Samsung Electronics Co., Ltd. has expanded its ViewFinity monitor lineup with the global availability of the 27-inch ViewFinity S9 (S90PC model). The launch of the ViewFinity S9 strengthens Samsung’s high-resolution monitor lineup following the introduction of the ViewFinity S8 (S80PB model) in June 2022, which featured an Ultra High Definition (UHD) resolution. The new ViewFinity S9 is optimised with all the tools needed in industries like graphic design and photography, and also being named a CES Innovation Award honoree in 2023.

“Our new 5K monitor is designed to deliver the highest performance and best experience for professionals in creative and visual industries,” said Hoon Chung, Executive Vice President of the Visual Display Business at Samsung Electronics. “With the ViewFinity lineup, we will provide creatives with top-notch visual experiences, along with the lifelike colour clarity and the versatile connectivity they need to achieve the best in any project.”

The new ViewFinity S9 offers a 27” screen with a 5K (5,120 x 2,880) resolution with exceptional picture and text clarity. It allows for professionals to work on ultra-high resolution content without needing to zoom in, so they can view their projects in 5K while still keeping all their editing tools visible on screen.

With its 99% DCI-P3^[1] and 218 PPI (pixels per inch), the ViewFinity S9 provides saturated and vivid colours with crisper details, perfect for those who rely on visual fidelity.^[2] Furthermore, a typical brightness of 600 cd/m² makes it easy to work in nearly any lighting environment. Samsung’s calibration technology helps users achieve the accurate colour they want. During production, the monitor’s colour is factory-calibrated for incredible Delta E accuracy immediately out of the box.^[3]

The ViewFinity S9 uses the Smart Calibration feature controlled with smartphones^[4], and users can conveniently customise the ViewFinity S9’s screen for precise settings without expensive, complex calibration equipment whenever they want. Using the SmartThings app, users can choose to calibrate in basic mode for a quick and easy adjustment of white balance and gamma settings, or they can use professional mode for complete control of colour temperature, luminance, colour space and gamma settings. Users can start this process simply by pointing their smartphone camera at the ViewFinity S9’s screen, and after calibration they can view a report detailing the adjustments made and the Delta E colour accuracy.

The ViewFinity S9 also supports its users with TUV-certified Intelligent Eye Care features to reduce eye strain, even over extended periods of use. Additionally, Samsung’s Matte Display limits light reflection and glare on the monitor, minimising distractions while working.

The visual performance of the ViewFinity S9 is enhanced by features designed to make professionals’ lives easier.

The ViewFinity S9 features versatile connectivity for users of both Mac and Windows PCs, with Thunderbolt 4 and mini DisplayPort inputs in addition to USB-C. The Thunderbolt 4 compatibility allows users to charge devices with up to 90W of power and transfer data reliably at speeds up to 40 Gbps.^[5]

The monitor comes equipped with a built-in 4K SlimFit camera that connects via pogo pin without additional cables or equipment. The camera tilts to fit the angle of your monitor, and Auto Framing^[6] keeps you visible and in-shot, even when you shift position.

The ViewFinity S9’s slim metal design works for any space. With its ergonomic design, this product can provide comfort and improve productivity by adjusting to almost any position or posture. A height-adjustable stand matches the user’s eye level, and the screen can tilt to match viewing angles. In Pivot mode, the screen rotates 90 degrees, so users can read long documents with less scrolling. With VESA mount compatibility, users can save space and keep desks clutter-free.

Embedded Smart TV apps give users the full TV experience when it’s time to switch to entertainment after work. Instant access to popular streaming apps like Netflix, YouTube and Disney +, and shows without needing a separate PC, built-in speakers with Adaptive Sound+ that automatically adjusts noise levels, and a remote control make this a well-rounded monitor for both work and play.

For more information about Samsung’s high-resolution monitors and the full ViewFinity lineup, please visit: https://www.samsung.com/.

Specifications

Samsung proudly supports Busan’s bid for the World Expo 2030.

^[1] Colour representation calculated in CIE 1976.

^[2] Colour accuracy figures may vary based on the measuring device and the measuring point. Screen features may vary depending on system environment, such as computer components, duration of use, or other factors.

^[3]Factory calibration is measured for accuracy in sRGB under shipment conditions. Value may vary depending on the measurement environment. Users can find the factory calibration report in the on-screen display (OSD) settings.

^[4] Smart Calibration is available on Galaxy S10 or later, Galaxy Note10 or later, Galaxy Fold devices, Galaxy Flip devices, iPhone 11 or later, and the second generation iPhone SE 2 or later. It requires the latest version of the SmartThings app.

^[5] Certain devices using MacOS 13 may have limited compatibility.

^[6] Auto Framing works when using the built-in applications.

*The content was revised on Mar 03, 2024 to provide more accurate information.

Samsung Electronics Co., Ltd. has been at the forefront of television (TV) innovation for decades, from the days when all the members of a town gathered to watch a black and white TV through to the present day, when everyone enjoys watching their favourite shows on a big Ultra-High-Definition (UHD) screen while sitting comfortably in their living room. With an unwavering commitment to excellence, Samsung is inching ever closer to delivering picture quality that is as close to reality as possible through ceaseless technological innovation. The company is developing TV technologies and enhancing the 8K viewer experience by building a robust content ecosystem.

In order to continue bringing the best and most vivid display to its users, Samsung has been expanding its 8K ecosystem, widening the scope of high-definition content experiences. With technology optimised to offer the brightest and sharpest 8K definition, users can enjoy a wide range of content including movies, NFT artworks and more. To learn more about Samsung’s 8K ecosystem, check out the card news below.

Stepping above and beyond the already high-performing Neo QLED 4K, consumers find Samsung Neo QLED 8K. These screens offer the dazzling picture quality users have come to expect from Samsung in even more brilliant 8K resolution. The resolution has progressed from high definition (HD) to ultra-high definition (UHD) which includes 4K and 8K with a higher pixel display, thus offering superior quality. Powered by Neural Quantum Processor 8K, the state-of-the-art upscaling neural networks ensure that all content is displayed with utmost precision and immaculate picture quality.

As streaming platforms begin to offer content optimised for a larger 1.9:1 screen ratio, perfect for an immersive cinematic experience, having an 8K TV with premium picture quality is a sure-fire way to future-proof a home entertainment setup. With an 8K TV, whether it’s simply for TV shows or movies, videos, gaming or digital artwork, you get to enjoy a great picture and an all-round enhanced experience from your TV set.

“Consumers viewing needs and habits have evolved over time and we have endeavoured to keep bringing them only the best viewing experience and better ways of staying entertained. Our extensive range of TVs lets them choose exactly the kind of viewing experience they prefer and with our 8K resolution on offer, they can have greater freedom to choose and something more cinematic and immersive to feast their eyes on,” said Mike van Lier, Consumer Electronics Director at Samsung.

Samsung proudly supports Busan’s bid for the World Expo 2030.

Samsung Electronics has been shaping the history of television through the development of its technological innovations, from FHD and 4K through to 8K, thanks to its far-sighted strategic vision and an endless passion to bring new technologies to the market.

In order to learn more about the achievements made so far in the field of TV technological innovation, as well as the future of display technologies in the age of UHD screens, Samsung Newsroom sat down with TV experts.

(From left) Sangmin Lee, Head of the Picture Quality Solution Lab, Hyunchul Song from the Product Development Group and Youngseok Han from H/W Platform Lab of Samsung’s Visual Display Business

 Pioneering the Future of TV Through Endless Innovation

These days, picture quality has become one of the most crucial factors consumers consider when choosing a TV. In 1977, Samsung succeeded in the development and mass production of a colour TV, the Colour Economy TV, for the first time in Korea, ushering in the era of colour television for the country.

Samsung earned the title of being a pioneer in colour TV manufacturing in Korea thanks to its steadfast dedication to innovation, and the company was never complacent about the colossal success of its black and white TV model, the Econo TV, which took the lion’s share within the monthly TV market at the time.

Samsung’s first LED TV, launched in 2009, wowed the world as a breakthrough in TV technology.

Next to be developed was the LCD TV, and, in 2009, Samsung unveiled its breakthrough model — the Samsung LED TV. The LED TV was the culmination of all the innovative technologies available at the time, allowing for unrivalled picture quality brought about by light-emitting diodes. All components of Samsung’s LED TV were designed anew, and the number of patents acquired for this model exceeded 3,000.

Samsung’s QLED TV made its global debut at CES in 2017.  

In 2017, Samsung then went on to introduce the remarkable QLED TV based on cadmium-free quantum dot technology at the Consumer Electronics Show (CES). The company’s innovative TV was at the centre of attention that year, boasting superb picture quality and 100% colour volume. A year later, the company brought to the market a QLED 8K model that incorporated 8K resolution into Samsung’s proprietary quantum dot technology.

It featured Direct Full Array, a backlight technology able to precisely control the lighting balance across every part of the picture on-screen, as well as 8K AI Upscaling – an upscaling technology designed to intelligently upgrade lower-quality videos into vivid 8K resolution. Samsung’s innovative QLED 8K technologies played a crucial part in launching the era of 8K.

“In 2020, Samsung unveiled the incredible bezel-less TV that completely removed the bezels from around the display,“ said Hyunchul Song from the Product Development Group. “A year later, we further solidified our position as an innovator by introducing our Neo QLED technology based on Quantum Mini LED displays. From FHD through to 8K, we have undertaken ceaseless efforts to develop innovative products that offer differentiated experiences based on consumer needs.”

Striving for Superior Picture Quality Through In-Depth Research Into Human Behaviour

Samsung continues to strive to offer the best possible viewer experiences by delivering astounding picture quality. However, what does “good picture quality” mean to someone who works on its development?

“Picture quality is considered good when it delivers a sense of reality to the viewer that feels as if you are witnessing the images on-screen first-hand,” explained Youngseok Han, a developer from the H/W Lab. “To ensure good picture quality, display performance indicators such as high resolution, high luminance and excellent colour expression are essential. What also matters is how well-balanced the other trailblazing technologies of the display are, including the chip design, the picture quality algorithms and the sound.”

Han went on to provide further insight into the importance of balance to the corresponding picture quality. “The factors that impact picture quality the most are how well you organise the various relevant technologies. These include those designed to reduce distortion and any image transmission noise, those that reproduce colours precisely and richly and create sharp contrast for more vivid, clear images and those motion technologies that ensure the movement of objects on-screen appears smooth and fluid.”

It would be impossible to develop good picture quality with just one singular technology, no matter how great that technology is. This is why Samsung is committed to developing innovative technologies through all kinds of different approaches without resting on their laurels as one of the ground-breakers in the industry. Recently introduced on the 2023 Neo QLED TV, Real Depth Enhancer is one of the new features that has been developed to the end of further improving picture quality.

When human eyes are focused on an object, attention is directed onto the object by optimising sharpness, clarity and texture, all while also maintaining the background scene. Samsung’s Real Depth Enhancer technology was developed based on an understanding of this human behaviour, and harnesses AI to automatically separate an object from its background to create a greater sense of depth and make the images truly pop.

Furthermore, Neo Quantum Matrix Pro technology improves the playback of fine details through precise control of the quantum mini LEDs across a total of 16,384 levels. This meticulous adjustment further adds dimension and a sense of reality to the images on-screen.

“Our Real Depth Enhancer technology is the result of an optimisation of all the relevant technologies in a way that takes human psychology into account, instead of focusing only on improving resolution,” noted Han.

From 8K Games to Artworks on Samsung TVs in the Age of 8K Technology

These days, users are being bombarded by new content. Tens of thousands of new pieces of media and content are being published every day across all manner of platforms — but does the same apply for those pieces of content being made in 8K?

“Following the recent growth of 8K devices including smartphones, anyone is able to create 8K content and view it in ultra-high resolution,” said Sangmin Lee, Head of the Picture Quality Solution Lab. “High-performance graphics cards also now make it possible for users to play 8K games, meaning that we are already living in the age of 8K UHD.”

Song further detailed the growth of 8K content in today’s viewing market. “There is a growing amount of 8K content available on social media channels, and artists are creating digital artworks in 8K,” he explained. “We added in ‘YouTube Videos in 8K’ feature to the 2023 Neo QLED TV to allow users to peruse the 8K content available on YouTube and explore digital artworks, such as an image in NFT¹ form, at a single glance.”

Samsung is also spearheading the expansion of the 8K content ecosystem by being at the helm of the 8K Association, a global non-profit organisation established in 2019 with the aim of establishing 8K standards and expanding 8K content.

As of February 2023, the association has 33 members, including Samsung, TV panel producers, (System On a Chip) SoC chip makers and some well-known content creators. Last year, Samsung released a teaser for The Lord of the Rings: The Rings of Power series in 8K developed in collaboration with Amazon Prime Video, another member of the 8K Association.

Developing Optimal Picture Quality That Takes Viewing Experiences to the Next Level

In order to learn more about the next steps for Samsung in terms of picture quality in the age of 8K technology, Samsung Newsroom asked the three TV professionals what their goals are.

“As a developer, I feel the most accomplished when I hear the feedback that viewers think the images on-screen seem real to them,” said Han. “My goal is to further improve our algorithms by optimising a range of components in order to deliver picture quality that is ‘more real than real’ to viewers.”

For Song, creating technologies that bring real value to users is of the utmost importance. “While the development department works to create the best picture quality through technological innovation, I am more involved in optimising products to bring high-quality experiences to as many viewers as possible,” said Song. “I will continue to deliberate on what other kinds of user value we can bring to our viewers.”

Finally, from Lee’s perspective, the goal is and always has been to provide users with experiences that go beyond simply watching content. “The most important value that a display can provide is to present images that seem more real than reality itself,” explained Lee. “Through the best picture quality algorithms and outstanding sound performance, the optimal picture quality that is delivered then allows users to enjoy their favourite content without having to worry about adjusting the settings. Our ultimate goal is to offer superb picture quality that enables users to thoroughly enjoy their viewing experiences that go beyond simply watching content.”

Stay tuned to Samsung Newsroom for the second and final part in this series highlighting the role of the 8K TV and the innovative technologies Samsung has been developing to provide the best possible viewing experiences to its users.

¹ SAVAGE is a high quality NFT marketplace featuring 4K/8K video and photography. With over 50 titles at launch in March 2023, SAVAGE will expand throughout the year with more than 250 new pieces from top creators and brands.

The number of levels in quantum mini LEDs has been corrected from 13,684 to 16,384 levels as of 04-13, 2023.

Samsung proudly supports Busan’s bid for the World Expo 2030.

From news studios to production control and press rooms, Samsung, a leader in the digital signage market for 12 consecutive years, will take visitors on a virtual tour of a typical broadcasting environment to showcase a portfolio that enables any broadcaster to reimagine their studio and realise their vision.

At the centre of the news studio, visitors will experience how Samsung’s industry-leading modular display, The Wall, brings broadcasts to life in perfect picture quality. The company’s Crystal UHD, QLED 8K and Business TVs enhance all areas of a studio, while its business monitors help optimise engagement and efficiency behind the scenes in production control rooms.

These products are brought to life not only through the virtual showcase, but also through compelling customer success stories. Visitors will have a chance to hear how leading global news, sports and entertainment broadcasts, along with award-winning media companies, have implemented Samsung’s technology to deliver seamless viewing experiences to audiences around the globe.

To join the experience and learn more about what Samsung’s latest visual display solutions and innovations can do to enhance your studio, please visit https://bit.ly/3sskkeI.

JOHANNESBURG, South Africa, 8 March 2018 – Samsung Electronics unveiled its 2018 home entertainment line-up at the company’s First Look in New York event. Samsung highlighted details about its flagship QLED TV models and its expanded line-up of UHD, Premium UHD and Ultra-Large Screen TVs. With ground-breaking design elements, enhanced picture quality and intuitive smart capabilities, Samsung’s 2018 QLED line empowers consumers to enjoy content without distractions – even when viewers are not actively watching.

“Our 2018 line-up of televisions are truly our most innovative and sophisticated yet, designed for today’s consumer who is mindful of the aesthetics of their space,” said Mike van Lier, Samsung Director Consumer Electronics. “We are excited for consumers to experience our new TV line-up and features that offer more freedom to decide where and how the TV can be best enjoyed within the home.”

Samsung’s 2018 line-up features new innovations that enrich the lives of consumers by reimagining how TV integrates into the living room, how consumers enjoy their content and how they interact with their devices.

Highlights of the 2018 line-up include:

Ambient Mode

Ambient mode provides useful information throughout the day – even when consumers aren’t actively watching movies and TV. It can play music as well as display news headlines, traffic reports and weather updates. For wall-mounted TVs, Ambient Mode can mimic the pattern on the wall behind the TV to create an astonishing visual effect in which the TV blends seamlessly into the wall.

One Invisible Connection*

The new One Invisible Connection is one slim cable that combines both consumer’s power and AV data to the TV. Available up to 15 meters, it frees consumers from having to place their TV near data or power outlets.

Smart TV, Featuring Bixby

The QLED line’s smart capabilities offer revolutionary ways to set up the TV and find content. Effortless Login uses the new SmartThings app* to drastically reduce the time it takes to set up a new TV. The new Universal Guide enables consumers to navigate across supporting streaming services and live TV through one intuitive menu. And with Samsung’s intelligence platform, Bixby** consumers can use voice commands to bring up their favourite shows and control compatible devices.

Direct Full Array

The Q8F and Q9F QLED TVs deliver stunning images with pristine contrast through Direct Full Array (DFA) technology. Direct Full Array uses a panel with zones of smartly controlled backlighting that adjust automatically to deliver deep blacks and pure whites.

Audio Line-up

Samsung offers four new audio products that offer clear and immersive sound tailored to the different ways that individual consumers set up and use their home theatre systems.

• HW-K950: With front-firing, up-firing and new side-firing speakers, the HW-K950 Dolby Atmos sound bar creates an extraordinary cinematic experience that delivers 7.1.4 surround sound.
• HW-N650: Designed for gamers, the HW-N650 sound bar features Acoustic Beam Technology that puts consumers at the centre of the action.
• HW-NW700: The HW-NW700 sound bar features a wall-mounted design that perfectly complements QLED TVs so that they both blend beautifully into any home environment.
• VL550: The VL550 includes a unique metal dial that consumers can attach to any metallic surface and use to control music with the sound of their voice.

Samsung 2018 TV Line Details***

In response to rising consumer demand Samsung is reinforcing its commitment to ultra-large screen televisions. The 2018 Samsung TV line features 9 series across the QLED TV, Premium UHD, UHD and Ultra-Large Screen display range, available in a variety of sizes. Models in the 2018 line-up feature both flat and curved display options.

• QLED TV: Models in the 2018 QLED TV line-up include – Q9F (65”, 75”, 88”), Q8F (55”, 65”, 75”), Q7C (55”, 65”), Q7F (55”, 65”, 75”) and Q6F (49”, 55”, 65”, 75”, 82”). The QLED TVs feature enhanced colour and contrast, HDR10+ compatibility, Ambient Mode, Smart TV enhancements with Bixby Voice, One Remote Control and the One Invisible Connection.****
• Premium UHD: Models in the 2018 Premium UHD TV line-up include NU8500 and NU8000. The Premium UHD TVs include features such as dynamic crystal colour, HDR10+ compatibility, clean cable solutions and Smart TV enhancements with Bixby Voice and One Remote Control.
• UHD: Models in the 2018 UHD TV line-up include NU7100 (75”, 65”, 55”, 50”, 43”, 40″) and NU7300 (65”, 55″). These UHD TVs include features such as 4K UHD and HDR picture capabilities, clean cable solutions, slim design and Smart TV capabilities.

*SmartThings is available on iOS and Android-powered devices..

** Bixby service ability may vary by country or carrier. Voice Command recognises English (US), Mandarin Chinese and Korean. Not all accents, dialects and expressions are recognised. The list of features that can be controlled by voice commands via Bixby will continue to expand. Mobile functionality compatible with Samsung Galaxy 8 series or higher with Bixby function. Samsung Account log-in and data network (wifi or internet connection) required to fully operate Bixby features..

***The product line, details and availability vary depending on the region..

****One Invisible Connection applies to Q7 and higher models except Q8F. One Remote Control applies to NU7400 and higher models..