Samsung Electronics South Africa has officially launched its Supersized Displays, the 105-inch QPDX-5K and 115-inch QHFX, at a showcase event held at Samsung DQX, Design Quarter in Fourways, Johannesburg.

The event marked Samsung’s entry into the ultra-large display category in South Africa, physically demonstrating the screens’ performance in picture and sound, exceptional design and commercial potential. With their commanding scale, 5K resolution and advanced collaboration features, these displays are set to transform how organisations communicate, present and engage across corporate, education, and retail sectors.

Establishing Market Opportunity

Guest speaker Morris Garrard, Head of Pro Display at FutureSource Consulting and market analyst covering LCD Flat Panel Displays (FPD), shared valuable market insights in his presentation titled “Establishing the Market Opportunity for Large-Screen Displays.”

“In 2025, the global market volume of FPDs is expected to reach 8.2 million units, valued at $16.4 billion – an increase of 2.7% over 2024 figures,” Garrard noted. “The South African market reached 23,500 units in 2024 and is forecast to grow to 30,400 units by 2029 – a clear sign of upward momentum. Given Samsung’s strength in the market, these products are perfectly positioned to capitalise on that growth.”

Introducing the Supersized Display Line-up

QHFX – The New Standard for Large-Scale Signage (115”)

A new benchmark for Samsung in digital display innovation, the 115-inch QHFX is Samsung’s largest standalone LCD signage yet. Designed for immersive visual storytelling, it delivers bold impact in environments such as high-end retail, boardrooms, theatres and indoor arenas.

Key features include:

• Supersized Screen: A commanding 115-inch display eliminates the need for complex multi-screen setups, creating a seamless visual experience.
• Portrait Installation: Flexible landscape and portrait orientation to suit varied content and environments.
• Anti-Glare^[1] Technology: Optimised haze level ensures clear visuals in bright spaces.
• 24/7 Operation^[2]: Built for continuous commercial use, day and night.
• Super Slim Design: At only 34.1mm, the ultra-thin profile complements any modern, design-led space.

QPDX-5K – Collaboration Redefined (105”)

The 105-inch QPDX-5K brings ultra-wide 21:9 5K resolution to the professional environment, creating a more inclusive and immersive collaboration experience for virtual meetings. Ideal for corporate boardrooms and educational settings, it blends productivity with sustainability.

Key features include:

• 21:9 Ultra-Wide Screen: Optimised for video conferencing layouts, ensuring balanced visibility for all participants.
• Slim Depth: At just 48.1mm, it’s the slimmest in its class and perfect for flush wall mounting.
• SMARTVIEW+: Wirelessly share up to 10 screens simultaneously, making meetings more dynamic and interactive.
• 5K Resolution: Ultra-clear resolution, delivering sharper images and finer details.
• Energy Efficiency: Certified ENERGY STAR 8.0 and EPEAT^[3], reflecting Samsung’s commitment to eco-conscious innovation.

The Supersized Display combines size, performance and intelligence to meet the evolving needs of modern spaces. Samsung’s large-format displays deliver versatility, longevity and unmatched visual excellence.

“With many customers being drawn into a store because of the digital display they see from the outside, these displays represent not just bigger screens, but bigger opportunities for engagement, creativity, and growth. They go beyond display and deliver a visual experience that can truly help businesses scale up. We continue to push the boundaries of display technology, helping organisation reimagine how they communicate and collaborate,” said Hendrik Pretorius, Business Development Manager: B2B at Samsung South Africa.

^[1] May vary depending on environmental factors and individual use

^[2] Engineered for continuous operation, the QHFX runs reliably 24/7 to support uninterrupted business—day or night, across a range of commercial environments. Subject to lifespan of the product which may vary.

^[3] ENERGY STAR 8.0 certification from the Environmental Protection Agency for its energy efficiency, as well as an EPEAT certification in recognition of its eco-conscious efforts, including the use of recycled plastics.

JOHANNESBURG, South Africa, 04 April 2019 – Samsung and American global content production and distribution company Universal Pictures Home Entertainment (UPHE) announced plans to bring to market titles mastered with HDR10+, the next generation of video standard specification technology developed by Samsung.

HDR10+ (High Dynamic Range 10+) is an open source-based next-generation video standard led by Samsung. HDR10+ transforms your TV experience with incredible brightness and contrast for each scene, delivering brighter brights and deepest darks. HDR10+ provides an extraordinary HDR picture- quality experience for viewers and delivers the highest-quality viewing experience. Through this partnership, Samsung and UPHE will collaborate on a wide selection of new release and catalogue fare with HDR10+ technology, providing consumers with the best-possible home entertainment viewing experience on a variety of displays.

“We are delighted to team with Samsung Electronics on HDR10+ to deliver this striking, cutting-edge technology to entertainment consumers, providing them opportunity to enjoy unparalleled, state-of-the-art movie-watching experiences across an array of Universal physical and digital titles,” said Michael Bonner, Executive Vice President, Digital Distribution, UPHE.

“We have launched a new era of picture-quality technology with HDR10+, providing an amplified vivid viewing experience for consumers” said Reginald Nxumalo, Director of Consumer Electronics at Samsung South Africa. “Based on Samsung’s unique technology and proficiency, we will continue to expand our alliances with premier partners like Universal to provide consumers with the best HDR content possible.”

Samsung has been collaborating with various companies such as movie studios and OTT operators since the formation of the HDR10+ LLC in August, 2017, leading the next generation HDR technology and expanding the ecosystem. In addition to Korea, Japan and the US, Samsung will continue to strengthen the HDR10+ logo and certification program partnership in other territories around the world. The HDR10+ certification / logo operating program consists of sharing detailed specifications of technology and test, providing a certification logo and user guide and certifying the device through a third-party testing laboratory. Logo and technology fees are free. Additional details can be found at www.hdr10plus.org.

^{About Universal Pictures Home Entertainment
Universal Pictures Home Entertainment (UPHE – www.uphe.com) is a unit of Universal Filmed Entertainment Group (UFEG). UFEG produces, acquires, markets and distributes filmed entertainment worldwide in various media formats for theatrical, home entertainment, television and other distribution platforms, as well as consumer products, interactive gaming and live entertainment. The global division includes Universal Pictures, Focus Features, Universal Pictures Home Entertainment, Universal Brand Development, Fandango and DreamWorks Animation Film and Television. UFEG is part of NBCUniversal, one of the world’s leading media and entertainment companies in the development, production and marketing of entertainment, news and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks and a suite of leading Internet-based businesses. NBCUniversal is a subsidiary of Comcast Corporation.}

Samsung Electronics Co., Ltd. used its IFA 2016 press conference today in Berlin to demonstrate how it is redefining the consumer experience, showcasing a range of new products and partnerships for the home appliance, visual display and home entertainment markets.
 
“At IFA 2016, we want to show delegates how we are continually striving to revolutionise the Samsung experience for all our customers and partners – and across all our product lines, from television and home audio to home appliances. Everything Samsung creates is borne out of our determination to enrich peoples’ daily lives with innovative technology, based on a deep understanding of what consumers really want and need,” said Matthew Thackrah, Deputy Managing Director at Samsung South Africa.
 
Committed to Europe’s Potential
 
During the press conference, held in the CityCube at Messe Berlin, Samsung reiterated its commitment to Europe, employing 14 000 people in 34 countries. Samsung’s products are infused with European flair, fashion, design and the finest traditions of manufacturing excellence. With Q2 revenue up five percent year on year, seven out of 10 European households, owning a Samsung mobile phone, as well as one in three families watching their favorite shows and films on Samsung TVs, the company believes now is the right time to invest even further in Europe’s potential.
 
In keeping with this commitment, Samsung announced a new partnership with MakerBot, the global leader in 3D printing, which will equip schools, colleges and museums in five European markets with 3D printers, as well as train teachers and students alike in the use of the technology. With more than 100 000 MakerBot printers around the world, it represents the world’s largest 3D printing community and an incredibly powerful tool inside the classroom. Samsung said that, as part of the European Commission’s Grand Coalition for Digital Jobs, it is on track to deliver its pledge to support 400 000 young people by the end of 2016 – three years earlier than expected.
 
“Samsung’s investment to Europe is mirrored by its expanding footprint in Africa, with the company strongly focused on creating jobs and developing skills for the future. This is being achieved through its Samsung Academies, Brand Stores, Service Centres and many other local partnerships,” continued Thackrah.
 
The Future of Television: Redefined by Quantum Dot
 
Samsung reinforced its focus on Quantum dot display technology at IFA 2016.
 
Samsung revealed its new Quantum dot TV, the 88-inch KS9800, offering the ultimate in picture quality, brilliance and, as with all of Samsung’s SUHD TVs, a display capable of producing up to one billion colours. Samsung now offers the largest range of SUHD TVs in Europe, with 19 available sizes from 43” up to 88”, capitalising on the limitless flexibility of Quantum dot in terms of screen size and definition. Samsung also announced the world’s first curved Quantum dot PC Monitors – the new CF791, with a 34” Ultra Wide QHD screen and the stunning new CFG70, the first curved monitor with a one millisecond moving picture response time and 144 hertz refresh rate for smooth, flawless gaming.
 
Samsung is the only company able to offer consumers cadmium-free Quantum Dot TVs – a point made by guest speaker, Jason Hartlove, President & CEO of Nanosys and one of the world’s top authorities on Quantum dot technology. Hartlove revealed Quantum dot is among the most stable and reliable display materials available anywhere on the planet, enabling superior performance and more environmentally-friendly displays with an extraordinary lifespan. Such is the company’s confidence in the reliability of Qantum dot, Samsung announced a new 10-year warranty for its SUHD TVs with Quantum dot display, protecting consumers against the effects of burn-in for an entire decade.
 
Samsung introduced its content platform, Smart Hub and announced the formation of a new premium HDR content partnership that will help realise the full potential of Quantum Dot SUHD TV. This included plans to expand Samsung’s TV Plus service – which has proven so popular in South Korea – to both the United States and Europe.
 
Ever mindful that great television is about amazing content as well as outstanding picture quality, Samsung said it was strengthening its collaborative relationships with global partners, such as Amazon and Netflix. Netflix in particular is expanding its range of HDR content for European customers, with film titles such as Marco Polo, The Do-Over and The Ridiculous Six. European partners including RTVE and Insight TV will also begin to offer HDR content in the second half of 2016.
 
Samsung also showcased the capabilities of the Samsung Smart Remote, which allows users to easily navigate all of their connected devices with one single remote control. The Smart remote is designed to auto-detect any and all external devices connected to the TV, making it simple for consumers to switch between and use them – without having to hunt around for multiple remotes.
 
Lastly, Samsung underlined its position as the leader in European home audio and the number one soundbar manufacturer in the region. On display were products including Samsung’s Wireless Audio 360 line-up and HW-K950 Soundbar featuring Dolby Atmos^® audio technology for cinematic, multi-dimensional sound. Combined with its SUHD TV, UHD Blu-ray Player and HDR content ecosystem, such a range makes Samsung the only company capable of providing the complete 4K home entertainment experience.
 
Redefining the Fastest Growing Brand in Home Appliances
 
Samsung’s drive to redefine the consumer experience goes well beyond the living room. Over the last three years, Samsung’s home appliance business has grown approximately five times faster than the rest of the industry in Europe. The success of new products such as AddWash, first revealed at IFA 2015, have made Samsung the number one premium washing machine brand in France, Poland, Italy and the UK. At IFA 2016, Samsung announced two new AddWash products – the AddWash Combo, which eliminates the need to purchase a separate dryer and the AddWash Slim, which can fit into a smaller kitchen space without compromising on load size.
 
Following extensive research into what European consumers really want from their kitchen, Samsung introduced three new built-in line-ups, the Contemporary Line with a new built-in refrigerator, the Black Line which uses a semi-matte black that delivers a modern, timeless look and the original Chef Collection. The new true built-in refrigerator unit from the Contemporary Line delivers a seamless fit and flawless, advanced performance thanks to innovative technologies such as No Frost, Twin Cooling Plus^TM, Cool Select Zone Plus.
 
In addition, Samsung announced that its sensational Family Hub is coming to Europe. This top-of-the-line refrigerator features Twin Cooling Plus ^TMtechnology to maximise food freshness, as well as Precise Chef Cooling ^TM, which keeps temperature fluctuations within plus or minus 0.5 degrees. Family Hub also features a special ‘Chef Zone ^TM’, which is ideal for managing temperature-sensitive proteins. It also provides three innerview cameras, which take photos that consumers can access via their mobile devices, enabling them to see what’s inside, wherever they may be.
 
Family Hub also features a 21.5-inch Full HD touchscreen, offering consumers a wide range of functionality. It can serve as the family’s interactive white board for notes, photos, shared calendars and artwork. Content can be uploaded directly via the touchscreen or remotely by mobile phone or tablet. Consumers can use the touch screen and online shopping app to order groceries straight from their kitchen for delivery right to their door. Samsung is partnering with a range of European online grocery shopping portals including premium Italian food provider, Eataly, to other European food delivery services such as Supermercato24 and Switzerland’s coop@home.
 
Family Hub will give European customers a chance to cook with the masters, via the Club des Chefs App. Straight from theFamily Hub screen, Club des Chefs offers professional cooking tips through text and video advice. Being able to watch world-class culinary experts at work on the upper half of the screen while being talked through a recipe on the lower half is an excellent example of how Samsung is redefining the kitchen experience.
 
“IFA has always provided a wonderful opportunity for Samsung to showcase its latest technologies, with 2016 being no different. The innovative new offerings on show at this event, both in the TV and large appliance space, indicate that Samsung takes both the present and future of technology extremely seriously. The appliances on display at IFA represent Samsung at its best and offer a window into the amazing technologies that South Africa can expect to experience in the near future,” concluded Thackrah.
 
Samsung Electronics’ booth will be open at Level 2 of City Cube Berlin from September 2 through 7 for IFA 2016.