Having entered the commercial display market with a full B2B signage in 2008, Samsung continues to make history of digital signage with consistent technological innovation, differentiated solutions, and market leadership.

Samsung started by achieving first place in global market share of digital signage in 2009. Then in 2012, Samsung opened the LCD renaissance by introducing two transparent LCD models. In 2017, the world’s first cinema LED, Onyx, was unveiled, presenting a new standard for theater screens with unbelievable picture quality and infinite contrast ratio.

Over a decade and a half of “firsts” has led to myriad breakthroughs in digital signage. The world’s first modular display “The Wall,” introduced in 2018, has freely adjustable screen size and shape, expanding the scope of digital signage to various spaces, like art museums and department stores.

As demand for immersive content increased, Samsung created a new version of “The Wall” exclusively for virtual production studios in 2023. With ultimate picture quality, it overcomes the challenges of physical on-site sets and leads to a reduction in production time and cost. The Wall for Virtual Production continues to change the landscape of the content production with a top-tier customizable solution.

Here’s a look at the footsteps of Samsung Signage, which has been solidifying its #1 position globally for 15 consecutive years2 with innovative display technology.

[1] Omdia Q4 2023 Public Display Report; Based on sales volume. Note: consumer TVs are excluded.

When it comes to setting new standards in performance, Samsung’s 8K AI upscaling technology has equipped the company’s TVs to provide truly captivating viewing experiences. Likewise, ‘The Wall’ – the first-ever modular display with MicroLED, capable of expanding to a size of hundreds of inches – provided a snapshot of what the future holds for display technology. In terms of design and lifestyle leadership, a host of Samsung solutions including ‘The Serif’ and ‘The Frame’ have set new benchmarks for how your TV might look and interact.

Check out the infographic below to learn more about how Samsung has constantly innovated to push its TV offerings to greater and greater heights.

JOHANNESBURG, South Africa, 09 May 2019 – Samsung today announced that the company was awarded Display of the Year from the Society for Information Display (SID) for its innovative modular MicroLED display, The Wall. Delivering a revolutionary viewing experience, The Wall features pure black images, true colour and unmatched clarity.

“We are honoured to be recognised with such a prestigious industry award,” said Nithia Pillay, Director: Consumer Electronics at Samsung South Africa. “We are very proud of the technological advancement and innovation embodied by The Wall and see this display really pushing the entire industry forward.”

The Wall is a large-format modular display featuring MicroLED technology. As the newest display technology to be commercialised in over a decade, MicroLED possesses inherent colour qualities that produce vibrant-yet-natural colours for an awe-inspiring visual experience with significant advantages over traditional displays.

The Wall’s slim, bezel-less infinity design and modular build allow the display to blend subtly into its surroundings and its customisable décor frame creates a sleek and sophisticated look from every angle to fit any luxury living or commercial space.

Presented by the Society for Information Display, the 2019 Display Industry Awards (DIAs) recognise innovative display products, components, and applications that hold the most promise for shaping the future of the global display industry. The DIAs are awarded each year in three categories: Display of the Year, Display Application of the Year and Display Component of the Year.

“We are delighted to award Samsung the Display of the Year Award for its modular MicroLED Display, The Wall” said Wei Chen, SID’s Display Industry Awards Committee Chairman. “The Display Industry Awards are SID’s highest honour, presented to recognise the best display products or applications introduced to the market during the previous calendar year. On behalf of SID, we would like to commend Samsung’s ongoing commitment to innovation and to helping shape the future of display performance and solutions.”

The 2019 DIAs will be presented to Stephen Choi, Samsung’s Vice President and Head of the North American Display Office, at the Symposium Luncheon on Wednesday, May 15 during Display Week 2019: The SID Annual International Symposium, Seminar and Exhibition in San Jose, California.

“For decades, Samsung has lead the way in next-generation display innovation,” said Cambridge Mokanyane, Chief Marketing Officer at Samsung South Africa. “Our Micro LED technology is at the forefront of the next screen revolution with intelligent, customisable displays that excel in every performance category. Samsung Micro LED has no boundaries, only endless possibilities.”

Micro LED featuring 75” Micro LED and 219” The Wall

Featuring leading-edge self-emissive technology and modular capabilities, Samsung’s Micro LED displays deliver unparalleled picture quality, versatility and design. These transformative TV displays are made up of individual modules of self-emissive Micro LEDs, featuring millions of inorganic red, green and blue microscopic LED chips that emit their own light to produce brilliant colours on screen – delivering unmatched picture quality that surpasses any display technology currently available on the market.

At last year’s CES, Samsung introduced Micro LED by unveiling The Wall, the critically acclaimed, award-winning 146” Micro LED display. Due to the technical advancements in the ultra-fine pitch semiconductor packaging process that narrow the gap between the microscopic LED chips, Samsung has been able to create a stunning 4K Micro LED display in a smaller, more home-friendly 75” form factor.

Thanks to the modular nature of Micro LED, this technology offers flexibility in screen size that allows users to customise it to fit any room or space. By adding Micro LED modules, users can expand their display to any size they desire. The modular functionality of Micro LED will allow users in the future to create the ultimate display even at irregular 9×3, 1×7 or 5×1 screen sizes that suits their spatial, aesthetic and functional needs.

Samsung’s Micro LED technology also optimises the content no matter the size and shape of the screen. Even when adding more modules, Samsung Micro LED displays can scale to increase the resolution — all while keeping the pixel density constant. Additionally, Micro LED can support everything from the standard 16:9 content, to 21:9 widescreen films, to unconventional aspect ratios like 32:9, or even 1:1 – without having to make any compromises in its picture quality.

Finally, because Micro LED displays are bezel-free, there are no borders between modules – even when you add more. The result is a seamless, stunning infinity pool effect that allows the display to elegantly blend into any living environment. The possibilities for eye-catching designs are only enhanced by new Ambient Mode features.

LIVESTREAM FROM CES
CES starts on Monday, January 7 at 02:00 (SAST), with a press conference at Las Vegas’s Mandalay Bay South Convention Centre. You can also catch all the exciting announcements by tuning in to the official livestream, which will be available via the following channels:

• Samsung Newsroom (https://www.samsung.com/za/ )
• Samsung Electronics’ Facebook (https://www.facebook.com/samsung)
• Samsung Newsroom YouTube (https://www.youtube.com/samsungnewsroom)