to life like never before

JOHANNESBURG, South Africa – 09 November 2021 – Today Samsung launched Life Unstoppable 2021, which this year takes the virtual experience one step further with a colourful and stylised mini-movie that tours the iconic Samsung ‘house of surprises’.

Our homes have become everything to us in the last 18 months – transforming into schools, offices, gyms and entertainment spaces. Although with so much time spent within our four walls, the home has also become a little too comfortable, with many Europeans in need of a reset. This year’s Life Unstoppable experience seeks to spark inspiration for those seeking to innovate their home experience, with products that enable consumers to once again ‘press play’ on a life of wonder and delight.

Life Unstoppable: ’house of surprises’ follows a family of eclectic characters, on a journey through their vibrant home, demonstrating the ways in which Samsung’s connected ecosystem of devices allows the family to unearth their inner creativity, passion and fuel a Life Unstoppable.

Life Unstoppable: ‘house of surprises’ is the first feature mini-movie of its kind for the brand, bringing technology to life in ways never seen before. The experience tours six different rooms in the ‘house of surprises’, with interactive vignettes each showcasing a collection of truly connected Samsung products, that fuel a much-needed reset of joy and inspiration in the home – from mobile screens that flip and fold, to immersive TVs that take your breath away, and home appliance innovations that bring a new spark to even your least favourite tasks.

“At Samsung, we develop innovations that go beyond what people expect. From folding phones to TVs that show art when switched off and washing machines that get your clothes faster by only using the amount of time, detergent and water actually needed,” said Dudu Mokholo, Chief Marketing Officer at Samsung Africa. “With the Samsung ‘house of surprises’ we are showing how our connected products bring innovations that help customers to live a Life Unstoppable.”

Samsung products and services are spotlighted in the immersive and colourful ‘house of surprises’, through brand spokespeople and the eccentric Unstoppables family: Gym-Buff Dad, Rockstar Mom, Magician Archie, Superstar Chef Evie and former Lucha-Libre Wrestler Gran.

Throughout the experience, attendees are immersed in a series of vignettes, each showcasing the full capabilities of Samsung’s 2021 product line-up for inspiring joy in the Unstoppables’ lives:

Space Race

The almost magical modularity of the Bespoke Refrigerator is brought to life when budding chef Evie runs out of room for the evening feast and her magician brother astonishingly adds another module to the unit.

Curious Incident of the Snowing Cake

The Unstoppables put the Samsung Bespoke Jet to the test when Evie’s snowing cake creation causes a wintery mess in the kitchen. Can the Samsung Bespoke Jet handle the heat or lack of?

Step into the Action

The family is transported into the action with The Premiere – Samsung’s lifestyle projector, and Q800 Soundbar at one of the famous Unstoppables’ movie nights, with truly immersive entertainment that creates laughter, tears and everything in between.

Colonel Dad

The Samsung Odyssey Neo G9 Gaming Monitor puts Dad one step ahead of the competition, as he leads his team to victory with a dynamic curved screen that enables him to fully execute his battle plans.

Lost in Music

Mom is immersed in her favourite musical moments on the true-to-life Neo QLED TV and Q950 Soundbar, which join Samsung’s other immersive QLED TV’s, The Frame – with unique personalised bezels – and The Serif, in the ‘house of surprises’, as she indulges in a dance party. But not wanting to rock out on her own, she dials some of her best friends into the fun thanks to Google Duo on her Galaxy Z Flip3.

The second edition in the Life Unstoppable series fuses storytelling and entertainment together in an interactive digital experience, which blends a range of Hollywood and digital techniques to place attendees in the heart of the narrative. Added interactive layers enable guests to engage with the movie in real time, creating a unique and disruptive experience, underpinned with the creative use of technology.

Discover the Unstoppables’ hidden talents and Samsung’s latest ecosystem of products in the colourful and immersive Life Unstoppable: ‘house of surprises’ at https://www.samsung.com/uk/explore/experiences/life-unstoppable-2021/.

Expanding to other spaces, the event served as a picture-perfect backdrop to the launch of The Premiere, which brought the themes to life in a big way. Over time, the focus of Samsung’s Lifestyle TVs has continually shifted and evolved. Due to the pandemic, many people prefer watching movies at home to going to the theatre these days. The Premiere is specifically designed for those who want to create a theatre-like environment in their homes. This easy-to-install model boasts a large, theatre-like screen with very sharp picture quality. With The Premiere, you can enjoy your favourite content on an ultra-large screen from the comfort of your home. With a premium fabric finish, The Premiere also serves as an excellent complement to your interior décor.

As the global leader in the TV category for the past 15 consecutive years, Samsung’s approach to innovation has seen their TVs evolved to be more visually stunning than ever before, while accommodating new uses and functions that showcase the TV’s diverse and flexible role in the home. Whereas the TV used to simply be a device for delivering entertainment, it has now become a central component of users’ interior design schemes. The Frame and The Serif TV reflect this theme by giving South Africans the opportunity to express their vision in unexpected ways, while still enjoying 4K QLED picture performance.

The Serif TV blurs the lines between modern design and technology. It is both stylish in concept and stunning in picture quality. With its Iconic I-shape profile, The Serif beautifully integrates into your personal style and interior décor. Its slim frame turns it into a statement piece.

TV when it’s on, art when it’s off, with its frame-like design, The Frame TV looks impressive on any wall. When it’s switched off, it turns into pieces of art in your home. Turn it on and enjoy your favourite shows in stunning 4K QLED quality. The Frame is a TV with an elegant and modern frame that seamlessly blends into your decor. You can customise your look with a range of different colour frame options to beautifully complement any space.

More than just a TV, Samsung’s lifestyle range is an opportunity to express yourself, in your space, in your own unique way.

“At Samsung, we are proud to constantly innovate to improve consumers’ everyday lives. Over the past year, technologies that were once ‘nice to have’ became a need, as our homes became offices, schools, gyms, and more,” said Nivash Ramsern, Head: Visual Display at Samsung South Africa. “The role of the TV in our lives has grown and in 2021, Samsung continues to redefine the role of TV around the needs and passions of consumers.”

For decades, TVs were seen simply as a way to watch movies and shows; now, TVs are serving as conference rooms and fitness hubs. By taking advantage of many features for the first time this past year, people are re-examining the role that their TV plays in their lives. Beyond Samsung’s innovative approach to new features, our leadership in picture performance has made Samsung the number one global TV manufacturer for 15 consecutive years. In 2021, Samsung continues to break new ground to offer consumers extraordinary viewing experiences.

MICRO LED Comes Home

With superb brightness, deep blacks, and breath-taking image quality, MICRO LED technology offers a ground-breaking viewing experience that lasts. Its inorganic LEDs help prevent burn-in and ensure the screen stays vibrant over its lifetime.

In 2018, Samsung introduced MICRO LED in the form of “The Wall”—a configurable system of modules that can reach an astounding 292 inches for an experience like no other. With its inherent flexibility, “The Wall” requires professional installation in the home or office. In 2021, Samsung brings all the power of MICRO LED technology in the form factor of a traditional TV experience. Now, consumers can take home the cinematic experience in a beautiful edge-to-edge screen design, with no need for professional assembly and installation. MICRO LED is available in 110’’ and 99’’ sizes globally beginning at the end of March; an 88’’ size is launching this fall; and a 76’’ is on the future roadmap.

MICRO LED can become 4 screens in one. With 4Vue (Quad View), consumers can watch up to four sources of content simultaneously. Keep up with multiple sports at once, or stream a walkthrough while playing a video game. MICRO LED brings true-to-life picture quality at an enormous scale—out of the box.

Samsung Neo QLED Fits Any Home and Every Passion

As people turn to TVs as an outlet for their passions, Samsung developed Samsung Neo QLED to enhance the viewing experience, no matter what you are watching. The Samsung Neo QLED viewing experience is defined by our Neo Quantum Processor, and new Quantum Mini LEDs. At just 1/40^th the size of conventional LEDs, Quantum Mini LEDs allow for ultra-fine light control. With deep blacks, bright lights, and upscaling technology smarter than any Samsung TV has ever offered, Samsung Neo QLED delivers an ultra-realistic picture—whether you are watching a football game, or playing one on your gaming console.

Samsung Neo QLED also offers features that level up gaming. Samsung is proud to be the Official TV Partner of Xbox Series X in the United States and Canada. With Xbox and Samsung renewing their multi-year agreement this year, the two companies will continue working together to offer an unbeatable gaming experience. Samsung Neo QLED and QLED offer cutting-edge capabilities that make them a phenomenal companion to next-gen gaming with Xbox Series X. In addition, Samsung Neo QLED and QLED let you see virtually every detail with incredible 4k clarity, a silky-smooth 120 frames per second, and a low 5.8ms response time.

In order to further deliver optimized gaming performance to the 2021 Samsung Neo QLED and QLED line, Samsung has also partnered with AMD to develop the first TV with Freesync Premium Pro support for both PC and console games to deliver a truly exceptional HDR gaming experience. Additionally, Samsung’s new Game Bar helps players quickly monitor critical aspects of play. You can use it to access Samsung’s Super Ultrawide Gameview, which brings ultra-wide aspect ratios—traditionally only available on gaming monitors—to the TV.

For those with a passion for fitness, Samsung Neo QLED brings athletic training and healthy living to the home. Last year, when people weren’t able to go to the gym, many sought ways to stay fit at home. Samsung Health, a comprehensive fitness and mindfulness platform launched in the spring of 2020, met this need. Samsung Health helped us stay fit with partner apps for every style of fitness and health, along with seamless connectivity to mobile devices and wearables.

In 2021, Samsung Health adds the benefit of a Smart Trainer. With an optional camera sold separately, the Smart Trainer utilises AI to analyse your posture and provide real-time feedback to improve your form as you follow instructional videos.

In 2021, Samsung Neo QLED’s 8K models (QN800A and QN900A) will be available in 65’’, 75’’, and 85’’ sizes, while the 4K models (QN90A and QN85A) will reflect an even wider selection, starting at 50’’.

TV Technology That Reflects Your Style Indoors or Outdoors

Consumers today expect experiences tailored to their needs, personal tastes, and style. The Lifestyle TV category offers screens designed for every consumer and every space—in and outside the home.

The Frame transforms the TV into a work of art that can be personalised to fit your aesthetic and decor. With new partnerships in the Art Store,^[1] like NAVA Contemporary and Etsy, The Frame features more original artwork to match individual tastes. It also includes AI-based auto-curation technology that recommends artwork based on your selections. Curate your own personal art collection with a growing library of over 1,400 pieces of art from world-renowned institutions. The Frame also features increased photo storage space from 500 megabytes in 2020 to 6 gigabytes in 2021, so you can store up to 1,200 photos (all) in UHD quality. From beloved classics to stunning photography, the Art Store gives you access to a variety of content to personalise your space.

In 2021, there are new ways to customise the Frame itself—from new mounting options like the Slim Fit Wall Mount to five bezel options and more from third party providers. Additionally, we have made the 2021 Frame slimmer than ever: just 24.9 millimetres thick, about the same depth as an actual picture frame. It’s just as appealing off as when it’s on.

Samsung is also offering a new way to display the 2021 Frame, with My Shelf, a new accessory releasing globally later this year that lets you create a tailored wall with personal touches to complement your screen and décor. My Shelf can be attached to the 55-inch, 65-inch, and 75-inch Frame sizes, and will be available in four different colours: beige, white, brown, and black.

For those who miss the movie theatre experience, The Premiere, the industry’s first triple laser projector with 4K resolution, represents the next stage in home cinema—all in a compact package. Traditional beam projectors can be clunky and difficult to set up—and even if they offer a big screen, the resolution is sometimes far below an ordinary TV. The Premiere’s minimalist design, with rounded edges and a fabric finish, fits neatly into any home. To help consumers use the Premiere anywhere in their home, we are going to be offering rollable screens optimised for the Premiere later this year on Samsung.com. Just position the Premiere around 5 inches or further from a monotone wall or ALR screen, and break out the popcorn.

Screens Suited for Every Need – From Productivity to Play

In 2020, the relevance of the monitor at home changed dramatically. For many, this meant additional screens for multiple needs. Suddenly, a screen that was used to shop online or surf social media became critical to daily life, as consumers used it to make the most of work, school, and play.

To fulfil this demand, the Smart Monitor is Samsung’s first “do-it-all” monitor—uniting the best of monitor and TV. Smart Monitor is compatible with Wi-Fi, Bluetooth, Wireless DeX, and Apple AirPlay 2, letting consumers work from anywhere without needing to connect to a PC. With AirPlay 2, customers can stream, control, and share their favourite content directly from their iPhone, iPad, or Mac to their monitor. When you need to relax, you can enjoy your favourite shows by turning on the Smart TV platform and accessing your preferred streaming apps. Smart Monitor helps consumers stay productive when they need to be—and entertained when they need a break.

In 2020, the Odyssey G9 gaming monitor generated a lot of buzz—this year, Samsung is levelling up the experience with a Quantum MiniLED display and premium gaming features. The 1000R screen curvature, combined with Quantum MiniLED display technology, gives gamers an experience unlike any other. The new G9 joins Samsung’s full line-up of curved and flat Odyssey gaming monitors.

To enable a new way of learning and working while staying safe, we are introducing the Samsung Interactive Display FLIP 85-inch, a digital whiteboard you can write, draw, and edit on. The Flip offers connective features for hybrid working and learning to help consumers succeed—whether in the classroom, the office, or at home. With optimised 4K picture quality and easy-to-read visuals, a team of up to 20 can work simultaneously to sync personal devices for real-time content sharing. The Flip allows users to see a co-worker’s or teacher’s presentation as if they were there in person—offering the ability to work together while staying safe. Designed to foster greater collaboration, increase productivity, and enable a seamless exchange of ideas, the 75-inch display joins the 55-inch, 65-inch, and 85-inch display.

Sound That Matches the Visual

While Samsung TVs offer incredible sound from the tiniest of speakers, nothing rounds out the home theatre experience like the addition of a Samsung soundbar. The 2021 Q Series line-up includes exclusive Q-Symphony tech, syncing audio from the Samsung TV to deliver enhanced 3-dimensional sound. The soundbar even measures its environment to project audio precisely where it needs to be.

For a full, deep and rich immersive experience, the Q950A boasts the industry’s first 11.1.4 channel sound bringing you right into the centre of the action. Its new Bass Boost feature allows users to add “more boom” with a simple click. For those who play music from their mobile devices, Tap Sound makes it as simple as tapping a device to the soundbar. And the Q950A works with multiple voice assistants, including Amazon Alexa and Bixby, making it easy to take full control of the listening experience.

Passions, Style, Tastes, and Needs

In 2021, Samsung complements your passions, adjusts to your tastes, and delivers performance that enhances all experiences. From the pinnacle of luxurious performance in MICRO LED, to the aesthetic appeal of The Frame, Samsung redefines the role of the TV in your home, at a time when the TV is more relevant than ever.

For more information on Samsung’s TV products, please visit www.samsung.com/.

* Product availability may vary by region.

[1] Art Store subscription required to access full selection. Fees apply to subscription service.

“During the past year, we have witnessed the pivotal role technology played in helping us carry on with our lives and stay connected with each other,” said Nivash Ramsern, Head: Visual Display at Samsung South Africa. “Our commitment to an inclusive and sustainable future goes hand-in-hand with our relentless pursuit for innovation to meet consumers’ ever-changing needs – from reducing the carbon footprint of our products, to providing a suite of accessibility features, to offering an unparalleled viewing experience that fits each user’s lifestyle.”

A Sustainable and Accessible Future for All

Over the next few years, Samsung will embark on a journey of “Going Green” in aligning TV business operations through the following long-term sustainability programs:

• Reducing Carbon Footprint and Improving Energy Efficiency: Samsung will seek to systematically decrease its overall carbon footprint in TV manufacturing. The company will also seek to lower user power consumption and use more recycled materials across its entire TV line.
• Sustainable Packaging Design: Building on valuable consumer feedback, Samsung is expanding its award-winning ‘Eco-packaging’ design to all 2021 Lifestyle TVs and most of the 2021 Neo QLED line. This sustainable solution can upcycle up to 200,000 tons of corrugated boxes each year.¹ By minimising text and graphic imagery on the Eco-packaging, the oil-based ink from colour printing that’s traditionally used on TV boxes is eliminated, helping to further reduce waste.
• Solar Cell Remote Control: In 2021, Samsung TVs will come with a solar-powered remote control that can be recharged by indoor light, outdoor light or USB—a first-of-its-kind innovation for the brand. This will help prevent waste from a projected 99 million AA batteries over seven years.² To construct the remote, Samsung innovated manufacturing process that upcycles plastics from recyclable bottles –including 24% recycled content.³

Samsung’s 2021 accessibility features – now available on all 2021 QLED and Neo QLED models – bring the latest advances in technology and Artificial Intelligence(AI) to help more people comfortably enjoy their TV experience. The 2021 line adds new features such as Caption Moving, Sign Language Zoom and Multi-Output Audio, giving those with the hard of hearing, the deaf, people with low vision, and the blind the ability to optimize their viewing to their needs and preferences. By 2022, Samsung is committing to expand its Voice Guide feature—which provides audio guidance for people with the deaf and people with low vision. And Samsung will continue to develop new AI based features to enhance the accessibility of Samsung TVs in the years to come.

Neo QLED Takes a Quantum Leap in TV Display Technology

Samsung is introducing a whole new display technology, Neo QLED, to its flagship 8K (QN900A) and 4K (QN90A) models. Samsung is taking QLED to the next level enabled by new light source, Quantum Mini LED precisely controlled by Quantum Matrix Technology and Neo Quantum Processor, a powerful picture processor optimised for Neo QLED.

Samsung designed the Quantum Mini LED to be 1/40 the height of a conventional LED. Instead of using a lens to disperse light, and a package to fix the LED in place, the Quantum Mini LED has incredibly thin micro layers filled with many more LEDs. Quantum Matrix Technology enables ultra-fine and precise control of the densely packed LEDs, preventing blooming—and allowing viewers to enjoy content as its meant to be seen. Neo QLED increases the luminance scale to 12-bit with 4096 steps; this helps make dark areas darker and bright areas brighter, resulting in a more precise and immersive HDR experience. And Neo QLED benefits from Samsung’s proprietary, powerful Neo Quantum Processor with enhanced upscaling capabilities. By using up to 16 different neural network models, each trained in AI upscaling and deep learning technology, the Neo Quantum Processor can optimise picture quality to 4K and 8K picture output regardless of the input quality.

Samsung’s 2021 Neo QLED 8K features a new Infinity One Design—a nearly bezel-less screen providing an even more immersive viewing experience in a sleek design and form factor. And Neo QLED 8K’s attachable Slim One Connect box—an all-new cable management system that can be attached to the TV’s back—allows for an easier install and cleaner aesthetic. The 2021 Neo QLED 8K also packs in several premium, room-filling audio features; Object Tracking Sound (OTS) Pro’s dynamic sound corresponds to the movement of objects on screen, and SpaceFit Sound analyses the installed TV’s physical environment and outputs immersive sound tailored specifically to your space.

Samsung’s 2021 Neo QLED 8K and 4K models offer smart features that expand the role of the TV and help consumers meet their changing needs when it comes to fitness, entertainment and the home office.

• Samsung Health seamlessly transforms the home into a personal gym, and the new Smart Trainer feature tracks and analyzes posture in real time, just like a personal trainer. During and post-workout, Smart Trainer provides feedback on form, helps you count your reps, and estimates calories burned. With video and interactive training via Bixby-enabled voice control, Samsung Health Smart Trainer elevates and personalises the home workout experience.
• With two new exclusive features, Samsung is delivering the ultimate TV gaming experience. Super Ultrawide GameView gives gamers the option to play not only at the wide 21:9 aspect ratio, but even at the ultrawide 32:9 ratio. The wider field of view ensures gamers don’t miss a moment of the action. And Game Bar lets players quickly monitor and adjust critical aspects of play—whether that’s switching aspect ratios, checking input lag, or connecting a headset. Finally, FreeSync Premium Pro minimises stuttering so players enjoy smooth picture quality throughout gameplay.
• With Google Duo, consumers can use their phone to initiate a high-quality, high-speed video call that up to 32 people can join—no matter which operating system they’re using. With Google Duo app, you can make video calls directly through an optional USB-connected and with smart camera solution, the camera can follow your movements. It will automatically zoom in and out so you’re just the right size, always in focus.
• PC on TV on Samsung devices allows consumers to connect a PC to the TV, enabling working and learning from home through the TV screen with a connected mouse, keyboard, and PC. Consumers can also directly access MS Office 365 through the TV’s web browser to create and edit documents. Simply install an Easy Connection app on your computer and log into your Samsung Account—and your TV will automatically connect to your PC, making working from the living room seamless.

Opening a New Era of Breath-taking Picture Quality and Design With MICRO LED

In 2021, the promise of Micro LED comes home. With the new MICRO LED line, Samsung has made Micro LED available in a traditional TV form factor for the first time—bringing consumers an incredible visual experience on an ultra-large next-generation screen.

Available in 110’’, 99’’, and smaller sizes by the end of the year, the new MICRO LED line uses micrometer-sized LED lights to eliminate the backlight and colour filters utilised in conventional displays. It is self-illuminating, producing stunningly lifelike colours and brightness through its 24 million individually controlled LEDs. And with a Monolith Design defined by over 99% screen-to-body ratio, all you will see is the breath-taking picture quality.

Samsung has innovated its Smart TV features to take advantage of the new MICRO LED line’s massive screen. For example, consumers can use the 4Vue(Quad View) feature to comfortably watch up to four different content sources simultaneously on one screen. Viewers can connect multiple external devices to keep up with multiple playoff games at once, or stream a walkthrough while playing a video game—all in stunning quality and size.

Finally, the new MICRO LED’s dynamic audio experience is just as immersive as its visuals. With Majestic Sound, it delivers breath-taking 5.1 channel sound with no external speaker—transforming any room into a luxurious home theatre.

Enhancing the Award-Winning Lifestyle TV Portfolio

Samsung is also making enhancements to its 2021 Lifestyle TV line with new design and form factors to reflect the changing interests and tastes of consumers. Since launching in 2017, The Frame has redefined the television, transforming displays into stunning works of art, with over one million units sold.

The 2021 version builds on The Frame’s innovative legacy, offering a more customisable experience in a slimmer form. The Frame is about half thinner⁴ compared to previous iterations, mirroring the depth of a traditional picture frame. New attachable bezel options come in five colour options and two different customisable styles—Modern and Beveled—to match the aesthetic of whatever room The Frame is in.

With a subscription to The Frame’s all-new Art Store, consumers will be able to enjoy 1,400+ carefully curated pieces. Samsung’s new AI-based auto-curation technology better analyses individual consumer preferences to recommend artwork.

Samsung’s lifestyle TV portfolio including The Frame and The Serif has near-endless options for customisation. This immediately upgrades the décor of any home.

For more information on Samsung’s  TV lines, please visit https://www.samsung.com/

¹ Based on internal research.

² Based on internal research. Results may vary upon usage circumstances.

³ Based on internal research.

⁴ 46% slimmer than the previous models.

^* Revision has been made from ‘AAA batteries’ to ‘AA batteries’ with regards to the Solar Cell Remote Control on March 11, 2021 .