Footy finals season is once again one of the biggest catalysts for a new TV purchase amongst Australians with Samsung’s internal sales data showing TV sales spiked by 20% in the lead-up to last year’s back-to-back AFL and NRL finals weekend[1]^. Large screens (75 inches and above) grew by 27%[2], reinforcing Australians’ love of gathering around their TV with friends and family to watch big sporting moments across the nation.

According to Simon Howe, Director – Audio Visual, Samsung Australia, Australians are on track to match last years’ sell out in 2026, with one key change: Australians aren’t just buying bigger TVs for the big game, they’re going ultra-large.

“Samsung’s 98 inch and above TV category has grown in value by over 45% year on year[3], making it our fastest-growing TV size segment and cementing the ultra-large screen as the new centrepiece of the Australian lounge room,” said Mr Howe. “Footy finals is now a catalyst for Australians to get that big TV they’ve been craving because it helps bring stadium-like immersion to our homes.”

Beyond the viewing experience itself, Mr Howe attributes the prevalence of ultra-large screen purchases to increased accessibility in recent years, in both range and price. In 2025, Samsung offered four 98 inch or bigger TVs across its Neo QLED and QLED ranges. Today, Samsung’s line-up features eight ultra-large TVs, spanning Samsung’s premium Micro RGB, The Frame Art TV, Neo QLED, and Mini LED ranges, with displays available in 98 inches to 115 inches.

Further, Samsung insights show that the current market average selling price for a 98 inch TV is approximately $5,000, with Samsung offering the 98-inch Crystal UHD U9000H for $3,799 and the premium 115-inch Micro RGB R95F at $41,999.

“Today’s ultra-large screen market is very different to 2019 when Samsung’s first 98-inch 8K TV launched at $99,999,” said Mr Howe. “Samsung offers a wide range of ultra-large TVs at various price points to ensure there is an option to suit every Australian lifestyle. From Glare-Free options, to Art TV options, every Samsung ultra-large screen is made for Australians, designed to deliver amazing picture and audio quality, a premium design, and Vision AI Companion smart features that consumers expect from the global number one TV brand for 20 years[4],” said Mr Howe.

Samsung insights also show that Australians’ appetite for big screens has secured our nation’s position as one of the world’s leading markets for large-screen TVs. Australia currently ranks fourth globally for the proportion of 75-inch-plus Samsung TV sales, putting us at number one in the Southern Hemisphere[5].

With more ultra-large options on the market than ever, Mr Howe warns that not all big screens are created equal. Ahead of finals weekend, here’s what he says Australians should keep an eye out for:

1. Processing power built for big screens. “Detail can get lost when content is simply stretched across a larger screen. Ensure the TV you’re looking at has big-screen specific technology like Samsung’s Supersize Picture Enhancer[6]. This feature uses AI to upscale content, focusing on noise reduction, tailored sharpness and black enhancement, helping to ensure picture quality is maintained at scale.”
2. Certified Glare-Free. “Big screens can mean big reflections in bright Australian homes, and anti-reflection does not mean ‘glare-free’. Samsung’s Glare-Free coating[7] is certified to help minimise on-screen distractions[8], so nobody misses the winning try or the final siren due to a stray reflection.”
3. A screen that earns its place on the wall. “A big TV can mean a big black box when it’s switched off. Samsung’s ultra-large range includes the 98-inch The Frame TV which can transform into a work of art via Art Mode and The Art Store[9] before and after the final whistle.”

Samsung’s range of ultra-large TVs are supported by 7 years of Tizen upgrades, and endless entertainment options including Gaming Hub with Xbox Game Pass[10] and 200+ subscription free channels via Samsung TV Plus[11]. Voted Australia’s Most Loved TV brand for seven consecutive years in the Finder Customer Satisfaction awards, Australians can shop with confidence this Footy Finals weekend.

For more information on Samsung’s range of ultra-large TVs, visit https://www.samsung.com/au/tvs/

[1] Samsung internal sales data as at 28 Sept 2026.

[2] Samsung internal sales data as at 28 Sept 2026.

[3] Samsung internal sales data 2026 – year to date in 98 inch and larger category as at 28 Sept 2026.

[4] Omdia, Feb 2026. Based on overall TV market share by manufacturer on an annual unit & revenue basis.

[5] Samsung internal sales data as at 22 April 2026.

[6] Picture quality may vary depending on the quality and resolution of source content and viewing conditions.

[7] Available on select Samsung ultra-large TVs only.

[8] Based on Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR <34 certification for compatible Samsung TV models validated by UL LLC. (UL Solutions).

[9] Stream complimentary curated art or additional artworks available via subscription. Internet connection required.

[10] A controller may be required depending on the specific game being played on the Gaming Hub. Internet connection, additional gaming service subscriptions and third party apps (depending on game or service) may be required. Content services are subject to change without notice. Requires Samsung Account. Xbox Game Pass Ultimate subscription and compatible controller required. Fees apply.

[11] Ad-supported streaming service with content subject to change without notice. Available for free on Samsung Smart TVs since 2016.

New research from Samsung Australia indicates a whopping three quarters (72%) of Australians believe the right technology and entertainment setup can make watching sport at home feel just as special as being in the stadium[1]. As demand for major sporting events continues to outpace ticket availability, and factors such as travel and accessibility influence attendance[2], Australians are increasingly turning to at-home, immersive viewing experiences. In fact, 83% of Australians said they would like to transform an unused room or garage into the ultimate entertainment destination.[3]

Australians’ passion for sport remains as strong as ever, but the way they choose to experience it is evolving. Samsung research found that 91% of Australians believe watching from home offers a more comfortable and convenient experience, while 79% have opted to watch sport or entertainment from home due to the increasing cost of attending live events.[4] The findings underscore a growing shift towards premium at-home entertainment – spanning connected set-ups made up of displays, sound and appliances – where comfort no longer requires compromising the atmosphere of game day.

“For Australians, sport is far more than entertainment. It’s a cultural ritual that brings families, friends, and communities together, and technology is increasingly enhancing the experience, and bringing sport to life in Australians’ homes. We’ve observed a growing demand for premium at-home viewing experiences, with more Australians investing in smart consumer electronics, helping them feel closer to the action – this spans multi-display set-ups made up of TVs, through to smartphones and appliances,” said Phil Gaut, Head of Consumer Electronics, Samsung Australia.

“That’s exactly why Samsung designs its TVs with innovations such as Glare-Free technology for our bright rooms, AI-powered picture enhancement to elevate every moment, alongside connected home appliances and surround audio to deliver a stadium-like experience from the comfort of home, all controlled from the palm of one’s hand via a Galaxy mobile. Whether it’s footy finals, cricket season or a major international event, Samsung is helping Australians experience every moment as it was meant to be seen. It’s truly an exciting time for Samsung as we develop products made for Australians’ spaces, lifestyles and passion-points, and bring immersive experiences to our homes, and surrounded by loved ones.”

Bringing the stadium home

As Australians invest more in their at-home entertainment experiences, the research reveals that creating the ultimate viewing environment is about more than just watching the game. More than half (59%) of Australians believe a big-screen TV is essential[5], highlighting a growing desire to recreate the convenience and atmosphere of a premium venue at home. This is backed by new Samsung insights that show that 60% of Australians believe the bigger the TV screen, the more immersed they feel in what they’re watching, while 68% agree bigger screens makes content look more lifelike[6].

Creating that stadium-like atmosphere at home starts with the screen itself. To meet growing demand for immersive viewing experiences, Samsung expanded its range of 98-inch-plus TVs from four models in 2025 to up to 10 by the end of 2026 across Micro RGB, The Frame, Neo QLED and Mini LED ranges. The expanded lineup gives Australians more choice across screen sizes, display technologies and price points, making it easier to bring a larger-than-life viewing experience into a wider range of homes and entertainment spaces[7]. To recreate the atmosphere of being at the stadium, nearly a third (31%) believe an immersive sound system is essential, helping deliver the roar of the crowd, every commentary call and key match moment straight into the home[8].

Food and drink are also key ingredients for the ultimate at-home fan zone. More than two in five Australians (43%) say having a dedicated fridge for food and drinks is a must-have feature, yet many face practical challenges when hosting.[9] One in five (21%) say constantly running back and forth to the kitchen disrupts the viewing experience, while 19% struggle with having enough fridge space to keep food and drinks on hand for guests.[10] This highlights a growing desire for entertainment spaces that keep everything needed for game day within easy reach, and is in line with Samsung’s commitment to smart refrigeration solutions spanning its Family Hub to Side-by-Side.

Today’s viewing experience extends well beyond one main screen, with 72% of Australians also using their phone or another device while watching live sport, movies or entertainment at home.[11] Whether it’s messaging friends and family, checking scores, stats and updates, or engaging with content online, second-screen habits have become a core part of how Australians watch. Second-screen usage comes in tandem of multi-screen smartphones, and growth in the foldable form factor. In fact, more than one in four (28%) use an additional screen to watch replays, highlights, bonus content or other entertainment simultaneously[12], showing the increasing demand for the Galaxy Z series, and connected experiences that help fans stay engaged without missing a moment.

With these factors in mind, many are looking beyond the living room and unlocking the potential of underutilised spaces to create dedicated entertainment zones. More than two in five (41%) see their garage as a space with entertainment potential[13], while 40% admit it is currently used primarily for storage.[14]

Samsung’s top tips for making the ultimate fan zone made for Australians

As Australians look for new ways to elevate their game-day experience in underutilised spaces, Samsung’s connected ecosystem of TVs, audio, mobile and home appliances is helping transform how sport is enjoyed at home. Whether hosting friends and family for footy finals, following live scores across multiple matches, or simply creating a more immersive viewing experience, Samsung’s latest innovations are designed with passionate sports fans in mind.

Big screen, matched by big sound:

Samsung Micro RGB R95H 4K Samsung Vision AI TV

• Australians love big screens, meaning every seat in the house is a good one helping fans feel closer to every moment of the action.
• With Samsung Vision AI for intelligent picture enhancements and Glare-Free technology, clear visibility and vibrant picture quality in a variety of lighting conditions is achievable.

Samsung Q-Series HW-Q930H Soundbar

• Create a powerful, stadium-like audio experience – optimised via intelligent Adaptive Sound – that scene-by-scene helps bring every crowd roar, commentator call, and match-winning moment to life.
• Experience the true environment via SpaceFit Sound, tailoring the experience to the space’s unique acoustics, making viewers feel part of the action.

Extra fridge room for gameday refreshments:

Samsung AI Home Side-by-Side Refrigerator

• Effortlessly elevate hosting by curating meals with Samsung Food suggested recipes, and keep drinks cool with Power Freeze, helping hosts spend more time with guests and less time making trips to the kitchen.
• Enjoy the game guilt free, knowing AI Energy Mode is working behind the scenes to reduce energy consumption.

Full ecosystem in the palm of your hand:

Samsung Galaxy Z Fold8 Ultra

• The ultimate productivity companion for sports fans – keep across scores, the group chat and live news with multi window, multi-tasking.
• Manage the TV, soundbar, refrigerator setting from the palm of your hand through the SmartThings app.

Availability

Samsung proudly produces a range of TV, sound solutions, home appliances and smartphones that are made for Australians love of entertainment, sports and group gatherings. This footy finals season find out more about Samsung’s full range of home entertainment products at samsung.com/au.

[1] Pureprofile Research, commissioned by Samsung, August 2026, n=1,016 – (72%)

[2] Pureprofile Research, commissioned by Samsung, August 2026, n=1,016

[3] Pureprofile Research, commissioned by Samsung, August 2026, n=1,016

[4] Pureprofile Research, commissioned by Samsung, August 2026, n=1,016

[5] Pureprofile Research, commissioned by Samsung, August 2026, n=1,016

[6] Pureprofile Research, commissioned by Samsung, April 2026, n=1,020.

[7] Based on internal sales data as of September 2026

[8] Pureprofile Research, commissioned by Samsung, August 2026, n=1,016

[9] Pureprofile Research, commissioned by Samsung, August 2026, n=1,016

[10] Pureprofile Research, commissioned by Samsung, August 2026, n=1,016

[11] Pureprofile Research, commissioned by Samsung, August 2026, n=1,016

[12] Pureprofile Research, commissioned by Samsung, August 2026, n=1,016

[13] Pureprofile Research, commissioned by Samsung, August 2026, n=1,016

[14] Pureprofile Research, commissioned by Samsung, August 2026, n=1,016

Between managing energy bills, keeping the fridge stocked, and staying on top of household chores, running a home can sometimes feel like a full-time job. But what if your home could help manage those tasks for you?

Powered by SmartThings[1], Samsung TVs and Bespoke AI appliances come together to deliver a smart home experience through one connected ecosystem. This single platform allows you to monitor connected devices, automate routines and optimise everyday tasks, creating a home that adapts to your lifestyle so you can fully enjoy moments at home without worrying about the next task.

Whether you’re looking to monitor your energy consumption or simplify chores, SmartThings works quietly in the background to enable better living.

What’s the best way to reduce energy use and effort on household chores?

The Bespoke AI Laundry Combo automates washing and drying for your laundry, with effective energy use through AI Energy Mode in SmartThings Energy[2] Image simulated for illustrative purposes.

Laundry is one of the most time-consuming household chores, often requiring a lot of attention while draining significant amounts of energy. Samsung’s Bespoke AI laundry solutions are designed to simplify laundry care while optimising energy consumption throughout the washing and drying process.

Do the Smart Thing with SmartThings: Activate AI Energy Mode[3] on your Samsung Bespoke AI Laundry Combo to automatically reduce energy consumption by up to 20% -during washing and 10% less during drying cycles.

While you get on with other tasks, your Bespoke AI Laundry Combo takes care of the laundry efficiently:

• Smarter laundry with less effort: AI Wash & Dry+ on the Bespoke AI Laundry Combo automatically detects the weight of each load and adjusts water usage, detergent dosage, and cycle duration accordingly[5].
• Intelligent, laundry care: Heatpump Drying Technology on the Bespoke AI Laundry Combo recycles warm air during drying.

How can I keep groceries fresh and stay on top of my kitchen?

Keep your groceries fresh and save energy with the Bespoke AI Home Refrigerator. Image simulated for illustrative purposes.

We’ve all been there – finding ingredients in the fridge that are no longer fresh when you finally need them. With the Bespoke AI Home Refrigerator  and SmartThings, homeowners gain greater visibility and control over one of the major appliances in their home.

Do the Smart Thing with SmartThings: Enable SmartThings notifications such as Door Open Notification[6] to receive alerts whenever the refrigerator door is accidentally left ajar, helping prevent cold-air from escaping unnecessarily and affecting freshness of any food inside.

From keeping ingredients fresh to providing convenient access to recipes and connected devices, your Bespoke AI Refrigerator Family Hub supports everyday life in more intelligent ways:

• Helps keep your food fresh: No matter where your food is stored in the fridge, All-around Cooling technology continually checks the internal temperature and blows out cold air while metal Cooling duct helps maintain a consistent internal temperature to help keep your food fresh.
• Get recipes and other helpful information: The built-in 9″ Bespoke AI Home Refrigerator[7] extends the SmartThings experience by providing access to connected Samsung devices, apps, recipes and home controls directly from your refrigerator door.

How do I stay cool all day without worrying about electricity costs?

Enjoy all-day, energy-efficient comfort with the Bespoke GEO WindFree Air Conditioner. Image simulated for illustrative purposes. Cords not shown.

When temperatures rise, staying comfortable often means relying more heavily on air conditioning.

Introducing the Samsung Bespoke GEO WindFree Air Conditioner, a split-system air conditioner that gently and evenly disperses air to cool the room, creating a comfortable environment without the unpleasant feeling of cold wind on your skin.[8]

While you are relaxing comfortably, your Bespoke GEO WindFree Air Conditioner keeps high costs at bay:

• AI Energy Mode[9] continually analyses usage patterns and environmental conditions to optimise compressor operation, making efficient adjustments for all-day comfort.

The true value of a smart home is not simply having more smart devices. It is having devices that work together seamlessly. With SmartThings at the center of the experience, your Samsung TV and Bespoke AI appliances become part of a connected ecosystem that helps automate everyday chores and simplify household management.

Whether you’re looking to elevate life at home, or find smarter ways to manage everyday routines, Samsung’s connected devices and appliances work seamlessly behind the scenes to simplify household management, so you can spend less time working on tasks and more time enjoying life at home.

Can I set up a smart home easily with just my TV?

Seamless control of your smart home, from your Samsung TV. Image simulated for illustrative purposes. Cords not shown.

When you think about smart homes, you might imagine additional hubs, sensors and expensive setups. In fact, your smart home journey can begin with a device you already have at home.

Other than the SmartThings app on your compatible mobile phone, many Samsung TVs enable users to control and optimise compatible Samsung devices for a more tailored and smarter lifestyle.[10]

Do the Smart Thing with SmartThings: Open the SmartThings app on your Samsung TV to expand your TV’s role in managing connected Samsung devices throughout your home, directly from the dashboard.

For more information about SmartThings please visit samsung.com/au/smartthings/

[1] Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. For a list of compatible connected devices, visit https://www.samsung.com/au/smartthings/.

[2] Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. The SmartThings App, a Wi-Fi connection and a Samsung account are required to use AI Energy Mode.

[3] Available on Android and iOS devices. The SmartThings App, a Wi-Fi connection and a Samsung account are required to use AI Energy Mode. Feature may vary by country, region or compatible device and the available saving options may vary by region.Can be applied when the selected washing temperature is 20~40°C. Based on internal testing on the WW11BB944AGB model in normal usage conditions. Results: Power consumption without AI Energy Mode = 0.539 KWh. Power consumption with AI Energy Mode = 0.145 KWh. Results may vary depending on the actual usage conditions.

[4] Tested on Vipac on the WD90H19AHS Samsung Bespoke AI Laundry Combo comparing results with AI Energy Mode turned on (Wash – Avg 1.3782kWh) and off (Wash – Avg 0.44799kWh / Dry – Avg 1.5503kWh). Washer: Tested with 4.6kg dry load on the Cotton cycle at 40°C. Report No: 30W-26-0043 – TRP – 138077-0, dated 2 April 2026. Dryer: Tested with 8.8kg wet load on the Super Speed cycle. Report No: 30W-26-0045 – TRP – 137620-0, dated 1 April 2026. Actual energy saving may vary, depending on variables including the wash and/or dry cycle, type of detergent and laundry materials.

[5] AI Wash & Dry+’s detection and sensing capabilities are based on our deep learning models trained using predefined set of data and may yield inaccurate or incorrect results. New datasets may be introduced to our learning models from time to time to enhance its accuracy.

[6] Available on Android and iOS devices. Wi-Fi connection and login to Samsung account required.

[7]  A Wi-Fi connection and a Samsung account are required to access the AI Home, our network-based service, including apps, and other smart features available through your refrigerator. You may need to use a separate device e.g., your laptop/desktop or mobile device, to create/log into a Samsung Account. If you choose not to log-in, you will not be able to enjoy any features available on the AI Home, such as the services available on the SmartThings App and the phone call features. Recipe recommendations and Bixby accessible through the AI Home utilise AI (based on deep learning models, which may be updated periodically to improve accuracy). To access your AI recipe recommendations, click on the ‘Food’ service within the SmartThings App in the AI Home menu. The AI Home screen activates only upon touch. Appliances must be connected to the refrigerator via the SmartThings App and using the same Samsung account. Bixby is Samsung’s brand of Internet of Things (IoT) voice assistant. Its service availability may vary depending on the country, language, and dialect.

[8] Based on internal testing. Tested on the AR12TXCAAWKEU model compared with the Samsung conventional AQ12EASER model, measuring the time taken to reduce the room temperature from 33°C to 25°C. **Based on internal testing. Tested on the AR12TXCAAWKNEU model. WindFree mode generates only 23dB of noise, compared to 26dB with the Samsung conventional model.

[9] AI Energy Mode can be activated through Smart Things app while using a Auto mode. A Wi-Fi connection, Smart Things App and Samsung account are required. Smart Things App Stores user data, preferences and usage patterns in Samsung AI Cloud to suggest most useful options.

[10] Available technology, functions and features may vary by country, service provider, network environment or product, and are subject to change without notice. Requires a Wi-Fi, Bluetooth or other wireless network connection and login to Samsung account. Connected devices are sold separately. UI is subject to change without prior notice.

Samsung Electronics Co., Ltd. today announced that aespa’s “2026-27 aespa LIVE TOUR – SYNK : COMPLæXITY in SEOUL” will premiere 26 Sept on Samsung TV Plus across Australia,  Korea, Singapore, India, the Philippines, Thailand, and New Zealand. The concert content will air every Saturday at 7 p.m. local time through 24 Octas part of the Monthly SM Concert series.[1]

“K-pop concerts bring together powerful performances, striking visuals, and the energy of fans, and the viewing experience should reflect all of those elements,” said Gwiho Lee, Executive Vice President of the Visual Display Business at Samsung Electronics. “Through the Monthly SM Concert series, Samsung is combining premium entertainment with our TV technologies to give fans a more immersive way to experience the artists and performances they love from home.”

Samsung TV Plus is bringing the energy and performances of global girl group aespa’s concert to Australian homes.

Samsung TV Technology Makes Every Seat Feel Like Front Row

Samsung TVs are equipped with Samsung Upscaling technology[2] to enhance lower-resolution content for sharper, more detailed viewing. For the aespa concert, the technology helps bring greater clarity to the scale of the stage production, choreography, and visual effects.

Complementing the picture, Eclipsa Audio[3], the 3D audio technology developed by Samsung and Google, optimises spatial sound for the playback environment to deliver a more immersive listening experience.[4] From music and vocals to the energy of the audience, Eclipsa Audio helps add depth and dimension to the performance, helping bring the atmosphere of the concert into the home.

Together, Samsung’s picture and audio technologies elevate the at-home concert experience, bringing viewers closer to the feeling of being at the performance.

Samsung TVs offers Upscaling Technology that helps elevate the at-home concert experiences.

Samsung TV Plus Brings aespa’s Latest Concert to Fans at Home

The aespa premiere marks the latest installment of Monthly SM Concert, Samsung TV Plus’ collaboration with SM Entertainment that brings a new SM artist concert to viewers each month. Launched earlier this year, the series creates a recurring destination for K-pop fans to experience concert premieres and encore programming from home.

Samsung TV Plus offers the series subscription-free, expanding access to SM Entertainment performances on the big screens at home. With aespa featured from 26 Septthrough 24 Oct, Monthly SM Concert continues to build a regular Saturday viewing experience for K-pop fans across participating markets.

For more information on Samsung TV Plus, visit samsung.com/au/tvs/smart-tv/samsung-tv-plus/

[1] The aespa concert will air from 26 Sept through 24 Oct, 2026, every Saturday at 7 p.m. local time. The concert broadcast will be available on STN (Samsung TV Network) in Korea and the SMTOWN channel in Australia, Korea, Singapore, India, the Philippines, Thailand, Australia, and New Zealand.

[2] Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection.

[3] Upscaling and Eclipsa Audio are available across Samsung’s 2026 TV line-up. Output experience for both features may vary according to types of content, format, and settings

[4] Eclipsa Audio is a 3D audio technology jointly developed by Samsung Electronics and Google and based on the Immersive Audio Model and Formats (IAMF) open standard. Eclipsa Audio playback requires supported content and a compatible Samsung TV.

As the Global No.1 TV brand for 20 years[1], Samsung has developed a deep understanding of how Australians watch, live and entertain, designing TV experiences around the needs and preferences that make Australian homes and lifestyles unique.

Here are five key reasons Samsung TVs are made for Australians.

1. Made for Australian Homes: certified Glare-free technology

Samsung OLED S95H with certified Glare-Free display.[2] Image simulated for illustrative purposes. Cables not shown.

Australians live in the sunniest continent on the planet[3], but all that natural light can create one of the biggest frustrations when watching TV: on-screen glare. More than half of Australians (58 per cent) say glare is one of their biggest TV frustrations[4].

Samsung’s certified Glare Free[5] technology is designed to help Australians enjoy their favourite content with fewer distractions. By diffusing light, it helps reduce reflections on screen, making it easier to see what’s being watched in bright, sun-filled living rooms.

It’s a Samsung innovation designed around a distinctly Australian reality: our homes are beautifully bright, and our TVs need to work with that light, not against it.

2. Made for Australian Preferences: Bigger is Better

Samsung’s 98-inch The Frame TV. Image simulated for illustrative purposes. Cables not shown. Customisable Frames sold separately.

Australians aren’t just going bigger, they’re going ultra-large. As TVs have grown in size and become more accessible, the big screen is increasingly becoming the centrepiece for how Australians come together, whether that’s watching sport, settling in for movie night or gaming with mates.

Size makes a real difference to the home entertainment experience. For Australians who love gathering around for big moments with friends and family, a larger screen can mean a more immersive experience while giving everyone in the room a great seat and viewing angle.

Samsung insights show that 60% of Australians believe the bigger the TV screen, the more immersed they feel in what they’re watching, while 68% agree bigger screens make content look more lifelike[6].

Ultra-large screens are also becoming more accessible, with Samsung expanding its 98-inch-plus range from four options in 2025 to up to 10 by the end of 2026 across Micro RGB, The Frame Art TV, Neo QLED and Mini LED ranges. This means Australians have more choice across sizes, TV types and price points, providing an ultra-large screen option to more Australian living spaces[7].

3. Made for Australian Lifestyles: Art Store

“Portrait of Lisa Gherardini, wife of Francesco del Giocondo, known as the Mona Lisa or La Gioconda” (1503–1519) by Leonardo da Vinci on The Frame. Image simulated for illustrative purposes. Cables are not shown.

For Australians who want their homes to reflect their personality, Samsung pioneered a range of Art TVs in The Frame and The Frame Pro TVs that transforms the TV into a piece of art when it’s not being watched. But not just any art. Samsung partnered with leading galleries and artists around the world to build The Art Store[8] to bring Australians access to works from The Louvre, The Met, MoMA and Tate.

Fast forward almost a decade, Australians now consume more The Frame TVs per capita than any other country in the world[9], exploring more than 5,000 artworks from over 800 artists via The Art Store[10].

In response, Samsung has expanded Art Store beyond The Frame to two-thirds of its TV range[11], allowing Samsung Micro RGB, OLED S95H, Neo QLED, QLED, Mini LED, and Movingstyle owners to welcome da Vinci’s Mona Lisa into their living room.

4. Made for Australian Entertainment: Built-in, Ready to Go

Samsung OLED S90H. Image simulated for illustrative purposes. Cables are not shown.

From family viewing to solo streaming, Australians have more ways to entertain themselves than ever. Samsung brings many of those options together, with 200+ subscription free Samsung TV Plus channels[12], top streaming apps, and Xbox Game Pass[13] and Gaming Hub[14] built in.

That means more entertainment is ready to go from the moment you switch your TV on, giving the whole family near endless ways to relax, watch and play without adding unnecessary complexity.

5. Made for Australian Viewing: Vision AI

Vision AI Companion on a Samsung TV. Image Simulated for illustrative purposes. Cables not shown.

With near endless streaming choices at our fingertips, deciding what to watch can sometimes be the hardest part of the night.

Samsung’s Vision AI is designed to make the viewing experience more personal. It learns viewing habits, optimises picture and sound settings and recommends what to watch next, helping Australians spend less time searching and adjusting, and more time enjoying.

Further, Vision AI Companion (VAC) brings together Samsung’s broadest range of AI service platforms, including Bixby and Perplexity to make the TV experience more intelligent and personalised[15]. Designed to work alongside users as an entertainment companion, VAC can help guide what to watch while watching Samsung TV+ channels, what to eat, and what to listen to, extending the role of the TV beyond viewing alone[16].

Unlike AI designed for individual devices and users, Samsung Vision AI Companion is purpose-built for the communal TV screen[17] using various LLMs to share visualised, intelligent responses adapted to Australian questions and requests[18]. An upgraded version of Bixby sits at the core of Vision AI Companion which enables more natural dialogue, deeper contextual understanding, and personalised responses.

Samsung insights show that shared experiences with family around the TV is particularly important for Australians, with half of respondents claiming their TV brings their family closer together for quality time[19]. In fact, 45% of respondents say the TV enables them to spend more time together, while 41% of respondents say the TV enables them to share passions and interests with their families[20].

Vision AI Companion is available on Samsung’s entire 2026 TV range as well as being available on select 2025 models – Q7F or above[21].

Supported by 7 years of Tizen upgrades, together, these innovations reflect what Samsung has spent 20 years learning as the world’s No.1 TV brand[22]; great TV experiences aren’t one-size-fits-all.

From bright Australian homes and a preference for bigger screens, to design-led spaces and the way Australians discover and enjoy entertainment, Samsung continues to create TV experiences made for the way Australians live.

And after seven consecutive years as Australia’s Most Loved TV Brand, as voted by Australians in Finder Australia’s Customer Satisfaction Awards, that understanding continues to put Samsung at the heart of Australian living rooms.

[1] Omdia, Feb 2026. Based on overall TV market share by manufacturer on an annual unit & revenue basis.

[2] *The S95H has been independently verified as Glare Free (Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR <34 by UL LLC. (UL Solutions), Certificate Number:  V166045 – Exp. 31/12/2026

[3] Australia is the sunniest continent on the planet: ABC News, 10 August 2015.

[4] 58% of respondents HATE on-screen glare. Samsung commissioned research by Pure Profile, conducted August 2025. N=1,040.

[5] Independently verified as Glare Free (Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR <34) by UL LLC. (UL Solutions), Certificate Number: V166045 – Exp. 31/12/2026.

[6] Samsung TV Viewing research, conducted by PureProfile Research in March 2024. Nationally representative of Australians 18+, n=1,002.

[7] Based on internal sales data as at September 2026

[8] Stream complimentary curated art or additional artworks available via subscription. Internet connection required.

[9] Based on internal sales data as at September 2026.

[10] Stream complimentary curated art or additional artworks available via subscription. Internet connection required.

[11] TV models exclude S90H, S85H, U8000H and U9000H.

[12] Ad-supported streaming service with content subject to change without notice. Available for free on Samsung Smart TVs since 2016.

[13] Xbox Game Pass Ultimate subscription and compatible controller required. Fees apply.

[14] A controller may be required depending on the specific game being played on the Gaming Hub. Internet connection, additional gaming service subscriptions and third party apps (depending on game or service) may be required. Content services are subject to change without notice. Requires Samsung Account.

[15] Services are subject to change and may be suspended or ceased without notice. Not all languages, accents, dialects and expressions are recognised. Internet connection and Samsung account required. Data usage and subscription fees may apply.

[16] Information based on current viewing available on Samsung TV Plus channels only. Provides AI created content, with accuracy not guaranteed. Not all accents, dialects, and expressions are recognised. Availability of features may vary. Available on 2025 Q7F and above, and 2026 TVs.

[17] User interface subject to change without prior notice.

[18] Perplexity, and other Samsung Vision AI Companion services terms apply and may require account login. Free and subscription-based versions available.

[19] 100 years of TV, Pure Profile, 2024. N=1,001 – ‘Q15 – In what ways has TV brought your family closer? 51% ‘Spending more quality time together.

[20] 100 years of TV, Pure Profile, 2024. N=1,001 – ‘Q15 – In what ways has TV brought your family closer? 51% ‘Spending more quality time together.

[21] Feature accessible by the AI button for 2026 TVs, or by the Home button (long press) on the remote control without an AI button for remote controls on 2025 TVs (Q7F and above) and 2026 Crystal UHD TVs.

[22] Global No.1 TV brand for 20 years. Source – Omdia, Feb 2026. Based on overall TV market share by manufacturer on an annual unit & revenue basis.

The new 27-inch Movingstyle Portable Smart Touch Screen. Image simulated for illustrative purposes. Cables are not shown.

The days of the whole family gathering around a single television fighting for control of the remote could be numbered, with Samsung insights revealing a growing appetite amongst Australians for TVs that are portable and flexible enough to move with the household, rather than being anchored to one room.

One in four (26%) Australians say they now reach for their laptop, tablet or smartphone to watch a major broadcast event[1]. This insight reveals the modern device expectation of portability and instant access is extending to the family TV, which is finding itself being used by various members of the family beyond entertainment across the day.

Far from the structured family routines of the 1950’s when Australia experienced its first TV broadcast[2], Australian households today support flexible, fluid lifestyles of work, gaming and fitness alongside entertainment and relaxation at any given time. Of this lifestyle evolution, Samsung insights reveal 24% of Australians now use their TV to listen to podcasts or music, while almost one in five (16%) use their TV for fitness workouts, and 42% turn to it for gaming[3]. Further use cases of the TV also include supporting work at home and displaying art to elevate home décor.[4]

According to Simon Howe, Director – Visual Display, Samsung Australia, the insights show that Australians aren’t necessarily watching less TV, rather they’re watching differently. As Australian lifestyles have evolved, so too must the TV adapt to fit around the way Australians live and the content they’re engaging with.

“The TV has traditionally been designed around the room it sits in and has undergone various transformations over the years to help the TV elevate and optimise those spaces. But Australians aren’t living room by room anymore and the content they’re watching isn’t always shot in landscape formats,” said Mr Howe. “They might be working in one space, streaming vertical social content in another, bonding with family somewhere else, and switching between other activities throughout the day. It’s time to rethink the assumption that a TV has to stay in one place or compromise full-screen experiences to support family life.”

Samsung’s answer is the Movingstyle, a new 27-inch portable Smart Touch Screen TV that rotates between horizontal and vertical orientation and can be moved from room to room,[5] adapting to activities across a household – from a vertically filmed workout video in the morning, to a recipe propped up in the kitchen at lunchtime, to a portable workstation in the afternoon, to an evening relaxation device.

According to Mr Howe, the Movingstyle’s design responds to a broader shift in Australian tastes, not just behaviour. Samsung insights show that 63% of Australians want technology that suits their personal style[6]. Further, one in ten (10%) are craving TVs designed to be rollable, flexible and portable[7].

“Samsung has been the global number one TV brand for 20 years[8] because we put consumers at the heart of our innovations. Looking at these insights, the Movingstyle is a signal of where household screen design is heading, truly made for Australians and how they live.”

Availability

The Movingstyle is available nationwide via Samsung’s online store and leading retailers with an RRP of $1,999.00.

For more information on Samsung’s AV lineup and to access launch offers, please visit https://www.samsung.com/au/tvs/

[1] Pureprofile Research, commissioned by Samsung, September 2024. N=1,001

[2] Source: https://www.naa.gov.au/help-your-research/fact-sheets/introducing-television-australia-1956

[3] Pureprofile Research, commissioned by Samsung, August 2025. N= 1,040

[4] 5.6% displaying art or ambient visuals, 5.6% for work or productivity. Pureprofile Research, commissioned by Samsung, April 2026, n=1,020

[5] Not designed for outdoor use. The MovingStyle is not water or dust resistant. Viewing experience may vary depending on various factors including content type, format and environment.

[6] Pureprofile Research, commissioned by Samsung, April 2026. N=1,020.

[7] Samsung Brand Attitude Study, commissioned by Samsung, 2024. N=1,000

[8] Omdia, Feb 2026. Based on overall TV market share by manufacturer on an annual unit & revenue basis.

Samsung displaying its comprehensive gaming ecosystem at Gamescom 2026 in Cologne, Germany

Samsung Electronics Co., Ltd. today announced that it will be displaying its comprehensive gaming ecosystem spanning PC, console, and mobile games at Gamescom 2026, which is one of the world’s largest gaming events taking place in Cologne, Germany from 26 – 30 Aug.

Across a 1,090-square-meter exhibition space, Samsung will present its full package of gaming devices under its theme of “#PlaySamsung,” which includes gaming monitors, mobile devices, and SSDs. The experience will offer visitors hands-on experiences with popular game titles across a variety of genres and play environments.

Samsung is welcoming visitors to #PlaySamsung to experience the full package gaming experience.

“In this day and age, gaming goes far beyond the games themselves to encompass high-quality, personalised gaming experiences,” said Stephanie Choi, Executive Vice President and Head of the Global Brand Center at Samsung Electronics. “Through our integrated ecosystem we’re presenting at Gamescom 2026, Samsung is providing users with a way to take their gaming to the next level.”

Samsung will also unveil its 2027 Odyssey gaming monitor lineup and new portable SSD products at Gamescom, demonstrating how its broad portfolio of devices and technologies delivers more immersive and connected gaming experiences.

Full Gaming Lineup Spanning Monitors, Televisions, Mobile Devices, and SSDs

The space will consist of four dedicated exhibition zones: the Odyssey Zone, Galaxy Zone, Gaming Hub Zone, and T1 Zone. Each will be tailored to different products and gaming environments, allowing visitors to explore a variety of gaming scenarios firsthand.

Samsung’s Odyssey Zone featuring comprehensive lineup of gaming devices to deliver high-quality gaming experience.

The Odyssey Zone will bring together a comprehensive lineup of gaming devices centered around Samsung’s gaming monitors, as well as high-performance SSDs and headsets designed to deliver high-quality gaming experiences. Featured products include:

• Odyssey G8 (model: G80HS), Samsung’s first 6K gaming monitor.
• Odyssey OLED G8 (model: G80SH), featuring 4K resolution and a refresh rate of up to 240
• Odyssey 3D (model: G90XF), the glasses-free 3D gaming monitor.

Samsung will bring Call of Duty: Modern Warfare 4 to its booth for an early hands-on experience during Gamescom 2026.

Visitors can experience Samsung’s latest Odyssey gaming monitors by playing popular titles including Activision’s Call of Duty®: Modern Warfare® 4, Pearl Abyss’ Crimson Desert and CD PROJEKT RED`s Cyberpunk 2077, which features HDR10+ GAMING[1] to provide vivid graphics that capture the developers’ original intent. Cyberpunk 2077 and Cronos: The New Dawn will be available to play on the Odyssey 3D gaming monitor, as well. Additionally, the Odyssey Zone will highlight the high-performance 9100 PRO SSD — designed to enhance gaming performance. Together, these products will allow visitors to experience the synergy across Samsung’s gaming devices for a more vivid and immersive gaming experience.

Odyssey Zone will feature the 91000 Pro SSD designed to enhance gaming performance.

At the Galaxy Zone, visitors will be able to explore Samsung’s mobile gaming ecosystem, designed to enable fast and seamless gaming anytime, anywhere. Featured products include:

• Galaxy Z Fold 8 Ultra and Galaxy S26 Ultra, powered by a customised mobile processor —Snapdragon® 8 Elite Gen 5 Mobile Platform for Galaxy[2] to deliver powerful gaming performance
• Galaxy Buds 4 Pro, which includes a low-latency gaming mode.
• New ultra-fast and portable SSD products with next-generation interfaces.

Samsung’s Galaxy phones designed for seamless gaming experience anytime, anywhere.

Visitors will be able to try the mobile devices firsthand with globally popular games across a variety of genres, including Genshin Impact, Asphalt Legends, Honor of Kings, and more.

Experience the console free gaming experience at Samsung’s Gaming Hub at Gamescom 2026.

Meanwhile, at the Gaming Hub Zone, visitors will be able to experience Samsung Gaming Hub, which enables direct access to cloud gaming through compatible televisions and monitors without connecting to a separate console or downloading games. Products on display include the Samsung OLED TV (S95H model), and Galaxy S26 Ultra.

Samsung has also partnered with global esports team T1 to present the T1 Zone, where visitors will be able to try the equipment used by world-renowned League of Legends player “Faker”, Sang-hyeok Lee.

Visitors can use the same gaming equipment as renowned League of Legend player “Faker” in Samsung’s T1 zone.

Bringing the Energy of Korean PC Café Culture to Gamescom Through a Variety of Events

Samsung is also bringing the atmosphere of a Korean PC café to Gamescom 2026, creating a unique experience space for global visitors interested in K-culture.

Beyond showcasing its latest technology, the company will host a variety of on-site programs and participatory events including influencer gaming matches and product-reveal events. Visitors can register on the web application and complete missions throughout the booth to earn points redeemable for rewards, such as popular Korean snacks.

Samsung is also preparing a Spatial Signage event, which will utilise glasses-free 3D displays to create immersive experiences. When visitors stand in front of the display after selecting a T1 team member, Spatial Signage will create the impression of meeting that player in real time.

On 27 – 28 Aug, the World Finals of the #PlayGalaxy Cup in PUBG Mobile will take place on a stage within the booth as 10 elite teams who advanced through global preliminary rounds compete to determine the champion. The stage will host a variety of programs, including a special match between popular gaming influencers, an interactive racing program, and SSD influencer talks.

On 27 Aug, Samsung will also unveil the full lineup of 2027 Odyssey gaming monitors featuring industry-first technologies and launch its new portable SSD products.

[1] To use HDR10+ GAMING, the content must be HDR10+ GAMING compatible, and additional settings may need to be adjusted depending on the content.

[2] Snapdragon branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries. Snapdragon is a trademark or registered trademark of Qualcomm Incorporated.

(From left) “Vienna Viewed from the Belvedere Palace” (1758/61) by Bernardo Bellotto the Elder on OLED TV, “Summer” (1563) by Giuseppe Arcimboldo on The Frame and “The Tower of Babel” (1563) by Pieter Bruegel the Elder on Micro RGB TV at Kunsthistorisches Museum in Vienna. Photo: Seniad Kasupovic. Image simulated for illustrative purposes. Cables not shown.

Samsung Electronics Co., Ltd., and the Kunsthistorisches Museum in Vienna today announced a new partnership to bring 43 carefully selected masterpieces from the museum’s collection to Samsung Art Store.[1] Starting today, art enthusiasts worldwide will be able to access these iconic works in stunning 4K resolution exclusively on compatible Samsung TVs.[2]

“The Kunsthistorisches Museum is not merely an institution — it’s a symbol of Austrian cultural identity and is our neighbor, our partner and our home,” said Dario Casari, President of Samsung Austria and Samsung Switzerland. “This partnership represents something truly special for Samsung— by combining these world-class cultural treasures with Samsung’s cutting-edge display technology, we’re creating a unique bridge between history and innovation, bringing Vienna’s artistic legacy to audiences around the globe.”

(From left) “Vienna Viewed from the Belvedere Palace, known as “Canaletto View” (1758/61) by Bernardo Bellotto on OLED TV and “The Art of Painting” (1665-1668) by Johannes Vermeer on Micro RGB TV at Kunsthistorisches Museum. Photo: Seniad Kasupovic. Image simulated for illustrative purposes. Cables not shown.

Masterpieces From Bruegel to Vermeer Now Available Digitally

The Samsung Art Store collection features some of the most significant works from the Kunsthistorisches Museum’s painting gallery, including:

• Several paintings by Pieter Bruegel the Elder, including the famous “The Tower of Babel”
• Johannes Vermeer’s “The Art of Painting”
• Gustav Klimt’s “Nuda Veritas”
• Canaletto and Bellotto’s iconic views of Venice and Vienna
• Giuseppe Arcimboldo’s “Summer”
• Works by Rubens, Velázquez, Caravaggio, Titian, Rembrandt and Raphael

Thanks to high-resolution digital rendering, viewers can appreciate the finest details of these extraordinary works. Bruegel’s “The Tower of Babel” reveals countless architectural and technical details, while Vermeer’s “The Art of Painting” impressively showcases the artist’s distinctive use of light and precision.

“The Tower of Babel” (1563) by Pieter Bruegel the Elder on The Frame Pro. Image simulated for illustrative purposes. Cables not shown.

Bringing World-Class Cultural Heritage Directly to the Home

With the Kunsthistorisches Museum joining the Samsung Art Store platform, Samsung continues to expand its premium portfolio of international cultural institutions. Existing collaborations with renowned museums such as the Louvre in Paris, the Prado Museum in Madrid, and the MUNCH Museum in Oslo already offer users access to unique art collections directly on their Samsung TVs[3].

Samsung Art Store offers a curated selection of thousands of international artworks displayed in native resolution with precise colour calibration. Users can personalise their viewing experience by selecting artworks according to style, period or mood, transforming their living spaces into their own digital gallery.

“We are delighted to join Samsung Art Store and share our unparalleled collection with a global audience,” said Dr. Jonathan Fine, General Director of KHM-Museumsverband. “By making these masterpieces accessible to everyone, regardless of location, we can engage a wider public. This digital experience will fascinate viewers and inspire them to encounter the original artworks in person at our museum in Vienna, bridging the gap between digital accessibility and the irreplaceable experience of standing before the originals.”

Back row, from left: Manuel Laporta Osante, Head of TV/AV – Samsung Austria, Verena Eisner, Deputy CFO – The Kunsthistorisches Museum Wien, Antonio Marques, Strategy Product Manager – Samsung Austria. Front row, from left: Paul Frey, General Manager – The Kunsthistorisches Museum Wien, Dario Casari, President – Samsung Austria and Samsung Switzerland.

[1] Samsung Art Store subscription required. Subscription fees apply. Artwork availability and collection contents are subject to change at any time without notice or user notification.

[2]  Compatible models may vary by year and region. Compatible 2025 models include Neo QLED 8K, Neo QLED 4K, The Frame, The Frame Pro, and Q7F. Compatible 2026 models include Micro RGB, OLED, Neo QLED, Mini LED, The Frame, The Frame Pro and The Movingstyle. Availability of Samsung Art Store may vary by model. Subscription and internet connection required

[3] Compatible models may vary by year and region. Compatible 2025 models include Neo QLED 8K, Neo QLED 4K, The Frame, The Frame Pro, and Q7F. Compatible 2026 models include Micro RGB, OLED, Neo QLED, Mini LED, The Frame, The Frame Pro and The Movingstyle. Availability of Samsung Art Store may vary by model. Subscription and internet connection required.

Call of Duty: Modern Warfare 4 on Samsung TV and Odyssey Monitor. Image simulated for illustrative purposes. Cables not shown.

Call of Duty is a critically acclaimed and award-winning franchise that has become one of gaming’s most recognised intellectual properties. The collaboration marks another step in Samsung’s efforts to expand next-generation gaming experiences across TVs, monitors, soundbars, Wi-Fi speakers and connected gaming services.

“We are pleased to be the official TV, monitor, soundbar and Wi-Fi speaker partner for Call of Duty: Modern Warfare 4, bringing players a more immersive experience through Samsung’s premium display and audio technologies,” said Hun Lee, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “We will continue working with leading developers to strengthen gaming experiences across our display portfolio.”

HDR10+ GAMING[1] Brings Greater Detail to Gameplay

Samsung and Call of Duty will integrate HDR10+ GAMING into Call of Duty: Modern Warfare 4. The technology helps deliver more accurate colour and contrast[2], supporting the immersive visual experience that reflects the creative intent of the developers.

“Samsung’s display and gaming technologies provide an exciting way to experience Call of Duty: Modern Warfare 4,” said Cody Neal, Head of Partnerships at Activision. “Partnering with Samsung allows us to showcase the game with clarity, scale and responsiveness that complement the intensity at the heart of Call of Duty.”

Modern Warfare 4 will officially support a 32:9 super ultrawide aspect ratio, allowing Samsung Odyssey G9 users to experience a wider format giving players a broader sense of space in-game.

Call of Duty: Modern Warefare 4 on Samsung Odyssey Monitor. Image simulated for illustrative purposes. Cables not shown.

Samsung Gaming Hub Streaming Call of Duty: NEXT

As part of the collaboration, Samsung Gaming Hub users will be able to watch Call of Duty: NEXT live through Samsung Gaming Hub on 21 Aug at 9 am PST / 22 Aug at 3 am AEST. Ahead of the event, a tune-in banner promoting Call of Duty: NEXT will be featured in the Samsung TV Gaming Hub masthead.

Samsung will also distribute Beta Early Access codes for Call of Duty: Modern Warfare 4 through the Samsung Promotion app. The codes will give selected players an opportunity to experience the Modern Warfare 4 Beta from Aug. 21-25, before the Open Beta begins, starting 28 Aug through to 1 Sep. Users can check for Beta Early Access code availability and event details on the Samsung TV Gaming Hub[3].

Samsung Gaming Hub allows users to access major cloud gaming services, including Xbox Cloud Gaming[4], as well as other game-related content, in one place. With it, users can access supported services and content without switching devices.

Gamescom 2026: Samsung Odyssey To Showcase Speed and Detail of Modern Warfare 4

Additionally, Samsung will bring Call of Duty: Modern Warfare 4 to its booth for an early hands-on experience during Gamescom 2026, taking place 26 – 30 Aug in Cologne, Germany. As one of the world’s leading events for computer and video games, Gamescom brings together players, creators, publishers and technology brands from across the industry.

At the event, Samsung will provide Call of Duty: Modern Warfare 4 Vault Edition Battle.net game codes to select players who visit its booth[5]. Visitors will also be able to play the highly anticipated title ahead of its official 23 October release on premium Samsung Odyssey gaming monitors. Built for modern gaming, Odyssey monitors give players the visual clarity and smooth performance needed for competitive play and cinematic moments.

For more information, visit www.samsung.com/au.

[1] HRD10+GAMING compatible monitors include Odyssey OLED G8 32 inch G80SD Gaming Monitor, 57″ DUHD Odyssey Neo G9 G95NC Gaming Monitor, and 27″ Odyssey OLED G6 G60SD QHD 360Hz Gaming Monitor. To use HDR10+ GAMING, the content must be HDR10+ GAMING compatible, and additional settings may need to be adjusted depending on the content.

[2] Compared to non HDR10+ supported gaming content.

[3] Beta codes will be available from 17 August through the Samsung Promotion App  and a banner displayed in the Samsung Gaming Hub. Limited beta codes available on a first come, first served basis. Samsung Account ID and device information required.  

[4] Supported features and games may vary by country and model. An internet connection, additional gaming service subscription and compatible controller are required. Samsung Account required for network-based smart services, including streaming apps and other smart features

[5] A total of 500 codes will be distributed through selected on-site activities. Details on how to win and claim codes will be announced on-site. The rules, tasks, and number of codes distributed may be subject to change depending on the on-site situation.

 With wins across TV, Mobile Phones and Home Appliance categories and awards for reliability, quality, performance and value, the accolades reflect a wide-spread consumer belief that Samsung continues to deliver some of the most recommended and most loved consumer electronics products for Australians.

Unchallenged for seven years, Samsung has once again achieved the title of Australia’s ‘Most Loved TV brand’; the only brand to win this award since Finder launched the category in 2020. Samsung’s continued leadership reflects its commitment to offering a diverse range of AI-powered displays – from Micro RGB, OLED and Mini LED panels to TVs featuring Glare-Free coatings, Art Store, and competitive gaming features across various screen sizes – to ensure there is a screen to suit every Australian lifestyle and living space.

Samsung also claimed Australia’s Most Recommended Mobile Phone brand, while retaining the title of ‘Top-Quality’ Mobile Phone brand for the second consecutive year. The winning accolades closely follow the announcement of Samsung’s new expanded Galaxy Z series line-up, opening a new chapter of foldable smartphone experiences built to enhance productivity, discovery, and self-expression for Australians.

“It’s an honour to be recognised by Australians for making smartphones that consumers are proud of and can confidently recommend to their friends and family,” said Eric Chou, Vice President of the Mobile eXperience (MX) Division at Samsung Australia. “At Samsung, we are proud to bring a range of smartphones and tablet devices that offer features and form factors to suit every Australian, offering consumers choice and reliability via devices designed to continually personalise and optimise to user needs over time.”

Samsung also delivered an exceptional performance in home appliances, with Samsung’s Refrigerator line-up securing a sweep across four categories including ‘Top Value’, ‘Most Reliable’, ‘Top Performance’ and ‘Most Recommended’. Furthermore, Samsung’s Top Load Washing Machines were voted ‘Most Loved’ by Australians’, demonstrating a preference by Australians for large capacity connected appliances that can support individual and family routines and lifestyles easily, intelligently and reliably over a long period of time.

Beyond these wins, Samsung also collected a further 48 Highly Commended awards including three in Mobile Phones, five in Tablets, one in TV, eleven in Refrigeration, eighteen in Laundry and four in Air Purifier categories.

“Samsung is focused on developing innovations across the home that feel like they have been made for Australians. It’s incredibly reassuring to see our TVs and home appliances recognised so strongly by the people who use them every day,” said Phil Gaut, Director of the Consumer Electronics Division at Samsung Australia. “Collecting consecutive wins in TV and laundry categories tells us we’re delivering real value, whether that’s via TVs designed to deliver art in bright Australian living rooms or appliances built to care about what Australians do like saving time, money and energy everyday.”

According to Taylor Blackburn, personal finance specialist at Finder, Samsung continues to stand out year after year as a brand that continues to deliver products Australians trust, recommend and genuinely love.

“Our Finder Customer Satisfaction Awards survey 50,000 people – this is not a small sample size. Samsung’s repeated success across multiple categories across multiple years shows a clear pattern; Australians value reliability, quality and performance,” said Blackburn. “Whether it’s TVs, mobile phones or home appliances, consumers are rating Samsung highly. It’s no mean feat to be loved, trusted and recommended..”

In 2026, Finder independently surveyed over 50,000 Australians, asking them to rank the products and brands they use everyday across categories of most loved, best value, most reliable, great performance, easy to clean, easy to use and most recommended. Australian’s preferences are recognised as part of Finder’s Customer Satisfaction Awards program, helping further Australian consumers identify the products and brands that may suit their lifestyles as voted by like-minded consumers.

For further information on Samsung’s range of consumer products, visit: https://www.samsung.com/au.

 To view further results from Finder Australia’s 2026 Customer Satisfaction Awards, visit: https://www.finder.com.au/finder-awards/customer-satisfaction-awards

Note to the Editor:

Samsung Australia – Full list of 2026 Finder’s Customer Satisfaction Awards