Teng with the Galaxy Z Fold8 and Kevin with the Galaxy Z Flip8 take a selfie on the streets of Bangkok

For years, Channel Nine’s Travel Guides stars Kevin He, Dorian Calleja and Michael Teng have built a reputation for embracing the unexpected while travelling together. Whether they’re navigating new destinations, sampling local food or finding themselves in situations they never quite planned for, their adventures are rarely predictable.

Despite Australians having powerful smartphones at their fingertips, new research commissioned by Samsung found almost half (47%) of Australians who travelled by air in the past 12 months admit they still overpack or bring extra items “just in case” and continue to travel with printed boarding passes (48%) and itineraries (47%).^[1] To demonstrate how foldables can eliminate the need for excess baggage, Samsung Australia invited the trio to spend 48 hours exploring Thailand, each with a different device to suit their travel style – the Galaxy Z Fold8, Galaxy Z Fold8 Ultra and Galaxy Z Flip8 – creating the perfect opportunity to see how much of their travel experience could be managed from their foldable devices.

“I usually travel with a laptop and dedicated camera for editing and filming, but the Galaxy Z Fold8 Ultra completely changed my workflow and travel style with the large screen, multi-window feature and amazing camera,” said Dorian Calleja. “I was able to have maps, notes and translation apps open simultaneously, but the ability to shoot, edit, review and share content all from one device made me realise I don’t need to travel with a laptop anymore.”

Teng with the Galaxy Z Fold8 and Dorian with the Galaxy Z Fold8 Ultra capture content while taking a tour in a traditional longtail boat

Three Travellers, Three Different Foldables

One of the strengths of Samsung’s latest foldable portfolio is that it goes beyond a one-size-fits-all experience. Each member of the group travelled with a different Galaxy Z series device that suited their personality and travel style.

For Teng, the Galaxy Z Fold8 became the ultimate all-in-one travel companion for exploring Bangkok without a set plan. Whether he was wandering down a side street that caught his eye or navigating his way after losing his bearings, the expansive screen was perfect for him to view maps and nearby recommendations at a glance. The slim passport-like design made it easy to slip into his pocket while moving through the city, while the larger unfolded screen offered an immersive experience for catching up on movies, books and socials between adventures.

Dorian travelled with the Galaxy Z Fold8 Ultra, Samsung’s ultimate productivity-focused foldable. Making sure they stayed prepared but still ready for adventure, the device’s large dual screen experience combined with Multi Window made it easy to seamlessly view and switch between navigating, translating and capturing content as the group’s adventure unfolded. Equipped with a 200MP main camera, 50MP ultra-wide lens and 10MP telephoto lens, the Galaxy Z Fold8 Ultra was able to capture scenes ranging from vibrant Bangkok street life to detailed snaps of the city’s iconic landmarks, while Galaxy AI editing tools also helped to create and edit content on the go.

Kevin travelled with the Galaxy Z Flip8, embracing its compact, pocket-friendly design and FlexWindow experience. Always ready to capture the moment, Kevin was able to snap group photos, record spontaneous adventures, and document highlights of the trip. As Samsung’s slimmest and lightest Flip device yet^[2], it’s the perfect companion for travellers who want to pack light while still documenting every moment.

Teng and Kevin with the Galaxy Z Fold8

Discovering Thailand Like a Local

With almost half (45%) of Australians who have recently travelled by air saying that language barriers are the biggest challenge to  barrier to travelling like a local,[3] the trio used Galaxy AI[4] features to help navigate everyday travel moments. Interpreter helped facilitate conversations[5] with locals for the boys, Circle to Search assisted with identifying locations and points of interest, while Now Brief[6] also helped keep important information organised and accessible throughout the day, from travel plans and reminders to timely updates. From bustling street markets to longtail boat rides through Bangkok’s waterways, Galaxy AI worked quietly in the background, helping the group focus less on logistics and more on the experience itself.

“When I got lost and separated from the guys in Bangkok, the big unfolded screen of the Galaxy Z Fold8 showed me everything I needed to see at a glance – maps, nearby temples, markets, the whole vibe,” said Michael Teng. “When folded, it’s pocket-sized, light and super convenient, but unfolded, the large screen was perfect for exploring recommendations and planning my next move. It became my travel companion in a way I wasn’t expecting.”

Designed For The Way You Travel

Travellers don’t all look for the same things from their smartphone, and Samsung’s foldable portfolio reflects that. Whether it’s the productivity power of Galaxy Z Fold8 Ultra, the versatility of Galaxy Z Fold8 or the compact portability of Galaxy Z Flip8, Samsung offers a foldable designed to suit different lifestyles and ways of travelling.

[1] Research conducted in September 2026 by PureProfile behalf of Samsung Electronics Australia on a sample of 1014 Australians who have travelled by air in the last 12 months.

[2] Compared with previous Galaxy Z Flip models. Galaxy Z Flip8 is 6.1mm thick unfolded and weighs 180g, compared with 6.5mm and 188g for Galaxy Z Flip7.

[3] Research conducted in September 2026 by PureProfile behalf of Samsung Electronics Australia on a sample of 1014 Australians who have travelled by air in the last 12 months.

[4] Galaxy AI basic features provided by Samsung are free. Future releases may include enhanced features or new services that are offered on a paid basis. Different terms may apply for AI features provided by third parties. Galaxy AI basic features are those listed under “Advanced Intelligence” in the current Samsung T&C’s. For details visit www.samsung.com/au/.

[5] Interpreter and Now Brief require a Samsung Account login, and Circle to Search needs internet and must be enabled.

[6] Now Brief feature requires Samsung Account login. Available functions and features may vary by country, region, language, device model and apps. Some features may require a network connection. Customised briefing content provided is based only on the personal information to which the user has consented. Accuracy of generated results is not guaranteed.

For anyone considering a foldable, these are some factors you are likely to have in mind. If you’re interested in making the switch but are still wondering how well a foldable could work for you, take a look at the experiences of users across Southeast Asia and Oceania, as they offer helpful perspectives on how the expansive display, new form factor, and seamless app compatibility of the Galaxy Z Fold8 support the ways they watch, create, work, and stay connected.

A New Device That Fits Familiar Digital Routines

For people who have spent years using the same digital ecosystem, switching to a new phone can raise practical questions. How easily can existing data be moved over? Will the new phone continue to work with the other devices and services they already use?

Galaxy features such as Smart Switch[1] and Quick Share can address these considerations. Smart Switch allows users to easily transfer supported content and settings from their previous mobile phones, while Quick Share enables file sharing across compatible devices, including those outside the Galaxy ecosystem.

After spending almost a decade within one ecosystem, Kaito from Vietnam made the switch to the Galaxy Z Fold8. He shares how his new phone allows him to continue sharing files across different devices, while his existing audio accessories are compatible and his preferred streaming platforms remain accessible.

His experience highlights how switching to the Galaxy Z Fold8 can be an incredibly simple and seamless process that does not require him to forgo the platforms he’s already familiar with. And he’s not alone.

From Entertainment to Creation, All on One Foldable

People often turn to different devices to watch videos, read or work on creative projects. With its 7.6-inch main display[2], the Galaxy Z Fold8 can bring different activities together on one foldable device.

For Christine Tay from Malaysia, the Galaxy Z Fold8 offers the screen space she needs for both entertainment and creativity, removing the hassle of switching between devices for different activities. From reading manga and watching videos, to creating thumbnails for her social media content, she appreciates that the versatility of the Galaxy Z Fold8 has allowed her to reduce the number of devices she relies on in daily life.

See and Do More with Side-by-Side Multitasking

A larger screen can make a practical difference when a task requires users to view information and work across apps at the same time. Powered by the Snapdragon® 8 Elite Gen 5 Mobile Platform for Galaxy[3], the Galaxy Z Fold8 combines powerful performance with an expansive unfolded display to support everyday multitasking.

Australian tech content creator Samuel Nam encouraged his wife, Esther, to use the Galaxy Z Fold8 for a week, and to personally experience the foldable form factor in her daily routines. She highlights that some of the features that she particularly likes are the device’s form factor, along with the utility of its split-view function.

For example, Esther highlighted how side-by-side multitasking allows her to refer to information on one side of the display while taking notes on the other. By keeping both views open, she is able to work more conveniently without having to repeatedly switch between apps.

A Foldable That Adapts to What Matters to You

Choosing a new mobile phone is a decision shaped by how you use your devices, the activities you enjoy and the technology you already own. The experiences shared by these reviewers demonstrate how the new form factor can fit into everyday life. Ultimately, the best choice is the one that suits your lifestyle and what you care most about.

To find out more about Galaxy Z Fold8, visit www.samsung.com/au/smartphones/galaxy-z-fold8/

Frequently Asked Questions

[1] Transferable data may vary depending on the device OS (Android or iOS), OS version, and connection method. Data transfer from an iOS device to a Galaxy device using the upgraded method is available on devices running Android 17 or later and iOS 26.6 or later, in regions outside mainland China.

[2] Measured diagonally, Galaxy Z Fold8’s cover screen size is 5.5” in the full rectangle and 5.4” accounting for the rounded corners. The Main Screen size is 7.6” in the full rectangle and 7.6” accounting for the rounded corners; actual viewable area is smaller due to the rounded corners and camera hole. Aspect ratios shown are approximate, based on representative model values.

[3] Snapdragon branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries. Snapdragon is a trademark or registered trademark of Qualcomm Incorporated.

[4] Transferable data may vary depending on the device OS (Android or iOS), OS version, and connection method. Data transfer from an iOS device to a Galaxy device using the upgraded method is available on devices running Android 17 or later and iOS 26.6 or later, in regions outside mainland China.

From exploring a new interest to bringing an idea to life, the Galaxy Tab S12 series combines Galaxy AI, the S Pen and professional-grade creative tools to support every stage of the creative journey.

A new creative pursuit can begin anywhere. It might start with an interest in photography, a desire to produce videos or the initial idea for an original illustration. Turning that curiosity into something tangible, however, takes time. You need to start with building knowledge, developing ideas, and then finding the right tools to bring them to life, often while balancing an already busy schedule.

The Galaxy Tab S12 series supports each stage of that journey. Powered by a cutting-edge 3nm processor, the series delivers Samsung’s most powerful Galaxy Tab performance to date, supporting even demanding and intensive activities such as multitasking, image editing and video production. Combining the latest Galaxy AI1 features, expansive displays, an S Pen and access to professional-grade creative applications, the new line-up can help users move from early exploration to active creation all within one versatile workspace.

Start by Building Your Knowledge

Samsung Browser powered by Galaxy AI and Google’s Gemini Notebook help users explore new interests, organise information and build their knowledge.

Before creating something new, you often need to understand the fundamentals. An aspiring photographer may need to study composition and editing techniques. Someone interested in video production might start with research about storytelling and transitions, while a budding illustrator may explore different drawing styles.

This early stage can involve moving between online tutorials, study notes, webpages and other reference materials. Samsung Browser[7] can provide support by consolidating what you’ve discovered by summarising information across open webpages and resurfacing relevant sources from the browsing history. This makes it easier to focus on insights that truly aid understanding, while reducing the hassle and time spent toggling through different tabs.

The Galaxy Tab S12 series comes equipped with a six-month trial of Google AI Pro[8], providing access to powerful AI models. As reference materials begin to accumulate, Gemini Notebook brings notes, images, recordings and files into one workspace. It can transform these materials into summaries, podcasts and quizzes, helping you build up understanding and apply what you’ve learned. And if additional clarification is needed or users would like to dive deeper into a particular topic, you can easily activate Gemini[9] for more information.

Shape Inspiration into an Idea

The Galaxy Tab S12 series comes bundled with an ergonomic S Pen, offering precise, intuitive input for note-taking, annotating materials, and sketching concepts.

Once the knowledge foundation is built, the next step is to begin shaping your own ideas.

With Multi Window, the expansive display of the Galaxy Tab S12 series can become a flexible workspace. Users can divide the screen into up to three sections, enabling you to simultaneously watch a tutorial, capture observations in Samsung Notes and consult an AI assistant without repeatedly moving between applications.

Meanwhile, the in-box S Pen provides an intuitive way to annotate reference materials, or sketch an early concept, with the Note Assist[10] function helping to summarise long notes so that you can identify important points and conveniently revisit key insights as an idea develops.

Whether it’s planning a sequence of photographs, storyboarding a video or sketching a visual concept, these tools help gather scattered thoughts, giving you a clearer direction as you move into creation.

Turn Your Ideas into a Masterpiece

With the groundwork in place, users can begin putting theory into practice. The Galaxy Tab S12 series offers professional-grade applications for different creative pursuits, allowing users to choose the tools that are most suitable for what you would like to achieve.

An initial sketch can be the starting point for a more developed creative concept. With Creative Studio[11], users can combine S Pen sketches, images and text prompts with Galaxy AI to generate and refine visuals, exploring different creative directions as their ideas take shape.

For the first time on an Android tablet, Adobe Photoshop2 comes pre-loaded on the Galaxy Tab S12 series[12]. Its tablet-optimised interface and S Pen give photographers and visual creators more precise control as they edit images, adjust compositions and refine design elements. AI-powered features, including Generative Fill and Image to Video, can also help users explore creative possibilities as they work on producing a masterpiece.[13]

Adobe Photoshop provides tools for editing and refining visual compositions on the Galaxy Tab S12 series.

Those pursuing video creation can use LumaFusion[14] for professional-grade editing, assembling footage and refining video sequences to tell a story. Meanwhile, Clip Studio Paint[15] provides precision drawing and painting tools for digital artists developing original illustrations and visual concepts.

The Galaxy Tab S12 series gives these ideas room to grow. The Galaxy Tab S12 Ultra has a 14.6-inch Dynamic AMOLED 2X display[16], while the Galaxy Tab S12+ offers a 12.6-inch display[17] with slimmer bezels than its predecessor. From reviewing detailed photographs and arranging a video timeline, to drawing with the S Pen, users can enjoy an expansive canvas to work on.

Keep Creating Wherever Inspiration Strikes

Powerful processing performance, long-lasting battery life and a slim design support creative pursuits wherever users go.

A creative pursuit does not always happen at a desk. Learning, experimenting and creating can take place in the moments between everyday commitments – being struck by a moment of inspiration during a commute, editing content at a café, or refining a project at home after a busy day.

The Galaxy Tab S12 series is designed to support that flexibility. Even with large displays, the devices are incredibly portable so users can freely move and work across locations. In fact, the Galaxy Tab S12 Ultra measures just 5.1mm thick, making it Samsung’s thinnest Galaxy Tab.

Creative sessions can take a long time which means users need a device that lasts. The Galaxy Tab S12 Ultra’s 11,600mAh battery supports up to 23 hours of video playback[18], while the Tab S12+’s 10,600mAh battery supports up to 21 hours[19]. When it is time to recharge, the battery goes from 0% to 100% in about 95 minutes with the 45W adapter [20] – minimising downtime so users can get back to what they were doing.

Exploring a creative interest can help users develop new skills and create something uniquely their own. With Galaxy AI and a suite of professional-grade creative tools, the Galaxy Tab S12 series gives users the flexibility to keep learning, experimenting and bringing their ideas to life.

For more information about the Galaxy Tab S12 series, visit www.samsung.com/au/tablets/galaxy-tab-s/

Frequently Asked Questions

[1] Galaxy AI basic features provided by Samsung are free. Future releases may include enhanced features or new services that are offered on a paid basis. Different terms may apply for AI features provided by third parties. Galaxy AI basic features are those listed under “Advanced Intelligence” in the current Samsung T&C’s. For details visit www.samsung.com/au/.

[2] Gemini is a trade mark of Google LLC.

[3] Adobe Photoshop comes preloaded on Galaxy Tab S12 series in the Galaxy Picks folder. Adobe Photoshop for Tablet will be launched exclusively in the Galaxy Store for a period of at least six months starting 7 Oct 2026, after which Adobe may launch the app in other app stores. Galaxy Tab S12 series users are eligible to receive a 4-month free Adobe Photoshop premium mobile subscription, including 100 monthly generative credits. Adobe Photoshop free trial subject to Adobe’s standard terms and conditions.

[4] LumaFusion app is preloaded as a stub, requiring users to click the icon and complete the purchase from Galaxy Store. All Galaxy device users can get a 66% discount when purchasing from Galaxy Store and receive a 30-day free Creator Pass subscription. 66% discount promotion limited until 31 Dec, 2026.

[5] Clip Studio Paint membership required. Clip Studio Paint app comes pre-installed in select markets. The app can be downloaded from Galaxy Store and comes with a 6-month free trial for first-time users. Once the free trial period ends, paid subscription to a monthly or annual usage plan is required for continuous use. A 20% discount is available on the first subscription.

[6] Creative Studio feature requires a network connection and Samsung Account login. Service availability may vary by country, language or device model. The accuracy and reliability of the generated output is not guaranteed. Sticker sets only compatible with Samsung keyboard and can only be shared via Quick Share feature with other Galaxy devices that have One UI 5.0 or later installed and Quick Share app version 13.8.50.x or later.

[7] Available functions and features may vary by country, region, language, and Samsung Browser version. The number of search queries may be subject to limitations. Accuracy of results is not guaranteed. Some features of Samsung Browser for Android require a network connection and Samsung Account login.

[8] Purchasers of the Galaxy Tab S12 Series devices can receive 6 months of Google AI Pro at no extra cost, valued at AUD $197.94, based on an Australian subscription price of AUD $32.99 per month. Google Account sign-in and Google Payments registration are required. Additional eligibility requirements and exclusions apply. Google AI Pro offer must be redeemed by 1 August 2027. All other benefits, including YouTube Premium Lite, AI Top Up Credit or other Google AI Pro benefits not mentioned are excluded during the promotional period. At the end of the 6-month promotional period, the subscription will renew automatically at the applicable Australian subscription price unless cancelled. Offer is subject to Google’s eligibility, redemption, account, subscription and service terms. Availability of individual services, features and content may vary.

[9] Gemini is a trademark of Google LLC. Gemini Live feature requires internet connection and Google Account login. Compatible with certain features and certain accounts. Available on select devices and select countries, languages, and to users 18+.

[10] Note Assist feature requires a Samsung Account login. Available functions and features may vary by country, region, and language.

[11] Edited images on Creative Studio may be resized and will have a visible AI watermark. The accuracy and reliability of the generated output is not guaranteed. Galaxy AI basic features provided by Samsung are free. Any Samsung enhanced AI features and all third-party AI features are subject to different terms and may be subject to fees.

[12] Adobe Photoshop comes preloaded on Galaxy Tab S12 series in the Galaxy Picks folder. Adobe Photoshop for Tablet will be launched exclusively in the Galaxy Store for a period of at least six months starting Oct 7, 2026, after which Adobe may launch the app in other app stores. Galaxy Tab S12 series users are eligible to receive a 4-month free Adobe Photoshop premium mobile subscription, including 100 monthly generative credits.

[13] Photoshop includes AI-powered features including AI Assistant and generative AI features powered by Adobe Firefly like Generative Fill and Image to Video, helping creatives edit faster and effortlessly. Exclusively for the Galaxy Tab S12 series, users receive four months of free access to the Photoshop mobile plan.

[14] LumaFusion app is preloaded as stub, requiring users to click the icon and complete the purchase from Galaxy Store. All Galaxy device users can get a 66% discount when purchasing from Galaxy Store and receive a 1-month free Creator Pass subscription. 66% discount promotion limited until Dec 31, 2027.

[15] Clip Studio Paint membership required. Clip Studio Paint app comes pre-installed in select markets. The app can be downloaded from Galaxy Store and comes with a 6-month free trial for first-time users. Once the free trial period ends, paid subscription to a monthly or annual usage plan is required for continuous use. A 20% discount is available on the first subscription.

[16] Measured diagonally, Galaxy Tab S12 Ultra’s screen size is 14.6″ in the full rectangle and 14.5″ accounting for the rounded corners. Actual viewable area is less due to the rounded corners. Dynamic AMOLED 2X display on Galaxy Tab S12 Ultra have maximum brightness of 1600 nits, and outdoor brightness of 1000 nits in High Brightness Mode.

[17] Measured diagonally, Galaxy Tab S12+’s screen size is 12.6″ in the full rectangle and 12.5″ accounting for the rounded corners. Actual viewable area is less due to the rounded corners.

[18] Typical value tested under third-party lab conditions. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC61960 standard. Rated (minimum) capacity is 11374 mAh. Based on Samsung internal lab test conditions with pre-release version of given model connected to earphone via Bluetooth under default settings over LTE. Estimated against battery capacity and measured current over battery power consumption during video playback (video file resolution 720 p, saved on device), respectively. Actual video playback times vary by network connection, settings, file format, screen brightness, battery condition, and other factors.

[19] Typical value tested under third-party lab conditions. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC61960 standard. Rated (minimum) capacity is 10392 mAh. Based on Samsung internal lab test conditions with pre-release version of given model connected to earphone via Bluetooth under default settings over LTE. Estimated against battery capacity and measured current over battery power consumption during video playback (video file resolution 720 p, saved on device), respectively. Actual video playback times vary by network connection, settings, file format, screen brightness, battery condition, and other factors.

[20] Galaxy Tab S12 series supports up to 45W wired charging. 45W power adapter sold separately. Use only Samsung-approved chargers and cables.

[21]  Measured diagonally, Galaxy Tab S12 Ultra’s screen size is 14.6″ in the full rectangle and 14.5″ accounting for the rounded corners. Actual viewable area is less due to the rounded corners and the camera hole.

[22] Measured diagonally, Galaxy Tab S12+’s screen size is 12.6″ in the full rectangle and 12.5″ accounting for the rounded corners. Actual viewable area is less due to the rounded corners and the camera hole.

[23] Bixby is Samsung’s brand of Internet of Things (IoT) voice assistant. Bixby service availability may vary depending on the country. Bixby recognises selected languages and certain accents/dialects, including Korean, English (US/GB/IN), Spanish (MX/ES), German, French, Italian, and Portuguese (BR). The user interface may change and differ by device. The availability of Bixby features and content providers may vary depending on the country/carrier/language/device model/OS version. A Samsung account log-in and data network connection (Wi-Fi or data network) are required.

[24] Users can access free version of Gemini Notebook without a Google AI Pro subscription.

[25] Galaxy Tab S12 series and the included S Pen have an IP68 rating based on lab test conditions and are dust resistant and water resistant for submersion in up to 1.5 meters of fresh water for up to 30 minutes. Third party testing was conducted in fresh water. Not suitable for diving or high pressure water activities.  Refer to user manual for further care and instructions.

Samsung Electronics Australia has begun its highly-anticipated, offer-led Black Friday campaign across Samsung.com, and all major partners spanning retailers and carriers.

The campaign marks the start of ‘shopping’ season, as research reveals over two thirds of Australians shop during the key sales periods[1] – EOFY, Black Friday and Boxing Day – highlighting savvy consumers are upgrading their technology with confidence, to secure the best deal available. Now extending beyond one day, throughout the month of November, Australians can expect an array of attractive offers across the market-leading Galaxy smartphones, tablets and wearables, as well as cutting-edge consumer electronics spanning TVs, soundbars and home appliances including refrigerators and laundry solutions:

• With a Galaxy for everyone, stay connected with Galaxy S26 Ultra, Galaxy S26 FE and Galaxy A Series
• Productivity simplified, powered by the Galaxy Tab S12 Ultra’s performance and display
• Health, fitness and general wellness goals unlocked via Galaxy Watch8 Classic
• Galaxy Buds 4Pro and SmartTag2 are the ultimate travel, commute and leisure accessories
• Entertaining over the festive season is made easier with Samsung French Door Refrigerators
• Keep clothes clean and energy efficient, with SmartThings supported Samsung Washing Machines
• Crowd-favourite and original art TV, the Frame TV balances style and visuals
• Glare free OLED TVs, just in time for a summer sport viewing
• Ground-breaking new technology and colour precision experienced only on a Samsung Micro RGB TV
• Gaming go-to Odyssey Monitor
• And big savings on big screen TVs; and big sound soundbars

With the festive season of gifting and summer of entertaining approaching, this year’s Black Friday campaign coincides with Samsung’s recent recognition by Roy Morgan at its annual Trusted Brands Awards, winning the Consumer Products[2] category for a fifth consecutive year. The recent win reinforces Samsung’s commitment to customer-centricity and importance in providing Australians with trust across both its products’ experiences and support services. As part of this ongoing commitment, Australians can expect a series of Friday Flash sales, live shopping and secret sales available exclusively on Samsung.com, as well as be backed by a 30-day price promise[3]:

• From midday every Monday of November Samsung.com will launch a special Flash Sale (48hrs only)
• From midday every Friday of November Samsung.com will launch a special sitewide stunt promotion (24hrs only)
• Also tune into Samsung on Singles Day 11/11 from midday for another sitewide stunt promotion (48hrs only)

For more information about the Samsung Black Friday campaign, please visit: Samsung Newsroom, and Samsung.com, or visit any major partner for channel specific offers[4].

[1] Nature, research commissioned by Samsung Electronics Australia, August 2025.

[2] https://www.roymorgan.com/findings/10347-roy-morgan-trusted-brand-annual-awards-2026

[3] For more information about the Samsung Price Promise, click here: https://www.samsung.com/au/price-promise/?srsltid=AYCX9vLk7JVRjju4KamuIpm3nSy5XakwbfkmDnlU2CQ3zan1jPoTXZOv

[4] Pricing varies across each channel, with final pricing at partners’ discretion

Taking place in Senegal from 31 Oct- 13 Nov, Dakar 2026 is bringing together more than 2,700 young athletes from 207 countries across 25 sports. It also marks a historic milestone as the first Olympic sporting event to be held on the African continent. Additionally, Samsung is drawing on nearly four decades of experience within the Olympic Movement to further strengthen its commitment to the Youth Olympic Games, which dates back to the inaugural edition, Singapore 2010.

Team Greece athletes hold Galaxy Tab S10 Ultra displaying their country name during the Youth Olympic Games Dakar 2026 Opening Ceremony. (Copyright: IOC/Ubald Rutar)

“The Youth Olympic Games represent an important stage in a young athlete’s journey — where competition, connection, and personal growth come together,” said Stephanie Choi, Executive Vice President and Head of Global Brand Center at Samsung Electronics. “At Dakar 2026, we are committed to bringing the Games to more people and enriching the experience for the athletes who take part through purposeful Galaxy innovation and programs designed around their needs.”

Team Korea captures the historic Youth Olympic Games Dakar 2026 Opening Ceremony with Galaxy Z Flip8. (Copyright: IOC/Ubald Rutar)

Team Fiji celebrates the Dakar 2026 Youth Olympic Games Opening Ceremony, captured with Galaxy Z Flip8. (Copyright: IOC/Franco Arland)

Helping Power the Youth Olympic Games: Bringing Galaxy Innovation to Dakar 2026

Having introduced sports technology integrations at Paris 2024 and Milano Cortina 2026, Samsung is now bringing these innovations to the Youth Olympic Games for the first time.

Galaxy S26 Ultra devices are being incorporated into skateboarding and taekwondo coverage alongside existing broadcast cameras, enabling handheld, close-up, and vertical perspectives that can complement traditional production. Dakar 2026 is also serving as an opportunity to test and learn from these applications as Samsung continues exploring how mobile technology can support future Games experiences — including on the road to the LA28 Games.

The Olympic Victory Selfie is making its Youth Olympic Games debut at Dakar 2026, extending a program that has become an iconic expression of athlete celebration at the Olympic and Paralympic Games since its debut at Paris 2024. Centered on connection, emotion, and self-expression, Victory Selfie gives athletes a more personal way to capture and share the moments that define their journey.

Using Galaxy Z Flip7 Olympic Edition devices, medalists across disciplines will have the opportunity to commemorate their winning moments as part of Victory Selfie activations around medal ceremonies to create lasting memories of their achievement that are sharable with friends, family, and supporters around the world.

International Olympic Committee (IOC) President Kirsty Coventry stops by the Samsung Open Station for a Victory Selfie with Team Senegal athletes Woreye Ndiaye (Wushu), Ibrahima Beye (Taekwondo), Naël Lamine Voisin (Swimming), Ndèye Khady Anna Diatta (Beach Wrestling) and Team Korea athletes Jang Yu Jeong (Badminton) and Park Jung Bin (Badminton). (Copyright: IOC/Chiara Montesano)

Supporting Athlete Journeys: Enriching the Games-time Experience for Young Olympians

At the Samsung Open Station inside the Youth Olympic Village, Samsung is creating a welcoming, relaxed space where athletes can step away from competition, meet peers from around the world, and explore new ways to express themselves through Galaxy technology. Inspired by Dakar’s coastal environment, the space brings together interactive activities designed to help athletes celebrate their individuality, create lasting memories, and reflect on where their journeys may take them next. These activities include:

Team USA Women’s Rugby player, Chloe Gandy, takes part in an interactive mobile gaming experience at Samsung Open Station at Dakar 2026. (Copyright: IOC/Ubald Rutar)

• Victory Talk – Athletes can capture their Dakar 2026 experience through a short-form video built around casual questions about themselves, their time at the Games, and their aspirations for the future.
• Victory Wall – Using Galaxy devices, athletes can transform their photos into personalised Olympic-themed characters and posters, celebrating their individuality and creativity.
• Victory Photo Zone – Athletes can recreate the excitement of a medal ceremony moment by capturing and sharing the excitement of standing on the podium.
• Community Lounge – A relaxed social space where athletes can connect with one another, play a Dakar-themed mobile skateboarding game, personalise keepsakes, and discover Galaxy Tips designed to help them get more from their devices.
• Mentoring Session: Beyond the Medal – Mentoring session where Olympians and IOC Athlete Role Models help young athletes shape their lives beyond competition.

Team USA enjoys a visit to Samsung Open Station inside the Dakar 2026 Youth Olympic Village, exploring the immersive experience and innovative Galaxy technology offerings. (Copyright: IOC/Ubald Rutar)

Samsung’s Commitment to the Olympic Games: Bringing the Dakar 2026 Closer to Local Communities

Dakar 2026 marks a milestone as both the first Olympic sporting event held on the African continent and as a new chapter in Samsung’s support of the Youth Olympic Games, which dates back to Singapore 2010. Alongside its athlete-facing programs, Samsung is extending the excitement of the Games into communities across Senegal through local media, digital, retail, and consumer activations designed to help more people take part in the excitement of Dakar 2026.

Out-of-home campaigns will spotlight Dakar 2026 – and Samsung’s programming – across  key locations in Dakar and Senegal while Samsung consumer experience zones will bring the excitement of the Youth Olympic Games into local communities. This will give fans opportunities to explore Galaxy technology, take part in interactive sports and AI-powered challenges, and create their own Olympic-inspired moments.

Samsung is also working with domestic partners on their retail initiatives for Dakar 2026, including special Galaxy offers and in-store activations, while a citywide pin program spanning Samsung locations will encourage consumers to explore the Games and participate in Samsung experiences throughout Dakar.

Together, these programs extend Samsung’s commitment to the Olympic Games beyond the competition venues — supporting young athletes at the center of the Games while creating more ways for local fans and communities to experience and celebrate this historic moment.

Samsung’s 636L Family Hub French-door refrigerator. Image simulated for illustrative purposes. Cables not shown.

Samsung Australia has today released a fresh batch of consumer insights that reveals bulk cooking, a habit long associated with cooler months, is extending into spring as Australians look to manage grocery costs and kick-start New Year health goals as the weather warms up.

The Samsung insights reveal that almost two in three Australian respondents (62%) say they have bulk cooked specifically to save money[1], while over two thirds (69%) believe that bulk cooking helps to reduce their weekly shopping bill[2]. Beyond the hip pocket, the insights also suggest Australians are turning to bulk cooking as weekly meal prep to support overall health and wellbeing. Sixty-two per cent of Australian respondents say they intend to start the New Year by eating healthier[3], with over half (59%) claiming that bulk cooking helps meet health and nutrition goals[4].

Furthermore, the insights reveal that bulk cooked meal prep is also emerging as a genuine stress reliever. Almost three quarters of Australian respondents (72%) agree it reduces their weekly stress[5]; a figure that climbs to 87% among 25 to 29 year olds[6]. Further, almost half of Australians respondents (46%) claim to bulk cook breakfast, lunch and dinners to save time and reduce the daily mental load.[7]

Conversely however, Australians are running into storage challenges, with the insights revealing a third (34%) of Australians want to bulk cook more often, but claim their fridge isn’t big enough[8]. Further, around a quarter of Australians (24%) admit to stacking containers dangerously to make bulk-cooked meals fit[9], spiking to 45% among 18- to 24-year-olds and 43% among 25- to 29-year-olds[10].

According the Phil Gaut, Director – Consumer Electronics, Samsung Australia, the national shift towards meal prep to support Australian lifestyles has been occurring subtly over the past few years, and is now firmly reflected in consumer retail trends. “In 2026, larger capacities and energy efficient performance rank as the two most sought-after features among Australians shopping for a new fridge[11]. This shows that bulk cooking and meal prep isn’t just a winter ritual anymore, it’s a genuine strategy for Australians to save money, eat better and feel less stressed as we head towards the end of the year,” said Mr. Gaut.

Samsung’s 809L Family Hub+ large capacity French-door refrigerator. Image simulated for illustrative purposes. Cables not shown.

As Australians move further into spring, the insights show that 56% have plans to use their weekends to bulk cook, while one in three (37%) say they’ll continue to put healthy food at the front of their fridge to remind themselves to eat healthier.[12] With end of year sales coming up, Mr Gaut suggests that now is a good time for Australians to start researching larger capacity models and notes that many shoppers re-entering the market for the first time in years may be surprised by the technological leaps refrigeration technology has taken in that time.

“AI paired with new design approaches have been the biggest drivers of change in the premium refrigeration category, with smart features working to address some of Australians’ biggest pain points every day,” said Mr Gaut. “French-door refrigerators are incredibly popular amongst Australians who rely on bulk cooking to stay on top of bills and schedules because they benefit from large internal capacities, flexible shelving, and in-built beverage centres that gives easy access to ice and water – all while fitting into most standard refrigerator kitchen cavities.

“Large capacity screen-enabled refrigerators like Samsung’s Family Hub go further by using AI to directly address common Australian concerns like reducing food wastage and saving time and energy every day. The Family Hub does this by tracking what goes into the fridge to create shopping lists and bulk-cooking menus based on nutrition goals, while tracking and managing energy use via SmartThings.[13] Refrigerators like this are made for Australian lifestyles and are designed to offer long-term value by evolving with families and personalising to their unique routines over time,” said Mr Gaut.

Available in various styles and capabilities in plumbed and non-plumbed models, Samsung has a refrigerator solution to meet the needs of Australian homes. Australians can also shop with confidence knowing that in 2026, Australian consumers voted Samsung’s Refrigerator line-up ‘Top Value’, ‘Most Reliable’, ‘Top Performance’ and ‘Most Recommended’ in Finder’s 2026 Customer Satisfaction Awards.

To find out more about Samsung’s range of refrigerators, visit https://www.samsung.com/au/refrigerators/all-refrigerators/

[1] Samsung commissioned research conducted by PureProfile, February 2026. Nationally representative sample of 1,008 Australians aged 18-95 years.

[2] Samsung commissioned research conducted by PureProfile, February 2026. Nationally representative sample of 1,008 Australians aged 18-95 years.

[3] Samsung commissioned research conducted by PureProfile, February 2026. Nationally representative sample of 1,008 Australians aged 18-95 years.

[4] Samsung commissioned research conducted by PureProfile, February 2026. Nationally representative sample of 1,008 Australians aged 18-95 years.

[5] Furthermore, the insights reveal Samsung commissioned research conducted by PureProfile, February 2026. Nationally representative sample of 1,008 Australians aged 18-95 years.

[6] Samsung commissioned research conducted by PureProfile, February 2026. Nationally representative sample of 1,008 Australians aged 18-95 years.

[7] Samsung commissioned research conducted by PureProfile, February 2026. Nationally representative sample of 1,008 Australians aged 18-95 years.

[8] Samsung commissioned research conducted by PureProfile, February 2026. Nationally representative sample of 1,008 Australians aged 18-95 years.

[9] Samsung commissioned research conducted by PureProfile, February 2026. Nationally representative sample of 1,008 Australians aged 18-95 years.

[10] Samsung commissioned research conducted by PureProfile, February 2026. Nationally representative sample of 1,008 Australians aged 18-95 years.

[11] WorldPanel ComTech, February 2026. Larger capacity and energy efficiency are the top two features desired by Australian consumers considering a Samsung refrigerator in 2026.

[12] Samsung commissioned research conducted by PureProfile, February 2026. Nationally representative sample of 1,008 Australians aged 18-95 years.

[13] Using the SmartThings App, which is available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required

Samsung Electronics Australia today announced the local launch of The Frame (HL03H model) in Australia. Designed for hotels and premium commercial spaces, the new model brings the world’s first Art TV to Samsung’s hospitality TV line-up. It serves as both a premium display and a design feature, adding artwork, entertainment and connected hotel services to guest rooms and shared spaces.

“For hotels, every detail contributes to the guest experience, and technology is increasingly part of that equation,” said Shane Cook, Head of Display at Samsung Electronics Australia. “The Frame has been long-loved by Australians in their homes, and now the highly anticipated hospitality model gives accommodation providers a way to elevate both the look and functionality of their spaces. We are thrilled to be combining premium entertainment, digital services and customisable artwork in a single display. As hotels continue to focus on creating more memorable and personalised stays, we’re committed to delivering solutions that help them differentiate their offering while staying connected to evolving guest expectations.”

A Hospitality Display Designed for Premium Spaces

With this hospitality model, Samsung brings the award-winning design and functionality of The Frame to hotels and corporate environments. The display combines 4K QLED picture quality with a refined form that fits naturally into premium interiors. Its Anti-Glare panel reduces unwanted reflections, while the Slim Fit Wall Mount allows the TV to sit close to the wall for a clean, gallery-like installation. The Frame eliminates the need for a separate One Connect Box by integrating key connection components into the display, supporting simpler installation in hospitality spaces. Optional magnetic bezels allow hotel operators to customise the frame to match the mood and design of each space, as well[1].

Collection Hub gives The Frame its distinct value as an Art TV for hospitality environments, allowing hotel operators to display selected artwork, photography or brand visuals when the TV is not in active use. Generative Wallpaper lets guests create AI-generated backgrounds for the screen, adding a customised touch to their room experience. Together, these features help each display become part of the room’s design, whether presenting hotel-curated visuals or AI-generated imagery selected by guests.

As Samsung’s most premium hospitality TV offering, The Frame for hotels is the first model in Samsung’s hotel TV lineup to support Generative Wallpaper.

Beginning with Samsung’s 2025 hotel TV line-up, and extending to the HL03H model, Google Cast and Apple AirPlay[2] support allows guests to share content from a smartphone or tablet to the in-room TV by scanning an on-screen QR code. No separate login is required, and device connection information is automatically deleted upon checkout to help protect guest privacy.

[1] Bezels are sold separately. Supported bezel types may vary by country and model.

[2] AirPlay in hotels requires iPhone Xs or later running iOS 17.3 or later; or iPad (6th generation or later), iPad mini (5th generation or later), iPad Air (3rd generation or later), 12.9-inch iPad Pro (2nd generation or later), 10.5-inch iPad Pro, or 11-inch iPad Pro (1st generation or later) running iPadOS 17.3 or later.

Samsung Bespoke AI appliances work together through SmartThings to support comfort, food management and household care throughout the day. Image simulated for illustrative purposes.

Healthy living is often associated with choices about what we eat and how we exercise. However, wellbeing can also be shaped by the environments and routines we return to every day. For instance, in addition to diet and fitness, our health can be affected by our quality of sleep and how much effort – both mental and physical – is spent on everyday household chores.

That makes the home an important part of the wider wellness picture. AI-powered solutions can change how we manage daily tasks – from refrigerators that suggest healthy recipes, to automated laundry cycles that can help reduce both mental and physical effort. These connected appliances are increasingly embraced by consumers. With intelligent innovations that can seamlessly support everyday routines around rest, eating, and household care, living better can be made easier.

Creating a More Comfortable Resting Environment Through Intelligent Cooling

A good night’s sleep hinges on comfort to help us fall asleep and more importantly, stay asleep. Samsung’s is designed to make cooling feel gentler. With WindFree Cooling, air is gently dispersed through 23,800 micro air holes[1], helping to maintain a comfortable indoor environment without unpleasant cold drafts.

During hot nights common in Australia as we head into warmer season , the temperature that feels right at bedtime may not remain comfortable for the hours that follow as we go through different stages of the sleep cycle. With Samsung’s range of  WindFree^TM Air Conditioners, the cooling experience can be personalised when the air conditioner is connected to a compatible Galaxy Watch or Galaxy Ring through SmartThings[2].

When a connected wearable detects that the user has fallen asleep, This can help to reduce nighttime awakenings, enabling users to wake up feeling refreshed and rejuvenated[3].

WindFree Wearable Good Sleep connects compatible Galaxy wearables and a Bespoke AI WindFree Air Conditioner through SmartThings to adjust cooling while the user sleeps. Image simulated for illustrative purposes.

Supporting Healthier Eating Habits Through Smarter Food Management

Planning healthier meals often starts with knowing what is already in the kitchen, what needs to be used first and what can be easily prepared.

On supported Samsung refrigerators like the Bespoke AI Refrigerator Family Hub, AI Vision technology can help users keep track of what they already have and identify what they need.[5] For example, you might be standing in the supermarket trying to remember if you have ingredients for that new healthy recipe you wanted to try for dinner today. With the AI Food Manager feature, you can easily check a food list[6] you have previously made to help see if you have what you need via the SmartThings app[7] – no more guessing and ending up with items you don’t actually need.

AI Vision on the Bespoke AI Refrigerator Family Hub helps users keep track of selected food items and access meal-planning support from the refrigerator. Image simulated for illustrative purposes. Cables not shown.

And if you’re home and stuck with no ideas for what to cook, the AI Food Manager can make the decision for you, by recommending recipes based on what’s already available in your fridge. This reduces the mental load of meal prep and makes the process more efficient. What’s for Today[8] is – depending on the user selection, the function can offer menu recommendations based on either a random suggestion or available refrigerator contents, turning the daily question of what to cook into a more engaging and gamified experience.

In addition, side-by-side refrigerators with the 9-inch Family Hub display can serve as a central control hub for connected Samsung smart appliances, allowing users to control appliances directly from the refrigerator display.[10] Supported by Bixby[11], verbal cues provide an additional hands-free way to interact with the refrigerator while cooking or preparing meals.

Side-by-side refrigerators with the 9-inch Family Hub display can serve as a central control hub for connected Samsung smart appliances. Image simulated for illustrative purposes. Cables not shown.

The refrigerator’s role is not to decide what a healthy meal should look like for every household. Instead, it makes information readily accessible, enabling you to make easier decisions about what to eat.

Simplifying Laundry Routines for Greater Wellbeing

Living well at home is shaped not only by resting and eating well, but also by how well you can manage daily life. Laundry can involve a long chain of small tasks – from choosing settings and measuring detergent amounts, to keeping track of when the cycle ends and moving wet clothes for drying. Minimising steps in this tiresome routine can help lighten the mental load of everyday household care, freeing up time for more rest or quality moments with loved ones.

Samsung’s latest Bespoke AI laundry solutions are designed to make washing more convenient and effortless. AI Wash+ uses multiple sensors to detect load weight and five different fabric types,[12] automatically dispense the right amount of water and detergent, and continuously monitor soil levels during the wash cycle. If needed, it can also adjust detergent use and washing time accordingly to deliver efficient[13] and thorough cleaning performance.

The 19.5kg all in one Bespoke AI Laundry Combo brings washing and drying into one appliance. Clothes can move from washing to drying without being transferred between separate machines, reducing interruptions and adding yet another task to your day.

Meanwhile, the 7-inch Smart Screen offers a central view to check on your wash cycle and access controls, while the Bixby11 voice assistant support conversational voice control.

Together, these features can help reduce the manual steps and lighten the mental load of managing your laundry.

The Bespoke AI Laundry Combo brings washing and drying into one appliance, while AI Wash+ helps optimise care for each supported load with less manual input. Image simulated for illustrative purposes. Cables not shown.

Bringing Wellness Together Through a Connected Home Ecosystem

A truly connected home consists of more than just individual appliances. Through SmartThings9, Samsung connects its Bespoke AI appliances and compatible devices in an integrated ecosystem, delivering seamless experiences across the home to help you easily live better.

For more information about SmartThings, visit virtual.smartthings.com/?id=1003060

Frequently Asked Questions

Q. How does ‘WindFree Wearable Good Sleep’ mode work? It connects the air conditioner to compatible Galaxy wearables, such as the Galaxy Watch or Galaxy Ring, through SmartThings. When the wearable detects that you have fallen asleep, it automatically activates WindFree cooling throughout the night to create the ideal climate for a deep and pleasant sleep.   Q. How can I better manage my weekly groceries? On supported models of the Bespoke AI Refrigerator, AI Vision[14] uses an internal camera to recognise selected food items placed in or removed from the refrigerator. This can help you keep track of available ingredients and access recipe or meal-planning support. Q. How can I depend on Samsung’s Bespoke AI laundry solutions for my weekly laundry routine? AI-assisted cycles and all-in-one washing and drying can reduce repeated decisions and manual steps. This helps reduce the time and attention needed for laundry, making it easier to keep clothes and bedding clean.

[1] WindFree Cooling gently disperses air through 23,800 micro air holes across the front panel to help you stay cool without the unpleasant sensation of a strong cold draft.

[2] Pair your Bespoke AI WindFree air conditioner with a Galaxy Watch or Galaxy Ring via SmartThings to activate ‘WindFree Wearable Good Sleep’ mode automatically, ensuring ideal climate conditions while you sleep. Feature is available when linking a Samsung mobile device equipped with One UI version 4.0 or later, and a wearable device that supports Wear OS: Galaxy Watch 4 or later, Fit 3 or later, Galaxy Ring.

[3] Download the Samsung SmartThings App on the wearable device and connect the air conditioner to your home Wi-Fi. You can set it in the Samsung Watch App’s ‘Sleep well with smart devices’ or Settings > Mode and routine > Sleep menu, and you must wear the device while sleeping. SmartThings is optimised for Samsung smartphones and Galaxy Watches, and some functions may be limited when used on smartphones and watches from other manufacturers. When your connected Galaxy wearables detect you are asleep, the ‘WindFree Wearable Good Sleep’ mode turns on WindFree cooling and adjusts the cooling performance to suit your sleep patterns for an ideal sleeping environment.

[4] As of March 2024, AI Vision Inside can recognise up to 33 food items like fresh fruits and veggies. Items need to be scanned 1 at a time. If the food is not recognisable, it may be listed as unknown item. AI Vision Inside cannot identify or list any food items in the fridge door bins or freezer. It recognises food items based on an on-device smart food management system which combines food detection and classification models to help identify food items. Learning models may be updated periodically to help improve accuracy.

[5] A Wi-Fi connection and a Samsung account are required. If a food item is not recognisable, it may be listed as an unknown item. AI Vision cannot identify or list any food items in the freezer. Recognition uses AI models that may be updated periodically to help improve performance.

[6] The user may need to manually check and adjust the list to ensure its accuracy.

[7] Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. Both devices must be signed in with the same Samsung account.

[8] A Wi-Fi connection and a Samsung account are required.

[9] Compatible select models including RS90F64A4FSA, RS90F64D4FSA, RF59A7F10B1SA, RF65DG9HC3B1SA, RF71DB9956QDSA, RF71DG9HC3B1SA, SRS6800BFH, SRS6500BA, SRF7900BFH, SRF9400BFH, SRF9900BFH, SRF9800BFH, RS90F/36S, RS90F/36S, RF7000AC, RF9000C, RF9000A, RF9000A. Availability in Australia is yet to be announced.

[10] The 9” smart display serves as a central control hub to connect Samsung smart appliances along with supported third party devices through SmartThings without the need for a separate hub device.

[11] Bixby is Samsung’s brand of Internet of Things (IoT) voice assistant. Bixby service availability may vary depending on the country. Bixby recognises selected languages and certain accents/dialects, including Korean, English (US/GB/IN), Spanish (MX/ES), German, French, Italian, and Portuguese (BR). The user interface may change and differ by device. The availability of Bixby features and content providers may vary depending on the country/carrier/language/device model/OS version. A Samsung account log-in and data network connection (Wi-Fi or data network) are required.

[12] Based on an advanced AI-created algorithm. It may not detect certain fabrics or accurately identify them when a load includes a mixture of different fabric types. To prevent wear, wash like fabrics together.

[13] Based on an AI-created algorithm and internal testing using the AI Wash+ cycle on an 2kg load. A turbidity sensor operates for all weights, while fabric sensing operates for 2kg and under. Actual results may vary depending on individual use.

[14] As of March 2024, AI Vision Inside can recognise up to 33 food items like fresh fruits and veggies. Items need to be scanned 1 at a time. If the food is not recognisable, it may be listed as unknown item. AI Vision Inside cannot identify or list any food items in the fridge door bins or freezer. It recognises food items based on an on-device smart food management system which combines food detection and classification models to help identify food items. Learning models may be updated periodically to help improve accuracy.

“The Garden of Les Mathurins at Pontoise” (Le Jardin des Mathurins, Pontoise), 1876 by Camille Pissarroon shown on The Frame. Image simulated for illustrative purposes. Cables are not shown.

As Australia continues to rank among the top five countries in the world for The Frame TV consumption per capita[5], new insights from Samsung reveal Australians have a preference for the classics. Vincent van Gogh, Claude Monet, and Winslow Homer collections are highly popular artists amongst Australian The Frame owners[6]while Leonardo Da Vinci’s Mona Lisa is amongst new works added via an expanded Louvre Collection.

According to Simon Howe, Director – Visual Display, Samsung Australia, Samsung’s Art Store has helped make world-class art a meaningful part of everyday life for Australians, with The Frame TV owners across the nation, spending close to 60 million hours displaying art on their TVs in the first half of 2026 alone[7].

“It is no secret that Australians love art, however our continent’s geographic size and distance from many of the world’s leading cultural institutions can make accessing the classics challenging. Even within Australia, many people live considerable distances from the museums and galleries that bring significant international collections to our shores. Via The Frame and Art Store[8], Samsung has spent almost a decade helping to close that accessibility gap by giving Australians on-demand access to a curated collection of works, from world renowned galleries direct to their homes via their TV,” said Mr Howe.

The Kiss (The Lovers) – 1907-1908 by Klimt, is housed at the Österreichische Galerie Belvedere in Vienna, Austria, and is available to view on your Samsung Art TV via Samsung Art Store.

Almost a decade on from landing in the first Australian living room[9], Samsung’s original Art TV, The Frame, continues to grow in demand. New South Wales and Victoria are Australia’s art capitals, collectively accounting for over half of Australia’s entire The Frame fleet[10]. Demand for The Frame is growing fastest in the Northern Territory, home to Art Store Gurindji Waanyi artist, Sarrita King[11], who is bringing uniquely Australian pieces to homes spanning from the Australian outback across the world.

“Our partnerships with leading galleries and institutions are central to this experience. We work closely with them to ensure artworks are reproduced with a high degree of fidelity, while Samsung’s glare-free certified[12] displays work to minimise reflections, maintain colour, and depict canvas texture even in the brightest of Australian living spaces. The experience comes remarkably close to how you would see the work in a gallery.”

Storm at Sea off the Norwegian Coast (1837) by Andreas Achenbach is available to view on your Samsung Art TV via Samsung Art Store.

With Samsung’s 2026 The Frame available in 43-inches to 98-inchs, viewers may even experience the art on a near-lifelike sized digital canvas in their home. For example, Vincent van Gogh’s The Starry Night (1889) which is in MoMA’s collection in New York measures approximately 46” diagonally, or around three inches larger than the 43-inch The Frame[13]. Storm at Sea off the Norwegian Coast (1815–1910) by Andreas Achenbach which hangs in Städel Museum, Frankfurt measures 179 × 272 cm – with a 98-inch TV covering approximately two-thirds of the canvas’ width and size[14].

These new insights land as Samsung offers up to 1,300 one-year Samsung Art Store Vouchers to Australians who make an eligible purchase of a new The Frame or The Frame Pro between 9.00am AEDT 22 October and 11.59pm AEDT 18 November 2026[15].

Vincent van Gogh’s “The Starry Night” (detail) (1889) shown on The Frame by Samsung. Photo: Samsung. Images for illustrative comparison purposes only. Cables not shown

The Samsung Art Store offers access to more than 5,000 artworks from over 800 of the world’s leading artists[16] and is now accessible beyond The Frame and The Frame Pro, via Samsung Micro RGB, OLED S95H, Neo QLED, QLED, Mini LED, and Movingstyle ranges. Via The Art Store, Australians can explore and display art from renowned institutions, including The Metropolitan Museum of Art, the Museum of Modern Art (MoMA), and Musée d’ Orsay.

For more information on Samsung’s range of TVs and the Samsung Art Store, please visit https://www.samsung.com/au/.

[1] Based on Samsung insights. The two states account for 57% The Frame TV fleet in Australia, as measured between January – June 2026.

[2] Stream complimentary curated art or additional artworks available via subscription. Internet connection required. Offering 30 refreshed artworks monthly through Art Store Streams. Collections on the Art Store are subject to change.

[3] Based on Samsung insights, measured between January – June 2026.

[4] Entrants must purchase an eligible Samsung Frame or Frame Pro TV from a participating retailer or online store between 9:00am AEDT 22 October 2026 and 11:59pm AEDT 18 November 2026, then register at https://www.samsung.com/au/offer/tv-art-store-coupon-promotion/ by 11:59pm AEDT 2 December 2026 to receive a 1-year Samsung Art Store voucher (valued at $59.90). Limited to the first 1,300 registrations. Registrations will close once 1,300 have been received, which may occur before 2 December 2026. Registration does not guarantee a voucher. Proof of purchase is required and all registrations are validated. Successful entrants will receive their code by the end of the validation period on 31 December 2026. T&Cs apply, see https://www.samsung.com/au/offer/tv-art-store-coupon-promotion/.

[5] As at August 2026 based on Samsung Electronics sales data.

[6] As at 31 June 2026.

[7] Based on Samsung insights. Includes all TVs where the Art Store was used for 15 minutes or more from Jan to Jun 2026.

[8] Stream complimentary curated art or additional artworks available via subscription. Internet connection required. Offering 30 refreshed artworks monthly through Art Store Streams. Collections on the Art Store are subject to change.

[9] The Frame launched in Australia in 2017.

[10] Based on data from Samsung Australia as at August 2026.

[11] Based on data from Samsung Australia as at August 2026.

[12] Select Samsung TVs have been independently verified as Glare Free: Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR <34 by UL LLC. (UL Solutions). Certificates available on request.

[13] “Starry Night” canvas measures 73.7 x 92.1 cm or 46.4” diagonally. This is approx. 3.4” difference to 43” The Frame TV.

[14] Storm at Sea off the Norwegian Coast (1837) measures 179 × 272 cm or 128” diagonally. This is closest to a 98” The Frame TV.

[15] Entrants must purchase an eligible Samsung Frame or Frame Pro TV from a participating retailer or online store between 9:00am AEDT 22 October 2026 and 11:59pm AEDT 18 November 2026, then register at https://www.samsung.com/au/offer/tv-art-store-coupon-promotion/ by 11:59pm AEDT 2 December 2026 to receive a 1-year Samsung Art Store voucher (valued at $59.90). Limited to the first 1,300 registrations. Registrations will close once 1,300 have been received, which may occur before 2 December 2026. Registration does not guarantee a voucher. Proof of purchase is required and all registrations are validated. Successful entrants will receive their code by the end of the validation period on 31 December 2026. T&Cs apply, see https://www.samsung.com/au/offer/tv-art-store-coupon-promotion/.

[16] Stream complimentary curated art or additional artworks available via subscription. Internet connection required. Offering 30 refreshed artworks monthly through Art Store Streams. Collections on the Art Store are subject to change.

Samsung’s B2B Laundry Solutions: The Samsung B2B Washer (WF9100H), the Samsung B2B Dryer (DV9100H)

In regions like Southeast Asia which has a growing industrial sector that increasingly requires B2B laundry solutions, washing and drying machines that can handle large volumes quickly and reliably, and efficiently uses every square meter of floor space. Business owners are on the lookout for efficient appliances and systems to manage operations, and seek solutions with capabilities that can deliver the reliability and performance they expect.

Optimising space resource use and providing convenient maintenance support, Samsung’s new 30-inch washer and dryer are designed to meet diverse requirements across a range of business environments, including:

• Laundromats and self-service operators: Rising incomes, urbanisation and more one-person and two-income households are contributing to demand for time-saving laundry services like laundromats in some markets.
• Hospitality: Large capacity machines can support hotels, and resorts and their laundry partners to process large volumes of sheets, towels and linens quickly, handling heavy daily demand in fewer cycles.
• Other businesses with laundry requirements: Other operators such as beauty salons and spas may also benefit too, enjoying fast turnaround on linens and towels throughout the day without the need to engage outsourced laundry services.

Samsung’s B2B Laundry solutions will be available across Southeast Asia and Oceania including Australia from late November , bringing Samsung’s expertise to laundry operators and other businesses in the region looking to upgrade their equipment and improve their operations.

Powerful and Fast Performance

Built for businesses that handle large volumes of laundry every day, Samsung’s washer and dryer offer large capacity, so more laundry can be processed in fewer loads.

• Launder Larger Loads: The Samsung B2B Washer has a spacious drum with a large 18kg capacity, so a huge amount of laundry – even heavy items like blankets, curtains, and quilts – can fit into a single load. When using a Normal cycle, a 3.6kg test load can be completed in 36 minutes[1] while there are six cycles in total to pick from: Normal, Heavy Duty, Synthetics, Delicates, Clean Wash and Rinse+Spin.
• Cleaning with Bubble Wash: BubbleWash dissolves and activates detergent to create rich bubbles that are rapidly absorbed deep into fabric, enabling powerful washing. A super-strong water shot then thoroughly rinses away stubborn stains and detergent residue.
• Drying Options for Time Savings: The Samsung B2B Dryer has a large 14kg capacity, and with a vent system, blankets, king-sized quilts and delicate fabrics can be dried. It offers Normal, Heavy Duty, Synthetics and Delicates cycles, as well as 10- and 20-minute drying options.

Robust Design For Business Use

The washer and dryer are designed for stable performance when processing heavy loads.

• Reliable Performance with Beltless Design: The Washer’s Direct Drive motor with Inverter technology is attached directly to the drum, making it efficient and stable. The beltless design helps enhance long-term durability and reliability.
• VRT+ Helps Reduce Vibration: VRT+ (Vibration Reduction Technology Plus) in the B2B Washer detects vibration using a Micro-Electro-Mechanical System (MEMS) sensor and reduces it with a ball balance system during washes[2], even at high spin speeds.
• Stainless Steel Drum: The Dryer’s drum is made of durable, heat-resistant stainless steel. Unlike coated and plastic drums, it is more resistant to chipping and scratching, for example by metal zippers, which helps the surface stay smooth and gentle on clothes. It is also designed to resist rust and discolouration.

Space-saving and Secure Stackable Design

The washer and dryer are designed to fit a wide range of spaces, from narrow shops to full-scale laundromats, giving businesses the flexibility in how they lay out their laundry area.

• Stackable Design for Efficient Use of Floor Space: The B2B Dryer has a display kit at the bottom, so it can be stacked vertically on top of the Washer[3] when installed with the required kits. This frees up floor space and makes it possible to install multiple machines in a wide range of environments, including narrow spaces.
• Reversible Door for Flexible Layouts: The B2B Dryer’s Reversible Door can open from the left or right[4], allowing businesses to work around walls, doors and other fixture restrictions. When the washer and dryer are installed side by side, the doors can be installed to open in opposite directions for easy loading and unloading.
• Different Power Options for Varied Operational Needs: The Dryer is available in= electric models[5] in Australia, providing enterprises with the option to pick a machine that best meets their requirements.  

Convenient Management That Helps Boosts Revenue and Keeps Machines Clean

Built-in management features help business owners manage operations and keep machines in good condition.

• Convenient Operations for Business Owners: The Manager Mode enables easy customisation of laundry settings like adjusting washing duration, water levels, and spinning time.
• Easy Maintenance of Washer and Dryer:
  • The Drum Clean cycle helps keep the inside of the B2B Washer clean without detergent. It combines soaking, pulsating and spinning to eliminate up to 99.9% of certain bacteria[6] from the drum, while a water jet and fast spinning reduces grime around the door[7].
  • The B2B Dryer’s vent sensor also monitors the air duct and notifies users when it needs cleaning, helping maintain consistent drying performance.

International Case Studies

Samsung is strengthening its capabilities in the B2B sector and aims to meet diverse B2B demands by launching upgraded-capacity washing machine and dryer models, leveraging the expertise developed over decades in the design of small and medium-sized drum washers and dryers. Below are examples of B2B supply cases.

TiTi Laundry (Vietnam)

Samsung Electronics Vietnam in collaboration with WW Vietnam and TiTi Laundry officially opened TiTi Laundry store at 75 Street 79, Tan Hung Ward, Ho Chi Minh City, bringing industrial laundry solutions closer to customers and investors in Vietnam. The store is built as a 24/7 self-service laundry service, using a full set of Samsung washing machines and dryers.

Washwell – Outsourced Laundry Solutions (Philippines)

Samsung Philippines has equipped Washwell with laundry solutions to serve its hospitality clientele. Utilising B2B laundry equipment from Samsung, Washwell manages employee uniforms and guests’ laundry for hotel clients in Manila.

Residential development (Philippines)

Samsung Philippines is working closely with a leading real estate developer to outfit a self-service laundry room for its residents in a four-tower, 2,000-unit condominium. The installation is expected to be completed by early 2027 with future plans for further expansion.

Workers’ dormitory (Singapore)

In Singapore, Samsung has supported the installation of B2B washers in a dormitory, providing workers with convenient access to laundry solutions for clean clothing.

For more information about Samsung B2B laundry solutions, visit samsung.com/au/business/

[1] Based on internal testing when washing a DOE (50% cotton / 50% polyester) 8lb load and a king-sized comforter using a Normal cycle on model WF18FG910CGV. Results may vary depending on actual usage environment and load contents.

[2] Based on internal testing. Compared to a Samsung conventional model without VRT+. Actual performance may vary depending on usage environment and conditions.

[3] The top installation kit (SKK-BC) and display kit (SKK-CC1) are required and sold separately.

[4] Samsung recommends that users engage a certified technician to change the door opening direction. Please refer to the User Manual for door‑reversal instructions.

[5] Availability may vary by market.

[6] Based on internal testing, validated by Intertek on a WF**R**00** model using the Self clean+ cycle with an empty load. Removes up to 99.9% of the Pseudomonas Aeruginosa ATCC27853 biofilm on the inside of the tested washer. Report No.: RT18E-S0020, dated 17 December 2018.

[7] Based on internal testing, validated by Intertek on a WF**R**00** model using the Self clean+ cycle with an empty load. Removes up to 95% of the dirt from the rubber gasket on the tested washer. Report No.: 180900051SEL-001, dated 12 December 2018.