“As the smart home environment expands and concerns around data privacy grow, consumers are looking for more secure products they can trust,” said Jeong Seung Moon, EVP and Head of the R&D Team for Digital Appliances Business at Samsung Electronics. “Samsung remains committed to providing the best possible experience for users by building a powerful security foundation that protects their data across our AI-powered appliances.”

How Samsung Products Achieve the UL Solutions Diamond-Level Ratings

To provide users with peace of mind, it is crucial to determine that the robot vacuum cleaner has strong security capabilities. Especially in case of Bespoke AI Jet Bot Steam Ultra,^[4] the premium model in the series, uses a camera during the cleaning process and offers features such as home monitoring through SmartThings connectivity.^[5] Similarly, robust security measures are essential to Samsung’s screen-based appliances, which can monitor other home appliances and store user information in the web browser.

To establish this standard of protection, Samsung has applied Samsung Knox, which provides a multi-layered security system. It ensures encrypted communication and robust defense against external threats. Additionally, Samsung is strengthening security across these new products with IoT security marketing claims verified by UL Solutions this year by applying Knox Matrix Trust Chain^[6] and Knox Vault.^[7]Knox Matrix Trust Chain utilises blockchain technology to monitor connected appliances’ security status in real time.

Knox Vault, which is applied to home appliances for the first time in 2025, stores particularly sensitive user information, such as passwords and authentication information, in a separate hardware chip to ensure protection. These continued efforts will allow the company to deliver a more secure connected home experience and further extend security certifications across its product portfolio.

Beyond its high level of security, the Bespoke AI Jet Bot Steam Ultra offers enhanced hygiene through steam sanitisation.^[8] Equipped with AI Object Recognition,^[9] it allows users to enjoy a more personalised and effortless cleaning experience that’s tailored to their home environment.^[10]

The Bespoke AI Refrigerator and the Bespoke AI Laundry lineup, which were introduced at the global “Welcome to Bespoke AI” launch event in March, are equipped with the AI Home or AI Family Hub screen.^[11] The screen allows for easy control of the device and displays product-related information in an intuitive way.

Availability

Samsung’s newest vacuum and mop robot cleaner, the Bespoke AI Jet Bot Steam, is scheduled to be showcased at IFA 2025, where its key features and strengths will be on full display. Bespoke AI refrigerators and the Bespoke AI Laundry lineup are already being rolled out in select markets globally.

The UL Solutions IoT Security Rating Programme

UL Solutions is a global safety science leader that evaluates marketing claims for smart devices through objective, rigorous and science-based evaluation. Its IoT Security Rating Programme verifies a brand’s marketing claims about its product’s IoT security capabilities and ranks those capabilities on five levels: Bronze, Silver, Gold, Platinum and Diamond.

The Diamond-level rating is the highest in the programme. Only products that successfully detect and block malicious software, prevent unauthorised access and anonymise user data can earn a Diamond-level rating. Products that achieve this level must also detect unknown threats and run real-time vulnerability management systems.

^[1] Applicable to certain models (VR90F01***, VR80F01***, VR70F***).
^[2] Applicable to certain models (RF**DB99****, RF**DB95****, RF**DG9H****, RM90F**B***, RF90F**A***, RM90F**D**, RM90F**E**, RM90F**C**, RM90F**X*, RF90F**B***, RF90F**E***).
^[3] Applicable to certain models (WD53*BA900H***, WD25*B8995B*, WD***B8995B***, WD*0****V***, WD*0****H*, WD*9****H*, WD*0****H***, WF90*53*****, WF*0F2****, WF90F*******, DV90*53*****, DV*0F2****, DV90********, WF90********).
^[4] VR90F01***
^[5] Appliance must support Wi-Fi and connect to SmartThings available on Android and iOS devices to activate service. A Wi-Fi connection and a Samsung account are required.
^[6]  Knox Matrix Trust Chain is applied to all Wi-Fi enabled appliances launching in 2025.
^[7]  Knox Vault is applied to Bespoke AI Jet Bot Steam Ultra and appliances with 7-inch or 9-inch AI Home, and AI Family Hub screens launching in 2025, with the exception of the Bespoke AI Oven.
^[8] Steam sanitisation is applied to mops only, not to floors. Based on testing by Intertek using the Wash the Mop course, it eliminates 99.999% of Staphylococcus aureus, Escherichia coli, Pseudomonas aeruginosa, and Moraxella osloensis. Not supported in the USA. Results may vary depending on the actual usage conditions.
^[9]  Based on our deep learning model trained using a predefined set of data and may yield incomplete or incorrect information. New datasets may be introduced to our learning model from time to time to enhance its accuracy. Object recognition may be affected by an object’s shape or the environmental conditions. Only certain object types can be recognised. Example items: air conditioners (stand type), refrigerators, Bespoke appliances (refrigerators/dishwashers), TVs, washing machines/dryers, air purifiers, AirDressers, sofas, beds, bookshelves, tables, pet excrement, electrical cables, towels/socks, cups, glasses, bottles, bowls, vases, floor mats, rugs, coat racks, shoes, pedestals, scales, power extensions, furniture with a crossbar, furniture legs, wheelchairs, pet fur balls, smartphone cables, stains and liquid spills, door steps, and doorways. Stained Area Recognition needs to be activated beforehand via the SmartThings App. A Wi-Fi connection and Samsung account are required.
^[10] Only applicable to VR90F01*** (Bespoke AI Jet Bot Steam Ultra).
^[11] AI Home and AI Family Hub refer to an LCD screen on the product. Does not mean all services available on AI Home or AI Family Hub are AI or generate information or outcomes using AI. Certain functions accessible through the AI Home utilise AI-based algorithms, which can be updated periodically to improve accuracy. AI-based algorithms may generate incomplete or incorrect information.

*Availability in country and price on request