Pictured: George Nelson Preston’s “Apenas Cinco Semanas Da Kissama e as Colinas Do Brasil Nos Surpreenderam” (2019) on Samsung Art Store. Image simulated for illustrative purposes. Cable not shown.

Samsung Electronics Co., Ltd., the Global No.1 TV Brand[1] and provider of the Official Art TV of Art Basel, today announced the launch of the 2025 Art Basel Miami Beach Collection, a curated digital exhibition spotlighting 24 contemporary artists who will be showcased at Art Basel Miami Beach in December, available on Samsung Art Store.

“With the 2025 Art Basel Miami Beach collection, we wanted to bring the distinct energy of the show directly into people’s homes,” said Daria Greene, Head of Content and Curation for Samsung Art Store. “Each artwork carries its own cultural perspective, expanding the ever-growing collection we offer on Samsung Art Store.”

The new 2025 Art Basel Miami Beach Collection features artwork by emerging and established artists from around the world, presented by seven of the world’s top galleries — Instituto de Visión, Kurimanzutto, Meredith Rosen Gallery, Nina Johnson, Vermelho, Sean Kelly and Charlie James Gallery. The hand-selected digital collection reflects the cultural richness and diverse voices that define contemporary art today.

Highlights include:

• Olinda Silvano, “Energía de la visión de Ayahuasca” (2022)
• The Pérez Bros., “Victoria Park” (2025)
• George Nelson Preston, “Apenas Cinco Semanas Da Kissama e as Colinas Do Brasil Nos Surpreenderam” (2019)
• Jennifer Rubell, “40 Hearts” (2018)
• Aycoobo, “Luna Ilena” (2024)

As part of Samsung’s partnership with Art Basel, each collection curated in 2025 aims to reflect the global reach of artists and galleries showcased at Art Basel, bringing that discovery directly into homes worldwide across the Samsung 2025 Neo QLED and QLED TV lineup[2].

“Art Basel’s partnership with Samsung continues to expand the ways in which our galleries and artists can reach new audiences,” said Vincenzo de Bellis, Chief Artistic Officer and Global Director of Art Basel Fair. “By bringing a curated selection from Art Basel Miami Beach into homes around the world, this initiative extends the fair’s artistic vision beyond the halls of the convention center and broadens the possibilities for discovery, engagement and visibility. We are delighted to see these works presented on Samsung Art Store, reflecting the depth of our exhibitors, the global resonance of their artists and the evolving formats through which contemporary art is experienced today.”

Samsung has led the global TV market for 19 consecutive years,[3] delivering the exceptional picture quality that fine art demands. Samsung Art Store features more than 4,000 works by over 800 artists, including the 2025 Art Basel Miami Beach Collection.

Focomr more information, visit www.samsung.com/au.

[1]Omdia, Feb 2025. Based on overall TV market share by manufacturer on an annual unit & revenue basis.

[2] Art Store is available on select 2025 Samsung models spanning Neo QLED 8K and 4K, QLED 4K, and The Frame TV Series. It is not available on 2025 UHD, Samsung OLED, or projector models.

[3] Omdia, Feb 2025. Based on overall TV market share by manufacturer on an annual unit & revenue basis.

The Frame Pro displaying A Day’s Weight, 2023, Ludovic Nkoth

Samsung Electronics Co., Ltd. has released a new 22-work collection in collaboration with Art Basel Paris 2025, bringing the creative spirit of the fair into homes around the world. The collection is available on Samsung Art TVs[1] via subscription to the Samsung Art Store[2], turning everyday interiors into living galleries.

The new collection highlights artists who are redefining how contemporary art reflects the world we live in. Reflecting the “now” of global culture, the collection brings together artists from Africa, Asia, Europe, and Latin America, offering a snapshot of the conversations shaping art in 2025.

Pascale Marthine Tayou’s Dreams in Giza brings his distinctive lens to questions of migration, hybridity, and cultural exchange, connecting global stories to personal stories. Ludovic Nkoth’s works, including The Wait and A Day’s Weight, confront the complexities of belonging and diaspora with striking emotional intensity.

Dreams In Giza, 2022, Pascale Marthine Tayou

Together, these works capture the urgency of today’s cultural dialogue. They are presented alongside new additions from Tanja Nis-Hansen, Miao Ying, Robert Brambora, Jessy Razafimandimby, and other artists whose practices expand the global conversation and highlight the diversity of perspectives shaping art today.

“This collection is about the present moment of art,” says Daria Greene, Head of Content and Curation for Samsung Art Store. “Samsung Art Store continues to expand not only in scale but in perspective, with Art Basel highlighting the vitality of today’s artists and the urgency of their voices from Paris to millions worldwide.”

Unveiled during Art Basel Paris 2025 (24-26 October), the collection reflects the fair’s role as a stage for what is most relevant right now in contemporary culture. Art Basel Paris captures the cultural energy of today, but its influence can be fleeting. By making this collection available on Samsung Art Store, Samsung ensure these works continue to resonate long after the fair, turning temporary encounters into lasting experiences at home.

“At Art Basel Paris, the experience goes beyond the works on display to the conversations they inspire,” said Clément Delépine, Director of Art Basel Paris. “With our second edition in the iconic Grand Palais, collaborating with Samsung allows those conversations to reach audiences worldwide in new and meaningful ways.”

The Frame Pro displaying Deoxyribonucleic Acid Trip 1, 2021, Tanja Nis-Hansen

The Art Basel Paris 2025 collection is now globally available in 4K ultra-high resolution on Samsung Art TVs. Thanks to Samsung’s advanced display technology, each artwork retains the richness of colour, texture and detail, giving the impression of a gallery-quality piece at home.

Exclusive Artwork Available Across Samsung TVs

Samsung Art Store[3] is available across Samsung 2025 Neo QLED 8K & 4K, QLED, and The Frame Series models, making art from the world’s leading artists, museums and galleries more accessible than ever.

Featuring an upgraded Neo QLED screen for brighter colours, sharper contrasts and deeper blacks, The Frame Pro is Samsung’s most advanced art TV yet. Its Wireless One Connect Box[4] makes installation seamless by enabling users to keep cables out of sight up to 10 metres away, so viewers can truly enjoy the TV’s gallery-worthy picture. Plus, it’s designed with a certified Glare-Free[5] Matte Display that makes art look true-to-life while helping to reduce distractions while you’re watching TV, and can be paired with customisable bezels[6], complementing various décors.

To learn more, visit: https://www.samsung.com/au/tvs/all-tvs/

[1] Art Store is available on select 2025 Samsung models spanning Neo QLED 8K and 4K, QLED 4K, and The Frame TV Series. It is not available on 2025 UHD, Samsung OLED, or projector models.

[2] Stream complimentary curated art or additional artworks available via subscription. Internet connection required. Offering 30 refreshed artworks monthly through Art Store Streams and over 70 ambient content supported complimentary throughout the year.

[3] Stream complimentary curated art or additional artworks available via subscription. Internet connection required. Offering 30 refreshed artworks monthly through Art Store Streams and over 70 ambient content supported complimentary throughout the year.

[4] 4K 144Hz uninterrupted wireless transmission is possible when the TV and Wireless One Connect are placed within a distance of 10 meters in the same space. Wireless performance may vary depending on the environment (including type of walls and furniture). Operating distance can vary depending on the usage environment. Wireless One Connect may not work well if there is an obstruction, such as a wall, hindering its connection to the TV within your home. Wireless One Connect may not work properly if placed inside a closed metal cabinet. TV and Wireless One Connect require a separate power connection.

[5]The LS03F has been independently verified as Glare Free: Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR <34 by UL LLC. (UL Solutions), Certificate Number: V166045 – Exp. 31/12/2025.

[6] Bezels sold separately.

RM, a global icon and a widely respected art connoisseur, has become the official face of Samsung Art TVs. As an ambassador, he will share his commentary on artwork via Samsung Art Store, inviting users and fans to explore the world of art through his unique lens. (Photo courtesy of BIGHIT MUSIC)

Samsung Electronics Co., Ltd. today announced RM of 21^st century pop icons BTS as the official ambassador for Samsung Art TVs.[1] The appointment is one of RM’s official activities following his highly anticipated return from mandatory military service in Korea.

As a globally recognised art connoisseur, RM has made headlines for his deep appreciation of the arts, including visits to leading museums and his private collection of contemporary art work. Now, in his role as Samsung Art TV ambassador, RM will bring his distinctive voice and passion for visual art to Samsung TV users around the world.

“RM’s passion for art and culture deeply resonates with our vision to make art more accessible through technology,” said Hun Lee, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “We’re thrilled to welcome him as the ambassador for Samsung Art TVs, and we believe his voice will inspire a new generation to explore the world of art in meaningful, personal ways.”

Samsung Art TVs, known for their fusion of advanced display technology and artistic expression, serve as immersive platforms where art comes to life. Through Samsung Art Store[2] — a subscription-based service featuring over 3,500 high-resolution artworks in 4K — users can now enjoy curated content with insights from RM himself. His personal reflections and commentary on select works will be accessible directly on Samsung Art Store, providing fans and art enthusiasts with a unique window into his aesthetic sensibilities[3].

“As someone who finds deep inspiration and comfort in art, I’m honored to partner with Samsung to share my journey and love for visual creativity,” said RM. “Through this collaboration, I hope more people can connect with art in their everyday lives — just like I do.”

As part of his new role, RM will appear at Art Basel, which is one of the world’s premier international art fairs and is held in Basel, Switzerland. There, he will host a special session to share his thoughts on contemporary art, collecting and the cultural significance of visual storytelling. Highlights from this event, including exclusive insights and behind-the-scenes moments, will be published on the Samsung Global Newsroom.

RM’s partnership with Samsung Art TVs sets the stage for a new dialogue between art, technology and global pop culture. Through this collaboration, Samsung continues to elevate its commitment to making world-class art more accessible and personal — now with RM as the bridge between fans and the art world.

For more information, visit www.samsung.com.

[1] Samsung Art TVs include MICRO LED, The Frame, The Frame Pro, Neo QLED 8K, Neo QLED, and QLED models starting from Q7F and above.

[2] Samsung Art Store is an art subscription service available on Samsung Art TVs, including The Frame, NEO QLEDs and QLEDs. Currently available in 117 countries around the world, Samsung Art Store offers over 70 partners and 3,500 artworks in 4K quality. Through Samsung Art Store, subscribers can enjoy artwork from world-class galleries and masters at home and use it to create new interior designs every day.

[3] Samsung Art Store subscription and internet connection required.

The Little Mermaid depicted via the Samsung Art Store on The Frame Pro TV. Wireless One Connect Box and subsequent cables no shown. Image simulated for illustrative purposes.

Samsung Electronics Co., Ltd. today announced the addition of new pieces from Disney’s iconic portfolio to the Samsung Art Store,[1] offering TV users worldwide a stunning new way to enjoy beloved visuals from Disney, Pixar, Star Wars and National Geographic — all in crystal-clear 4K resolution[2].

“We’re thrilled to expand our collaboration with Disney to offer their most beloved artwork to our global community of Art Store users,” said Heeyeong Ahn, Vice President of the Visual Display Business at Samsung Electronics. “By offering a diverse range of artistic content that transcends genres and generations, we aim to enrich the everyday lives of our users with art.”

The new Disney Collection transforms living rooms into immersive digital galleries, featuring classic and contemporary works that celebrate storytelling, adventure and the beauty of our planet. From the heartwarming tales of Disney princesses from films like “The Little Mermaid,” “Snow White,” and “Tangled” to the legendary “Star Wars saga” and the breathtaking wildlife of “Planet Earth,” the collection also offers fans a chance to discover new favourites — all through the lens of stunning digital art.

Samsung Art Store, a global digital art subscription platform available on Samsung TVs, now offers over 3,500 curated artworks from more than 800 artists and 70 world-class galleries and museums. First launched in 2017 with The Frame, the Art Store experience is now available on 90% of  Samsung Australia’s 2025 AI-powered TV range, spanning Neo QLED and QLED TVs,[3] giving more viewers access to premium art in 4K resolution.

In addition to this latest Disney collaboration, users can easily enjoy masterpieces from world-renowned museums such as the Museum of Modern Art (MoMA), the Metropolitan Museum of Art and the Musée d’Orsay, as well as a variety of contemporary and modern artworks showcased at Art Basel, from the comfort of their homes. The service also includes curated selections handpicked by professional art experts on a monthly basis, enhancing the overall viewing experience.

For more information, visit www.samsung.com/au.

[1] The Disney Collection is now available in selected countries across Asia, Australia, North America (including the United States and Canada), and Europe, where the Samsung Art Store is supported via subscription. Internet connection required.

[2] The Disney collection is available in 4K on 8K TVs including but not limited to the Neo QLED 8K QN990F and QN900F. Altering Disney artworks is not permitted.

[3] For models Q7F and above. Samsung Art Store is a premium digital art platform exclusively available on select Samsung TVs. Fees apply to subscription service. Art pieces in the Art Store are subject to change without prior notice.

Zhu Jinshi’s “This Triptych is as Gorgeous as the Autumn in a Scented Room” (2023) shown on Neo QLED 8K by Samsung. Image simulated for illustrative purposes.

Samsung Electronics, the official Art TV of Art Basel, has today announced that it will bring the Samsung Art Store[1][2] to its 2025 line-up of AI-powered Neo QLED 8K & 4K and QLED 4K TVs. The expansion will enable almost 90 per-cent[3] of Samsung’s forthcoming 2025 TV line-up to deliver high-quality viewing and art experiences in display sizes spanning 43-inches to 100-inches.

As the world’s largest art TV subscription service, Samsung Art Store will grant Australians who purchase a 2025 Neo QLED or QLED TV access to over 360 free artworks every year, transforming the way they access and appreciate premium art at home at no extra charge[4]. The expertly curated collection of complimentary artworks evolve each month, enabling these Australians to tailor their home décor to seasonal themes, moods, and artistic movements, reveling in a wonder-filled and personalised art experience.

Via the Samsung Art Store expansion, 2025 Neo QLED and QLED TV owners will also be invited to subscribe[5] to explore more than 3,000 licensed artworks, expertly curated from over 800 artists and more than 70 prominent galleries and worldwide, including MoMA, The Met, The Lourve, and more.

As the official display partner for Art Basel, Samsung Art Store now also includes a newly curated collection of 17 select works from Art Basel galleries in celebration of the Hong Kong fair commencing today.

The new Art Basel Hong Kong collection includes renowned artworks such as Zhu Jinshi’s “This Triptych is as Gorgeous as the Autumn in a Scented Room,” Ticko Liu’s “Enduring as the Universe,” Jimok Choi’s “Shadow of the Sun,” Bae Yoon Hwan’s “Green Bear,” and more[6]. From today, these artworks will also be showcased on Samsung displays at the Art Basel Hong Kong Fair, transporting art lovers worldwide into the exhibition halls from the comfort of their homes.

“Samsung Art Store is making fine art more accessible than ever, bringing the premier artworks presented by leading international galleries at Art Basel Hong Kong directly into people’s homes,” said Bongjun Ko, Vice President of Samsung Electronics’ Visual Display Business. “We are proud to expand this experience to more Samsung TV owners worldwide, allowing them to enjoy world-class artwork in stunning picture quality with just a few clicks.”

Upon launch, Samsung’s 2025 Neo QLED and QLED line-up will offer the industry’s only Pantone-Validated Art TV experiences[7], ensuring authentic colour accuracy for every artwork.

Bringing the Art Basel Experience to Samsung TVs

Ticko Liu’s “Enduring as the Universe”” (2024) shown on Neo QLED 8K by Samsung. Image simulated for illustrative purposes.

Art Basel stages the world’s premier art shows for modern and contemporary art, sited in Hong Kong, Basel, Paris, and Miami Beach. As the official display partner for Art Basel, Samsung will introduce exclusive artworks to the Samsung Art Store from Art Basel’s Paris and Basel collections in addition to the Hong Kong collection throughout the year. The partnership supports Samsung’s mission to bring art closer to a broader audience, increasing accessibility and helping more global citizens connect with creativity on a large scale.

“We are proud to partner with Samsung Art Store on the 2025 Art Basel Hong Kong collection – extending Art Basel Hong Kong’s best-in-class cultural experience beyond the halls of the show, and creating new, year-round opportunities for ever broader audiences to engage with Art Basel’s distinguished international program of galleries and their artists,” said Noah Horowitz, CEO of Art Basel.

To highlight the intersection of art and technology, Samsung has today opened an interactive lounge, titled ArtCube[8], at Art Basel Hong Kong. The showcase demonstrates how The Frame and Neo QLED 8K TVs redefine digital art experiences by displaying artwork, including those from the Art Basel collection, in breathtaking detail. Under the theme “Borderless, Dive into the Art”, ArtCube visitors can engage with Samsung Art Store’s exclusive collections, bridging the gap between physical and digital art.

In addition to its ArtCube Lounge experience, Samsung will present a series of panel discussions highlighting influential voices from the contemporary art scene. Daria Greene, Head of Content and Curation at Samsung, leads each engaging in one-on-one dialogue. The conversations will feature Hayley Romer, Chief Growth Officer of Art Basel, and Marc Dennis, an American artist known for his hyper-realistic paintings.

Through Samsung Art Store, Samsung will continue to build and nurture the art community by deepening partnerships with artists, museums, and galleries, while working to empower both emerging and established individuals to explore new artistic possibilities.

Samsung Australia is yet to announce pricing and availability of its 2025 AI-powered Neo QLED 8K & 4K, QLED 4K, and Lifestyle TV line-up. Sign up to Samsung’s AV hand raiser to be among the first to know when the announcement comes: www.samsung.com/au/tvs/handraiser/

[1] Samsung Art Store is a premium digital art platform exclusively available on select Samsung TVs.

[2] Fees apply to subscription service. Art pieces in the Art Store are subject to change without prior notice.

[3] Source: Samsung Australia. Definition of Samsung’s 2025 line up includes models and SKUs spanning 2025 Neo QLED, QLED, The Frame TV, UHD, and Samsung OLED models. Excludes Samsung projector models. Samsung Australia’s full 2025 TV line-up is yet to be announced.

[4] Stream complimentary curated art or additional artworks available via subscription. Internet connection required. Offering 30 refreshed artworks monthly through Art Store Streams and over 70 ambient content supported complimentary throughout the year.

[5] Samsung Art Store subscription is $5.99 per month. For more information, visit https://www.samsungartstore.com/landingpage

[6] The Art Basel Hong Kong collection features works from 17 globally acclaimed artists, including Jimok Choi, Bae Yoon Hwan, Stephen Wong Chun Hei, Ticko Liu, Alasie Inoue, Tromarama, Damian Elwes, Zhu Jinshi, Nakai Katsumi, Cao Yu, Hamra Abbas, Nabil Nahas, Owen Fu, Sophie von Hellermann, Chow Chun Fai, Gillian Ayres and Gongkan.

[7] Picture quality may vary depending on quality and resolution of source content and viewing conditions. Screen image simulated for illustrative purposes.

[8] Samsung Lounge ‘ArtCube’ will be located in L3, the main exhibition floor inside the Hong Kong Convention and Exhibition Center.