JOHANNESBURG, South Africa – 21 May 2019 – Samsung South Africa continues its passionate support for local artists by partnering with local music content provider, TurnUp Music. Exclusively focused on local talent, TurnUp hosts content from various South African superstars like Euphonik, DJ Tira and Vusi Nova and is also home to hot new talent making their way onto the local music scene. This collaboration deepens Samsung’s long-held affinity for local talent, specifically artists who echo the brand’s ethos – Do What You Can’t. As a human-centred company, Samsung has always focussed on music, entertainment, fashion and beauty, areas that resonate with millennial audiences and a wide range of our population. TurnUp channels this passion in an innovative way, directly to the people who enjoy it most.

“Samsung is proud to bring its users another innovative connection to local music. The country is teeming with creative talent and artists who are pushing the boundaries. As a company inspired by innovation and delighting its customers through ground-breaking devices, Samsung is pleased to partner with TurnUp and possibly even help discover the next great South African legend,” says Justin Hume, Director: Integrated Mobility at Samsung South Africa.

TurnUp has produced and promoted award-winning content and, with the music industry hitting an inflection point, has helped hundreds of artists increase their fan reach and guided them in monetising their music. The partnership will see them further extending their reach and make proudly South African music available to the large South African audience connecting to the internet via their mobile phones. Samsung is already connecting with these South Africans through its recently launched Galaxy A Series, which delivers flagship features at an affordable price. These and other devices like the game-changing Galaxy S10, are designed for immersive experiences as well as exceptional audio. This amplifies the partnership with TurnUp even more.

ABOUT TURNUP MUSIC
TurnUp is focused on creating opportunities to grow artists and amplify their careers. The platform allows Samsung device users to upload music, market it and make it available for download. The more downloads artists get, the greater your opportunity to get time with TurnUp DJ’s to record their music in a professional sound studio or even to get a music video recorded.

To download TurnUp Music or for more information visit https://turnupmusic.com

Through this incredible partnership, TurnUp Music and Samsung are focussed on the development and growth of local artists’ careers through various collaborative opportunities and a strong market reach.

“Samsung, as the global smartphone leader, is the perfect partner to accelerate not just the streaming platform, but also to reduce barriers to entry across Africa. The 4G enabled Z Series devices are both accessible and affordable, making it a great tool for listening to music and watching videos” said Thabiet Allie, CEO of TurnUp Music.

The announcement of the partnership was unveiled at AfricaCom, one of the largest African telecoms, media and technology events and met with great support from key industry experts and delegates at the event.

“Because Samsung always strives to create technology that enriches people’s lives, we are delighted to partner with TurnUp Music in this initiative, bringing local sounds to users and helping to promote local musicians,” said Craige Fleisher, Director Integrated Mobility, Samsung.

The TurnUp Music app will soon be available on the Z series, which can be purchased at Ackermans, PEP, Jet and CNA.

About TurnUp Music

TurnUp Music is exclusively focused on local talent and hosts content from various South African superstars like Euphonik, DJ Tira and Vusi Nova. It is also the home to undiscovered artists keen to make their music available to the large South African audience connecting to the internet via their mobile phones.

TurnUp is focused on creating opportunities to grow artists and amplify their careers. Our platform will allow you to upload your music, market it and make it available for streaming/download.