Samsung Bespoke AI appliances work together through SmartThings to support comfort, food management and household care throughout the day. Image simulated for illustrative purposes.

Healthy living is often associated with choices about what we eat and how we exercise. However, wellbeing can also be shaped by the environments and routines we return to every day. For instance, in addition to diet and fitness, our health can be affected by our quality of sleep and how much effort – both mental and physical – is spent on everyday household chores.

That makes the home an important part of the wider wellness picture. AI-powered solutions can change how we manage daily tasks – from refrigerators that suggest healthy recipes, to automated laundry cycles that can help reduce both mental and physical effort. These connected appliances are increasingly embraced by consumers. With intelligent innovations that can seamlessly support everyday routines around rest, eating, and household care, living better can be made easier.

Creating a More Comfortable Resting Environment Through Intelligent Cooling

A good night’s sleep hinges on comfort to help us fall asleep and more importantly, stay asleep. Samsung’s is designed to make cooling feel gentler. With WindFree Cooling, air is gently dispersed through 23,800 micro air holes[1], helping to maintain a comfortable indoor environment without unpleasant cold drafts.

During hot nights common in Australia as we head into warmer season , the temperature that feels right at bedtime may not remain comfortable for the hours that follow as we go through different stages of the sleep cycle. With Samsung’s range of  WindFree^TM Air Conditioners, the cooling experience can be personalised when the air conditioner is connected to a compatible Galaxy Watch or Galaxy Ring through SmartThings[2].

When a connected wearable detects that the user has fallen asleep, This can help to reduce nighttime awakenings, enabling users to wake up feeling refreshed and rejuvenated[3].

WindFree Wearable Good Sleep connects compatible Galaxy wearables and a Bespoke AI WindFree Air Conditioner through SmartThings to adjust cooling while the user sleeps. Image simulated for illustrative purposes.

Supporting Healthier Eating Habits Through Smarter Food Management

Planning healthier meals often starts with knowing what is already in the kitchen, what needs to be used first and what can be easily prepared.

On supported Samsung refrigerators like the Bespoke AI Refrigerator Family Hub, AI Vision technology can help users keep track of what they already have and identify what they need.[5] For example, you might be standing in the supermarket trying to remember if you have ingredients for that new healthy recipe you wanted to try for dinner today. With the AI Food Manager feature, you can easily check a food list[6] you have previously made to help see if you have what you need via the SmartThings app[7] – no more guessing and ending up with items you don’t actually need.

AI Vision on the Bespoke AI Refrigerator Family Hub helps users keep track of selected food items and access meal-planning support from the refrigerator. Image simulated for illustrative purposes. Cables not shown.

And if you’re home and stuck with no ideas for what to cook, the AI Food Manager can make the decision for you, by recommending recipes based on what’s already available in your fridge. This reduces the mental load of meal prep and makes the process more efficient. What’s for Today[8] is – depending on the user selection, the function can offer menu recommendations based on either a random suggestion or available refrigerator contents, turning the daily question of what to cook into a more engaging and gamified experience.

In addition, side-by-side refrigerators with the 9-inch Family Hub display can serve as a central control hub for connected Samsung smart appliances, allowing users to control appliances directly from the refrigerator display.[10] Supported by Bixby[11], verbal cues provide an additional hands-free way to interact with the refrigerator while cooking or preparing meals.

Side-by-side refrigerators with the 9-inch Family Hub display can serve as a central control hub for connected Samsung smart appliances. Image simulated for illustrative purposes. Cables not shown.

The refrigerator’s role is not to decide what a healthy meal should look like for every household. Instead, it makes information readily accessible, enabling you to make easier decisions about what to eat.

Simplifying Laundry Routines for Greater Wellbeing

Living well at home is shaped not only by resting and eating well, but also by how well you can manage daily life. Laundry can involve a long chain of small tasks – from choosing settings and measuring detergent amounts, to keeping track of when the cycle ends and moving wet clothes for drying. Minimising steps in this tiresome routine can help lighten the mental load of everyday household care, freeing up time for more rest or quality moments with loved ones.

Samsung’s latest Bespoke AI laundry solutions are designed to make washing more convenient and effortless. AI Wash+ uses multiple sensors to detect load weight and five different fabric types,[12] automatically dispense the right amount of water and detergent, and continuously monitor soil levels during the wash cycle. If needed, it can also adjust detergent use and washing time accordingly to deliver efficient[13] and thorough cleaning performance.

The 19.5kg all in one Bespoke AI Laundry Combo brings washing and drying into one appliance. Clothes can move from washing to drying without being transferred between separate machines, reducing interruptions and adding yet another task to your day.

Meanwhile, the 7-inch Smart Screen offers a central view to check on your wash cycle and access controls, while the Bixby11 voice assistant support conversational voice control.

Together, these features can help reduce the manual steps and lighten the mental load of managing your laundry.

The Bespoke AI Laundry Combo brings washing and drying into one appliance, while AI Wash+ helps optimise care for each supported load with less manual input. Image simulated for illustrative purposes. Cables not shown.

Bringing Wellness Together Through a Connected Home Ecosystem

A truly connected home consists of more than just individual appliances. Through SmartThings9, Samsung connects its Bespoke AI appliances and compatible devices in an integrated ecosystem, delivering seamless experiences across the home to help you easily live better.

For more information about SmartThings, visit virtual.smartthings.com/?id=1003060

Frequently Asked Questions

Q. How does ‘WindFree Wearable Good Sleep’ mode work? It connects the air conditioner to compatible Galaxy wearables, such as the Galaxy Watch or Galaxy Ring, through SmartThings. When the wearable detects that you have fallen asleep, it automatically activates WindFree cooling throughout the night to create the ideal climate for a deep and pleasant sleep.   Q. How can I better manage my weekly groceries? On supported models of the Bespoke AI Refrigerator, AI Vision[14] uses an internal camera to recognise selected food items placed in or removed from the refrigerator. This can help you keep track of available ingredients and access recipe or meal-planning support. Q. How can I depend on Samsung’s Bespoke AI laundry solutions for my weekly laundry routine? AI-assisted cycles and all-in-one washing and drying can reduce repeated decisions and manual steps. This helps reduce the time and attention needed for laundry, making it easier to keep clothes and bedding clean.

[1] WindFree Cooling gently disperses air through 23,800 micro air holes across the front panel to help you stay cool without the unpleasant sensation of a strong cold draft.

[2] Pair your Bespoke AI WindFree air conditioner with a Galaxy Watch or Galaxy Ring via SmartThings to activate ‘WindFree Wearable Good Sleep’ mode automatically, ensuring ideal climate conditions while you sleep. Feature is available when linking a Samsung mobile device equipped with One UI version 4.0 or later, and a wearable device that supports Wear OS: Galaxy Watch 4 or later, Fit 3 or later, Galaxy Ring.

[3] Download the Samsung SmartThings App on the wearable device and connect the air conditioner to your home Wi-Fi. You can set it in the Samsung Watch App’s ‘Sleep well with smart devices’ or Settings > Mode and routine > Sleep menu, and you must wear the device while sleeping. SmartThings is optimised for Samsung smartphones and Galaxy Watches, and some functions may be limited when used on smartphones and watches from other manufacturers. When your connected Galaxy wearables detect you are asleep, the ‘WindFree Wearable Good Sleep’ mode turns on WindFree cooling and adjusts the cooling performance to suit your sleep patterns for an ideal sleeping environment.

[4] As of March 2024, AI Vision Inside can recognise up to 33 food items like fresh fruits and veggies. Items need to be scanned 1 at a time. If the food is not recognisable, it may be listed as unknown item. AI Vision Inside cannot identify or list any food items in the fridge door bins or freezer. It recognises food items based on an on-device smart food management system which combines food detection and classification models to help identify food items. Learning models may be updated periodically to help improve accuracy.

[5] A Wi-Fi connection and a Samsung account are required. If a food item is not recognisable, it may be listed as an unknown item. AI Vision cannot identify or list any food items in the freezer. Recognition uses AI models that may be updated periodically to help improve performance.

[6] The user may need to manually check and adjust the list to ensure its accuracy.

[7] Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. Both devices must be signed in with the same Samsung account.

[8] A Wi-Fi connection and a Samsung account are required.

[9] Compatible select models including RS90F64A4FSA, RS90F64D4FSA, RF59A7F10B1SA, RF65DG9HC3B1SA, RF71DB9956QDSA, RF71DG9HC3B1SA, SRS6800BFH, SRS6500BA, SRF7900BFH, SRF9400BFH, SRF9900BFH, SRF9800BFH, RS90F/36S, RS90F/36S, RF7000AC, RF9000C, RF9000A, RF9000A. Availability in Australia is yet to be announced.

[10] The 9” smart display serves as a central control hub to connect Samsung smart appliances along with supported third party devices through SmartThings without the need for a separate hub device.

[11] Bixby is Samsung’s brand of Internet of Things (IoT) voice assistant. Bixby service availability may vary depending on the country. Bixby recognises selected languages and certain accents/dialects, including Korean, English (US/GB/IN), Spanish (MX/ES), German, French, Italian, and Portuguese (BR). The user interface may change and differ by device. The availability of Bixby features and content providers may vary depending on the country/carrier/language/device model/OS version. A Samsung account log-in and data network connection (Wi-Fi or data network) are required.

[12] Based on an advanced AI-created algorithm. It may not detect certain fabrics or accurately identify them when a load includes a mixture of different fabric types. To prevent wear, wash like fabrics together.

[13] Based on an AI-created algorithm and internal testing using the AI Wash+ cycle on an 2kg load. A turbidity sensor operates for all weights, while fabric sensing operates for 2kg and under. Actual results may vary depending on individual use.

[14] As of March 2024, AI Vision Inside can recognise up to 33 food items like fresh fruits and veggies. Items need to be scanned 1 at a time. If the food is not recognisable, it may be listed as unknown item. AI Vision Inside cannot identify or list any food items in the fridge door bins or freezer. It recognises food items based on an on-device smart food management system which combines food detection and classification models to help identify food items. Learning models may be updated periodically to help improve accuracy.

“The Garden of Les Mathurins at Pontoise” (Le Jardin des Mathurins, Pontoise), 1876 by Camille Pissarroon shown on The Frame. Image simulated for illustrative purposes. Cables are not shown.

As Australia continues to rank among the top five countries in the world for The Frame TV consumption per capita[5], new insights from Samsung reveal Australians have a preference for the classics. Vincent van Gogh, Claude Monet, and Winslow Homer collections are highly popular artists amongst Australian The Frame owners[6]while Leonardo Da Vinci’s Mona Lisa is amongst new works added via an expanded Louvre Collection.

According to Simon Howe, Director – Visual Display, Samsung Australia, Samsung’s Art Store has helped make world-class art a meaningful part of everyday life for Australians, with The Frame TV owners across the nation, spending close to 60 million hours displaying art on their TVs in the first half of 2026 alone[7].

“It is no secret that Australians love art, however our continent’s geographic size and distance from many of the world’s leading cultural institutions can make accessing the classics challenging. Even within Australia, many people live considerable distances from the museums and galleries that bring significant international collections to our shores. Via The Frame and Art Store[8], Samsung has spent almost a decade helping to close that accessibility gap by giving Australians on-demand access to a curated collection of works, from world renowned galleries direct to their homes via their TV,” said Mr Howe.

The Kiss (The Lovers) – 1907-1908 by Klimt, is housed at the Österreichische Galerie Belvedere in Vienna, Austria, and is available to view on your Samsung Art TV via Samsung Art Store.

Almost a decade on from landing in the first Australian living room[9], Samsung’s original Art TV, The Frame, continues to grow in demand. New South Wales and Victoria are Australia’s art capitals, collectively accounting for over half of Australia’s entire The Frame fleet[10]. Demand for The Frame is growing fastest in the Northern Territory, home to Art Store Gurindji Waanyi artist, Sarrita King[11], who is bringing uniquely Australian pieces to homes spanning from the Australian outback across the world.

“Our partnerships with leading galleries and institutions are central to this experience. We work closely with them to ensure artworks are reproduced with a high degree of fidelity, while Samsung’s glare-free certified[12] displays work to minimise reflections, maintain colour, and depict canvas texture even in the brightest of Australian living spaces. The experience comes remarkably close to how you would see the work in a gallery.”

Storm at Sea off the Norwegian Coast (1837) by Andreas Achenbach is available to view on your Samsung Art TV via Samsung Art Store.

With Samsung’s 2026 The Frame available in 43-inches to 98-inchs, viewers may even experience the art on a near-lifelike sized digital canvas in their home. For example, Vincent van Gogh’s The Starry Night (1889) which is in MoMA’s collection in New York measures approximately 46” diagonally, or around three inches larger than the 43-inch The Frame[13]. Storm at Sea off the Norwegian Coast (1815–1910) by Andreas Achenbach which hangs in Städel Museum, Frankfurt measures 179 × 272 cm – with a 98-inch TV covering approximately two-thirds of the canvas’ width and size[14].

These new insights land as Samsung offers up to 1,300 one-year Samsung Art Store Vouchers to Australians who make an eligible purchase of a new The Frame or The Frame Pro between 9.00am AEDT 22 October and 11.59pm AEDT 18 November 2026[15].

Vincent van Gogh’s “The Starry Night” (detail) (1889) shown on The Frame by Samsung. Photo: Samsung. Images for illustrative comparison purposes only. Cables not shown

The Samsung Art Store offers access to more than 5,000 artworks from over 800 of the world’s leading artists[16] and is now accessible beyond The Frame and The Frame Pro, via Samsung Micro RGB, OLED S95H, Neo QLED, QLED, Mini LED, and Movingstyle ranges. Via The Art Store, Australians can explore and display art from renowned institutions, including The Metropolitan Museum of Art, the Museum of Modern Art (MoMA), and Musée d’ Orsay.

For more information on Samsung’s range of TVs and the Samsung Art Store, please visit https://www.samsung.com/au/.

[1] Based on Samsung insights. The two states account for 57% The Frame TV fleet in Australia, as measured between January – June 2026.

[2] Stream complimentary curated art or additional artworks available via subscription. Internet connection required. Offering 30 refreshed artworks monthly through Art Store Streams. Collections on the Art Store are subject to change.

[3] Based on Samsung insights, measured between January – June 2026.

[4] Entrants must purchase an eligible Samsung Frame or Frame Pro TV from a participating retailer or online store between 9:00am AEDT 22 October 2026 and 11:59pm AEDT 18 November 2026, then register at https://www.samsung.com/au/offer/tv-art-store-coupon-promotion/ by 11:59pm AEDT 2 December 2026 to receive a 1-year Samsung Art Store voucher (valued at $59.90). Limited to the first 1,300 registrations. Registrations will close once 1,300 have been received, which may occur before 2 December 2026. Registration does not guarantee a voucher. Proof of purchase is required and all registrations are validated. Successful entrants will receive their code by the end of the validation period on 31 December 2026. T&Cs apply, see https://www.samsung.com/au/offer/tv-art-store-coupon-promotion/.

[5] As at August 2026 based on Samsung Electronics sales data.

[6] As at 31 June 2026.

[7] Based on Samsung insights. Includes all TVs where the Art Store was used for 15 minutes or more from Jan to Jun 2026.

[8] Stream complimentary curated art or additional artworks available via subscription. Internet connection required. Offering 30 refreshed artworks monthly through Art Store Streams. Collections on the Art Store are subject to change.

[9] The Frame launched in Australia in 2017.

[10] Based on data from Samsung Australia as at August 2026.

[11] Based on data from Samsung Australia as at August 2026.

[12] Select Samsung TVs have been independently verified as Glare Free: Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR <34 by UL LLC. (UL Solutions). Certificates available on request.

[13] “Starry Night” canvas measures 73.7 x 92.1 cm or 46.4” diagonally. This is approx. 3.4” difference to 43” The Frame TV.

[14] Storm at Sea off the Norwegian Coast (1837) measures 179 × 272 cm or 128” diagonally. This is closest to a 98” The Frame TV.

[15] Entrants must purchase an eligible Samsung Frame or Frame Pro TV from a participating retailer or online store between 9:00am AEDT 22 October 2026 and 11:59pm AEDT 18 November 2026, then register at https://www.samsung.com/au/offer/tv-art-store-coupon-promotion/ by 11:59pm AEDT 2 December 2026 to receive a 1-year Samsung Art Store voucher (valued at $59.90). Limited to the first 1,300 registrations. Registrations will close once 1,300 have been received, which may occur before 2 December 2026. Registration does not guarantee a voucher. Proof of purchase is required and all registrations are validated. Successful entrants will receive their code by the end of the validation period on 31 December 2026. T&Cs apply, see https://www.samsung.com/au/offer/tv-art-store-coupon-promotion/.

[16] Stream complimentary curated art or additional artworks available via subscription. Internet connection required. Offering 30 refreshed artworks monthly through Art Store Streams. Collections on the Art Store are subject to change.

Samsung’s B2B Laundry Solutions: The Samsung B2B Washer (WF9100H), the Samsung B2B Dryer (DV9100H)

In regions like Southeast Asia which has a growing industrial sector that increasingly requires B2B laundry solutions, washing and drying machines that can handle large volumes quickly and reliably, and efficiently uses every square meter of floor space. Business owners are on the lookout for efficient appliances and systems to manage operations, and seek solutions with capabilities that can deliver the reliability and performance they expect.

Optimising space resource use and providing convenient maintenance support, Samsung’s new 30-inch washer and dryer are designed to meet diverse requirements across a range of business environments, including:

• Laundromats and self-service operators: Rising incomes, urbanisation and more one-person and two-income households are contributing to demand for time-saving laundry services like laundromats in some markets.
• Hospitality: Large capacity machines can support hotels, and resorts and their laundry partners to process large volumes of sheets, towels and linens quickly, handling heavy daily demand in fewer cycles.
• Other businesses with laundry requirements: Other operators such as beauty salons and spas may also benefit too, enjoying fast turnaround on linens and towels throughout the day without the need to engage outsourced laundry services.

Samsung’s B2B Laundry solutions will be available across Southeast Asia and Oceania including Australia from late November , bringing Samsung’s expertise to laundry operators and other businesses in the region looking to upgrade their equipment and improve their operations.

Powerful and Fast Performance

Built for businesses that handle large volumes of laundry every day, Samsung’s washer and dryer offer large capacity, so more laundry can be processed in fewer loads.

• Launder Larger Loads: The Samsung B2B Washer has a spacious drum with a large 18kg capacity, so a huge amount of laundry – even heavy items like blankets, curtains, and quilts – can fit into a single load. When using a Normal cycle, a 3.6kg test load can be completed in 36 minutes[1] while there are six cycles in total to pick from: Normal, Heavy Duty, Synthetics, Delicates, Clean Wash and Rinse+Spin.
• Cleaning with Bubble Wash: BubbleWash dissolves and activates detergent to create rich bubbles that are rapidly absorbed deep into fabric, enabling powerful washing. A super-strong water shot then thoroughly rinses away stubborn stains and detergent residue.
• Drying Options for Time Savings: The Samsung B2B Dryer has a large 14kg capacity, and with a vent system, blankets, king-sized quilts and delicate fabrics can be dried. It offers Normal, Heavy Duty, Synthetics and Delicates cycles, as well as 10- and 20-minute drying options.

Robust Design For Business Use

The washer and dryer are designed for stable performance when processing heavy loads.

• Reliable Performance with Beltless Design: The Washer’s Direct Drive motor with Inverter technology is attached directly to the drum, making it efficient and stable. The beltless design helps enhance long-term durability and reliability.
• VRT+ Helps Reduce Vibration: VRT+ (Vibration Reduction Technology Plus) in the B2B Washer detects vibration using a Micro-Electro-Mechanical System (MEMS) sensor and reduces it with a ball balance system during washes[2], even at high spin speeds.
• Stainless Steel Drum: The Dryer’s drum is made of durable, heat-resistant stainless steel. Unlike coated and plastic drums, it is more resistant to chipping and scratching, for example by metal zippers, which helps the surface stay smooth and gentle on clothes. It is also designed to resist rust and discolouration.

Space-saving and Secure Stackable Design

The washer and dryer are designed to fit a wide range of spaces, from narrow shops to full-scale laundromats, giving businesses the flexibility in how they lay out their laundry area.

• Stackable Design for Efficient Use of Floor Space: The B2B Dryer has a display kit at the bottom, so it can be stacked vertically on top of the Washer[3] when installed with the required kits. This frees up floor space and makes it possible to install multiple machines in a wide range of environments, including narrow spaces.
• Reversible Door for Flexible Layouts: The B2B Dryer’s Reversible Door can open from the left or right[4], allowing businesses to work around walls, doors and other fixture restrictions. When the washer and dryer are installed side by side, the doors can be installed to open in opposite directions for easy loading and unloading.
• Different Power Options for Varied Operational Needs: The Dryer is available in= electric models[5] in Australia, providing enterprises with the option to pick a machine that best meets their requirements.  

Convenient Management That Helps Boosts Revenue and Keeps Machines Clean

Built-in management features help business owners manage operations and keep machines in good condition.

• Convenient Operations for Business Owners: The Manager Mode enables easy customisation of laundry settings like adjusting washing duration, water levels, and spinning time.
• Easy Maintenance of Washer and Dryer:
  • The Drum Clean cycle helps keep the inside of the B2B Washer clean without detergent. It combines soaking, pulsating and spinning to eliminate up to 99.9% of certain bacteria[6] from the drum, while a water jet and fast spinning reduces grime around the door[7].
  • The B2B Dryer’s vent sensor also monitors the air duct and notifies users when it needs cleaning, helping maintain consistent drying performance.

International Case Studies

Samsung is strengthening its capabilities in the B2B sector and aims to meet diverse B2B demands by launching upgraded-capacity washing machine and dryer models, leveraging the expertise developed over decades in the design of small and medium-sized drum washers and dryers. Below are examples of B2B supply cases.

TiTi Laundry (Vietnam)

Samsung Electronics Vietnam in collaboration with WW Vietnam and TiTi Laundry officially opened TiTi Laundry store at 75 Street 79, Tan Hung Ward, Ho Chi Minh City, bringing industrial laundry solutions closer to customers and investors in Vietnam. The store is built as a 24/7 self-service laundry service, using a full set of Samsung washing machines and dryers.

Washwell – Outsourced Laundry Solutions (Philippines)

Samsung Philippines has equipped Washwell with laundry solutions to serve its hospitality clientele. Utilising B2B laundry equipment from Samsung, Washwell manages employee uniforms and guests’ laundry for hotel clients in Manila.

Residential development (Philippines)

Samsung Philippines is working closely with a leading real estate developer to outfit a self-service laundry room for its residents in a four-tower, 2,000-unit condominium. The installation is expected to be completed by early 2027 with future plans for further expansion.

Workers’ dormitory (Singapore)

In Singapore, Samsung has supported the installation of B2B washers in a dormitory, providing workers with convenient access to laundry solutions for clean clothing.

For more information about Samsung B2B laundry solutions, visit samsung.com/au/business/

[1] Based on internal testing when washing a DOE (50% cotton / 50% polyester) 8lb load and a king-sized comforter using a Normal cycle on model WF18FG910CGV. Results may vary depending on actual usage environment and load contents.

[2] Based on internal testing. Compared to a Samsung conventional model without VRT+. Actual performance may vary depending on usage environment and conditions.

[3] The top installation kit (SKK-BC) and display kit (SKK-CC1) are required and sold separately.

[4] Samsung recommends that users engage a certified technician to change the door opening direction. Please refer to the User Manual for door‑reversal instructions.

[5] Availability may vary by market.

[6] Based on internal testing, validated by Intertek on a WF**R**00** model using the Self clean+ cycle with an empty load. Removes up to 99.9% of the Pseudomonas Aeruginosa ATCC27853 biofilm on the inside of the tested washer. Report No.: RT18E-S0020, dated 17 December 2018.

[7] Based on internal testing, validated by Intertek on a WF**R**00** model using the Self clean+ cycle with an empty load. Removes up to 95% of the dirt from the rubber gasket on the tested washer. Report No.: 180900051SEL-001, dated 12 December 2018.

Samsung Electronics Australia has released new research around how Australians are using their smartphones. According to this data, less than a quarter (22%) of Australians aged 18-24 use their smartphone primarily for calls and texts, compared to almost 80% of Australians aged 55 and over, highlighting a significant generational shift in how Australians use mobile technology.

The findings reflect a broad shift in behaviour over the past seven years since Samsung released its first foldable phone, with the proportion of Australians using their smartphone primarily for calls and texts declining from 67% in 2019 to 53% in 2026. As smartphones become increasingly central to work, entertainment, creativity and everyday life, Australians are demanding more than ever from their devices.

The research also found that social media recorded the largest increase in share as a primary smartphone use, rising from 17% in 2019 to 24% in 2026, while smartphone use for work and productivity increased by almost 50% over the same period.

“In just seven years, Australians have shifted from using smartphones primarily to call and text to relying on them as all-in-one tools for work, payments, navigation, social connection and AI-powered assistance. The smartphone has evolved from a communication device into a digital life hub”, says Gary Mortimer, Queensland University of Technology, Professor of Marketing and Consumer Behaviour.

Key Findings:

• Only 22% of Australians aged 18-24 use their smartphone primarily for calls and texts. Calls and texts as a smartphone’s primary use have fallen from 67% in 2019 to 53% in 2026
• Social media is the fastest-growing primary smartphone use, increasing from 17% to 24%
• Smartphone use for work and productivity has grown by almost 50%
• 60% of Australians say smartphone productivity is more important today than it was in 2019
• 63% say photography is a more important smartphone capability today than it was in 2019
• 44% say replacing their wallet, keys and ID is the most important smartphone innovation they didn’t know they needed seven years ago

The findings also help explain the growing appeal of foldable smartphones. As Australians have increasingly relied on their smartphones for far more than calls and texts, Samsung has continued to evolve its foldable category to meet changing consumer needs.

Seven years after introducing Australia’s first foldable smartphone, Samsung’s eighth generation foldable portfolio includes three different foldable form factors, a foldable for every kind of user. With the Galaxy Z Fold8 Ultra, Galaxy Z Fold8 and Galaxy Z Flip8, Samsung provides Australians with three distinct options designed to support different lifestyles and behaviours, from productivity and multitasking to content creation and entertainment.

For more information about the Galaxy Z8 series, please visit: Samsung Australia Newsroom or Samsung.com.au

Research conducted in September 2026 by PureProfile behalf of Samsung Electronics Australia on a sample of 1092 Australians in the last 12 months.

Since introducing the first Galaxy Fold in 2019, Samsung has continued to refine the foldable experience through eight generations of innovation, shaped by how people use their devices every day. This continued evolution has resonated with consumers worldwide, including those in across Southeast Asia and Oceania.

Beyond advances in design and durability, the latest Galaxy Z Fold8 Series has expanded the possibilities of the foldable form factor – enabling users to multitask, create and edit content, and capture and enjoy their favourite moments, with each foldable designed around different needs.

Here is a closer look at what sets the Galaxy Z Fold8 Series apart:

Engineered With Excellence

Making a foldable thinner and lighter requires redesigning how its interconnected components work together – from the display and hinge to the battery, thermal system and internal architecture.

Through advances in materials and structural engineering, the latest Galaxy Z Fold8 Series achieves a thinner, lighter design than previous Galaxy Z Fold models while supporting durability and key performance features.

• At 201g[1], Galaxy Z Fold8 is Samsung’s lightest Galaxy Z Fold yet[2].
• New Flex Titanium technology combines a titanium-alloy film with an enhanced titanium plate to enable a slimmer display structure, while aiming to maintain the strength and flexibility needed for repeated folding. It also helps absorb pressure and impact while helping to reduce crease visibility.
• The Galaxy Z Fold8 Series underwent internal reliability validation tests simulating certain conditions, including drops, repeated folding and pressure, helping identify potential issues before the product reaches consumers.

Large Screens for Every Lifestyle

A larger screen creates more possibilities when it adapts naturally to how people use their phones – from everyday browsing and immersive viewing to multitasking and content creation.

Galaxy Z Fold8: Designed for Immersive Discovery

• When folded: The 10:16 cover screen[3] feels familiar for everyday tasks such as messaging, browsing and social updates.
• When unfolded: The 4:3 main screen[4] gives users more room to enjoy films and games, while rotating the device creates a more natural format for reading articles, e-books and other long-form content.
• Immersive: Powered by the Snapdragon® 8 Elite Gen 5 Mobile Platform for Galaxy[5] and a 4,800mAh battery[6], Galaxy Z Fold8 delivers responsive performance and lasting power. The main screen also features up to 3,000 nits of brightness, Vision Booster and a low-reflection display finish, helping content stay clear and vivid in bright conditions.

Galaxy Z Fold8 Ultra: Built for Maximum Productivity

• More room to work: The expansive 8-inch main display[7] makes multitasking and creating content easier, in Galaxy’s slimmest Z Fold design yet at just 4.1mm unfolded and 215g[8].
• A smarter Galaxy AI[9] experience: Now Nudge[10] surfaces relevant next steps during conversations, from checking schedules to finding places and saving locations. Gemini Notebook enables users to bring notes, images, recordings and documents into one workspace. With drag-and-drop support and resizable windows in Split view, users can move content between apps and keep key information visible side by side, making it easier to work across tasks.

Switch to Galaxy with Ease

With the Galaxy Z Fold8 Series, Samsung offers distinct foldable experiences to suit different priorities – from the Galaxy Z Fold8’s immersive content discovery to Galaxy Z Fold8 Ultra’s expansive workspace for productivity and content creation.

Making the move to Galaxy is also easier with the updated Smart Switch[11]. Users switching from iOS or another Android device can transfer data wirelessly by scanning a QR code, without downloading an additional app, where device and software requirements are met. With One UI 9, the data supported for transfer from iOS expands to include passwords, passkeys, call history, accessibility settings and eSIM information, making it easier for users to bring more of what matters to their new Galaxy device.

Frequently Asked Questions

[1] Weight may vary by country or region.

[2] Compared to previous Galaxy Z Fold models, including Z Fold and Z Fold Ultra models. The Galaxy Z Fold8 measures 201g in weight.

[3] Measured diagonally, Galaxy Z Fold8’s cover screen size is 5.5” in the full rectangle and 5.4” accounting for the rounded corners. The Main Screen size is 7.6” in the full rectangle and 7.6” accounting for the rounded corners; actual viewable area is smaller due to the rounded corners and camera hole. Aspect ratios shown are approximate, based on representative model values.

[4] Aspect ratios shown are approximate, based on representative model values.

[5] Snapdragon branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries. Snapdragon is a trademark or registered trademark of Qualcomm Incorporated.

[6] Typical value tested under third-party laboratory conditions. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated capacity is 4660 mAh for Galaxy Z Fold8.

[7] Measured diagonally, Galaxy Z Fold8 Ultra’s cover screen size is 6.5” in the full rectangle and 6.5” accounting for the rounded corners. The main screen size is 8.0” in the full rectangle and 8.0” accounting for the rounded corners; actual viewable area is smaller due to the rounded corners and camera hole.

[8] Weight may vary by country or region.

[9] Galaxy AI basic features provided by Samsung are free. Future releases may include enhanced features or new services that are offered on a paid basis. Different terms may apply for AI features provided by third parties. Galaxy AI basic features are those listed under “Advanced Intelligence” in the current Samsung T&C’s. For details visit www.samsung.com/au/.

[10] Now Nudge feature requires a Samsung Account login. Available functions and features may vary by country, region and language. Text message prompts available with Samsung Messages and certain third-party messaging apps including Google Messages, Google Chat. Split view supported apps may vary. Share photos in Now Nudge works by analyzing available image content. Accuracy of results is not guaranteed.

[11] Transferable data may vary depending on the device OS (Android or iOS), OS version, and connection method. Data transfer from an iOS device to a Galaxy device using the upgraded method is available on devices running Android 17 or later and iOS 26.6 or later, in regions outside mainland China.

[12] Typical value tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated capacity is 4854 mAh for Galaxy Z Fold8 Ultra.

[13] Fast charger and 45W power adapter sold separately. Use only Samsung-approved chargers and cables.

 

For years, the conversation about smart appliances centered on the home. That intelligence, connectivity and reliability is now expected across the built environment. Across Southeast Asia and Oceania, it’s moving into residential developments, hotels, offices and retail spaces.

With our broad portfolio of integrated B2B solutions, Samsung is supporting the growth of businesses and building owners in the region by addressing their evolving operational needs across heating, ventilation and air conditioning (HVAC), home appliances, as well as smart management technologies. Equipped with a deep understanding of what our enterprise partners need and prioritise, we strive to deliver innovative technologies that can help reduce energy consumption and manage operating costs.

The expansion of our enterprise sales for instance, already reflects the trust that we have earned from our customers.

Why HVAC Has Become a Growth Engine

Southeast Asia and Oceania’s building and construction sector is growing at a steady pace, whether it is building new smart cities and towns or rejuvenating old ones. According to GlobalData, Southeast Asia’s construction industry is forecast to grow faster[1] than the global rate in 2026. What’s particularly exciting is the region’s appetite for what’s next, from high-tech manufacturing plants to AI data centres that will define future economies.

Many of them need cooling that is smarter, more efficient and more reliable than what came before.

Samsung Electronics’ acquisition of FläktGroup brings us closer to that future by deepening our expertise in HVAC systems and enabling us to serve demanding environments, such as AI data centres where cooling and ventilation are critical to keep crucial systems and operations going.

Samsung is establishing a new FläktGroup HVAC production line at the Gwangju plant in Korea to support production of advanced cooling solutions for AI data centres

Here in this region, demand is rising across a diverse range of building types. In Vietnam, we’re supplying around 3,000 WindFree air-conditioning units to high-rise apartments as part of CapitaLand’s Sycamore development in Ho Chi Minh City, while more than 3,000 air-conditioning units will be installed in Starlake, a mixed-use complex in Hanoi.

In Thailand, we have rolled out HVAC systems across Thaiwatsadu’s retail stores which are also supported by SmartThings Pro to manage energy efficiency and simplify operational management. Additionally, 600 rooms in the 29 buildings of Sheraton Naiharn Hotel & Resort in Phuket will be outfitted with WindFree air-conditioning units. In Sydney, Australia, our cooling systems have been incorporated in residential projects such as Arncliffe Central and AURA by Aqualand.

Whether it’s a beach resort, or a cutting-edge data centre, our portfolio offers cooling solutions for a range of needs.

Extending the Opportunity Beyond Cooling

HVAC is not the only category that businesses are paying attention to. Urbanisation, changing lifestyles and growing demand for convenience are also driving adoption of suitable laundry solutions in B2B business sectors.

Building on decades of expertise in consumer appliances, we have expanded our laundry lineup for broader capacity choices to meet various B2B needs in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam, with plans to explore bringing our B2B laundry solutions to more markets in Southeast Asia and Oceania.

TiTi Laundry amongst the first stores Samsung collaborated with to expand the automated laundry model in Vietnam.

TiTi Laundry in Ho Chi Minh City is one recent example. As one of the first partners that we collaborated with to expand the B2B laundry model in Vietnam, it is open around the clock, with machines that can be monitored and managed remotely. This business model allows connected appliances, such as Samsung’s B2B Laundry solutions, to create new business opportunities for operators, while making everyday life a little easier for the people they serve.

Building Smarter Business Environments

Together, these developments point to a broader change in how businesses are thinking about their physical spaces. Beyond standalone products, our customers increasingly want connected solutions that simplify management across an entire property, instead of having to look after individual systems.

This is taking shape at Granz Forest Park in Cebu, the Philippines, where we have partnered with real estate developer, DH Plus, to provide integrated operational solutions that combine AI-powered appliances, SmartThings Pro, and connected technologies within a single ecosystem, spanning residences, hotel and commercial facilities.

By offering technological expertise, an extensive suite of AI-powered appliances, and smart management platforms, Samsung is enabling businesses and building owners to construct and maintain spaces that are tailored to what users need, and opens new ways to optimise and expand their operations. Through integrated solutions that empower enterprises to optimise operations, help manage costs, and scale up, we are shaping the future of buildings and properties in Southeast Asia and Oceania, supporting the region’s further growth and development.

[1] SEA & Global: Construction Market Size, Trends & Forecast 2026-2030 | GlobalData
Australia: Australia Construction Market Size, Trend Analysis by Sector, Competitive Landscape and Forecast to 2030 (Q3 2026)

Across Southeast Asia and Oceania, many office towers, hotels, malls and mixed-use developments were constructed before today’s energy-efficiency expectations. With fluctuating climates across the region, Heating, Ventilation, and Air Conditioning (HVAC) is among the fastest-growing uses of energy in buildings in Southeast Asia[2] — and as electricity prices climb, these ageing properties grow can more expensive to run over time.

That makes HVAC systems a key area to consider in retrofit. It can also be feasible to upgrade without major structural work, depending on the building. Tearing a building down to start over, by contrast, can be costly, carbon-intensive and slow. As such, a growing number of owners are now asking a different question: what if the smarter move is to upgrade what is already standing?

There are hardware and management tools that can address this growing need. For instance, integrating Samsung’s AI-powered energy management solutions with its intelligent HVAC and connected building technology can help improve efficiency.

Samsung’s DVM S2, Samsung’s Variable Refrigerant Flow system connects a single outdoor unit to as many as 64 indoor units, which may reduce the new piping and structural work a retrofit demands, while SmartThings[3] Pro’s AI Energy Mode[4] can automatically adjust compatible connected devices based on real-time conditions, electricity rates and comfort levels. Together they can help make an older property more responsive and efficient.

AI-enabled HVAC management: a route to potential energy savings

Because cooling often carries the heaviest energy load in commercial buildings, it is a logical place to look for potential efficiency gains.

Preserving heritage, upgrading comfort: how the Bali Beach Hotel Sanur retrofitted Samsung’s DVM solution across lobbies, spa rooms and fitness centres

Keen to balance historical preservation with guest comfort, the Bali Beach Hotel Sanur turned to Samsung’s DVM solution for space-tailored cooling — where temperatures are tuned to different environments like lobbies, spa rooms and fitness centres — paired with energy-saving technology and integrated B2B controls. With customisable systems and end-to-end support from consultation through to maintenance, the hotel was modernised.

Where the DVM S2 goes further is efficiency. The system can adapt its operation to a building’s recent usage patterns to help maintain the target conditions each space requires, which in internal testing reduced compressor energy usage by up to 15%.[5] Beyond hotels, a Bangkok office tower or a Sydney shopping centre may also see efficiency gains, depending on installation and operating conditions.

The rise of buildings that adapt how they are used

Historically, a retrofit was typically a single intervention whose performance could decline gradually as conditions changed. Intelligent systems can change that: the system can continue to adapt after installation is complete. The DVM S2 continuously detects indoor conditions and responds in real time, while SmartThings Pro’s AI Energy Mode5 can take into account conditions such as occupancy, weather and electricity tariffs when adjusting how hard each unit works.

The intended outcome is a building that adapts to how it is actually used — easing demand on unoccupied floors, and shifting load away from peak-tariff periods. These features are designed to help maintain over time.

How connected ecosystems reduce operating and maintenance costs

Savings may also be found in service calls that become unnecessary.

Since the DVM S2 and SmartThings Pro operate on a single connected platform, a facilities team can oversee an entire estate from one dashboard: viewing real-time energy analytics, performance trends and early warnings that surface before a fault escalates into a failure.

Predictive maintenance and remote diagnostics may help identify a struggling compressor or a refrigerant leak, supporting earlier intervention.

For owners running portfolios spread across cities, multi-site monitoring consolidates a dispersed estate into a single coherent view — this may help reduce emergency repairs and downtime, and support a maintenance program guided by real-time condition data rather than fixed intervals.

This connected ecosystem approach is being incorporated into new developments like Grantz Forest Park, a mixed-use project led by Samsung’s B2B Integrated Offering Center. The development is planned for Cebu, the Philippines, where residential facility managers will be able to remotely check in on the status of facilities through SmartThings Pro, while the Samsung Building Integrated Solution ‘b.IoT’ will enable control and management of HVAC, lighting, and power facilities to enhance building energy efficiency.

The path forward runs through buildings we already have

It’s tempting to treat new construction as the only real form of progress. But in Southeast Asia and Oceania, where HVAC systems consume significant volumes of energy and thousands of buildings already stand, the bigger opportunity isn’t in what gets built next — it’s in upgrading what’s already there.

For building owners across Southeast Asia and Oceania, the question shifts from whether to modernise, to how they can retrofit existing structures. With AI-powered HVAC solutions from Samsung, the region’s offices, hotel buildings, mixed-used developments and more, can take advantage of to the benefits offered by efficient and intelligent HVAC systems.

Frequently Asked Questions

[1] Over 10 different types of indoor units, ranging from 5,000 to 96,000 Btu/h.

[2] https://www.iea.org/reports/the-future-of-cooling-in-southeast-asia

[3] Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. For a list of compatible connected devices, visit https://www.samsung.com/au/smartthings/.

[4] AI Energy Mode can be activated through Smart Things app while using a Auto mode. A Wi-Fi connection, Smart Things App and Samsung account are required. Smart Things App Stores user data, preferences and usage patterns in Samsung AI Cloud to suggest most useful options.

[5] Based on internal testing with an AM080AXVGGH/EU outdoor unit connected to AM083NN4DBH1 and AM145NN4DBH1 indoor units with 25m of piping, using the cooling operation in Auto mode for 4 hours, with an external temperature of 30°C of and a set temperature of 22°C. Results may vary depending on the actual installation and usage conditions, such as the piping length, elevation and external temperature. 

With more products, features and information available than you could ever possibly consume, they’re researching their options carefully while trying not to get overwhelmed by so much choice.

Samsung Newsroom sat down with Finder spokesperson and personal finance expert Sarah Megginson to explore how Australians are approaching major purchases. We also spoke about the trends and innovations shaping appliances and technology, along with the role independent recognition can play in helping everyday consumers seek out the best quality, reliability and value.

This year, Samsung received 60 Finder Customer Satisfaction Awards across 15 categories, including 12 wins and 48 highly commended recognitions.

Q: Australian consumers are navigating a rapidly shifting economic environment. What key trends is Finder observing when it comes to household purchasing behaviour and brand choice?

A: Consumers are becoming really considerate and intentional about where they spend their money, and this goes for everything from groceries and takeaways to bigger ticket items.

The difference when you’re making a significant purchase, such as a new fridge, washing machine, TV or mobile phone, is that you want to feel really confident you’ve made the right choice. Picking the wrong type of chips at the supermarket doesn’t have the same consequences as choosing an appliance that doesn’t quite meet your needs or expectations.

So, we’re seeing consumers put a lot of emphasis on value, quality, reliability and other people’s recommendations. People are doing a lot of research before they buy, using comparison tools, reviews and consumer feedback to narrow down their options.

Q: What trends are you seeing in the appliance and tech space?

A: Technology is obviously evolving incredibly quickly, with household appliances becoming more sophisticated and connected. Many households now have multiple appliances connected to wifi.

Image simulated for illustrative purposes. Cables now shown.

At the same time, consumers are questioning the role tech plays in their life any more and are asking, “Is this actually worth paying for?” People want technology that adds something to their everyday lives, whether that’s making a task easier, improving entertainment or delivering better performance.

For major purchases, longevity and reliability are also important. If you’re spending a significant amount of money, you want confidence that other consumers have had a positive experience.

Q: What should Australians be aware of when shopping for household appliances and tech?

A: Start with what you actually need and work backwards from there. You want a really definitive set of ‘deal breakers’ so that you don’t get too off track when you’re comparing options.

It can be easy to get caught up in the latest features, but the most expensive or feature-packed product won’t necessarily be the right choice for every household. Make sure you think about the features you’ll genuinely use, compare specifications and of course factor in the prices.

This is where it can be really helpful to consider feedback from people who already own the product, online reviews and awards.

Q: With consumers researching heavily and looking for maximum value, what role do independent awards like the Finder Awards play in the modern buyer journey?

A: There is an enormous amount of choice available, and awards can provide a useful shortcut during the research process.

The Finder Customer Satisfaction Awards draw on feedback from Australians about brands they have actually used, assessing factors including trust, reliability, value and whether they would recommend a brand.

For shoppers, seeing a Finder Awards badge can be a useful signal that a brand has performed strongly in its category. It gives consumers another piece of information to consider alongside price, features and their own needs.

Q: Samsung has secured broad recognition this year across Mobile Phones, TVs, Fridges and Washing Machines. What does this reveal about Australian consumer sentiment?

A: Well, the breadth of the recognition is significant, because these are very different product categories, each with different considerations for consumers.

Samsung received 60 Finder Customer Satisfaction Awards at this year’s awards in total, including 12 wins and 48 highly commended recognitions. The wins include most loved, most trusted, top quality, most recommended, top value, most reliable and top performance.

This level of recognition shows that Samsung has performed strongly across several measures that consumers consider when they’re reviewing and assessing products. Ultimately, the Finder Awards reflect consumer experiences and opinions captured through research, giving shoppers insight into how other consumers feel about different products and brands.

Q: In mobile and TV technology, Samsung picked up recognition for Top Quality, Most Loved and Most Recommended. How do awards like these reflect consumer sentiment in fast-moving categories?

A: Technology is one of the fastest-moving areas of the consumer market, with new products and features constantly being introduced and lots of jargon used which can get confusing. The rate of change and terminology can be hard to keep up with! Recognition such as top quality, most loved and most recommended gives consumers another way to assess products beyond a list of specifications. Hearing from people who have already used those products can provide valuable context around the ownership experience.

Image simulated for illustrative purposes. Cables now shown.

Q: What signal should seeing a Finder Award badge on a Samsung product communicate to an Australian shopper?

A: Think of it as a prompt to take a closer look. A Finder Award indicates that a product or brand has performed strongly in its category against the relevant award criteria. It can give consumers extra confidence when they’re comparing their options. Once consumers have found a product or service they’re interested in, they can also look for opportunities to get additional value.

Q: What do you think the appliance and tech space will look like in 20 years?

A: It’s difficult to predict exactly what we’ll be buying in two years, let alone 20 years. But we can be certain that technology will become increasingly integrated into our everyday lives.

We’ll see appliances and devices become more intelligent, personalised and connected. The bigger challenge for consumers will be deciding which innovations genuinely improve their lives, versus which ones can just add more noise.

That’s why independent information will continue to matter. Consumers will always want to know: Does it work? Is it good quality? Do people love it? Would they recommend it? And, ultimately, is it worth my money?

The mobile phone today is more than just a communications device. They are companions that help you focus on what matters most – from capturing fleeting moments, quickly retrieving information, keeping track of schedules, and so much more.

Equipped with One UI 9, the new brings the latest premium Galaxy experiences to more users. Offering enhanced camera and editing capabilities, and more context-aware Galaxy AI[1] features, the Galaxy S26 FE carries the iconic Galaxy S experience forward in a thin and light design. Here’s how to get more out of it.

From capture to edit: How to create content that stands out

The Galaxy S26 FE combines an enhanced camera system with intelligent editing tools to help you capture and refine the moments that matter.

Whether you are attending a concert, travelling to somewhere new, or simply spending quality time with your loved ones and pets, staying present and living in the moment matters. Yet, these are often the exact moments worth capturing to revisit and relive long after the moment has passed.

How to capture every detail

With a triple rear camera and advanced image processing, the Galaxy S26 FE delivers capable camera experiences. The 50MP wide camera captures scenes in vivid detail, while 3x optical zoom gives you clear results, even when shooting from a distance. For group shots, the enhanced 12MP front camera^[2] captures more in every frame, making it easier to fit friends and family into the picture.

How to get smooth, clear content wherever you are

If you’re shooting on the go, or trying to capture fast-moving dynamic scenes, Super Steady^[3] with Horizontal Lock will help ensure that footage stays smooth and level so you can reduce the need for reruns.

Meanwhile, enhanced Nightography[4] – a signature feature of the Galaxy S series, can help you to capture brighter shots when the moment continues after dark, helping preserve detail even in challenging low-light conditions.

How to prep your shots for social media

Once the moment has been captured, My FanCam^[5] can help focus on the person that matters most by automatically tracking a selected subject in an existing video. By intelligently reframing the footage, My FanCam reduces the need for manual editing.

For photos, Photo Assist^[6] enables you to refine images using natural language prompts – whether it’s to adjust lighting, add new elements, or restore missing parts. Edited images carry a visible AI watermark when saved. Additionally, with Gemini Omni[7], you can effortlessly create and edit video clips based on content stored in the Gallery (requires an eligible Google AI Pro subscription) – making it easier than ever to share on social media.

How to supercharge your productivity?

Document Scan makes it easier to digitise and organise physical documents

Your day often involves juggling multiple tasks, from keeping track of schedules and finding information, to simply getting everyday things done. Navigating between different apps and sources of information can be an unnecessary hassle. With Galaxy AI1, the Galaxy S26 FE helps bring relevant information and actions together, reducing effort for easier and more seamless days ahead.

How to always know what’s coming next

Now Brief^[8] provides personalised information with customisable briefing cards like weather and wellness insights. You can also create your own briefing cards with a simple prompt to receive even more relevant updates tailored to your needs throughout the day.

Meanwhile, Now Nudge^[9] works across select third-party apps and notifications to proactively surface timely suggestions and next steps. Effectively reducing manual effort and friction, Now Nudge smoothly keeps things moving.

How to get more done and find what you need faster

See something on screen you’d like more information on? Circle to Search with Google^[10] lets you search for multiple items shown in a single image, making it easier to identify products, places, objects and more.

How to Keep Your Galaxy S26 FE Going for the Long Term?

Galaxy S26 FE combines a 4,900mAh battery and convenient charging options with long-term software support to help you stay powered today and supported over time.

Underpinning the Galaxy S26 FE’s camera capabilities and AI experiences is a dependable foundation designed to support you throughout the day and over the years. Whether the device is used for productivity, content creation, or entertainment, it’s built to last.

How to stay powered throughout the day

Galaxy S26 FE comes with a 4,900mAh[11] battery to reliably support everyday use. And when it is finally time to recharge, you can connect your device with a compatible 45W adapter^[12]. Galaxy S26 FE also supports 15W wireless charging, providing another convenient way to power up.[13]

How to future-proof your Galaxy S26 FE?

With up to seven generations of OS upgrades and seven years of security updates^[14], the Galaxy S26 FE is designed to stay current and secure for the long-term so you can enjoy the device for years to come.

A More Seamless Galaxy Experience From Day One

Upgraded Smart Switch makes it easier to move important data from Android or iOS, while Samsung Care+ provides added support throughout the Galaxy S26 FE ownership journey.

Getting more from Galaxy S26 FE starts from the moment you switch over. The upgraded Smart Switch^[15] makes moving from Android or iOS so much easier. No cables are needed, and iOS users do not need to download a separate app. Simply scan a QR code to start transferring important data including passwords, passkeys, call history, accessibility settings, eSIM details and more.

The Galaxy S26 FE is now available in Australia. For more information, visit samsung.com/au

Frequently Asked Questions

[1] Galaxy AI basic features provided by Samsung are free. Future releases may include enhanced features or new services that are offered on a paid basis. Different terms may apply for AI features provided by third parties. Galaxy AI basic features are those listed under “Advanced Intelligence” in the current Samsung T&C’s. For details visit www.samsung.com/au/galaxy-ai

[2] Compared to Galaxy S25 FE. (FOV 80˚).

[3] Super Steady results may vary depending on editing method and/or shooting conditions.

[4] Results may vary depending on light condition and/or shooting conditions including multiple subjects, being out of focus or moving subjects.

[5] My FanCam feature requires a Samsung Account login. Availability may vary by video. Not supported if there is no person to track. Accuracy of results is not guaranteed.

[6] Photo Assist may require a network connection and Samsung Account login. Service availability may vary by country, language or device model. Photo Assist may result in a resized photo. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.

[7] Gemini Omni requires an eligible Google AI Pro subscription. Galaxy S26 FE includes a 6-month Google AI Pro trial for eligible users. Offer availability, redemption period, supported features and subscription terms may vary by country, region, language, device model and account. Charges may apply after the trial period unless canceled. Google AI Pro and Gemini Omni are trademarks of Google LLC.

[8] Now Brief feature requires Samsung Account login. Available functions and features may vary by country, region, language, device model and apps. Some features may require a network connection. Customised briefing content provided is based only on the personal information to which the user has consented. Accuracy of generated results is not guaranteed.

[9] Now Nudge feature requires a Samsung Account login. Available functions and features may vary by country, region, or language. On-screen nudge currently available with Samsung Messages and certain third-party messaging apps including Google Messages, Google Chat, KakaoTalk, LINE, Signal, Tango, NTT Docomo Message, and KDDI Message. Based on availability at the time of product launch. May change without notice. Share photos in Now Nudge works by analysing available image content. Accuracy of results is not guaranteed.

[10] Circle to Search is a trademark of Google LLC. Available on select devices and internet connection required. Works on compatible apps and surfaces. Results may vary depending on visual matches. Check responses for accuracy.

[11] Typical value tested under third-party laboratory conditions. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated capacity is 4,900 mAh for Galaxy S26 FE.

[12] Galaxy S26 FE supports up to 45W wired charging. 45W power adapter sold separately. Use only Samsung-approved chargers and cables.

[13] Wireless charging compatible with WPC.

[14] Galaxy S26 FE will support seven generations of OS upgrades and seven years of security updates from global launch date. Timing of OS upgrades and security updates may vary by device model, network provider, or market.

[15] Wired transfers from Android devices require the receiving device to have Android 6.0 or later and the sending device to have Android 6.0 or later. Transfers can be completed without a cable through a wireless connection. For wireless connections, the receiving device must have Android 6.0 or later and the sending device must have Android 6.0 or later. Open Smart Switch Mobile in “Settings” on the receiving Galaxy device or download the Smart Switch Mobile app from the Galaxy Store. Data, content and apps available for transfer may vary by transmission method. Wired transfers from iOS require the receiving device to have Android 17 or later and One UI 9 or later, and the sending device to have iOS 26.6 or later. Transfers can be completed without a cable through a wireless connection. For wireless connections, the receiving device must have Android 17 or later and the sending device must have iOS 26.6 or later. Availability of eSIM transfer may vary by carrier. A detailed list of available carriers can be found at https://samsung.com/esim-support.

Galaxy S26 FE delivers intuitive Galaxy AI experiences, enhanced camera features and long-lasting power in a slim design.

Most of the time, social groups consist of different individuals, who each brings a unique personality and contributes in their own special way. There’s the organised friend who always knows what’s happening, the one behind the camera whose main task is to capture every memory, the resourceful friend who often has the answer to everything, and the dependable friend who’s there through every stage of life.

Equipped with Galaxy AI[1], intelligent productivity features and powerful camera capabilities, the Samsung Galaxy S26 FE delivers premium Galaxy experiences focused on what matters most, from staying productive throughout the day to capturing memorable moments and expressing creativity.

The friend who always knows what’s going on

Now Nudge surfaces timely, context-aware suggestions to help users take the next step with ease.

Every friendship group has that one person who somehow always seems one step ahead. Whether it’s keeping track of assignment deadlines, getting ready for work meetings or coordinating weekend plans and reminding everyone of an upcoming birthday, they’re the person you can count on to keep things running smoothly.

The Galaxy S26 FE takes on that role with intelligent tools designed to help users stay organised. Before even stepping out the door, Now Brief [2] surfaces personalised updates at a glance, bringing together information such as upcoming events in your calendar, weather forecasts, and daily highlights in a single view, making sure users are up to speed before starting their day.

Beyond providing helpful updates and information, the Galaxy S26 FE has Now Nudge[3] which surfaces timely suggestions based on what users are doing. Supporting users to complete everyday tasks with less effort, Now Nudge can help add a meeting date being discussed in a conversation directly to the calendar, as well as quickly retrieve previously captured notes and images from the gallery.

The friend who captures every special moment

Features like My FanCam, Nightography, Super Steady Video with Horizontal Lock and Photo Assist support every stage of content creation – from capture all the way to edits

There’s always someone in the group who makes sure no memory goes undocumented. It could be a weekend getaway with friends, cheering from the sidelines at a sporting event, or celebrating a professional milestone. Regardless of the event, they’re the one capturing the memories that everyone will look back on years later.

The Galaxy S26 FE comes equipped with intelligent camera features designed to help users capture, edit and share life’s meaningful moments with the ones who matter.

Be it focusing on a favourite artist at a concert, supporting a friend’s performance on stage or revisiting the action from a sporting event, My FanCam[4] helps keep the spotlight on the person that matters most.  By intelligently reframing recorded footage to focus on the chosen subject, this nifty editing feature requires less manual effort to get the videos you want.

Meanwhile, Super Steady[5] Video with Horizontal Lock makes it easier to record dynamic moments with confidence. From filming dance practice and workout sessions, to outdoor adventures with loved ones, Super Steady will help you capture smoother and more level footage.

Additionally, some of life’s best moments happen when night falls – like after-work gatherings or parties after sunset. Nightography[6] on the Galaxy S26 FE helps users capture bright and clear photos and videos, even in low-light environments.

And of course, memories are meant to be shared. Once the moment has been captured, Photo Assist[7] makes it easy to refine images by helping users adjust compositions, remove distractions and make edits using natural language prompts, turning everyday snapshots into social-worthy content, and all with minimal effort. AI-edited images carry a visible watermark when saved. With Gemini Omni[8], users can also easily create and edit video clips using photos and videos from their Gallery (requires an eligible Google AI Pro subscription), transforming memorable moments into polished videos.

The resourceful friend who always has the answer

Finding information becomes more intuitive with Circle to Search with Google

Many friendship groups have that one person who always has the answer. Whether its helping friends identify an outfit they spotted online, finding out where to buy a particular accessory or tracking down a restaurant featured in a social media post, they’re often the one everyone turns to when they need help.

The Galaxy S26 FE can play that part with AI-powered experiences designed to help users explore and discover information more intuitively.

Circle to Search with Google[9] enables users to search for multiple items in an image at once – for example, they can easily identify and retrieve information about different pieces of clothing or accessories that make up an outfit that catches their attention.

The reliable friend who always has your back

Galaxy S26 FE pairs a 4,900mAh battery with wireless charging and comes with long-term software support for everyday reliability.

The reliable friend is the one who’s there through all the seasons. They show up when it matters, keep things moving, and stay by your side through changing schedules, new opportunities, and whatever else life may bring.

Similarly, the Galaxy S26 FE is built with long-term reliability in mind.

The 4,900mAh battery[10] is designed to keep up with demanding schedules so users can go longer between charges. Freely move between classes, tackle busy days and spend evenings out with friends, knowing the Galaxy S26 FE is built to keep pace with the moments that matter most.

The ever-reliable friend also stays by your side through the years and in similar fashion, users can count on the Galaxy S26 FE. With up to seven generations of OS upgrades and seven years of security updates[11], your Galaxy S26 FE will be supported for years ) to remain secure, up to date and equipped with the latest experiences.

With intelligent Galaxy AI1 experiences, versatile camera capabilities and a dependable foundation built for everyday life, the Samsung Galaxy S26 FE is designed to support users through every moment. Whether you are trying to stay organised, capture memories, find answers or power through busy days, the Galaxy S26 FE is the everyday friend that’s always ready to lend a hand.

Frequently Asked Questions

[1] Galaxy AI basic features provided by Samsung are free. Future releases may include enhanced features or new services that are offered on a paid basis. Different terms may apply for AI features provided by third parties. Galaxy AI basic features are those listed under “Advanced Intelligence” in the current Samsung T&C’s. For details visit www.samsung.com/au/galaxy-ai

[2] Now Brief feature requires Samsung Account login. Available functions and features may vary by country, region, language, device model and apps. Some features may require a network connection. Customised briefing content provided is based only on the personal information to which the user has consented. Accuracy of generated results is not guaranteed.

[3]  Now Nudge feature requires a Samsung Account login. Available functions and features may vary by country, region and language. Text message prompts available with Samsung Messages and certain third-party messaging apps including Google Messages, Google Chat. Based on availability at the time of product launch. May change without notice. Share photos in Now Nudge works by analysing available image content. Accuracy of results is not guaranteed.

[4] My FanCam feature requires a Samsung Account login. Availability may vary by video. Not supported if there is no subject to track. Accuracy of results is not guaranteed.

[5] Super Steady results may vary depending on editing method and/or shooting conditions.

[6] Results may vary depending on light condition and/or shooting conditions including multiple subjects, being out of focus or moving subjects.

[7] Photo Assist may require a network connection and Samsung Account login. Service availability may vary by country, language or device model. Photo Assist may result in a resized photo. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.

[8] Gemini is a trademark of Google LLC. Terms apply. By subscribing, you agree to terms for Google One, YouTube and offers. Offer ends Aug 1, 2027 at 11:59pm AEST. Unless cancelled earlier, Google One will charge AUD$32.99 /mo after the trial ends. Cancel anytime. Return of purchased device may result in cancellation of subscription. See full terms at https://one.google.com/offer/terms-and-conditions/SamsungAIPro. 

[9] Circle to Search is a trademark of Google LLC. Available on select devices and internet connection required. Works on compatible apps and surfaces. Result may vary depending on visual matches. Check responses for accuracy.

[10] Typical value tested under third-party laboratory conditions. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated capacity is 4,900 mAh for Galaxy S26 FE.

[11] Galaxy S26 FE will support seven generations of OS upgrades and seven years of security updates from global launch date. Timing of OS upgrades and security updates may vary by device model, network provider and market.

[12] Aluminium alloy frame does not include volume and side keys, SIM tray or camera lens barrel.

[13] Corning® Gorilla® Glass Victus®+ is applied to the front and back of both devices. Back glass does not include camera glass. Frame does not include volume and side keys or SIM tray.

[14] Galaxy S26FE has an IP68 rating based on lab test conditions and is dust resistant and water resistant for submersion in up to 1.5 metres of freshwater for up to 30 minutes. Not advised for beach or pool use. Ensure the charging port is dry before charging. Refer to user manual for further care and instructions.

[15] Wired transfers from Android devices require the receiving device to have Android 6.0 or later and the sending device to have Android 6.0 or later. Transfers can be completed without a cable through a wireless connection. For wireless connections, the receiving device must have Android 6.0 or later and the sending device must have Android 6.0 or later.  Open Smart Switch Mobile in “Settings” on the receiving Galaxy device or download the Smart Switch Mobile app from the Galaxy Store. Data, content and apps available for transfer may vary by transmission method. Wired transfers from iOS require the receiving device to have Android 17 or later and One UI 9 or later, and the sending device to have iOS 26.6 or later. Transfers can be completed without a cable through a wireless connection. For wireless connections, the receiving device must have Android 17 or later and the sending device must have iOS 26.6 or later. Availability of eSIM transfer may vary by carrier. A detailed list of available carriers can be found at https://samsung.com/esim-support.