The new store will feature a comprehensive range of Samsung products, including the newest smartphones, tablets, wearables, home appliances, aircons, TVs and monitors. With a modern and engaging design, the store aims to provide customers with an interactive and hands-on experience with Samsung’s advanced technology.

The new store is set to bring the full customer journey with the extensive range of Samsung product offerings. From audio-visual, cooking, and cleaning to other home appliances, customers will be able to get their hands on all the new technology the company has to offer. The recently launched Bespoke AI home appliances including fridges, washing machines, dishwashers, and microwave ovens will be available to help customers do less and live more as they elevate the way they stay entertained and do ordinary household chores, among other

Home entertainment will transform to bring consumers the ultimate viewing experience thanks to an array of ground-breaking AI televisions such as the Neo QLED 8K, OLED, The Serif, and The Frame, as well as gaming monitors like the highly impressive Odyssey.

Customers looking to upgrade their mobile experience will have to look no further as the store will bring the latest smartphones from the accessible Galaxy A series to the AI-powered flagships, the Galaxy S24 series and Galaxy Z Fold6 and Z Flip6 foldables. As the best that Galaxy has to offer, these devices take productivity, creativity, and entertainment to a whole new level with their most advanced AI features.

With Spring ushering in the warm and hot temperatures, customers need not worry as they can visit the store to get their hands on the new WindFree^TM air-conditioner range to make their homes cool and comfortable.

The store’s operating hours are 09h00 – 19h00 Monday to Saturday, and 09h00 – 17h00 on Sundays and public holidays. With its friendly and highly-trained staff always ready and willing to assist customers with their insights on the latest Samsung innovations and great deals, the new Samsung store at Cresta Mall is expected to be a hive of activity.

JOHANNESBURG, South Africa – 30 August 2022 – Samsung’s Blue Tag Sale with incredible deals and massive savings on selected products is back by popular demand from Samsung online store or any participating retail stores nationwide, starting from 22 Aug to 18 September 2022. Samsung is well aware of the need for consumers to stay connected throughout the day filled with activities that include work, entertainment and fitness.

With these exceptional deals, consumers are encouraged to visit Samsung.com to view offers of up to 40% in savings available across various product portfolios. Consumers can now enjoy unbeatable deals of up to 20% on smartphones and up to 30% on TVs and home appliances. You simply need to find a Samsung product paired with a blue tag*, in-store or online, to take advantage of these very special offers, which are available nationwide.

With many of us spending more time at home because of the work-from-home option, the savings offered in the Blue Tag Sale have been designed to make life better in many new and rewarding ways. This sale also brings convenience to your door step, you can now also sign up to get the deals you want, straight into your inbox. Then you sit back and relax, knowing that you’ve already got your Blue Tag shopping list ready.

The Blue Tag Sale special offers include:^*

Mobile Devices & Wearables: (22 Aug – 18 Sept 2022)

• Galaxy A03 – Only R1 999 – Save R500
• Galaxy A32 – Only R4 299 – Save R700
• Galaxy Tab A8 Wi-Fi (SM-X200) – Only R3 999 – Save R1 000
• Galaxy Watch 4 (40mm) BT – Only R3 499 – Save R1 500
• Galaxy Buds 2 – Only R1 499 – Save R1 000

Home appliances: (22 Aug – 18 Sept 2022)

Neo QLED TVs

• 50″ Neo QLED TV 4K QN90B – Only R18 999 – Save R4 000
• 55″ Neo QLED 8K QN700B Smart TV with Infinity One Design – Only R24 999 – Save R 10 000
• 75″ Q60A QLED 4K Smart TV – Only R24 999 – Save R5 000

Smart UHD 4K

• 75″ AU7000 UHD 4K Smart TV – Only R19 999 – Save R5 000

The Serif 4K UHD

• 55″ 2020 The Serif 4K UHD Smart TV – Only R14 999 – Save R8 000

The Freestyle

• 180 degree design Freestyle Portable Projector with Free Battery valued at R1 999 – Only R13 999 – Save R1 999

Q-Series Soundbar 

• Q-Series Soundbar with Acoustic Beam – Only R6 999 – Save – R3 000

160W Sound Tower

• 160W Sound Tower with Bi-directional, Bluetooth-Powered Speakers – Only R4 499 – Save R1 500

WindFree

• AR8500T Wall-mount AC with Windfree and AI technology – Only R11 499– Save R3 800

Microwave Oven

• 40L, Grill, Microwave Oven with Auto Cook and Ceramic Enamel Interior – Only R2 699 – Save R700

Refrigerators & Freezers

• 303l, Bottom Freezer with Water Dispenser and Cool Pack – Only R8 999 – Save R2 500
• Side-by Side Refrigerator, 602L – 3-Door Plumbed Water & Ice Dispense in Gentle Back – Only R27 999, Save R10 000

Washer

• 9kg Front Loader Washer with Digital Inverter Motor – Only R7 499 – Save R2 000

These special offers are available nationwide from 22 Aug to 18 September 2022 at all participating stores including the Samsung online store*.

^{*Terms and Conditions Apply. Qualifying products will be identified by the presence of a Blue Tag with ‘Blue Tag Sale’ written within it. Available at participating retailers and stockists. Pricing constitutes recommended retail pricing and may vary.}

JOHANNESBURG, South Africa – 21 January 2022 – Samsung has announced the latest development in its ongoing partnership with streaming giant, Netflix, to herald the release of the second season of its hit-show, Emily in Paris, produced by MTV Entertainment Studios. The Emmy-nominated show, renowned for its 21^st century celebration of iconic Parisian style, has collaborated with Samsung to showcase world-class premium technology to fans of the series.

In the first season, the beautiful setting and quintessentially Parisian characters gave viewers an insight into French style and culture and are some of the driving forces behind the show’s success. This sense of escapism was created and elevated by the global cast, including the iconic character of Sylvie Grateau. Played by Samsung ambassador Philippine Leroy-Beaulieu, Sylvie acts as lead protagonist Emily’s boss, and the CMO of luxury marketing agency Savoir. Sylvie’s character embodies true stylish authority; great at her job, powerful, commanding and effortlessly chic, she became one of the most widely recognised and loved characters from the show’s debut season. In season two, to make sure she keeps on top of her personal and professional life, Sylvie has chosen the stylish and snappy Samsung Galaxy Z Flip 5G to keep Emily and the rest of the agency on their toes.

But Sylvie is not the only one to benefit from the style and glamour of the Galaxy Z Flip 5G. To launch the second season, Samsung and Netflix will bring iconic style and innovative technology to fans of Emily in Paris through an integrated campaign; featuring offline ads, social and influencer content, and a TikTok filter that provides a new way for fans to enjoy the show, through the lens of the iconic Galaxy Z Flip 5G. The filter will allow fans to “flip the script” and become the lead character in their own Emily in Paris animated poster. The stunning Galaxy Z Flip 5G will unfold in front of the user, putting them front and centre before the iconic Eiffel Tower.

Samsung’s latest line of premium products are set to push the boundaries of innovation for fans of Emily in Paris, showcasing the brands’ ability for combining style with flagship innovation and craftsmanship. Some of the Samsung products include:

• The Galaxy Z Flip 5G: A premium and innovative foldable phone developed for trend-setters and multi-taskers who want to easily flip between capturing the perfect selfie and sending out a series of emails, or catch-up on the latest episode on-the-go.

• The Galaxy Watch3: A fashionable and functional wearable that enables you to track all your wellness metrics with a flip of your wrist, turning your daily walk into a dazzling catwalk.
• The Serif: A one-of-a-kind television that blends iconic design and startling picture to transform every show or film into the ultimate viewing experience, as if you’re walking through the Musée D’Orsay yourself.

Emily in Paris season 2 is available to watch on Netflix.

About Netflix, Inc.
Netflix is the world’s leading streaming entertainment service with over 209 million paid memberships in over 190 countries enjoying TV series, documentaries and feature films across a wide variety of genres and languages. Members can watch as much as they want, anytime, anywhere, on any internet-connected screen. Members can play, pause and resume watching, all without commercials or commitments.

Depending on the space, there are various ways in which Samsung’s Lifestyle TVs can be used to enhance an interior. With the help of a home stylist named Rachel, Samsung Newsroom came up with elegant ways to use the company’s Lifestyle TVs and household objects to decorate a variety of spaces. Whether you are decorating your interior with plants or opting for a minimal aesthetic, the following tips and tricks can help you create the perfect space.

* The images in the article have been edited for illustration purposes.

Expanding to other spaces, the event served as a picture-perfect backdrop to the launch of The Premiere, which brought the themes to life in a big way. Over time, the focus of Samsung’s Lifestyle TVs has continually shifted and evolved. Due to the pandemic, many people prefer watching movies at home to going to the theatre these days. The Premiere is specifically designed for those who want to create a theatre-like environment in their homes. This easy-to-install model boasts a large, theatre-like screen with very sharp picture quality. With The Premiere, you can enjoy your favourite content on an ultra-large screen from the comfort of your home. With a premium fabric finish, The Premiere also serves as an excellent complement to your interior décor.

As the global leader in the TV category for the past 15 consecutive years, Samsung’s approach to innovation has seen their TVs evolved to be more visually stunning than ever before, while accommodating new uses and functions that showcase the TV’s diverse and flexible role in the home. Whereas the TV used to simply be a device for delivering entertainment, it has now become a central component of users’ interior design schemes. The Frame and The Serif TV reflect this theme by giving South Africans the opportunity to express their vision in unexpected ways, while still enjoying 4K QLED picture performance.

The Serif TV blurs the lines between modern design and technology. It is both stylish in concept and stunning in picture quality. With its Iconic I-shape profile, The Serif beautifully integrates into your personal style and interior décor. Its slim frame turns it into a statement piece.

TV when it’s on, art when it’s off, with its frame-like design, The Frame TV looks impressive on any wall. When it’s switched off, it turns into pieces of art in your home. Turn it on and enjoy your favourite shows in stunning 4K QLED quality. The Frame is a TV with an elegant and modern frame that seamlessly blends into your decor. You can customise your look with a range of different colour frame options to beautifully complement any space.

More than just a TV, Samsung’s lifestyle range is an opportunity to express yourself, in your space, in your own unique way.

▲ (From left) Kyuseong Lee, Kang-il Chung and Sunwoo Kim, the lifestyle TV product planners at Samsung Electronics’ Visual Display Business

To keep up with emerging trends, Samsung has continued to think outside the box as it explores new possibilities for TVs. Since 2015, the company has been continuously pushing the envelope to develop new looks and features on its televisions, and ensure that consumers can fit their TV to their lifestyle. So, how did Samsung come up with its lifestyle TV line, and what kind of consumer experience is it aiming to provide? To find out, Samsung Newsroom met with the company’s lifestyle TV product planners.

Lifestyle TVs: Becoming More Than Just a Fixture of the Living Room

Vivid picture and a sense of immersion are two fundamental elements that a television must provide, with a well-designed product capable of delivering both. Nowadays, lifestyles are shifting, and viewing has moved out of the living room, with people preferring to consume their content in whichever room they are in at the time.

“Our goal was to allow consumers to have a range of different screens for the various spaces in their house,” said group leader Kang-il Chung. “This would allow them to enjoy whatever content they wanted, wherever they were, based on Samsung’s ‘Screens Everywhere’ philosophy.” Chung’s work involves analysing tech trends and usage patterns, which allowed him to start determining which new features users want from their television.

“In order to establish concepts for new TV products and functions, we look at things like how televisions are being used, interior decoration trends and the overall cultural and lifestyle preferences of our users,” explained product planner Kyuseong Lee. During the planning stage, the product planners focus on connecting the desired user experience to the essence of the product. By doing this, the team seeks to make it easier for the user to comprehend both the product’s story and the distinct experience it offers. Added Lee, “Rather than simply adding lots of different functions, we work to clearly define the main concept of the product, then make it different. In this way, we look to realise all aspects of the core experience to perfection.”

The Serif and The Frame: Bringing Classy Décor to Your Other Rooms

Since the time of its invention, the television has been considered a staple of the living room. But now, with a growing number of users also putting TVs in rooms like their bedrooms and studies, this is changing. In line with this trend, Samsung has expanded what it deems the ‘TV space’ from the living room to a range of other rooms. Along with this, the company has started to develop televisions that not only suit the interior aesthetics of those other rooms, but include features that match the needs and lifestyles of the people using the rooms.

In September of 2015, Samsung introduced its first lifestyle TV, The Serif, which was designed to contribute to users’ interior design schemes. The Serif’s iconic I-shaped design was created by the internationally renowned Bouroullec Brothers, and is an ideal choice for those who want an aesthetically pleasing television that goes well in any space. “We pursued a meaningful design that emphasized people and space, and tried to get away from the usual ‘TV look’,” said Chung. “A lot of consumers claim that The Serif looks more like a lifestyle product than a TV.”

The product planning team’s ongoing efforts to develop new models that blend well with their surrounding environments also contributed to the development of The Frame. Looking like a modern picture frame, this television can be matched to any home décor style and features an ‘Art Mode’ that allows viewers to enjoy artistic masterpieces from the comfort of their homes. The TV’s sensors are also capable of automatically detecting illumination intensity and movement. “Samsung is collaborating with world-renowned curators, renowned art galleries, museums and artists to deliver a broad collection of art through the Art Store,” related Sunwoo Kim. “We will keep working hard to ensure that we are able to display an increasingly broad range of great artworks in stunning resolution.”

As our TVs become increasingly important parts of our lives, some argue that the evolution of the product is nearing its conclusion. But Chung thinks differently, claiming that, “There is still an unending range of possibilities for what our televisions might become in the future.” He expressed hope that himself and his team will be able to keep introducing new and varied lifestyle TV models to keep providing fresh experiences to consumers.

Samsung’s lifestyle TV product planners believe that TVs need to keep evolving in order to keep up with continuously changing lifestyles. “We want to develop TVs that people want to own, and that they’ll want to show off,” Kim stressed. “Our dream is to build a so-called ‘lifestyle universe’ where each space is equipped with a lifestyle TV that suits the function of the space.”

JOHANNESBURG, South Africa – 01 July 2021 – Samsung has partnered with Decorex 2021 in a dynamic collaboration with renowned Cape Town studios, WeareEGG, THEFOURTH with Luxolo, Pederson and Lennard and Norval Foundation this June. A captivating gallery-like setting will be created specifically to highlight the unique traits of the Samsung lifestyle TV range. Centred around Samsung’s vision to enable people to use TV technology as tools of self-expression, Samsung South Africa Newsroom sat down with some of the designers and artists that include  Pederson + Lennard and Studio Lloyd, to get their view on Decorex 2021 and their integration of The Serif TV:

Why are platforms like Decorex important for artists?

Pederson + Lennard: Any platform that celebrates creativity and gives people a chance to recognise the value that this industry brings is a good one. We are excited to be a part of this showcase.

Studio  Lloyd: Sometimes it is quite difficult to put your name out there and to target a lot of people at the same time. Platforms like Decorex are highlighting the importance of local design and underline how many talented local artists there are in a city. Design can be expressed in so many different ways and we are grateful to be part of Decorex as we feel like it creates a bridge between the city residents and local artists. Especially after the past year, Decorex came in to focus on showcasing what the local creatives have to offer and that you won’t need to look beyond Cape Town’s borders.

How does The Serif or The Frame TV create a synergy between art and technology?

Pederson + Lennard: We work so hard to design pieces that celebrate simplicity and I think this is becoming increasingly important in our world now with so many distractions. The effortless way these TV’s frame artistic vision and give people the chance to express themselves in their own homes is inspiring.

Studio Lloyd: At Studio Lloyd, we create art by mixing handcraft and traditional design with technology. Our studio is full of life and vibrant energy and we listen to music on full blast all the time. The Near Field Communication would make it even easier to play music from our smartphone straight to a device. Technology keeps us energised while these lifestyle TV’s offer us inspiration for our craft.

Why would the Serif/Frame TV be ideal in your studio?

Pederson + Lennard: Nothing inspires like crisp images from nature and close up details. These unique TV’s deliver that magic in a setting and display style we can choose.

Studio Llyod: The Serif would be ideal in our studio as we have lots of existing and future clients visit our creative space. We would be able to discuss drawings and references on a large scale through The Serif’s razor sharp picture which can reproduce the images to the smallest detail. Our drawings would look incredible on the screen and the TV itself would fit seamlessly in our industrial studio.

Samsung will be showcasing its incredible lifestyle TV’s, The Frame TV and The Serif TV at Decorex 2021’s design trail which launches at The Radisson, Cape Town in June.

“The entire month of June has been selected for an unprecedented Design Takeover comprising a host of exciting activities geared towards stimulating the design industry and bringing South Africa’s Creative Capital to life. We’re pleased to partner with a pioneering company such as Samsung. Dubbed “Samsung at the Design Take Over” their display is an extraordinary opportunity to showcase the innovative Samsung Lifestyle TV range, “says Sian Cullingworth, Portfolio Director of Decorex Africa

Decorex 2021 has also been wonderfully re-strategised with consideration for COVID-19 limitations. This strikes a balance between safety and the ability of the work to shine. In partnership with Samsung will be renowned Cape Town studios, WeareEGG,  THEFOURTH with Luxolo, Pederson and Lennard at the Radisson Red, Samsung Store at the V&A Waterfront and Norval Foundation, a centre for art and cultural expression, known for high-quality exhibitions that broaden our understanding of the visual arts.

“As Samsung, we’re looking forward to this innovative partnership. Working with Decorex and in conjunction with inspiring artists, the exhibition is set to capture the imagination in innovative new ways. Our lifestyle TV range has already garnered attention around the globe and now on the Decorex Design Trail we have set the stage to place the spotlight on the features that have made both The Frame and The Serif instant classics, “said Nivash Ramsern, Head: Visual Displays at Samsung South Africa.

A captivating gallery- like setting will be created specifically to highlight the distinctive features of the Samsung lifestyle TV’s on display. This includes:

The Frame – TV when it’s on, and art when it’s off, The Frame TV brings inspiration home. This is a unique TV experience that reflects who you are and what you love, that changes whenever your mood strikes, and delivers the sumptuous picture quality of QLED. Designed as an elegant picture frame, The Frame TV turns your home into your own art gallery.

The Serif – Co-created with French furniture designers Ronan & Erwan Bouroullec, The Serif has gained acclaim as a premium quality furniture-like TV with its distinctive I-shaped design. Through its versatile design, including a detachable metal floor stand you can enjoy the view of your TV from all angles with The Serif’s harmonious design

JOHANNESBURG, South Africa – 24 May 2021 – Kamogelo Mafokwane, the dynamic content creator, lifestyle and style blogger, often provides a unique perspective on luxury fashion and beauty. Recently, she became a fan of Samsung’s Serif TV. As someone who has a superb eye for décor, she sees this sensational TV as a one-of-a-kind that you can’t ignore. She expressed her feeling clearly online:

“There are so many features I love from Ambient Mode to the seamless connection from your mobile to the TV. Apart from its beautiful design – with or without the stand, using the Samsung Serif TV has changed the way I experience and work with decor and design digitally.”

Through its versatile design, including a detachable metal floor stand as well as its iconic I-shape profile you can enjoy the view of your TV from all angles with The Serif’s harmonious design. Also, with just one touch, you can play music from your compatible smartphone through the Serif’s powerful TV speakers*. This means you can transfer your favourite songs on your mobile phone onto your TV screen with just a quick tap. The Serif seamlessly integrates into your personal style and interior décor. Kamogelo believes that the Serif TV effortlessly blurs the lines between modern design and technology. Koketso Chipane, the financier and lifestyle blogger agrees and took to Instagram to expand on her newfound love for this TV:

“Our home is filled with unique, bespoke, contemporary pieces that create a harmoniously beautiful space. The Serif TV is a perfect fit. I love how we can move it around seamlessly and create a new ambiance in any room in our home,”

The Serif TV is clearly something different, combining innovative design with stunning QLED picture quality and Smart TV features to deliver a seamless and intuitive TV journey.  With Multi-View, you can split your TV screen in two, putting the content you’re watching on one side, while mirroring your mobile screen on the other. From set-up to streaming, the stunning QLED 4K Smart TV allows you to easily navigate different devices and apps such as Netflix and YouTube. This is a must in the home of those who know the value of form and function. The Serif TV clearly has star quality.

^*When using NFC on TV, Bluetooth on your compatible mobile will automatically activate. Compatible TV and device must be turned on. Only supported by Android OS-based smartphones that support Near Field Communication (NFC) wireless information sharing.

JOHANNESBURG, South Africa – 05 March 2021 –Samsung’s range of Lifestyle TV’s have introduced design and form factors that reflect the changing interests and tastes of consumers. A shining example of this is The Serif TV, which has new and dynamic ways to enhance our homes, as its both stylish in design and stunning in QLED picture quality.

Co-created with French furniture designers Ronan & Erwan Bouroullec, The Serif has gained global acclaim and even the attention of South Africa’s trailblazing Miss Universe, Zozi Tunzi, who herself chose the Serif TV., “This TV is striking in every way. Even the eye-catching floor stand makes the device feel like an object of art, while blurring the lines between modern design and technology. With its Iconic I-shape profile, it beautifully integrates into your personal style and interior décor, giving you the freedom to place your TV almost anywhere in your space.”

The Serif TV opens up a world of décor possibilities:

Rugs: An elegant rug nicely complements a standing TV. If you plan on placing The Serif in your living room, you can get a rug made with high-density fibres. If you want to use the TV in your bedroom, you can create a soft atmosphere by choosing a rug that features colours or patterns that complement your bedding.

DIY object and Ornaments: The top of The Serif can be used as a shelf to hold souvenirs and other items that express your individuality.

Mini Flowerpots: The Serif’s eco-friendly packaging introduces the concept of upcycling to TV packaging design. After using the packaging to create small items of furniture, you can decorate your furniture, or The Serif itself, with miniature flowerpots.

Yet another great feature, which is literally music to eager ears, is that you can play music from a smartphone^* through the Serif’s powerful TV speakers. This means you can effortlessly switch from your mobile phone onto your TV screen with a quick tap on The Serif. With Multi-View, you can split your TV screen in two, putting the content you’re watching on one side, while mirroring your mobile screen on the other. Adding to the personalisation, from set-up to streaming, the QLED 4K Smart TV allows you to easily navigate different devices and apps such as Netflix and YouTube.

Ultimately, The Serif blends seamlessly into your living space with technology designed to build on your vision.

*When using NFC on TV, Bluetooth on your compatible mobile will automatically activate. Compatible TV and device must be turned on. Only supported by Android OS-based smartphones that support Near Field Communication (NFC) wireless information sharing