Whether enhancing personal spaces, embarking on new adventures, or adding that extra touch of sophistication to daily routines, the event inspired interior designers, interior architects, hospitality buyers and design enthusiasts to explore new possibilities. Guests immersed themselves in a dynamic showcase, engaging with Samsung’s incredible line-up and discovering how the brand is transforming lifestyle creativity. It was a fun, vibrant, and engaging afternoon.

Your Space, Your Style

Guests learned that their spaces reflect who they are and how they live—and Samsung was there to help them reimagine it. From innovative technology to stylish, functional design, Samsung’s lifestyle products empower individuals to recreate their environments in a way that reflects their unique tastes.

The Future is Here – Powered by AI

At the heart of Samsung’s vision this year was the future of AI-driven technology, which was unveiled at CES earlier this year. This year’s showcase highlighted several key products, each designed to seamlessly integrate technology and design into everyday life:

The Frame TV:

TV when it’s on, art when it’s off. The Frame transformed screens into stunning pieces of art with customizable frames and access to the Samsung Art Store, allowing living rooms to double as personal galleries.

Neo QLED:

Pioneering the next generation of picture quality, Samsung’s Neo QLED delivered an extraordinary viewing experience with Quantum Mini LEDs, taking clarity and colour to new heights.

Bespoke Fridge:

The Bespoke refrigerator combined functionality with style, featuring customizable panels that allowed attendees to personalize their kitchens while blending cutting-edge cooling technology with chic, contemporary design.

The Serif:

Unconditionally beautiful, The Serif looked stunning from any angle. Whether placed on a tabletop or its detachable floor stand, it enhanced any room with Samsung’s award-winning QLED technology and seamless mobile integration.

Music Frame:

A harmonious fusion of art and audio, the Music Frame proudly displayed printed masterpieces while immersing users in powerful audio, whether connected to a TV or used standalone.

Smart Monitor M8:

A one-stop solution for work, entertainment, and design, the Smart Monitor M8 combined functionality and flair, making it perfect for modern lifestyles.

These were just a few highlights from the vast array of lifestyle products on display. Attendees were encouraged to explore, interact, and imagine how these innovations could transform their everyday lives.

Samsung Retail Locations

For those ready to enhance their spaces, products were made available at Samsung stores located at Gateway and Pavilion malls.

The event concluded with a shared enthusiasm for lifestyle innovation, inspiring imaginations and encouraging guests to take their spaces—and lives—to the next level.

Made by Gen MZ for Gen MZ, the campaign was created to showcase the generation’s take on the superb multi-device experience that SmartThings unlocks, via relatable influencer-led content across various passion points.

The products featured include, but aren’t limited to The Serif, The Freestyle, Galaxy Buds Pro 2, Galaxy Watch, the AirDresser and the Washer/Dryer to name a few.

Tasked with creating relatable CX MDE Gen MZ relevant Instagram content themed by their everyday interactions, watch what happens when the carefully curated list of content creators tell the story of SmartThings in their everyday lives.

Cherne Africa:

Sonia Tona:

Lenzo Mangonyane:

Sonia Tona:

• Neo QLEDs optimised with the new Smart Hub that enables smart content curation, cloud gaming, video calls, on-screen multitasking, NFTs management and more

• Expanded line-up and accessories offer increased customisation for a tailored video and audio experience

South Africa – Johannesburg – 7 March 2022 – Samsung unveiled its newest Neo QLED and Lifestyle TVs ahead of Consumer Electronics Show 2022. With advancements in picture and sound quality, more screen size options, customisable accessories and an upgraded interface, the 2022 screens bring the vision of ‘Screens Everywhere, Screens for All’ closer to reality with life-like images, immersive sound and hyper-personalized experiences.

Evolution of Neo QLED with Neo Quantum Processor and Dynamic Sound Experience

Thanks to the Neo Quantum Processor and the advancements in picture technology and sound it delivers, 2022 Neo QLED will provide some of Samsung’s most pristine images and immersive soundscapes possible. In fact, this year’s Neo Quantum Processor introduces advanced contrast mapping with BLU (back-light unit), increasing the brightness level from 12 to 14-bit gradation for greater control of the light source – the Quantum Mini LEDs. This allows the TV to control its lighting across 16,384 steps, quadrupled from the previous 4,096 steps.

The new Shape Adaptive Light technology leverages the Neo Quantum Processor to analyse lines, shapes and surfaces to control the shape of light from the Quantum Mini LEDs, enhancing the brightness and accuracy of all shapes on the screen. The result is outstanding image quality that puts full HDR content on display. Samsung’s 2022 Neo QLED also features Real Depth Enhancer, a multi-intelligence picture quality algorithm. This technological advancement creates a greater sense of realism by determining and processing an object on the screen against its background to create a sense of depth.

Additionally, Samsung’s 2022 Neo QLED features EyeComfort mode, which automatically adjusts the screen’s brightness and tone based on a built-in light sensor and sunset/sunrise information. As the ambient light changes, the screen will gradually reduce the amount of light and offer warmer tones, adjusting the blue light levels accordingly. This allows for a more comfortable viewing experience at night by reducing the blue light which may affect one’s sleep quality.

Neo QLED’s sound features are getting a major upgrade as well. Building on OTS (Object Tracking Sound), which directs the sound to move across the room along with the object on-screen, the 2022 products will feature OTS Pro, which incorporates powerful up-firing speakers to create overhead surround sound. 2022 Neo QLED also delivers a truly remarkable Dolby Atmos experience thanks to the addition of Samsung’s new top channel speakers. With multi-channel speakers placed throughout the TV, Neo QLED delivers a dynamic sound experience that tracks the actions from all corners.

Award-Winning Lifestyle TVs with Seamless Integration of Design and Technology

Samsung’s 2022 Lifestyle screens seamlessly blend design and technology for a unique and personalized experience. A new Matte Display with anti-glare, anti-reflection and anti-fingerprint properties has been applied to The Frame and The Serif, providing one of the most pleasant and comfortable viewing experiences. As a result, the new Matte Display on Samsung’s 2022 Lifestyle screens received three verifications from UL (Underwriter Laboratories) for being ‘Reflection Glare Free’, ‘Discomfort Glare Free’ and ‘Disability Glare Free’.

• The Frame now offers realistic art viewing¹, which is close to a museum experience, thanks to the anti-glare, low-reflection panel technology featuring an embossed, Matte Display. It also avoids fingerprints and smudges, allowing users to enjoy their favourite artwork in perfect condition. The Frame comes in sizes ranging from 32” to 75”.
• The Serif also comes with a matte finish body to blend seamlessly with the Matte Display, elevating the iconic design to give the most premium look and feel. With the addition of a 65” size option, The Serif is now offered in sizes ranging from 43” to 55”.

The New Smart Hub and Apps for the Ultimate User Experience

Samsung’s 2022 Smart TVs come with a new Smart Hub that puts content curation and discovery front and centre with their viewing preferences. The new Smart Hub will guide users to their favourite content or help them discover something new all while spending less time searching. The Smart Hub’s sidebar also allows for a seamless transition between categories – Media, Game (Gaming Hub) and Ambient – letting users focus on various in-home activities.

• Watch Together: The new app allows users to video chat with friends and family while watching their favourite shows and movies, guaranteed to bring everyone closer together.
• NFT Platform: This application features an intuitive, integrated platform for discovering, purchasing and trading digital artwork through Neo QLED and The Frame.
• Smart Calibration: This feature allows users to fine tune the settings for optimal picture quality. Basic mode features a quick and easy way of calibrating the screens within 30 seconds, while Professional mode optimises the screens for pristine picture quality in about 10 minutes.

Expanded Accessory Options Personalized to Users’ Needs and Tastes

The 2022 models also come with expanded accessories to personalise the user experience. The Auto Rotating Wall Mount and Stand allows users to enjoy mobile viewing by automatically rotating their screens².

To complement the accessory, the 2022 products will support a vertical interface, including the Smart Hub, and offer a vertical Multi View feature. It will offer apps such as YouTube and TikTok as well as mirroring and casting in vertical mode. Lastly, lifestyle features such as Ambient Mode+ and Art Mode are also available in vertical mode. The new rotation key on the remote control lets users easily rotate the screen with a click of a button.

Additionally, with expanded bezel options for The Frame and full motion slim-fit wall mounts for all TVs³, there are endless possibilities of personalization with Samsung’s 2022 displays.

Breaking Sonic Barriers with the Latest Soundbar and Features

The 2022 soundbar line-up gets technology upgrades to provide even more immersive, three-dimensional audio experience. Q Symphony, the signature surround-sound experience which allows Samsung’s Neo QLEDs and soundbars to work together, has been improved with added synchrony. This enables the soundbar and TV speakers to work together with all the speakers on the TVs, including the top channel speakers, providing for an expansive, powerful soundscape.

Samsung’s 2022 soundbars also come with Wireless Dolby Atmos connectivity⁴, a wireless Smart TV-to-soundbar connection in which both the screen and soundbar speakers deliver an incredible audio experience with no distracting cables

Additionally, the new HW-S800B Ultra Slim Soundbar resets the standard in the slim soundbar category, delivering a powerful bass in compact form by integrating passive radiator technology with its subwoofer. With true top-firing speaker channels, the new ultra-slim soundbar packs powerful sound at just 1.6” in depth.

“The role of the screen has changed dramatically in recent years with advancements in technology and how entertainment is distributed. With our new line-up of products, we are providing customers an entirely immersive video and audio experience that is customisable to their needs,” said Simon Sung, Executive Vice President and Head of the Sales & Marketing Team of the Visual Display Business at Samsung. “Whether you are a movie buff, TV lover, gamer or even an art enthusiast, Samsung has leading-edge offerings that can enhance any room.”

For more information, including images or videos on the products Samsung is announcing at CES 2022, please click here.

^* All functionality, features, specifications, and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation. Availability of the above-mentioned products, services, and features may vary by region.

¹Terms and conditions apply

² Accessories sold separately. Compatible with 2022 The Frame and Neo QLED 4K/8K models up to 65”.

³ Applies to all 2022 TV models 43”-85”, except Q80A and AU7000

⁴ Compatible with 2022 Samsung QLED