NEW YORK, NEW YORK – APRIL 20: (L-R) Meryl Streep, Emily Blunt, Stanley Tucci and Anne Hathaway attend the world premiere of The Devil Wears Prada 2 at Lincoln Center in New York, New York on April 20, 2026. (Photo by Jamie McCarthy/Getty Images for 20th Century Studios)

Today Samsung launched a global collaboration to celebrate the upcoming theatrical release of 20th Century Studios’ The Devil Wears Prada 2, with a custom spot that features Helen J. Shen as her character ‘Jin’, flawlessly fixing a last-minute Miranda Priestly request using Circle to Search with Google on the new Galaxy S26 Ultra.

As part of the global team-up, the Galaxy S26 Ultra shined during its red-carpet moment at The Devil Wears Prada 2 World Premiere. In an activation that would leave even Miranda Priestly proud, Galaxy S26 Ultra was used to capture the stunning red carpet looks of attendees, making it the first-ever Runway Cam #withGalaxy that delivered jaw dropping professional-grade footage with a cinematic, social post-ready feel.

Stars like Helen J. Shen, Simone Ashley, Justin Theroux, Lucy Liu, Heidi Klum, Paige DeSorbo, Hannah Berner, and Winnie Harlow posed for the S26 Ultra photo-op to capture their memorable looks.

S26 Ultra user and influencer Haley Kalil (@hayleebaylee) participated in the photo experience.

“I’m a huge fan of The Devil Wears Prada and as a Team Galaxy member, I just love my Galaxy S26 Ultra,” said Haley. “Seeing those worlds collide here posed for the S26 Ultra photo-op to capture their memorable looks.

S26 Ultra user and influencer Haley Kalil (@hayleebaylee) participated in the photo experience.

“I’m a huge fan of The Devil Wears Prada and as a Team Galaxy member, I just love my Galaxy S26 Ultra,” said Haley. “Seeing those worlds collide here on the red carpet, and sharing all my favorite Galaxy S26 series features with fans has just been the best experience.”

NEW YORK, NEW YORK – APRIL 20: Haley Kalil attends the world premiere of The Devil Wears Prada 2 at Lincoln Center in New York, New York on April 20, 2026. (Photo by Jamie McCarthy/Getty Images for 20th Century Studios )

Haley also took to social media to showcase how she used her Galaxy S26 Ultra features such as Circle to Search with Google to get ready for the premiere.

 

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Circle to Search with Google on Galaxy S26 Ultra is Runway ready[1]

Samsung and Google partnered on a series of creative spots set in The Devil Wears Prada 2 universe to shine a light on how technology – like Circle to Search with Google on S26 Ultra – is the cheat code for staying calm in high-stakes situations.

 

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Want to see if the Galaxy S26 series is the right fit for you? Visit Samsung.com and get ready for The Devil Wears Prada 2, in theatres April 30.

About The Devil Wears Prada 2

Twenty years after making their iconic turns as Miranda, Andy, Emily and Nigel—Meryl Streep, Anne Hathaway, Emily Blunt and Stanley Tucci return to the fashionable streets of New York City and the sleek offices of Runway Magazine in 20th Century Studios’ The Devil Wears Prada 2, the eagerly awaited sequel to the 2006 phenomenon that defined a generation. The film is directed by David Frankel, written by Aline Brosh McKenna, produced by Wendy Finerman, and executive produced by Michael Bederman, Karen Rosenfelt and Aline Brosh McKenna.

[1] Circle to Search is a trademark of Google LLC. Requires internet connection. Mobile data fees may apply. Circle to Search feature must be enabled. May not work on all visual or audio elements. Users may need to update Android or Google app to the latest version. Results may vary depending on visual or audio matches. Accuracy of results is not guaranteed. Works on compatible apps and surfaces, and with ambient music only. Will not identify music coming through headphones or if phone volume is off. Google SafeSearch filter applies. Not available on apps that prohibit screen capturing. Please refer to the following webpage to find Google’s Circle to Search supported languages: https://support.google.com/websearch/answer/16011537?visit_id=638863890792571848-2380469398&p=aimode&rd=1#zippy=%2Csupported-countries-territories%2Csupported-languages

Samsung Australia has today announced the launch of its full 2026 TV line-up, spanning premium Micro RGB, OLED, Neo QLED, and Lifestyle TVs, as well as mainstream Mini LED and UHD TVs. In its 20th year as the world’s No. 1 TV brand[1], Samsung is expanding AI-powered features across more models, making smarter picture, sound and personalised viewing experiences a reality for more Australians. Also in its 12th year as the Global No.1 Soundbar brand,[2] Samsung has expanded its portfolio of design-led Wi-Fi speakers and soundbars, via an all-new Music Studio Series, the next generation of powerful Q-Series soundbars, and refreshed Sound Tower models.

In 2026, Samsung TVs are not only designed to be sharper[3], but smarter with Vision AI Companion (VAC) features available across 4K-and-above TVs. The expansion brings AI-powered viewing to more categories, screen sizes and consumer passion points[4] and reflects Samsung’s broader strategy to make AI a central part of the TV experience. Backed by 7 years of One UI Tizen upgrades and compatible with Endless Entertainment solutions including Samsung TV Plus, Samsung’s Vision AI Companion autonomously enhances home entertainment and simplifies interactions through natural conversations based on user preferences driving personalised experiences.[5]

“Samsung’s 2026 AV range is our most diverse and accessible yet, marking a defining moment in how Australians experience entertainment at home,” said Simon Howe, Director – Visual Display, Samsung Australia.

“As we celebrate 20 years as the world’s No. 1 TV brand, we’re proud to introduce new innovations, from our breakthrough Micro RGB technology[6] to Vision AI-powered picture and sound solutions, once again setting a new benchmark for home entertainment. With these advancements, a new reality comes to light through lifelike visuals, precise colour, and by harnessing AI, providing deeply personalised experiences that will bring Australians closer to the content they love.”

Mr Howe continued: “Whether it’s sport, gaming, film or everyday viewing, our expanded range of ultra-large, Glare-Free TVs are made for Australians, making every moment more immersive and real. Our new range of AI-powered TVs go beyond entertainment to deliver practical benefits in everyday life, helping Australians find what they want faster, enjoy content easily, and make the most of their TV time.”

Image simulated for illustrative purposes.

Vision AI Companion Brings Smarter, More Immersive Viewing

Vision AI Companion (VAC) brings together Samsung’s broadest range of AI service platforms, including Bixby, Perplexity, and Microsoft Copilot, to make the TV experience more intelligent and personalised.[7] Designed to work alongside users as an entertainment companion, VAC can help guide what to watch, what to eat, and what to listen to, extending the role of the TV beyond viewing alone.[8]

Unlike AI designed for individual devices and users, Samsung Vision AI Companion is purpose-built for the communal TV screen[9] using various LLMs, including Microsoft Copilot and Perplexity to share visualised, intelligent responses adapted to Australian questions and requests[10]. An upgraded version of Bixby sits at the core of Vision AI Companion which enables more natural dialogue, deeper contextual understanding, and personalised responses.

Samsung insights show that shared experiences with family around the TV is particularly important for Australians, with half of respondents claiming their TV brings their family closer together for quality time[11]. In fact, 45% of respondents say the TV enables them to spend more time together[12], while 41% of respondents say the TV enables them to share passions and interests[13] with their families.

Samsung’s AI TV lineup also brings AI-enhanced entertainment features to movies, sports and gaming:

• AI Upscaling Pro[14]: uses AI to analyse and enhance low-resolution content in real time, delivering greater detail, depth and contrast, while Colour Booster Pro[15] analyses and categorises scenes to provide more vivid, lifelike colour.
• AI Soccer Mode Pro[16]: analyses match scenes in real time to optimise picture and sound for smoother ball movement, vivid colour and more immersive stadium audio.
• AI Sound Controller Pro[17]: analyses dialogue, background music and sound effects in real time, letting users adjust individual layers for a more immersive experience.

Vision AI Companion is available on Samsung’s entire 2026 TV range as well as being available on select 2025 models – Q7F or above.[18]

Samsung brings eight sizes across two Micro RGB series to bring life-like picture quality to Australians. Image simulated for illustrative purposes. Cables and Wireless One Connect not shown.

Micro RGB: Defining the Future of Premium Picture Quality

Micro RGB expands Samsung’s premium TV experience across a wider range of screen sizes, bringing highly precise colour, brightness and immersive AI-powered viewing to a large portion of Australian consumers. Available in the R95H and R85H series in sizes from 55 to 115 inches[19], Micro RGB is built on Samsung’s proprietary Micro RGB Technology, which uses individually controlled red, green and blue micro-sized LEDs[20] to deliver highly precise light control, richer detail and more natural colour.[21]

Made for Australians’ bright homes, Samsung’s certified Glare Free technology[22] on Micro RGB R95 models minimise light reflection in bright environments, helping preserve a clear viewing experience across both long summer days and dark winter viewing sessions. With a near edge-to-edge Infinity Air Design display, the 12.9mm slim profile and Infinity Air stand[23] help make the Micro RGB R95 model look like it is floating in the air, while being Wireless One Connect ready[24] for a clutter-free finish.

Micro RGB also brings Vision AI Companion (VAC)[25] and other AI-optimised features to Samsung’s premium large-screen category, adding more intelligent and personalised viewing experiences. Micro RGB AI Engine Pro[26] helps fine-tune colour, motion and depth, so viewers can stay immersed in every scene. With Micro RGB Precision Colour 100[27], colour expression appears fuller and more lifelike, with a ≥100% BT.2020 gamut ratio.

Micro RGB Colour Booster Pro[28] and Micro RGB HDR Pro[29] leverage Samsung’s AI technology to further refine picture quality by optimising colour and contrast scene by scene, helping deliver more vibrant visuals across a wide range of brightness levels.

Samsung OLED S95H features a FloatLayer Design and is One Connect Box Ready. Image simulated for illustrative purposes. Cables and Wireless One Connect not shown.

OLED: Expanding the Lineup for More Viewing Preferences

Samsung’s 2026 OLED TVs include the S95H, S90H and S85H, offering deep blacks, rich colour, immersive performance and refined design across a wider range of viewing preferences. Certified Glare-Free technology – previously available only on the S95F model – now expands to both the S95H and the S90H, helping the display’s true blacks and rich colours stay clear and undisturbed, even in bright rooms[30].

On the flagship S95H, Samsung adds premium features designed to elevate both entertainment and art, and is Wireless One Connect ready for a clutter-free finish.[31] Pantone Validated ArtfulColor helps preserve the authenticity of original artwork with faithful colour and exceptional detail, while Art Store extends Samsung’s art experiences to OLED. The model’s FloatLayer Design also gives the display a lighter, more refined presence that blends in more naturally with the home.

For gaming and sports, Samsung OLED’s Ultimate Gaming Pack helps keep fast motion crisp and responsive. It brings together Motion Xcelerator 165Hz, support for key VRR platforms such as AMD FreeSync Premium Pro and NVIDIA G-SYNC Compatible, and quick-access gaming tools for smoother, more intuitive play[32].

The OLED S95H and S90H feature the NQ4 AI Gen3 Processor, which is powered by 128 AI neural networks to enhance picture and sound experiences[33]. For soccer fans, AI Soccer Mode Pro on S95H and S90H – and AI Soccer Mode on S85H[34] – the TV will automatically detect live matches to sharpen player detail, and help produce a balanced crowd atmosphere with clear commentary, so every moment feels more immersive and match-ready, with minimal distractions[35].

Pictured: The Frame Pro in Art Mode. Image simulated for illustrative purposes. Cables and Wireless One Connect box not shown.

The Frame: Elevating the Art TV Experience

The Frame lineup includes models designed for different spaces and installation needs. Across the line-up, users can enjoy Art Mode with access to 5,000+ professionally curated artworks,[36] along with experiences personalised by VAC.[37]

The Frame Pro (LS03HW model) features Neo QLED picture quality[38] and Wireless One Connect[39] while The Frame (LS03HE model) features QLED picture quality[40]. A built-in installation model of The Frame is also available for spaces that call for a cleaner, more integrated look.[41]

Key features of The Frame Pro include:

• Slim 24.9mm design depth: helps The Frame Pro deliver a more refined, art-inspired profile.
• Modern Frame Design and Wireless One Connect[42]: designed to provide a cleaner, clutter-free setup.
• Neo QLED picture quality[43]: paired with Pantone Validated ArtfulColor[44] and Glare Free technology[45], helps deliver rich contrast, lifelike, paper-like colour expression and clearer detail, even in bright rooms.

Key features of The Frame (LS03HE model) include:

• A built-in design: enables easy in-wall wiring while preserving The Frame’s iconic flush-to-wall look.[46]
• The Frame delivers incredible picture quality and lifelike colour with PANTONE Validated® certification. Powered by our most advanced Glare Free technology, it is designed to reduce reflections while minimising visual discomfort, even in bright indoor lighting. Combined with QLED, it helps ensure great clarity and art quality, so virtually every image looks focused and beautifully true to life.[47]

Neo QLED: Enhanced Picture Quality With More Connected Experiences

Samsung’s Neo QLED brings together enhanced AI picture quality and more connected viewing experiences across the QN80H, available in sizes from 50 to 100 inches. Each model delivers the brightness, contrast and smart optimisation expected from a true QLED experience.

Vision AI Companion (VAC) helps make the viewing experience more seamless and context-aware by naturally surfacing helpful information on screen without interrupting content.[48] Across the Neo QLED line-up, Samsung expands AI-powered picture and motion experiences, including 4K Upscaling – with gaming performance of up to 144Hz available on select models – while the NQ4 AI Gen 2 Processor helps optimise picture and sound for a wide range of content.[49]

Samsung adds 10 affordable new Mini LED models to its 2026 TV line-up. Image simulated for illustrative purposes. Cables not shown.

Mini LED: Optimised for AI, Made More Accessible

Samsung Mini LED brings a brighter, richer viewing experience to more viewers.[50] More precise light control and Pure Spectrum Colour give images greater depth and clarity, as well as contrast that feels more defined from scene to scene.[51]

The M70H, available in 85, 75, 65, 55, 50 and 43-inch models, delivers the core benefits of Samsung’s Mini LED experience, combining Samsung’s Mini LED picture quality with a broader set of AI-powered features for sports, gaming and everyday viewing:

• Motion Xcelerator up to 120Hz[52]: keeps fast-paced content smooth and clear.
• Mini LED HDR[53]: adds a more dynamic viewing experience.
• Mini LED Processor 4K[54]: optimises everyday picture performance.
• Adaptive Sound[55]: helps maintain a clearer, more balanced audio.

Samsung brings powerful, timeless Music Studio 7 & 5 wireless speakers to Australia. Image simulated for illustrative purposes. Cables not shown.

Music Studio 7 and 5: Lifestyle Audio Designed for Modern Spaces

Samsung has also expanded its lifestyle audio lineup with Music Studio 7 and Music Studio 5, pairing immersive sound with design that naturally blends into modern spaces and everyday living environments. The new models build on Samsung’s long-standing leadership in premium home audio, including its 12-year run as the world’s No. 1 soundbar brand[56], while helping create a more powerful integrated ecosystem that supports a wider variety of sound system combinations and a richer audiovisual experience.

Music Studio 7(HW-LS70H-Black, HW-LS71H-White) delivers an immersive 3.1.1-channel audio experience designed for richer, more expressive listening. Key features include:

• Hi-Resolution Audio and Dolby Atmos^®[57]: more detailed and immersive sound playback, while its super tweeter extends frequency response up to 35kHz for enhanced musical detail.
• Expanded Q-Symphony[58]: lets users connect up to five compatible sound devices with a Samsung TV to build a more immersive audiovisual experience at home.
• Built to pair naturally with big-screen TVs[59]: two Music Studio 7 units placed on either side of a larger display can create a more balanced interior look while widening the stereo soundstage.

Music Studio 5(HW-LS50H-Black), HW-LS51H-White) brings immersive sound to a more compact speaker format. Built for wireless music streaming, it supports high-resolution playback and effortless everyday listening. Features include:

• Dot Design by Erwan Bouroullec: a refined, design-forward speaker presence that is designed to blend seamlessly into any interior.

• AI Dynamic Bass Control[60]: Samsung’s proprietary technology that delivers powerful sound in a compact form factor while deepening low frequencies with minimal distortion.
• Samsung Audio Lab[61]: tunes the speaker, which uses a 4-inch woofer and dual tweeters with a built-in waveguide for clear, balanced sound, while Dolby Atmos^® support adds a more immersive listening experience.[62]

Samsung TV Plus: From TV Service to Global Media Platform

Samsung is also expanding its TV ecosystem through Samsung TV Plus[63], a premium global entertainment service designed to deliver exceptional experiences for every moment. With more than 100 million monthly active users, Samsung TV Plus offers thousands of shows and movies on demand in one place.

Samsung TV Plus provides users with instant access to content without additional sign-ups or payment. Originally rooted in Samsung’s TV ecosystem, the service has grown into a global media platform that extends the value of Samsung’s hardware leadership into everyday viewing. Samsung TV Plus is available exclusively on Samsung TVs, Galaxy devices, Samsung Smart Monitors, and Family Hub refrigerators, with no subscription required.

Samsung is also expanding connectivity across its 2026 TV lineup with support for Google Cast[64] on select models, including Mini LED, Neo QLED and Crystal UHD TVs. The feature allows users to stream videos, music and other content directly from compatible smartphones and tablets to the TV, adding more flexibility to the viewing experience.

Google Photos[65] memories is now available on eligible 2026 Samsung TVs, giving users a new way to relive their favourite moments on the big screen[66]. This experience surfaces curated photo memories through Samsung Daily+, the Now brief on-screen widget and the Google Photos app, available first and exclusively for six months. Additional Google Photos features will roll out on Samsung TVs later in 2026.

Availability

Samsung’s 2026 range of AI TVs are available across Australia via Samsung.com/au and leading retailers. For more information about Samsung`s 2026 AI TV lineup, please visit www.samsung.com/au

Price Guide

Pricing is set at dealer discretion.

[1] Global No.1 TV brand for 20 years. Source – Omdia, Feb 2026. Based on overall TV market share by manufacturer on an annual unit & revenue basis.

[2] Samsung is ranked No.1 soundbar brand for 12 years (2014–2025) ® Futuresource Consulting Ltd. Based on overall soundbar market share by manufacturer on an annual unit & value basis.

[3] Compared to previous Samsung TV models.

[4] Series and model counts are based on the global launch lineup and may vary by region.

[5] Provides AI created content, with accuracy not guaranteed. Not all accents, dialects, and expressions are recognised. Availability of features may vary. Available on 2025 Q7F and above, and 2026 TVs.

[6] VDE Testing and Certification Institute evaluated RGB Micro LED size is ≤ 100 µm. Test Report 331701-TL6-, valid until 8 July 2026.

[7] Services are subject to change and may be suspended or ceased without notice. Not all languages, accents, dialects and expressions are recognised. Internet connection and Samsung account required. Data usage and subscription fees may apply.

[8] Information based on current viewing available on Samsung TV Plus channels only. Provides AI created content, with accuracy not guaranteed. Not all accents, dialects, and expressions are recognised. Availability of features may vary. Available on 2025 Q7F and above, and 2026 TVs.

[9] User interface subject to change without prior notice.

[10] Copilot by Microsoft, Perplexity, and other Samsung Vision AI Companion services terms apply and may require account login. Free and subscription-based versions available.

[11] 100 years of TV, Pure Profile, 2024. N=1,001 – ‘Q15 – In what ways has TV brought your family closer? 51% ‘Spending more quality time together

[12] 100 years of TV, Pure Profile, 2024. N=1,001 – ‘Q15 – In what ways has TV brought your family closer? 45% ‘Spending more quality time together

[13] 100 years of TV, Pure Profile, 2024. N=1,001 – ‘Q15 – In what ways has TV brought your family closer? 41% ‘Sharing passions and interests

[14] Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode.

[15] Viewing experience may vary according to types of content and format. May not apply to Game Mode or Filmmaker Mode.

[16] AI technology designed to detect and optimise soccer content only. Availability and performance will vary according to several factors including source content and application in use

[17] Availability and performance will vary according to several factors including source content and application in use. Not all accents, dialects and expressions may be recognised by voice command.

[18] Feature accessible by the AI button for 2026 TVs, or by the Home button (long press) on the remote control without an AI button for remote controls on 2025 TVs (Q7F and above) and 2026 Crystal UHD TVs.

[19] Samsung R95H range is available in 65”, 75”, 85”. Micro ERGB R95F is available in 115”. Micro RGB R85H range is available in 55”, 75”, 85” and 100”.

[20] VDE Testing and Certification Institute evaluated RGB Micro LED size is ≤ 100 µm. Test Report 331701-TL6-, valid until 8 July 2026.

[21] Compared to non-RGB backlit TVs.

[22] The R95H has been independently verified as Glare Free: Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR <34 by UL LLC. (UL Solutions), Certificate Number: V166045 – Exp. 31/12/2026.

[23] Bezel specs up to 1.2mm top/side and up to 8.1mm bottom.

[24] Sold separately. TV requires a separate power cable connection. Operating distance can vary depending on the surrounding environment. Wireless One Connect Box may not function if there is an obstruction, such as a wall, hindering its connection to the TV within your home. Wireless One Connect Box box may not work properly if placed inside a closed metal cabinet.

[25] Information based on Samsung TV Plus channels only. Provides AI created content, with accuracy not guaranteed. Not all accents, dialects, and expressions are recognised. Availability of features may vary.

[26] Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode.

[27] VDE Testing and Certification Institute has tested and positively evaluated that Series MR95 has a picture quality for Micro RGB Colour gamut ratio of BT.2020 (CIE u`,v` ≥ 100%). Test Report 331701-TL6-, valid until 8 July 2026. Based on the wider colour gamut of BT.2020 when compared to DCI-P3.

[28] Viewing experience may vary according to types of content and format. May not apply to Game Mode or Filmmaker Mode.

[29] The range of Micro RGB HDR+ luminance is based on internal testing standards and subject to change according to viewing environment, source content or specific conditions.

[30] VDE Testing and Certification Institute evaluated the S90H and S95H for Real Black performance (Black level ≤ 0.005cd/m²; Greyscale discrimination (@500 Lx ambient; Gloss Unit ≤ 15GU). Test Report 332597-TL6-1, valid until 04/03/2027. The S95H and S90H meet the requirements of PANTONE® Validated: Certificate dated 20/02/2026. Picture quality may vary depending on quality and resolution of source content and viewing conditions. The S95H and S90H have been independently verified as Glare Free (Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR <34 by UL LLC. (UL Solutions), Certificate Number:  V166045 – Exp. 31/12/2026

[31] Wireless One Connext Box purchased separately. TV requires a separate power cable connection. Operating distance can vary depending on the surrounding environment. Wireless One Connect Box may not function if there is an obstruction, such as a wall, hindering its connection to the TV within your home. Wireless One Connect Box box may not work properly if placed inside a closed metal cabinet.

[32] AMD FreeSync requires a compatible gaming PC with a FreeSync-compatible AMD graphics card or APU. NVIDIA® G-SYNC® Compatible requires a-G-SYNC compatible NVIDIA graphics card or a FreeSync-compatible AMD graphics card or APU and requires enabling VRR settings in both the TV and GPU driver settings. Viewing experience may vary according to types of content and graphics processing unit, as well as network connection speeds and ping levels when gaming on the cloud.

[33] Picture quality of upscaled content will vary depending on the quality and resolution of source content and may not apply to PC connection and Game Mode.

[34] AI technology designed to detect and optimise soccer content only. Availability and performance will vary according to several factors including source content and application in use

[35] AI technology designed to detect and optimise soccer content only. Availability and performance will vary according to several factors including source content and application in use

[36] Stream complimentary curated art or additional artworks available via subscription. Internet connection required

[37] Provides AI created content, with accuracy not guaranteed. Not all accents, dialects, and expressions are recognised. Availability of features may vary. Feature accessible by the AI button 2026 TVs, or by the Home button (long press) on the remote control without an AI button for remote controls on 2025 TVs (Q7F and above) and 2026 Crystal UHD TVs.

[38] Picture quality may vary depending on quality and resolution of source content and viewing conditions.

[39] TV requires a separate power cable connection. Operating distance can vary depending on the surrounding environment. Wireless One Connect box may not work properly if placed inside a closed metal cabinet.

[40] Picture quality may vary depending on quality and resolution of source content and viewing conditions.

[41] Compared to traditional TVs. Built in Solution designed for house with dry walls. Requires drilling holes into wall. Not compatible with Wireless One Connect.

[42] TV requires a separate power cable connection. Operating distance can vary depending on the surrounding environment. Wireless One Connect box may not work properly if placed inside a closed metal cabinet.

[43] Picture quality may vary depending on quality and resolution of source content and viewing conditions. Screen image simulated for illustrative purposes.

[44] Validation for TV colour accuracy that expresses the same colour under standard light source (D65 based) with paper texture. (Error within ΔE ≤ 3.0 level that a person cannot feel colour difference). Picture quality may vary depending on quality and resolution of source content and viewing conditions. Screen image simulated for illustrative purposes.

[45] The LS03HW has been independently verified as Glare Free: Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR <34 by UL LLC. (UL Solutions), Certificate Number: V166045 – Exp. 31/12/2026.

[46] Built in Solution designed for house with dry walls. Requires drilling holes into wall. Not compatible with Wireless One Connect.

[47] The LS03HE meets the requirements of PANTONE® Validated: Certificate dated 20/02/2026. Picture quality may vary depending on quality and resolution of source content and viewing conditions. Screen image simulated for illustrative purposes. The LS03HE has been independently verified as Glare Free: Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR <34 by UL LLC. (UL Solutions), Certificate Number: V166045 – Exp. 31/12/2026.

[48] Information based on current viewing available on Samsung TV Plus channels only. Provides AI created content, with accuracy not guaranteed. Voice commands recognise English, French, Spanish, Portuguese, German, Italian, and Korean, but not all accents, dialects, and expressions are recognised. Availability of features may vary, depending on the source content and privacy settings. Requires internet connection.

[49] Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode.

[50] Compared to U8000H.

[51] Viewing experience will vary depending on various factors including quality and resolution of source content.

[52] 120Hz on M70H 55′ and above. Requires compatible gaming PC supporting 4K resolution, 100 Motion Rate and 60Hz Variable Refresh Rate. Picture quality will vary depending on quality and resolution of source content.

[53] The range of Mini LED HDR luminance is based on internal testing standards and subject to change according to viewing conditions or specifications.

[54] Picture quality of upscaled content and overall viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode.

[55] Performance may vary depending on installation environment and surroundings.

[56] Samsung is ranked No.1 soundbar brand for 12 years (2014–2025) ® Futuresource Consulting Ltd. Based on overall soundbar market share by manufacturer on an annual unit & value basis.

[57] Source content must be Dolby Atmos® for Dolby Atmos® playback. Sound quality will vary depending on environmental characteristics (including ceiling) and source content.

[58] Samsung Q-Symphony is compatible with all 2022-2026 Samsung TVs (excluding The Serif & The Sero) and Wi-Fi Speakers. Sound quality will vary depending on environmental characteristics (including ceiling) and source content. AI features are compatible with select TVs: (Y23 Q70C↑, Y24 Q70D↑, Y25 QN70F↑, Y26 M80H↑, Y24-26 The Frame, The Frame Pro). Maximum number of connected compatible sound devices vary according to production year (Y26: 5 devices, Y23-25: 3 devices, Y20-22: 1 device).

[59] Sound quality will vary depending on environmental characteristics (including ceiling) and source content. Feature accessible through the SmartThings app. Requires a mobile device running on Android 9.0 or above or iOS 15.0 or above (subject to change on software update) with the SmartThings app installed. SmartThings is compatible with selected devices. Please see samsung.com/au/SmartThings/. Each device must be connected to Wi-Fi or other wireless network. Content services are subject to change without notice.

[60] Sound quality and performance will vary depending on environmental characteristics (including ceiling) and source content

[61] Sound quality will vary depending on environmental characteristics (including ceiling) and source content.

[62] Source content must be Dolby Atmos® for Dolby Atmos® playback. Sound quality will vary depending on environmental characteristics (including ceiling) and source content.

[63] Ad-supported streaming service with content subject to change without notice.

[64] Google Cast is trademarks of Google LLC. Content services are subject to change without notice.

[65] Google Photos is trademarks of Google LLC

[66] Features and availability may vary by model and region.

Now, with the Galaxy S26 series,[2] it has reached new heights by supporting real-time audio control on content streamed across various platforms. In this article, we’ll dive deeper into these advancements.

From Fix it Later to Filter it Now

Starting with the Galaxy S26 series, Audio Eraser has evolved into a live audio experience. It enables real-time sound separation and optimisation across voices, music and background noise, not only for recorded content but also for over-the-top (OTT) or social media content you are watching. This advancement shifts the focus from post-recording edits to real-time audio management.

By integrating an AI sound engine with advanced sound separation technology, the Galaxy S26 series allows you to instantly adjust and control sound as it occurs. This ensures a clear, immersive listening experience across various streaming platforms by effectively neutralising distracting background noise.

The video below shows how the Galaxy S26 series keeps the sounds you want to hear clear, even in noisy environments.

▲Comparison of interview audio before and after using Audio Eraser on the Galaxy S26 series.

Seamless Access, Total Control

You can easily adjust noise and reduce distractions directly from the Quick panel without needing to rewind or replay content. While the video is playing, simply swipe down from the top right of the screen and tap the Audio Eraser icon to start filtering the sound right away.

Once activated, the feature offers advanced controls for a more professional touch. You can adjust the “Strength” slider to fine-tune noise reduction and enable “Voice Focus” to hear clear dialogue in the video.

With the Galaxy S26 series, you can enjoy tailored sound quality in real-time, regardless of the content you’re watching.

▲ Access Audio Eraser via the Quick panel on the Galaxy S26 series, with controls to adjust “Strength” and enable “Voice focus.”[3]

Audio Eraser is no longer limited to reducing noise. It now allows you to easily design your sound in real time. Enjoy the more personalised and comfortable listening experience with the Galaxy S26 series.

[1] Audio Eraser supports adjusting noise from media playing through the Quick panel for select apps on the Galaxy S26 series. The level of support depends on the model and OS version. Results may vary by video depending on how sounds are present. Samsung Account login is required. Certain types of sound, such as voices, music and noise, can be detected. Actual sound detection may vary depending on the audio source and video conditions. Accuracy of results is not guaranteed.

[2] The Galaxy S26 series includes Galaxy S26, S26+ and S26 Ultra.

[3] Image simulated for illustrative purposes. Actual UX/UI and sequence may be different.

soundbar Pictured: Q-Series HW-Q990H soundbar alongside Samsung TV. Cables not shown.

Samsung Australia has today unveiled its 2026 home audio range, introducing an expanded portfolio of design-led Wi-Fi speakers and soundbars crafted to deliver more personalised listening experiences for Australians. The line-up includes the all-new Music Studio 7 and Music Studio 5 wireless speakers, the next generation of powerful Q-Series soundbars, and refreshed Sound Tower models, each refined to complement modern lifestyles while enhancing home theatre experiences. This latest range builds on Samsung’s legacy as the world’s number one soundbar brand for 12 consecutive years[1] and continues Samsung’s commitment to offer a sound device to suit every Australian lifestyle.

“Samsung has been at the forefront of how Australians experience sound at home for over a decade. This leadership comes from combining deep audio expertise with a strong understanding of how listening habits have evolved; from immersive TV experiences to streaming music and podcasts. In 2026, we’re building on that foundation with audio that delivers premium performance while adapting seamlessly to everyday life and personal style,” said Simon Howe, Director – Visual Display and Brand Memory, Samsung Australia.

“Our expertly crafted Music Studio series and Q-Series soundbar ranges bring to life this combination of premium performance with timeless designs to meet the needs of various Australian lifestyles. Our latest audio products automatically optimise sound based on what you’re watching or listening to, and your surroundings, delivering a more immersive, personalised experience to every home.”

Music Studio 7 & 5 Wi-Fi Speakers: Inspired by the Origin of Sound Itself

Pictured: Black Music Studio 7. Image simulated for illustrative purposes. Cables not shown.

The all-new Samsung Music Studio Series is designed to deliver immersive audio for music, podcasts and TV audio, while perfectly harmonising with Australian living spaces. Both Music Studio 7 and Music Studio 5 share a timeless “Dot Design” by renowned designer Erwan Bouroullec, sculpted in minimalist forms to avoid being linked to a particular era or style.

“Something very contemporary, like consumer electronics, can quickly become outdated if designed in a style that doesn’t endure. When the style is wrong, even the ergonomics can feel compromised, and the object becomes its own limitation,” said Mr. Bourourllec.

“In a very conscious way, I tried to root the design of the Music Studio models in what I consider the ethos of a speaker: a cone with a point in the middle. That’s what I always saw as a child behind the front cover of a speaker and it’s a shape that our brain computes easily. The finishes of the Music Studio speakers do not clearly evoke a specific material and detailing was reduced to a minimum to balance modernity with a more in-temporal approach. What has emerged is two highly technical and powerful wireless speakers that appear as furniture or art that can sit in a teenagers’ bedroom, in a workshop, or on the mantel of a modern or classically styled home.”

Music Studio 7: See the music, listen to the art

Pictured: Music Studio 7. Image simulated for illustrative purposes.

Designed to bring sound and art together, the Music Studio 7 delivers powerful 3.1.1 channel audio, creating rich, clear sound that fills spaces with depth and character. Whether its helicopters flying across a TV screen, an orchestra in a concert hall, or an emerging band with deep bass, Australians can feel fully immersed with support for wired or wireless Dolby Atmos 3D audio[2].

Complementing the Music Studio 7, the Music Studio 5 uses a built-in woofer and front-firing tweeters alongside waveguide technology to help direct and spread sound evenly across a room, enabling Australians to enjoy great audio wherever the speaker is placed.

Across the Music Studio Series, Hi-Resolution Audio helps enable Australians to hear each layer of music via enhanced decoding and signal processing with support for up to 24‑bit/96 kHz. Samsung’s new Pattern Control technology further refines the experience by directing sound, reducing distortion, and dispersing audio more evenly throughout a space.

Both speakers also utilise AI processing to enhance bass and tailor sound to both content and environment. Dynamic Bass Control[3] preserves low frequencies and reduces distortion, while SpaceFit Sound Pro[4] customises audio based on room dimensions and layout. Active Voice Amplifier Pro[5] further improves clarity by detecting background noise and enhancing dialogue.

New in 2026, Q-Symphony supports pairing up to five Samsung sound devices[6], helping Australians craft a personalised home theatre setup based on their home set-up and passions. The feature can also automatically adjust sound based on where speakers are in the room,[7] helping to provide optimal performance whatever the setup. Via Q-Symphony, both Music Studio models can also be paired with a compatible Samsung TV and soundbar to work in unison for more immersive audio when watching movies and shows[8].

Music Studio 7 and Music Studio 5 can also wirelessly connect to various devices via Wi-Fi or Bluetooth, making it easy to play music and podcasts from popular streaming platforms. This includes a special integration with Spotify Tap, which enables Australians to double tap their phone to the Music Studio speaker to launch a playlist of recommended songs tailored to their taste. Another simple double tap again will conjure a fresh playlist – without needing to open your phone [9].  Further, two Music Studios can Stereo Play as dedicated left and right channels while up to 10 Music Studio models can connect via Group Play to create a spacious, flowing soundstage that flows naturally throughout the home[10].

Pictured: Music Studio 5. Image simulated for illustrative purposes.

The Music Studio 7 and the Music Studio 5 are now available in select retailers nationwide in Black and White models. The Music Studio 7 has an RRP of $749 while the Music Studio 5 has an RRP of $499 with pricing set at dealer discretion. For more information on the Music Studio range, please visit: https://www.samsung.com/au/audio-devices/wireless-speaker

Samsung Q-Series Soundbars: Elevating Home Theatre to New Heights

Pictured: Q-Series HW-Q990H alongside Samsung TV soundbar. Cables not shown. Third party speaker stand featured is not available for purchase.

For the ultimate cinematic experience, Samsung Q-Series soundbars continue to deliver powerful, detailed surround sound across all your content. In 2026, Samsung’s Q-Series soundbar range is helmed by the HW-Q990H and supported by the HW-Q930H 9.1.4ch soundbar and HW-Q800H 5.1.2ch soundbar, and HW-Q600H 3.1.2ch soundbar.

As the flagship, the HW-Q990H is Samsung’s most immersive soundbar yet, with true 11.1.4 channel sound designed to surround Australians from every angle.[11] Wireless Dolby Atmos[12] sound helps crisp sound flow around and above audiences to ensure every beat is heard, just as in a cinema. The HW-Q990H also features a compact dual active subwoofer with AI Dynamic Bass Control[13] which helps ensure powerful bass, while remaining space efficient.

New across the 2026 Q-Series range[14] is Samsung Sound Elevation[15]. This feature enhances listening comfort by using up-firing speakers to expand the perceived height of audio, helping dialogue feel more naturally aligned with on-screen action rather than the soundbar below.

Auto Volume is also now included, designed to reduce sudden volume changes when switching between channels, content, or streaming services[16]. By analysing incoming audio and normalising levels, it helps ensure a more consistent listening experience without needing to use the remote.

Samsung’s Q-Series soundbar range is now available in leading retailers nationwide. Pricing is set at dealer discretion with RRPs:

• Q-Series HW-Q990H/XY: RRP $1,999
• Q-Series HW-Q930H/XY: RRP $1,699
• Q-Series HW-Q800H/XY: RRP $1,099
• Q-Series HW-Q600H/XY: RRP $899

For more information on Samsung’s soundbar range, please visit: https://www.samsung.com/au/audio-devices/all-audio-devices/?q-series-soundbar

Pictured: Q-Series HW-Q990H soundbar. Cables not shown.

Sound Towers: Combining portable convenience with audio power 

Pictured: Samsung Sound Tower MX-ST50F. Image simulated for illustrative purposes. Cables not shown.

Rounding out the 2026 line-up, Samsung’s refreshed Sound Tower range delivers a portable audio solution designed for both indoor use and casual outdoor entertainment to help Australians release the beat wherever the moment takes them.[17]

Engineered for clear and balanced sound across a variety of environments, the Sound Tower MX-ST50F delivers up to 240W of output, supported by an enhanced acoustic design for wide audio coverage. Alongside the MX-ST40F, the range incorporates dual woofers and advanced waveguide-assisted tweeters to help ensure consistent clarity and dispersion.[18]

Both models also feature an IPX4 rating for its splash-resistance.[19] Designed for portability, the Sound Tower range also offers extended battery life. The ST50F provides up to 18 hours of playtime and includes a telescopic handle and wheels for easy transport, while the ST40F delivers up to 12 hours with a convenient top carry handle.[20]

The Sound Tower’s Party Lights+ system transforms any gathering into an immersive audio-visual experience. With five mood presets and six dynamic lighting patterns, users can create the perfect vibe using the Samsung Sound Tower App[21]. The lighting system reacts in real time, analysing beats and frequencies to activate multiple LED zones in sync with the music. Effects such as Wave, Trail, Spark, Breeze, Flow and Flare help set a wide range of moods from festive, high-energy moments to relaxed, ambient settings, making the Sound Tower a vibrant centrepiece for virtually any occasion.

Samsung’s 2026 Sound Tower models are available on Samsung.com/au and via select retailers only. The Sound Tower MX-ST50F has an RRP of $699 while the Sound Tower MX-ST40F has an RRP of $479 with pricing set at dealer discretion. For more information on the Sound Tower range, please visit: https://www.samsung.com/au/audio-devices/sound-tower/

To find out more about Samsung’s 2026 TV and audio line-up, register your interest and unlock exclusive launch benefits: https://www.samsung.com/au/tvs/handraiser/

[1] Samsung is ranked No.1 soundbar brand for 12 years (2014–2025) ® Futuresource Consulting Ltd. Based on overall soundbar market share by manufacturer on an annual unit & value basis.

[2] Source content must be Dolby Atmos® for Dolby Atmos® playback. Sound quality will vary depending on environmental characteristics (including ceiling) and source content.

[3] Sound quality will vary depending on environmental characteristics (including ceiling) and source content.

[4] Sound quality will vary depending on environmental characteristics (including ceiling) and source content.

[5] Sound quality will vary depending on environmental characteristics (including ceiling) and source content.

[6] Samsung Q-Symphony is compatible with all 2022-2026 Samsung TVs (excluding The Serif & The Sero) and Wi-Fi Speakers. Sound quality will vary depending on environmental characteristics (including ceiling) and source content. AI features are compatible with select TVs: (Y23 Q70C↑, Y24 Q70D↑, Y25 QN70F↑, Y26 M80H↑, Y24-26 The Frame, The Frame Pro). Maximum number of connected compatible sound devices vary according to production year (Y26: 5 devices, Y23-25: 3 devices, Y20-22: 1 device).

[7] Compatible TV and speakers must be connected as Q-Symphony via Wi Fi. Q-Symphony Auto set up compatible with Samsung TVs. (Y25 Q80F ↑↑, 65”↑ LS03FW & Y23/24 Q70 ↑↑, excluding 32”). TV can connect and operate up to 3 compatible sound devices (3 Music Frames or 2 Music Frames and one soundbar). For optimal performance, the direct distance from TV and Music Frame is limited to 5 meters. Sound quality will vary depending on environmental characteristics (including ceiling) and source content.

[8] Samsung Q-Symphony is compatible with all 2022-2026 Samsung TVs (excluding The Serif & The Sero) and Wi-Fi Speakers. Sound quality will vary depending on environmental characteristics (including ceiling) and source content. AI features are compatible with select TVs: (Y23 Q70C↑, Y24 Q70D↑, Y25 QN70F↑, Y26 M80H↑, Y24 26 The Frame, The Frame Pro). Maximum number of connected compatible sound devices vary according to production year (Y26: 5 devices, Y23-25: 3 devices, Y20-22: 1 device).

[9] Initial set-up through the Spotify mobile app and initial connection to Music Studio Speaker through Spotify Connect Casting is required. Compatible mobile device and speaker must be connected to the same Wi-Fi network. Requires Instant Music Play to be enabled in the Samsung SmartThings or Samsung Sound App.

[10] Sound quality will vary depending on environmental characteristics (including ceiling) and source content. Feature accessible through the SmartThings app. Requires a mobile device running on Android 9.0 or above or iOS 15.0 or above (subject to change on software update) with the SmartThings app installed. SmartThings is compatible with selected devices. Please see samsung.com/au/SmartThings/. Each device must be connected to Wi-Fi or other wireless network. Content services are subject to change without notice.

[11] Sound quality will vary depending on environmental characteristics (including ceiling) and source content.

[12] Source content must be Dolby Atmos® or DTS:X enabled for Dolby ATMOS® or DTS:X playback. Samsung define “True Dolby Atmos” as featuring an upwards-firing directional speaker for three dimensional sound. Wireless Dolby Atmos transmission via Wi-Fi works with 2022-2026 Samsung TVs (excluding The Frame 32″).

#Mains power connection required. Sound quality will vary depending on environmental characteristics (including ceiling) and source content.

[13] Sound quality and performance will vary depending on environmental characteristics (including ceiling) and source content

[14] Available on HW-Q990H, HW-Q930H, HW-Q800H, and HW-Q600H

[15] Sound quality and performance will vary depending on environmental characteristics (including ceiling) and source content.

[16] Sound quality and performance will vary depending on environmental characteristics (including ceiling) and source content.

[17] Sound Tower should be placed on flat surfaces and kept away from exposure of sand and dirt to ensure proper functionality. Not advised for beach or pool use.

[18] Sound performance may vary depending on environmental characteristics (including ceiling) and source content.

[19] The ST40F and ST50F is rated as IPX4 under IEC standard 60529 based on lab test conditions and is capable of withstanding splashes of water.  Not advised for beach or pool use. Please refer to your device’s user manual for further care instructions and limitations.

[20] Battery life based on Samsung internal lab conditions with pre-release version of given model connected via Bluetooth with LED lighting and bass switched off. Replaceable battery can be purchased through a Samsung Authorised Service Centre. Replaceable battery can be purchased through a Samsung Authorised Service Centre. Based on Samsung internal lab conditions with pre-release version of given model connected via Bluetooth with LED lighting and bass switched off. Estimated against battery power consumption during audio playback (mp3 file) at volume level 34. Actual battery life varies by features used, input signal size, file format, volume and many other factors.

[21] The Samsung Sound Tower app is compatible with Android mobile phone devices running Android OS 8.0 or later and with Apple mobile phone devices running iOS 13.0 or later.

Innovation is often measured by what we can see – larger screens, thinner frames, or more vibrant displays. However, the most profound shifts occur when the technology itself begins to disappear.

We are stepping into an era where technology should feel like an extension of intent rather than a tool we must learn and manage. In short, we are moving away from digital complexity towards everyday convenience.

For over a decade, the smartphone experience has been defined by touch-based navigation. People all over the world have become accustomed to tapping on screens and managing fragmented applications to complete simple tasks. For this era to close, mobile experiences must become more proactive and adaptive, understanding context and providing assistance the moment it is needed.

With the all-new Galaxy S26 series, the next chapter begins here. The path forward is not about adding more apps, but instead about creating an invisible architecture that enables easier daily living.

SEAO is Primed for an AI Revolution

Southeast Asia and Oceania (SEAO) represents one of the most dynamic, mobile-first digital economies in the world. Google’s recent e-Conomy SEA 2025 report[1] highlights a powerful base of 200 million new users that have come online over the last decade across Southeast Asia. With three in five people now shopping online, and over 60% of all payments being made digitally, the region’s digital fluency has driven a surge in interest towards artificial intelligence (AI), at three times the global average.

This momentum is equally profound across Oceania, where AI has moved rapidly from a concept to a core business driver. In New Zealand, a significant 91% of businesses report efficiency improvements from AI, with half also citing positive financial impact[2]. Australian businesses are mirroring this shift as well; with 40% of SMEs currently adopting AI[3] and agreeing that AI offers a competitive edge and compelling use cases that can transform their operations.

The launch of the Galaxy S24 series two years ago marked the transition from smartphone to a new era of AI phones. Today, for the millions across the diverse SEAO region — from hyper-connected urban hubs to rapidly developing tech frontiers — the phone has become more than a tool, and instead the primary platform for navigating life.

As our region accelerates its adoption of AI, true advancement is achieved when everyday use is powered by seamless anticipation of needs. For instance, the Galaxy S26 Ultra features Samsung’s most intuitive and user-friendly AI experience to date. Features like Now Nudge[4] provide proactive and relevant context-aware suggestions, while Now Brief[5] surfaces timely reminders for important events. The reliable delivery of these experiences requires a foundation of customised hardware, such as the Snapdragon® 8 Elite Gen 5[6], which is designed for high-speed on-device performance on the Galaxy S26 Ultra. Sitting quietly beneath the interface, this hardware orchestrates how intelligence understands context to enable intuitive workflows.

The Power of Open Intelligence

To harness these advancements without forcing people to learn entirely new interfaces, technology demands a deeply integrated approach. We understand that customers prefer having a choice in the tools they use, so Galaxy S26 Ultra also comes with a choice of agents[7] to help users complete tasks more easily with a single button press or voice prompt. As we see it, the future lies in an open ecosystem of AI-powered features that users can embrace with confidence—knowing their personal data is secure while enjoying the benefits of a multi-agent experience that is backed by Samsung’s commitment to collaborative protection.

Crucially, this AI transformation cannot be reserved for a select few. We are committed to the democratisation of mobile AI, targeting an expansion to over 800 million users globally in 2026. True progress is only achieved when advanced capabilities reach the masses, ensuring broad availability to all.

Trust as the Foundation

With increased power comes a heightened need for trust. As both consumers and organisations scale their AI usage, a multi-agent approach must be built on the principle that access to personal information is strictly limited to the specific task at hand. AI experiences on Galaxy are protected at every level, with personalisation, transparency, and user choice guiding every step.

Security is not merely a feature, but a foundational element of our AI infrastructure that users can customise through granular privacy settings, opt-in security features, and intuitive dashboards designed to enable true control and transparency. For instance, the Privacy Display[8] on the Galaxy S26 Ultra introduces a new form of personal protection. Integrated directly into the display hardware, it controls how the screen’s pixels disperse light, limiting visibility from side, top, and bottom angles when activated so users can preserve privacy when needed.

Meanwhile, Samsung Knox helps keep personal data protected on the device and is shared only when required. On the Galaxy S26 series, the Personal Data Engine (PDE) enables context-aware AI experiences by processing data locally. To keep this process safe, Knox Enhanced Encrypted Protection (KEEP) encrypts the data of each app. Furthermore, Knox Vault adds a physical layer of protection by isolating sensitive data inside its own secure hardware. This system-wide approach combines hardware and software to help keep personal information protected.

By equipping our flagship devices with up to seven generations of Android OS and One UI upgrades[9], along with seven years of security updates, we provide consumers with the confidence that their hardware investments will remain secure over time.

The Blueprint for an Intelligent Future

The diverse and rapidly growing digital economies of the SEAO region have created an ideal environment for AI adoption and growth. The launch of our latest flagship line-up is more than an iterative hardware update; it is the deployment of mobile infrastructure required to meet this moment.

By balancing specialised hardware with a collaborative software philosophy, we are laying the foundation for a future where digital experiences become easier and more intuitive, fundamentally making life better for every user in the region.

[1] Google, Temasek and Bain, e-Conomy SEA 2025

[2] AI in Action: Key Findings from New Zealand’s Third AI Productivity Report – AI Forum

[3] Australian Department of Industry, Science and Resources – National Artificial Intelligence Centre (NAIC): AI adoption in Australian businesses 2024 Q4.

[4] Now Nudge feature requires a Samsung Account login. Available functions and features may vary by country, region and language. Text message prompts currently available with Samsung Messages and certain third-party messaging apps including Google Messages and Google Chat. Based on availability at the time of product launch. May change without notice. Share photos in Now Nudge works by analysing available image content. Accuracy of results is not guaranteed.

[5] Now Brief feature requires Samsung Account login. Service availability may vary by country, language, device model and apps. Some features may require a network connection. Modes and Routines need to be enabled to use Personal Data Engine for context-based Routines suggestions. User needs to consent to access permissions such as photos, videos, audio files, and calendar events. May not display moments depending upon exposure policy. Energy Score requires health data tracked from Samsung Galaxy Watch or Galaxy Ring and is intended for general wellness and fitness purposes only. The description of photos provided by moments may not align with the user’s intent. Notifications for dog walking require SmartTag2 and Pet Care in SmartThings to be activated. SmartTag2 sold separately. Events schedule notification is supported with calendar apps that utilise Android calendar database and available if Samsung Calendar is installed. Notifications for coupons only available for coupons added to Samsung Wallet with expiration date. Notifications must be switched on to be used as the recalled data. Recalled data available from supported app notifications, Messages, Gmail and Samsung Wallet and data collected from Gmail is only applicable if the user consents to Personal Data Intelligent’s Gmail read permission. Recalled data for reservation details only available from reservation confirmation messages.

[6] Snapdragon branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries.

[7] Availability may vary by region/country and language.

[8] Privacy Display feature controls the screen’s viewing angle to limit peripheral vision. Some changes in image quality may occur outside the viewing angle. When activated, some information may still be visible to others depending on the viewing environment, such as angle or brightness. Caution is advised when exposing sensitive information. Available for specific apps once they are manually enabled in Settings. Use of screen protectors may impact the performance of the feature and may not be suitable for users with vision or accessibility requirements.

[9] Availability and timing of Android OS upgrades and security updates may vary by device model and market

Samsung adds 8TB models to its SSD 870 EVO SATA III 2.5 inch

Samsung Electronics, a world leader in advanced memory technology, has today announced the pricing and availability of a new 8TB capacity SSD 870 EVO SATA III 2.5 inch. The 8TB model joins the existing Samsung 870 EVO range, which includes 250GB, 500GB, 1TB, 2TB and 4TB capacities, providing Australian IT professionals, general PC users, and Network Attached Storage (NAS) users with expanded options to scale their storage environments.

“Samsung’s 870 EVO SATA III 2.5 inch series has been a reliable go-to storage option for Australians for half a decade because it offers excellent performance, exceptional endurance, and broad compatibility to Australians who need it most,” said Simon Howe, Director – Visual Display and Brand Memory Division at Samsung Australia. “The new 8TB model brings the same tried-and-tested reliability while addressing the increasing demand for high-capacity storage as data volumes continue to grow with the rise of high-resolution video, gaming, and large-scale file management.”

The 8TB 870 EVO achieves sequential read and write speeds of up to 560MB/s and 530MB/s respectively[1], helping to maximise the performance limits of the SATA interface for fast uploads for games, large media files, or demanding projects. The SSD is further enhanced by Samsung’s Intelligent TurboWrite technology which accelerates write speeds and maintains long-term high performance with a larger variable buffer.

Leveraging Samsung’s fully integrated approach to SSD design, the 8TB 870 EVO SATA III 2.5-inch incorporates the company’s 6th Generation V-NAND and MKX controller to help ensure a stable host experience. The drive delivers up to 4,800 TBW under a 5-year limited warranty,[2] supporting use cases ranging from everyday computing to intensive workloads such as 4K and 8K video processing.

The 870 EVO maintains broad system compatibility, having undergone interoperability testing across major host environments, including leading chipsets, motherboards, NAS platforms and video recording systems.[3] It is designed to support devices equipped with a standard 2.5-inch SATA interface, enabling straightforward integration into desktops, laptops and compatible storage systems.

For long-term peace of mind, the 8TB 870 EVO SATA is also supported by Samsung Magician software which offers an integrative drive health check to help maintain optimal SSD performance. Via this software, Australian users can transfer data quickly and safely, and get the latest firmware updates[4].

The Samsung 8TB model 870 EVO SATA III 2.5-inch is now available nationwide from leading retailers and select resellers with an RRP of $3,899.

To find out more, please visit https://www.samsung.com/au/memory-storage/sata-ssd/870-evo-8tb-sata-3-2-5-ssd-mz-77e8t0bw/

Key Specifications:

[1] Performance may vary based on SSD’s firmware version and system hardware & configuration. Sequential write performance measurements are based on Intelligent TurboWrite technology. Test system configuration: Intel® Core i7-470K CPU@4.00 GHz, DDR3 1600MHz 8GB, OS-Windows 10 Pro 64bit, Chipset-ASUS Z97 PRO

[2] Warrantied TBW for 870 EVO: 4,800 TBW for 8TB model. 5-years or TBW, whichever comes first. For more information on the warranty, please find the enclosed warranty statement in the package.

[3] Compatibility tests conducted with Samsung internal, AMD, MSI, Gigabyte, Synology, QNAP, BlackMagicDesign and ATMOS.

[4] For detailed information, please visit Samsung Magician software website. https://semiconductor.samsung.com/consumer-storage/magician/

Samsung Electronics Australia today announced the expansion of its Mobile eXperience (MX) channel distribution, making its rugged mobile and tablet range available through Ingram Micro Australia. The announcement builds on the long-standing relationship between Samsung’s Display business and Ingram Micro, and reflects the rapid growth and diversification of Samsung’s local B2B operations.

The expanded relationship enables Samsung to scale its presence across enterprise, government, field services, logistics, transport, and other rugged dependent verticals. It also opens greater access to system integrators and solution bundling partners who play a critical role in deploying rugged mobility in complex operational environments.

“We are experiencing an increased appetite for rugged devices, and as this demand continues to expand across Australian industries, strengthening our distribution ecosystem is critical,” said Shawn Kwon, Vice President, Integrated B2B at Samsung Electronics Australia.

“By collaborating with Ingram Micro Australia, we are growing our network to provide greater customer choice, and ensure our solutions reach more businesses – spanning a wide array of frontline sectors, from retail through to healthcare – that rely on rugged devices to support these teams. With the infrastructure and resource boom continuing, we are also gaining strong momentum in construction and mining industries. The collaboration between us and Ingram Micro Australia strengthens Samsung’s overall channel architecture by extending availability through a broader reseller network nationwide. This diversification is designed to help grow the total market, broaden product availability, and increase purchasing choice for customers, all while maintaining continuity for existing partners.”

Mo Kandeel, Director of Consumer, Client & Endpoint at Ingram Micro Australia elaborated, “We’re excited to announce the expansion of our strategic relationship with Samsung, now encompassing full distribution of Samsung’s mX solution portfolio across the Australian channel. This strengthens Ingram Micro Australia’s commitment to delivering best in class mobility, security, and productivity solutions to partners, while enabling Samsung to scale its reach through Ingram Micro Australia’s established distribution, logistics, and enablement capabilities. By combining Samsung’s innovation in mobile devices and enterprise mobility with our Australian channel expertise, together we are positioned to unlock new growth opportunities across commercial, government, education, and emerging vertical markets.”

The expansion will enable channel partners to design and deliver standalone products or end‑to‑end solutions – spanning hardware, software and cloud services – more easily and effectively.

Samsung’s rugged portfolio includes smartphones and tablets designed for various work environments, featuring IP68 ratings and MILSTD810H for performance, and protected by Samsung Knox built-in security. The partnership with Ingram Micro aims to make these solutions more accessible to organisations seeking high-performance, secure and reliable devices for frontline teams.

BTS and ARMY have built a cultural movement that brings everyone together to celebrate self-expression and connection through music. This resulted in a global impact that fosters authentic shared experiences — values that resonate deeply with Samsung’s Galaxy brand philosophy. By harnessing the power of music and technology, Samsung and the ‘BTS WORLD TOUR ‘ARIRANG’’ are empowering people to capture special moments and share them with the world.

“Samsung believes that technology enriches everyday experiences,” said Stephanie Choi, EVP and Head of the Mobile Marketing Center, Mobile eXperience (MX) Business at Samsung Electronics. “Through this collaboration, Galaxy will serve as a bridge connecting artists and the audience, enabling people to experience concert moments more meaningfully and preserve and share those memories for longer.”

Building on Galaxy’s vision of meaningful, connected experiences, Samsung is reimagining the traditional concert viewing experience by enabling the audience to emotionally engage with artists and their performances in more immersive ways. In particular, the Galaxy S26 Ultra camera captures memorable moments from live performances, allowing the audience around the world to relive and share the experience, bringing the energy and emotion of the concert into their everyday lives.

“Fans are at the heart of everything we do, shaping our music and journey together with us,” said Lee Jae-sang, CEO of HYBE. “Through this partnership with Samsung Electronics, we hope fans can experience concerts more vividly and create lasting memories.”

‘BTS WORLD TOUR ‘ARIRANG’’ will begin in Goyang, South Korea, and continue in major cities around the world through 2027 including Melbourne and Sydney. As part of the world tour, an exclusive BTS THE CITY ARIRANG SEOUL is taking place in Seoul from March 20 to April 19, including a range of Galaxy-powered immersive experiences to major landmarks across the city.

Fans can explore the Galaxy S26 series through interactive activities, including a stamp rally at Samsung’s Gangnam store and creating self-made stickers using the Galaxy AI-powered Creative Studio. Participants who complete the activities are eligible to receive prizes, including limited-edition ‘BTS THE CITY ARIRANG SEOUL’ merchandise.

Samsung will take part in the entire ’BTS THE CITY’ journey, driving innovation that encourages fans to express themselves, capture meaningful moments and expand everyday experiences with Galaxy.

Zhao Zhao’s Seeds No.9 (2025) displayed on the 2026 Samsung Micro RGB R95. Image simulated for illustrative purposes. Cables not shown.

Samsung Electronics Co., Ltd., global display leader and provider of the Official Art TV of Art Basel, today announced the launch of the Art Basel Hong Kong 2026 Collection. The curated digital exhibition will be available exclusively on Samsung Art Store¹ and features 20 contemporary artists showcased at Art Basel Hong Kong, being held March 27-29 at the Hong Kong Convention and Exhibition Centre². At a dedicated booth, Samsung will demonstrate how its soon to be released Micro RGB Series, select OLED³ models, and The Frame Pro Series display each artwork in stunning detail.

“Building on six years of collaboration with Art Basel, this collection represents the calibre of art Samsung Art Store offers, transforming homes into personal galleries suited to any taste,” said Bongjun Ko, Vice President of the Visual Display (VD) Business at Samsung Electronics. “Our advanced display technology brings priceless artworks into homes with stunning realism, so that anyone can become a collector.”

The collection will be featured in stunning 4K resolution on Samsung Art Store starting today, continuing Samsung’s longstanding partnership with Art Basel and extending the experience of the fair beyond the exhibition halls to audiences worldwide.

Michael Najjar’s Europa (2016) displayed on the 2026 Samsung OLED S95H. Image simulated for illustrative purposes. Cables not shown.

Introducing the Art Basel Hong Kong 2026 Collection

The Art Basel Hong Kong 2026 Collection features 25 artworks from 20 emerging and established artists represented by eight prestigious galleries: Bank, CLC Gallery Venture, Don Gallery, Tomio Koyama, Pearl Lam, Lin & Lin, Rossi & Rossi and Vacancy.

The carefully curated collection reflects the cultural dynamism and diverse viewpoints that define Hong Kong’s contemporary art scene. Highlights include:

• Chinese artistic heritage and innovation, represented through works by 11 Chinese artists spanning six decades of contemporary practice.
• Michael Najjar, “Europa” (2016). Najjar is a German painter and trained astronaut who is scheduled to participate in an upcoming spaceflight aboard Virgin Galactic’s VSS Unity.
• Sun Yitian, “Ken” (2023). Yitian’s work has been featured in major international collections, including a collaboration with Nicolas Ghesquière for Louis Vuitton’s Pre-Fall 2024 collection.
• Ha Bik Chuen, “Wheatfield A” (1994) and “Untitled” (1995). Chuen was a self-taught contemporary artist whose extensive archive spanning 500 boxes is being digitally catalogued by the Asia Art Archive for scholarly access.

“Art Basel Hong Kong is always looking for ways to broaden how people experience art,” said Angelle Siyang-Le, Director of Art Basel Hong Kong. “Our partnership with Samsung helps bring art into our homes in a way that feels both accessible and truly high quality. It’s not about replacing the gallery – it’s about giving more people the chance to live with great art every day.”

Celebrating Cultural Legacy: The Lee Kun-Hee Collection

During Art Basel Hong Kong 2026, Samsung will also present a curated selection of 20 works from the Lee Kun-Hee Collection on Samsung Art Store, in partnership with the National Museum of Korea. Recognised as one of Korea’s most significant private art collections, the works from the late Samsung Chairman Lee Kun-Hee’s renowned art collection reflect a long-standing commitment to cultural preservation and public access.

These treasured pieces – including “Sun, Moon, and Five Peaks,” “Ten Symbols of Longevity” and “Scholar’s Accoutrements in a Bookcase” – have shaped artistic discourse across generations and continue to resonate with contemporary art circles.

The selection will be available on Samsung Art Store until January 2027⁴, offering global audiences’ digital access to important works of Korean artistic heritage.

Sun Yitian’s Ken (2023) displayed on the 2026 Samsung The Frame Pro. Image simulated for illustrative purposes. Cables not shown.

Samsung Art TV: Where Art and Technology Exist in Harmony

Samsung’s 2026 expanded Art TV lineup represents a fundamental belief that art belongs in everyday spaces, integrated seamlessly with technology and design. The lineup is led by The Frame and The Frame Pro, Samsung’s lifestyle TVs that blend display innovation with design to create an immersive art-viewing experience. The expanded lineup also includes Micro RGB, Neo QLED and now, Samsung OLED S95H⁵, offering consumers greater flexibility in how they incorporate premium art experiences into their living spaces.

Samsung Art Store is available across the complete Art TV lineup. The platform features over 5,000 works by 80+ partners, including the newly launched Art Basel Hong Kong 2026 Collection. As the world’s leading TV brand for 20 consecutive years⁶, Samsung continues to advance display innovation designed to faithfully render works of art.

Samsung Electronics Co., Ltd. today announced the new Galaxy A57 5G and Galaxy A37 5G, the latest Galaxy A series devices that bring Samsung’s newest mobile innovations — including enriched Awesome Intelligence[1] — to more users worldwide. The latest Galaxy A series reflects Samsung’s commitment to expanding AI capabilities across more devices and empowering more users to harness the power of intuitive AI that simplifies everyday tasks. Galaxy A57 5G and Galaxy A37 5G strengthen the experiences users rely on every day with upgrades to performance, camera and display, alongside durability and security features. With up to six generations of OS upgrades and long-term security support, the new Galaxy A series is built to perform. Leading the lineup is Galaxy A57 5G, featuring a slimmer, more refined design and upgraded AI-powered capabilities compared to previous generations, that make it the most powerful Galaxy A series device yet.

“The new Galaxy A series reflects our continued commitment to AI democratisation by bringing the latest innovations to more Galaxy users,” said TM Roh, Chief Executive Officer, President, and Head of Device eXperience (DX) Division at Samsung Electronics. “With Samsung’s fundamental capabilities combined with enriched Awesome Intelligence, Galaxy A57 5G and Galaxy A37 5G will deliver reliable everyday performance to users around the world and drive rapid AI expansion.”

Enriched Awesome Intelligence Designed for Everyday Life

Through the latest One UI 8.5, Galaxy A57 5G and A37 5G extend Samsung’s latest AI innovations to more users, with Awesome Intelligence that helps people get more things done with ease while unlocking new ways to create and stay productive.

Voice Transcription is new to the Voice Recorder app, making it easier to revisit important details from meetings, lectures or calls by quickly transcribing and translating call recordings or turning voicemail audio into text. AI Select[2] is easier to access with a long press on the Edge Panel, surfacing relevant actions directly on the screen to extract text or create content without manually selecting items. AI Select also supports Drag & Drop in Multi-Window layout, allowing users to easily move images into Samsung Notes or Photo Editor for faster editing and improved productivity.

Awesome Intelligence makes everyday photo editing easier than ever. Object Eraser[3] now delivers more natural results when removing unwanted distractions, like a passerby in the background or clutter in a café. On Galaxy A57 5G, Best Face[4] supports more photos and continuous shooting, making it easier to capture the perfect group photos where everyone looks their best. Fan favorite tools like Filters and Edit Suggestions[5] help users quickly refine and share moments without extra effort, while Galaxy A57 5G also features Auto Trim[6] for even easier video editing.

Circle to Search with Google[7] adds multi-object recognition so users can easily explore multiple items in an image at once — from an outfit to surrounding accessories — all in one search.

The new Galaxy A series expands Awesome Intelligence experiences with a choice of agents designed to simplify everyday tasks from search to organising plans or easily adjusting settings. As a conversational device agent, upgraded Bixby[8] lets users intuitively control Galaxy settings and features using natural language, while Gemini[9] navigates complex tasks across native Galaxy apps and select third-party apps to support faster, more intuitive interactions.

Awesome Camera to Capture Clearer Photos and Videos, Day or Night

As AI becomes more deeply integrated into mobile experiences, camera performance remains essential to delivering the everyday usability and satisfaction users expect.

Galaxy A57 5G and A37 5G deliver bright, clear visuals powered by the upgraded camera hardware and an improved Image Signal Processor (ISP).[10] The devices feature a versatile triple-camera system, led by a 50MP main sensor[11], delivering sharp, detailed images across a wide range of lighting conditions without the need for manual adjustments.

When the lights go down, the Galaxy A57 5G and A37 5G camera adapts seamlessly with Nightography[12], capturing clear and true-to-life photos and videos even in low light conditions.

Galaxy A57 5G takes photography a step further with enhanced image processing that sharpens detail and reduces noise for even clearer, more vibrant results. It delivers rich contrast and balanced color even in challenging light, while with a fast shutter speed, users can instantly capture fleeting moments faster and with improved clarity.[13]

Galaxy A57 5G and A37 5G also benefit from AI-based subject recognition and scene optimisation to balance portraits, preserve natural skin tones and create clearer background separation. When the moment calls for a wider perspective, the ultra-wide lens captures more in every group photo or landscape view, while the 5MP macro camera reveals fine details up close for added creative flexibility.

Performance for Streaming and Multitasking

Galaxy A57 5G delivers the best of both design and performance[14] to deliver incredible performance with its sleek and light form. Built for smooth streaming, scrolling and content creation, its refined design features a glossy finish and distinctive triple-camera island for a standout modern look that feels comfortable in-hand.

Despite its slimmer profile, Galaxy A57 5G packs powerful performance. Its 5,000mAh[15] battery supports up to two days of use[16] — powering everything from filming and editing to viewing on the go. Super Fast Charging 2.0 allows for a quick boost before heading out, while the larger vapor chamber[17] helps sustain performance during extended gaming or recording. Slimmer bezels and a bright Super AMOLED + display on Galaxy A57 5G and Vision Booster ensure an immersive, clear viewing experience indoors and outside.

Built for everyday use, Galaxy A57 5G and A37 5G are tested against IP68 standards[18] for water and dust resistance, offering users peace of mind when accidents happen.

Long-Term Support and Foundational Security

Galaxy A57 5G and A37 5G reinforce Samsung’s commitment to device longevity, offering up to six generations of Android OS and One UI upgrades, along with up to six years of security updates[19] – giving users the confidence to rely on their device for years to come.

Samsung provides an added layer of device safety, transparency and user choice with Knox Vault[20], a hardware-based security solution. Galaxy A series offers users holistic protection through innovative security and privacy features including Security & Privacy Dashboard, Auto Blocker, Private Sharing, Theft Protection as well as the new Private Album, a Gallery feature that allows users to lock away personal media quickly and easily. Unlike traditional safeguards, the latest A series devices also proactively notify users about potential risks with Privacy Alerts, that offer clearer insight and control over location permissions or suspicious monitoring of sensitive data. Together, these enhancements make security feel as intuitive as the rest of the experience, making device protection easier than ever for everyone.

Parental Controls and Samsung Kids

For parents looking to purchase a phone for their kids or teens, Galaxy A57 5G and A37 5G boast the same robust parental controls found on flagship Samsung phones that allow them to set rules for how Galaxy devices are used, creating a safe and age-appropriate experience.

Parental controls can be accessed via the mobile’s Settings, allowing parents to prevent younger users from accessing particular online content, apps and media; as well as limiting screen time and app usage. Samsung Kids, which can be accessed from the Quick Setting panel, turns your Galaxy A57and A37 into a child-friendly zone and offers a wide range of educational and entertainment activities, games and more.

Availability

Galaxy A57 5G will be offered in Awesome Navy and Awesome Lilac[21] and available from $749 and $849 for 128GB and 256GB respectively.  Galaxy A37 5G comes in Awesome Lavender and Awesome Charcoal[22] From $599 for 128GB. For added peace of mind, Samsung Care+ offers comprehensive coverage optimised to users’ device needs, including tailored benefits that protect the devices’ value.[23]

For more information on Galaxy A57 5G and Galaxy A37 5G, please visit: Samsung Newsroom, SamsungMobilePress.com or Samsung.com.

[1] Samsung Account login may be required to use certain Samsung Intelligence Features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by Intelligence Features. Availability of Awesome Intelligence features may vary depending on the region/country, OS/One UI version, device model, and phone carrier. Awesome Intelligence service may be limited for minors in certain regions with age restrictions over AI usage.

[2] Requires internet connection and Samsung Account login. Service availability may vary by country, language or device model. Availability of supported languages may vary. Certain languages may require language pack download. Galaxy AI Select download and installation may be required when launching the app for the first time. Availability and supported features of AI Select may vary by country, region and carrier. Results may vary. Accuracy of results is not guaranteed.

[3] Results may vary depending on shooting conditions including multiple subjects, being out of focus or moving subjects.

[4] Best Face is only available for photos taken with Motion Photo turned on. The feature does not generate new facial expressions but selects from frames within the Motion Photo video clip. It can recognise up to five people per image and suggest up to three alternative expressions per person. Accuracy of results is not guaranteed.

[5] Edit suggestion is compatible with JPG, PNG, and GIF formats. The final results and quality may vary depending on the original image’s condition. Accuracy of the end results is not guaranteed. Edit suggestions may vary based on photo content. Due to the nature of AI, results and quality may vary each time

[6] Maximum length per clip is 90 minutes. Maximum length of combined clips is 180 minutes. Maximum number of clips to use per video project is 60. Accuracy of results is not guaranteed

[7] Circle to Search is a trademark of Google LLC. Results for illustrative purposes only. Available on select devices and internet connection required. Works on compatible apps and surfaces. Result may vary depending on visual matches. Check responses for accuracy.

[8] Bixby service availability requires Samsung Account login and data connection. Available functions and features may vary by country, region and language. Bixby only recognizes certain accents and dialects of English (UK), English (US), English (India), French (France), German (Germany), Italian (Italy), Japanese (Japan), Korean (South Korea), Mandarin Chinese (China), Portuguese (Brazil), Spanish (Spain) and Spanish (Latin America). Other supported languages may be added in the future. Not all accents, dialects and expressions may be recognised, and actual performance may vary depending on pronunciation, voice level and the surrounding environment. Use of Bixby may be limited in certain situations such as when recording media (Video/Game/Voice), during calls, Maximum Power Saving mode, Emergency mode and Samsung Kids. Service availability may vary by country/service provider/language/device model/OS version. Bixby controls selected apps, other apps to be supported. To control SmartThings enabled devices with Bixby, first connect the devices to the SmartThings app. For more information, visit the SmartThings website (www.samsung.com/smartthings).

[9] Gemini is a trademark of Google LLC. Gemini Live feature requires an internet connection and Google Account login. Service availability may vary by country, language or device model. Features may differ depending on subscription, and results may vary. Compatibility is limited to certain features and accounts. Currently, an independently managed, personal Google Account can be used, as can a work or school account for which an administrator has enabled access to Gemini. Users must be 13 (or the applicable age in a given country) or older to use Gemini with a personal or school Google Account, and 18 or over to use Gemini with a work account.

[10] Results may vary depending on light condition and/or shooting conditions including multiple subjects, being out of focus or moving subjects.

[11] 50 MP resolution is available on Galaxy A57 5G and A37 5G’s rear Wide-angle camera only.

[12] Results may vary depending on shooting conditions including multiple subjects, being out of focus or moving subjects.

[13] Results may vary depending on shooting conditions including multiple subjects, being out of focus or moving subjects.

[14] Performance improvements shown compared to Galaxy A56 5G. Actual performance will depend on user environment, conditions and pre-installed software and applications.

[15] Typical value tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated (minimum) capacity is 4,905 mAh. Actual battery life may vary depending on network environment, usage patterns and other factors.

[16] Actual battery life varies by network environment, features and apps used, frequency of calls and messages, the number of times charged, and many other factors. Estimated against the average usage profile compiled by UX Connect Research. Independently assessed by UX Connect Research between 2026.01.08-2026.01.18 in UK with pre-release versions of SM-A576 under default setting using LTE and 5G Sub6 networks. NOT tested under 5G mmWave Network.

[17] Compared to the previous model. Actual performance will depend on user environment, conditions and pre-installed software and applications.

[18] Galaxy A57 5G and A37 5G have an IP68 rating based on lab test conditions and is dust resistant and water resistant for submersion in up to 1.5 meters of freshwater for up to 30 minutes. Not advised for beach or pool use. Ensure the charging port is dry before charging. Please refer to your device’s user manual for further care instructions and limitations..

[19] Availability and timing of Android OS upgrades and security updates may vary by device model and market. Up to six generations of Android OS and One UI upgrades, along with up to six years of security updates, from the first global launch for the supported Samsung Galaxy devices.

[20] Security features or hardware/software architecture of Samsung Knox Vault on Samsung Galaxy A series smartphones may differ from those on Samsung Galaxy flagship devices including S series, Z series, S FE series smartphones and Tab S series tablets launched from 2021 onwards. Availability of Samsung Knox Vault may vary depending on the device model.

[21] Color and model availability may vary depending on country, region or carrier.

[22] Color and model availability may vary depending on country, region or carrier.

[23] Terms and conditions apply. Samsung Care+ coverage, service type and promotion details may vary by country/region and deductible (service fee) may apply. To be eligible for Samsung Care+ promotion benefit, registration may be required. For detailed Samsung Care+ information, please visit https://www.samsung.com/samsung-care-plus/