Today, more than ever, people are defining their own wellness goals. From looking to stay fit or gaining more muscle mass, achieving better sleep, or caring for personal or family physical and mental health issues, everyone’s goals for better health look different. But one thing is common, the daily management and path towards these goals can be complicated and challenging, and most importantly, it is defined by you.

That’s why at Samsung, we’re working to empower more people to manage their health – and those they care for – their way, with a comprehensive, yet simplified approach to everyday wellness. Our vision is to improve the health of billions through connected care centred around the home by connecting devices, services and people – like only Samsung can.

Simplifying Wellness by Uniting Scattered Health Data

One of the biggest challenges the healthcare industry is facing today is fragmented data and how to bring it all together. Samsung is uniquely positioned to undertake this with one of the largest, most diverse connected device ecosystems. Now with Samsung Health, we’re connecting different devices and partner solutions within one cohesive platform, making it simpler to track health conditions on a Galaxy wearable.

By collecting data through advanced sensor technology, you’ll receive a deeper, more holistic understanding of your health with improved insights and integrated third-party health data. And as always, your personal data on the Galaxy devices remains secure thanks to the Samsung Knox security platform.

Turning Data into Meaningful Insights with the Transformative Power of AI

Like any good data model, how you leverage the information is key. In this new mobile era of AI, Samsung is focused on remaining at the forefront of maximising information. With the intelligence of AI, the most transformative technology of the century, users will receive more personalised insights and tailored health experiences through Samsung Health’s extensive global dataset from 64M monthly active users. And while every user’s wellness journey is unique, we believe they all start in the same way – by gaining a deeper understanding of their health through more comprehensive insights, spanning the longest time possible. This is why we’ve continued to build a portfolio of tools that help track their health conveniently, continuously and accurately.

The Future of Wellness is at Your Fingers

Samsung recognises that gaining a deep understanding of one’s personal health can result in significant long-term wellness benefits for our users. As we look to deliver on our vision of providing users with a comprehensive yet simplified approach to everyday wellness, we realise choice is a big factor. Obtaining accurate, detailed and advanced information on personal health conditions is the foundation of helping better track and action change.

Mobile devices will become the primary access point for AI, and through Samsung Galaxy – with our broad and comprehensive product portfolio, heritage of innovation, and philosophy of open collaboration – we’re well positioned to accelerate its global expansion.

Samsung will continue to enrich and expand Galaxy AI experiences across our product categories and collaborations to bring forward mobile experiences that defy imagination. Through the power of intelligence, partnerships and advanced technology, we’re helping more people better understand themselves and make the small changes that have a big impact, every day. With this, the power of Galaxy AI, and many more exciting health and wellness solutions and updates on the horizon, we can’t wait for you to see what we have in store.

¹ My Vitality Score will be made available on Samsung Health within 2024. Availability may vary by market, carrier, or wearable device. Features are intended for general wellness and fitness purposes only. The measurements are for your personal reference only. Please consult a medical professional for advice.
² Booster Card will be made available on Samsung Health within 2024. Availability may vary by market, carrier or wearable device.

JOHANNESBURG, South Africa – 30 August 2022 – Samsung’s Blue Tag Sale with incredible deals and massive savings on selected products is back by popular demand from Samsung online store or any participating retail stores nationwide, starting from 22 Aug to 18 September 2022. Samsung is well aware of the need for consumers to stay connected throughout the day filled with activities that include work, entertainment and fitness.

With these exceptional deals, consumers are encouraged to visit Samsung.com to view offers of up to 40% in savings available across various product portfolios. Consumers can now enjoy unbeatable deals of up to 20% on smartphones and up to 30% on TVs and home appliances. You simply need to find a Samsung product paired with a blue tag*, in-store or online, to take advantage of these very special offers, which are available nationwide.

With many of us spending more time at home because of the work-from-home option, the savings offered in the Blue Tag Sale have been designed to make life better in many new and rewarding ways. This sale also brings convenience to your door step, you can now also sign up to get the deals you want, straight into your inbox. Then you sit back and relax, knowing that you’ve already got your Blue Tag shopping list ready.

The Blue Tag Sale special offers include:^*

Mobile Devices & Wearables: (22 Aug – 18 Sept 2022)

• Galaxy A03 – Only R1 999 – Save R500
• Galaxy A32 – Only R4 299 – Save R700
• Galaxy Tab A8 Wi-Fi (SM-X200) – Only R3 999 – Save R1 000
• Galaxy Watch 4 (40mm) BT – Only R3 499 – Save R1 500
• Galaxy Buds 2 – Only R1 499 – Save R1 000

Home appliances: (22 Aug – 18 Sept 2022)

Neo QLED TVs

• 50″ Neo QLED TV 4K QN90B – Only R18 999 – Save R4 000
• 55″ Neo QLED 8K QN700B Smart TV with Infinity One Design – Only R24 999 – Save R 10 000
• 75″ Q60A QLED 4K Smart TV – Only R24 999 – Save R5 000

Smart UHD 4K

• 75″ AU7000 UHD 4K Smart TV – Only R19 999 – Save R5 000

The Serif 4K UHD

• 55″ 2020 The Serif 4K UHD Smart TV – Only R14 999 – Save R8 000

The Freestyle

• 180 degree design Freestyle Portable Projector with Free Battery valued at R1 999 – Only R13 999 – Save R1 999

Q-Series Soundbar 

• Q-Series Soundbar with Acoustic Beam – Only R6 999 – Save – R3 000

160W Sound Tower

• 160W Sound Tower with Bi-directional, Bluetooth-Powered Speakers – Only R4 499 – Save R1 500

WindFree

• AR8500T Wall-mount AC with Windfree and AI technology – Only R11 499– Save R3 800

Microwave Oven

• 40L, Grill, Microwave Oven with Auto Cook and Ceramic Enamel Interior – Only R2 699 – Save R700

Refrigerators & Freezers

• 303l, Bottom Freezer with Water Dispenser and Cool Pack – Only R8 999 – Save R2 500
• Side-by Side Refrigerator, 602L – 3-Door Plumbed Water & Ice Dispense in Gentle Back – Only R27 999, Save R10 000

Washer

• 9kg Front Loader Washer with Digital Inverter Motor – Only R7 499 – Save R2 000

These special offers are available nationwide from 22 Aug to 18 September 2022 at all participating stores including the Samsung online store*.

^{*Terms and Conditions Apply. Qualifying products will be identified by the presence of a Blue Tag with ‘Blue Tag Sale’ written within it. Available at participating retailers and stockists. Pricing constitutes recommended retail pricing and may vary.}

“Always-on employees offer significant benefits to organisations operating in a digital world, but having all employees directly connected to enterprise systems wherever they are, can increase the company’s information security risk profile. This is where Samsung Knox rises to the challenge. Defence grade security is less of a nice-to-have and undeniably a must-have, “says Justin Hume, Director: Integrated Mobility for Samsung South Africa.

With advancing technology, hackers have also become more inventive, so securing data has to be more effective than simply being alerted about threats coming in. The key is to embed security into every aspect of a phone. Fortunately, Samsung has taken a giant leap forward in device security. Samsung Knox is Samsung’s defence-grade mobile security platform built into its devices. It protects against intrusion, malware, and malicious threats. Samsung designed Knox to address these threats, which are far too real. With hackers finding inventive ways to get your information, Knox had to be a step ahead and is.

With Knox you have peace of mind you simply won’t have otherwise. And even more reassuring is that Samsung Knox is built into Samsung smartphones, tablets, and wearables at the manufacturing stage, so you have it the moment the device is unpacked.

But what exactly do these numbers mean? And what makes ATM water resistance ratings different from other kinds of evaluation standards, such as IP ratings? Read on to find out.

IP Ratings – Making a Splash in the Mobile Industry

In recent years, as more and more individuals have begun taking their smartphones and wearables to places where just a little water can cause huge problems, demand for water-resistant electronics has skyrocketed. As a result, a number of international standards have been put in place for testing water resistance, including the Ingress Protection (IP) rating established by the International Electrotechnical Commission (IEC).

A device’s IP rating consists of two numbers and is given in the format IPXY (i.e. IP67). X is the rating for physical ingress, or how resistant the device is to penetration by foreign solid objects such as dust, and ranges from 0 to 6. Y, meanwhile, represents the rating for liquid ingress, or how resistant it is to penetration by liquids under various conditions, and ranges from 0 to 8. Below are charts that summarize these protection levels.

SOURCE: IEC 60529 ed.2.2 “Copyright © 2013 IEC Geneva, Switzerland. www.iec.ch”²

The rating number assigned for each category indicates that the device being tested has met the requirements for each previous rating. For example, Samsung’s Gear S3 smartwatch, which has a rating of IP68, has passed the rating requirements for all six physical ingress levels and the first eight liquid ingress levels. In other words, under specific conditions, the Gear S3 can withstand accidental submersion up to 1.5 meters underwater for 30 minutes, as well as contact with harmful dust.

While a fitness band or smartwatch with an IP68 rating can be worn while jogging in the rain or doing the dishes, IP ratings do not take water pressure into account. Therefore, IP ratings are not indicative of a device’s ability to be used during aquatic activities such as swimming. This is where ATM ratings come in.

ATM Ratings – Water Resistance Under Pressure

While many manufacturers tend to follow IP ratings, some independently test their products to determine how much static pressure they can withstand when submerged. These pressure tests are measured in ATMs – which stands for atmospheres – and are converted to water depth to make the measurements easier to comprehend.

One ATM is equivalent to the static pressure exerted by static submersion in 10 meters of water. The higher the ATM rating, the deeper the product can go without being affected, as deeper water exerts more pressure. The basic ATM water-resistance levels are described below.³

Again, these ratings are for static pressure, meaning that if the device is resting still in a test chamber, it can tolerate pressure up to the rated value and will function properly upon its removal. Conversely, any application of dynamic pressure caused by movement of the wearer (such as diving into the water, for example) increases the pressure of water exposure. So, while a 3 ATM-rated fitness band could easily withstand rain, it might be damaged if sprayed with a powerful hose.

ISO 22810:2010 – The International Standard

The International Organization for Standardization’s (ISO) ISO 22810:2010 standard, meanwhile, specifies a detailed testing procedure that defines not only pressures but also test duration, water temperature and other parameters to provide a more accurate description of a watch’s water resistance.

Products are independently tested by the manufacturer under ISO test specifications. Those that meet the ISO 22810:2010 standard meet four requirements: water resistance to overpressure, water resistance at shallow depth, water resistance when strain is placed on the operative components and water resistance on exposure to thermal shocks.⁴ Therefore, products that adhere to ISO standard 22810:2010 are resistant to water during aquatic activities and may be used under conditions where water pressure and temperature vary.

With a water resistance rating of 5 ATM under ISO standard 22810:2010, Samsung’s Gear Sport and Gear Fit2 Pro are resistant to pressure at a depth of 50 meters, meaning the devices can not only stand up to the rain, but can also be worn during shallow water activities. This, along with the Speedo On swim tracking app,⁵ make the two new wearables ideal companions for any swim, whether tackling laps or going for a relaxing dip in the pool.

In summary, not all “water-resistant” devices are created equal. Therefore, it’s important to understand water resistance ratings to ensure your devices meet your needs and are appropriate for your lifestyle.

For more information about Samsung’s Gear Sport and Gear Fit2 Pro, click here. For more details about water resistance ratings, visit the websites of the International Electrotechnical Commission (IEC) and International Organization for Standardization (ISO).

¹ Gear Sport and Gear Fit2 Pro have a water resistance rating of 5 ATM (50 meters) under ISO standard 22810:2010 for wristwatches under specific conditions. This means that both devices are safe to wear while walking in the rain or showering, and may be used for shallow-water activities like swimming in a pool. However, the Gear Sport and Gear Fit2 Pro should not be used for scuba diving, waterskiing or other activities involving high-velocity water or submersion below shallow depth.

² All such extracts are copyright of IEC, Geneva, Switzerland. All rights reserved. Further information on the IEC is available from http://www.iec.ch. IEC has no responsibility for the placement and context in which the extracts and contents are reproduced by the author, nor is IEC in any way responsible for the other content or accuracy therein.

³ ATM ratings are not authorized by the ISO. Listed usage examples are guidelines only. The survivability of a device depends not only on the water depth, but also on the age of the sealing material, previous damage, temperature and additional mechanical stresses, among other variables.

⁴ Source: “Horology — Water-resistant watches” © ISO 2010

⁵ Speedo On comes pre-loaded on the Gear Fit2 Pro and will be available for download on Gear Sport.