Samsung Australia has today announced the launch of its full 2026 TV line-up, spanning premium Micro RGB, OLED, Neo QLED, and Lifestyle TVs, as well as mainstream Mini LED and UHD TVs. In its 20th year as the world’s No. 1 TV brand[1], Samsung is expanding AI-powered features across more models, making smarter picture, sound and personalised viewing experiences a reality for more Australians. Also in its 12th year as the Global No.1 Soundbar brand,[2] Samsung has expanded its portfolio of design-led Wi-Fi speakers and soundbars, via an all-new Music Studio Series, the next generation of powerful Q-Series soundbars, and refreshed Sound Tower models.

In 2026, Samsung TVs are not only designed to be sharper[3], but smarter with Vision AI Companion (VAC) features available across 4K-and-above TVs. The expansion brings AI-powered viewing to more categories, screen sizes and consumer passion points[4] and reflects Samsung’s broader strategy to make AI a central part of the TV experience. Backed by 7 years of One UI Tizen upgrades and compatible with Endless Entertainment solutions including Samsung TV Plus, Samsung’s Vision AI Companion autonomously enhances home entertainment and simplifies interactions through natural conversations based on user preferences driving personalised experiences.[5]

“Samsung’s 2026 AV range is our most diverse and accessible yet, marking a defining moment in how Australians experience entertainment at home,” said Simon Howe, Director – Visual Display, Samsung Australia.

“As we celebrate 20 years as the world’s No. 1 TV brand, we’re proud to introduce new innovations, from our breakthrough Micro RGB technology[6] to Vision AI-powered picture and sound solutions, once again setting a new benchmark for home entertainment. With these advancements, a new reality comes to light through lifelike visuals, precise colour, and by harnessing AI, providing deeply personalised experiences that will bring Australians closer to the content they love.”

Mr Howe continued: “Whether it’s sport, gaming, film or everyday viewing, our expanded range of ultra-large, Glare-Free TVs are made for Australians, making every moment more immersive and real. Our new range of AI-powered TVs go beyond entertainment to deliver practical benefits in everyday life, helping Australians find what they want faster, enjoy content easily, and make the most of their TV time.”

Image simulated for illustrative purposes.

Vision AI Companion Brings Smarter, More Immersive Viewing

Vision AI Companion (VAC) brings together Samsung’s broadest range of AI service platforms, including Bixby, Perplexity, and Microsoft Copilot, to make the TV experience more intelligent and personalised.[7] Designed to work alongside users as an entertainment companion, VAC can help guide what to watch, what to eat, and what to listen to, extending the role of the TV beyond viewing alone.[8]

Unlike AI designed for individual devices and users, Samsung Vision AI Companion is purpose-built for the communal TV screen[9] using various LLMs, including Microsoft Copilot and Perplexity to share visualised, intelligent responses adapted to Australian questions and requests[10]. An upgraded version of Bixby sits at the core of Vision AI Companion which enables more natural dialogue, deeper contextual understanding, and personalised responses.

Samsung insights show that shared experiences with family around the TV is particularly important for Australians, with half of respondents claiming their TV brings their family closer together for quality time[11]. In fact, 45% of respondents say the TV enables them to spend more time together[12], while 41% of respondents say the TV enables them to share passions and interests[13] with their families.

Samsung’s AI TV lineup also brings AI-enhanced entertainment features to movies, sports and gaming:

• AI Upscaling Pro[14]: uses AI to analyse and enhance low-resolution content in real time, delivering greater detail, depth and contrast, while Colour Booster Pro[15] analyses and categorises scenes to provide more vivid, lifelike colour.
• AI Soccer Mode Pro[16]: analyses match scenes in real time to optimise picture and sound for smoother ball movement, vivid colour and more immersive stadium audio.
• AI Sound Controller Pro[17]: analyses dialogue, background music and sound effects in real time, letting users adjust individual layers for a more immersive experience.

Vision AI Companion is available on Samsung’s entire 2026 TV range as well as being available on select 2025 models – Q7F or above.[18]

Samsung brings eight sizes across two Micro RGB series to bring life-like picture quality to Australians. Image simulated for illustrative purposes. Cables and Wireless One Connect not shown.

Micro RGB: Defining the Future of Premium Picture Quality

Micro RGB expands Samsung’s premium TV experience across a wider range of screen sizes, bringing highly precise colour, brightness and immersive AI-powered viewing to a large portion of Australian consumers. Available in the R95H and R85H series in sizes from 55 to 115 inches[19], Micro RGB is built on Samsung’s proprietary Micro RGB Technology, which uses individually controlled red, green and blue micro-sized LEDs[20] to deliver highly precise light control, richer detail and more natural colour.[21]

Made for Australians’ bright homes, Samsung’s certified Glare Free technology[22] on Micro RGB R95 models minimise light reflection in bright environments, helping preserve a clear viewing experience across both long summer days and dark winter viewing sessions. With a near edge-to-edge Infinity Air Design display, the 12.9mm slim profile and Infinity Air stand[23] help make the Micro RGB R95 model look like it is floating in the air, while being Wireless One Connect ready[24] for a clutter-free finish.

Micro RGB also brings Vision AI Companion (VAC)[25] and other AI-optimised features to Samsung’s premium large-screen category, adding more intelligent and personalised viewing experiences. Micro RGB AI Engine Pro[26] helps fine-tune colour, motion and depth, so viewers can stay immersed in every scene. With Micro RGB Precision Colour 100[27], colour expression appears fuller and more lifelike, with a ≥100% BT.2020 gamut ratio.

Micro RGB Colour Booster Pro[28] and Micro RGB HDR Pro[29] leverage Samsung’s AI technology to further refine picture quality by optimising colour and contrast scene by scene, helping deliver more vibrant visuals across a wide range of brightness levels.

Samsung OLED S95H features a FloatLayer Design and is One Connect Box Ready. Image simulated for illustrative purposes. Cables and Wireless One Connect not shown.

OLED: Expanding the Lineup for More Viewing Preferences

Samsung’s 2026 OLED TVs include the S95H, S90H and S85H, offering deep blacks, rich colour, immersive performance and refined design across a wider range of viewing preferences. Certified Glare-Free technology – previously available only on the S95F model – now expands to both the S95H and the S90H, helping the display’s true blacks and rich colours stay clear and undisturbed, even in bright rooms[30].

On the flagship S95H, Samsung adds premium features designed to elevate both entertainment and art, and is Wireless One Connect ready for a clutter-free finish.[31] Pantone Validated ArtfulColor helps preserve the authenticity of original artwork with faithful colour and exceptional detail, while Art Store extends Samsung’s art experiences to OLED. The model’s FloatLayer Design also gives the display a lighter, more refined presence that blends in more naturally with the home.

For gaming and sports, Samsung OLED’s Ultimate Gaming Pack helps keep fast motion crisp and responsive. It brings together Motion Xcelerator 165Hz, support for key VRR platforms such as AMD FreeSync Premium Pro and NVIDIA G-SYNC Compatible, and quick-access gaming tools for smoother, more intuitive play[32].

The OLED S95H and S90H feature the NQ4 AI Gen3 Processor, which is powered by 128 AI neural networks to enhance picture and sound experiences[33]. For soccer fans, AI Soccer Mode Pro on S95H and S90H – and AI Soccer Mode on S85H[34] – the TV will automatically detect live matches to sharpen player detail, and help produce a balanced crowd atmosphere with clear commentary, so every moment feels more immersive and match-ready, with minimal distractions[35].

Pictured: The Frame Pro in Art Mode. Image simulated for illustrative purposes. Cables and Wireless One Connect box not shown.

The Frame: Elevating the Art TV Experience

The Frame lineup includes models designed for different spaces and installation needs. Across the line-up, users can enjoy Art Mode with access to 5,000+ professionally curated artworks,[36] along with experiences personalised by VAC.[37]

The Frame Pro (LS03HW model) features Neo QLED picture quality[38] and Wireless One Connect[39] while The Frame (LS03HE model) features QLED picture quality[40]. A built-in installation model of The Frame is also available for spaces that call for a cleaner, more integrated look.[41]

Key features of The Frame Pro include:

• Slim 24.9mm design depth: helps The Frame Pro deliver a more refined, art-inspired profile.
• Modern Frame Design and Wireless One Connect[42]: designed to provide a cleaner, clutter-free setup.
• Neo QLED picture quality[43]: paired with Pantone Validated ArtfulColor[44] and Glare Free technology[45], helps deliver rich contrast, lifelike, paper-like colour expression and clearer detail, even in bright rooms.

Key features of The Frame (LS03HE model) include:

• A built-in design: enables easy in-wall wiring while preserving The Frame’s iconic flush-to-wall look.[46]
• The Frame delivers incredible picture quality and lifelike colour with PANTONE Validated® certification. Powered by our most advanced Glare Free technology, it is designed to reduce reflections while minimising visual discomfort, even in bright indoor lighting. Combined with QLED, it helps ensure great clarity and art quality, so virtually every image looks focused and beautifully true to life.[47]

Neo QLED: Enhanced Picture Quality With More Connected Experiences

Samsung’s Neo QLED brings together enhanced AI picture quality and more connected viewing experiences across the QN80H, available in sizes from 50 to 100 inches. Each model delivers the brightness, contrast and smart optimisation expected from a true QLED experience.

Vision AI Companion (VAC) helps make the viewing experience more seamless and context-aware by naturally surfacing helpful information on screen without interrupting content.[48] Across the Neo QLED line-up, Samsung expands AI-powered picture and motion experiences, including 4K Upscaling – with gaming performance of up to 144Hz available on select models – while the NQ4 AI Gen 2 Processor helps optimise picture and sound for a wide range of content.[49]

Samsung adds 10 affordable new Mini LED models to its 2026 TV line-up. Image simulated for illustrative purposes. Cables not shown.

Mini LED: Optimised for AI, Made More Accessible

Samsung Mini LED brings a brighter, richer viewing experience to more viewers.[50] More precise light control and Pure Spectrum Colour give images greater depth and clarity, as well as contrast that feels more defined from scene to scene.[51]

The M70H, available in 85, 75, 65, 55, 50 and 43-inch models, delivers the core benefits of Samsung’s Mini LED experience, combining Samsung’s Mini LED picture quality with a broader set of AI-powered features for sports, gaming and everyday viewing:

• Motion Xcelerator up to 120Hz[52]: keeps fast-paced content smooth and clear.
• Mini LED HDR[53]: adds a more dynamic viewing experience.
• Mini LED Processor 4K[54]: optimises everyday picture performance.
• Adaptive Sound[55]: helps maintain a clearer, more balanced audio.

Samsung brings powerful, timeless Music Studio 7 & 5 wireless speakers to Australia. Image simulated for illustrative purposes. Cables not shown.

Music Studio 7 and 5: Lifestyle Audio Designed for Modern Spaces

Samsung has also expanded its lifestyle audio lineup with Music Studio 7 and Music Studio 5, pairing immersive sound with design that naturally blends into modern spaces and everyday living environments. The new models build on Samsung’s long-standing leadership in premium home audio, including its 12-year run as the world’s No. 1 soundbar brand[56], while helping create a more powerful integrated ecosystem that supports a wider variety of sound system combinations and a richer audiovisual experience.

Music Studio 7(HW-LS70H-Black, HW-LS71H-White) delivers an immersive 3.1.1-channel audio experience designed for richer, more expressive listening. Key features include:

• Hi-Resolution Audio and Dolby Atmos^®[57]: more detailed and immersive sound playback, while its super tweeter extends frequency response up to 35kHz for enhanced musical detail.
• Expanded Q-Symphony[58]: lets users connect up to five compatible sound devices with a Samsung TV to build a more immersive audiovisual experience at home.
• Built to pair naturally with big-screen TVs[59]: two Music Studio 7 units placed on either side of a larger display can create a more balanced interior look while widening the stereo soundstage.

Music Studio 5(HW-LS50H-Black), HW-LS51H-White) brings immersive sound to a more compact speaker format. Built for wireless music streaming, it supports high-resolution playback and effortless everyday listening. Features include:

• Dot Design by Erwan Bouroullec: a refined, design-forward speaker presence that is designed to blend seamlessly into any interior.

• AI Dynamic Bass Control[60]: Samsung’s proprietary technology that delivers powerful sound in a compact form factor while deepening low frequencies with minimal distortion.
• Samsung Audio Lab[61]: tunes the speaker, which uses a 4-inch woofer and dual tweeters with a built-in waveguide for clear, balanced sound, while Dolby Atmos^® support adds a more immersive listening experience.[62]

Samsung TV Plus: From TV Service to Global Media Platform

Samsung is also expanding its TV ecosystem through Samsung TV Plus[63], a premium global entertainment service designed to deliver exceptional experiences for every moment. With more than 100 million monthly active users, Samsung TV Plus offers thousands of shows and movies on demand in one place.

Samsung TV Plus provides users with instant access to content without additional sign-ups or payment. Originally rooted in Samsung’s TV ecosystem, the service has grown into a global media platform that extends the value of Samsung’s hardware leadership into everyday viewing. Samsung TV Plus is available exclusively on Samsung TVs, Galaxy devices, Samsung Smart Monitors, and Family Hub refrigerators, with no subscription required.

Samsung is also expanding connectivity across its 2026 TV lineup with support for Google Cast[64] on select models, including Mini LED, Neo QLED and Crystal UHD TVs. The feature allows users to stream videos, music and other content directly from compatible smartphones and tablets to the TV, adding more flexibility to the viewing experience.

Google Photos[65] memories is now available on eligible 2026 Samsung TVs, giving users a new way to relive their favourite moments on the big screen[66]. This experience surfaces curated photo memories through Samsung Daily+, the Now brief on-screen widget and the Google Photos app, available first and exclusively for six months. Additional Google Photos features will roll out on Samsung TVs later in 2026.

Availability

Samsung’s 2026 range of AI TVs are available across Australia via Samsung.com/au and leading retailers. For more information about Samsung`s 2026 AI TV lineup, please visit www.samsung.com/au

Price Guide

Pricing is set at dealer discretion.

[1] Global No.1 TV brand for 20 years. Source – Omdia, Feb 2026. Based on overall TV market share by manufacturer on an annual unit & revenue basis.

[2] Samsung is ranked No.1 soundbar brand for 12 years (2014–2025) ® Futuresource Consulting Ltd. Based on overall soundbar market share by manufacturer on an annual unit & value basis.

[3] Compared to previous Samsung TV models.

[4] Series and model counts are based on the global launch lineup and may vary by region.

[5] Provides AI created content, with accuracy not guaranteed. Not all accents, dialects, and expressions are recognised. Availability of features may vary. Available on 2025 Q7F and above, and 2026 TVs.

[6] VDE Testing and Certification Institute evaluated RGB Micro LED size is ≤ 100 µm. Test Report 331701-TL6-, valid until 8 July 2026.

[7] Services are subject to change and may be suspended or ceased without notice. Not all languages, accents, dialects and expressions are recognised. Internet connection and Samsung account required. Data usage and subscription fees may apply.

[8] Information based on current viewing available on Samsung TV Plus channels only. Provides AI created content, with accuracy not guaranteed. Not all accents, dialects, and expressions are recognised. Availability of features may vary. Available on 2025 Q7F and above, and 2026 TVs.

[9] User interface subject to change without prior notice.

[10] Copilot by Microsoft, Perplexity, and other Samsung Vision AI Companion services terms apply and may require account login. Free and subscription-based versions available.

[11] 100 years of TV, Pure Profile, 2024. N=1,001 – ‘Q15 – In what ways has TV brought your family closer? 51% ‘Spending more quality time together

[12] 100 years of TV, Pure Profile, 2024. N=1,001 – ‘Q15 – In what ways has TV brought your family closer? 45% ‘Spending more quality time together

[13] 100 years of TV, Pure Profile, 2024. N=1,001 – ‘Q15 – In what ways has TV brought your family closer? 41% ‘Sharing passions and interests

[14] Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode.

[15] Viewing experience may vary according to types of content and format. May not apply to Game Mode or Filmmaker Mode.

[16] AI technology designed to detect and optimise soccer content only. Availability and performance will vary according to several factors including source content and application in use

[17] Availability and performance will vary according to several factors including source content and application in use. Not all accents, dialects and expressions may be recognised by voice command.

[18] Feature accessible by the AI button for 2026 TVs, or by the Home button (long press) on the remote control without an AI button for remote controls on 2025 TVs (Q7F and above) and 2026 Crystal UHD TVs.

[19] Samsung R95H range is available in 65”, 75”, 85”. Micro ERGB R95F is available in 115”. Micro RGB R85H range is available in 55”, 75”, 85” and 100”.

[20] VDE Testing and Certification Institute evaluated RGB Micro LED size is ≤ 100 µm. Test Report 331701-TL6-, valid until 8 July 2026.

[21] Compared to non-RGB backlit TVs.

[22] The R95H has been independently verified as Glare Free: Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR <34 by UL LLC. (UL Solutions), Certificate Number: V166045 – Exp. 31/12/2026.

[23] Bezel specs up to 1.2mm top/side and up to 8.1mm bottom.

[24] Sold separately. TV requires a separate power cable connection. Operating distance can vary depending on the surrounding environment. Wireless One Connect Box may not function if there is an obstruction, such as a wall, hindering its connection to the TV within your home. Wireless One Connect Box box may not work properly if placed inside a closed metal cabinet.

[25] Information based on Samsung TV Plus channels only. Provides AI created content, with accuracy not guaranteed. Not all accents, dialects, and expressions are recognised. Availability of features may vary.

[26] Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode.

[27] VDE Testing and Certification Institute has tested and positively evaluated that Series MR95 has a picture quality for Micro RGB Colour gamut ratio of BT.2020 (CIE u`,v` ≥ 100%). Test Report 331701-TL6-, valid until 8 July 2026. Based on the wider colour gamut of BT.2020 when compared to DCI-P3.

[28] Viewing experience may vary according to types of content and format. May not apply to Game Mode or Filmmaker Mode.

[29] The range of Micro RGB HDR+ luminance is based on internal testing standards and subject to change according to viewing environment, source content or specific conditions.

[30] VDE Testing and Certification Institute evaluated the S90H and S95H for Real Black performance (Black level ≤ 0.005cd/m²; Greyscale discrimination (@500 Lx ambient; Gloss Unit ≤ 15GU). Test Report 332597-TL6-1, valid until 04/03/2027. The S95H and S90H meet the requirements of PANTONE® Validated: Certificate dated 20/02/2026. Picture quality may vary depending on quality and resolution of source content and viewing conditions. The S95H and S90H have been independently verified as Glare Free (Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR <34 by UL LLC. (UL Solutions), Certificate Number:  V166045 – Exp. 31/12/2026

[31] Wireless One Connext Box purchased separately. TV requires a separate power cable connection. Operating distance can vary depending on the surrounding environment. Wireless One Connect Box may not function if there is an obstruction, such as a wall, hindering its connection to the TV within your home. Wireless One Connect Box box may not work properly if placed inside a closed metal cabinet.

[32] AMD FreeSync requires a compatible gaming PC with a FreeSync-compatible AMD graphics card or APU. NVIDIA® G-SYNC® Compatible requires a-G-SYNC compatible NVIDIA graphics card or a FreeSync-compatible AMD graphics card or APU and requires enabling VRR settings in both the TV and GPU driver settings. Viewing experience may vary according to types of content and graphics processing unit, as well as network connection speeds and ping levels when gaming on the cloud.

[33] Picture quality of upscaled content will vary depending on the quality and resolution of source content and may not apply to PC connection and Game Mode.

[34] AI technology designed to detect and optimise soccer content only. Availability and performance will vary according to several factors including source content and application in use

[35] AI technology designed to detect and optimise soccer content only. Availability and performance will vary according to several factors including source content and application in use

[36] Stream complimentary curated art or additional artworks available via subscription. Internet connection required

[37] Provides AI created content, with accuracy not guaranteed. Not all accents, dialects, and expressions are recognised. Availability of features may vary. Feature accessible by the AI button 2026 TVs, or by the Home button (long press) on the remote control without an AI button for remote controls on 2025 TVs (Q7F and above) and 2026 Crystal UHD TVs.

[38] Picture quality may vary depending on quality and resolution of source content and viewing conditions.

[39] TV requires a separate power cable connection. Operating distance can vary depending on the surrounding environment. Wireless One Connect box may not work properly if placed inside a closed metal cabinet.

[40] Picture quality may vary depending on quality and resolution of source content and viewing conditions.

[41] Compared to traditional TVs. Built in Solution designed for house with dry walls. Requires drilling holes into wall. Not compatible with Wireless One Connect.

[42] TV requires a separate power cable connection. Operating distance can vary depending on the surrounding environment. Wireless One Connect box may not work properly if placed inside a closed metal cabinet.

[43] Picture quality may vary depending on quality and resolution of source content and viewing conditions. Screen image simulated for illustrative purposes.

[44] Validation for TV colour accuracy that expresses the same colour under standard light source (D65 based) with paper texture. (Error within ΔE ≤ 3.0 level that a person cannot feel colour difference). Picture quality may vary depending on quality and resolution of source content and viewing conditions. Screen image simulated for illustrative purposes.

[45] The LS03HW has been independently verified as Glare Free: Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR <34 by UL LLC. (UL Solutions), Certificate Number: V166045 – Exp. 31/12/2026.

[46] Built in Solution designed for house with dry walls. Requires drilling holes into wall. Not compatible with Wireless One Connect.

[47] The LS03HE meets the requirements of PANTONE® Validated: Certificate dated 20/02/2026. Picture quality may vary depending on quality and resolution of source content and viewing conditions. Screen image simulated for illustrative purposes. The LS03HE has been independently verified as Glare Free: Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR <34 by UL LLC. (UL Solutions), Certificate Number: V166045 – Exp. 31/12/2026.

[48] Information based on current viewing available on Samsung TV Plus channels only. Provides AI created content, with accuracy not guaranteed. Voice commands recognise English, French, Spanish, Portuguese, German, Italian, and Korean, but not all accents, dialects, and expressions are recognised. Availability of features may vary, depending on the source content and privacy settings. Requires internet connection.

[49] Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode.

[50] Compared to U8000H.

[51] Viewing experience will vary depending on various factors including quality and resolution of source content.

[52] 120Hz on M70H 55′ and above. Requires compatible gaming PC supporting 4K resolution, 100 Motion Rate and 60Hz Variable Refresh Rate. Picture quality will vary depending on quality and resolution of source content.

[53] The range of Mini LED HDR luminance is based on internal testing standards and subject to change according to viewing conditions or specifications.

[54] Picture quality of upscaled content and overall viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode.

[55] Performance may vary depending on installation environment and surroundings.

[56] Samsung is ranked No.1 soundbar brand for 12 years (2014–2025) ® Futuresource Consulting Ltd. Based on overall soundbar market share by manufacturer on an annual unit & value basis.

[57] Source content must be Dolby Atmos® for Dolby Atmos® playback. Sound quality will vary depending on environmental characteristics (including ceiling) and source content.

[58] Samsung Q-Symphony is compatible with all 2022-2026 Samsung TVs (excluding The Serif & The Sero) and Wi-Fi Speakers. Sound quality will vary depending on environmental characteristics (including ceiling) and source content. AI features are compatible with select TVs: (Y23 Q70C↑, Y24 Q70D↑, Y25 QN70F↑, Y26 M80H↑, Y24-26 The Frame, The Frame Pro). Maximum number of connected compatible sound devices vary according to production year (Y26: 5 devices, Y23-25: 3 devices, Y20-22: 1 device).

[59] Sound quality will vary depending on environmental characteristics (including ceiling) and source content. Feature accessible through the SmartThings app. Requires a mobile device running on Android 9.0 or above or iOS 15.0 or above (subject to change on software update) with the SmartThings app installed. SmartThings is compatible with selected devices. Please see samsung.com/au/SmartThings/. Each device must be connected to Wi-Fi or other wireless network. Content services are subject to change without notice.

[60] Sound quality and performance will vary depending on environmental characteristics (including ceiling) and source content

[61] Sound quality will vary depending on environmental characteristics (including ceiling) and source content.

[62] Source content must be Dolby Atmos® for Dolby Atmos® playback. Sound quality will vary depending on environmental characteristics (including ceiling) and source content.

[63] Ad-supported streaming service with content subject to change without notice.

[64] Google Cast is trademarks of Google LLC. Content services are subject to change without notice.

[65] Google Photos is trademarks of Google LLC

[66] Features and availability may vary by model and region.

soundbar Pictured: Q-Series HW-Q990H soundbar alongside Samsung TV. Cables not shown.

Samsung Australia has today unveiled its 2026 home audio range, introducing an expanded portfolio of design-led Wi-Fi speakers and soundbars crafted to deliver more personalised listening experiences for Australians. The line-up includes the all-new Music Studio 7 and Music Studio 5 wireless speakers, the next generation of powerful Q-Series soundbars, and refreshed Sound Tower models, each refined to complement modern lifestyles while enhancing home theatre experiences. This latest range builds on Samsung’s legacy as the world’s number one soundbar brand for 12 consecutive years[1] and continues Samsung’s commitment to offer a sound device to suit every Australian lifestyle.

“Samsung has been at the forefront of how Australians experience sound at home for over a decade. This leadership comes from combining deep audio expertise with a strong understanding of how listening habits have evolved; from immersive TV experiences to streaming music and podcasts. In 2026, we’re building on that foundation with audio that delivers premium performance while adapting seamlessly to everyday life and personal style,” said Simon Howe, Director – Visual Display and Brand Memory, Samsung Australia.

“Our expertly crafted Music Studio series and Q-Series soundbar ranges bring to life this combination of premium performance with timeless designs to meet the needs of various Australian lifestyles. Our latest audio products automatically optimise sound based on what you’re watching or listening to, and your surroundings, delivering a more immersive, personalised experience to every home.”

Music Studio 7 & 5 Wi-Fi Speakers: Inspired by the Origin of Sound Itself

Pictured: Black Music Studio 7. Image simulated for illustrative purposes. Cables not shown.

The all-new Samsung Music Studio Series is designed to deliver immersive audio for music, podcasts and TV audio, while perfectly harmonising with Australian living spaces. Both Music Studio 7 and Music Studio 5 share a timeless “Dot Design” by renowned designer Erwan Bouroullec, sculpted in minimalist forms to avoid being linked to a particular era or style.

“Something very contemporary, like consumer electronics, can quickly become outdated if designed in a style that doesn’t endure. When the style is wrong, even the ergonomics can feel compromised, and the object becomes its own limitation,” said Mr. Bourourllec.

“In a very conscious way, I tried to root the design of the Music Studio models in what I consider the ethos of a speaker: a cone with a point in the middle. That’s what I always saw as a child behind the front cover of a speaker and it’s a shape that our brain computes easily. The finishes of the Music Studio speakers do not clearly evoke a specific material and detailing was reduced to a minimum to balance modernity with a more in-temporal approach. What has emerged is two highly technical and powerful wireless speakers that appear as furniture or art that can sit in a teenagers’ bedroom, in a workshop, or on the mantel of a modern or classically styled home.”

Music Studio 7: See the music, listen to the art

Pictured: Music Studio 7. Image simulated for illustrative purposes.

Designed to bring sound and art together, the Music Studio 7 delivers powerful 3.1.1 channel audio, creating rich, clear sound that fills spaces with depth and character. Whether its helicopters flying across a TV screen, an orchestra in a concert hall, or an emerging band with deep bass, Australians can feel fully immersed with support for wired or wireless Dolby Atmos 3D audio[2].

Complementing the Music Studio 7, the Music Studio 5 uses a built-in woofer and front-firing tweeters alongside waveguide technology to help direct and spread sound evenly across a room, enabling Australians to enjoy great audio wherever the speaker is placed.

Across the Music Studio Series, Hi-Resolution Audio helps enable Australians to hear each layer of music via enhanced decoding and signal processing with support for up to 24‑bit/96 kHz. Samsung’s new Pattern Control technology further refines the experience by directing sound, reducing distortion, and dispersing audio more evenly throughout a space.

Both speakers also utilise AI processing to enhance bass and tailor sound to both content and environment. Dynamic Bass Control[3] preserves low frequencies and reduces distortion, while SpaceFit Sound Pro[4] customises audio based on room dimensions and layout. Active Voice Amplifier Pro[5] further improves clarity by detecting background noise and enhancing dialogue.

New in 2026, Q-Symphony supports pairing up to five Samsung sound devices[6], helping Australians craft a personalised home theatre setup based on their home set-up and passions. The feature can also automatically adjust sound based on where speakers are in the room,[7] helping to provide optimal performance whatever the setup. Via Q-Symphony, both Music Studio models can also be paired with a compatible Samsung TV and soundbar to work in unison for more immersive audio when watching movies and shows[8].

Music Studio 7 and Music Studio 5 can also wirelessly connect to various devices via Wi-Fi or Bluetooth, making it easy to play music and podcasts from popular streaming platforms. This includes a special integration with Spotify Tap, which enables Australians to double tap their phone to the Music Studio speaker to launch a playlist of recommended songs tailored to their taste. Another simple double tap again will conjure a fresh playlist – without needing to open your phone [9].  Further, two Music Studios can Stereo Play as dedicated left and right channels while up to 10 Music Studio models can connect via Group Play to create a spacious, flowing soundstage that flows naturally throughout the home[10].

Pictured: Music Studio 5. Image simulated for illustrative purposes.

The Music Studio 7 and the Music Studio 5 are now available in select retailers nationwide in Black and White models. The Music Studio 7 has an RRP of $749 while the Music Studio 5 has an RRP of $499 with pricing set at dealer discretion. For more information on the Music Studio range, please visit: https://www.samsung.com/au/audio-devices/wireless-speaker

Samsung Q-Series Soundbars: Elevating Home Theatre to New Heights

Pictured: Q-Series HW-Q990H alongside Samsung TV soundbar. Cables not shown. Third party speaker stand featured is not available for purchase.

For the ultimate cinematic experience, Samsung Q-Series soundbars continue to deliver powerful, detailed surround sound across all your content. In 2026, Samsung’s Q-Series soundbar range is helmed by the HW-Q990H and supported by the HW-Q930H 9.1.4ch soundbar and HW-Q800H 5.1.2ch soundbar, and HW-Q600H 3.1.2ch soundbar.

As the flagship, the HW-Q990H is Samsung’s most immersive soundbar yet, with true 11.1.4 channel sound designed to surround Australians from every angle.[11] Wireless Dolby Atmos[12] sound helps crisp sound flow around and above audiences to ensure every beat is heard, just as in a cinema. The HW-Q990H also features a compact dual active subwoofer with AI Dynamic Bass Control[13] which helps ensure powerful bass, while remaining space efficient.

New across the 2026 Q-Series range[14] is Samsung Sound Elevation[15]. This feature enhances listening comfort by using up-firing speakers to expand the perceived height of audio, helping dialogue feel more naturally aligned with on-screen action rather than the soundbar below.

Auto Volume is also now included, designed to reduce sudden volume changes when switching between channels, content, or streaming services[16]. By analysing incoming audio and normalising levels, it helps ensure a more consistent listening experience without needing to use the remote.

Samsung’s Q-Series soundbar range is now available in leading retailers nationwide. Pricing is set at dealer discretion with RRPs:

• Q-Series HW-Q990H/XY: RRP $1,999
• Q-Series HW-Q930H/XY: RRP $1,699
• Q-Series HW-Q800H/XY: RRP $1,099
• Q-Series HW-Q600H/XY: RRP $899

For more information on Samsung’s soundbar range, please visit: https://www.samsung.com/au/audio-devices/all-audio-devices/?q-series-soundbar

Pictured: Q-Series HW-Q990H soundbar. Cables not shown.

Sound Towers: Combining portable convenience with audio power 

Pictured: Samsung Sound Tower MX-ST50F. Image simulated for illustrative purposes. Cables not shown.

Rounding out the 2026 line-up, Samsung’s refreshed Sound Tower range delivers a portable audio solution designed for both indoor use and casual outdoor entertainment to help Australians release the beat wherever the moment takes them.[17]

Engineered for clear and balanced sound across a variety of environments, the Sound Tower MX-ST50F delivers up to 240W of output, supported by an enhanced acoustic design for wide audio coverage. Alongside the MX-ST40F, the range incorporates dual woofers and advanced waveguide-assisted tweeters to help ensure consistent clarity and dispersion.[18]

Both models also feature an IPX4 rating for its splash-resistance.[19] Designed for portability, the Sound Tower range also offers extended battery life. The ST50F provides up to 18 hours of playtime and includes a telescopic handle and wheels for easy transport, while the ST40F delivers up to 12 hours with a convenient top carry handle.[20]

The Sound Tower’s Party Lights+ system transforms any gathering into an immersive audio-visual experience. With five mood presets and six dynamic lighting patterns, users can create the perfect vibe using the Samsung Sound Tower App[21]. The lighting system reacts in real time, analysing beats and frequencies to activate multiple LED zones in sync with the music. Effects such as Wave, Trail, Spark, Breeze, Flow and Flare help set a wide range of moods from festive, high-energy moments to relaxed, ambient settings, making the Sound Tower a vibrant centrepiece for virtually any occasion.

Samsung’s 2026 Sound Tower models are available on Samsung.com/au and via select retailers only. The Sound Tower MX-ST50F has an RRP of $699 while the Sound Tower MX-ST40F has an RRP of $479 with pricing set at dealer discretion. For more information on the Sound Tower range, please visit: https://www.samsung.com/au/audio-devices/sound-tower/

To find out more about Samsung’s 2026 TV and audio line-up, register your interest and unlock exclusive launch benefits: https://www.samsung.com/au/tvs/handraiser/

[1] Samsung is ranked No.1 soundbar brand for 12 years (2014–2025) ® Futuresource Consulting Ltd. Based on overall soundbar market share by manufacturer on an annual unit & value basis.

[2] Source content must be Dolby Atmos® for Dolby Atmos® playback. Sound quality will vary depending on environmental characteristics (including ceiling) and source content.

[3] Sound quality will vary depending on environmental characteristics (including ceiling) and source content.

[4] Sound quality will vary depending on environmental characteristics (including ceiling) and source content.

[5] Sound quality will vary depending on environmental characteristics (including ceiling) and source content.

[6] Samsung Q-Symphony is compatible with all 2022-2026 Samsung TVs (excluding The Serif & The Sero) and Wi-Fi Speakers. Sound quality will vary depending on environmental characteristics (including ceiling) and source content. AI features are compatible with select TVs: (Y23 Q70C↑, Y24 Q70D↑, Y25 QN70F↑, Y26 M80H↑, Y24-26 The Frame, The Frame Pro). Maximum number of connected compatible sound devices vary according to production year (Y26: 5 devices, Y23-25: 3 devices, Y20-22: 1 device).

[7] Compatible TV and speakers must be connected as Q-Symphony via Wi Fi. Q-Symphony Auto set up compatible with Samsung TVs. (Y25 Q80F ↑↑, 65”↑ LS03FW & Y23/24 Q70 ↑↑, excluding 32”). TV can connect and operate up to 3 compatible sound devices (3 Music Frames or 2 Music Frames and one soundbar). For optimal performance, the direct distance from TV and Music Frame is limited to 5 meters. Sound quality will vary depending on environmental characteristics (including ceiling) and source content.

[8] Samsung Q-Symphony is compatible with all 2022-2026 Samsung TVs (excluding The Serif & The Sero) and Wi-Fi Speakers. Sound quality will vary depending on environmental characteristics (including ceiling) and source content. AI features are compatible with select TVs: (Y23 Q70C↑, Y24 Q70D↑, Y25 QN70F↑, Y26 M80H↑, Y24 26 The Frame, The Frame Pro). Maximum number of connected compatible sound devices vary according to production year (Y26: 5 devices, Y23-25: 3 devices, Y20-22: 1 device).

[9] Initial set-up through the Spotify mobile app and initial connection to Music Studio Speaker through Spotify Connect Casting is required. Compatible mobile device and speaker must be connected to the same Wi-Fi network. Requires Instant Music Play to be enabled in the Samsung SmartThings or Samsung Sound App.

[10] Sound quality will vary depending on environmental characteristics (including ceiling) and source content. Feature accessible through the SmartThings app. Requires a mobile device running on Android 9.0 or above or iOS 15.0 or above (subject to change on software update) with the SmartThings app installed. SmartThings is compatible with selected devices. Please see samsung.com/au/SmartThings/. Each device must be connected to Wi-Fi or other wireless network. Content services are subject to change without notice.

[11] Sound quality will vary depending on environmental characteristics (including ceiling) and source content.

[12] Source content must be Dolby Atmos® or DTS:X enabled for Dolby ATMOS® or DTS:X playback. Samsung define “True Dolby Atmos” as featuring an upwards-firing directional speaker for three dimensional sound. Wireless Dolby Atmos transmission via Wi-Fi works with 2022-2026 Samsung TVs (excluding The Frame 32″).

#Mains power connection required. Sound quality will vary depending on environmental characteristics (including ceiling) and source content.

[13] Sound quality and performance will vary depending on environmental characteristics (including ceiling) and source content

[14] Available on HW-Q990H, HW-Q930H, HW-Q800H, and HW-Q600H

[15] Sound quality and performance will vary depending on environmental characteristics (including ceiling) and source content.

[16] Sound quality and performance will vary depending on environmental characteristics (including ceiling) and source content.

[17] Sound Tower should be placed on flat surfaces and kept away from exposure of sand and dirt to ensure proper functionality. Not advised for beach or pool use.

[18] Sound performance may vary depending on environmental characteristics (including ceiling) and source content.

[19] The ST40F and ST50F is rated as IPX4 under IEC standard 60529 based on lab test conditions and is capable of withstanding splashes of water.  Not advised for beach or pool use. Please refer to your device’s user manual for further care instructions and limitations.

[20] Battery life based on Samsung internal lab conditions with pre-release version of given model connected via Bluetooth with LED lighting and bass switched off. Replaceable battery can be purchased through a Samsung Authorised Service Centre. Replaceable battery can be purchased through a Samsung Authorised Service Centre. Based on Samsung internal lab conditions with pre-release version of given model connected via Bluetooth with LED lighting and bass switched off. Estimated against battery power consumption during audio playback (mp3 file) at volume level 34. Actual battery life varies by features used, input signal size, file format, volume and many other factors.

[21] The Samsung Sound Tower app is compatible with Android mobile phone devices running Android OS 8.0 or later and with Apple mobile phone devices running iOS 13.0 or later.

Zhao Zhao’s Seeds No.9 (2025) displayed on the 2026 Samsung Micro RGB R95. Image simulated for illustrative purposes. Cables not shown.

Samsung Electronics Co., Ltd., global display leader and provider of the Official Art TV of Art Basel, today announced the launch of the Art Basel Hong Kong 2026 Collection. The curated digital exhibition will be available exclusively on Samsung Art Store¹ and features 20 contemporary artists showcased at Art Basel Hong Kong, being held March 27-29 at the Hong Kong Convention and Exhibition Centre². At a dedicated booth, Samsung will demonstrate how its soon to be released Micro RGB Series, select OLED³ models, and The Frame Pro Series display each artwork in stunning detail.

“Building on six years of collaboration with Art Basel, this collection represents the calibre of art Samsung Art Store offers, transforming homes into personal galleries suited to any taste,” said Bongjun Ko, Vice President of the Visual Display (VD) Business at Samsung Electronics. “Our advanced display technology brings priceless artworks into homes with stunning realism, so that anyone can become a collector.”

The collection will be featured in stunning 4K resolution on Samsung Art Store starting today, continuing Samsung’s longstanding partnership with Art Basel and extending the experience of the fair beyond the exhibition halls to audiences worldwide.

Michael Najjar’s Europa (2016) displayed on the 2026 Samsung OLED S95H. Image simulated for illustrative purposes. Cables not shown.

Introducing the Art Basel Hong Kong 2026 Collection

The Art Basel Hong Kong 2026 Collection features 25 artworks from 20 emerging and established artists represented by eight prestigious galleries: Bank, CLC Gallery Venture, Don Gallery, Tomio Koyama, Pearl Lam, Lin & Lin, Rossi & Rossi and Vacancy.

The carefully curated collection reflects the cultural dynamism and diverse viewpoints that define Hong Kong’s contemporary art scene. Highlights include:

• Chinese artistic heritage and innovation, represented through works by 11 Chinese artists spanning six decades of contemporary practice.
• Michael Najjar, “Europa” (2016). Najjar is a German painter and trained astronaut who is scheduled to participate in an upcoming spaceflight aboard Virgin Galactic’s VSS Unity.
• Sun Yitian, “Ken” (2023). Yitian’s work has been featured in major international collections, including a collaboration with Nicolas Ghesquière for Louis Vuitton’s Pre-Fall 2024 collection.
• Ha Bik Chuen, “Wheatfield A” (1994) and “Untitled” (1995). Chuen was a self-taught contemporary artist whose extensive archive spanning 500 boxes is being digitally catalogued by the Asia Art Archive for scholarly access.

“Art Basel Hong Kong is always looking for ways to broaden how people experience art,” said Angelle Siyang-Le, Director of Art Basel Hong Kong. “Our partnership with Samsung helps bring art into our homes in a way that feels both accessible and truly high quality. It’s not about replacing the gallery – it’s about giving more people the chance to live with great art every day.”

Celebrating Cultural Legacy: The Lee Kun-Hee Collection

During Art Basel Hong Kong 2026, Samsung will also present a curated selection of 20 works from the Lee Kun-Hee Collection on Samsung Art Store, in partnership with the National Museum of Korea. Recognised as one of Korea’s most significant private art collections, the works from the late Samsung Chairman Lee Kun-Hee’s renowned art collection reflect a long-standing commitment to cultural preservation and public access.

These treasured pieces – including “Sun, Moon, and Five Peaks,” “Ten Symbols of Longevity” and “Scholar’s Accoutrements in a Bookcase” – have shaped artistic discourse across generations and continue to resonate with contemporary art circles.

The selection will be available on Samsung Art Store until January 2027⁴, offering global audiences’ digital access to important works of Korean artistic heritage.

Sun Yitian’s Ken (2023) displayed on the 2026 Samsung The Frame Pro. Image simulated for illustrative purposes. Cables not shown.

Samsung Art TV: Where Art and Technology Exist in Harmony

Samsung’s 2026 expanded Art TV lineup represents a fundamental belief that art belongs in everyday spaces, integrated seamlessly with technology and design. The lineup is led by The Frame and The Frame Pro, Samsung’s lifestyle TVs that blend display innovation with design to create an immersive art-viewing experience. The expanded lineup also includes Micro RGB, Neo QLED and now, Samsung OLED S95H⁵, offering consumers greater flexibility in how they incorporate premium art experiences into their living spaces.

Samsung Art Store is available across the complete Art TV lineup. The platform features over 5,000 works by 80+ partners, including the newly launched Art Basel Hong Kong 2026 Collection. As the world’s leading TV brand for 20 consecutive years⁶, Samsung continues to advance display innovation designed to faithfully render works of art.

Samsung’s OLED S95H features a FloatLayer Design and Samsung Art Store, bringing new levels of display sophistication to Australian living spaces. Image simulated for illustrative purposes. Cables not shown.

Samsung Australia has today unveiled its most expansive range of OLED TVs yet, bringing three series of Samsung OLED TVs – S95H, S90H, and S85H – in more sizes with brighter panels, more intelligent features, and expanded Glare-Free displays. Optimised for Australian homes and nurturing Australians’ insatiable appetite for Samsung Art TVs; Samsung’s 2026 OLED S95H comes down under as the world’s first OLED TV with access to over 5,000 pieces of the world’s best art via Samsung Art Store[1].

Elevated to bring flagship OLED performance to more Australians, Samsung’s OLED S90H joins the OLED S95H in featuring certified Glare-Free technology[2] and ultra-fast 165Hz variable refresh rate, helping deliver smoother gaming and improved viewing in bright spaces[3].

Ushering in a new era of personalised intelligent entertainment experiences, Samsung’s OLED S95H, S90H, and S85H TVs are each optimised with Samsung’s Vision AI Companion[4], a conversational AI experience designed specifically for the TV screen, enabling Australians to interact naturally with their TV while unlocking personalised recommendations and enhanced entertainment experiences.

“In 2026, Samsung has diversified the design of its OLED TV range while bringing more of our flagship innovations across the line-up and expanding size options. As a result, we have made premium OLED performance accessible to more Australians while ensuring these is a size, Glare-Free option,[5] and design suited to virtually every space in the home,” said Simon Howe, Director of AV, Samsung Australia.

“Until now, Australians who love the realistic picture quality and Glare-Free technology [6]of the Samsung OLED S95 Series have had to choose between performance and lifestyle benefits like access to Samsung Art Store or a wall-flush, framed design. This year, Samsung has brought these experiences together in the OLED S95H series, combining breathtaking OLED picture quality, powerful AI processing and thoughtful design innovations. Now Australians can further personalise their OLED TV experiences, whether they’re watching movies, gaming with friends, or displaying their favourite art.”

Source – Omdia, Feb 2026. Based on overall TV market share by manufacturer on an annual unit & revenue basis. Image simulated for illustrative purposes. Cables not shown.

An OLED TV for every Australian – Glare-Free technology expanded to OLED S90H

In 2026, Samsung has expanded its OLED size lineup by adding more size options, giving Australians more flexibility when choosing the right screen for their home. The S95H series is available in 55″, 65″, 77″ and 83″ sizes, while the S90H series is offered in 42″, 48″, 55″, 65″, 77″ and 83″. The S85H lineup expands to 48″, 55″, 65″, 77″ and 83″.

Both the OLED S95H and S90H feature deep blacks with certified Real Black performance[7] and PANTONE Validated® life-like colour[8], ensuring deep blacks and accurate colour reproduction for authentic and immersive viewing experiences. With Samsung Glare-Free sales doubling in 2025[9], Samsung has extended its certified Glare-Free technology[10] to the OLED S90H to enable the TV to benefit from diffused light, reducing reflections, stunning contrast and keeping every scene looking rich, vibrant, and true to life, even in bright rooms.

Samsung’s OLED S95H features a FloatLayer Design and Samsung Art Store. Image simulated for illustrative purposes. Cables not shown.

Distinctive Designs for Every Living Space

New to 2026, Samsung has introduced three unique design approaches across its OLED series, enabling Australians to choose an OLED TV that best matches their personal style.

As the first OLED Art Store[11] TV, the OLED S95H features a FloatLayer Design which allows the TV to mount flush against the wall, creating a clean look that appears to float effortlessly in place. Its refined metal back-plated bezel is designed to beautifully elevate any interior, while being ready to support a Wireless One Connect Box that can deliver an optional streamlined, clutter‑free setup with an operational range of 4K transmission of 165Hz within up to a 10m range[12].

The Samsung OLED S90H’s Laser-Slim Design is comparatively discreet, with an ultra-thin profile making the TV look beautiful from every angle. Further, the OLED S85H features a Contour Design that makes the TV’s 35mm thin body look sleek from top to bottom. Its smooth flowing silhouette is reminiscent of a wave, and makes an elegant addition to any home.

Samsung OLED S95H is the first Samsung OLED TV to feature Samsung Art Store. Image simulated for illustrative purposes. Cables now shown.

New Entertainment Companion Experiences

The 2026 OLED TV range are powered by Samsung’s most advanced AI-driven processors, bringing Vision AI Companion[13] to Australian living rooms for the first time. Designed specifically for shared TV experiences, Vision AI Companion[14] enables users to interact with their TV through natural conversations, from discovering new content to receiving personalised recommendations and helpful suggestions.

This year, the OLED S95H and S90H are powered by the NQ4 AI Gen3 Processor, which uses 128 AI neural networks to analyse content scene-by-scene and intelligently optimise picture and sound in real time. Such AI-powered picture technologies help deliver a consistently premium viewing experience across all content sources. 4K AI Upscaling[15] intelligently reconstructs lower-resolution content to approach 4K quality, while Colour Booster Pro uses AI to analyse each scene and enhance colour expression for richer, more dynamic images[16]. Real Depth Enhancer[17] improves the perception of depth by adjusting contrast in foreground objects, creating a more lifelike viewing experience.

Motion clarity is also enhanced through AI Motion Enhancer Pro[18], which helps reduce blur and improve smoothness during fast-moving scenes such as sports broadcasts. Meanwhile, OLED HDR Pro and OLED HDR+[19] features enhance contrast and brightness to reveal greater detail in both highlights and shadows on the OLED S95H and S90H respectively.

New in 2026, AI Soccer Mode Pro[20] automatically detects live matches and optimises picture and sound for sports viewing. Player detail is sharpened while stadium ambience and commentary are balanced to create a more immersive match experience.

Complementing this is AI Sound Controller[21], which gives viewers greater control over how they hear content. The feature analyses audio in real time and separates dialogue from background effects, allowing users to adjust voice clarity or ambient sound independently to suit what they’re watching.

Built for next-generation gaming

Samsung’s 2026 OLED TVs are also engineered to deliver an ultra-responsive gaming experience.

Both the S95H and S90H support Motion Xcelerator 165Hz, enabling smoother gameplay with reduced motion blur during fast-paced action. With compatibility support for NVIDIA G-SYNC and AMD FreeSync Premium Pro, gamers can enjoy tear-free visuals and low-latency performance for more responsive gameplay[22].

Samsung’s AI Gaming Optimiser[23] further enhances the experience by analysing gameplay in real time to detect the genre being played and automatically applying the best settings. This allows players to enjoy optimised visuals and smoother motion without navigating complex menus.

Pictured: Samsung’s OLED S90H. Image simulated for illustrative purposes. Cables not shown.

Immersive sound for a complete experience

Samsung’s OLED TVs are designed to deliver surround sound in addition to life-like visuals to create a fully immersive home cinema experience. With the integration of Q-Symphony technology[24], the OLED S95H, OLED S90H and OLED S85H models utilise Active Voice Amplifier Pro[25] to enhance voice clarity by analysing ambient noise and background sounds within the content. Object Tracking Sound[26] enables the TV utilises strategically positioned speakers to track motion on screen, creating a multi-directional audio experience and helping Australians feel like they are in the heart of the action.

Up to 7 Years of One UI Tizen OS Support delivering Endless Entertainment and Value

Samsung continues to expand the capabilities of its TVs through One UI Tizen OS[27], which supports up to seven years of platform upgrades, giving Australians confidence that their Samsung OLED TV will continue to evolve with new features and services over time.

Each Samsung OLED 2026 TV comes with a wide range of built-in entertainment and lifestyle experiences designed to make the TV the centre of the connected home. Through Samsung TV Plus[28], Australians can access more than 130 free live channels alongside a growing library of on-demand content spanning news, sport and entertainment. Samsung Gaming Hub[29] also provides streamlined access to cloud gaming services, allowing Australian gamers to jump straight into gameplay without the need for a console.

Beyond entertainment, Samsung Daily+ helps bring together apps and services that support everyday activities, while SmartThings integration allows users to monitor and control compatible smart home devices directly from the TV.

New to 2026, Google Photos will also be introduced, enabling Australians to display curated memories and personal photo collections as an ambient background on their TV[30]. This means OLED S95H users can select their own treasured image, choose from a world-class artwork from Samsung Art Store or use Generative Wallpaper[31] to create a bespoke image when the TV is not being watched.

Built-in support for Bixby and Amazon Alexa further enhances convenience, allowing users to search for content, control smart home devices and manage their entertainment through natural voice commands[32]. All the while, Samsung TVs are protected by Samsung Knox[33] security, providing additional peace of mind for OLED owners.

Availability

Samsung’s 2026 OLED TV range, including the S95H, S90H and S85H will commence rolling out from today. To find out more information or to stay up to date with Samsung’s 2026 AV range, register your interest here: https://www.samsung.com/au/handraiserces/

Price Guide

Please note, pricing is set at dealer discretion.

[1] Stream complimentary curated art or additional artworks available via subscription. Internet connection required.

[2] The S95H and S90H have been independently verified as Glare Free (Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR <34 by UL LLC. (UL Solutions), Certificate Number:  V166045 – Exp. 31/12/2026

[3] Compared to OLED S90F.

[4] Information based on current viewing available on Samsung TV Plus channels only. Provides AI created content, with accuracy not guaranteed. Voice commands recognise English, French, Spanish, Portuguese, German, Italian, and Korean, but not all accents, dialects, and expressions are recognised. Availability of features may vary, depending on the source content and privacy settings. Requires internet connection.

Available on features on 2025 Q7F and above TVs. Feature accessible by the AI button 2026 TVs, or by the Home button (long press) on the remote control without an AI button for remote controls on 2025 TVs (Q7F and above) and 2026 Crystal UHD TVs..

[5] The S95H, S90H and S85H Samsung OLED televisions have been independently verified as Glare Free (Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR <34 by UL LLC. (UL Solutions), Certificate Number:  V166045 – Exp. 31/12/2026

[6] The S95H, S90H and S85H Samsung OLED televisions have been independently verified as Glare Free (Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR <34 by UL LLC. (UL Solutions), Certificate Number:  V166045 – Exp. 31/12/2026

[7] VDE Testing and Certification Institute evaluated the S95H and S90H for Real Black performance (Black level ≤ 0.005cd/m²; Greyscale discrimination (@500 Lx ambient; Gloss Unit ≤ 15GU). Test Report 332597-TL6-1, valid until 04/03/2027

[8] The S95H and S90H meet the requirements of PANTONE® Validated: Certificate dated 20/02/2026. Picture quality may vary depending on quality and resolution of source content and viewing conditions.

[9] Based on internal sales data.

[10] The S95H, S90H and S85H Samsung OLED televisions have been independently verified as Glare Free (Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR <34 by UL LLC. (UL Solutions), Certificate Number:  V166045 – Exp. 31/12/2026

[11] Stream complimentary curated art or additional artworks available via subscription. Internet connection required.

[12] Wireless One Connect Box purchased separately. TV requires a separate power cable connection. Operating distance can vary depending on the surrounding environment. Wireless One Connect Box may not function if there is an obstruction, such as a wall, hindering its connection to the TV within your home. Wireless One Connect Box may not work properly if placed inside a closed metal cabinet.

[13] Information based on current viewing available on Samsung TV Plus channels only. Provides AI created content, with accuracy not guaranteed. Voice commands recognise English, French, Spanish, Portuguese, German, Italian, and Korean, but not all accents, dialects, and expressions are recognised. Availability of features may vary, depending on the source content and privacy settings. Requires internet connection. Available on features on 2025 Q7F and above TVs. Feature accessible by the AI button 2026 TVs, or by the Home button (long press) on the remote control without an AI button for remote controls on 2025 TVs (Q7F and above) and 2026 Crystal UHD TVs.

[14] Information based on current viewing available on Samsung TV Plus channels only. Provides AI created content, with accuracy not guaranteed. Voice commands recognise English, French, Spanish, Portuguese, German, Italian, and Korean, but not all accents, dialects, and expressions are recognised. Availability of features may vary, depending on the source content and privacy settings. Requires internet connection.

Available on features on 2025 Q7F and above TVs. Feature accessible by the AI button 2026 TVs, or by the Home button (long press) on the remote control without an AI button for remote controls on 2025 TVs (Q7F and above) and 2026 Crystal UHD TVs.

[15] Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode.

[16] Compared to 2025 Samsung Smart TV.

[17] Picture quality will vary depending on quality and resolution of source content.

[18] Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection, Game Mode and Filmmaker Mode.

[19] Compared to OLED HDR+. Separate subscriptions required for certain streaming and gaming services. Terms apply. The range of HDR luminance is based on internal testing standards and subject to change according to viewing conditions or specifications. Viewing experience may vary according to types of content and format.

[20] S95H and S90H feature AI Soccer Mode Pro. S85H features AI Soccer Mode. AI technology designed to detect and optimise soccer content only. Availability and performance will vary according to several factors including source content and application in use

[21] Availability and performance will vary according to several factors including source content and application in use. Not all accents, dialects and expressions may be recognised by voice command.

[22] AMD FreeSync requires a compatible gaming PC with a FreeSync-compatible AMD graphics card or APU. NVIDIA® G-SYNC® Compatible requires a-G-SYNC compatible NVIDIA graphics card or a FreeSync-compatible AMD graphics card or APU and requires enabling VRR settings in both the TV and GPU driver settings. Viewing experience may vary according to types of content and graphics processing unit, as well as network connection speeds and ping levels when gaming on the cloud.

[23] Feature availability varies according to console and PC games. Experience and performance may vary according to several factors including type of content, graphics processing unit, network connection speed and format.

[24] Check for Q-Symphony compatibility on soundbar product specifications. Soundbar sold separately.

[25] Performance may vary depending on installation environment and surroundings.

[26] The quality of sound effects may vary depending on the source content, installation and environmental characteristics. OLED S95H and OLED S90H feature Object Tracking Sound. OLED S85H features Object Tracking Sound Lite.

[27] Internet connection and Samsung Account required. Data and subscription charges may apply. Apps and UI may be subject to change without notice. Agreement of the Smart Hub Terms and Conditions and Privacy Policy is required before use. Kayo & BINGE not available for use in Very Remote regions of Australia. Tizen OS upgrades will be provided for 7 years, starting from release year 2025.

[28] Ad-supported streaming service with content subject to change without notice.

[29] A controller may be required depending on the specific game being played on the Gaming Hub. Internet connection, additional gaming service subscriptions and third party apps (depending on game or service) may be required. Content services are subject to change without notice. Requires Samsung Account. Xbox Game Pass Ultimate subscription and compatible controller required. Fees apply.

[30] Requires user log in to Google Photos on the device. Options to hide memories and enhance content filter provided. Feature availability may vary by region and models. Google Photos is a trademark of Google LLC.

[31] The number of attempts allowed per day may be limited.

[32] Voice assistant services are subject to change and may be suspended or ceased without notice. Not all languages, accents, dialects and expressions are recognised. Supported languages may differ between Bixby and Alexa. Amazon, Alexa and all related logos are trademarks of Amazon.com, Inc. or its affiliates. Connected devices must be WiFi enabled and compatible with Bixby or Alexa. Internet connection and Samsung account required. Data usage and subscription fees may apply.

[33] Samsung Knox Security applies to Samsung TVs powered by Tizen®, launched since 2015. Latest software update is required.

Samsung is ranked No.1 soundbar brand for 12 years (2014–2025) ® Futuresource Consulting Ltd. Based on overall soundbar market share by manufacturer on an annual unit & value basis.

Samsung Electronics Co., Ltd. today announced that it has maintained its leadership in the audio-visual sector as the world’s top soundbar brand for the 12th year in a row.

According to new research from Futuresource Consulting, Samsung captured 21.5% of global soundbar revenue and 19.7% of unit volume in 2025, continuing its leadership streak that began in 2014. This milestone, along with two decades of global TV leadership,[1] reinforces Samsung’s position at the forefront of the home entertainment industry.

Samsung’s sustained success in the soundbar market is driven by advanced audio technology, immersive sound and seamless integration with Samsung TVs. Building on this foundation, Samsung will expand its 2026 audio lineup with new products that deliver cinema-quality sound tailored to different living environments.

The lineup will include:

• HW‑Q990H flagship soundbar, the successor to the HW‑Q990F
• Bouroullec‑designed Music Studio 7 and Music Studio 5 Wi‑Fi speakers

“At Samsung, we take special pride in our soundbar brand and see it as a way to bring premium sound experiences to homes everywhere,” said Hun Lee, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “Being named the top soundbar brand in the world for the 12th consecutive year is not just a tremendous honour, but a testament to our commitment to premium home entertainment.”

[1] Source – Omdia, Feb 2026. Based on overall TV market share by manufacturer on an annual unit & revenue basis.

New technologies often arrive with great fanfare, but the innovations that truly redefine our lives are those that eventually fade seamlessly into the background. We have reached a point in civilisation where the real test of technology is no longer whether we can explain how it works, but whether it works so easily, reliably, and intuitively that it requires no conscious effort from us at all.

At CES 2026, we shared a vision to unify intelligence across our entire ecosystem. We are committed to integrating AI into our new mobile devices and 4K and higher resolution TVs, alongside of our home appliance line-up globally[1]. Importantly, these are meant to function not just as “smart” gadgets, but also companions designed to understand context and routines, meeting people exactly where they are and quietly enabling what matters most to their unique lifestyles.

AI Companions That Anticipate

For decades, the burden has been on the user to learn how to navigate technology. But today, our latest devices are better able to understand user habits and preferences than ever before, addressing their needs and navigating our world at the same time. Soon, we will no longer ask “How does this feature work?”, as we will already live in a reality where your devices will more easily anticipate what you need.

Our latest TVs, for instance, have evolved. Equipped with Vision AI, these devices analyse content, user preferences, and the viewing environment in real-time, automatically optimising picture and sound to deliver the best possible experience, without needing any manual adjustments.[2]

Similarly, our home appliances are transitioning from tools to true AI companions. By mastering automated routines, they reduce the mental load of household chores while holistically managing the unique aspects of routines around the home.

The next stage of this evolution will be reflected in our upcoming Galaxy S Series line-up. Since launching our first AI enabled smartphone phone in 2024, we have led a paradigm shift from touch-based to multi-modal interactions, and we now aim to drive progress from app-centred usage to agent-centred experiences which reduces the number of steps needed to get things done, allowing intelligence to support tasks more naturally. We are at the cusp of the next phase: mobile devices that will no longer just be portals to information; they will be central AI hubs that proactively manage the complexities of daily life with unprecedented personalisation and ease.

Privacy and Security as a Foundation

This vision that we have of ambient technology cannot work without absolute trust. As AI becomes more personal, contextual, and deeply embedded in everyday routines, protecting privacy is no longer optional. If a user is concerned about the integrity and safety of their data, technology ends up becoming a source of stress rather than peace. To that end, we are building an ecosystem where privacy is not a setting you have to search for, but the default state.

Our ambition is for AI to feel as trustworthy as it is powerful. We want our users to have total confidence that their data, choices, and boundaries are respected, even as their experiences become more intelligent and connected. This is why Samsung Knox remains the bedrock of our security ecosystem, delivering multi-layered, hardware-backed protection that can help provide additional safeguards from your phone to your compatible refrigerator.

AI personalisation happens directly on the device wherever possible, keeping personal context local so intelligent experiences do not come at the expense of privacy. And because trust requires more than strong safeguards behind the scenes, we aim to make that protection visible and easy to understand, giving users clear insight into what’s protected and the confidence to stay in control as AI becomes a natural part of daily life.

In addition to these comprehensive safeguards, we will soon introduce a new standard for privacy with our latest mobile innovations. After more than five years of development and rigorous testing, this new layer of privacy brings together hardware and software to shield your phone from shoulder surfing wherever you go. With multiple settings for adjusting visibility, users can customise the level of privacy protection according to their needs and preferences.

 Innovation for Every Lifestyle

Our commitment remains focused on developing purposeful and innovative solutions that can be tailored to meet the needs of varied lifestyles. Looking ahead, consumers can soon experience technology and features that do more than just simplify tasks; they will effortlessly level up creativity with advanced camera and editing capabilities, and securely make life easier across how we live, work, and play.

This month, we are not just launching a new Galaxy S Series; we are welcoming a new era of intelligence that is as powerful as it is easy and effortless. We invite you to stay tuned for the reveal of what is to come.

[1] Samsung’s vision as at 5 January 2026, announced at The First Look Exhibition, The Wynn, Las Vegas

[2] Available on select Samsung TVs. Picture quality of upscaled content will vary depending on the quality and resolution of source content and may not apply to PC connection and Game Mode.

Source – Omdia, Feb 2026. Based on overall TV market share by manufacturer on an annual unit & revenue basis. Image simulated for illustrative purposes. Cables not shown.

Samsung Electronics Co., Ltd. today announced that it ranks as the world’s No.1 TV brand for the 20th consecutive year — marking two decades as the global leader in the television industry.

Samsung had held the top position in the global TV market since 2006, and, according to market research firm Omdia, the company recorded a 29.1% share of the global TV market in 2025. This achievement reinforces Samsung’s leadership across premium, ultra-large and next-generation display technologies.

Samsung led the premium segment priced over $2,500 with a 54.3% market share, driven by Neo QLED, OLED, and lifestyle TVs. It also maintained its lead in the segment over $1,500, holding a 52.2% market share.

“When consumers choose a TV, they’re choosing a brand they can trust for years to come,” said SW Yong, President and Head of the Visual Display (VD) Business at Samsung Electronics. “Our 20-year leadership in the global TV market reflects that trust — built on decades of engineering excellence and premium innovation.”

20 Years of Industry-Defining Innovation

Since first reaching the No.1 position in 2006 with its design-led Bordeaux TV, Samsung has consistently innovated to reshape the television industry:

• 2009: The company accelerated the global transition to LED TVs.
• 2011: The introduction of Smart TVs further transformed televisions into connected entertainment platforms, expanding their role beyond traditional viewing.
• 2015: The Serif reimagined how TVs integrate into living spaces by introducing a design-focused TV that positioned the screen as a statement piece within the home.
• 2017: The company launched The Frame, pioneering the Art TV category by transforming the television into a customisable digital art canvas.
• 2017: In premium picture quality, Samsung continued to set industry benchmarks with the introduction of QLED TVs powered by quantum dot technology.
• 2018: 8K TVs delivered approx r 33 million pixels[1] — four times the resolution of 4K.
• 2020: Samsung introduced MICRO LED technology, advancing self-emissive display innovation and setting new standards for brightness, contrast and colour accuracy in ultra-large screens.

Through continuous advancements in picture quality, smart functionality and display innovation, Samsung has played a defining role in establishing today’s premium TV standards.

Strengthening Leadership in Premium and Next-Generation TVs

Building on its legacy of innovation, Samsung continues to evolve its premium TV portfolio with expanded Micro RGB models, advancing its next-generation display technologies and reinforcing leadership in high-performance screens. The company also continues to enhance its OLED and Neo QLED lineups, delivering premium picture quality, ultra-large screen options and differentiated display performance.

Samsung is expanding its Mini LED offerings as well, bringing enhanced brightness, contrast and precision control to a wider range of screen sizes and price tiers to extend advanced display performance across its lineup. At the same time, continued investment in AI-powered TVs integrates advanced processors and intelligent features that optimise picture, sound and personalisation in real time.

With two decades of proven global leadership, Samsung remains one of the most consistently recognised and trusted TV brands worldwide, offering industry-leading technology across multiple price tiers, screen sizes and display innovations.

[1] Native 8K content availability is very limited. Picture quality of upscaled content will vary. Real 8K Resolution is defined as having 7,680 x 4,320  pixels, 4K Resolution is 3,840 x 2,160

“As commercial environments continue to evolve, integrating display technology with smart content solutions has become critical”, said Shawn Kwon, Vice President, Integrated B2B at Samsung Electronics Australia. “With glasses-free 3D Spatial Signage supported by AI-powered Samsung VXT, we’re helping businesses deliver more immersive and engaging experiences across a broad range of commercial use cases. With that, we are now seeing early use cases spanning duty free shops, department stores and sports stadiums – where 3D content is bringing the ‘Wow’ factor, enhancing a customer’s experience. We’re proud to be empowering businesses with Spatial Signage products – Australian businesses can now be very creative with their own customer engagement, as by bringing 3D into the main stage, content can be delivered in a much more intuitive environment.”

Bringing Brands to Life Across a Range of Environments With Spatial Signage

Spatial Signage is Samsung’s industry-leading 3D digital signage that delivers an immersive visual experience. Using Samsung’s patented 3D Plate technology, it creates a sense of spatial depth positioned behind the LCD panel. Content retains the sharpness of 2D visuals while adding natural-looking 3D depth — without the need for specialised equipment such as 3D glasses. The display’s presentation naturally draws attention in retail, luxury, museum and entertainment settings, helping direct focus to key promotions, exhibitions or important information.

The newly launched 85-inch Spatial Signage display features a 4K UHD resolution (2,160 x 3,840) in a 9:16 portrait format, which enables brands and venues to present 360-degree rotating visuals that show front, back and side views of a product or scene.

Powered by Samsung’s industry-leading Quantum Processor, the display provides 4K UHD upscaling, 16-bit colour mapping and dynamic HDR refinement to deliver sharper detail, smoother tonal transitions and consistent colour accuracy. Additionally, an anti-glare panel helps maintain clarity under bright or challenging lighting conditions.

Spatial Signage features an UltraThin Design with a slim 52mm profile and a lightweight 49kg build. Compatible with a Slim Fit Wall Mount, the display installs like conventional signage and integrates cleanly into compact or design-sensitive locations, without the bulky, box-like enclosures typically associated with traditional showcase-style displays.[1]

AI Studio, a new AI-powered content app within Samsung VXT,[2] allows for streamlined content creation for all Samsung signage connected to the platform. The app transforms static images into signage-ready video without the need for external tools or manual setup. Content created through VXT’s AI Studio app is automatically optimised with refined shadow detailing, adjusted margins and background treatments for Spatial Signage — creating more realistic and balanced visuals tailored for a wide variety of commercial environments.

Recognised for its pioneering 3D capabilities, Spatial Signage has been named a CES 2026 Innovation Award Honouree in the newly introduced Enterprise Tech category, which made Samsung one of the first to be recognised in the category during its commercial debut at the show. Last year, the display was also named an IFA 2025 Innovation Award Honouree in the ‘Best in Emerging Tech’ category.

Spatial Signage will be available in Australia from April with the 85-inch model at an RRP of $28,530 (incl. GST). The 32-inch variant will follow in July, with the 55-inch arriving in September; pricing for both models will be confirmed closer to launch.

[1] Slim Fit Wall Mount must be purchased separately.

[2] Samsung VXT is a cloud-based digital signage platform that combines content creation, management, and remote device control within a single CMS, accessible via desktop and mobile. VXT is sold separately, and feature availability may vary by region. AI Studio will be available globally in 1H.2026 and may incur additional costs depending on usage.

At The First Look during CES 2026, we moved beyond the traditional roadmap of hardware iterations to unveil a broader strategic vision: “Your Companion to AI Living.” This vision combines both hardware and visual intelligence to deliver an entertainment experience across our TVs, monitors, and audio ecosystem that anticipates users’ needs and preferences in how they consume their preferred entertainment.

As the world’s leading TV brand for 19 consecutive years[1], we recognise that our leadership is no longer defined solely by the screens we produce, but by how effectively we integrate them into the lives of our consumers.

In the Southeast Asia and Oceania (SEAO) region, this shift is particularly critical. According to the latest e-Conomy SEA report by Google, Temasek, and Bain & Company, consumer interest in AI in Southeast Asia is three times the global average[2]. This heightened receptivity to innovation informs our 2026 strategy, driving a push towards a proactive, multi-agent experience.

From Tactical Usage to Intuitive Environments

With the rapid maturation of the digital economy across the SEAO region, our 2025 TV Awareness Study[3] shows that 88% of consumers surveyed in SEAO now use a smart TV as their primary screen. This tells us that modern consumers are no longer looking for a passive display device; they want an intelligent Entertainment Companion – a device that understands context.

As daily life becomes increasingly complex, the value proposition of technology must shift from manual utility to proactive assistance. At the core is Vision AI Companion (VAC)[4], designed to make television more intuitive, conversational and personalised. Simply ask a question[5] while you’re watching the TV about a sports event, or even travel suggestions and Vision AI Companion will deliver an answer near instantly, accompanied by helpful visuals and related content. Questions might include asking VAC to recommend what to wear based on trending clothing styles, or to find you an ideal brunch spot nearby. Alongside SmartThings[6] as the underlying architecture, the screen becomes a central command hub, orchestrating the home from climate control to household management. This is technology that simplifies life rather than adding to its cognitive load.

Defining the Premium Experience: Sight and Sound

The bar for home cinema has shifted towards premium, ultra-large screen experiences designed for zero compromise. In SEAO, 68% of consumers surveyed prioritise high-end, cinematic experiences at home3. We are meeting this demand by scaling our ultra-large screen offerings and introducing the world’s first 130-inch Micro RGB TV[7] (R95H model), marking a big step in display innovation and ultra-realistic picture quality.[8] The core LED light source is redesigned and re-engineered,[9] delivering exceptional colour performance on top of great brightness and contrast.

True immersion is a multi-sensory business. We pair our display expertise with 12 years of audio excellence[10] to transform the home audio experience, creating a unified acoustic environment. In 2026, Q-Symphony[11] evolves select TVs and speakers into an adaptive ecosystem that intelligently optimises sound based on each room’s unique layout[12].

This intelligence extends beyond entertainment to the battle station for gamers. Leading the Odyssey gaming monitor lineup is the 32-inch Odyssey 3D (G90XH model), Samsung’s first 6K glasses-free 3D[13] gaming monitor that pushes the boundaries of resolution and refresh rates,[14] ensuring a visual experience that is as seamless as it is immersive.

Elevating Home Expression Through Art and Content

Technology is most impactful when it enhances how we live and what we watch. In today’s vibrant and diverse consumer landscape, the visual display is not only a source of entertainment, but also a canvas for personal expression, supported by a growing ecosystem of content that enriches the home experience.

This year, we are bridging the gap between premium technology and home aesthetics through The Frame Pro. By utilising our advanced Glare-Free display technology^[15] and access to curated art via the Samsung Art Store^[16], the screen complements a room’s atmosphere rather than dominating it. It enables users to showcase their heritage and tastes, transforming a high-performance device into a centrepiece of artistic expression.

Samsung TV Plus, our free ad-supported streaming (FAST) service, has also surpassed 100 million monthly active users (MAU) in 30 countries worldwide[17], marking a 12 million increase in users since October 2024, further redefining entertainment for consumers with Samsung TVs leading the global TV market.

Inspiring the Next Two Decades of Innovation

At Samsung, our commitment is to ensure that technology is no longer something you must learn, but something that understands you. Through “Your Companion to AI Living,” we are evolving the visual display from the centre of the room to the heart of the home.

We are not just selling hardware; we are building the infrastructure for a more intuitive way of living. By aligning our global innovation with the unique digital appetite of the SEAO region, we are ensuring that the next era of home entertainment isn’t just about better pixels, but about being a better companion in your daily life.

[1] Samsung is ranked No.1 for 19 consecutive years in TV, Source – Omdia, Feb 2025. Based on overall TV market share by manufacturer on an annual unit & revenue basis.

[2] Google, Temasek, and Bain, e-Conomy SEA 2025

[3] The SEAO TV Awareness Study was conducted in November 2025 with 2000 users, aged 25 to 64 years old, across Australia, Vietnam, Thailand, Indonesia, Philippines, Malaysia, Singapore and New Zealand.

[4] Information based on current viewing available on Samsung TV Plus channels only. Provides AI created content, with accuracy not guaranteed. Voice commands recognise English, French, Spanish, Portuguese, German, Italian, and Korean, but not all accents, dialects, and expressions are recognised. Availability of features may vary, depending on the source content and privacy settings. Requires internet connection. Available on 2025 Q7F and above TVs. Feature accessible by the AI button 2026 TVs (not available on Crystal UHD TVs), or by the Home button (long press) on the remote control without an AI button for remote controls on 2025 TVs (Q7F and above) and 2026 Crystal UHD TVs.

[5] Feature only available on free-to-air TV and Samsung TV Plus.

[6] Requires Samsung Account, internet connection and SmartThings enabled devices. Please visit www.samsung.com/au/apps/smartthings/ for a list of current compatible devices.

[7] Based on internal research as at 17 November 2025. VDE Testing and Certification Institute has tested and positively evaluated that the RGB Micro LED size is ≤ 100 µm. Test Report 331701-TL6-, valid until 8 July 2026.

[8] VDE Testing and Certification Institute has tested and positively evaluated that Series MR95 has a picture quality for Micro RGB Colour gamut ratio of BT.2020 (CIE u`,v` ≥ 100%). Test Report 331701-TL6-, valid until 8 July 2026.

[9] Compared to conventional LED TV backlighting technologies

[10] Samsung is ranked No.1 soundbar brand for 12 years ® Futuresource Consulting Ltd. Based on overall soundbar market share by manufacturer on an annual unit & value basis.

[11] Q-Symphony is available only with compatible 2022 Q-Series and S-Series Soundbars and onwards. Soundbar sold separately. Audio effects may vary based on source content, installation and environmental characteristics.

[12] This feature is called Adaptive Sound Pro. Performance may vary depending on installation environment and surroundings.

[13] 3D effects may vary depending on the game content and PC capabilities. 3D capabilities may be limited in multi-monitor environments with more than one Odyssey 3D monitor. Game compatibility can be seen in Samsung Odyssey 3D Hub, which can be downloaded from Samsung.com or Microsoft Store.

[14] Refresh rate and response time may vary based on the performance of the input source.

[15] The Frame Pro LS03HW has been independently verified as Glare Free: Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR <34 by UL LLC. (UL Solutions), Certificate Number: V166045 – Exp. 31/12/2026

[16] Stream complimentary curated art or additional artworks available via subscription. Internet connection required. Offering 30 refreshed artworks monthly through Art Store Streams and over 70 ambient content supported complimentary throughout the year.

[17] Based on internal Samsung data as at 16 February 2026.

Samsung Electronics Co., Ltd. today announced an exclusive global partnership with the leading guitar brand, Fender, to the TV edition of Fender Play to Samsung TVs in 2026.[1]

“With video-based lessons on Samsung TVs, learning an instrument fits into daily life and helps players reach goals faster,” said Hun Lee, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “By bringing Fender Play to TVs, Samsung is turning screens at home into a place to learn and play together.”

Players can choose an education path for four different instruments[2]: electric guitar, acoustic guitar, bass or ukulele. Musicians can also access on‑demand courses by skill level, each with a wide range of step‑by‑step lessons built around familiar songs. Through Jam Mode, players can pick a fun background and play along with curated tracks from a variety of genres, turning their screen into a stage.

Samsung will debut a live preview of the experience at CES 2026, with on-screen demos that will showcase the immersive learning experience. With 20 consecutive years of leading the global TV market, Samsung delivers the picture, sound and reliability that keep new players engaged as they build skills.

“We are thrilled to bring Fender Play’s immersive learning experience to Samsung TV users, helping guitar enthusiasts take their skills to the next level,” said Cliff Kim, VP of Growth Strategy, Digital Products at Fender and President of the Fender Play Foundation. “Our mission has always been to educate and inspire players globally and this partnership gives music lovers the opportunity to learn, practice, and play with Fender Play’s high-quality, interactive lessons directly on their Samsung TV.”

The app will be released in the first half of 2026. To stay up to date with the latest product news and special offers on Samsung’s 2026 product line-up, Australians can register their interest via https://www.samsung.com/au/handraiserces/

[1] Beginning in 2026, Fender Play will be available on 2025 and later Samsung TVs in 49 countries across the Americas, Europe, Australia, New Zealand and South Korea.

[2] Users will be required to provide their own instrument. This service may be subject to additional service subscriptions and app download. Content services are subject to change without notice. Internet connection and Samsung account required.