Samsung Electronics Co., Ltd. today introduced Galaxy Watch8 and Galaxy Watch8 Classic^[1], establishing an iconic design identity across the entire Galaxy Watch lineup. Building upon the foundation of the Galaxy Watch Ultra’s cushion design, this series boasts the thinnest, most comfortable Galaxy Watch ever^[2] for continuous health tracking. The Galaxy Watch8 series suits diverse lifestyles and provides advanced capabilities, setting a new standard for style and personalized health experiences.

“We are committed to empowering billions of people to live healthier lives through our innovative technology,” said TM Roh, President and Acting Head of the Device eXperience (DX) Division at Samsung Electronics. “By combining purposeful design with advanced sensor technology and an intuitive AI-powered experience, the Galaxy Watch8 series serves as a starting point for a healthier, more connected life, making it easier than ever to take meaningful steps toward users’ well-being.”

Redesigned Inside and Out for Ultimate Wellness

By reimagining both form and function, the Galaxy Watch8 series delivers unmatched comfort alongside industry-leading performance, making it the ultimate companion for everyday wellness. The distinctive cushion design, which debuted with Galaxy Watch Ultra, now defines the entire Galaxy Watch lineup. To achieve the thinnest design yet, the internal structure of Galaxy Watch8 was completely reengineered and its component mounting capability has been improved by 30%, resulting in an 11% thinner design. Combined with the Dynamic Lug system, this design moves naturally with the wrist, providing greater comfort and improved stability² for a better fit and enhanced health-tracking accuracy.

Galaxy Watch8’s sleek profile is complemented by its exceptional performance. Even when you are outdoors under bright sunlight, the display is 50% brighter² with a peak brightness of 3,000nits for easy visibility, and the enhanced battery² ensures the watch can keep up with an active lifestyle. Moreover, the dual-frequency GPS provides more detailed and precise location results² while our most powerful 3nm processor delivers faster performance and greater power efficiency. With the groundbreaking BioActive Sensor that enables deeper and more accurate health insights, the Galaxy Watch8 series helps provide a holistic view of your health.

Motivation for Lasting Health Changes

Sleep is a window into your overall health and each restful night allows your body and mind to recover immediately the very next day. That’s why Samsung is continuously advancing the sleep experience, offering tailored sleep coaching, helping to create an optimal sleep environment, and even detecting moderate to severe signs of sleep apnea. On top of that, the Galaxy Watch8 series comes with new unique health features on the Samsung Health app^[3] that help you build healthier habits through instant, motivational insights – from sleep to nutrition and workout.

Bedtime Guidance^[4]can measure your circadian rhythm to suggest the optimal time to go to bed so you wake up refreshed the next morning. Vascular Load^[5] helps monitor the stress levels on your vascular system during sleep. Providing insights on various lifestyle factors including sleep, stress and activity, it helps you adopt a more comprehensive approach to managing your health.

Meanwhile, the Galaxy Watch8 series introduces Antioxidant Index^[6] for the first time in a smartwatch, enabling you to measure carotenoid levels in just five seconds and make informed lifestyle choices for healthy aging.

Whether you’re a novice or experienced runner, the Galaxy Watch8 series delivers personalized fitness insights to keep you motivated when you need it most. Running Coach^[7] calculates your fitness level from 1 to 10 and develops a tailored training plan complete with real-time guidance and motivational insights. With the updated Together feature, which now supports running, you can gamify your fitness journey by challenging friends and family.

If high level of stress persists, High Stress Alert will immediately signal so that you can take a break to help manage your stress levels in real-time. With Mindfulness Tracker, you can record your mood and receive guidance on breathing exercises to relieve your stress – all at once on your wrist.

Plus, the AI-powered Energy Score^[8] gives you a snapshot of your energy level, combining physical and mental energy metrics so you can have a healthier day, every day.

Easier Watch Interaction with Wear OS and Gemini

Developed in close collaboration with Google, the Galaxy Watch8 series is the first smartwatch to come out of the box with Gemini^[9], Google’s AI assistant, and be powered by Wear OS 6. Go hands-free using natural voice commands to get things done on the go with your Galaxy Watch apps like Samsung Health, Calendar, Reminder, and Clock. For example, you can ask Gemini to find a nearby cafe and text a friend to meet you there, all in one go. Or, if you’re ready to start your workout and you have a goal in mind, simply say, “Start a 30-minute run.” The watch seamlessly initiates the workout in Samsung Health.

In addition, thanks to the new One UI 8 Watch, the user interface is optimized for the size and shape of the watch face. The new Multi-Info Tiles provide easy access to health metrics, weather, events and more – all in a single, quick look. Moreover, the new Now Bar and depthless notifications ensure key activities are front and center.

Tailored to Match Every Lifestyle

Galaxy Watch8, Galaxy Watch8 Classic and the new Galaxy Watch Ultra are available for pre-order in select markets starting today, with general availability starting July 25^th[10].

Featuring a sleek and minimalist design, Galaxy Watch8 is designed for everyday wellness. Available in 44mm or 40mm sizes and in Graphite or Silver, it provides comfort and style for daily activities. Meanwhile, Galaxy Watch8 Classic brings timeless sophistication to the wrist with modern features such as a rotating bezel and a quick button for added convenience. The Classic model measures 46mm and comes in Black and White. Plus, both models can be matched with a range of stylish bands^[11] designed to suit diverse lifestyles.

For those who love outdoor adventures, Galaxy Watch Ultra is the most advanced and durable Galaxy Watch model yet. Available in four titanium finishes including the new Titanium Blue, it offers the longest battery life and the most robust performance in the lineup.

If you’re looking for a more discreet wearable that offers continuous health tracking, Galaxy Ring boasts superior comfort and up to seven days of battery life. Available in Titanium Black, Titanium Silver and Titanium Gold, the Galaxy Ring comes in sizes 5-15¹¹.

To learn more about Galaxy Watch8 and Galaxy Ring, please visit: www.samsungmobilepress.com, news.samsung.com/global, www.samsung.com/galaxy-watch or http://www.samsung.com/galaxy-ring.

Galaxy Watch8 Series Specifications

^{[1] Availability and features may vary depending on market, model and the smartphone paired. All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice.}

^{[2] Compared to the previous Galaxy Watches.}

^{[3] Intended for general wellness and fitness purposes only. Not intended for use in detection, diagnosis, treatment, monitoring or management of any medical condition or disease. Any health-related information accessed through the device and/or application should not be treated as medical advice. Users should seek any medical advice from a physician. Certain features may vary by market, carrier, or the device paired.}

^{[4] Based on 3 days of sleep analysis of user’s circadian rhythm and sleep pressure.}

^{[5] Wearing a compatible Galaxy Watch is required when sleeping for at least 3 of the most recent 14 days.}

^{[6] To measure, the user should place the center of their finger on the sensor at the back of the Watch and hold it for 5 seconds. While Antioxidant Index can be measured using any finger, the thumb is recommended for the most accurate result. Repeat measurement due to uneven skin texture may lead to different results.}

^{[7] Prior to starting the coach program, taking a running level test and receiving a level designation is required.}

^{[8] Only available when user register a compatible Galaxy Watch or Galaxy Ring at least once.}

^{[9] Gemini mobile app available on select devices, languages, and countries. Requires compatible Wear OS watch to be connected to a compatible device. Check responses for accuracy. Internet connection and set up may be required. Features may differ depending on subscription and account. Results for illustrative purposes and may vary. Google and Gemini are trademarks of Google LLC.}

^{[10] Color and size availability may vary by market.}

^{[11] Sold separately. Availability of watch bands may vary by market or carrier.}

^{[12] Measured without health sensors.}

^{[13] Measured without band.}

^{[14] Battery life is based on results from internal lab tests for typical usage pattern scenarios conducted by Samsung. Actual battery life may vary depending on different usage patterns, device model, network environment and other factors. Typical value tested under third-party laboratory conditions. Typical value is the estimated average value considering the deviation in battery capacity among battery samples tested under the IEC 61960 standard.}

^{[15] Testing conducted by Samsung using pre-released version of Galaxy Watch8 and Galaxy Watch8 Classic (BT & LTE), each paired to a Samsung phone; all devices tested with prerelease software, Galaxy Watch Magnetic Fast Charging USB C Cable (EP-OL300), and Samsung 25W USB C Power Adapter (EP-TA800). Charge time varies according to region, settings, usage patterns and environmental factors; actual results may vary. Samsung 25W USB C Power Adapter (EP-TA800) sold separately.}

^{[16] Wear OS Powered by Samsung works with phones running Android 12 or later with more than 1.5GB of memory. Compatible devices may vary by market, carrier or device brand.}

^{[17] LTE connectivity only available in LTE models.}

^{[18] Galaxy Watch8 series has obtained MIL-STD 810H Certification: It has undergone a test that repeats from -20°C (1Hr) to 50°C (1Hr) for a total 6 hours.}

^{[19] Device activation is only available after connecting to a smartphone that supports Google Mobile Services. Compatible devices may vary by market, carrier or device brand.}

Galaxy Watch: Your Routine, Made Effortless

With Gemini on your Galaxy Watch, your daily routine is a breeze. If you’re working out and remember you need to send yesterday’s meeting notes, simply ask Gemini to find the relevant email using natural voice commands such as “Where’s the latest email about yesterday’s board meeting?” Then tell Gemini to send a summary of the email in a text message to your team. When you’re carrying heavy shopping bags and need to take a break, simply activate Gemini on your Galaxy Watch and ask to find a nearby café—all without breaking stride to use your phone.

With Gemini, Galaxy Watch users can stay productive on the move

Galaxy Buds: Seamless Device Interaction 

When used with Galaxy Buds, the Gemini experience becomes even more seamless. By using voice or pinch and hold controls, you can activate Gemini on your Galaxy Buds and smoothly interact with your Galaxy smartphone. With Gemini, a more intelligent Galaxy experience is at your fingertips.

Samsung Newsroom unboxed the Galaxy Ring, designed to enhance both style and convenience in everyday life.

A Journey That Begins With Fine Packaging

The Galaxy Ring’s innovative form factor is reflected in its thoughtfully crafted packaging. Constructed in a clamshell design, the packaging resembles a jewelry box, thereby accentuating the wearable’s unique form. Opening the box unveils a transparent charging case with LED lighting — evoking the feeling of revealing a precious gem.

Consistent with the packaging, the charging case adopts a design similar to that of a jewelry box as well. Once opened, the charging case reveals the Galaxy Ring with its titanium frame and sleek curved body, subtly illuminated by LED lighting.

The Galaxy Ring is available in three colours — Titanium Black, Titanium Silver and Titanium Gold — and comes in nine ring sizes from size 8 to 15. This range allows users to select the perfect combination of colour and fit, tailored to their personal style and size.

▲ The Galaxy Ring, alongside its packaging, charging case and a USB Type-C cable

Sophisticated Design Offering Comfort All Week Long

To provide continuous support and help users stay on track with their health, the Galaxy Ring is equipped with a powerful battery that lasts up to seven days on a single charge.¹ The battery level and charging status can be easily monitored through the LED lighting in the charging case.

The Galaxy Ring’s main appeal lies in its lightweight and comfortable fit. Weighing between 2.3 grams (size 5) and 3 grams (size 13),² the device’s sleek, slim design creates an effortless wearing experience that is so comfortable users might forget they have anything on.

▲ The Galaxy Ring boasts a sleek, lightweight design.

The Galaxy Ring is exceptionally durable, thanks to its concave design and Titanium Grade 5 finish that resists everyday scratches and wear.³ The device is also 10 ATM water resistant,⁴ allowing it to withstand pressures equivalent to a depth of 100 metres. This means the Galaxy Ring can continue to monitor users’ health while they wash their hands, take a shower or engage in strenuous activities without worrying about damaging the device.

Advanced Sensors for Comprehensive Health Monitoring

▲ The Galaxy Ring features three state-of-the-art sensors.

The Galaxy Ring’s ability to deliver a comprehensive range of health information, from sleep quality to daily activities, is rooted in its advanced built-in sensors. With a skin temperature sensor, heart rate monitor sensor and accelerometer, the Galaxy Ring’s trio of state-of-the-art sensors encircle the user’s finger — meticulously tracking data that is subsequently analysed by Galaxy AI to provide personalised health insights. Users can access detailed health information and insights on the Samsung Health app.

Quick and Easy Pairing With Galaxy Smartphones

To use the Galaxy Ring, it must first be paired with a Galaxy smartphone. This process is very straightforward. When the case is opened, the device automatically enters pairing mode. Users can follow the instructions on their Galaxy smartphone to complete the connection.

To pair manually, place the Galaxy Ring in the case and press the multipurpose button for at least three seconds to activate pairing mode.

▲ A long press (for three seconds) on the multipurpose button will manually activate pairing mode. A short press will display the battery level via an LED light.

The Galaxy Ring can be worn on the finger once paired, and users can begin personalising and monitoring their health care right away.

▲ The initial setup screen for the Galaxy Ring when pairing showcases signature digital health features like Energy Score, sleep analysis, Wellness Tips and Heart Rate Alert.

For accurate data tracking, the device should be worn with the protruding line that indicates the sensor’s direction facing the palm. The Galaxy Ring can be worn on any finger, but it is recommended that users try the sizing kit⁵ rings for a day or more to find out which finger suits them best.

▲ The Galaxy Ring worn correctly, with the protruding line facing the palm.

In addition to health management, the Galaxy Ring also offers a handy smartphone control feature with just a simple gesture of the fingers. When wearing the device, users can double pinch via Gestures to take a photo or turn off an alarm on a connected Galaxy smartphone.⁶

▲ The Galaxy Ring’s smartphone control feature lets users take a photo or turn off an alarm by double-pinching their thumb and index finger together.

The Galaxy Ring combines powerful performance and a sleek design for a refined and comfortable wearable experience. Reflecting Samsung’s commitment to advancing user convenience and health monitoring, the Galaxy Ring invites users to embark on a new journey towards healthier living. The Galaxy Ring is available at Samsung stores, online, the Samsung Shop App, as well as participating retailers and operators, at a recommended retail price of R7,999⁷. Until 30 April 2025, you can get 20% off the Galaxy Ring when you buy any Galaxy S25 smartphone.

^[1] Based on the battery life of a size 13 product. Battery life will vary depending on ring size.
^[2] Weight of Galaxy Ring varies by size. Size 5 Galaxy Ring is 2.3g, size 6 Galaxy Ring is 2.4g, size 7 Galaxy Ring is 2.4g, size 8 Galaxy Ring is 2.6g, size 9 Galaxy Ring is 2.7g, size 10 Galaxy Ring is 2.8g, size 11 Galaxy Ring is 3.0g, size 12 Galaxy Ring is 3.0g, and size 13 Galaxy Ring is 3.0g.
^[3] Titanium is only applied on Galaxy Ring device frame.
^[4] ATM stands for the standard atmosphere, a unit of air pressure. In theory, one ATM means that the product is waterproof to a depth of 10 metres under water.
^[5] One Sizing Kit is available free of charge upon purchasing the Galaxy Ring. Only one Sizing Kit is provided per order number. Sample rings included in the Galaxy Ring Sizing Kit are inoperable and for measuring ring size only. Wearing the ring for at least 24 hours is recommended to test the ring.
^[6] The double-pinch feature with the thumb and index finger is only able to take photos and turn off alarms on Galaxy Rings paired with Samsung Galaxy smartphones running on One UI 6.1.1 or later.

^[7] Recommended Retail Price Only. Prices may vary per retailer.

JOHANNESBURG, South Africa – February 28, 2019 – Samsung today announced that Galaxy Watch was awarded “Best Wearable Mobile Technology” at the annual Global Mobile Awards (Glomo Awards) at Mobile World Congress 2019.

The Galaxy Watch partners the best of Samsung’s Galaxy ecosystem with long lasting battery life, LTE connectivity and a timeless design for a powerful connected experience.

“The Galaxy Watch is an exceptional example of technology that makes life better and the award is recognition of Samsung’s relentless pursuit of innovation. As a human-centred company, we’re proud to create products that help people do more, “says Justin Hume, Director: Integrated Mobility at Samsung South Africa.

The Galaxy watch is a powerful smartwatch for those who want to do it all. With advanced wellness features and fitness tracking, it helps you achieve your health goals. And with Samsung’s signature rotating bezel and more robust line-up of style options including three new watch colour finishes in Silver, Midnight Black and Rose Gold and new watch band colours, it’s a smartwatch that looks like a traditional timepiece and is intuitive to use.

To learn more about the benefits wearing the Galaxy Watch brings to daily life, the Newsroom got hands-on with the latest device in Samsung’s wearables lineup.

Wear the Galaxy Watch Your Way

With a design that embraces the look and feel of luxury watches, the Galaxy Watch’s trademark bezel is more detailed than before. The smartwatch also caters to more preferences, as it is available in three different colors and two different sizes, Midnight Black (42mm), Rose Gold (42mm) and Silver (46mm), allowing you to personalize the device to suit your style or mood, from classic workwear to relaxed vacation looks.

The Galaxy Watch comes in three colors, Midnight Black (42mm), Rose Gold (42mm), and Silver (46mm)

Each device comes with a silicone strap that winds smoothly around the wrist. Heightening customizability, three 22mm and eight 20mm original watch straps are available for purchase separately, with 14 more watch band options launched in collaboration with Switzerland’s Braloba in a range of materials, colors, and styles. The Galaxy Watch can also be fitted with standard watch straps¹.

Setting different watch faces can transform the appearance of the Galaxy Watch. The 12 pre-loaded faces allow you to tailor your device to your mood in moments, while the approximately 60,000 additional faces available for download via the Galaxy Apps store provide limitless opportunities for adding your own personal flair.

The Galaxy Watch can be customized with a range of different watch face designs and features

You can easily change your watch face on the Galaxy Watch itself or from a paired smartphone. There are also features, known as complications, that let the watch face show more just the time and date – and can be adjusted according to users’ preferences.

Complications can be set to display important information such as device battery life, the weather, the date, daily step count, heart rate, and more

Intelligent Connectivity

The Galaxy Watch is equipped with a host of intuitive features that allow you to navigate the device with ease. The smartwatch’s screen will turn on as you raise your wrist, ready for you to view the information you need instantly. You can also explore installed apps by rotating the bezel, which allows for greater navigation control.

No need to access your phone directly – the smartwatch enables you to make simple phone calls or reply to messages and vibrates lightly to notify you of incoming phone calls, messages, and alerts. What’s more, when the Galaxy Watch is connected to Wifi or LTE, you can check your smartphone’s app notifications directly on the watch screen even while the phone is far away.

The Galaxy Watch recommends appropriate responses, highlighting its recommended messages in blue

To reply to messages from your Galaxy Watch, you can select an answer from a variety of pre-drafted messages, type your response on the keyboard or use the built-in microphone to transform your voice into text. The Galaxy Watch can intuitively recommend appropriate responses, increasing your convenience.

Pairing the Galaxy Watch and a smartphone is straightforward. Once you’ve downloaded and installed the Galaxy Wearable app on your smartphone, it will detect the smartwatch and prompt you to sync the two devices with each other. The Galaxy Watch is compatible with both Android and iOS smartphones^2.

Wearing the Galaxy Watch allows you to pay less attention to your smartphone while on the move. You can place your phone out of sight in your pocket or bag, knowing that you can receive notifications and send replies straight from the smartwatch’s screen.

From Well-being Partner to Personal Assistant

The Galaxy Watch helps you to manage your day, providing schedule reminders and encouraging you to meet your health and wellness goals.

The Newsroom found the smartwatch’s advanced sleep tracker particularly useful, as the Galaxy Watch monitors four levels of sleep, including REM cycles, helping wearers to adjust their sleeping habits and get the rest they need.

The device’s inactive time alerts remind wearers who have been sitting for a prolonged period of time to stand up and move around. The alerts suggest simple stretching exercise and provide little messages of encouragement to keep you motivated.

With a variety of automatic sensors, the Galaxy Watch can monitor the wearer’s real-time health information. The smartwatch detects details such as your heart rate, global position and movements to measure and analyze your health status. The device’s accelerometer sensor, gyro sensor and the heart rate sensor can automatically recognize six types of activity – including walking, running and riding a bicycle, amongst others. The Galaxy Watch will begin to record information after 10 consecutive minutes of an activity and analyzes total activity to provide feedback for the wearer.

Heart rate and accelerometer sensors track wearers’ sleep and categorize their status into four stages: ‘Deep,’ ‘REM,’ ‘Light,’ and ‘Awake.’ Monitor this data on the Galaxy Watch or via the Samsung Health app

The Galaxy Watch enables wearers to manage their time efficiently, with the ‘My Day’ watch face offering a clear overview of your daily schedule at a single glance and highlighting your appointment times at the edges of the dial. Synced to your smartphone’s calendar, the My Day watch face is designed to help you focus on a healthy work-life balance.

Acting as your very own personal assistant, your Galaxy Watch prepares useful information briefings for you twice a day. The morning briefing is issued just after you typically wake up, providing details about the day’s weather and schedule. The evening briefing notifies wearers of any pending events amongst their reminders, offers a summary of health and activity data for that day, and displays the next day’s forecast.

Endlessly tailorable and designed to meet your needs, the Galaxy Watch is ushering in a new era of wearables. The device is truly standalone, redefining freedom and connectivity, while helping you to achieve your ideal lifestyle balance.

^{1The Galaxy Watch is compatible with 20mm and 22mm standard watch straps for its 42mm and 46mm models, respectively.}

^{2The Galaxy Watch is compatible with smartphones supporting Android OS 5.0 and above or iOS 9.0 and above. iOS smartphone users should to download the ‘Galaxy Watch’ application from iTunes.}

The Speedo On tracking app measures key swim metrics including lap count, lap time and stroke type to easily track and incorporate swim achievements into personal fitness goals. Paired with the two new devices, consumers have options for what works best to complement their activity needs in the water; Gear Sport is a sleek and stylish smartwatch with premium features while the Gear Fit2 Pro is an all-new ergonomic fitness band with continuous heart rate monitoring and GPS tracking. The data from Speedo On is also compatible with Samsung Health, Samsung’s comprehensive fitness tracking platform, to deliver a broader picture of health and wellness information.

The new Samsung Gear Fit2 Pro features the Speedo On swim tracking app pre-installed, which is powered by Speedo’s expertly developed algorithm for optimum accuracy and seamless data transfer into the Speedo On web-based platform. Developed for data-driven fitness swimmers, the interactive swim tracking platform acts as a comprehensive training partner. It offers analysis of your swims and tracks your progress against your fitness goals, along with additional training programs, tips and advice tailored to you – developed by some of the world’s best coaches and athletes. Speedo On, also gives swimming a social dimension, allowing you to follow other swimmers, take part in challenges and share achievements. On both the Samsung Gear Sport and Gear Fit2 Pro the Speedo On app enables swimmers to complete time trials and get their SWOLF score (a swim efficiency measure).

“Our Gear customers have been looking for more water-resistant products and now with the Speedo partnership and the Gear Sport and Gear Fit2 Pro, we are delivering the best experience to meet their demands,” said Kiseon Kim, Vice President of Wearable Product Strategy Team at Mobile Communications Business, Samsung Electronics. “As we look to meet the changing needs of consumers and their desire to track a range of activities and wellness factors – we are excited to bring these unique capabilities to consumers who love being in the water.”

“Speedo is committed to inspiring more people to get into the pool to achieve their fitness goals. Our collaboration with Samsung is the first of its kind and brings the very best of Samsung’s technological innovation together with Speedo’s swim expertise to provide fitness-focused swimmers with a completely new level of tracking,” said Rob Hicking, Brand Director at Speedo International. “We look forward to seeing what we can achieve together in the pool.”

About Speedo®

The world’s leading swimwear brand, Speedo is passionate about life in and around the water, creating revolutionary new technologies, designs and innovations and supporting swimming from grass-roots through to elite level.  In the 1920s Speedo made history with the Racerback: the world’s first non-wool suit. In 2008 Speedo redefined swimwear again with Fastskin LZR RACER – the fastest and most technologically advanced swimsuit ever created. In 2015, Speedo launched the Fastskin LZR Racer X, the first suit engineered to help swimmers feel their fastest. Its development was made possible through analyses of the physical and psychological aspects of competitive swimming with over 330 elite swimmers.  Speedo is owned by Speedo Holdings B.V and distributed in over 170 countries around the world; to find out more visit: www.speedo.com. SPEEDO, the ARROW device, FASTSKIN, AQUALAB, RACING SYSTEM, BIOFUSE, SPEEDO ENDURANCE, SCULPTURE and LZR RACER are registered trademarks of Speedo Holdings B.V. The LZR RACER suit has worldwide design rights and patents. The FASTSKIN³ cap, goggle and suit have worldwide design rights and patents pending. Speedo On is available on Android, iOS and web https://on.speedo.com.

About Speedo On

Speedo On is the new swim training platform from Speedo. Designed to improve the swimming experience and get more people swimming, more often. Users will be able to enjoy personalized recommendations to keep them on track towards their goals, motivated to carry on and focusing on the best ways for them, personally, to be at their best.

Users will be able to:

• Set personal goals
• Share achievements with other swimmers
• Track their swims
• Analyze their swim fitness metrics
• Access workouts and training plans created by some of the world’s best coaches and athletes
• Consume content relevant to their personal goals and swimming performance
• Take part in challenges

Changes for a more Consistent Brand Experience

Previous Samsung Wearable packages were great at portraying unique characteristics and strengths of different product categories, but had difficulty conveying the overarching impression of the brand. We analysed countless competitor products and interviewed package and retail experts to create an all-encompassing brand experience through the package. Through this process, we set our design goal of creating a packaging system that exudes the exhaustive aura of a brand and enhances the details of the overall experience that covers the journey from opening the package to holding the product in your hand.

Concept that Ties Categories Together

Precious

Even if you are purchasing a product for yourself, a nicely packaged product that feels like a gift offers a whole new level of precious sentiment. The Samsung Mobile Wearable package acts as its own salesman when displayed on a showcase. The ‘Precious’ concept reflects this idea and provides a modern interpretation of the ‘premium gift’ keyword. From the moment users open the upper box, they are greeted with a ‘Welcome Door’ that creates anticipation for what’s to come. Furthermore, the inbox items, such as the manual and cables, are neatly assembled to express delicate care toward users.

360° Consideration

“To attract human attention your packaging needs to achieve a fine balance between vibrancy, uniqueness and simplicity.” – Kate Nightingale, Consumer Psychologist and Founder of Style Psychology

The package is designed under the umbrella of the ‘360° Consideration’ concept, which organically connects different aspects of a package that each contain unique information. The design is systemically considerate of users and maintains a fine balance between text and images on all six sides of the box, which prevents an overload of information within a single element of the package. The compartments of the package flow seamlessly while also being exclusive, which enables the product to become a natural eye-catcher and an impressionable storyteller that tells a tale which goes beyond basic spec details.

Message that is Formed through Depth in Detail

A package can create a powerful message when all its elements, from materials to colour, font, photography, graphics, constitution, and more, form a harmonious and meticulously detailed ensemble. The Samsung Wearable package design enhances its consistency with depth in detail to more effectively communicate the product’s language to its users.

Attractive and Powerful Images

The product images used for the package were all taken in an authentic viewpoint that has the product facing to the front. The crisp and clean background that extends behind the product and the soft light that permeates into the product radiate a confident and modern impact. For products like the Gear Fit2 Pro, where it is important to properly show the band colour, the images are rotated so that users can properly see the colour of the band from the front of the package.

Systematic Transmission of Information

Key information such as product and brand names are always placed in the same location of the package, so that all categories maintain consistency. Additional information such as the USP, icons, and product descriptions were positioned in order of importance in areas that are easily seen by the user so that all information can be systemically and properly disclosed to the user.

Colour that Represents the Brand

The number of colours used in the package is limited to four colours, excluding the colours in the product image. The proportion of colours used is carefully determined by its purpose. The Premium Black colour that appears universally among Samsung brand products blankets the entire package. The Samsung Accent Blue, used as the Signature Accent, is applied minimally throughout the package – just enough to indicate the mood of the brand. White and light-grey are used for typography to immaculately organize product information.

Patterns that Capture the Sentiments of a Product

Patterns differ from product to product, so each pattern is designed to serve as a metaphor of the product’s specific qualities to evoke sentimental resonance. The Gear 360 features a photograph that boasts 360-degree photography, the Gear VR provides a multidimensional view, and the Gear Fit2 Pro shows an image that displays heart rate to exemplify the product.

Intuitive Icon Graphics

The Samsung Wearable package has been produced in two forms and two sizes, which upholds coherence of the brand when displayed. Even when the volume of the package must be larger to accommodate additional accessories, the z-axis of the package is enlarged instead of the x-axis or the y-axis so that the product is always displayed in a constant size when viewed from the front.

Most people understand the excitement of encountering the packing of a product they love. At times, the packaging of a product can induce a sensation that is as potent as, if not stronger, than the sensation that comes from the product itself. The purpose of packaging has transcended beyond its previous role of simply wrapping up or protecting the product, and has gained its own meaning. Rui Brits, Senior Manager of Product Marketing at Samsung South Africa say, “The Samsung Wearable package design has come to redefine the identity and role of the package.”

The Gear Sport features a built-in GPS and 5 ATM water resistance** to help users go beyond fitness to get the most out of their everyday activities. Adding to this are a suite of premium partnerships with Spotify, Under Armour and Speedo that enable practical fitness experiences, as well as an enhanced user interface that is easily navigated via the device’s minimalistic circular bezel.

With its sleek, ergonomic form that can be worn with a variety of 20mm straps and watchfaces, the Gear Sport is a stylish accessory for any occasion, whether hitting the gym or going out with friends.

Boasting a lightweight, cord-free design, the Gear IconX (2018) earbuds provide a secure and comfortable fit, making them perfect for active users who are constantly on the go. A built-in Running Coach, in-ear automatic activity tracking, hassle-free controls and standalone music playback capabilities with 4GB of internal storage take workouts to an entirely new level. Furthermore, an improved long-lasting battery ensures that users always have access to the features they need and music they love.

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* Devices will initially be available in a limited number of countries including South Korea, the US, Canada and select European markets, and will continue rolling out to additional markets in the weeks ahead. Availability dates may vary by retailer and market.

** The Gear Sport has a water resistance rating of 5 ATM (50 meters) under ISO standard 22810:2010 for wristwatches under defined conditions of pressure, time, velocity and temperature. This means that the device is safe to wear while walking in the rain or showering, and may be used for shallow-water activities such as swimming in a pool or the ocean. However, it should not be used for scuba diving, waterskiing or other activities involving sudden temperature changes, high-velocity water or submersion below shallow depth. Rinse in fresh water and dry after use in salt water.

The ability to detect every move helps users hone their activity levels, which can be tracked using the personalised wellness plan option. This personalisation assists with achieving tailored goals and motivation. The built-in GPS accurately tracks distance, speed and calories burnt in real-time – meaning users can check on progress at any time during or after a workout.

In-built real-time heart rate monitoring allows users to effectively track and understand their fitness levels throughout the day, whether they are working out or relaxing. The Gear Fit2 Pro also monitors essential information like sleep quality and number of calories burned per day.

The Samsung Gear Fit2 Pro is the perfect companion for swimmers and athletes. It’s certified 5 ATM (50 metres) for water resistance and can even track lap times, stroke type, lap count and can differentiate between a romp in the pool and a water workout.

The curved 1.5-inch display and high-resolution colour touchscreen ensure that real-time updates and notifications are a breeze to read. The ergonomically designed band is exceptionally light-weight, making it easy to wear and use for all activities.

And it’s not just practical, the small and large strap options as well as the 3,000 interchangeable display faces mean that user’s workout style can be just as personalised as their training routine.

In addition to the myriad features offered on the Gear Fit2 Pro, users can supplement their workout experience with access to Under Armour’s fitness apps including Under Armour Record, MyFitnessPal®, MapMyRun® and Endomondo for activity, nutrition, sleep and fitness tracking functions – these apps provide users with a holistic picture of their health and fitness. Spotify’s Offline mode lets users listen to their favourite music online, offline or even without a smartphone, meaning users can enjoy their favourite tunes regardless of location.

* Gear Fit2 pairs with smartphones running on Android OS 4.4 and higher with over 1.5 GB RAM.

* All functionality features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation.