remotely, receiving alerts when clothes are ready. No more worries about musty garments or forgotten loads—keep your wardrobe fresh and prepared for your next getaway. This Black Friday, you can get the Bespoke AI 12KG Front Loader, with Eco bubble (WW12BB944DGBFA) for the reduced price of R14,999*, and Buy & Get rewards to the value of R3,000.

Sustainability and Efficiency: Travel with a Conscience

As travellers become more conscious of their environmental impact, Samsung’s energy-efficient appliances contribute to sustainable living. Our innovative designs minimise energy consumption, allowing users to lower their carbon footprint while they travel. Embrace eco-friendly practices without sacrificing convenience.

Versatility on the Go: The Freestyle and Music Frame

Explore your world with The Freestyle, the ultimate companion for any travel experience. This versatile device adapts effortlessly to various moods and settings, making it perfect for relaxing after a day of hiking or when camping as it’s easier than ever to create a scenic window view or a relaxing virtual fireplace to make your camping trip much more cosy and memorable. With the Freestyle, entertainment follows you wherever your adventures lead. Get it this Black Friday for R9,999* and save R3,000.

The Music Frame Wireless Smart Speaker, customisable smart speaker that immerses you in powerful audio to enjoy your favourite music while displaying a collection of your favourite photos. Wireless Music Streaming lets you seamlessly connect to Music Frame and set the vibe in a matter of moments. No matter where you are, you can play music from your mobile device wirelessly, keeping you entertained with its crisp, balanced sound from its 3-way speaker. You can get it for R5,499* and save R1,500 this Black Friday.

Unmissable Black Friday Deals

This Black Friday, take advantage of exclusive deals on Samsung’s full range of home appliances. From smart refrigerators to efficient laundry solutions, now is the perfect time to upgrade your home and enhance your travel experience. You can access these incredible deals on the wide range of Samsung products from 1 November – 02 December 2024, both online and at participating retailers nationwide. Read on to get a preview of what’s coming up.

Shop at Samsung.com and Samsung stores this Black Friday and stand a chance to win your share of R400,000** in weekly prizes. Visit our Samsung Stores for expert advice and shop the latest products for you and family this summer.

For more on Black Friday Deals, visit www.samsung.com/za and https://samsungair.co.za/shop/

* Recommended retail price
** Terms and conditions apply

Samsung South Africa just announced its Better for [your life] campaign, which is designed to highlight how the company’s diverse range of products serves as an enabler for improving customer’s daily experiences. From cutting edge home appliances, to stylish and immersive TVs, efficient air conditioners and productivity boosting monitors, our line-up empowers users to elevate and enhance their lifestyles with convenience, comfort, and stylish innovation. The campaign is also supported by great offers which are available from 20 March to 05 May 2024 T&C’s apply.

In a world where technology increasingly shapes our daily lives, Samsung is committed to helping customers enhance their productivity, entertainment, as well potentially improving their health and well-being.  At the same time, the hybrid living trend continues to spark interest in technologies that add new levels of flexibility to consumers’ homes. This leads consumers to seek more convenience not only in the kitchen but throughout the house, driving demand for connected and customised experiences that streamline more aspects of daily life. With the effects of climate change becoming more apparent and energy prices fluctuating, the sustainable living trend is expected to continue in 2024. This, in turn, will drive demand for appliances that empower users to save energy and reduce their electricity bills.

Utilising the integrated capabilities of SmartThings, Samsung is dedicated to illustrating how consumers can seamlessly connect their devices and effortlessly manage their homes.  This underscores the daily reality of device experience for customers, while also emphasing Samsung’s commitment to showcasing just how simple it can be done.  The Better For [Your Life] campaign is underpinned by three main pillars, i.e. Better For [Energy Savings], Better for [Your Interior] and Better for [Your Day].

“We’re excited to introduce this campaign that goes beyond just great deals. Our mission has always been to enhance the quality of our consumers’ lives through cutting-edge technology. This campaign is a demonstration of that, offering not just products, but experiences that bring convenience and joy to your everyday life. From our latest smartphones, smart home appliances or electronics, our products are designed with the consumer in mind. Take advantage of these offers and experience the innovation that makes Samsung Better For Your Life,” said Mike van Lier, Vice President of Consumer Electronics at Samsung South Africa.

The Better for [your life] campaign is an opportunity for customers to get themselves great products and experience the best in innovation. Offers include a wide range of Samsung’s premium products, including lifestyle TVs, refrigerators, microwaves, washing machines, smart monitors, air-conditioners, smartphones, wearables, and hearables. This initiative allows customers to upgrade their lifestyles.

Better for your life

Samsung products have revolutionised daily life in countless ways, offering innovation and reliability across a spectrum of technology. The company’s range of home appliances integrates smart features, saving time and energy while ensuring convenience and comfort. Whether it’s a sleek television offering immersive entertainment, a refrigerator that keeps food fresher for longer while using less energy, or wearable devices that promote healthier lifestyles, Samsung products seamlessly integrate into daily routines, enriching lives with their blend of functionality and style.

Products such as The Frame, The Serif, NEO QLED and OLED TVs, The Freestyle, and the Soundbar redefine home entertainment by providing beauty and immersive audio visual experiences that could take your leisure time to new heights. With a selection of smart gaming monitors with dynamic displays, intense colours, and rapid response times, Samsung wants you to bring your A-game when you work and play.

Better for [energy savings]

Energy efficient products are also on offer. Samsung’s renowned commitment to energy-saving goals is evident in products like the Bespoke refrigerator, which monitors and controls energy consumption through SmartThings. The WindFree air conditioner’s motion-detecting eco-cooling optimises power usage, contributing to overall household energy efficiency. The Bespoke AI washing machine and dryer prioritise efficiency, reducing water and energy consumption while helping you save on energy costs.

Better for [your interior]

Creating your dream home is a journey of envisioning comfort, efficiency, and style, and Samsung products and home appliances can be central to realising this vision. Imagine walking into a living room adorned with a state-of-the-art Samsung The Frame TV, which is designed to look like a slim picture frame, giving you access to a wide range of art galleries in the comfort of your home, all made possible by the Samsung Art Store. In the kitchen, Samsung’s range of Bespoke refrigerators, microwaves, washing machine and dishwashers seamlessly blend functionality and aesthetics, making meal preparation a breeze while elevating the design of your kitchen space.

Picture a laundry room equipped with Samsung’s innovative washer and dryer units, offering advanced features like AI-powered laundry assistant and eco-friendly operation, ensuring clothes are always fresh and clean with minimal environmental impact. Samsung products cater to every aspect of modern living, transforming your house into the dream home you’ve always desired, where convenience, comfort, and sophistication converge effortlessly.

Better for [your day]

For those pursuing fitness goals, the combination of The Serif TV, Soundbar, and Galaxy Watch 6 could help you transform your home into a fitness haven and enjoy workout sessions that not only entertain but also contribute to your overall health and wellness.

For more details on the promotion and all its deals, go to https://www.samsung.com/za/offer/better-life/

SmartThings is the smart way to make your Valentines an experience you will never forget; you can set the perfect mood with less strain. The Galaxy A15 is a smartphone for a smart price, available for R3, 799, saving you R200. This device comes packed with 128GB Storage² and 4GB + 4GB RAM², 6.5-inch Super AMOLED display³ that boasts vibrant clarity even in direct sunlight. It also has 50MP main camera for your masterpiece, 5MP Ultra-Wide and 2MP Macro cameras for landscapes and close-ups and a 13MP Front camera for profile-worthy selfies with your partner.

For those who are shopping for Tablets, the Samsung Galaxy Tab S9 WIFI that ignites spontaneous creativity and productivity is available now at the unbelievable price of R17 999, saving you R2 000. This tablet seamlessly blends functionality and innovation with features that include 11” Dynamic AMOLED 2X display (120Hz)⁴, water and dust resistant with an IP68-rating⁵ and comes with next-gen processor for next-level productivity, creativity and gaming. Whether you are in a demanding work mode or a romantic escape with your partner this Valentine’s Day, this device is poised to be the added companion that you need.

Whip up a cosy candlelight with the help of SmartThings app, which allows you to create a memorable menu using SmartThings Cooking. SmartThings Cooking is a service that does it all for you, from finding recipes, creating a night to remember to managing shopping list. And that’s not all! Let Samsung help you create memories that last a lifetime by taking your entertainment experience to the next level with a unique portable projector. The Samsung Freestyle 2nd Gen with Gaming Hub now costs R9 999, saving you R4 000.

You can now create the ultimate cinema experience with up-to-100 inches viewing, Smart TV Experience. The Freestyle 2^nd Gen comes equipped with cutting-edge features that include all-round design, instant set-up and premium 360 sound; making this a better option for romantic movies with your loved ones in this month of love.

The AR8500T Wind-Free Energy Saving Air Conditioner with Wi-Fi⁶ and AI Technology allows you to stay comfortably cool without killing the mood. It reduces energy use by 77%⁶ to save money and help you enjoy a more intelligent way of living. WindFree cools a wider and larger area more evenly. Moreover, it consumes up to 77% less energy than Fast Cooling mode⁷. With the AR8500T Wind-Free Air Conditioner priced at R14 399, saving you R2 000, you can now control the temperature in your home anytime and anywhere. Using the SmartThings App, you can remotely control and monitor the air conditioner with just a touch.

To capitalise on these incredible Valentine’s Day week deals in the Blue Tag Sale and explore even more benefits from Samsung SmartThings, head straight to your nearest Samsung Store, any of the participating retailers or shop online while stock last⁸ . You can also visit samsung.com/za for more details on these special offers.

Disclaimers:

 ^[1]Terms & Conditions Apply.  Please refer to the SmartThings terms of service for more details. We do not guarantee the compatibility of our Apps with any third party hardware or software, and are not responsible for any loss of functionality or performance caused third party hardware or software

^[2]Memory/storage options and availability may vary by country, region or carrier. Available memory/storage capacity is subject to pre-installed software.

^[3]Measured diagonally, the screen size is 6.5″ in the full rectangle and 6.3″ accounting for the rounded corners. Actual viewable area is less due to the rounded corners and the camera cut-out.

^[4]The Dynamic AMOLED 2X display on Galaxy Tab S9 Series received a certification from VDE Germany for 100 percent Mobile Colour Volume in the DCI-P3 colour range, which means your images aren’t washed out and you’ll get unbelievably vivid colours regardless of differing levels of brightness. The display can achieve peak brightness of up to 930 nits, improving the contrast between dark and light aspects of digital content for a more brilliant picture quality, with a 1,000,000:1 contrast ratio to make your mobile experience more immersive.

^[5]Galaxy Tab S9, Tab S9+, Tab S9 Ultra are rated as IP68. Based on test condition for submersion in up to 1.5 meter of fresh water for up to 30 mins. Not advised for beach or pool use.

^[6]Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. Voice control supported in English (US, UK, Indian), Chinese, Korean, French, German, Italian and Spanish. Portuguese will also be supported by the end of 2019.

^[7]Tested on the AR07T9170HA3 model, based on the power consumption of Fast Cooling mode vs. Wind-Free Cooling mode.

^[8]T&C’s Apply. Available from participating retailers and stockists. Pricing constitutes recommended retail pricing and may vary.

More capable processors in Neo QLED 4K, brighter OLEDs, and expertly crafted MICRO LEDs all boost the viewing experience

Lifestyle lineup adds the Music Frame customisable speaker and The Premiere 8K, the industry’s first wireless 8K projector

Samsung Electronics Co., Ltd. has announced its latest QLED, MICRO LED, OLED and Lifestyle display lineups ahead of CES® 2024. The announcement also served to kick off the AI screen era through the introduction of a next-generation AI processor poised to redefine the perception of smart display capabilities. In addition to bringing improved picture and sound quality, the new lineups provide consumers with AI-powered features secured by Samsung Knox, focusing on inspiring and empowering individual lifestyles.

“Now that we are living through the hyper-connected era, it’s no longer just about delivering quality visual experiences. Displays should enhance our lives both on and off the screen,” said SW Yong, President and Head of Visual Display Business at Samsung Electronics. “Samsung’s AI screens, powered by on-device AI technology, are designed to be the centrepiece of users’ homes, connecting all compatible devices to offer users a more flexible and diverse lifestyle.”

Double the AI Performance for Enhanced Neo QLED 8K Picture Quality

Samsung’s newest Neo QLED 8K and 4K TVs offer the full package, including lifelike picture quality, premium audio technology and a rich array of apps and services. At its core, the 2024 Neo QLED 8K is Samsung’s latest and most innovative TV processor yet: NQ8 AI Gen3, which has a neural processing unit (NPU) that is twice as fast as that of its predecessor. The amount of neural networks has also increased eightfold from 64 to 512, allowing everything on screen to be displayed in crisp detail. Thanks to this advanced processor, the 2024 lineup is equipped with unprecedented performance upgrades.

The Neo QLED lineup also brings a suite of picture quality and design-enhancing features, including:

• 8K AI Upscaling Pro:^[1] Leverages NQ8 AI Gen3 for enhanced 8K upscaling, sharpening low resolution content so that it is displayed in ultra-high resolution.
• AI Motion Enhancer Pro: Solves common issues in sporting content — such as ball distortion — by streaming high-resolution sports matches through this feature^[2] powered by NQ8 AI Gen3. The feature automatically detects the sport type and uses deep learning to apply the proper ball detection model.
• Real Depth Enhancer Pro: Adds details to fast-moving scenes using AI to precisely control mini LEDs. By detecting the part of a scene that the human eye would naturally focus on and bringing it to the foreground, images appear more lifelike and three-dimensional.
• Infinity Air Design: Complements Neo QLED 8K’s impeccable picture quality with a screen only 12.9mm in depth^[3], allowing for an immersive viewing experience that focuses on high resolution and outstanding sound quality. It is also offers a unique mirror effect in which the TV appears to hover in its surroundings.

The performance of the Neo QLED 8K is rounded out by immaculate audio quality, on par with the stunning 8K picture quality on screen.

• 2024 Q-Symphony: Allows users to connect multiple wireless speakers and a soundbar to a TV or projector for perfect audio synchronisation across shows, movies, and playlists. It’s a technology that perfectly synchronises TV with wireless speakers and a soundbar.
• Active Voice Amplifier Pro: A proprietary AI dialogue booster that utilises exclusive deep-learning technology to significantly enhance dialogue and voices on screen. It separates voices from mixed audio, enhancing voice input so users can easily follow the conversation on screen at any volume.

2024 Tizen OS Streamlines the Home TV Experience

The 2024 Tizen OS brings content front and centre on the Neo QLED 8K lineup. It offers a personalised content and service experience based on different accounts set up on smart TVs. Now, different members of each household with a Samsung Smart TV can set up a profile for personalised recommendations and a more customised overall experience.

• Samsung TV Plus: The updated user interface (UI) includes a new home screen with an overview of available content, with added categories for faster content discovery. The service will also connect with Samsung accounts to easily access users’ favorite channels and content while offering tailored content suggestions based on viewing history.

• Designed for Samsung Gaming Hub’ Controller: Samsung has partnered with gaming accessory provider Performance Designed Products (PDP) to develop the first “Designed for Samsung Gaming Hub” controller, set to be launched at CES 2024. PDP’s new wireless controller includes a built-in, rechargeable battery that provides up to 40 hours of playtime per charge, a 30-foot low-latency Bluetooth wireless connection, a Samsung Gaming Hub home button capable of launching Gaming Hub, an easy-to-use TV volume control button and more.

Connected, Inclusive Experiences With the Samsung Ecosystem

With Samsung TVs at the centre of the home, users can reap the benefits of the latest innovations and enjoy seamless connectivity between devices in their day-to-day life. In 2024, Samsung will vastly improve its connected experience with Samsung Daily+^[4], a hub for in-home activity. It provides a wide range of services and features — from personal training and telehealth to video calls and remote PC solutions — in one single interface. New features include the following:

• Workout Tracker: This free service^[5] puts real-time exercise data — such as workout duration and heart rates from wearable devices — on top of users’ content on Samsung screens to keep them both entertained and informed while working out at home.
• TechnoGym: enhances your home workout with high-quality fitness and wellness videos from the world-class instructors at TechnoGym. Discover these curated contents for maximum performance, only on Samsung TV.
• F45: Users can experience F45’s world-renowned dynamic HIIT workouts, now in your living room through high-intensity workout videos and wellness challenges
• Tail: provides real-time video consultation with a vet in the comfort of users’ homes. From basic care tips to advanced advice, Dr.Tail has a range of questions covered. Users can connect with veterinary experts in real time whenever they need.

Multi Control: Allows more efficient work from home by giving users control of all their screens — including TVs, smartphones, and monitors — with a Bluetooth keyboard or mouse. Users can experience a different way to work by copying and pasting, reading documents and more across devices.

Samsung’s latest 2024 TVs and screens also come with greater compatibility across various devices within the ecosystem, allowing a more integrated connection between TVs and smartphones or wearable devices for a greater level of customisation, accessibility and convenience.

• Mobile Smart Connect: All of the new featured apps and services are easily controlled with the SmartThings Mobile Plugin, which transforms the smartphone into a multi-functional remote that offers users greater control over their screens. With a straightforward pop-up interface and a customisable UI, the app provides convenience and enhanced accessibility.
• 360 Audio: The audio feature, previously offered on Galaxy devices, has also expanded to Samsung TVs and screens. Now, Samsung Galaxy Buds seamlessly connect to TVs to deliver spatial audio for movies, shows and even gaming titles, so users can be truly immersed in visual content and gameplay.
• Vibrary: Enjoy your favorite artist’s high-quality images via the big screen of your TV. With Ambient Mode, you can be welcomed every day by your favourite artist. You can also enjoy photos and music from TV and mobile devices through Casting, providing a seamless viewing experience.

The latest TV and screen lineup also boasts enhanced accessibility offerings, allowing more consumers to enjoy their favourite content on Samsung Neo QLED than ever before.

• Audio Subtitle: The world’s first on-device TV feature that uses AI and Optical Character Recognition (OCR) technology to provide a voice guide for embedded subtitles in real-time.
• Remote for Barrier Free: An app designed for users with visual, auditory or physical disabilities by enabling more thoughtful TV control via smartphones. The highly customisable app incorporates UI enhancements such as intuitive button placement, distinct colours and tactile feedback, while also integrating Samsung’s latest accessibility features such as voice guides for easy access right from the smartphone.
• Relumino Together Mode: Relumino is a feature that enables people with low vision to enjoy their favourite TV shows, movies, and games without the need for wearable hardware. With AI technology dynamically outlining the edges of on-screen elements and rebalancing colours, the feature enables users with low vision to see people and objects. Relumino Together Mode provides standard screens and Relumino Mode screens side-by-side, so people with low vision and their families can enjoy TV together.

MICRO LED: Pushing the Boundaries of Display Technology

With the new transparent MICRO LED, Samsung is showing the world that there are infinite possibilities for screens. The screen, which looks like a piece of transparent glass, boasts an extremely small MICRO LED chip and a precision manufacturing process that eliminates seams and light refraction. This allows the transparent MICRO LED to create a clear, unobstructed picture for various use cases in both homes and B2B environments.

Touting a modular design that allows users to personalise the shape, size and ratio of screens to fit any space, MICRO LED is a truly innovative screen technology. Samsung’s years of research and development — stemming from its semiconductor expertise — have led to an extremely effective process, allowing LED chip operation circuits to be directly deposited on the glass and thereby mitigating the loss of brightness that users may experience with conventional displays.

Offering Wider OLED Lineups To Meet Consumer Preferences

Samsung’s 2024 OLED TVs build on the legacy of last year’s models, with the S95D offering an ultra-large 77-inch canvas for high-detail, a high-frame rate and intensely vibrant video. The display is 20% brighter than previous models, with deep and rich blacks and AI-enhanced colour accuracy so pure that it’s Pantone Validated. Samsung has also introduced the S90D and S85D in various sizes, from 42” to 83’’.^[6]

New ‘OLED Glare Free’ technology^[7] — specifically designed for 2024 OLED screens — preserves colour accuracy and reduces reflections while maintaining image sharpness to ensure an immersive viewing experience, even in daylight. The OLED-optimised, low-reflection coating overcomes the trade-off between gloss and reflection thanks to a new, specialised hard-coating layer and surface coating pattern.

The S95D’s screen will captivate audiences with advanced, proprietary picture-quality engines that preserve perfect whites, deeper blacks and accurate colours. In addition to being Samsung’s brightest OLED screen yet, it also features high refresh rates of up to 144Hz, so sports fans and gamers can enjoy seamless motion and crystal-clear action on their screens.

New Lifestyle Products Deliver Bespoke Solutions To Enrich Every Lifestyle

In addition to its award-winning lifestyle lineup that includes The Frame, The Serif and The Terrace, Samsung is reaffirming its commitment to “Screens Everywhere, Screens for All” with the various new products in its latest lifestyle lineup. These new additions provide another level of customisation and personalisation, as seen below:

• The Frame: Already the best-selling lifestyle screen product, The Frame comes with new enhancements to boost the art experience. Now with over 2,500 artworks from world-renowned museums and galleries in the Art Store, users can enjoy an Art Store experience that is even better than before. The Frame’s new art streaming feature gives users a taste of the Art Store’s diverse collection by providing them with 20 free hand-selected artworks each month. Moreover, the 2024 Frame helps reduce energy costs by up to 10% with the variable refresh rate adjustment available in Art Mode^[8].
• The Premiere 8K Projector: The Premiere 8K is the world’s first projector offering wireless connectivity. Removing the need for cables, this solution allows consumers to keep their living spaces neat and tidy. The ultra-short throw projector comes packed with smart features — such as picture-off premium home audio, cloud gaming, always-on voice with far-field mic and four multi-view screen splits — to extend usability and provide almost increased use cases. The projector incorporates Samsung’s patented “Sound-on-Screen” technology, integrating the top speaker module and software algorithms with Dolby Atmos for an immersive sound experience.
• The Freestyle 2^nd Gen: The second iteration of the portable projector features Smart Edge Blending, which supports seamless merging of projections from two The Freestyle devices to create a large screen for pictures and videos. It allows two devices to project an image as big as 160-inches with a 21:9 screen ratio, with no manual adjustment needed.

New Soundbars for Immersive Audio Experience

To top off a home entertainment setup, the 2024 soundbar lineup offers newly updated models for even more immersive audio experiences, which are particularly bolstered by advanced AI algorithms.

• Music Frame: This customisable speaker is compatible with SmartThings and provides surround sound when paired with Samsung TVs and soundbars. Music Frame can either operate as a standalone wireless speaker or pair with a Samsung TV and soundbar via Q-Symphony to augment bass and surround sound. Seamlessly blending into its environment by camouflaging itself inside modern picture frames, Music Frame provides high-quality sound without being an eyesore.
• HW-Q990D: This soundbar delivers an 11.1.4-channel sound experience with True Dolby Atmos sound at 4K 120Hz. It analyses audio and uses AI to optimise sound for the perfect experience across a wide range of content.
• HW-S800D: This ultra-thin, 1.6-inch-deep soundbar is designed to fit seamlessly into any space and provides rich and immersive sound. At only a third of the depth of conventional soundbars, the S800D has 10 drivers, including dedicated overhead speakers and a centre channel for crystal-clear vocals. The combination of a deep bass subwoofer and a passive radiator also enhances the listening experience with deep, distortion-free bass in a compact form factor. 

Samsung’s 2024 TV lineup promises a seamless fusion of cutting-edge technology and user-centric design, setting the stage for personalised, immersive experiences that redefine the way people live and engage with their devices.

For more information visit: https://news.samsung.com/za/ces-2024

^[1] QN900D only. 8K AI Upscaling for other models.

^[2] Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode.

^[3] 12.9mm in depth only applies to 65’’ QN900D.

^[4] Samsung Daily+ will be applied to DU7000↑ and rolled out worldwide.

^[5] Workout Tracker is compatible with Galaxy Watch 4 and up, YouTube and TV program content. It will be compatible with various third-party devices later in 2024.

^[6] Size and model availability of OLEDs may vary by country.

^[7] UL’s verification validates the ‘OLED Glare Free’ claim by assessing the products against Unified Glare Rating (UGR) testing standard set by the International Commission on Illumination (CIE) and testing standard set by the International Organisation for Standardisation.

^[8] This feature applies to the 55’’ display and above.

The evening began with the guests arriving in their favourite sleepwear, but sleep was far from the agenda at the homey Samsung DQX, Design Quarter in Fourways. The guests found themselves immersed in the Samsung lifestyle experiences created by the compact, portable and versatile, the Samsung 2^nd generation Freestyle, an entertainment device that makes it easy to bring big screen viewing experiences everywhere. In one of the kitchens they interacted with a multimedia display blazoned on a fridge. Those that chose to hang out in the lounge enjoyed a feast for the Una Rams-themed artwork that was supersized and spectacularly displayed on the wall using the Smart Edge feature of the Samsung 2^nd generation Freestyle.

Even the reception area got a bit of a face lift and transformed into the official Samsung Galaxy zone. This is where guests got the chance to flex and capture memories with the must-have foldable, the Samsung Galaxy Z Flip5. All this happened while others played video games on a 100 inch display with a Samsung 2^nd generation Freestyle that was hooked up to a Samsung Galaxy S23.

As if the excitement and the scenes of the night weren’t enough to wow the crowds, Samsung gave everyone in attendance to chance to win a Samsung 2^nd generation Freestyle worth R13,999. The fans were not disappointed as the headline singer and songwriter descended onto the scene to perform an intimate music set filled with his newest hits from the “Hold Me When I’m Cold – The Cuddle Pack” EP. He took the crowd on a nostalgic R&B journey with a variety of hits like Next2Me, SOS, 2am, Body Party, Bebe and Pull up. Along this journey with Lovers and Friends, he brought collaborators like Langa Mavuso and Tron Pyre to join him on the stage.

After an enthralling performance Una Rams said “I really loved this intimate session because I really wanted to make it a special moment for the fans, family and friends who have been rooting with me to celebrate this moment with me.” This was the first time that the talented Zoomer partnered with Samsung and he said that “It feels like I have just reached a new peak in my career and this partnership with Samsung puts the battery in my back to keep going and want to dream some more. I am a tech geek myself and getting the opportunity to work with Samsung. Tech is a tool that allows us to reach forward and do new things. It only makes sense for music to be elevated through tech. The marriage between Samsung and my brand makes sense”

Looking back at this new partnership, Anesu Malisa, Head of Samsung’s Future Generation Lab Africa, said “We’re always trying to find new ways to engage with customers, influencers and artists and tap into different passion points in exciting ways. So what excites us about this partnership with Una is that he had already brought out his amazing story of self-expression which included writing award winning music and led up to the launch of his latest music project launch. We wanted to find exciting ways to talk about the Freestyle, so we took the next big thing in SA music scene, Una Rams, and partnered him with the next big thing in tech, the Samsung 2^nd generation Freestyle to create an unforgettable night at the Samsung DQX”.

For more on Una Rams’ “Hold Me When It’s Cold – The Cuddle Pack” EP, follow the artist Instagram and watch the below video for a glimpse of how the night went:

Go bigger with the power of 2

One of the biggest upgrades in the new Freestyle 2^nd Gen is Smart Edge Blending^[1], a feature that seamlessly combines projections from two Freestyle 2^nd Gen devices to create an extra-large screen for pictures and videos. When two Freestyle devices are connected through a mobile device on the same Wi-Fi, users can enlarge their screen by up to 160 inches and enjoy a 21:9 screen ratio with no further manual adjustments required. Speaker capacity can also be enhanced and intensified with the choice of dedicating the left and right stereo sound output to each device to create a more immersive audio experience.

Scale and Move Screen

Need to size things up or down? The Freestyle 2^nd Gen has it covered, no need to move the image around. When the wall or surface isn’t quite right, this smart theatre-to-go makes it easy to shrink down the image, move it around and project from 30 to 100 inches. Plus, you can put your screen wherever you want in portrait or landscape orientation using the 180-degree tilt. Auto Levelling keeps the screen horizontal and prevents distortions, even on a tilted surface. Auto Focus ensures a clear picture, and Auto Keystone measures all angles to project at the universal 16:9 ratio^[2].

Smart Entertainment Everywhere

Work out, follow a recipe or play a game—all from one portable smart theatre^[3]. It’s got content covered with the streaming services that users love^[4] and also the first projector with far-field voice control for hands-free flexibility, so you can take your hobbies to go. Moreover, you can pack in the power and easily pair The Freestyle 2^nd Gen with your personal portable battery. The freestyle is compatible with external batteries that support USB-PD and 50W/20V output or aboce. With no need for an outlet, you can take it with you for on-the-go entertainment, indoors or out.

Voice Assistants

With the Freestyle 2^nd Gen, everyday viewing isn’t just fun, it is easy. This smart projector comes with a built-in voice assistants^[5]. So if you want to find all your favourite shows, turn up the volume or take control, you just say it and the Freestyle 2^nd Gen does it.

360° Sound

To go with the Immersive and astounding sounds with 360-degree audio from The Freestyle 2^nd Gen. High-quality speakers ensure an earful, even from across the room.

The 2^nd generation Freestyle brings new features that make it the must-have device to project your vibeThe versatility and innovation of this new Freestyle projector fits in the day-to-day needs of our customers, especially as we move into spring and summer seasons when people are more on the move they can have a big screen wherever they go with the Freestyle 2^nd Gen.

The Samsung Freestyle 2^nd Gen projector is launching at R13,999^[6].  The Early Order Offer includes exclusive gifts of up to R5000 which include a Carry Case, a battery base, 3 Freestyle skins as well as a R750 Netflix voucher for all your streaming needs. Early orders are valid from the 21^st of September until the 29th of October. Visit https://www.samsung.com/za/ for T&C’s and more details.

Samsung proudly supports Busan’s bid for the World Expo 2030.

[1] Requires 2 units of the Freestyle 2^nd Gen. Use of this features requires the SmartThings application. Only images are supported by iOS devices. Galaxy devices support both image and video formats.

[2] Watching projector for an extended period of time causes the panel to generate heat, which is released through the vents on the Projector.

[3] Includes Samsung SmartHub by Wi-Fi; additional external content by Micro HDMI port (adapter/cables not included) and compatible devices with AirPlay 2, SmartThings’ Tap View.

[4]  Some services are available to watch after registration and subscription.

[5] This service availability may vary by region, service provider, language and is subject to change without notice.

[6] Terms and conditions apply.

Get more this Black Friday with Samsung’s unbeatable offers. Designed for enthusiasts who want nothing less than the best, Samsung presents its remarkable 98″ QLED 4K Q80C super big television. But that’s not all – purchase this model and receive the new Freestyle 2^nd Gen smart projector for free[1], and qualify for Signature Service which includes Free delivery, Free installation, Expert product setup and exceptional customer service. Both these products epitomise Samsung’s commitment to delivering the ultimate viewing experiences to its consumers.

Get to experience what majestic television viewing is all about through the super big 98” screen. Let every corner of your room immerse in a stadium or cinema-like experience with a screen size designed to captivate.

The picture quality is something to write home about with its Direct Full Array feature that promises ultra-fine contrast levels. Experience the deepest blacks and the purest whites, ensuring each scene feels lifelike. Whether you’re reminiscing with old videos or streaming your favourite Netflix or Prime Video flick, the Neural Quantum Processor enhances every frame, bringing it closer to 4K brilliance.

With its powerful Neural Quantum Processor 4K, you get to experience the full benefits of the entire 98-inches and immerse yourself in the majestic pictures unfolding right in front of your eyes.  The powerful processor adjusts brightness, amplifies contrast, enhances objects and upscales resolution to turn everyday content into a feast for the eyes.

Get to enjoy realistic images in amazing clarity and detail courtesy of the TV’s Quantum HDR+. This is a shift from merely watching your favourite content, be it sports, series or movies, to truly enjoying it. If you opt to stay home and enjoy a game on the TV as opposed to going to the stadium, you’ll have zero regrets as the huge screen that fills your wall brings you all the action as if you’re right in the arena. Besides delivering an awesome picture, the processor also optimises the sound quality of whatever you watch.

You can find all your favourite content in one place with Smart Hub, which puts content curation and discovery in your hands, leaving you more time to stream and enjoy your shows instead of searching. For your optimal enjoyment, the TV comes with the Multi View feature, which lets you view different forms of content simultaneously, including live channels, apps, games, or the content mirrored from your mobile device.

With the free Freestyle 2^nd Gen smart projector as the cherry on top of your purchase, you gift yourself the magic of yet another viewing marvel. You get to expand your viewing horizons as you project up to a 100” screen size and enjoy a built-in sound system that resonates with clarity. The enhanced User Interface means you can navigate with ease, courtesy of the Smart TV capability, designed for a faster, smoother experience.

The only thing better than enjoying a monumental TV viewing experience is doing so with a remote control that’s a gift to the environment. As you go green with the solar-powered SolarCell Remote, you say goodbye to battery hassles as the remote works flawlessly without them.

“We are thrilled to introduce two of our most innovative products to our Black Friday deals. Both the 98″ QLED 4K Q80C and the Freestyle 2^nd Gen smart projector gift will surely bring joy to our customers. These are testaments to Samsung’s dedication to bringing innovative technology into today’s households. We’ve raised the bar this Black Friday, to ensure that our customers receive value like never before,” said Mike van Lier, Vice President for Consumer Electronics at Samsung.

Elevate your entertainment with 2023 Black Friday deals on these premium products that are available for a limited period at Samsung outlets and selected retail partners.

Be sure to get more this Black Friday. To find out more, go to https://www.samsung.com/za/offer/blackfriday/

Samsung proudly supports Busan’s bid for the World Expo 2030.

[1] Terms and Conditions Apply.