Samsung Australia, with the support of Dr Preeya Alexander, is encouraging Australians to take control of their health and wellbeing in their homes, at school, and in their workplaces, by understanding the wellness benefits of air purifiers. Air purifiers that have been approved by the National Asthma Council Australia’s Sensitive Choice program may benefit Australians affected by allergies and asthma[1]; so greater awareness may be all that is standing between many Australians and an improved quality of life.

According to Samsung research, 93% of Australians believe that air purifiers are useful on some level[2], yet the majority have little to no knowledge of what benefits air purifiers provide. Monthly search engine queries highlight the knowledge gap with common searches including: “What do Air purifiers do?”, “Do air purifiers work?” and, “How do air purifiers work?”[3]

Supporting Australians’ appetite for answers on the benefits of air purifiers is the appeal of reducing harmful toxins from their homes. One in three Australians find help to fight against allergies by reducing pollen, dander, and superfine particles appealing while pet owners would like help keeping pet hair and pet smells out of the house[4]. Other motivations for Australians include keeping their home free of seasonal bushfire smoke and protecting babies and children from common viruses and bacteria while reducing unpleasant baby odours[5].

According to General Practitioner, and Family wellness expert, Dr Preeya Alexander (@thewholesomedoctor), the COVID-19 pandemic has spurred many Australians to consider what they can take control of to live healthier, happier lives. Almost two thirds of Australians agree that COVID-19 has made them think more about the air they breathe, however only 1 in 5 can think of anything inside their home that is contributing to poor air quality[6]. While many Australians are taking steps to improve the air quality in their homes, they are turning to fans, odourising sprays, candles/incense and air fresheners which are not adequate when it comes to maintaining clean air.

“A big factor in our health is the air we breathe, however with air-borne pollutants being so small, it’s easy for Australians to forget they’re there and they can attribute sickness to something else, or simply concede that a chronic respiratory ailment is a burden to bear for life,” says Dr Preeya. “In offering advice on how to manage allergies and asthma, I urge patients to look at the environments they usually live or work in, and see if triggers such as mould or dust are present. Thinking about their regular exposure to pets, smoke, chemicals, heater/air con, nearby construction or even access to decent ventilation are also great places to start when thinking about what is causing asthma or allergies to flare.”

Dr Preeya continues: “With 1 in 10 Aussie[7] kids affected by asthma, decreasing the level of potential triggers in the air, such as dust, paint fumes, and bushfire smoke at home and in schools should be a top priority. Air purifiers[8] can quickly and easily reduce the impact of these pollutants which can lead to better health outcomes.”

Exploring Samsung’s range of award-winning Air Purifiers

Samsung’s line-up of air purifiers offer solutions that help purify air in spaces ranging from 41㎡ all the way to 90㎡. With easy-to-use features and great aesthetics, this award-winning line-up includes models AX90T, AX60, AX32, AX53 and AX70.

Each model in the range features a HEPA filtration system that removes up to 99.97 percent of 0.3㎛ ultra-fine dust[9], operates in virtual silence, and gives Australians the convenience to monitor and control air quality both manually or remotely via Wi-Fi control and the SmartThings mobile app[10]. Each of Samsung’s Air Purifiers are also approved by the National Asthma Council Australia’s Sensitive Choice program meaning they have been reviewed and approved by an independent expert panel who has determined a potential benefit to someone with asthma and allergies.

Form with function for the home: Samsung BESPOKE Cube^TM

Samsung’s BESPOKE Cube^TM Air Purifiers offer a unique design that blends in almost seamlessly and stylishly in any home without compromising on its air purification capabilities. Winner of the Australian Good Design Award Gold Accolade 2022, the BESPOKE Cube^TM AX53 has a compact design to take up less space but still offer 53㎡ of coverage, while the BESPOKE Cube^TM AX70 offers 70㎡ of coverage and features concealed wheels that conveniently makes it portable between spaces in the home. Key innovations include WindFree mode which helps to purify an indoor space with less noise[11] and almost no direct draft.

The Cube features a powerful HEPA filtration system, with a pet filter to help capture fine and large dust particles and even soft pet hair. An activated carbon-based pet deodorisation filter also helps reduce unpleasant odours[12].

The Samsung Ultimate AX90T

Safe and secure at schools and work: Samsung’s Essential, Versatile, and Ultimate purifiers

Samsung’s Essential Air Purifier AX32 is an even more compact unit that takes up minimal space with the purpose of being placed virtually anywhere – from a baby’s nursery to a workspace cubical. The AX32 offers powerful air purification for rooms up to 41m² along with Wi-Fi and SmartThings connectivity¹⁰, giving Australians more options when it comes to choosing the right air purifier for their space.

Awarded CHOICE’s Recommended Air Purifier in 2021 and 2022[13], the Samsung Versatile AX60T is ideal for living spaces including the kitchen, dining rooms, and master bedrooms. With a coverage reach of 60㎡, the AX60’s concealed wheels and smart features make it easy to move into various spaces and adjust settings for optimised functionality.

For open-plan homes, larger classrooms and corporate spaces, the Samsung Ultimate AX90T is ideal with a coverage reach of 90㎡. Awarded CHOICE’s Best Overall Performer Air Purifier[14] for a second year in a row, the Samsung AX90T was also the air purifier of choice for the Department of Education and Training Victoria who installed 111,000 AX90T Air Purifier units in Victorian schools to help reduce the risk of airborne transmission of COVID-19 as part of its safe return-to-school plan.

“When it comes to quality performance of air purifiers, there is little difference between commercial and domestic products – clear air is clean air,” says Dr Preeya. “Research from the University of Melbourne[15] shows that standard ventilation systems (HVAC) in schools, workplaces, and hospitals alone are quite poor at clearing rooms of aerosols such as seasonal bushfire smoke, taking an hour or more. In adding an affordable air purifier such as the Samsung AX90T to a 25m space, the HVAC and air purifier together can clear a room of harmful aerosols just 10 minutes[16]. Whether at home, at work, or at school, an air purifier can help improve your overall wellbeing by clearing the air quickly and efficiently,” says Dr Preeya.

With around 6.7 million Australians considering purchasing an air purifier in the next year[17], Dr Preeya has shared top tips on what to look out for with health outcomes in mind.

1. Ensure the air purifier has a HEPA filtration system⁹ designed to inhibit the spread of bacteria and capture allergy-causing dust, pollen and mould particles and even soft pet hair.
2. Ask whether the air purifier includes an activated, carbon-based deodorisation filter to help manage odours and harmful gases[18].
3. Check the Clean Air Delivery Rate (CADR). The higher the rate, the faster the air is purified. The target Clean Air delivery rate is four times per hour[19]. 
4. Take advantage of Wi-Fi Control and SmartThings[20] to have the ability to both remotely monitor the air quality and operate your purifier to conveniently suit your needs.
5. Look for third party accreditation and awards (CHOICE Recommendation, National Asthma Council Australia’s Sensitive Choice program, Canstar) for reassurance and credibility that you are buying a product that has been independently and rigorously tested for high quality performance and health benefits claims.

View Samsung x Dr Preeya Alexander’s Air Purification tips here on Samsung Australia’s YouTube.     

Samsung’s range of Air Purifiers are available from $399[21] from local Australian retailers and the Samsung Online Store.

For further information on Samsung’s range of Air Purifiers, visit https://www.samsung.com/au/air-purifier/

[1] Samsung Air Purifier Insights and Opportunities 2023 report (pg. 6). Samsung Air Purifiers are intended for cleaning, sanitising and deodorising air in the home. They are not medical devices and are not intended for the treatment or prevention of any disease or condition.

[2] Samsung Air Purifier Insights and Opportunities 2023 report (pg. 5)

[3] Samsung Air Purifier Insights and Opportunities 2023 report (pg. 5): “What do Air purifiers do?” (900 searches per month), “Do air purifiers work?” (800 searches per month), and, “How do air purifiers work?” (400 searches per month).

[4] Samsung Quick Insights: Air Purifiers, n=1,006 Australians aged 16-69, nationally representative on age, gender and location. Research conducted 28 September to 1 October 2021.

[5] Samsung Quick Insights: Air Purifiers, n=1,006 Australians aged 16-69, nationally representative on age, gender and location. Research conducted 28 September to 1 October 2021.

[6] Samsung Quick Insights: Air Purifiers, n=1,006 Australians aged 16-69, nationally representative on age, gender and location. Research conducted 28 September to 1 October 2021.

[7] https://www.aihw.gov.au/reports/children-youth/australias-children/contents/health/asthma-prevalence-children

[8] Samsung air purifiers are intended for cleaning, sanitising and deodorising air in the home.  They are not medical devices and are not intended for the treatment or prevention of any disease or condition.

[9] The filter media has over 99.97% dust collection efficiency, based on a particle size of 0.26㎛, as specified by 42 CFR part 84. Antibacterial function tested on the filter media of the dust collecting filter. Tested in the National Test Institute of Korea.

[10] Each device must be connected to Wi-Fi or other wireless network. For interoperability through SmartThings, all the devices should be registered with a single Samsung Account. Available technology, functions, and features may vary by country, service provider, network environment, or product, and are subject to change without notice. Compatible devices must be purchased separately in order to access SmartThings Services.

[11] Based on internal testing, comparing WindFree^TM mode (22dB) with High Speed mode (50dB).

[12] Based on testing compliance with the deodorisation efficiency standard of the Korea Air Cleaning Association (Model tested AX53A9379WGD) and odour removal efficiency tested by Intertek (Model tested AX350A9350G/AA). Results may vary depending on the actual usage conditions.

[13] More information is available via the CHOICE website https://www.choice.com.au/

[14] More information is available via the CHOICE website https://www.choice.com.au/

[15] Report on efficacy of portable air scrubbers, by Professor J. Monty, W. Lee, M. Rounds, University of Melbourne, 2021. Further information available on request.

[16] Report on efficacy of portable air scrubbers, by Professor J. Monty, W. Lee, M. Rounds, University of Melbourne, 2021. Further information available on request.

[17] Samsung Quick Insights: Air Purifiers, n=1,006 Australians aged 16-69, nationally-representative on age, gender and location. Research conducted 28 September to 1 October 2021.

[18] Tested on the AX80K7580WFD for toluene, xylene, benzene, ethylbenzene, styrene & formaldehyde gases in the National Test Institute of Korea.

[19] Which air cleaners work best to remove aerosols that contain viruses? | Pursuit by The University of Melbourne (unimelb.edu.au)

[20] Requires compatible device and updated operating system with connection to Wi-Fi or other wireless network. Samsung Account required.

[21] In-store and other retailers’ prices may vary.

2022 Australian Good Design Award Gold Accolades – Credit: Daniel Boud.

Samsung Electronics Australia is celebrating the recognition of four products from across its consumer electronics range, each winning a prestigious Good Design Award Gold Accolade at the 2022 Australian Good Design Awards.

Three products from Samsung’s BESPOKE Home Appliances range including the BESPOKE Cube Air Purifier AX53, BESPOKE Refrigerator, and Samsung BESPOKE AirDresser, in addition to Samsung’s The Freestyle portable projector won gold in the Product Design category for outstanding design and innovation that improves the lives of Australians.

In its 64^th year, the Australian Good Design Awards are the highest honour for design and innovation in the country, and highlight the profound impact a design-led approach can have on business success and social and outcomes.

“Samsung is thrilled have to received four Gold Accolades at the 2022 Good Design Awards,” said Jeremy Senior, Vice President – Consumer Electronics, Samsung Australia. “At Samsung, we strive to understand customers’ needs, passions and values, and translate those into products and services that deliver meaningful value. It’s an honour that our efforts have been acknowledged for the BESPOKE Cube Air Purifier AX53, BESPOKE Refrigerator, BESPOKE AirDresser, and The Freestyle.”

“People’s needs and routines have changed over the past few years with connectivity, customisation, and design more critical to Australians than ever. Consumers are expecting more than simple functionality from the products they place in their homes, and we’re committed to delivering solutions that can better intersect and evolve intelligently and flexibility in our daily lives. Our BESPOKE Home and TV lifestyle ranges are centred on the concepts of flexible functionality to enable endless experiences, personalised to fit every individuals’ preferences and needs.”

About Samsung’s winning products

• Samsung’s The Freestyle – Winner: Australian Good Design Award Gold Accolade

Samsung’s The Freestyle is a portable, powerful, and simple projector that creates an instant big screen wherever you are. Offering up to 100 inches of crystal-clear picture quality and inbuilt 360° speakers for immersive sound quality. The Freestyle is an easy-to-use big screen Smart TV without the set-up stress.

Of The Freestyle, the Good Design Awards jury said: “Samsung’s The Freestyle presents an impressive cinematic effect from a surprisingly diminutive package. With such a small and portable product, the product presents endless opportunities to facilitating a big screen audio visual experience anywhere, anytime. This is a highly considered product that should be commended.”

• Samsung BESPOKE Cube Air Purifier AX53 – Winner: Australian Good Design Award Gold Accolade

Design meets function with BESPOKE Cube Air Purifier AX53. The visually appealing, virtually silent Air Purification system removes up to 99.97% of large and ultra-fine particles to help provide clean air in homes[1]. The system balances the desire to have an aesthetic home interior with the functionality of an air purifier.

Of the Samsung BESPOKE Cube Air Purifier AX53, the Good Design Awards jury said: “This product caught the judges’ attention with its bold design. Clever user interface, whisper quiet operation and a stunning design makes this purifier stands out from the competition. Other notable touches include the automatic dimming function, wireless access, and ‘wind free’ mode.”

• Samsung BESPOKE Refrigerator – Winner: Australian Good Design Award Gold Accolade

Samsung’s BESPOKE Refrigerator range offers consumers personalisation and refrigerator configuration to meet any family’s needs. The range is colour customisable, modular and includes a French Door Fridge, Single Door Fridge, Single Door Freezer and a Bottom Mount Fridge, each with the unique ability to connect together. The BESPOKE Refrigerator range will launch in Australia soon.

Of the Samsung BESPOKE Refrigerator, the Good Design Awards jury said: “The Samsung BESPOKE Refrigerator is a breath of fresh air in a conservative category. Released from the generic stainless steel straight-jacket, this baby can be dressed up to fit the home and fit the mood. Mix and match functionality keeps the look vibrant and young. This design is a great insight from the Samsung design team.”

• Samsung BESPOKE AirDresser Winner: Australian Good Design Award Gold Accolade

Samsung’s BESPOKE AirDresser is an innovative approach to clothing care that optimises powerful air and steam to help remove up to 99% of certain germs, allergens and dust, refreshing and sanitising clothes between washes[2].

Of the Samsung BESPOKE AirDresser, the Good Design Awards jury said: “Sturdily built with a range of functions for different garments, this AirDresser prolongs the time between washing or dry-cleaning (outer) clothes like suits and uniforms, by steaming, drying, and deodorising them. Samsung has hit the nail on the head with the subtle dark grey look, compact design and built-in functionality.”

The 2022 Good Design Awards attracted high-quality design projects from Australia and around the world spanning 11 design disciplines in more than 30 categories and sub-categories.

Submissions were evaluated by more than 70 Australian and international Jurors, including designers, engineers, architects and thought leaders. Each entry was evaluated according to a strict set of design evaluation criteria which includes Good Design, Design Innovation and Design Impact.

Dr. Brandon Gien, CEO of Good Design Australia and Chair of the Australian Good Design Awards said: “To be recognised with an Australian Good Design Award is a significant achievement, given the incredibly high standard of projects submitted in this year’s Awards. The Good Design Award is a valuable independent endorsement of professional design quality. It tells the world this project not only represents design excellence, but it also surpasses the criteria for design innovation and design impact.”

“The Good Design Awards recognise and celebrate the transformative power of design thinking to find innovative, customer-centric solutions to local and global challenges and this year’s Award-winning projects reflect just that. My sincere congratulations to all the designers, engineers, architects and innovators recognised in this year’s Awards – you deserve to be celebrated at the highest level,” Dr. Gien concluded.

For more information on the 2022 Good Design Award winners, visit www.samsung.com/au/

Full details of the 2022 Good Design Award winners are available at good-design.org/

[1] The filter media has over 99.97% dust collection efficiency, based on a particle size of 0.3㎛, tested in accordance with the Korea Conformity Laboratories filter test. Test conditions: temperature 23±2.0°C, humidity 45±2.0%, Test flow rate 5.34 cm/s, test aerosol Sodium Chloride (NaCl)

[2] Eliminates up to 99.9 % of certain bacteria from cotton fabric when operated on Daily Care + Sanitize setting such as Staphylococcus aureus, E. Coli, MRSA, Streptococcus pneumoniae, Legionella pneumophilia, Pseudomonas aeruginosa, klebsiella pneumoniae, Corynebacterium diphtheriae , and Enterococcus faecalis