JOHANNESBURG, South Africa – 15 August 2022 – The smallest products can bring about the biggest changes in our lifestyle. Enhancing your TV can be as simple as adding an accessory, but the results — from adding portability, to changing the format from landscape to portrait, to decorating your home — can have a significant impact on your viewing experience. Samsung Newsroom has compiled a list of the best simple and practical accessories made by Samsung Electronics to help you make the most out of your screen experience.

Consume Content Horizontally or Vertically With the Auto Rotating Wall Mount & Stand

Have you ever wanted to watch a vertical video meant for mobile on your Neo QLED or The Frame? With the Auto Rotating Wall Mount and Auto Rotating Stand,¹ you can watch content the way it’s intended. Simply press the rotation key on your remote control to automatically change the screen from horizontal to vertical mode for the perfect viewing experience. Not only can you enjoy various content in comfort, but you can also take advantage of mirroring and casting features in vertical mode.

Tilt Your Screen Any Way You Want to With the Full Motion Slim Wall Mount

The days when a TV is a device permanently fixed to the wall in one orientation are long gone. These days, you can harness the Full Motion Slim Wall Mount accessory to flexibly tilt your screen up, down, left or right to view your favourite content from any posture or angle that you desire. What’s more, the Full Motion Slim Wall Mount fits neatly against your wall, putting the wall and your screen in close contact for even more comfortable and immersive viewing experiences.

Tidy Up Messy TV Cables with the One Connect Box

If you manage to organise all of your messy TV cables, you’re already halfway done styling your TV room’s interior. The Neo QLED 8K neatly pulls together any living room, thanks to the One Connect Cable and the Slim One Connect box. With this accessory, you can quickly organise and eliminate all distracting cable clutter, streamlining your home decorating for a functional and beautiful space.

Turn Your TV into a Work of Art with Custom Bezels

The accessory that puts the finishing touch on Samsung’s The Frame, which features a picture frame trim that displays world-class art right on your wall, is a customisable bezel². You can swap between different colour options to get exactly the look you want in your home. You can choose from the Modern Flat Bezels that come in White, Teak and Brown for a clean and contemporary look, or you can go with one of the Bevelled Bezels that come in White and Brick Red for a more traditional design.³

In addition, the Slim Fit Wall Mount minimises the space between your TV and your wall to seamlessly blend into any room. If you don’t want to install your TV on a wall, The Floor Stand offers an alternative way to express your style and fit your space. As it is easy to install even in small areas, The Floor Stand is the perfect accessory to bring artistic flair into any home.

Express Your Personal Style with The Freestyle

A portable screen, a Bluetooth speaker and a mood light — The Freestyle does it all in style. You can add a splash of colour to The Freestyle’s neat, white design with a colourful range of rubber skins which feature Blossom Pink, Forest Green and Coyote Beige swatches. If you’re taking The Freestyle outdoors when going camping or attending a rooftop party, you can take advantage of the external battery accessory⁴, where you can conveniently carry the device with you in a sleek, compact case.

Reinvent Your Space with The Serif

With its practical design that looks like the letter “I,” The Serif itself can be a statement centrepiece of any room. Using the flat surface above the top bezel as a shelf, you can decorate The Serif based on your unique tastes and preferences. You can display several handmade or limited-edition items to add an accent to your home and make your space reflect you. Like any high-end shelf, the possibilities to elevate your room’s interior and grab your guests’ attention are endless.

“During the past year, we have witnessed the pivotal role technology played in helping us carry on with our lives and stay connected with each other,” said Nivash Ramsern, Head: Visual Display at Samsung South Africa. “Our commitment to an inclusive and sustainable future goes hand-in-hand with our relentless pursuit for innovation to meet consumers’ ever-changing needs – from reducing the carbon footprint of our products, to providing a suite of accessibility features, to offering an unparalleled viewing experience that fits each user’s lifestyle.”

A Sustainable and Accessible Future for All

Over the next few years, Samsung will embark on a journey of “Going Green” in aligning TV business operations through the following long-term sustainability programs:

• Reducing Carbon Footprint and Improving Energy Efficiency: Samsung will seek to systematically decrease its overall carbon footprint in TV manufacturing. The company will also seek to lower user power consumption and use more recycled materials across its entire TV line.
• Sustainable Packaging Design: Building on valuable consumer feedback, Samsung is expanding its award-winning ‘Eco-packaging’ design to all 2021 Lifestyle TVs and most of the 2021 Neo QLED line. This sustainable solution can upcycle up to 200,000 tons of corrugated boxes each year.¹ By minimising text and graphic imagery on the Eco-packaging, the oil-based ink from colour printing that’s traditionally used on TV boxes is eliminated, helping to further reduce waste.
• Solar Cell Remote Control: In 2021, Samsung TVs will come with a solar-powered remote control that can be recharged by indoor light, outdoor light or USB—a first-of-its-kind innovation for the brand. This will help prevent waste from a projected 99 million AA batteries over seven years.² To construct the remote, Samsung innovated manufacturing process that upcycles plastics from recyclable bottles –including 24% recycled content.³

Samsung’s 2021 accessibility features – now available on all 2021 QLED and Neo QLED models – bring the latest advances in technology and Artificial Intelligence(AI) to help more people comfortably enjoy their TV experience. The 2021 line adds new features such as Caption Moving, Sign Language Zoom and Multi-Output Audio, giving those with the hard of hearing, the deaf, people with low vision, and the blind the ability to optimize their viewing to their needs and preferences. By 2022, Samsung is committing to expand its Voice Guide feature—which provides audio guidance for people with the deaf and people with low vision. And Samsung will continue to develop new AI based features to enhance the accessibility of Samsung TVs in the years to come.

Neo QLED Takes a Quantum Leap in TV Display Technology

Samsung is introducing a whole new display technology, Neo QLED, to its flagship 8K (QN900A) and 4K (QN90A) models. Samsung is taking QLED to the next level enabled by new light source, Quantum Mini LED precisely controlled by Quantum Matrix Technology and Neo Quantum Processor, a powerful picture processor optimised for Neo QLED.

Samsung designed the Quantum Mini LED to be 1/40 the height of a conventional LED. Instead of using a lens to disperse light, and a package to fix the LED in place, the Quantum Mini LED has incredibly thin micro layers filled with many more LEDs. Quantum Matrix Technology enables ultra-fine and precise control of the densely packed LEDs, preventing blooming—and allowing viewers to enjoy content as its meant to be seen. Neo QLED increases the luminance scale to 12-bit with 4096 steps; this helps make dark areas darker and bright areas brighter, resulting in a more precise and immersive HDR experience. And Neo QLED benefits from Samsung’s proprietary, powerful Neo Quantum Processor with enhanced upscaling capabilities. By using up to 16 different neural network models, each trained in AI upscaling and deep learning technology, the Neo Quantum Processor can optimise picture quality to 4K and 8K picture output regardless of the input quality.

Samsung’s 2021 Neo QLED 8K features a new Infinity One Design—a nearly bezel-less screen providing an even more immersive viewing experience in a sleek design and form factor. And Neo QLED 8K’s attachable Slim One Connect box—an all-new cable management system that can be attached to the TV’s back—allows for an easier install and cleaner aesthetic. The 2021 Neo QLED 8K also packs in several premium, room-filling audio features; Object Tracking Sound (OTS) Pro’s dynamic sound corresponds to the movement of objects on screen, and SpaceFit Sound analyses the installed TV’s physical environment and outputs immersive sound tailored specifically to your space.

Samsung’s 2021 Neo QLED 8K and 4K models offer smart features that expand the role of the TV and help consumers meet their changing needs when it comes to fitness, entertainment and the home office.

• Samsung Health seamlessly transforms the home into a personal gym, and the new Smart Trainer feature tracks and analyzes posture in real time, just like a personal trainer. During and post-workout, Smart Trainer provides feedback on form, helps you count your reps, and estimates calories burned. With video and interactive training via Bixby-enabled voice control, Samsung Health Smart Trainer elevates and personalises the home workout experience.
• With two new exclusive features, Samsung is delivering the ultimate TV gaming experience. Super Ultrawide GameView gives gamers the option to play not only at the wide 21:9 aspect ratio, but even at the ultrawide 32:9 ratio. The wider field of view ensures gamers don’t miss a moment of the action. And Game Bar lets players quickly monitor and adjust critical aspects of play—whether that’s switching aspect ratios, checking input lag, or connecting a headset. Finally, FreeSync Premium Pro minimises stuttering so players enjoy smooth picture quality throughout gameplay.
• With Google Duo, consumers can use their phone to initiate a high-quality, high-speed video call that up to 32 people can join—no matter which operating system they’re using. With Google Duo app, you can make video calls directly through an optional USB-connected and with smart camera solution, the camera can follow your movements. It will automatically zoom in and out so you’re just the right size, always in focus.
• PC on TV on Samsung devices allows consumers to connect a PC to the TV, enabling working and learning from home through the TV screen with a connected mouse, keyboard, and PC. Consumers can also directly access MS Office 365 through the TV’s web browser to create and edit documents. Simply install an Easy Connection app on your computer and log into your Samsung Account—and your TV will automatically connect to your PC, making working from the living room seamless.

Opening a New Era of Breath-taking Picture Quality and Design With MICRO LED

In 2021, the promise of Micro LED comes home. With the new MICRO LED line, Samsung has made Micro LED available in a traditional TV form factor for the first time—bringing consumers an incredible visual experience on an ultra-large next-generation screen.

Available in 110’’, 99’’, and smaller sizes by the end of the year, the new MICRO LED line uses micrometer-sized LED lights to eliminate the backlight and colour filters utilised in conventional displays. It is self-illuminating, producing stunningly lifelike colours and brightness through its 24 million individually controlled LEDs. And with a Monolith Design defined by over 99% screen-to-body ratio, all you will see is the breath-taking picture quality.

Samsung has innovated its Smart TV features to take advantage of the new MICRO LED line’s massive screen. For example, consumers can use the 4Vue(Quad View) feature to comfortably watch up to four different content sources simultaneously on one screen. Viewers can connect multiple external devices to keep up with multiple playoff games at once, or stream a walkthrough while playing a video game—all in stunning quality and size.

Finally, the new MICRO LED’s dynamic audio experience is just as immersive as its visuals. With Majestic Sound, it delivers breath-taking 5.1 channel sound with no external speaker—transforming any room into a luxurious home theatre.

Enhancing the Award-Winning Lifestyle TV Portfolio

Samsung is also making enhancements to its 2021 Lifestyle TV line with new design and form factors to reflect the changing interests and tastes of consumers. Since launching in 2017, The Frame has redefined the television, transforming displays into stunning works of art, with over one million units sold.

The 2021 version builds on The Frame’s innovative legacy, offering a more customisable experience in a slimmer form. The Frame is about half thinner⁴ compared to previous iterations, mirroring the depth of a traditional picture frame. New attachable bezel options come in five colour options and two different customisable styles—Modern and Beveled—to match the aesthetic of whatever room The Frame is in.

With a subscription to The Frame’s all-new Art Store, consumers will be able to enjoy 1,400+ carefully curated pieces. Samsung’s new AI-based auto-curation technology better analyses individual consumer preferences to recommend artwork.

Samsung’s lifestyle TV portfolio including The Frame and The Serif has near-endless options for customisation. This immediately upgrades the décor of any home.

For more information on Samsung’s  TV lines, please visit https://www.samsung.com/

¹ Based on internal research.

² Based on internal research. Results may vary upon usage circumstances.

³ Based on internal research.

⁴ 46% slimmer than the previous models.

^* Revision has been made from ‘AAA batteries’ to ‘AA batteries’ with regards to the Solar Cell Remote Control on March 11, 2021 .

JOHANNESBURG, South Africa – 22 September, 2020. Last April, Samsung introduced its new ‘eco-packaging’ – a new kind of product packaging that facilitates the upcycling of the boxes that come with the company’s global lifestyle TV models, which include ‘The Frame,’ ‘The Serif’ and ‘The Sero’. The special cardboard boxes are designed to allow consumers to upcycle the packaging their televisions come in into small, versatile pieces of furniture. The thick, corrugated cardboard that the packaging is comprised of can be used to construct small tables and shelves, and building instructions can be accessed by scanning QR codes on the outsides of the boxes.

Samsung Newsroom interviewed the designers from Samsung Electronics’ Visual Display Business who, in developing the new eco-packaging, sought to “not only work to develop an outstanding product, but also to realise the promise of environmental sustainability.”

Eco-Packaging – Inspired by the Way People Use Their TVs

Eco-packaging designers, Daehee Yoon from the Product Design Group (left) and Jonathan Whang from the Future Experience Design Group

“Mustn’t there be a way to turn TV packaging into something useful, rather than just disposing of it?” The development of the eco-packaging initiative began with this simple question. “Nowadays, more and more consumers are interested in protecting the environment,” explained designer Daehee Yoon, “With eco-packaging, they could realise environmental protection simply by purchasing goods like they usually would. That was the idea that drove us.”

However, the core idea of reusing packaging material was not enough by itself – concrete measures were required to truly realise the designers’ vision. While the designers were planning the project, the ways in which consumers were using The Serif gave them an idea. Many consumers who were buying the new TV were also purchasing additional drawers or cabinets in which to store their television accessories. “With this in mind, we began to study corrugated cardboard products in the market and visit producers of small furniture,” explained designer Jonathan Whang.

‘Dot Pattern’ Matrix Design – Making DIY Easy

While making a product aesthetically pleasing is important, designers can never lose sight of usability. Therefore, for the eco-packaging designers, the goal was to develop a product that not only met the brief but was also both easy to use and durable. At first, the designers thought of cutting guiding lines into the cardboard and providing printed plans. However, they soon realised that such methods could limit the number of building methods made available and lead to goods sustaining damage during delivery.

Eventually, the designers came up with the ‘dot pattern’ design. By printing a dot matrix directly onto the cardboard, users would receive easy-to-follow guidance for upcycling, and the product would be protected, all with barely any additional costs or carbon emissions incurred. “One out of every five dots is larger than the others, and the number of dots serves as the unit of measurement,” explained Yoon, “This makes building your own upcycled furniture easy and accessible, and additionally makes the furniture look good once it’s built.”

Sungdo Son, one of the designers from Future Experience Design Group

In addition to facilitating upcycling, the eco-packaging initiative provides paperless electronic manuals with a wide range of building plans that can be accessed by scanning QR codes printed on the tops of the boxes. “The QR codes enable you to access building manuals swiftly without the need to install an app,” Sungdo Son related, “The electronic format also makes it easier to add and modify plans.”

Innovative Sustainability

Printing dots on boxes and providing digital building plans might sound quite straightforward. However, the designers faced a significant challenge when it came to developing plans that were easy to follow and a final product that was both durable and attractive. “We had to change our strategy several times over before we eventually came up with a final solution that ticked all the boxes,” explained Whang.

Elaborating on what the building experience is like for consumers, Whang related that, “The level of building expertise required and the time it takes to build each respective piece of furniture are noted in the manuals so that consumers can make informed choices about what to make with their packaging. After the eco-packaging was distributed, it was interesting to see how much the final products varied in terms of shape and appearance, even though they were built using the same sets of plans.”

(From left) Designers Jonathan Whang, Sungdo Son and Daehee Yoon holding pieces of furniture constructed with eco-packaging

Commenting on the eco-packaging initiative, the designers said, “Although our eco-packaging may not bring about a drastic reduction in paper waste, we hope that our efforts will seek to increase awareness for the relevant environmental issues.” It was this wider conscientiousness that contributed to the team winning a ‘CES Innovation Award’ in 2020.

What’s more, the story of the eco-packaging initiative has not drawn to a close yet. “We are cooperating with Dezeen, a lifestyle design magazine based in the U.K., to hold an eco-packaging design competition, which will be open to all,” reports Son. “The participants will be asked to create designs for different types of eco-packaging using environmentally friendly materials and corrugated cardboard.”

Samsung has applied a dot matrix design on each side of its eco-friendly corrugated cardboard boxes, allowing customers to cut the boxes more easily and assemble them into various other uses, such as small end tables or houses for pets.

Included within the packaging is a manual to guide customers on how to make household items out of the cardboard boxes, which can be accessed by scanning the QR code on the box. Owners of The Serif who tend to put shelves and furniture around the TV can build cat houses, magazine racks and even shelves from the cardboard boxes to store household items and electronic devices, including the remote control.

Earlier this year, Samsung had already won CES 2020 Innovation Awards for its eco-packaging concept for promoting the efficient use of resources. As part of the rollout of the new eco-packaging, Samsung and Dezeen, a British lifestyle magazine, held a global design competition in April, where the two companies awarded the most unique and practical designs and applied the designs into its eco-packaging manual.

“Consumers are more likely to purchase from a brand that shares similar fundamentals and values as they do, and with our eco-packaging, we believe that we can provide our customers with a modern solution that considers the environment as an important way to express themselves,” said Nivash Ramsern, Head: Visual Display at Samsung South Africa.

For more information on the design competition, please visit Dezeen’s website at www.dezeen.com and Samsung TV Instagram(@samsungtv).

When it comes to setting new standards in performance, Samsung’s 8K AI upscaling technology has equipped the company’s TVs to provide truly captivating viewing experiences. Likewise, ‘The Wall’ – the first-ever modular display with MicroLED, capable of expanding to a size of hundreds of inches – provided a snapshot of what the future holds for display technology. In terms of design and lifestyle leadership, a host of Samsung solutions including ‘The Serif’ and ‘The Frame’ have set new benchmarks for how your TV might look and interact.

Check out the infographic below to learn more about how Samsung has constantly innovated to push its TV offerings to greater and greater heights.

Samsung Newsroom highlighted several of the company’s award-winning innovations when the winners were first announced in November of last year. While that article largely spotlighted winners from within the mobile category, here, we shift our focus to award-winning innovations from across Samsung’s wide-ranging product ecosystem.

Read on to learn more about this year’s honorees in the display, home appliance and memory categories.

Samsung’s CES® 2020 Innovation Award-winning display and soundbar technologies include QLED 8K TVs’ new Q-Symphony sound feature and the lifestyle TV “The Sero” (both of which snagged Best of Innovation honors), as well as the Q950TS QLED 8K TV, and the company’s latest gaming monitors, the Odyssey G9 and G7.

• Q-Symphony – Samsung’s revolutionary Q-Symphony feature harnesses the power of 2020 QLED 8K TVs and the HQ-Q800T soundbar – combining the former’s built-in speakers with the latter’s impressive audio capabilities – to deliver a truly immersive and powerful sound experience.

• The Sero – Samsung’s versatile lifestyle TV, The Sero, not only provides users with a conventional horizontal TV-viewing experience, but can also be flipped 90 degrees to allow them to enjoy content created in vertical formats.

• Q950TS – Samsung’s 85-inch Q950TS QLED 8K TV is packed with enhancements, including a groundbreaking design and next-level picture, screen and audio technologies. Standout features include the TV’s new Infinity Screen and true-to-life 8K resolution, as well as its innovative AI Quantum Processor 8K and Object Tracking Sound+ (OTS+) technology.

• G9 – A CES® 2020 Innovation Awards honoree in the Computer Peripherals and Accessories category, the Odyssey G9 features Samsung’s all-new Infinity Core Lighting on its rear. The eye-catching lighting adds a futuristic glow to the gaming monitor’s already-striking white exterior, further setting it apart from other devices on the market.

• G7 – An honoree in the Gaming category, the 32- or 27-inch Odyssey G7 offers users a gaming experience unlike any they’ve seen before, thanks to a first-of-its-kind combination of a 240Hz refresh rate, 1ms response time, QHD (Quad High Definition) and a 16:9 aspect ratio.

Winning entries in the Home Appliance category include the latest version of Samsung’s Family Hub refrigerator, as well as the company’s new Cube Refrigerator Series.

• Family Hub – The latest edition of Samsung’s Family Hub refrigerator features personalised, AI-driven enhancements that help users get the most out of their kitchen. These enhancements enable families to plan meals, share video content and manage their smart home – all from their kitchen.

• 4D-Flex BESPOKE – Samsung’s 4D-Flex BESPOKE refrigerator establishes a completely new category of customised home appliances. From materials to colors and even fridge and freezer functions, users can customise a wide range of the refrigerator’s features to make this innovative product their own.

• Cube Refrigerator Series – Available in a versatile range of colors, including Wine, Beer and Beauty, Samsung’s Cube Refrigerator Series features three new compact models whose stackable design and innovative low-noise cooling technology make them suitable for any room – from the kitchen to the bedroom.

• Portable Slim Double Induction – Samsung’s Portable Slim Double Induction is an innovative cooking solution designed for those who live in smaller households. It features two versatile induction burners that themselves feature nine different power levels to suit any culinary need – not just in the kitchen, but in other rooms as well.

• Samsung Shoe Care System – The Samsung Shoe Care System is a trailblazing innovation in home shoe care that offers users an all-in-one shoe care solution, enabling them to deodorise, dehumidify and dry shoes with a single convenient device.

• WA8500V Front Load Washer – Samsung’s latest front load washer not only offers users a laundry experience that is both personalised and powerful – thanks to its large capacity and wide range of wash cycle options, including Super Speed – it also offers advanced Wi-Fi connectivity and smart voice controls for ultimate usability.

Samsung’s memory solutions were also honored with a number of awards. This year’s winners include the Samsung Portable SSD T7 Touch, an external storage drive featuring significantly enhanced speed and security; the Samsung SSD 980 PRO, a consumer SSD solution that’s optimised for high-end PCs; and the PM1733 30.72TB PCle Gen4 NVMe SSD, the industry’s fastest and largest capacity storage drive, developed for next-generation datacenters and enterprise server systems.

Many of the innovative products covered in this article are currently on display at this year’s CES, alongside a wide range of products from across Samsung’s mobile ecosystem. These include the category-defining Galaxy Fold – recognised for its innovative materials and technologies – and the Galaxy Note10/Note10+ – the latest power devices in Samsung’s Note series, designed to help users do more of what they love. The Galaxy Note10+ 5G received its CES® 2020 Best of Innovation award based on the sheer power it offers users with its best-in-class specs, features and network speeds. Similarly, as Samsung’s first 5G flagship phone, the Galaxy S10 5G has been recognised for offering users fast network connectivity, advanced features and high performance. Furthermore, the Galaxy A50 has been acknowledged for bringing users advanced hardware and premium features at a lower price point.