Over my career at Samsung, I’ve had the pleasure of leading the development of mobile devices with breakthroughs that have come to define the last decade of smartphone innovation, starting with the very first Galaxy S and more recently, the Galaxy Fold. Today, I’m excited to say that we believe we are at the dawn of an inspiring new decade filled with the promise of growth and change. The growth and change for the smartphone industry, and ecosystem as a whole. As a leading player within the mobile industry, we relish our responsibility to lead next decade, empowered by experience innovation, cutting-edge technologies, and most of all, compelling products.

Fifty years ago, Samsung Electronics was founded with a clear purpose: to use the power of technology to create a better world. Driven by our commitment to break down barriers and make what some thought impossible, possible.

In 2011, we recognised that consumers were doing even more on their devices. We responded and introduced a more powerful phone with a larger screen and an S Pen to give consumers ultimate productivity on the go—the Galaxy Note. With every new device, we continued to innovate and pioneer new display, camera, and performance technologies. Last year, we created a new category with a foldable device, the Galaxy Fold.

Now, here at the start of 2020, we are excited about the opportunity to define a new era. An era that is defined not simply for innovation’s sake but to truly enable experiences that are more personal, meaningful, private and secure; that will create more intelligent connections across devices, people, businesses, and communities. This will be enabled by key advancements in the three most important technologies of our time: 5G, AI and the Internet of Things (IoT). As the leading innovator of new mobile experiences, Samsung is proud to drive the convergence of these technologies across various smart devices, including Galaxy phones, wearables and PCs.

We’ve already started bringing these new experiences to life. Through open collaboration with industry leaders, such as Google and Microsoft, we are building the robust connected ecosystem in the world. And we are working with major carriers to expand 5G services, so hundreds of millions more consumers around the world can have access to next generation networks.

It’s our responsibility and opportunity to shape the next ten years of mobile innovation, starting right now at Unpacked. No company is better suited to take on this massive challenge than Samsung.

What an exciting time for Samsung, our industry and consumers.

There were some exciting examples of how we’re driving progress, changing the shape of the future and introducing new mobile experiences at Unpacked. I’m excited to flip the industry on its head.

The anticipation has been building, but now the wait is almost over – Samsung Galaxy Unpacked 2020 is just a day away.

The event is set to take place on February 11 in San Francisco and will showcase the company’s latest innovative devices that are set to shape the next decade of mobile experiences.

If you’re unable to make it to San Francisco in person to learn more about the new additions to the Galaxy lineup, you can still watch the action unfold live by tuning in to any of the links below at 9 pm CAT.

Tune in via Samsung’s Official Websites

Visit Samsung South Africa Newsroom, Samsung Mobile Press or Samsung.com/za when the event begins.

Tune in on Facebook

Visit Samsung Newsroom or Samsung Global’s Facebook page when the event begins.

Tune in on Twitter

Visit Galaxy Unpacked’s Twitter page when the event begins.

Be sure to keep track of all the latest news about the next generation of Galaxy devices on Samsung Newsroom’s Galaxy page.