Samsung Electronics Australia has begun its highly-anticipated, offer-led Black Friday campaign across Samsung.com, and all major partners spanning retailers and carriers.

The campaign marks the start of ‘shopping’ season, as research reveals over two thirds of Australians shop during the key sales periods[1] – EOFY, Black Friday and Boxing Day – highlighting savvy consumers are upgrading their technology with confidence, to secure the best deal available. Now extending beyond one day, throughout the month of November, Australians can expect an array of attractive offers across the market-leading Galaxy smartphones, tablets and wearables, as well as cutting-edge consumer electronics spanning TVs, soundbars and home appliances including refrigerators and laundry solutions:

• With a Galaxy for everyone, stay connected with Galaxy S26 Ultra, Galaxy S26 FE and Galaxy A Series
• Productivity simplified, powered by the Galaxy Tab S12 Ultra’s performance and display
• Health, fitness and general wellness goals unlocked via Galaxy Watch8 Classic
• Galaxy Buds 4Pro and SmartTag2 are the ultimate travel, commute and leisure accessories
• Entertaining over the festive season is made easier with Samsung French Door Refrigerators
• Keep clothes clean and energy efficient, with SmartThings supported Samsung Washing Machines
• Crowd-favourite and original art TV, the Frame TV balances style and visuals
• Glare free OLED TVs, just in time for a summer sport viewing
• Ground-breaking new technology and colour precision experienced only on a Samsung Micro RGB TV
• Gaming go-to Odyssey Monitor
• And big savings on big screen TVs; and big sound soundbars

With the festive season of gifting and summer of entertaining approaching, this year’s Black Friday campaign coincides with Samsung’s recent recognition by Roy Morgan at its annual Trusted Brands Awards, winning the Consumer Products[2] category for a fifth consecutive year. The recent win reinforces Samsung’s commitment to customer-centricity and importance in providing Australians with trust across both its products’ experiences and support services. As part of this ongoing commitment, Australians can expect a series of Friday Flash sales, live shopping and secret sales available exclusively on Samsung.com, as well as be backed by a 30-day price promise[3]:

• From midday every Monday of November Samsung.com will launch a special Flash Sale (48hrs only)
• From midday every Friday of November Samsung.com will launch a special sitewide stunt promotion (24hrs only)
• Also tune into Samsung on Singles Day 11/11 from midday for another sitewide stunt promotion (48hrs only)

For more information about the Samsung Black Friday campaign, please visit: Samsung Newsroom, and Samsung.com, or visit any major partner for channel specific offers[4].

[1] Nature, research commissioned by Samsung Electronics Australia, August 2025.

[2] https://www.roymorgan.com/findings/10347-roy-morgan-trusted-brand-annual-awards-2026

[3] For more information about the Samsung Price Promise, click here: https://www.samsung.com/au/price-promise/?srsltid=AYCX9vLk7JVRjju4KamuIpm3nSy5XakwbfkmDnlU2CQ3zan1jPoTXZOv

[4] Pricing varies across each channel, with final pricing at partners’ discretion

“The Garden of Les Mathurins at Pontoise” (Le Jardin des Mathurins, Pontoise), 1876 by Camille Pissarroon shown on The Frame. Image simulated for illustrative purposes. Cables are not shown.

As Australia continues to rank among the top five countries in the world for The Frame TV consumption per capita[5], new insights from Samsung reveal Australians have a preference for the classics. Vincent van Gogh, Claude Monet, and Winslow Homer collections are highly popular artists amongst Australian The Frame owners[6]while Leonardo Da Vinci’s Mona Lisa is amongst new works added via an expanded Louvre Collection.

According to Simon Howe, Director – Visual Display, Samsung Australia, Samsung’s Art Store has helped make world-class art a meaningful part of everyday life for Australians, with The Frame TV owners across the nation, spending close to 60 million hours displaying art on their TVs in the first half of 2026 alone[7].

“It is no secret that Australians love art, however our continent’s geographic size and distance from many of the world’s leading cultural institutions can make accessing the classics challenging. Even within Australia, many people live considerable distances from the museums and galleries that bring significant international collections to our shores. Via The Frame and Art Store[8], Samsung has spent almost a decade helping to close that accessibility gap by giving Australians on-demand access to a curated collection of works, from world renowned galleries direct to their homes via their TV,” said Mr Howe.

The Kiss (The Lovers) – 1907-1908 by Klimt, is housed at the Österreichische Galerie Belvedere in Vienna, Austria, and is available to view on your Samsung Art TV via Samsung Art Store.

Almost a decade on from landing in the first Australian living room[9], Samsung’s original Art TV, The Frame, continues to grow in demand. New South Wales and Victoria are Australia’s art capitals, collectively accounting for over half of Australia’s entire The Frame fleet[10]. Demand for The Frame is growing fastest in the Northern Territory, home to Art Store Gurindji Waanyi artist, Sarrita King[11], who is bringing uniquely Australian pieces to homes spanning from the Australian outback across the world.

“Our partnerships with leading galleries and institutions are central to this experience. We work closely with them to ensure artworks are reproduced with a high degree of fidelity, while Samsung’s glare-free certified[12] displays work to minimise reflections, maintain colour, and depict canvas texture even in the brightest of Australian living spaces. The experience comes remarkably close to how you would see the work in a gallery.”

Storm at Sea off the Norwegian Coast (1837) by Andreas Achenbach is available to view on your Samsung Art TV via Samsung Art Store.

With Samsung’s 2026 The Frame available in 43-inches to 98-inchs, viewers may even experience the art on a near-lifelike sized digital canvas in their home. For example, Vincent van Gogh’s The Starry Night (1889) which is in MoMA’s collection in New York measures approximately 46” diagonally, or around three inches larger than the 43-inch The Frame[13]. Storm at Sea off the Norwegian Coast (1815–1910) by Andreas Achenbach which hangs in Städel Museum, Frankfurt measures 179 × 272 cm – with a 98-inch TV covering approximately two-thirds of the canvas’ width and size[14].

These new insights land as Samsung offers up to 1,300 one-year Samsung Art Store Vouchers to Australians who make an eligible purchase of a new The Frame or The Frame Pro between 9.00am AEDT 22 October and 11.59pm AEDT 18 November 2026[15].

Vincent van Gogh’s “The Starry Night” (detail) (1889) shown on The Frame by Samsung. Photo: Samsung. Images for illustrative comparison purposes only. Cables not shown

The Samsung Art Store offers access to more than 5,000 artworks from over 800 of the world’s leading artists[16] and is now accessible beyond The Frame and The Frame Pro, via Samsung Micro RGB, OLED S95H, Neo QLED, QLED, Mini LED, and Movingstyle ranges. Via The Art Store, Australians can explore and display art from renowned institutions, including The Metropolitan Museum of Art, the Museum of Modern Art (MoMA), and Musée d’ Orsay.

For more information on Samsung’s range of TVs and the Samsung Art Store, please visit https://www.samsung.com/au/.

[1] Based on Samsung insights. The two states account for 57% The Frame TV fleet in Australia, as measured between January – June 2026.

[2] Stream complimentary curated art or additional artworks available via subscription. Internet connection required. Offering 30 refreshed artworks monthly through Art Store Streams. Collections on the Art Store are subject to change.

[3] Based on Samsung insights, measured between January – June 2026.

[4] Entrants must purchase an eligible Samsung Frame or Frame Pro TV from a participating retailer or online store between 9:00am AEDT 22 October 2026 and 11:59pm AEDT 18 November 2026, then register at https://www.samsung.com/au/offer/tv-art-store-coupon-promotion/ by 11:59pm AEDT 2 December 2026 to receive a 1-year Samsung Art Store voucher (valued at $59.90). Limited to the first 1,300 registrations. Registrations will close once 1,300 have been received, which may occur before 2 December 2026. Registration does not guarantee a voucher. Proof of purchase is required and all registrations are validated. Successful entrants will receive their code by the end of the validation period on 31 December 2026. T&Cs apply, see https://www.samsung.com/au/offer/tv-art-store-coupon-promotion/.

[5] As at August 2026 based on Samsung Electronics sales data.

[6] As at 31 June 2026.

[7] Based on Samsung insights. Includes all TVs where the Art Store was used for 15 minutes or more from Jan to Jun 2026.

[8] Stream complimentary curated art or additional artworks available via subscription. Internet connection required. Offering 30 refreshed artworks monthly through Art Store Streams. Collections on the Art Store are subject to change.

[9] The Frame launched in Australia in 2017.

[10] Based on data from Samsung Australia as at August 2026.

[11] Based on data from Samsung Australia as at August 2026.

[12] Select Samsung TVs have been independently verified as Glare Free: Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR <34 by UL LLC. (UL Solutions). Certificates available on request.

[13] “Starry Night” canvas measures 73.7 x 92.1 cm or 46.4” diagonally. This is approx. 3.4” difference to 43” The Frame TV.

[14] Storm at Sea off the Norwegian Coast (1837) measures 179 × 272 cm or 128” diagonally. This is closest to a 98” The Frame TV.

[15] Entrants must purchase an eligible Samsung Frame or Frame Pro TV from a participating retailer or online store between 9:00am AEDT 22 October 2026 and 11:59pm AEDT 18 November 2026, then register at https://www.samsung.com/au/offer/tv-art-store-coupon-promotion/ by 11:59pm AEDT 2 December 2026 to receive a 1-year Samsung Art Store voucher (valued at $59.90). Limited to the first 1,300 registrations. Registrations will close once 1,300 have been received, which may occur before 2 December 2026. Registration does not guarantee a voucher. Proof of purchase is required and all registrations are validated. Successful entrants will receive their code by the end of the validation period on 31 December 2026. T&Cs apply, see https://www.samsung.com/au/offer/tv-art-store-coupon-promotion/.

[16] Stream complimentary curated art or additional artworks available via subscription. Internet connection required. Offering 30 refreshed artworks monthly through Art Store Streams. Collections on the Art Store are subject to change.

With more products, features and information available than you could ever possibly consume, they’re researching their options carefully while trying not to get overwhelmed by so much choice.

Samsung Newsroom sat down with Finder spokesperson and personal finance expert Sarah Megginson to explore how Australians are approaching major purchases. We also spoke about the trends and innovations shaping appliances and technology, along with the role independent recognition can play in helping everyday consumers seek out the best quality, reliability and value.

This year, Samsung received 60 Finder Customer Satisfaction Awards across 15 categories, including 12 wins and 48 highly commended recognitions.

Q: Australian consumers are navigating a rapidly shifting economic environment. What key trends is Finder observing when it comes to household purchasing behaviour and brand choice?

A: Consumers are becoming really considerate and intentional about where they spend their money, and this goes for everything from groceries and takeaways to bigger ticket items.

The difference when you’re making a significant purchase, such as a new fridge, washing machine, TV or mobile phone, is that you want to feel really confident you’ve made the right choice. Picking the wrong type of chips at the supermarket doesn’t have the same consequences as choosing an appliance that doesn’t quite meet your needs or expectations.

So, we’re seeing consumers put a lot of emphasis on value, quality, reliability and other people’s recommendations. People are doing a lot of research before they buy, using comparison tools, reviews and consumer feedback to narrow down their options.

Q: What trends are you seeing in the appliance and tech space?

A: Technology is obviously evolving incredibly quickly, with household appliances becoming more sophisticated and connected. Many households now have multiple appliances connected to wifi.

Image simulated for illustrative purposes. Cables now shown.

At the same time, consumers are questioning the role tech plays in their life any more and are asking, “Is this actually worth paying for?” People want technology that adds something to their everyday lives, whether that’s making a task easier, improving entertainment or delivering better performance.

For major purchases, longevity and reliability are also important. If you’re spending a significant amount of money, you want confidence that other consumers have had a positive experience.

Q: What should Australians be aware of when shopping for household appliances and tech?

A: Start with what you actually need and work backwards from there. You want a really definitive set of ‘deal breakers’ so that you don’t get too off track when you’re comparing options.

It can be easy to get caught up in the latest features, but the most expensive or feature-packed product won’t necessarily be the right choice for every household. Make sure you think about the features you’ll genuinely use, compare specifications and of course factor in the prices.

This is where it can be really helpful to consider feedback from people who already own the product, online reviews and awards.

Q: With consumers researching heavily and looking for maximum value, what role do independent awards like the Finder Awards play in the modern buyer journey?

A: There is an enormous amount of choice available, and awards can provide a useful shortcut during the research process.

The Finder Customer Satisfaction Awards draw on feedback from Australians about brands they have actually used, assessing factors including trust, reliability, value and whether they would recommend a brand.

For shoppers, seeing a Finder Awards badge can be a useful signal that a brand has performed strongly in its category. It gives consumers another piece of information to consider alongside price, features and their own needs.

Q: Samsung has secured broad recognition this year across Mobile Phones, TVs, Fridges and Washing Machines. What does this reveal about Australian consumer sentiment?

A: Well, the breadth of the recognition is significant, because these are very different product categories, each with different considerations for consumers.

Samsung received 60 Finder Customer Satisfaction Awards at this year’s awards in total, including 12 wins and 48 highly commended recognitions. The wins include most loved, most trusted, top quality, most recommended, top value, most reliable and top performance.

This level of recognition shows that Samsung has performed strongly across several measures that consumers consider when they’re reviewing and assessing products. Ultimately, the Finder Awards reflect consumer experiences and opinions captured through research, giving shoppers insight into how other consumers feel about different products and brands.

Q: In mobile and TV technology, Samsung picked up recognition for Top Quality, Most Loved and Most Recommended. How do awards like these reflect consumer sentiment in fast-moving categories?

A: Technology is one of the fastest-moving areas of the consumer market, with new products and features constantly being introduced and lots of jargon used which can get confusing. The rate of change and terminology can be hard to keep up with! Recognition such as top quality, most loved and most recommended gives consumers another way to assess products beyond a list of specifications. Hearing from people who have already used those products can provide valuable context around the ownership experience.

Image simulated for illustrative purposes. Cables now shown.

Q: What signal should seeing a Finder Award badge on a Samsung product communicate to an Australian shopper?

A: Think of it as a prompt to take a closer look. A Finder Award indicates that a product or brand has performed strongly in its category against the relevant award criteria. It can give consumers extra confidence when they’re comparing their options. Once consumers have found a product or service they’re interested in, they can also look for opportunities to get additional value.

Q: What do you think the appliance and tech space will look like in 20 years?

A: It’s difficult to predict exactly what we’ll be buying in two years, let alone 20 years. But we can be certain that technology will become increasingly integrated into our everyday lives.

We’ll see appliances and devices become more intelligent, personalised and connected. The bigger challenge for consumers will be deciding which innovations genuinely improve their lives, versus which ones can just add more noise.

That’s why independent information will continue to matter. Consumers will always want to know: Does it work? Is it good quality? Do people love it? Would they recommend it? And, ultimately, is it worth my money?

“Poppies #4” by Elene Shatberashvili on Samsung OLED S95H[1]. Image simulated for illustrative purposes. Cables not shown.

Samsung Electronics Co., Ltd., a global display leader and provider of the Official Art TV of Art Basel, today announced the expansion of its Art Basel collection on Samsung Art Store with 19 new artworks from galleries participating in Art Basel Paris 2026. Available starting today to subscribers on compatible Samsung Art TVs in markets where Samsung Art Store is available[2], the additions offer audiences more ways to discover and enjoy art at home.

Launching ahead of the fair at the Grand Palais, the selection builds on Samsung’s ongoing collaboration with Art Basel. The new works join the existing Art Basel collection on the platform, extending opportunities for discovery beyond the fair itself.

“What interests me about the Art Basel Paris Collection is how differently artists can transform familiar subjects — through painted colour or an entire sculpted world,” said Daria Greene, Global Head of Content & Curation for Samsung Art Store. “Bringing those approaches together on Samsung Art Store gives viewers a chance to discover the range of artistic imagination within their own homes.”

Paintings and Sculpted Scenes, Brought to the Screen

“The Lounge (black and white)” by Hans Op de Beeck on Samsung The Frame Pro. Image simulated for illustrative purposes. Cables not shown.

Highlights include Elene Shatberashvili’s “Poppies #4,” which brings the artist’s expressive use of colour and close observation of everyday subjects to the collection. Additionally, Hans Op de Beeck’s “The Lounge (black and white)” introduces a distinctive monochrome world that depicts a meticulously constructed sculptural interior suspended in time.

Presented on Samsung Art Store, the works bring two different artistic processes to the screen: the colour and brushwork of painting and the form, texture, and light of a sculpted scene. Viewed on The Frame and other Samsung Art TVs[3], they offer contrasting ways to experience familiar subjects within the home — from the vivid presence of flowers to the imagined depth of an interior.

“Discovery is at the heart of Art Basel, and galleries play an essential role in introducing audiences to artists and their work,” said Karim Crippa, Director of Art Basel Paris. “Our collaboration with Samsung Art Store extends the reach of those encounters, giving audiences around the world a way to explore a selection from participating galleries and continue engaging with art beyond the Paris fair.”

For visitors to Art Basel Paris, the expanded collection offers a way to continue exploring select works at home. For audiences elsewhere, it provides an opportunity to discover art from participating galleries without travelling to the fair. On Samsung Art Store2, users can explore the additions alongside the existing Art Basel collection, return to their favourites, and choose works to display in their living spaces.

The Art Basel Paris 2026 additions are available on Samsung Art Store starting today to subscribers on compatible Samsung TVs in markets where the platform is available. To learn more, visit news.samsung.com/au/tag/samsung-art-store

[1] Compatible models may vary by year and region. Compatible 2025 models include Neo QLED 8K, Neo QLED 4K, The Frame, The Frame Pro, and Q7F. Compatible 2026 models include Micro RGB, OLED, Neo QLED, Mini LED, The Frame, The Frame Pro and The Movingstyle. Availability of Samsung Art Store may vary by model. Subscription and internet connection required.

[2] Samsung Art Store requires a paid subscription and an internet connection, and its pricing, supported TV models, and available artworks and collections may vary and are subject to change by country and region.

[3] Samsung Art Store is available on select Samsung TVs: Compatible models may vary by year and region. Compatible 2025 models include Neo QLED 8K, Neo QLED 4K, The Frame, The Frame Pro, and Q7F. Compatible 2026 models include Micro RGB, OLED, Neo QLED, Mini LED, The Frame, The Frame Pro and The Movingstyle. Availability of Samsung Art Store may vary by model. Subscription and internet connection required.

The Good Design Awards Jury commended both Samsung audio visual products for demonstrating a balance between advanced technology and visual restraint, creating experiences that complement contemporary Australian interiors rather than dominate them.

According to Phil Gaut, Director, Consumer Electronics, Samsung Australia, the 2026 Good Design Award accolades recognise Samsung’s ongoing commitment to provide products that Australians can trust to provide incredible performance, premium designs, and long-term value.

“At Samsung, we always strive to push the limits of innovation to bring Australians products that will make a meaningful difference in their lives. We were the first to bring Micro RGB TV technology to Australia,[1] setting a new benchmark of display excellence, colour accuracy and cinema-like[2] home entertainment experiences made for Australian conditions,” said Phil Gaut, Director, Consumer Electronics at Samsung Australia.

“We truly believe great products need to be connected, intelligent, and personalised, designed around how Australians really live. We’re proud to see our 115-inch Micro RGB and Music Studio Series recognised by the most prestigious design awards in Australia.”

Samsung Music Studio 7 and 5 (Gold Winner, Product Design Consumer Electronics)

Pictured: Samsung Music Studio 5 (left) and Music Studio 7 (right). Image simulated for illustrative purposes. Cables not shown.

Launched in 2026, Samsung’s Music Studio range is designed to deliver immersive audio for music, podcasts, and compatible Q-Symphony TVs, while harmonising with Australian living spaces.

To create the range comprising the Music Studio 7 and Music Studio 5 models, Samsung combined its Audio Labs expertise with a timeless “Dot Design” by renowned designer Erwan Bouroullec. The result gives both Music Studio models a minimalist form intended to avoid association with any particular era or style and enabling the speakers to sit as furniture or art in various settings – from a bedroom to a workshop to a contemporary living room mantel.

As a 2026 Good Design Awards Gold Winner, the Samsung Music Studio 7 and 5 Wireless Speakers were recognised by the jury for transforming audio products into refined lifestyle objects that integrate seamlessly into contemporary interiors.

Of the Samsung Music Studio 5 and 7, the Good Design Awards Jury said:

“The Jury recognises the thoughtful balance achieved between immersive audio performance and visual restraint, noting the product’s successful departure from conventional consumer electronics aesthetics. Particular praise was given to the timeless form language and attention to spatial integration, which demonstrates strong aesthetic sensitivity. The Jury congratulates the team on creating a resolved product that delivers high-quality sound while sitting comfortably across diverse interior environments. Simply beautiful design.”

Samsung 115-Inch Micro RGB MR95F 4K Vision AI Smart TV (Winner, Product Design Consumer Electronics)

Pictured: Samsung 115-inch Micro RGB R95F. Image simulated for illustrative purposes. Cables not shown.

As a Good Design Awards Winner in the Product Design Consumer Electronics category, the 115-inch Micro RGB MR95F redefined Australian ultra-premium TV experiences as the first ultra-large TV to bring colour beyond cinema standards to Australian homes[3].

To achieve this new standard, Samsung’s proprietary Micro RGB backlight technology comprises individually controlled red, green, and blue micro RGB LEDs – each less than 100µm in size[4] – producing a hyper-realistic picture via exceptional colour accuracy. Certified by VDE for Micro RGB Precision Colour, the MR95F was the first 115-inch Micro RGB to support 81-bit processing and deliver a colour gamut ratio of the BT 2020 standard (CIE u`,v`) of 100% or more[5].

Of the 115″ Micro RGB MR95F 4K Vision AI Smart TV, the Good Design Awards Jury said:

“The Jury recognises the Samsung 115″ Micro RGB 4K Vision AI Smart TV as a significant advancement in large-scale display engineering, combining proprietary Micro RGB Technology with sophisticated AI processing to deliver hyper-realistic colour precision at an unprecedented scale. The integration of glare-free technology addresses a critical challenge in bright Australian living environments, while the remarkably slim 35.7mm profile and wireless connectivity options demonstrate thoughtful consideration of spatial integration. The Jury was super impressed by how the design and engineering team at Samsung balanced advanced display innovation with architectural restraint, creating an immersive viewing experience that enhances rather than dominates contemporary interiors. The Jury congratulates the team on this refined premium offering.”

Setting the Global Benchmark for Design Excellence

Established in 1958, the Australian Good Design Awards are Australia’s longest-running international design awards and one of the world’s most respected design recognition programs.

The Awards recognise excellence from around the world, with projects evaluated by an independent Jury of more than 100 Australian and international design experts against three core criteria: Good Design, Design Innovation and Design Impact.

Good Design Australia Managing Director, Rachel Wye, said the range of projects recognised in 2026 reflects the role design now plays across the economy and community.

“Design is an important economic and social capability. It influences the products we create, the services we rely on, the policies we develop and the way organisations respond to complex problems,” Ms Wye said. “This year’s Award winners are addressing energy costs, healthcare, environmental degradation, artificial intelligence, disaster preparedness, accessibility and community wellbeing.

“Australia has an extraordinary design community and an opportunity to use that capability to strengthen our economy, improve lives and build industries that can compete internationally,” Ms Wye concluded.

Ongoing recognition for the Global No.1 TV brand for 20 years

Recognition of the 115-inch Micro RGB R95F and Music Studio Series at the 2026 Good Design Awards follows Samsung achieving a sweep of 2026 Finder Customer Satisfaction awards including Most Loved TV Brand for seven consecutive years. As the Global No. 1 TV brand for 20 years[6], Samsung has a TV to suit every Australian lifestyle, offering models featuring certified glare-free[7], Art Store[8], Knox security[9], Gaming Hub[10], and 200+ subscription free channels via Samsung TV Plus[11], all backed by 7 years of One UI Tizen[12] upgrades across various price points.

To find out more about Samsung’s Audio Visual Range, visit www.samsung.com/au

[1] Based on internal research as at 17 November 2025. VDE Testing and Certification Institute evaluated RGB Micro LED size is ≤ 100 µm. Test Report 337580-TL6-1, 331701-TL6-1 valid until 25 February 2027.

[2] VDE Testing and Certification Institute has tested and positively evaluated that Series MR95 has a picture quality for Micro RGB Colour gamut ratio of BT.2020 (CIE u`,v` ≥ 100%). Test Report 337580-TL6-1, 331701-TL6-1 valid until 25 February 2027.

[3] Based on the wider colour gamut of BT.2020 when compared to DCI-P3. VDE Testing and Certification Institute has tested and positively evaluated that Series MR95 has a picture quality for Micro RGB Colour gamut ratio of BT.2020 (CIE u`,v` ≥ 100%). Test Report 337580-TL6-1, 331701-TL6-1 valid until 25 February 2027.

[4] VDE Testing and Certification Institute evaluated RGB Micro LED size is ≤ 100 µm. Test Report 337580-TL6-1, 331701-TL6-1 valid until 25 February 2027.

[5] VDE Testing and Certification Institute has tested and positively evaluated that Series MR95 has a picture quality for Micro RGB Colour gamut ratio of BT.2020 (CIE u`,v` ≥ 100%). Test Report 337580-TL6-1, 331701-TL6-1 valid until 25 February 2027.. Based on the wider colour gamut of BT.2020 when compared to DCI-P3.

[6] Global No.1 TV brand for 20 years. Source – Omdia, Feb 2026. Based on overall TV market share by manufacturer on an annual unit & revenue basis.

[7] Independently verified as Glare Free by UL LLC. (UL Solutions).

[8] Stream complimentary curated art or additional artworks available via subscription. Internet connection required.

[9] Samsung Knox Security applies to Samsung TVs powered by Tizen®, launched since 2015. Latest software update is required.

[10] A controller may be required depending on the specific game being played on the Gaming Hub. Internet connection, additional gaming service subscriptions and third party apps (depending on game or service) may be required. Content services are subject to change without notice. Requires Samsung Account. Xbox Game Pass Ultimate subscription and compatible controller required. Fees apply.

[11] Ad-supported streaming service with content subject to change without notice. Available for free on Samsung Smart TVs since 2016.

[12] Internet connection and Samsung Account required. Data and subscription charges may apply. Apps and UI may be subject to change without notice. Agreement of the Smart Hub Terms and Conditions and Privacy Policy is required before use. Kayo & BINGE not available for use in Very Remote regions of Australia. Tizen OS upgrades will be provided for 7 years, starting from release year 2025.

“A Storm (Shipwreck)” by Joseph Mallord William Turner on The Frame Pro. Image simulated for illustrative purposes. Cables not shown.

Samsung Electronics Co., Ltd. today announced that it is adding a new British Museum collection consisting of 30 artworks to Samsung Art Store.[1] Available on compatible Samsung TVs[2], the curated selection features works by John Constable, Joseph Mallord William Turner, and other renowned artists.

The collection includes Constable’s English countryside vistas, famous for the artist’s rare ability to portray shifting weather patterns in the sky. Turner’s watercolours, on the other hand, range from stormy seascapes to views of Venice, Rome, and Zurich.

“Samsung is committed to using our technology to make world-class art more accessible to everyone,” said Gwiho Lee, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “By welcoming these iconic British Museum pieces into our platform, we are proud to offer our global audience an effortless way to appreciate historic art at home.”

“Fisherton Mill” by John Constable on The Frame Pro. Image simulated for illustrative purposes. Cables not shown.

Samsung Art Store subscribers will have access to the British Museum collection and will be able to simply browse the selection, choose a work to display on their TV, and switch to another work whenever they like.

“We’re delighted to work with Samsung to make more of the Museum’s collection available to people at home,” said Lisa San Martin, Interim Commercial Director of the British Museum. “We hope it encourages viewers to explore works they already know and discover others for the first time.”

The launch builds on Samsung’s relationship with the British Museum. Samsung is also a corporate partner of the museum’s “Korea” exhibition that opened on 1 Oct and runs through 31 Jan, 2027.

The British Museum collection is now available in Australia on Samsung Art Store.

[1] Samsung Art Store subscription required. Subscription fees apply. Artwork availability and collection contents are subject to change at any time without notice or user notification.

[2] Compatible models may vary by year and region. Compatible 2025 models include Neo QLED 8K, Neo QLED 4K, The Frame, The Frame Pro, and Q7F. Compatible 2026 models include Micro RGB, OLED, Neo QLED, Mini LED, The Frame, The Frame Pro and The Movingstyle. Availability of Samsung Art Store may vary by model. Subscription and internet connection required

Footy finals season is once again one of the biggest catalysts for a new TV purchase amongst Australians with Samsung’s internal sales data showing TV sales spiked by 20% in the lead-up to last year’s back-to-back AFL and NRL finals weekend[1]^. Large screens (75 inches and above) grew by 27%[2], reinforcing Australians’ love of gathering around their TV with friends and family to watch big sporting moments across the nation.

According to Simon Howe, Director – Audio Visual, Samsung Australia, Australians are on track to match last years’ sell out in 2026, with one key change: Australians aren’t just buying bigger TVs for the big game, they’re going ultra-large.

“Samsung’s 98 inch and above TV category has grown in value by over 45% year on year[3], making it our fastest-growing TV size segment and cementing the ultra-large screen as the new centrepiece of the Australian lounge room,” said Mr Howe. “Footy finals is now a catalyst for Australians to get that big TV they’ve been craving because it helps bring stadium-like immersion to our homes.”

Beyond the viewing experience itself, Mr Howe attributes the prevalence of ultra-large screen purchases to increased accessibility in recent years, in both range and price. In 2025, Samsung offered four 98 inch or bigger TVs across its Neo QLED and QLED ranges. Today, Samsung’s line-up features eight ultra-large TVs, spanning Samsung’s premium Micro RGB, The Frame Art TV, Neo QLED, and Mini LED ranges, with displays available in 98 inches to 115 inches.

Further, Samsung insights show that the current market average selling price for a 98 inch TV is approximately $5,000, with Samsung offering the 98-inch Crystal UHD U9000H for $3,799 and the premium 115-inch Micro RGB R95F at $41,999.

“Today’s ultra-large screen market is very different to 2019 when Samsung’s first 98-inch 8K TV launched at $99,999,” said Mr Howe. “Samsung offers a wide range of ultra-large TVs at various price points to ensure there is an option to suit every Australian lifestyle. From Glare-Free options, to Art TV options, every Samsung ultra-large screen is made for Australians, designed to deliver amazing picture and audio quality, a premium design, and Vision AI Companion smart features that consumers expect from the global number one TV brand for 20 years[4],” said Mr Howe.

Samsung insights also show that Australians’ appetite for big screens has secured our nation’s position as one of the world’s leading markets for large-screen TVs. Australia currently ranks fourth globally for the proportion of 75-inch-plus Samsung TV sales, putting us at number one in the Southern Hemisphere[5].

With more ultra-large options on the market than ever, Mr Howe warns that not all big screens are created equal. Ahead of finals weekend, here’s what he says Australians should keep an eye out for:

1. Processing power built for big screens. “Detail can get lost when content is simply stretched across a larger screen. Ensure the TV you’re looking at has big-screen specific technology like Samsung’s Supersize Picture Enhancer[6]. This feature uses AI to upscale content, focusing on noise reduction, tailored sharpness and black enhancement, helping to ensure picture quality is maintained at scale.”
2. Certified Glare-Free. “Big screens can mean big reflections in bright Australian homes, and anti-reflection does not mean ‘glare-free’. Samsung’s Glare-Free coating[7] is certified to help minimise on-screen distractions[8], so nobody misses the winning try or the final siren due to a stray reflection.”
3. A screen that earns its place on the wall. “A big TV can mean a big black box when it’s switched off. Samsung’s ultra-large range includes the 98-inch The Frame TV which can transform into a work of art via Art Mode and The Art Store[9] before and after the final whistle.”

Samsung’s range of ultra-large TVs are supported by 7 years of Tizen upgrades, and endless entertainment options including Gaming Hub with Xbox Game Pass[10] and 200+ subscription free channels via Samsung TV Plus[11]. Voted Australia’s Most Loved TV brand for seven consecutive years in the Finder Customer Satisfaction awards, Australians can shop with confidence this Footy Finals weekend.

For more information on Samsung’s range of ultra-large TVs, visit https://www.samsung.com/au/tvs/

[1] Samsung internal sales data as at 28 Sept 2026.

[2] Samsung internal sales data as at 28 Sept 2026.

[3] Samsung internal sales data 2026 – year to date in 98 inch and larger category as at 28 Sept 2026.

[4] Omdia, Feb 2026. Based on overall TV market share by manufacturer on an annual unit & revenue basis.

[5] Samsung internal sales data as at 22 April 2026.

[6] Picture quality may vary depending on the quality and resolution of source content and viewing conditions.

[7] Available on select Samsung ultra-large TVs only.

[8] Based on Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR <34 certification for compatible Samsung TV models validated by UL LLC. (UL Solutions).

[9] Stream complimentary curated art or additional artworks available via subscription. Internet connection required.

[10] A controller may be required depending on the specific game being played on the Gaming Hub. Internet connection, additional gaming service subscriptions and third party apps (depending on game or service) may be required. Content services are subject to change without notice. Requires Samsung Account. Xbox Game Pass Ultimate subscription and compatible controller required. Fees apply.

[11] Ad-supported streaming service with content subject to change without notice. Available for free on Samsung Smart TVs since 2016.

New research from Samsung Australia indicates a whopping three quarters (72%) of Australians believe the right technology and entertainment setup can make watching sport at home feel just as special as being in the stadium[1]. As demand for major sporting events continues to outpace ticket availability, and factors such as travel and accessibility influence attendance[2], Australians are increasingly turning to at-home, immersive viewing experiences. In fact, 83% of Australians said they would like to transform an unused room or garage into the ultimate entertainment destination.[3]

Australians’ passion for sport remains as strong as ever, but the way they choose to experience it is evolving. Samsung research found that 91% of Australians believe watching from home offers a more comfortable and convenient experience, while 79% have opted to watch sport or entertainment from home due to the increasing cost of attending live events.[4] The findings underscore a growing shift towards premium at-home entertainment – spanning connected set-ups made up of displays, sound and appliances – where comfort no longer requires compromising the atmosphere of game day.

“For Australians, sport is far more than entertainment. It’s a cultural ritual that brings families, friends, and communities together, and technology is increasingly enhancing the experience, and bringing sport to life in Australians’ homes. We’ve observed a growing demand for premium at-home viewing experiences, with more Australians investing in smart consumer electronics, helping them feel closer to the action – this spans multi-display set-ups made up of TVs, through to smartphones and appliances,” said Phil Gaut, Head of Consumer Electronics, Samsung Australia.

“That’s exactly why Samsung designs its TVs with innovations such as Glare-Free technology for our bright rooms, AI-powered picture enhancement to elevate every moment, alongside connected home appliances and surround audio to deliver a stadium-like experience from the comfort of home, all controlled from the palm of one’s hand via a Galaxy mobile. Whether it’s footy finals, cricket season or a major international event, Samsung is helping Australians experience every moment as it was meant to be seen. It’s truly an exciting time for Samsung as we develop products made for Australians’ spaces, lifestyles and passion-points, and bring immersive experiences to our homes, and surrounded by loved ones.”

Bringing the stadium home

As Australians invest more in their at-home entertainment experiences, the research reveals that creating the ultimate viewing environment is about more than just watching the game. More than half (59%) of Australians believe a big-screen TV is essential[5], highlighting a growing desire to recreate the convenience and atmosphere of a premium venue at home. This is backed by new Samsung insights that show that 60% of Australians believe the bigger the TV screen, the more immersed they feel in what they’re watching, while 68% agree bigger screens makes content look more lifelike[6].

Creating that stadium-like atmosphere at home starts with the screen itself. To meet growing demand for immersive viewing experiences, Samsung expanded its range of 98-inch-plus TVs from four models in 2025 to up to 10 by the end of 2026 across Micro RGB, The Frame, Neo QLED and Mini LED ranges. The expanded lineup gives Australians more choice across screen sizes, display technologies and price points, making it easier to bring a larger-than-life viewing experience into a wider range of homes and entertainment spaces[7]. To recreate the atmosphere of being at the stadium, nearly a third (31%) believe an immersive sound system is essential, helping deliver the roar of the crowd, every commentary call and key match moment straight into the home[8].

Food and drink are also key ingredients for the ultimate at-home fan zone. More than two in five Australians (43%) say having a dedicated fridge for food and drinks is a must-have feature, yet many face practical challenges when hosting.[9] One in five (21%) say constantly running back and forth to the kitchen disrupts the viewing experience, while 19% struggle with having enough fridge space to keep food and drinks on hand for guests.[10] This highlights a growing desire for entertainment spaces that keep everything needed for game day within easy reach, and is in line with Samsung’s commitment to smart refrigeration solutions spanning its Family Hub to Side-by-Side.

Today’s viewing experience extends well beyond one main screen, with 72% of Australians also using their phone or another device while watching live sport, movies or entertainment at home.[11] Whether it’s messaging friends and family, checking scores, stats and updates, or engaging with content online, second-screen habits have become a core part of how Australians watch. Second-screen usage comes in tandem of multi-screen smartphones, and growth in the foldable form factor. In fact, more than one in four (28%) use an additional screen to watch replays, highlights, bonus content or other entertainment simultaneously[12], showing the increasing demand for the Galaxy Z series, and connected experiences that help fans stay engaged without missing a moment.

With these factors in mind, many are looking beyond the living room and unlocking the potential of underutilised spaces to create dedicated entertainment zones. More than two in five (41%) see their garage as a space with entertainment potential[13], while 40% admit it is currently used primarily for storage.[14]

Samsung’s top tips for making the ultimate fan zone made for Australians

As Australians look for new ways to elevate their game-day experience in underutilised spaces, Samsung’s connected ecosystem of TVs, audio, mobile and home appliances is helping transform how sport is enjoyed at home. Whether hosting friends and family for footy finals, following live scores across multiple matches, or simply creating a more immersive viewing experience, Samsung’s latest innovations are designed with passionate sports fans in mind.

Big screen, matched by big sound:

Samsung Micro RGB R95H 4K Samsung Vision AI TV

• Australians love big screens, meaning every seat in the house is a good one helping fans feel closer to every moment of the action.
• With Samsung Vision AI for intelligent picture enhancements and Glare-Free technology, clear visibility and vibrant picture quality in a variety of lighting conditions is achievable.

Samsung Q-Series HW-Q930H Soundbar

• Create a powerful, stadium-like audio experience – optimised via intelligent Adaptive Sound – that scene-by-scene helps bring every crowd roar, commentator call, and match-winning moment to life.
• Experience the true environment via SpaceFit Sound, tailoring the experience to the space’s unique acoustics, making viewers feel part of the action.

Extra fridge room for gameday refreshments:

Samsung AI Home Side-by-Side Refrigerator

• Effortlessly elevate hosting by curating meals with Samsung Food suggested recipes, and keep drinks cool with Power Freeze, helping hosts spend more time with guests and less time making trips to the kitchen.
• Enjoy the game guilt free, knowing AI Energy Mode is working behind the scenes to reduce energy consumption.

Full ecosystem in the palm of your hand:

Samsung Galaxy Z Fold8 Ultra

• The ultimate productivity companion for sports fans – keep across scores, the group chat and live news with multi window, multi-tasking.
• Manage the TV, soundbar, refrigerator setting from the palm of your hand through the SmartThings app.

Availability

Samsung proudly produces a range of TV, sound solutions, home appliances and smartphones that are made for Australians love of entertainment, sports and group gatherings. This footy finals season find out more about Samsung’s full range of home entertainment products at samsung.com/au.

[1] Pureprofile Research, commissioned by Samsung, August 2026, n=1,016 – (72%)

[2] Pureprofile Research, commissioned by Samsung, August 2026, n=1,016

[3] Pureprofile Research, commissioned by Samsung, August 2026, n=1,016

[4] Pureprofile Research, commissioned by Samsung, August 2026, n=1,016

[5] Pureprofile Research, commissioned by Samsung, August 2026, n=1,016

[6] Pureprofile Research, commissioned by Samsung, April 2026, n=1,020.

[7] Based on internal sales data as of September 2026

[8] Pureprofile Research, commissioned by Samsung, August 2026, n=1,016

[9] Pureprofile Research, commissioned by Samsung, August 2026, n=1,016

[10] Pureprofile Research, commissioned by Samsung, August 2026, n=1,016

[11] Pureprofile Research, commissioned by Samsung, August 2026, n=1,016

[12] Pureprofile Research, commissioned by Samsung, August 2026, n=1,016

[13] Pureprofile Research, commissioned by Samsung, August 2026, n=1,016

[14] Pureprofile Research, commissioned by Samsung, August 2026, n=1,016

Between managing energy bills, keeping the fridge stocked, and staying on top of household chores, running a home can sometimes feel like a full-time job. But what if your home could help manage those tasks for you?

Powered by SmartThings[1], Samsung TVs and Bespoke AI appliances come together to deliver a smart home experience through one connected ecosystem. This single platform allows you to monitor connected devices, automate routines and optimise everyday tasks, creating a home that adapts to your lifestyle so you can fully enjoy moments at home without worrying about the next task.

Whether you’re looking to monitor your energy consumption or simplify chores, SmartThings works quietly in the background to enable better living.

What’s the best way to reduce energy use and effort on household chores?

The Bespoke AI Laundry Combo automates washing and drying for your laundry, with effective energy use through AI Energy Mode in SmartThings Energy[2] Image simulated for illustrative purposes.

Laundry is one of the most time-consuming household chores, often requiring a lot of attention while draining significant amounts of energy. Samsung’s Bespoke AI laundry solutions are designed to simplify laundry care while optimising energy consumption throughout the washing and drying process.

Do the Smart Thing with SmartThings: Activate AI Energy Mode[3] on your Samsung Bespoke AI Laundry Combo to automatically reduce energy consumption by up to 20% -during washing and 10% less during drying cycles.

While you get on with other tasks, your Bespoke AI Laundry Combo takes care of the laundry efficiently:

• Smarter laundry with less effort: AI Wash & Dry+ on the Bespoke AI Laundry Combo automatically detects the weight of each load and adjusts water usage, detergent dosage, and cycle duration accordingly[5].
• Intelligent, laundry care: Heatpump Drying Technology on the Bespoke AI Laundry Combo recycles warm air during drying.

How can I keep groceries fresh and stay on top of my kitchen?

Keep your groceries fresh and save energy with the Bespoke AI Home Refrigerator. Image simulated for illustrative purposes.

We’ve all been there – finding ingredients in the fridge that are no longer fresh when you finally need them. With the Bespoke AI Home Refrigerator  and SmartThings, homeowners gain greater visibility and control over one of the major appliances in their home.

Do the Smart Thing with SmartThings: Enable SmartThings notifications such as Door Open Notification[6] to receive alerts whenever the refrigerator door is accidentally left ajar, helping prevent cold-air from escaping unnecessarily and affecting freshness of any food inside.

From keeping ingredients fresh to providing convenient access to recipes and connected devices, your Bespoke AI Refrigerator Family Hub supports everyday life in more intelligent ways:

• Helps keep your food fresh: No matter where your food is stored in the fridge, All-around Cooling technology continually checks the internal temperature and blows out cold air while metal Cooling duct helps maintain a consistent internal temperature to help keep your food fresh.
• Get recipes and other helpful information: The built-in 9″ Bespoke AI Home Refrigerator[7] extends the SmartThings experience by providing access to connected Samsung devices, apps, recipes and home controls directly from your refrigerator door.

How do I stay cool all day without worrying about electricity costs?

Enjoy all-day, energy-efficient comfort with the Bespoke GEO WindFree Air Conditioner. Image simulated for illustrative purposes. Cords not shown.

When temperatures rise, staying comfortable often means relying more heavily on air conditioning.

Introducing the Samsung Bespoke GEO WindFree Air Conditioner, a split-system air conditioner that gently and evenly disperses air to cool the room, creating a comfortable environment without the unpleasant feeling of cold wind on your skin.[8]

While you are relaxing comfortably, your Bespoke GEO WindFree Air Conditioner keeps high costs at bay:

• AI Energy Mode[9] continually analyses usage patterns and environmental conditions to optimise compressor operation, making efficient adjustments for all-day comfort.

The true value of a smart home is not simply having more smart devices. It is having devices that work together seamlessly. With SmartThings at the center of the experience, your Samsung TV and Bespoke AI appliances become part of a connected ecosystem that helps automate everyday chores and simplify household management.

Whether you’re looking to elevate life at home, or find smarter ways to manage everyday routines, Samsung’s connected devices and appliances work seamlessly behind the scenes to simplify household management, so you can spend less time working on tasks and more time enjoying life at home.

Can I set up a smart home easily with just my TV?

Seamless control of your smart home, from your Samsung TV. Image simulated for illustrative purposes. Cords not shown.

When you think about smart homes, you might imagine additional hubs, sensors and expensive setups. In fact, your smart home journey can begin with a device you already have at home.

Other than the SmartThings app on your compatible mobile phone, many Samsung TVs enable users to control and optimise compatible Samsung devices for a more tailored and smarter lifestyle.[10]

Do the Smart Thing with SmartThings: Open the SmartThings app on your Samsung TV to expand your TV’s role in managing connected Samsung devices throughout your home, directly from the dashboard.

For more information about SmartThings please visit samsung.com/au/smartthings/

[1] Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. For a list of compatible connected devices, visit https://www.samsung.com/au/smartthings/.

[2] Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. The SmartThings App, a Wi-Fi connection and a Samsung account are required to use AI Energy Mode.

[3] Available on Android and iOS devices. The SmartThings App, a Wi-Fi connection and a Samsung account are required to use AI Energy Mode. Feature may vary by country, region or compatible device and the available saving options may vary by region.Can be applied when the selected washing temperature is 20~40°C. Based on internal testing on the WW11BB944AGB model in normal usage conditions. Results: Power consumption without AI Energy Mode = 0.539 KWh. Power consumption with AI Energy Mode = 0.145 KWh. Results may vary depending on the actual usage conditions.

[4] Tested on Vipac on the WD90H19AHS Samsung Bespoke AI Laundry Combo comparing results with AI Energy Mode turned on (Wash – Avg 1.3782kWh) and off (Wash – Avg 0.44799kWh / Dry – Avg 1.5503kWh). Washer: Tested with 4.6kg dry load on the Cotton cycle at 40°C. Report No: 30W-26-0043 – TRP – 138077-0, dated 2 April 2026. Dryer: Tested with 8.8kg wet load on the Super Speed cycle. Report No: 30W-26-0045 – TRP – 137620-0, dated 1 April 2026. Actual energy saving may vary, depending on variables including the wash and/or dry cycle, type of detergent and laundry materials.

[5] AI Wash & Dry+’s detection and sensing capabilities are based on our deep learning models trained using predefined set of data and may yield inaccurate or incorrect results. New datasets may be introduced to our learning models from time to time to enhance its accuracy.

[6] Available on Android and iOS devices. Wi-Fi connection and login to Samsung account required.

[7]  A Wi-Fi connection and a Samsung account are required to access the AI Home, our network-based service, including apps, and other smart features available through your refrigerator. You may need to use a separate device e.g., your laptop/desktop or mobile device, to create/log into a Samsung Account. If you choose not to log-in, you will not be able to enjoy any features available on the AI Home, such as the services available on the SmartThings App and the phone call features. Recipe recommendations and Bixby accessible through the AI Home utilise AI (based on deep learning models, which may be updated periodically to improve accuracy). To access your AI recipe recommendations, click on the ‘Food’ service within the SmartThings App in the AI Home menu. The AI Home screen activates only upon touch. Appliances must be connected to the refrigerator via the SmartThings App and using the same Samsung account. Bixby is Samsung’s brand of Internet of Things (IoT) voice assistant. Its service availability may vary depending on the country, language, and dialect.

[8] Based on internal testing. Tested on the AR12TXCAAWKEU model compared with the Samsung conventional AQ12EASER model, measuring the time taken to reduce the room temperature from 33°C to 25°C. **Based on internal testing. Tested on the AR12TXCAAWKNEU model. WindFree mode generates only 23dB of noise, compared to 26dB with the Samsung conventional model.

[9] AI Energy Mode can be activated through Smart Things app while using a Auto mode. A Wi-Fi connection, Smart Things App and Samsung account are required. Smart Things App Stores user data, preferences and usage patterns in Samsung AI Cloud to suggest most useful options.

[10] Available technology, functions and features may vary by country, service provider, network environment or product, and are subject to change without notice. Requires a Wi-Fi, Bluetooth or other wireless network connection and login to Samsung account. Connected devices are sold separately. UI is subject to change without prior notice.

Samsung Electronics Co., Ltd. today announced that aespa’s “2026-27 aespa LIVE TOUR – SYNK : COMPLæXITY in SEOUL” will premiere 26 Sept on Samsung TV Plus across Australia,  Korea, Singapore, India, the Philippines, Thailand, and New Zealand. The concert content will air every Saturday at 7 p.m. local time through 24 Octas part of the Monthly SM Concert series.[1]

“K-pop concerts bring together powerful performances, striking visuals, and the energy of fans, and the viewing experience should reflect all of those elements,” said Gwiho Lee, Executive Vice President of the Visual Display Business at Samsung Electronics. “Through the Monthly SM Concert series, Samsung is combining premium entertainment with our TV technologies to give fans a more immersive way to experience the artists and performances they love from home.”

Samsung TV Plus is bringing the energy and performances of global girl group aespa’s concert to Australian homes.

Samsung TV Technology Makes Every Seat Feel Like Front Row

Samsung TVs are equipped with Samsung Upscaling technology[2] to enhance lower-resolution content for sharper, more detailed viewing. For the aespa concert, the technology helps bring greater clarity to the scale of the stage production, choreography, and visual effects.

Complementing the picture, Eclipsa Audio[3], the 3D audio technology developed by Samsung and Google, optimises spatial sound for the playback environment to deliver a more immersive listening experience.[4] From music and vocals to the energy of the audience, Eclipsa Audio helps add depth and dimension to the performance, helping bring the atmosphere of the concert into the home.

Together, Samsung’s picture and audio technologies elevate the at-home concert experience, bringing viewers closer to the feeling of being at the performance.

Samsung TVs offers Upscaling Technology that helps elevate the at-home concert experiences.

Samsung TV Plus Brings aespa’s Latest Concert to Fans at Home

The aespa premiere marks the latest installment of Monthly SM Concert, Samsung TV Plus’ collaboration with SM Entertainment that brings a new SM artist concert to viewers each month. Launched earlier this year, the series creates a recurring destination for K-pop fans to experience concert premieres and encore programming from home.

Samsung TV Plus offers the series subscription-free, expanding access to SM Entertainment performances on the big screens at home. With aespa featured from 26 Septthrough 24 Oct, Monthly SM Concert continues to build a regular Saturday viewing experience for K-pop fans across participating markets.

For more information on Samsung TV Plus, visit samsung.com/au/tvs/smart-tv/samsung-tv-plus/

[1] The aespa concert will air from 26 Sept through 24 Oct, 2026, every Saturday at 7 p.m. local time. The concert broadcast will be available on STN (Samsung TV Network) in Korea and the SMTOWN channel in Australia, Korea, Singapore, India, the Philippines, Thailand, Australia, and New Zealand.

[2] Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection.

[3] Upscaling and Eclipsa Audio are available across Samsung’s 2026 TV line-up. Output experience for both features may vary according to types of content, format, and settings

[4] Eclipsa Audio is a 3D audio technology jointly developed by Samsung Electronics and Google and based on the Immersive Audio Model and Formats (IAMF) open standard. Eclipsa Audio playback requires supported content and a compatible Samsung TV.