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		<title>TV &amp; Audio &#8211; Samsung Newsroom Australia</title>
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		<link>https://news.samsung.com/au</link>
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            <title>TV &amp; Audio &#8211; Samsung Newsroom Australia</title>
            <link>https://news.samsung.com/au</link>
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        <currentYear>2026</currentYear>
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		<description>What's New on Samsung Newsroom</description>
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				<title>Samsung Announces Addition of Louvre Collection to Samsung Art Store</title>
				<link>https://news.samsung.com/au/samsung-announces-addition-of-louvre-collection-to-samsung-art-store?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Fri, 24 Jul 2026 17:05:54 +0000</pubDate>
						<category><![CDATA[TV & Audio]]></category>
		<category><![CDATA[Louvre Museum]]></category>
		<category><![CDATA[Samsung Art Store]]></category>
                <guid isPermaLink="false">https://bit.ly/4vRi2qf</guid>
									<description><![CDATA[&#160; Samsung Electronics Co., Ltd. today announced that 34 brand new artworks from the Louvre’s collection are joining Samsung Art Store, making a total of]]></description>
																<content:encoded><![CDATA[<div id="attachment_8325" style="width: 855px" class="wp-caption aligncenter"><img class="size-medium wp-image-8325" src="https://img.global.news.samsung.com/au/wp-content/uploads/2026/07/Louvre_2026_The-Frame_LS03HE_FRONT_WALL_Art-Mode-845x563.jpg" alt="" width="845" height="563" /><p class="wp-caption-text">“Portrait of Lisa Gherardini, wife of Francesco del Giocondo, known as the Mona Lisa or La Gioconda” (1503–1519) by Leonardo da Vinci on The Frame</p></div>
<p>&nbsp;</p>
<p>Samsung Electronics Co., Ltd. today announced that 34 brand new artworks from the Louvre’s collection are joining Samsung Art Store, making a total of 51 masterpieces from one of the world’s most celebrated museums available to Samsung Art Store users worldwide<span>[2]</span>. The collection includes Leonardo da Vinci’s “Mona Lisa,” along with some of the Louvre’s most renowned artworks, offering users unprecedented access to centuries of art through compatible Samsung Art TVs<span>[3]</span>.</p>
<p>&nbsp;</p>
<p>The collection features some of the Louvre’s most celebrated masterpieces, including Eugène Delacroix’s “Liberty Leading the People,” Paolo Veronese’s “The Wedding Feast at Cana,” and Jean-Auguste-Dominique Ingres’ “La Grande Odalisque”. These iconic works are complemented by paintings from major European masters such as Caravaggio and Jacques-Louis David, alongside distinguished examples of French Neoclassical and Academic painting, including Dominique Papety’s “Greek Women at the Fountain” and Nicolas Poussin’s “Orpheus and Eurydice” — representing a major expansion of Samsung’s curated digital gallery.</p>
<p>&nbsp;</p>
<p><div id="attachment_8324" style="width: 855px" class="wp-caption aligncenter"><img class="size-medium wp-image-8324 aligncenter" src="https://img.global.news.samsung.com/au/wp-content/uploads/2026/07/Louvre_2026_OLED_S95H_FRONT_WALL_Art-Store_2-845x563.jpg" alt="" width="845" height="563" /><p class="wp-caption-text">“Greek Women at the Fountain” (around 1841) by Dominique Papety on Samsung OLED S95H[4]</p></div>“The Louvre represents the very best of French artistic and cultural heritage,” said Guillaume Rault, Vice President of Consumer Electronics at Samsung Electronics France. “We are proud to bring these masterpieces beyond museum walls and into the homes of millions around the world through our Samsung Art TVs.”</p>
<p>&nbsp;</p>
<p>This partnership with the Louvre further strengthens Samsung Art Store’s growing portfolio of leading museums and cultural institutions. As one of the world’s most visited museums, the Louvre is home to some of history’s most important artistic treasures, and with Samsung Art Store expanding access to this iconic museum collection, users can discover and display masterpieces on compatible Samsung TVs and displays.</p>
<p>&nbsp;</p>
<p>Samsung Art Store offers subscribers access to a curated library of artworks from leading museums and artists worldwide. Available on Samsung Art TVs, the service enables users to discover up to 5,000 artworks and enjoy museum art from the comfort of their home.</p>
<p>&nbsp;</p>
<p>The Louvre collection is now available globally through Samsung Art Store, including in Australia.</p>
<p>&nbsp;</p>
<p>[1] Stream complimentary curated art or additional artworks available via subscription. Internet connection required.</p>
<p>&nbsp;</p>
<p><span>[2]</span> The Louvre collection is now available globally through Samsung Art Store including Australia. Exceptions include the MENA 18 countries: United Arab Emirates, Bahrain, Algeria, Egypt, Israel, Iraq, Jordan, Kuwait, Lebanon, Libyan Arab Jamahiriya, Morocco, Oman, Pakistan, Qatar, Saudi Arabia, Tunisia, Turkiye, Yemen.</p>
<p>&nbsp;</p>
<p><span>[3]</span> Compatible models may vary by year and region. Compatible 2025 models include Neo QLED 8K, Neo QLED 4K, The Frame, The Frame Pro, and Q7F. Compatible 2026 models include Micro RGB, OLED, Neo QLED, Mini LED, The Frame, The Frame Pro and The Movingstyle. Availability of Samsung Art Store may vary by model. . Subscription and internet connection required.</p>
<p>&nbsp;</p>
<p><span>[4]</span> Samsung Art Store is available only on select OLED models: S95H globally and S99H in Europe.</p>
]]></content:encoded>
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				<title>Samsung Vision AI Companion: Bringing Conversational AI to Households Worldwide</title>
				<link>https://news.samsung.com/au/samsung-vision-ai-companion-bringing-conversational-ai-to-households-worldwide?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Fri, 17 Jul 2026 12:34:03 +0000</pubDate>
						<category><![CDATA[TV & Audio]]></category>
		<category><![CDATA[OLED]]></category>
		<category><![CDATA[Smart Monitor]]></category>
		<category><![CDATA[Vision AI Companion]]></category>
                <guid isPermaLink="false">https://bit.ly/4fFyncv</guid>
									<description><![CDATA[The television has long been the heart of the home, bringing entertainment, news, and shared experiences to families around the world. With Samsung Vision AI]]></description>
																<content:encoded><![CDATA[<p>The television has long been the heart of the home, bringing entertainment, news, and shared experiences to families around the world. With <span><a href="https://www.samsung.com/au/tvs/vision-ai-tv/?srsltid=AfmBOoofQ1QgPztaSldxQXCW9aLv826FvtefM94wZmE6O-yr_2qu4Tlc" target="_blank" rel="noopener">Samsung Vision AI Companion</a></span> (VAC), that familiar screen now becomes a connected hub for the household. Samsung’s latest AI technology transforms everyday viewing into an interactive experience, enabling users to ask questions, receive customised recommendations, and manage tasks with simple voice commands and natural two-way dialogue<span>[1]</span>.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h2><strong>Conversations That Connect the Whole Household</strong></h2>
<p>Unlike AI designed for individual devices, Samsung Vision AI Companion is purpose-built for the communal screen. It’s designed to bring everyone closer together, turning everyday moments into shared experiences.</p>
<p>&nbsp;</p>
<p>the core of Samsung Vision AI Companion is an upgraded version of Bixby that enables more natural dialogue, deeper contextual understanding, and personalised responses. Samsung Vision AI Companion, delivers answers, accompanied by helpful visuals and related content<span>[2]</span>. There’s no need to navigate complicated menus or use additional devices. Everything happens right on the screen.</p>
<p>&nbsp;</p>
<p><img class="alignnone size-medium wp-image-8202" src="https://img.global.news.samsung.com/au/wp-content/uploads/2026/07/Screenshot-2026-07-17-122949-1000x545.png" alt="2026 Vision AI Companion Key Features" width="1000" height="545" /></p>
<p>&nbsp;</p>
<h2><span>How to access and use Visions AI Companion</span></h2>
<p>To launch<span>[3</span><span>]</span> Vision AI Companion, press the AI button on your 2026 TV Samsung smart remote or long-press the Home button if your compatible 2025 TV smart remote doesn’t have an AI button.</p>
<p>&nbsp;</p>
<p>Once you have opened Vision AI Companion, press and hold the microphone button to talk to Bixby and interact with the companion.</p>
<p>&nbsp;</p>
<p>You can also select and navigate to related queries and AI-generated answers.</p>
<p>&nbsp;</p>
<p>You can launch the AI Companion when you’re watching content on select sources including live TV and Samsung TV Plus.</p>
<h2></h2>
<p>&nbsp;</p>
<h2><strong>Conversational and Visual Intelligence</strong></h2>
<p>What sets Vision AI Companion apart is its ability to answer questions and requests with visualised, intelligent responses through multiple AI agents by simply pressing the AI button on your remote control.</p>
<p>&nbsp;</p>
<p>Powered by Generative AI, Vision AI Companion delivers a more natural and conversational experience. That understands context and follow-up questions, enabling more fluid interactions that feel like a real conversation – no commands, no menus, no typing.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h2><strong>Samsung’s First Multi-AI Agent TV Platform Supported in 10 Languages</strong></h2>
<p>As an open, multi-AI agent platform, Vision AI Companion combines various LLMs (large language models), including Perplexity, Gemini and Samsung’s Bixby voice assistant to share visualised, intelligent responses adapted to user questions and requests<span>[4]</span>.</p>
<p>&nbsp;</p>
<p>Other features include:</p>
<p>&nbsp;</p>
<ul>
<li><strong>AI Gaming Mode:</strong> Enhances gameplay with responsive, AI-powered optimisation for picture and sound<span>[5]</span>.</li>
<li><strong> Generative Wallpaper:</strong> Creates dynamic, personalised visuals for the TV, adapting to user preferences and moods<span>[6]</span>.</li>
<li><strong>AI Picture, AVA (Active Voice Amplifier) Pro, and AI Upscaling Pro</strong>: Automatically optimise picture and audio quality, ensuring every scene looks and sounds its best<span>[7]</span>.</li>
</ul>
<p>&nbsp;</p>
<p>With one of the broadest language offerings for conversational AI on a TV or monitor, Samsung Vision AI Companion supports 10 languages, including Korean, English, Spanish, French, German, Italian, and Portuguese bringing advanced AI capabilities to more people in more places.</p>
<p>&nbsp;</p>
<p>Samsung Vision AI Companion<span>[8]</span> is integrated across nearly Samsung’s entire current 2026 , including <span><a href="https://www.samsung.com/au/tvs/micro-rgb-tv/?srsltid=AfmBOoorANzGrAoFbbbOqqXFV0r1yA1E8N4EcNujeWcwTp7RkP0wCHST" target="_blank" rel="noopener">Micro RGB</a></span>, <span><a href="https://www.samsung.com/au/tvs/oled-tv/s95h-65-inch-oled-4k-vision-ai-smart-tv-qa65s95hawxxy/?srsltid=AfmBOor8YB1FenEOu544Mjas_RXwx_G6yYe4u383kUExf9hhE_TKleY0" target="_blank" rel="noopener">OLED</a></span>, <span><a href="https://www.samsung.com/au/tvs/neo-qled-tv/" target="_blank" rel="noopener">Neo QLED</a></span>, <span><a href="https://www.samsung.com/au/tvs/mini-led-tv/" target="_blank" rel="noopener">Mini LED TVs</a></span> and <span><a href="https://www.samsung.com/au/movable-screens/the-movingstyle/lsm7f-27-inch-ua27lsm7faxxxy/" target="_blank" rel="noopener">The MovingStyle</a></span><span>[9]</span>, and <span><a href="https://www.samsung.com/au/monitors/smart/" target="_blank" rel="noopener">Smart Monitors lineup</a>[10]</span>. The platform is built on One UI Tizen, with up to seven years of OS software upgrades to maintain security and deliver new features over time.</p>
<p>&nbsp;</p>
<p>Driven by Samsung’s commitment to making advanced technology part of daily life for more households, Vision AI Companion puts the TV at the center of a connected home—ready to help, inform, and adapt as your needs evolve.</p>
<p>&nbsp;</p>
<p>To learn more, visit <span><a href="http://www.samsung.com/au/tvs" target="_blank" rel="noopener">www.samsung.com/au/tv</a></span></p>
<p><span> </span></p>
<p><span>[1]</span> Provides AI created content, with accuracy not guaranteed. Not all accents, dialects, and expressions are recognised. Availability of the AI features may vary, depending on the nature of the content. Available on 2025 Q7F and above, and 2026 TVs.</p>
<p>&nbsp;</p>
<p><span>[2]</span> Information based on current viewing available and Samsung TV Plus channels. Provides AI created content, with accuracy not guaranteed. Not all accents, dialects, and expressions are recognised. Availability of the AI features may vary, depending on the nature of the content. Available on 2025 Q7F and above, and 2026 TVs.</p>
<p>&nbsp;</p>
<p><span>[3]</span> Users will need to review and accept the Privacy Notice the first time they use the service.</p>
<p>&nbsp;</p>
<p><span></span><span>[4]</span> Services are subject to change and may be suspended or ceased without notice. Not all languages, accents, dialects and expressions are recognised. Internet connection and Samsung account required. Data usage and subscription fees may apply.</p>
<p>&nbsp;</p>
<p><span>[5]</span> Picture quality of upscaled content will vary depending on the quality and resolution of source content and may not apply to PC connection and Game Mode.</p>
<p>&nbsp;</p>
<p><span>[6]</span> Generative Wallpaper: Requires internet connection and Samsung Account. Number of daily attempts may be limited. This feature is not supported on OLED models.</p>
<p>&nbsp;</p>
<p><span>[7]</span> Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode.</p>
<p>&nbsp;</p>
<p><span>[8]</span> Availability of Vision AI Companion may vary depending on market and model. For Smart Monitors, Vision AI Companion is only available on M70 and above.</p>
<p>&nbsp;</p>
<p><span>[9]</span> Available on features on 2025 Q7F and above TVs. Feature accessible by the AI button 2026 TVs, or by the Home button (long press) on the remote control without an AI button for remote controls on 2025 TVs (Q7F and above) and 2026 Crystal UHD TVs.</p>
<p>&nbsp;</p>
]]></content:encoded>
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					<item>
				<title>From Digital Convenience to Intelligent Living: How AI is Embedded in Everyday Life</title>
				<link>https://news.samsung.com/au/from-digital-convenience-to-intelligent-living-how-ai-is-embedded-in-everyday-life?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Fri, 17 Jul 2026 12:28:25 +0000</pubDate>
						<category><![CDATA[Editorials]]></category>
		<category><![CDATA[Home Appliances]]></category>
		<category><![CDATA[Mobile & wearables]]></category>
		<category><![CDATA[TV & Audio]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[SmartThings]]></category>
		<category><![CDATA[Unpacked]]></category>
                <guid isPermaLink="false">https://bit.ly/4wdPCaQ</guid>
									<description><![CDATA[&#160; Across Southeast Asia and Oceania, consumers have been quick to embrace technology that makes everyday life simpler. From digital commerce and mobile]]></description>
																<content:encoded><![CDATA[<p><img class="alignnone size-medium wp-image-8194" src="https://img.global.news.samsung.com/au/wp-content/uploads/2026/07/Screenshot-2026-07-17-121901-1000x563.png" alt="From Digital Convenience to Intelligent Living by SEAO President &amp; CEO, CU Kim" width="1000" height="563" /></p>
<p>&nbsp;</p>
<p>Across Southeast Asia and Oceania, consumers have been quick to embrace technology that makes everyday life simpler. From digital commerce and mobile payments to super apps and connected services, digital experiences are now integral to how people shop, communicate, work and manage daily life.</p>
<p>&nbsp;</p>
<p>That same expectation is shaping how people approach artificial intelligence. <span>As the world commemorates AI Appreciation Day this July, the shift is clear: AI is moving from experimentation into everyday use. In Southeast Asia and Oceania, where mobile-first lifestyles and digital adoption are among the highest in the world, people are beginning to expect AI to help them work, communicate, make decisions and move through daily life with greater ease. </span></p>
<p><span> </span></p>
<p>The more embedded AI becomes in our lives, the more its value will be measured by how meaningfully it improves everyday experiences. The next phase of AI, <span>which we will be unveiling at Unpacked on 22 July in London, </span>will not be defined by technical capability alone, but by how naturally it fits into different lifestyles, understands individual needs and removes friction from daily routines.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h2><strong>From AI Tools to Connected Experiences</strong></h2>
<p>For years, technology evolved device by device. Each served a specific role: mobile phones for communication and productivity, wearables for health and activity insights, televisions for entertainment, and appliances for household routines.</p>
<p>&nbsp;</p>
<p>Each device only supports one part of the user’s day. But when connected through AI, they can work together in ways that are more responsive to context and easier to act on.</p>
<p>&nbsp;</p>
<p><span><a href="https://news.samsung.com/global/smartthings" target="_blank" rel="noopener">SmartThings</a></span><span> is </span>central to making this possible. By bringing devices, services and partners into one connected ecosystem, it helps turn the intelligence offered by individual features into seamless experiences that are more natural and relevant in real-world scenarios.</p>
<p><span> </span></p>
<p><span>Consider a young professional managing a fast-paced day, where even small decisions can add to the mental load. </span>With AI Vision, our <span><a href="https://news.samsung.com/global/samsung-expands-ai-capabilities-of-bespoke-ai-refrigerator-family-hub-with-major-updates" target="_blank" rel="noopener">Bespoke AI Refrigerator Family Hub</a></span> c<span>an help track fresh produce and packaged goods[1], alert users[2] when frequently used items are running low, and make grocery planning easier.</span></p>
<p>&nbsp;</p>
<p><span>That same support extends to well-being. <a href="https://news.samsung.com/global/samsung-announces-latest-smartthings-update" target="_blank" rel="noopener">SmartThings integrates with Samsung Health</a></span> to<span> provide insights through Galaxy devices like the Galaxy Ring, while Galaxy Watch features such as Running Coach can analyse running performance data and customise training programs for users working towards their fitness goals. And as the user unwinds after a long day by watching their favourite shows on TV, </span>Samsung <span><a href="https://news.samsung.com/global/vision-ai" target="_blank" rel="noopener">Vision AI</a></span> <span>extends intelligence to the screen, helping the TV adapt to viewer preferences and make entertainment easier to discover, personalise and enjoy.</span></p>
<p><span> </span></p>
<p><span>Together, these experiences show the broader promise of AI: making daily life easier not through one device acting alone, but through an ecosystem that understands context and can offer personalised responses to people’s needs.</span></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h2><strong>Mobile as the Primary Gateway</strong></h2>
<p>Although AI now connects more devices across daily life, mobile remains the primary gateway. The mobile phone links people to the services, content, devices and relationships they rely on daily.</p>
<p>&nbsp;</p>
<p>This is where agentic AI becomes especially important. <span>As intelligence grows more contextual, mobile devices are evolving from a tool people use to search, message and browse, into an interface that helps them understand what matters, suggests the next step and completes everyday actions with less effort.</span></p>
<p>&nbsp;</p>
<p><span><a href="https://www.samsung.com/au/galaxy-ai/" target="_blank" rel="noopener">Galaxy AI</a></span> is designed for this next phase of mobile AI. <span>Instead of asking users to manage every task manually, it surfaces suggestions for what comes next. </span>Mobile AI becomes most useful when its intelligence is built directly into the device experience itself.</p>
<p>&nbsp;</p>
<p>Consumers in Southeast Asia and Oceania welcome the benefits and recognise the potential of AI but their trust needs to be earned. To deeply embed AI into daily life, consumers must feel that their <span><a href="https://www.samsungmobilepress.com/articles/your-privacy-secured-how-knox-vault-protects-you-in-the-era-of-ai" target="_blank" rel="noopener">data stays safe</a></span> and that they are in control. Galaxy AI is <span><a href="https://www.samsungmobilepress.com/articles/your-privacy-secured-inside-the-tech-powering-safe-personalized-galaxy-ai-experiences" target="_blank" rel="noopener">designed to help protect personal information</a></span> by keeping sensitive data close to the user, while giving users <span><a href="https://www.samsungmobilepress.com/articles/your-privacy-secured-how-galaxy-ai-empowers-you-to-take-control-of-your-data" target="_blank" rel="noopener">clear visibility and choice</a></span> over how their data is used to power AI experiences. As AI expands across the connected ecosystem, Samsung has also extended <span><a href="https://www.samsungmobilepress.com/articles/the-knox-journals-the-passwordless-future-of-security" target="_blank" rel="noopener">Knox Matrix</a></span>, its cross-device security platform, to provide a unified layer of protection across home appliances, mobile devices and TVs.</p>
<p>&nbsp;</p>
<p>We are still in the early stages of this transformation. With AI becoming more widespread in daily life, new form factors will shape how people see, use, and act on information. Foldables are an important part of that future. A screen that flexes and unfolds gives AI greater flexibility to support multiple tasks, richer content and more contextual experiences at once.</p>
<p>&nbsp;</p>
<p>At the upcoming Galaxy Unpacked, we will share more on how this vision is coming together.</p>
<p>&nbsp;</p>
<p>The next chapter of AI will not be defined by how much more technology people must manage. It will be defined by how naturally intelligence fits into everyday life, helping people live, work, and connect more easily.</p>
<p>&nbsp;</p>
<p><span>[1]</span><span> A Wi-Fi connection and Samsung account are required. If a food item is not recognisable, it may be listed as an unknown item. AI Vision cannot identify or list any food items in the freezer. Recognition uses AI models that may be updated periodically to help improve performance. User may need to manually check and adjust the list to ensure its accuracy.</span></p>
<p>&nbsp;</p>
<p><span>[2]</span><span> Available through the SmartThings app, available on Android and IOS devices. A Wi-Fi connection and Samsung account are required. Both devices must be signed in with the same Samsung account.</span></p>
]]></content:encoded>
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					<item>
				<title>Why TV Still Holds a Special Place in the Multi-Screen World</title>
				<link>https://news.samsung.com/au/why-tv-still-holds-a-special-place-in-the-multi-screen-world?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Fri, 03 Jul 2026 17:53:07 +0000</pubDate>
						<category><![CDATA[Editorials]]></category>
		<category><![CDATA[TV & Audio]]></category>
		<category><![CDATA[Samsung 2026 TVs]]></category>
		<category><![CDATA[Vision AI]]></category>
                <guid isPermaLink="false">https://bit.ly/4v90s0i</guid>
									<description><![CDATA[&#160; Entertainment is no longer confined to a single place. Today’s viewing journeys unfold across different screens, moments and contexts.   A show may]]></description>
																<content:encoded><![CDATA[<p><img class="size-medium wp-image-8100 aligncenter" src="https://img.global.news.samsung.com/au/wp-content/uploads/2026/07/PR_TV-in-the-Multi-Screen-World_SEAO-Byline-Series-Image-1-Thumbnail-1000x563.png" alt="" width="1000" height="563" /></p>
<p>&nbsp;</p>
<p><span>Entertainment is no longer confined to a single place. Today’s viewing journeys unfold across different screens, moments and contexts.</span></p>
<p><span> </span></p>
<p><span>A show may begin with a clip, a trailer shared in a group chat, or a recommendation that arrives mid-scroll. This is not fragmentation. It is how modern viewing works. The more interesting question is not how many screens we use, but what each screen does best, and why despite the plethora of display options made available to consumers, the TV continues to hold a special place in how people experience entertainment at home.</span></p>
<p><span> </span></p>
<p><span>According to Samsung’s 2025 </span>Southeast Asia and Oceania (SEAO)<span> TV Awareness Survey<a href="#_ftn1" name="_ftnref1">[1]</a>, 65% of the region’s consumers watch TV daily. It’s clear that even as viewing journeys happen across more screens, TV remains part of the everyday rhythm in many households.</span></p>
<p><span> </span></p>
<h2><strong>From Discovery to Presence</strong></h2>
<p>&nbsp;</p>
<p><span>Mobile plays an important role in the viewing journey. It is always within reach, making it suitable for discovery, quick viewing, social sharing, and entertainment on the go.</span></p>
<p><span> </span></p>
<p><span>At the same time, some viewing moments are especially suited for the big screen as TV brings scale, comfort and shared presence to entertainment experiences at home.</span></p>
<p><span> </span></p>
<p><span>For instance, watching a live sports match on the big screen can bring the excitement from the stadium into living rooms. With features like AI Soccer Mode<a href="#_ftn2" name="_ftnref2">[2]</a>, sound and picture are optimised so viewers can enjoy every single bit of the gameday action from the comfort of their homes. This is why close to 40% of SEAO Smart TV users mirror, cast or stream from their phone to the TV1, showing how consumers value the flexibility of mobile viewing while appreciating the big screen experience. </span></p>
<p><span> </span></p>
<p><span>Rather than choosing between screens, consumers are moving fluidly across them. Mobile devices offer mobility and immediacy, while TV brings scale, comfort, and presence.</span></p>
<p><span> </span></p>
<h2><strong>A Smarter Way to Navigate Entertainment</strong></h2>
<p>&nbsp;</p>
<p>Modern viewing no longer begins only when someone turns on the TV. It often starts elsewhere, before making its way there. The role of the Smart TV is to make that transition feel seamless, intuitive and coherent.</p>
<p>&nbsp;</p>
<p>That is why the interface matters as much as the display. Viewers should be able to move easily between entertainment, apps and experiences.</p>
<p><span> </span></p>
<p><span>Samsung’s One UI Tizen<a href="#_ftn3" name="_ftnref3">[3]</a> reflects this shift by making everyday entertainment smoother to navigate. Viewers can easily access apps, customise the home screen, stream content, and enjoy gaming through built-in smart features, creating a TV experience that feels intuitive, personal and connected. With up to seven years of OS upgrades<a href="#_ftn4" name="_ftnref4">[4]</a>, our TVs are kept up to date with security enhancements and performance improvements.</span></p>
<p><span> </span></p>
<p><span>Furthermore, Samsung Smart TVs support the way people move between screens. They allow users to conveniently mirror mobile content on the TV, use Multi View to watch TV and mobile content at the same time, display personal photos, and use the phone as a remote control. </span></p>
<p><span> </span></p>
<h3><strong><span>Where the Moment Comes to Life</span></strong></h3>
<p>&nbsp;</p>
<p><span>Once the journey reaches the TV, the screen determines how the moment lands. This is where pictures, sound and intelligence work together.</span></p>
<p><span> </span></p>
<p><span>Features<a href="#_ftn5" name="_ftnref5">[5]</a> such as Glare Free, HDR10+, and Object Tracking Sound+ (OTS+) help shape how entertainment feels on the big screen. For instance, whether with daylight or indoor lighting, our certified Glare-free technology reduces reflections, so that viewing experiences stay clear and comfortable. Meanwhile, HDR10+ uncovers delicate details across deep shadows to vibrant highlights, bringing greater dimension and immersion to each scene. Additionally, OTS+ helps sound follow on-screen movement for a more immersive audio experience. </span></p>
<p><span> </span></p>
<p><span>Samsung Vision AI<a href="#_ftn6" name="_ftnref6">[6]</a> adds another layer by enabling the TV experience to adapt more intelligently to content and environment. Through AI Customisation Mode, AI Optimised Mode and AI Sound Controller, the TV can enhance visual detail, fine-tune audio and adjust settings to better match what viewers are watching and where they are watching it.</span></p>
<p><span> </span></p>
<p><span>As a result, films feel cinematic, with light, shadow and colour carrying depth. Live matches feel immediate, as motion and sound bring the room closer to the action. Gaming feels immersive when the screen keeps pace with every moment. At its best, TV quietly enhances the experience, helping viewers stay immersed in the content and the moment.</span></p>
<p><span> </span></p>
<p><span>On Samsung 2026 TV models<a href="#_ftn7" name="_ftnref7">[7]</a> supporting Vision AI Companion<a href="#_ftn8" name="_ftnref8">[8]</a>, users can easily pull up related information and content recommendations, activate AI-powered picture and sound enhancements, and access AI apps and features directly on the TV with a click of the AI button or long-press of the Home button on the remote control.   </span></p>
<p><span> </span></p>
<p><span>The journey does not have to end when viewing stops. <a href="https://www.samsung.com/au/lifestyle-tvs/the-frame/">Samsung’s The Frame</a> extends the role of TV beyond entertainment by allowing the screen to remain an integral part of the room when not in use. </span></p>
<p><span> </span></p>
<p><span>The Frame can display renowned pieces that transform the screen into a personal gallery, reflecting individual tastes and complementing the style of the home. Through the Samsung Art Store<a href="#_ftn9" name="_ftnref9">[9]</a>, users can access more than 5,000 selections from world-famous artists and institutions, with collections that continue to evolve and expand across different genres and themes. </span></p>
<p><span> </span></p>
<p><span>Recent collaborations include the partnership with the San Francisco Museum of Modern Art, which bring celebrated works by artists such as Diego Rivera and Piet Mondrian into the home. The Art Basel Hong Kong 2026 Collection also features works from emerging and established contemporary artists, imbuing the energy and creativity of their work into everyday living spaces.</span></p>
<p><span> </span></p>
<p><span>This makes The Frame more than a screen for watching content. It becomes part of how people shape their spaces and appreciate art as another form of everyday entertainment.</span></p>
<p><span> </span></p>
<h2><strong>The Right Screen for the Right Moment</strong></h2>
<p>&nbsp;</p>
<p><span>The modern viewing journey does not depend on one screen doing everything. It is contingent on each screen playing its role at the right moment. Mobile helps the journey begin through discovery, immediacy and spontaneous moments. TV is where that journey becomes more focused, immersive and present.</span></p>
<p><span> </span></p>
<p><span>In the multi-screen era, the TV complements the way we use devices. It gives entertainment a place to land and its presence can elevate a space. The journey may start anywhere and the big screen is where it all comes together.</span></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p><a href="#_ftnref1" name="_ftn1"><em>[1]</em></a><em> Samsung 2025 SEAO TV Awareness Survey. N = 2,000 respondents across 8 Southeast Asia and Oceania markets. Fieldwork: November 2025</em></p>
<p><a href="#_ftnref2" name="_ftn2"><em>[2]</em></a><em> AI Soccer Mode sound optimisation only available when audio is played directly through the TV, not through a separate sound device. Turn off AI Mode to use this feature. AI technology designed to detect and optimise soccer content only. Availability and performance will vary according to several factors including source content and application in use </em></p>
<p><a href="#_ftnref3" name="_ftn3"><em>[3]</em></a><em> Internet connection and Samsung Account required. Data and subscription charges may apply. Apps and UI may be subject to change without notice. Agreement of the Smart Hub Terms and Conditions and Privacy Policy is required before use. Kayo &amp; BINGE not available for use in Very Remote regions of Australia. </em></p>
<p><a href="#_ftnref4" name="_ftn4">[4]</a> <em>Tizen OS upgrades will be supported for up to 7 years starting from release year, for TVs released in the year 2026. </em></p>
<p><a href="#_ftnref5" name="_ftn5">[5]</a><em>Features and availability may vary by model and region.</em></p>
<p><a href="#_ftnref6" name="_ftn6">[6]</a> <em>Supported models may vary depending on the feature.</em></p>
<p><a href="#_ftnref7" name="_ftn7"><em>[7]</em></a><em> The Vision AI Companion is available on 2025 TV models Q7 and above, QN60F (Only ZA/ZC), The Frame LS03F(W), Smart Monitor M7 and above, and The Movingstyle. </em><em>This feature&#8217;s availability may vary by model or region.</em></p>
<p><a href="#_ftnref8" name="_ftn8"><em>[8]</em></a><em> Information based on current viewing available on Samsung TV Plus channels only. Provides AI created content, with accuracy not guaranteed. Voice commands recognise English, French, Spanish, Portuguese, German, Italian, and Korean, but not all accents, dialects, and expressions are recognised. Availability of features may vary, depending on the source content and privacy settings. Requires internet connection. Available on features on 2025 Q7F and above TVs. Feature accessible by the AI button 2026 TVs, or by the Home button (long press) on the remote control without an AI button for remote controls on 2025 TVs (Q7F and above) and 2026 Crystal UHD TVs. </em></p>
<p><a href="#_ftnref9" name="_ftn9"><em>[9]</em></a><em> Stream complimentary curated art or additional artworks available via subscription. Internet connection required. </em></p>
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				<title>The Art TV Designed for Every Home</title>
				<link>https://news.samsung.com/au/the-art-tv-designed-for-every-home?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Fri, 26 Jun 2026 15:24:47 +0000</pubDate>
						<category><![CDATA[Press Releases]]></category>
		<category><![CDATA[TV & Audio]]></category>
		<category><![CDATA[Samsung Art Store]]></category>
		<category><![CDATA[The Frame]]></category>
		<category><![CDATA[The Frame Pro]]></category>
                <guid isPermaLink="false">https://bit.ly/43SULIW</guid>
									<description><![CDATA[&#160; Art has long been a reflection of personal style, helping homeowners shape spaces that feel uniquely their own. Today, that expression extends beyond]]></description>
																<content:encoded><![CDATA[<div id="attachment_8061" style="width: 855px" class="wp-caption alignnone"><img class="size-medium wp-image-8061 aligncenter" src="https://img.global.news.samsung.com/au/wp-content/uploads/2026/06/PR_The-Frame_SEAO-Feature-Story-Visual-1-smaller-845x563.jpg" alt="" width="845" height="563" /><p class="wp-caption-text">Image simulated for illustrative purposes. Cables not shown.</p></div>
<p>&nbsp;</p>
<p>Art has long been a reflection of personal style, helping homeowners shape spaces that feel uniquely their own. Today, that expression extends beyond traditional mediums and into the devices that occupy the heart of the home, including the television.</p>
<p>&nbsp;</p>
<p>Designed to seamlessly blend art, technology and design, the 2026 Samsung <span><a href="https://www.samsung.com/au/lifestyle-tvs/the-frame/">The Frame Pro and The Frame</a></span> transform the TV from a screen into a statement piece. Whether displaying artwork from a world-renowned exhibition, showcasing personal photographs, or delivering immersive entertainment, Samsung’s Art TVs are designed to complement modern living spaces while elevating everyday experiences.</p>
<p>&nbsp;</p>
<p>Curious how an Art TV can transform your living space? Here are three ways Samsung’s 2026 The Frame Pro and The Frame bring together premium display technology, world-renowned art and thoughtful design to elevate the modern home.</p>
<p>&nbsp;</p>
<h2><strong>1. A Personal Gallery with World-Renowned Art </strong></h2>
<div id="attachment_8062" style="width: 855px" class="wp-caption aligncenter"><img class="size-medium wp-image-8062" src="https://img.global.news.samsung.com/au/wp-content/uploads/2026/06/PR_The-Frame_SEAO-Feature-Story-Visual-2-smaller-845x563.jpg" alt="" width="845" height="563" /><p class="wp-caption-text">Image simulated for illustrative purposes. Cables not shown.</p></div>
<p>&nbsp;</p>
<p>Bringing art into the home has never been easier. Homeowners now have more opportunities than ever to discover, curate and enjoy artwork without leaving their homes.</p>
<p>&nbsp;</p>
<p>According to Samsung&#8217;s 2025 Southeast Asia and Oceania TV Awareness Survey<a href="#_ftn1" name="_ftnref1"><span>[1]</span></a>, 69% of Australian consumers familiar with The Frame agree that it is equipped with the latest technology. Samsung’s 2026 <span><a href="https://www.samsung.com/au/lifestyle-tvs/the-frame/">The Frame Pro and The Frame</a></span> go beyond traditional television experiences with innovative Art TV features that bring world-renowned artworks directly into the home:</p>
<p>&nbsp;</p>
<ul>
<li>The <strong>Samsung Art Store</strong><a href="#_ftn2" name="_ftnref2"><span>[</span></a><a href="#_ftn2" name="_ftnref2">2]</a> features more than 5,000 works from over 800 artists and more than 80 global partners — including collaborations with <span><a href="https://news.samsung.com/au/samsung-art-store-welcomes-the-wonderful-world-of-the-moomins-in-new-global-collaboration">Moomin</a></span> and <span><a href="https://news.samsung.com/au/samsung-art-store-adds-art-basel-hong-kong-2026-collection">Art Basel 2026</a></span><a href="#_ftn3" name="_ftnref3"><span>[3]</span></a>.</li>
<li><strong>Art Store Streams</strong><a href="#_ftn4" name="_ftnref4"><span>[4]</span></a> deliver a curated collection of 30 complimentary artworks every month, refreshed around new themes and artistic styles.</li>
<li>The new <a href="https://www.samsung.com/au/lifestyle-tvs/the-frame/ls03he-98-inch-the-frame-pro-4k-vision-ai-smart-tv-qa98ls03hewxxy/">The Frame 98-inch</a> brings a new scale of immersion with its majestic screen, transforming living spaces into private galleries.</li>
</ul>
<p>&nbsp;</p>
<table style="height: 170px;" width="1165">
<tbody>
<tr>
<td width="586">
<h3><strong>Are there new artworks on Samsung Art Store?</strong></h3>
<p>Samsung recently partnered with <span><a href="https://news.samsung.com/au/samsung-and-munch-museum-bring-rarely-seen-masterpieces-to-samsung-art-store">Norway’s MUNCH Museum to bring 37 works by Edvard Munch </a></span>— including <em>“The Scream”</em> to Samsung Art Store users around the world.</p>
<p>&nbsp;</td>
</tr>
</tbody>
</table>
<h2></h2>
<h2><strong>2. Premium Entertainment for Every Home </strong></h2>
<div id="attachment_8063" style="width: 855px" class="wp-caption alignnone"><img class="size-medium wp-image-8063" src="https://img.global.news.samsung.com/au/wp-content/uploads/2026/06/PR_The-Frame_SEAO-Feature-Story-Visual-3smaller-845x563.jpg" alt="" width="845" height="563" /><p class="wp-caption-text">Image simulated for illustrative purposes. Cables not shown.</p></div>
<p>&nbsp;</p>
<p>While The Frame is known for its artistic appeal, it is also designed to deliver premium entertainment experiences for everyday viewing. The survey found that 66% of Australian respondents aware of The Frame associate it with exceptional picture quality, while 61% of Australian respondents view it as a premium and high-end TV<a href="#_ftn5" name="_ftnref5"><span>[5]</span></a>.</p>
<p>&nbsp;</p>
<p>The 2026 lineup delivers on these expectations through a combination of advanced display technology and intelligent experiences.</p>
<p>&nbsp;</p>
<h3><strong>Exceptional Picture Quality</strong></h3>
<ul>
<li><strong>Neo QLED 4K and Neo Quantum HDR</strong> on The Frame Pro bring every image to life with brilliant colour, remarkable depth and ultra-precise contrast<a href="#_ftn6" name="_ftnref6"><span>[6]</span></a>.</li>
<li><strong>Quantum Mini LEDs</strong> that precisely control light for deeper contrast and sharper detail.</li>
<li><strong>Quantum Dot technology</strong> that produces more vibrant, true-to-life colours.</li>
</ul>
<h3></h3>
<h3><strong>Smarter Viewing with Samsung Vision AI Companion</strong></h3>
<p>Beyond picture quality, The Frame Pro and The Frame are equipped with <strong>Samsung Vision AI Companion</strong><a href="#_ftn7" name="_ftnref7"><span>[7]</span></a>, Samsung’s integrated AI platform designed to make the TV more intuitive and context aware.</p>
<p>&nbsp;</p>
<p>Through a dedicated <strong>AI button</strong> <strong>or a long-press of the Home</strong> button<a href="#_ftn8" name="_ftnref8">[8]</a>on the Samsung smart remote, users can interact with content in new ways, from learning about characters and plotlines to controlling playback through voice commands.</p>
<p>&nbsp;</p>
<table style="height: 169px;" width="1150">
<tbody>
<tr>
<td width="566">
<h3><strong>What else can Vision AI Companion do?</strong></h3>
<p><strong>Vision AI Companion</strong> can also act as a private guide for The Frame, as it instantly interprets on-screen content to offer deep artistic context, style inspiration and local insights, turning art discovery into a deeply personal experience.</td>
</tr>
</tbody>
</table>
<p>&nbsp;</p>
<h3><strong>Designed for Art and Entertainment</strong></h3>
<p>Whether displaying artwork or streaming a movie, both The Frame models are designed to deliver a comprehensive viewing experience.</p>
<p>&nbsp;</p>
<ul>
<li><strong>Glare Free display</strong><a href="#_ftn9" name="_ftnref9"><span>[9]</span></a> keeps distractions to a minimum, reducing reflections while preserving vivid colour and brightness.</li>
<li><strong>Q-Symphony</strong>, which synchronises compatible Samsung TVs and soundbars for richer audio experiences<a href="#_ftn10" name="_ftnref10"><span>[10]</span></a>.</li>
<li><strong>Samsung TV Plus</strong>, Samsung’s free ad-supported streaming service provides access to over 4,300 channels across 30 countries, allowing users to enjoy diverse content at no additional cost<a href="#_ftn11" name="_ftnref11"><span>[11]</span></a>.</li>
</ul>
<p>&nbsp;</p>
<table style="height: 204px;" width="1142">
<tbody>
<tr>
<td width="566">
<h3><strong>Why do artworks look so realistic on The Frame TVs?</strong></h3>
<p>Samsung remains the only TV brand to be awarded the <strong>Pantone Validation ArtfulColor</strong><a href="#_ftn12" name="_ftnref12"><span>[12]</span></a> certification. The Frame Pro and The Frame are <strong>Pantone Validated ArtfulColor TVs</strong>, which means one can enjoy stunningly precise colours when watching content and a realistic, museum-like experience when displaying art.</td>
</tr>
</tbody>
</table>
<h2></h2>
<h2><strong> 3. </strong><strong>Designed to Elevate Every Living Space </strong></h2>
<div id="attachment_8064" style="width: 855px" class="wp-caption aligncenter"><img class="size-medium wp-image-8064" src="https://img.global.news.samsung.com/au/wp-content/uploads/2026/06/PR_The-Frame_SEAO-Feature-Story-Visual-4smaller-845x563.jpg" alt="" width="845" height="563" /><p class="wp-caption-text">Image simulated for illustrative purposes. Cables not shown.</p></div>
<p>&nbsp;</p>
<p>A television is more than an entertainment device these days, it is also part of the home’s overall design. 63% of Australian respondents familiar with The Frame associate it with an elevated look and feel<a href="#_ftn13" name="_ftnref13"><span>[13]</span></a><strong>.</strong> Designed to complement modern interiors, the TVs seamlessly blend form and function through:</p>
<p>&nbsp;</p>
<ul>
<li><strong>Modern Frame Design</strong> that resembles a framed artwork.</li>
<li><strong>Customisable magnetic bezels</strong><a href="#_ftn14" name="_ftnref14"><span>[14]</span></a> that snap on easily to suit different interior styles and personal preferences.</li>
</ul>
<p>&nbsp;</p>
<p>With the <strong>Wireless One Connect</strong><a href="#_ftn15" name="_ftnref15"><span>[15]</span></a>, The Frame Pro connects wirelessly to a separate box that can be placed up to 10 metres away from the TV, keeping cables out of sight and creating a cleaner, more refined set up.</p>
<p>&nbsp;</p>
<p>Both TVs can also be mounted nearly flush against the wall using Samsung&#8217;s <strong>Slim Fit Wall Mount</strong><a href="#_ftn16" name="_ftnref16"><span>[16]</span></a>, helping it resemble a framed artwork rather than a traditional television.</p>
<p>&nbsp;</p>
<p>Whether serving as a statement piece in the living room, displaying artwork throughout the day, or providing immersive entertainment for movie nights, Samsung’s 2026 The Frame Pro and The Frame are designed to integrate naturally into modern homes, bringing together art, technology and thoughtful design in a single experience.</p>
<p>&nbsp;</p>
<p>The latest models are now available in Australia. Visit <span><a href="https://www.samsung.com/au/lifestyle-tvs/the-frame/">https://www.samsung.com/au/lifestyle-tvs/the-frame/</a></span> to explore the full lineup, including available sizes, customisable bezel options and the latest promotions.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p><a href="#_ftnref1" name="_ftn1"><span>[1]</span></a> Samsung 2025 SEAO TV Awareness Survey. N = 2,000 respondents across 8 Southeast Asia and Oceania markets. Findings in this article are based on respondents who answered the relevant question (N = 1,199), N = 153 in SEAU</p>
<p><a href="#_ftnref2" name="_ftn2"><span>[2]</span></a> Stream complimentary curated art or additional artworks available via subscription. Internet connection required.</p>
<p><a href="#_ftnref3" name="_ftn3"><span>[3]</span></a> Collections on the Art Store are subject to change.</p>
<p><a href="#_ftnref4" name="_ftn4"><span>[4]</span></a>Availability may vary by country. The time at which the 30 artwork are delivered each month may vary by region. The timing and frequency at which the artwork are delivered may vary by region. The number of free artwork delivered is subject to change without notice.</p>
<p><a href="#_ftnref5" name="_ftn5"><span>[5]</span></a> Samsung 2025 SEAO TV Awareness Survey. N = 2,000 respondents across 8 Southeast Asia and Oceania markets. Findings in this article are based on respondents who answered the relevant question (N = 1,199), N = 153 in SEAU</p>
<p><a href="#_ftnref6" name="_ftn6"><span>[6]</span></a> Separate subscriptions required for certain streaming services. Terms apply. The Range of Quantum HDR claims luminance based on internal testing standards and is subject to change according to viewing environment or specific conditions.</p>
<p><a href="#_ftnref7" name="_ftn7"><span>[7]</span></a> Information based on current viewing available on Samsung TV Plus channels only. Provides AI created content, with accuracy not guaranteed. Voice commands recognise English, French, Spanish, Portuguese, German, Italian, and Korean, but not all accents, dialects, and expressions are recognised. Availability of features may vary, depending on the source content and privacy settings. Requires internet connection.  Available on features on 2025 Q7F and above TVs. Feature accessible by the AI button 2026 TVs, or by the Home button (long press) on the remote control without an AI button for remote controls on 2025 TVs (Q7F and above) and 2026 Crystal UHD TVs.</p>
<p><a href="#_ftnref8" name="_ftn8"><span>[8]</span></a> Users will need to review and accept the Privacy Notice the first time they use the service.</p>
<p><a href="#_ftnref9" name="_ftn9"><span>[9]</span></a> The LS03HE has been independently verified as Glare Free: Reflection Glare UGR &lt;10, Discomfort Glare UGR &lt;22, Disability Glare UGR &lt;34 by UL LLC. (UL Solutions), Certificate Number: V166045 – Exp. 31/12/2026.</p>
<p><a href="#_ftnref10" name="_ftn10"><span>[10]</span></a> Check for Q-Symphony compatibility on soundbar product specifications. Soundbar sold separately.</p>
<p><a href="#_ftnref11" name="_ftn11"><span>[11]</span></a> Channel number counts including Samsung TV Plus and Plex (third-party app) are current as of January 2025. Internet connection and Samsung account required.</p>
<p><a href="#_ftnref12" name="_ftn12"><span>[12]</span></a> As at 23 June 2026. Validation for TV colour accuracy that expresses the same colour under standard light source (D65 based) with paper texture. (Error within ΔE ≤ 3.0 level that a person cannot feel colour difference). Picture quality may vary depending on quality and resolution of source content and viewing conditions. Screen image simulated for illustrative purposes.</p>
<p><a href="#_ftnref13" name="_ftn13"><span>[13]</span></a> Samsung 2025 SEAO TV Awareness Survey. N = 2,000 respondents across 8 Southeast Asia and Oceania markets. Findings in this article are based on respondents who answered the relevant question (N = 1,199), N = 153 in SEAU</p>
<p><a href="#_ftnref14" name="_ftn14"><span>[14]</span></a> Customisable Frame sold separately. Supported Customisable Frame lineup may vary by country.</p>
<p><a href="#_ftnref15" name="_ftn15"><span>[15]</span></a> TV requires a separate power cable connection. Operating distance can vary depending on the surrounding environment. Wireless One Connect box may not work properly if placed inside a closed metal cabinet.</p>
<p><a href="#_ftnref16" name="_ftn16"><span>[16]</span></a> The gap may differ based on the installation and wall type.</p>
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				<title>Samsung Partners With Warner Bros. Pictures and DC Studios To Bring ‘Supergirl’ Experiences to Fans</title>
				<link>https://news.samsung.com/au/samsung-partners-with-warner-bros-pictures-and-dc-studios-to-bring-supergirl-experiences-to-fans?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Wed, 24 Jun 2026 09:00:35 +0000</pubDate>
						<category><![CDATA[Press Releases]]></category>
		<category><![CDATA[TV & Audio]]></category>
		<category><![CDATA[Art Store]]></category>
		<category><![CDATA[The Frame Pro]]></category>
                <guid isPermaLink="false">https://bit.ly/3QLHChE</guid>
									<description><![CDATA[&#160; Samsung Electronics Co., Ltd. today announced a global partnership with Warner Bros. Pictures and DC Studios to mark the theatrical release of this]]></description>
																<content:encoded><![CDATA[<p><img class="aligncenter wp-image-8055 size-medium" src="https://img.global.news.samsung.com/au/wp-content/uploads/2026/06/Supergirl-KV_Print_H_Text_1500x1061-e1782381250522-988x563.jpg" alt="" width="988" height="563" srcset="https://img.global.news.samsung.com/au/wp-content/uploads/2026/06/Supergirl-KV_Print_H_Text_1500x1061-e1782381250522-988x563.jpg 988w, https://img.global.news.samsung.com/au/wp-content/uploads/2026/06/Supergirl-KV_Print_H_Text_1500x1061-e1782381250522-768x438.jpg 768w, https://img.global.news.samsung.com/au/wp-content/uploads/2026/06/Supergirl-KV_Print_H_Text_1500x1061-e1782381250522.jpg 1000w" sizes="(max-width: 988px) 100vw, 988px" /></p>
<p>&nbsp;</p>
<p>Samsung Electronics Co., Ltd. today announced a global partnership with Warner Bros. Pictures and DC Studios to mark the theatrical release of this summer’s epic new superhero adventure “Supergirl” on June 24. Through the partnership, Samsung is bringing fans closer to the film through Samsung Art Store in support of its global release<a href="#_ftn1" name="_ftnref1"><span>[1]</span></a>.</p>
<p>&nbsp;</p>
<p>“Samsung’s display business has long been shaped by the way people engage with film, sports, games and art,” said Hun Lee, Executive Vice President of Visual Display (VD) Business at Samsung Electronics. “Through this partnership with Warner Bros. Pictures and DC Studios, we are bringing together the exciting, intergalactic visual world of ‘Supergirl’ with Samsung’s bold display experiences at home.”</p>
<p>&nbsp;</p>
<div id="attachment_8057" style="width: 855px" class="wp-caption aligncenter"><img class="wp-image-8057 size-medium" src="https://img.global.news.samsung.com/au/wp-content/uploads/2026/06/2026_The-Frame_LS03HE_LSI-845x563.jpg" alt="" width="845" height="563" /><p class="wp-caption-text">Art displayed on The Frame Pro. Image simulated for illustrative purposes. Cables not shown.</p></div>
<p>&nbsp;</p>
<p>Samsung Art Store, the leading digital art platform on Samsung Art TVs, is giving Australians a new way to experience DC-inspired art at home with a limited-time “Supergirl” collection, available from June 24, 2026 through to March 8, 2027. Featuring 15 exclusive digital artworks from DC Comics, the collection brings the character’s comic legacy to life across Samsung’s expanded 2026 Art TV lineup.<a href="#_ftn2" name="_ftnref2"><span>[2]</span></a></p>
<p>&nbsp;</p>
<p>“The compelling visual world that Craig Gillespie and his teams bring to life in ‘Supergirl’ is unlike anything we’ve seen in the DC Universe, and Samsung, through their innovative Art Store, brings consumers together with their singular technology to deliver that experience on their screens,” said Julie Moore, Head of Global Brand Partnerships at Warner Bros. Pictures. “Having partnered with them on ‘Superman,’ we were eager to work with them again to see how brilliant their ‘Supergirl’ experience would be, and they delivered.”</p>
<p>&nbsp;</p>
<p>As the global TV market leader for 20 consecutive years,<a href="#_ftn3" name="_ftnref3"><span>[3]</span></a> Samsung continues to work across film, retail and home entertainment to connect audiences with the stories they follow on screen.</p>
<p>&nbsp;</p>
<p>For more information, visit www.samsung.com/au</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p><a href="#_ftnref1" name="_ftn1"><span>[1]</span></a> Samsung Art Store subscription is required. Internet connection required.</p>
<p><a href="#_ftnref2" name="_ftn2"><span>[2]</span></a> Samsung Art TVs include all 2026 models with Samsung Art Store above the M80H, excluding OLED S90H and OLED S85H.</p>
<p><a href="#_ftnref3" name="_ftn3"><span>[3]</span></a> Global No.1 TV brand for 20 years. Source – Omdia, Feb 2026. Based on overall TV market share by manufacturer on an annual unit &amp; revenue basis.</p>
<p><span> </span></p>
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				<title>Samsung Expands Lifestyle TV Range with 98-inch The Frame Art TV and New Portable Movingstyle</title>
				<link>https://news.samsung.com/au/samsung-expands-lifestyle-tv-range-with-98-inch-the-frame-art-tv-and-new-portable-movingstyle?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Thu, 18 Jun 2026 11:36:35 +0000</pubDate>
						<category><![CDATA[Press Resources]]></category>
		<category><![CDATA[TV & Audio]]></category>
		<category><![CDATA[Art Store]]></category>
		<category><![CDATA[movingstyle]]></category>
		<category><![CDATA[The Frame]]></category>
                <guid isPermaLink="false">https://bit.ly/4fN0ze9</guid>
									<description><![CDATA[&#160; Samsung Australia has today announced the expansion of its lifestyle AV portfolio, with its popular The Frame TV now available in an ultra-large 98-inch]]></description>
																<content:encoded><![CDATA[<div id="attachment_8013" style="width: 1010px" class="wp-caption aligncenter"><img class="size-medium wp-image-8013" src="https://img.global.news.samsung.com/au/wp-content/uploads/2026/06/Movingstyle-KV-1000x497.jpg" alt="" width="1000" height="497" /><p class="wp-caption-text">Samsung’s new 27-inch Movingstyle Portable Smart Touch Screen arrives in Australia. Image simulated for illustrative purposes.</p></div>
<p>&nbsp;</p>
<p>Samsung Australia has today announced the expansion of its lifestyle AV portfolio, with its popular <a href="https://www.samsung.com/au/lifestyle-tvs/the-frame/ls03he-98-inch-the-frame-pro-4k-vision-ai-smart-tv-qa98ls03hewxxy/">The Frame TV now available in an ultra-large 98-inch</a> screen size, and the <a href="https://www.samsung.com/au/movable-screens/the-movingstyle/lsm7f-27-inch-ua27lsm7faxxxy/">new 27-inch Movingstyle Portable Smart Touch Screen</a> rolling out across Australia. The latest additions to Samsung’s 2026 AV lineup offer next generation home entertainment devices that blend reliable picture quality with flexible functionality, and customisable designs.</p>
<p>&nbsp;</p>
<p>These new TV additions from Samsung arrive as insights reveal Australians are driving demand for lifestyle-first display technologies. According to Samsung insights, Australians have more The Frame Art TVs in their homes per-capita than any other market in the world while also buying more 75-inch TVs than any other country in the southern hemisphere<a href="#_ftn1" name="_ftnref1"><span>[1]</span></a>. With 63% of Australians claiming they want the technology in their home to suit their personal style<a href="#_ftn2" name="_ftnref2"><span>[2]</span></a>, The Frame 98-inch and 27-inch Movingstyle reflect a growing appetite for screens that deliver both immersive viewing experiences and seamless integration in modern living spaces.</p>
<p>&nbsp;</p>
<p>“The TV has long been the heart of the Australian home. Samsung has spent decades reimagining what a TV looks like and how it adapts to individual circumstances to offer Australians solutions that thrive in various living spaces,” said Simon Howe, Director of Audio Visual, Samsung Australia.</p>
<p>&nbsp;</p>
<p>“Throughout this time, Australians have told us that they love big screens that their friends and family can gather around to share special moments. They enjoy access to world-class art that complements their tastes and elevates home decor. Further, Australians see value in screens that can support the whole family with their work, learning, and entertainment needs. With the 98-inch The Frame and Movingstyle, we&#8217;re delivering on these preferences, providing a new ultra-large Art TV option and a portable touchscreen TV that can follow your family around the house so you can live, work and play your way.”</p>
<p>&nbsp;</p>
<div id="attachment_8015" style="width: 855px" class="wp-caption aligncenter"><img class="size-medium wp-image-8015" src="https://img.global.news.samsung.com/au/wp-content/uploads/2026/06/2026_The-Frame_LS03HE_FRONT_WALL_Built-in-Solution-845x563.jpg" alt="" width="845" height="563" /><p class="wp-caption-text">Pictured: Samsung’s 98-inch The Frame. Image simulated for illustrative purposes. Cables not shown.</p></div>
<p>&nbsp;</p>
<h2><strong>Museum-level presence. Now in 98 Inches</strong></h2>
<p>The new <a href="https://www.samsung.com/au/lifestyle-tvs/the-frame/ls03he-98-inch-the-frame-pro-4k-vision-ai-smart-tv-qa98ls03hewxxy/">98-inch The Frame 4K QLED TV</a> is the largest dedicated Art TV canvas Samsung has ever brought to Australia, joining the recently launched The Frame lineup comprising 43-inch to 85-inch options.</p>
<p>&nbsp;</p>
<p>Designed to blend seamlessly into contemporary Australian homes, the 98-inch The Frame sports a sleek, modern design with a width measuring 30.9mm. It also comes with a new Amber Brown bezel and Slim Fit Wall Mount included in-box for a near-flush mounted finish.</p>
<p>&nbsp;</p>
<p>With access to Samsung Art Store&#8217;s curated collection of over 5,000 world famous artworks<a href="#_ftn3" name="_ftnref3"><span>[3]</span></a>, the 98-inch The Frame delivers incredible picture quality and lifelike colour with PANTONE Validated® certification<a href="#_ftn4" name="_ftnref4"><span>[4]</span></a>. Art Streams allows non-subscription owners to discover new pieces through via a regularly updated collection of artwork curated from leading artists and institutions<a href="#_ftn5" name="_ftnref5"><span>[5]</span></a>.  Coated in Samsung’s most advanced Glare-Free technology<a href="#_ftn6" name="_ftnref6"><span>[6]</span></a>, The Frame is designed to reduce reflections even in bright indoor lighting to help ensure art and TV content is delivered with clarity and beautifully true to life.</p>
<p>&nbsp;</p>
<p>True to The Frame series, this 98-inch model features a Brightness Sensor<a href="#_ftn7" name="_ftnref7"><span>[7]</span></a> that auto-adjusts the screen&#8217;s brightness and colour tone to retain the artwork&#8217;s original look as well as a motion sensor<a href="#_ftn8" name="_ftnref8"><span>[8]</span></a> that automatically turns on to display artwork when someone enters the room. To help customise to individual tastes, 98-inch The Frame offers five mat layouts and 16 colours to help make art look more realistic &#8211; including personal photography and family portraits uploaded via a compatible Samsung smartphone or USB drive<a href="#_ftn9" name="_ftnref9"><span>[9]</span></a>.</p>
<p>&nbsp;</p>
<div id="attachment_8012" style="width: 867px" class="wp-caption aligncenter"><img class="size-medium wp-image-8012" src="https://img.global.news.samsung.com/au/wp-content/uploads/2026/06/Moving-style-kids-857x563.jpg" alt="" width="857" height="563" /><p class="wp-caption-text">The new 27-inch Movingstyle Portable Smart Touch Screen. Image simulated for illustrative purposes. Cables not shown.</p></div>
<p>&nbsp;</p>
<h2><strong>Innovative interaction for a different home entertainment experience</strong></h2>
<p>The new <a href="https://www.samsung.com/au/movable-screens/the-movingstyle/lsm7f-27-inch-ua27lsm7faxxxy/">27-inch Movingstyle Portable Smart Touch Screen</a> arrives to disrupt the conventional concept of displays as stationary devices by offering Australians a multifunctional lifestyle companion that can move around the home with the family.</p>
<p>&nbsp;</p>
<p>The Movingstyle features a rollable floor stand with hidden wheels<a href="#_ftn10" name="_ftnref10"><span>[10]</span></a>, allowing its fully portable 27” QHD touchscreen to move from different locations at home. Australians can also switch between landscape and portrait modes with different viewing angles, enjoying their favourite content and interacting with the screen with greater flexibility<a href="#_ftn11" name="_ftnref11"><span>[11]</span></a>.</p>
<p>&nbsp;</p>
<p>The Movingstyle comes with an innovative handle design that enables Australians to simply detatch the display from its<a name="_ftnref1"></a> stand and carry it. The handle also serves as a display stand, allowing placement on different surfaces without additional accessories. Further, The Movingstyle features a built-in rechargeable battery<a name="_ftnref2"></a>, providing the freedom for families to watch, work and interact with less limitations<a href="#_ftn12" name="_ftnref12"><span>[12]</span></a>.</p>
<p>&nbsp;</p>
<p>The Movingstyle is equipped with Wi-Fi support, Dolby Atmos, HDR10+ Adaptive, and Motion Xcelerator 120Hz, delivering crisp visuals, immersive audio, and ultra-smooth gaming experiences<a href="#_ftn13" name="_ftnref13"><span>[13]</span></a>. The built-in touch<a name="_ftnref3"></a>screen supports 5 points control simultaneously, allowing seamless taps, swipes and scrolls<a href="#_ftn14" name="_ftnref14"><span>[14]</span></a>. With Bixby voice control, and gesture commands enabled through a Galaxy Watch<a name="_ftnref5"></a>, Australians can enjoy the hand-free experience, further integrating multi device connectivity for smooth, quick, and intuitive interactions<a href="#_ftn15" name="_ftnref15"><span>[15]</span></a>. The Movingstyle also features Q-Symphony, enabling it to be paired with up to five sound devices including compatible Samsung Q and S-Series soundbars or Music Studio wireless speakers<a href="#_ftn16" name="_ftnref16"><span>[16]</span></a>.</p>
<p>&nbsp;</p>
<p>The Movingstyle is designed to make family time more enjoyable and can be used as a &#8220;mobile digital drawing board&#8221; for children through <a name="_ftnref6"></a>Sketch Now<a href="#_ftn17" name="_ftnref17"><span>[17]</span></a>. This feature allows parents to write and draw alongside their children for family exchanges of creative ideas. It also serves as an electronic music stand or a home karaoke device for children to unleash their musical talents; or simply place it on the floor, coffee table or bed to read e-books in a cozy way. The Movingstyle also features Art Store and Generative Wallpaper, enabling families to explore or create digital art at their leisure<a href="#_ftn18" name="_ftnref18"><span>[18]</span></a>.</p>
<p>&nbsp;</p>
<p>To support productivity tasks, The Movingstyle can be connected to a compatible Galaxy mobile device via<a name="_ftnref7"></a><strong> </strong>phone mirroring, USB-C, and HDMI. Content stored on a compatible Galaxy mobile device is also possible via Storage Share, enabling Australians to set up their own workspaces anywhere at home, from the bedside to the kitchen to the barbeque area<a href="#_ftn19" name="_ftnref19"><span>[19]</span></a>.</p>
<p>&nbsp;</p>
<div id="attachment_8014" style="width: 868px" class="wp-caption alignnone"><img class="size-medium wp-image-8014" src="https://img.global.news.samsung.com/au/wp-content/uploads/2026/06/Movingstyle-man-858x563.jpg" alt="" width="858" height="563" srcset="https://img.global.news.samsung.com/au/wp-content/uploads/2026/06/Movingstyle-man-858x563.jpg 858w, https://img.global.news.samsung.com/au/wp-content/uploads/2026/06/Movingstyle-man-768x504.jpg 768w, https://img.global.news.samsung.com/au/wp-content/uploads/2026/06/Movingstyle-man.jpg 902w" sizes="(max-width: 858px) 100vw, 858px" /><p class="wp-caption-text">Vision AI Companion features are available on the Movingstyle and 98-inch The Frame. Image simulated for illustrative purposes.</p></div>
<p>&nbsp;</p>
<h2><strong>Personalised smart experience continuing Samsung&#8217;s AI empowerment commitment</strong></h2>
<p>Samsung&#8217;s commitment to enhance life experiences through AI is reflected in the personalised design of the 98-inch The Frame and The Movingstyle. Through Now Brief, Australians can check their daily schedules and various information on the device’s large screen, including customisable widgets for Weather, Memo, Music, Tips, and more<a href="#_ftn20" name="_ftnref20"><span>[20]</span></a>.</p>
<p>&nbsp;</p>
<p>Both The Movingstyle and 98-inch The Frame feature Vision AI Companion and are powered by One UI Tizen, which enables each household member to create individual profiles and receive curated content recommendations that caters to everyone&#8217;s unique preferences.<a href="#_ftn21" name="_ftnref21"><span>[21]</span></a> The Frame and The Movingstyle are also secured by Samsung Knox<a href="#_ftn22" name="_ftnref22"><span>[22]</span></a>, and support up to seven years of OS updates<a href="#_ftn23" name="_ftnref23"><span>[23]</span></a>, allowing Australians to shop with confidence.</p>
<p>&nbsp;</p>
<h2><strong>Availability </strong></h2>
<p>The new 98-inch The Frame and The Movingstyle are now available nationwide via Samsung’s online store and leading retailers<a href="#_ftn24" name="_ftnref24"><span>[24]</span></a>.</p>
<p>&nbsp;</p>
<p>The new 98-inch The Frame has an RRP of $6,999.00. The Movingstyle has an RRP of $1,999.00</p>
<p>&nbsp;</p>
<p>For more information on Samsung’s AV lineup and to access launch offers, please visit <a href="http://www.samsung.com/au">www.samsung.com/au</a>.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p><a href="#_ftnref1" name="_ftn1"><span>[1]</span></a> Samsung Australia internal data.</p>
<p><a href="#_ftnref2" name="_ftn2"><span>[2]</span></a> Pureprofile Research, commissioned by Samsung, April 2026. N=1,020. (63%)</p>
<p><a href="#_ftnref3" name="_ftn3"><span>[3]</span></a> Stream complimentary curated art or additional artworks available via subscription. Internet connection required.</p>
<p><a href="#_ftnref4" name="_ftn4"><span>[4]</span></a> The LS03HE meets the requirements of PANTONE® Validated: Certificate dated 20/02/2026. Picture quality may vary depending on quality and resolution of source content and viewing conditions.</p>
<p><a href="#_ftnref5" name="_ftn5"><span>[5]</span></a>  Offering 30 complimentary refreshed artworks monthly through Art Store Streams.</p>
<p><a href="#_ftnref6" name="_ftn6"><span>[6]</span></a> The LS03HE has been independently verified as Glare Free: Reflection Glare UGR &lt;10, Discomfort Glare UGR &lt;22, Disability Glare UGR &lt;34 by UL LLC. (UL Solutions), Certificate Number: V166045 – Exp. 31/12/2026.</p>
<p><a href="#_ftnref7" name="_ftn7"><span>[7]</span></a> Brightness sensor performance may vary depending on the ambient brightness level. Brightness sensor may not operate well in an environment over 1000 lux.</p>
<p><a href="#_ftnref8" name="_ftn8"><span>[8]</span></a> Motion sensor gets activated after turning it on the setting and only operates in Art Mode. Motion sensor performance may vary depending on the light condition.</p>
<p><a href="#_ftnref9" name="_ftn9"><span>[9]</span></a>  Requires SmartThings app download and installation to upload personal photos to The Frame via compatible Samsung mobile device. SmartThings app Android 9.0 or higher. Requires a Wi-Fi, Bluetooth or other wireless network connection and login to Samsung account.</p>
<p><a href="#_ftnref10" name="_ftn10"><span>[10]</span></a> Not designed for outdoor use. The Movingstyle is not water or dust resistant.</p>
<p><a href="#_ftnref11" name="_ftn11"><span>[11]</span></a> The Movingstyle is not water or dust resistant. Viewing experience may vary depending on various factors including content type, format and environment.</p>
<p><a href="#_ftnref12" name="_ftn12"><span>[12]</span></a> Duration and viewing experience may vary depending on various factors including content type, format and environment.</p>
<p><a href="#_ftnref13" name="_ftn13"><span>[13]</span></a> Viewing experience may vary depending on various factors including content type, format and environment. Refresh rate and response time may vary based on the performance of the input source. Refresh rate will decrease to 60Hz when the device is in power saving mode.</p>
<p><a href="#_ftnref14" name="_ftn14"><span>[14]</span></a> Touch Interaction support may vary by app. Some apps may not support Touch Interaction. Some functions may be limited when using Touch Interaction. Performance may slow down when more than 5 simultaneous touch inputs are made. Touch experience may differ from the mobile device experience. Touch functionality for screen sharing is supported exclusively on Samsung Galaxy devices.</p>
<p><a href="#_ftnref15" name="_ftn15"><span>[15]</span></a> Universal Gesture supports Galaxy Watch 4 and higher / Wear OS 5 and higher.  Not all accents, dialects and expressions recognised.</p>
<p><a href="#_ftnref16" name="_ftn16"><span>[16]</span></a> Check for Q-Symphony compatibility on soundbar product specifications. Soundbar sold separately.</p>
<p><a href="#_ftnref17" name="_ftn17"><span>[17]</span></a> This product does not support a dedicated stylus. Only single finger input is recognised for drawing. Accuracy of results not guaranteed. Sketch Now can be accessed within Daily+. Requires a Samsung Account login.</p>
<p><a href="#_ftnref18" name="_ftn18"><span>[18]</span></a> TV must be connected to a power source to use these features. Stream complimentary curated art or additional artworks available via subscription. Internet connection required. Offering 30 refreshed artworks monthly through Art Store Streams.</p>
<p><a href="#_ftnref19" name="_ftn19"><span>[19]</span></a> Touch experience may differ from the mobile device experience. Some functions may be limited when using Touch Interaction. Performance may slow down when more than 5 simultaneous touch inputs are made. Each device must be registered with a single Samsung Account with Storage Share Settings On, Wi-Fi On, and Bluetooth On. Storage Share is supported in selected Galaxy phones/tablets released in 2023 or later with One UI 7.0 and above. Mobile connectivity requires Samsung Account, SmartThings app, internet connection, and a compatible smartphone. Touch functionality for screen sharing is supported exclusively on compatible Samsung Galaxy devices.</p>
<p><a href="#_ftnref20" name="_ftn20"><span>[20]</span></a> TV must be connected to a power source to use this feature. Support widgets vary by region. Not all languages, accents, dialects and expressions are recognised.</p>
<p><a href="#_ftnref21" name="_ftn21"><span>[21]</span></a> Internet connection and Samsung Account required. Data and subscription charges may apply. Apps and UI may be subject to change without notice. Agreement of the Smart Hub Terms and Conditions and Privacy Policy is required before use.</p>
<p><a href="#_ftnref22" name="_ftn22"><span>[22]</span></a> Personal data includes directly input PIN-codes and passwords, and IoT device information shared through the SmartThings app. The latest software is required.</p>
<p><a href="#_ftnref23" name="_ftn23"><span>[23]</span></a> Based on model year; requires internet connection and does not cover hardware-related performance, features, or durability. Samsung Account required for network-based smart services, including streaming apps and other smart features. Computer, mobile or other device may be necessary to create/log in to Samsung Account (free to download and create). Without Account log in, only external device connections (e.g., via HDMI) available. Tizen OS upgrades will be provided for 7 years, starting from release year 2025.</p>
<p><a href="#_ftnref24" name="_ftn24"><span>[24]</span></a> The Movingstyle is currently available to Harvey Norman and JB Hi-Fi.</p>
]]></content:encoded>
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				<title>From Movies to Match Nights: Samsung TVs at the Heart of Every Moment</title>
				<link>https://news.samsung.com/au/from-movies-to-match-nights-samsung-tvs-at-the-heart-of-every-moment?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Sat, 06 Jun 2026 10:08:54 +0000</pubDate>
						<category><![CDATA[Press Releases]]></category>
		<category><![CDATA[TV & Audio]]></category>
		<category><![CDATA[Micro RGB]]></category>
		<category><![CDATA[Mini LED]]></category>
		<category><![CDATA[OLED]]></category>
		<category><![CDATA[The Frame Pro]]></category>
                <guid isPermaLink="false">https://bit.ly/4v5B8sT</guid>
									<description><![CDATA[&#160; The TV plays a defining role at the heart of modern homes. It’s where people come together, shaping the mood for movie nights, offering background]]></description>
																<content:encoded><![CDATA[<p><img class="size-medium wp-image-7986 aligncenter" src="https://img.global.news.samsung.com/au/wp-content/uploads/2026/06/Heading-1-1000x563.jpg" alt="" width="1000" height="563" /></p>
<p>&nbsp;</p>
<p>The TV plays a defining role at the heart of modern homes. It’s where people come together, shaping the mood for movie nights, offering background comfort in quiet moments, and anchoring the room when friends gather. As the TV is always visible and always present, it is expected to do more than entertain. It needs to be immersive when the moment calls for it, and seamlessly present when not in use.</p>
<p>&nbsp;</p>
<h2><strong>Four Everyday TV Moments in Southeast Asia and Oceania Households</strong></h2>
<table width="0">
<tbody>
<tr>
<td width="374"><strong> <img class="alignnone size-medium wp-image-7984" src="https://img.global.news.samsung.com/au/wp-content/uploads/2026/06/Micro-RGB-1000x456.jpg" alt="" width="1000" height="456" /></strong></p>
<p><strong> </strong></td>
<td width="204"><strong>1. Movie Night: When Performance Comes to life </strong></p>
<p><strong> </strong></p>
<p>When expectations rise, so must streaming quality. Picture clarity, colour accuracy and immersion have become essential — and movie night is when those demands are at their highest. Cinematic colour gradient and the texture of sound all depend on a TV that can faithfully reproduce what filmmakers intended.</p>
<p><strong> </strong></td>
</tr>
<tr>
<td colspan="2" width="578"><strong>Did you know?</strong><br />
In Samsung’s 2025 Southeast Asia &amp; Oceania (SEAO) TV Awareness Survey<a href="#_ftn1" name="_ftnref1"><span>[1]</span></a>, 70% of respondents say high-quality content delivery is a top priority when choosing a new TV.</td>
</tr>
<tr>
<td colspan="2" width="578"><strong>Designed for This Moment</strong><br />
Powered by the Micro RGB AI Engine Pro<a href="#_ftn2" name="_ftnref2"><span>[2]</span></a>, every frame on the <span><a href="https://www.samsung.com/au/tvs/micro-rgb-tv/" target="_blank" rel="noopener"><strong>Micro RGB TV</strong></a></span> is processed with vivid colour and clarity. Meanwhile, Dolby Atmos® multidimensional sound brings films alive with depth, drama and emotion you can hear and feel.<a href="#_ftn3" name="_ftnref3"><span>[3]</span></a>Beyond on-screen performance, Samsung’s Vision AI Companion<a href="#_ftn4" name="_ftnref4"><span>[4]</span></a> &#8211; a multi‑agent platform combining Large Language Model powered‑intelligence with Bixby to support natural conversations &#8211; enables viewers to enjoy smarter and more intuitive interactions, like asking questions and exploring content in real-time without interrupting their viewing experience.<a href="#_ftn5" name="_ftnref5"><span>[5]</span></a></td>
</tr>
</tbody>
</table>
<p><span> </span></p>
<table width="0">
<tbody>
<tr>
<td width="374"><strong> <img class="alignnone size-medium wp-image-7981" src="https://img.global.news.samsung.com/au/wp-content/uploads/2026/06/The-Frame-Pro-1000x560.jpg" alt="" width="1000" height="560" /></strong></td>
<td width="204"><strong>2. Tranquil Moments: When Presence Matters </strong></p>
<p>As homes become more multi‑functional, the TV is more than just a screen — it’s part of the space. How it looks when turned off, how it blends into the room’s aesthetic, and how it complements everyday living now matter just as much as its on‑screen performance.</td>
</tr>
<tr>
<td colspan="2" width="578"><strong>Did you know?</strong><br />
75% of consumers say they prefer the design of the Samsung Frame over other TVs on the market<a href="#_ftn1" name="_ftnref1"><span>[1]</span></a><strong style="font-family: inherit; font-size: inherit;"> </strong></td>
</tr>
<tr>
<td colspan="2" width="578"><strong>Designed for This Moment </strong></p>
<p><strong>The Frame Pro’s</strong> screen transforms into a canvas with Art Mode<a href="#_ftn6" name="_ftnref6"><span>[6]</span></a> giving users the choice to select pieces from a curated selection of world-renowned artwork, with regularly refreshed collections from the Art Store<a href="#_ftn7" name="_ftnref7"><span>[7]</span></a> that bring new inspiration. Paired with a refined, modern frame design and glare-free screen,<a href="#_ftn8" name="_ftnref8"><span>[8]</span></a> premium art can be enjoyed anytime from the comfort of home.</td>
</tr>
</tbody>
</table>
<p><span> </span></p>
<table width="0">
<tbody>
<tr>
<td width="374"><strong> <img class="alignnone size-medium wp-image-7982" src="https://img.global.news.samsung.com/au/wp-content/uploads/2026/06/OLED-1000x563.jpg" alt="" width="1000" height="563" /></strong></p>
<p><strong> </strong></td>
<td width="204"><strong>3. Wind-Down Moments: When Responsiveness Matters </strong></p>
<p>Late in the evening, the mood shifts. Gaming becomes immersive as the room darkens and the screen takes over. In these moments, responsiveness matters most, and the best experience is when the tech can keep up with all the exciting action.</td>
</tr>
<tr>
<td colspan="2" width="578"><strong>Did you know?</strong><br />
1 in 4 TV owners in SEAO pair their screen primarily with a gaming console making responsiveness and picture precision key considerations at purchase<span>1</span></td>
</tr>
<tr>
<td colspan="2" width="578"><strong>Designed for This Moment </strong></p>
<p><span><a href="https://www.samsung.com/au/tvs/oled-tv/" target="_blank" rel="noopener"><strong>Samsung OLED TVs</strong></a></span> excel in delivering an immersive viewing and gaming experience. With deep blacks, clean whites and lively colours, every scene stays crisp and focused — even in darker, more intimate settings. Built for ultrasmooth gameplay, gamers can enjoy exceptionally fluid visuals and sharp clarity during fast‑ paced‑ action, while Samsung’s Gaming Hub provides instant access to console and cloud-based gaming platforms, including Xbox and NVIDIA GeForce NOW<a href="#_ftn9" name="_ftnref9"><span>[9]</span></a>.</td>
</tr>
</tbody>
</table>
<p><span> </span></p>
<table width="0">
<tbody>
<tr>
<td width="374"><strong> <img class="alignnone size-medium wp-image-7983" src="https://img.global.news.samsung.com/au/wp-content/uploads/2026/06/MiniLED-1000x561.jpg" alt="" width="1000" height="561" /></strong></td>
<td width="204"><strong>4. Match Day and Hosting: When the Room Comes Alive  </strong></p>
<p>When friends come over, the TV often becomes the focal point of the home. Every extraordinary goal, every nail-bitingly close call, every tense replay can be felt together on the sofa. The TV doesn&#8217;t just show what&#8217;s happening; it sets the atmosphere for the whole experience.</p>
<p><strong> </strong></td>
</tr>
<tr>
<td colspan="2" width="578"><strong>Did you know?</strong><br />
Nearly 70% of SEAO respondents say the most cinematic and immersive experience possible is an important factor in their next TV purchase<a href="#_ftn1" name="_ftnref1"><span>[1]</span></a></td>
</tr>
<tr>
<td colspan="2" width="578"><strong>Designed for This Moment </strong></p>
<p>This is where <span><a href="https://www.samsung.com/au/tvs/mini-led-tv/" target="_blank" rel="noopener"><strong>Mini LED</strong></a></span> makes a difference. With intelligent picture and sound tuning, the action feels immediate and alive placing you right in the heart of the stadium while you lounge on your couch. AI Soccer Mode<a href="#_ftn10" name="_ftnref10"><span>[10]</span></a>, available on the <span><a href="https://www.samsung.com/au/tvs/mini-led-tv/m90h-100-inch-4k-vision-ai-smart-tv-ua100m90hwxxy/">100&#8243; M90H</a></span> as well as other selected Samsung AI TVs like the <span><a href="https://www.samsung.com/au/tvs/qled-tv/qn80h-100-inch-neo-qled-4k-smart-tv-qa100qn80hwxxy/">100” QN80H</a></span>, and more, delivers a more exciting gameday experience with optimisation of picture and sound to bring the atmosphere of the stadium into your living room.</p>
<p>&nbsp;</p>
<p>Additionally, the AI Sound Controller<a href="#_ftn11" name="_ftnref11"><span>[11]</span></a> lets you personalise your listening experience, adjusting voice and background levels for whatever you’re watching, so you can choose to focus on the elements that matter most to you.</td>
</tr>
</tbody>
</table>
<p><strong> </strong></p>
<h2><strong>What This Means for Choosing a TV Today</strong></h2>
<p>Choosing a TV today is no longer just about specifications or size. It&#8217;s about finding a screen that adapts to every moment, complements every space, and elevates your entertainment experiences. In 2026, Samsung’s line-up of AI Televisions will continue to deliver superior picture quality, together with smarter and more personal experiences.</p>
<p>&nbsp;</p>
<p>One screen. Every moment. Discover the TV for you: <span><a href="https://www.samsung.com/au/tvs/all-tvs/" target="_blank" rel="noopener">https://www.samsung.com/au/tvs/all-tvs/</a></span></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p><a href="#_ftnref1" name="_ftn1">[1]</a> Samsung 2025 SEAO TV Awareness Survey. N = 2,000 respondents across 8 Southeast Asia and Oceania markets. Fieldwork: November 2025.</p>
<p><a href="#_ftnref2" name="_ftn2">[2]</a> Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode.</p>
<p><a href="#_ftnref3" name="_ftn3">[3]</a> Source content must be Dolby Atmos® enabled for Dolby Atmos® playback.</p>
<p><a href="#_ftnref4" name="_ftn4">[4]</a> Information based on current viewing available on Samsung TV Plus channels only. Provides AI created content, with accuracy not guaranteed. Voice commands recognise English, French, Spanish, Portuguese, German, Italian, and Korean, but not all accents, dialects, and expressions are recognised. Availability of features may vary, depending on the source content and privacy settings. Requires internet connection. Available on features on 2025 Q7F and above TVs. Feature accessible by the AI button 2026 TVs, or by the Home button (long press) on the remote control without an AI button for remote controls on 2025 TVs (Q7F and above) and 2026 Crystal UHD TVs.</p>
<p><a href="#_ftnref5" name="_ftn5">[5]</a> Compared to 2024 Bixby feature. Multi turn is supported for 10 languages: US/UK/IN(en)/DE/FR/IT/ES/BR/MX/KR. Not all accents, dialects and expressions recognised.</p>
<p><a href="#_ftnref6" name="_ftn6">[6]</a> Samsung Account log-in and Wi-Fi connection are required. Includes free 30 refreshed artworks monthly through Art Store Streams and over 70 ambient content supported complimentary throughout the year. Paid subscription required to enjoy all the art from the Art Store.</p>
<p><a href="#_ftnref7" name="_ftn7">[7]</a> Samsung Account required for network-based smart services, including streaming apps and other smart features. Separate [connected] computer, mobile or other device may be necessary to create/log in to Samsung Account (free to download and create). Without Account log in, only external device connections (e.g., via HDMI) and terrestrial/over-the-air TV (only for TVs with tuners) available.</p>
<p><a href="#_ftnref8" name="_ftn8">[8]</a> The LS03HW has been independently verified as Glare Free: Reflection Glare UGR &lt;10, Discomfort Glare UGR &lt;22, Disability Glare UGR &lt;34 by UL LLC. (UL Solutions), Certificate Number: V166045 – Exp. 31/12/2026.</p>
<p><a href="#_ftnref9" name="_ftn9">[9]</a> NVIDIA G-SYNC compatibility requires connection to a compatible NVIDIA graphics card and may require enabling VRR settings in both the TV and GPU driver settings. Performance may vary depending on system configuration.</p>
<p><a href="#_ftnref10" name="_ftn10">[10]</a> Feature availability and performance may vary depending on the content viewed and the apps used. Features and availability may vary by model and region. Viewing experience may vary according to types of content and format.</p>
<p><a href="#_ftnref11" name="_ftn11">[11]</a> AI Sound Controller only available when audio is played directly through the TV, not through a separate sound device. Select &#8216;TV Speaker&#8217; in &#8216;Sound Output&#8217; settings to use this feature. Availability and performance will vary according to several factors including source content and application in use. Not all accents, dialects and expressions may be recognised by voice command.</p>
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				<title>Samsung and MUNCH Museum Bring Rarely Seen Masterpieces to Samsung Art Store</title>
				<link>https://news.samsung.com/au/samsung-and-munch-museum-bring-rarely-seen-masterpieces-to-samsung-art-store?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Mon, 01 Jun 2026 17:15:51 +0000</pubDate>
						<category><![CDATA[Press Releases]]></category>
		<category><![CDATA[TV & Audio]]></category>
		<category><![CDATA[Art Store]]></category>
		<category><![CDATA[Samsung Art Store]]></category>
		<category><![CDATA[Samsung The Frame]]></category>
		<category><![CDATA[The Frame Pro]]></category>
                <guid isPermaLink="false">https://bit.ly/4wQWw6y</guid>
									<description><![CDATA[&#160; Samsung Electronics Co., Ltd. today announced a new collaboration with MUNCH to add iconic artworks by Edvard Munch to Samsung Art Store. The digital]]></description>
																<content:encoded><![CDATA[<div id="attachment_7943" style="width: 1010px" class="wp-caption aligncenter"><img class="size-medium wp-image-7943" src="https://img.global.news.samsung.com/au/wp-content/uploads/2026/06/The-Scream-1910-on-The-Frame-Pro-1000x563.jpg" alt="" width="1000" height="563" /><p class="wp-caption-text">The Scream (1910) on The Frame Pro. Image simulated for illustrative purposes. Cables not shown.</p></div>
<p>&nbsp;</p>
<p>Samsung Electronics Co., Ltd. today announced a new collaboration with MUNCH to add iconic artworks by Edvard Munch to Samsung Art Store. The digital collection makes 37 masterpieces such as “The Scream,” “The Dance of Life” and “Melancholy” — as well as several rare works from the museum’s collection — available to millions of users around the world.</p>
<p>&nbsp;</p>
<p>“Samsung creates products that inspire people and help them express themselves through design and culture,” said Tommy Nilsson, TV &amp; Audio Director at Samsung Nordics. “With Samsung Art Store, we make world-class art available to millions of people, and through this collaboration with MUNCH, we are bringing an important part of European artistic heritage into people’s homes.”</p>
<p>&nbsp;</p>
<p><strong><u>Samsung Art Store Opens Up MUNCH Archives</u></strong></p>
<p>&nbsp;</p>
<div id="attachment_7946" style="width: 855px" class="wp-caption aligncenter"><img class="size-medium wp-image-7946" src="https://img.global.news.samsung.com/au/wp-content/uploads/2026/06/Two-People-at-Table-1936-1942-on-The-Frame-Pro-1-845x563.jpg" alt="" width="845" height="563" /><p class="wp-caption-text">Two People at Table (1936-1942) on The Frame Pro. Image simulated for illustrative purposes. Cables not shown.</p></div>
<p>&nbsp;</p>
<p>Alongside Munch’s iconic masterpieces, the collection offers a more intimate view of Edvard Munch’s artistry with rarely seen works such as “Garden with Trees” and “Two People at Table.” These works are part of a collection of treasures preserved in the museum’s archives, many of which must be kept in carefully controlled environments to protect them from further deterioration. Their condition makes them too vulnerable for public display, even at the museum in Oslo.</p>
<p>&nbsp;</p>
<p>“This collaboration is an exciting opportunity to share Edvard Munch’s art with audiences beyond the museum’s walls in Oslo,” said Tone Hansen, Director of MUNCH. “Through Samsung’s global reach and Art TV technology, we can make Munch’s work more accessible to people around the world, and we are incredibly honored to collaborate with Samsung on this meaningful initiative.”</p>
<p>&nbsp;</p>
<p>The collection will be exclusively available on Samsung’s Art TV lineup through Samsung Art Store, providing users with a close look at Munch’s private world by allowing them to explore and display the artist’s hidden gems at home.</p>
<p>&nbsp;</p>
<p><strong><u>Where Technology Meets Fine Art</u></strong></p>
<div id="attachment_7944" style="width: 855px" class="wp-caption alignnone"><img class="size-medium wp-image-7944 aligncenter" src="https://img.global.news.samsung.com/au/wp-content/uploads/2026/06/The-Sun-1912-on-The-Frame-845x563.jpg" alt="" width="845" height="563" srcset="https://img.global.news.samsung.com/au/wp-content/uploads/2026/06/The-Sun-1912-on-The-Frame-845x563.jpg 845w, https://img.global.news.samsung.com/au/wp-content/uploads/2026/06/The-Sun-1912-on-The-Frame-768x512.jpg 768w, https://img.global.news.samsung.com/au/wp-content/uploads/2026/06/The-Sun-1912-on-The-Frame-1024x683.jpg 1024w" sizes="(max-width: 845px) 100vw, 845px" /><p class="wp-caption-text">The Sun (1912) on The Frame. Image simulated for illustrative purposes. Cables not shown.</p></div>
<p>&nbsp;</p>
<p>Samsung is redefining the role of the TV in the home by merging premium display technology with elegant designs that blend naturally with interior. As Samsung Art Store expands across the Art TV lineup, which includes <span><a href="https://www.samsung.com/au/lifestyle-tvs/the-frame/ls03hw-65-inch-the-frame-pro-4k-vision-ai-smart-tv-qa65ls03hwwxxy/?cid=au_pd_ppc_google_vd-portfolio_ongoing_dtc-av-pmax_pla_av-pmx_none_pfm&amp;pid=google&amp;c=au_pd_ppc_google_vd-portfolio_ongoing_dtc-av-pmax_pla_av-pmx_none_pfm&amp;is_retargeting=true&amp;gclsrc=aw.ds&amp;gad_source=1&amp;gad_campaignid=20272409237&amp;gbraid=0AAAAADnDHEaFn-uE7LUWjkvPbd4cjF8s8&amp;gclid=Cj0KCQjwz9_QBhD_ARIsADnSCfABw7SXidFQsBVxIF4jKqpnMY6esiYyla25FNAAAetl0TkCe1cj1rwaArvsEALw_wcB">The Frame and The Frame Pro</a></span>,<span><a href="https://www.samsung.com/au/tvs/oled-tv/s95h-83-inch-oled-4k-vision-ai-smart-tv-qa83s95haexxy/"> OLED S95H</a></span>, <span><a href="https://www.samsung.com/au/tvs/qled-tv/qn90f-115-inch-neo-qled-4k-mini-led-smart-tv-qa115qn90fwxxy/">Neo QLED</a></span> and <span><a href="https://www.samsung.com/au/tvs/micro-rgb/r95h-4k-85-inch-smart-tv-mra85r95hawxxy/">Micro RGB</a></span>,<a href="#_ftn1" name="_ftnref1"><span>[1]</span></a> the company is connecting everyday interiors with curated artwork from leading museums, galleries, and artists.</p>
<p>&nbsp;</p>
<div id="attachment_7942" style="width: 855px" class="wp-caption alignnone"><img class="size-medium wp-image-7942 aligncenter" src="https://img.global.news.samsung.com/au/wp-content/uploads/2026/06/Kissing-Couples-in-the-Park-The-Linde-Frieze-1904-on-The-Frame-845x563.jpg" alt="" width="845" height="563" /><p class="wp-caption-text">Kissing Couples in the Park (The Linde Frieze) (1904) on The Frame. Image simulated for illustrative purposes. Cables not shown.</p></div>
<p>&nbsp;</p>
<p>Through Samsung Art Store, users can access more than 5,000 artworks from renowned artists and institutions, now including works from MUNCH. Each piece is faithfully reproduced in high quality, allowing people around the world to enjoy art as part of everyday life.</p>
<p>&nbsp;</p>
<p>The artworks selected from MUNCH will be available worldwide on Samsung Art Store starting June 1, 2026.</p>
<p>&nbsp;</p>
<p><a href="#_ftnref1" name="_ftn1"><span>[1]</span></a> Compatible 2025 models include Neo QLED 8K, Neo QLED 4K, The Frame, The Frame Pro, Q8F, Q7F. Compatible 2026 models include Micro RGB, OLED S95H, Neo QLED, Mini LED, The MovingStyle, The Frame and The Frame Pro. Availability of Samsung Art Store may vary by model, market and subscription status.</p>
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				<title>Samsung TV Plus Brings Monthly SM K-Pop Concert Series to Australian Fans at Home</title>
				<link>https://news.samsung.com/au/samsung-tv-plus-brings-monthly-sm-k-pop-concert-series-to-australian-fans-at-home?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Sat, 30 May 2026 09:30:21 +0000</pubDate>
						<category><![CDATA[Press Releases]]></category>
		<category><![CDATA[TV & Audio]]></category>
		<category><![CDATA[Samsung TV Plus]]></category>
                <guid isPermaLink="false">https://bit.ly/4dUledH</guid>
									<description><![CDATA[&#160; Samsung Electronics is giving K-Pop fans a new way to experience the front-row energy of live SM Entertainment concerts from home &#8211; no ticket]]></description>
																<content:encoded><![CDATA[<p><img class="size-medium wp-image-7954 aligncenter" src="https://img.global.news.samsung.com/au/wp-content/uploads/2026/06/Samsung-TVs-and-Displays-Samsung-TV-Plus-SMTOWN-Samsung-TVs-Monthly-SM-K-Pop-Concerts_Thumb1400-1-1000x374.jpg" alt="" width="1000" height="374" /></p>
<p>&nbsp;</p>
<p>Samsung Electronics is giving K-Pop fans a new way to experience the front-row energy of live SM Entertainment concerts from home &#8211; no ticket required. Building on the exclusive livestream of SMTOWN LIVE 2025 in L.A., Samsung TV Plus is expanding its collaboration with SM Entertainment to bring monthly concert broadcasts from popular SM artists to Samsung TVs and compatible Samsung devices through its subscription-free service<a href="#_ftn1" name="_ftnref1"><span>[1]</span></a>.</p>
<p>&nbsp;</p>
<p>The Monthly SM Concert series will be available exclusively on the SMTOWN channel, the Samsung TV Plus destination for SM Entertainment content. Available in Australia, New Zealand, Brazil, Mexico and Korea, the collaboration will bring premium K-Pop performances to growing fan communities in these markets.</p>
<p>&nbsp;</p>
<p><strong>A Monthly K-Pop Stage, Built for Fans</strong></p>
<p>To kick off the Monthly SM Concert series, NCT WISH’s first concert tour, “’INTO THE WISH: Our WISH’ ENCORE IN SEOUL,” will premiere live on Saturday, May 30 at 7 p.m. local time. Following the premiere, fans can tune in to the SMTOWN channel every Saturday at 7 p.m. for encore programming and future monthly concert streams, creating an easy weekend rhythm for watching SM performances from home.</p>
<p>&nbsp;</p>
<p>With more SM artists and concert streams to be announced, the series will offer fresh performances and encore programming throughout the year, giving fans more ways to watch and revisit the artists they love on the biggest screen at home.</p>
<p>&nbsp;</p>
<p><img class="size-medium wp-image-7956 aligncenter" src="https://img.global.news.samsung.com/au/wp-content/uploads/2026/06/Samsung-TVs-and-Displays-Samsung-TV-Plus-SMTOWN-Samsung-TVs-Monthly-SM-K-Pop-Concerts_dl3F-673x563.jpg" alt="" width="673" height="563" /></p>
<p>&nbsp;</p>
<p>Viewers can also use SmartThings on any smartphone or Samsung TVs to set reminders before each stream<a href="#_ftn2" name="_ftnref2"><span>[2]</span></a>, so they never miss a moment. For fans with compatible connected Samsung devices at home, SmartThings can help create a richer viewing environment by adjusting sound and lighting settings, bringing more of the concert atmosphere into the living room.<a href="#_ftn3" name="_ftnref3"><span>[3]</span></a></p>
<p>&nbsp;</p>
<p><strong>The Best Seat Is at Home</strong></p>
<p>&nbsp;</p>
<p><img class="size-medium wp-image-7955 aligncenter" src="https://img.global.news.samsung.com/au/wp-content/uploads/2026/06/Samsung-TVs-and-Displays-Samsung-TV-Plus-SMTOWN-Samsung-TVs-Monthly-SM-K-Pop-Concerts_dl4-1-1000x563.jpg" alt="" width="1000" height="563" /></p>
<p>Samsung TV Plus continues to grow as a global destination for Korean entertainment, offering more than 4,000 hours of free-to-stream Korean content &#8211; from dramas, thrillers and romance to crime series, music programming and live event experiences.</p>
<p>&nbsp;</p>
<p>The Monthly SM Concert series builds on this offering with monthly programming that lets fans follow every minute of their favourite SM performances from home, at no additional cost.</p>
<p>&nbsp;</p>
<p>Made for everyone and every moment, Samsung TV Plus offers over 200+ channels to Australians, subscription-free and exclusively across Samsung TVs, Samsung Galaxy phones, XR headsets, Galaxy Tab, Smart Monitor, and select Family Hub lineups. This includes Samsung’s 2026 TV series, spanning Samsung <a href="https://www.samsung.com/au/tvs/micro-rgb/r85h-4k-65-inch-smart-tv-mra65r85hawxxy/">Micro RGB TV</a>, <a href="https://www.samsung.com/au/tvs/neo-qled-tv/">Neo QLED</a>, <a href="https://www.samsung.com/au/tvs/oled-tv/s95h-77-inch-oled-4k-vision-ai-smart-tv-qa77s95haexxy/">OLED</a>, <a href="https://www.samsung.com/au/lifestyle-tvs/the-frame/ls03fw-85-inch-the-frame-pro-4k-vision-ai-smart-tv-black-qa85ls03fwwxxy/?srsltid=AfmBOoobT0UUvMKB3f2t9XD2eQ06dw-lyRQkVvfi9zq807h6FRHidj0b">The Frame</a>, <a href="https://www.samsung.com/au/lifestyle-tvs/the-frame/ls03fw-85-inch-the-frame-pro-4k-vision-ai-smart-tv-black-qa85ls03fwwxxy/?srsltid=AfmBOoobT0UUvMKB3f2t9XD2eQ06dw-lyRQkVvfi9zq807h6FRHidj0b">The Frame Pro</a>, and more.</p>
<p>&nbsp;</p>
<p>More information on Samsung TV Plus is available at samsungtvplus.com.</p>
<p>&nbsp;</p>
<p><a href="#_ftnref1" name="_ftn1"><span>[1]</span></a> Ad-supported streaming service with content subject to change without notice.</p>
<p><a href="#_ftnref2" name="_ftn2"><span>[2]</span></a> Requires Samsung Account, internet connection and SmartThings enabled devices. Please visit www.samsung.com/au/apps/smartthings/ for a list of current compatible devices.</p>
<p><a href="#_ftnref3" name="_ftn3"><span>[3]</span></a> Sound quality will vary depending on environmental characteristics (including ceiling) and source content.</p>
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