For many of us, Sundays hold a special place in the rhythm of a busy work week—a precious moment to recharge, pursue passions, and make the most of your time.

With the Galaxy S25 Series by your side, every moment can become an opportunity to elevate both your favourite hobbies and daily tasks. Whether you are capturing memories, staying connected, or organising your day, the all-new Galaxy S25 Edge, Galaxy S25 Ultra, Galaxy S25+ or the Galaxy S25 are here to help you carve out another Sunday morning to be spent meaningfully, just the way you like it.

“Sundays are for lie-ins and chilling to my heart’s content”

Had a long week of school or work? Lying on a cozy blanket as sunlight peeks through the curtains might be the well-deserved break you look forward to every weekend.

Let the outside world fade away with your sleek, 5.8mm-thin Galaxy S25 Edge in-hand. This means settling down in maximum comfort with a companion that weighs just 163 grams, to immerse yourself in your favourite passions. Whilst you kick back and enjoy binge-watching your videos, its Snapdragon® 8 Elite Mobile Platform for Galaxy offers you fast performance all day, the same powerful processor available in all Galaxy S25 Series devices.

 As you start going about daily tasks later on, the Galaxy S25 Edge is a stylish addition to any outfit with captivating colors such as Titanium Silver, Titanium Jetblack and  Titanium Icyblue (Samsung.com exclusive). Whether an off-day means going bag-free or dressing your best, the Galaxy S25 Edge’s streamlined silhouette and optimally curved edges gives you the option to hold it comfortably in your hands or slide it into your smallest bags and pockets.

Not only does it look and feel amazing, the Galaxy S25 Edge is also built to take on the day with you, with the newly added Corning® Gorilla® Glass Ceramic 2[1], a new glass ceramic offering that delivers to yield both vibrancy and strength on the front display.

“Sunday is a day for meetups and creating memories”

Love spending time with friends or loved ones on weekends? A happy feeling might be your Sunday vibe as you head out to meet your favorite people and create memories together.

Whether it’s a spontaneous selfie during brunch or filming a dance everyone just learned, the Galaxy S25 Ultra is a powerful companion that helps you create lasting memories. Experience improved color and next-level clarity with the Galaxy S25 Ultra’s AI-enhanced ProVisual Engine[2], coupled with the new 50MP ultrawide camera sensor that levels up your photos and videos with exceptional clarity and vibrancy.

From simple touchups to creating cinematic masterpieces, the Galaxy S25 Ultra’s long-lasting  5,000mAh battery[3] allows you to edit on-the-go. With an immersive 6.9-inch QHD+ Dynamic AMOLED 2X Display[4], harness your editing prowess with intuitive tools like Filters which delivers film-like aesthetic for photos and videos, Log Video[5] that captures more highlights and shadows without the need for professional equipment, and much more.  

“Sundays are the time to catch up on all my tasks”

For some, Sundays are set aside as time to prepare for the week ahead. Whether you are catching up on your to-do list or setting out to finish up some work, the Galaxy S25 and Galaxy S25+ are here to help you stay organised and productive with a full suite of the latest Galaxy AI features[6].

This includes Now Brief[7] that gives you daily briefings in the morning with reminders on chores like groceries and more, followed by a recap of the day’s events in the evening with activity insights. For creatives, Drawing Assist[8] also helps you brainstorm fresh ways to bring your ideas to life through sketches, text or image prompts.

With the Galaxy S25 Series by your side, you’ll be looking forward to making Sundays – and every day – a truly meaningful time of creating, exploring your passions and getting things done, just the way you like it.

[1] Corning® Gorilla® Glass Victus® 2 is applied to the rear of the device, and does not cover the camera lenses.

[2] Compared to previous models.

[3] Typical value tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated (minimum) capacity is 4,855mAh. Actual battery life may vary depending on network environment, usage patterns and other factors.

[4] Measured diagonally, Galaxy S25 Ultra’s screen size is 6.9-inch in the full rectangle and 6.8-inch with accounting for the rounded corners; actual viewable area is less due to the rounded corners and camera hole.

[5] Galaxy S25 Series and above supports Log Video. Results may vary depending on editing method and/or shooting conditions. Original Log Video footage may appear flat and gray. Color grading is needed by using certain editing tools.

[6] Fees may apply to certain AI features at the end of 2025.

[7]  Now Brief feature requires Samsung Account login. Service availability may vary by country, language, device model and apps. Some features may require a network connection. Modes and Routines need to be enabled to use Personal Data Engine for context-based Routines suggestions. User needs to consent to access permissions such as photos, videos, audio files, and calendar events. May not display moments depending upon exposure policy. Energy Score requires health data tracked from Samsung Galaxy Watch or Galaxy Ring and is intended for general wellness and fitness purposes only. The description of photos provided by moments may not align with the user’s intent. Events schedule notification is supported with calendar apps that utilize Android calendar database and available if Samsung Calendar is installed. Notifications for coupons only available for coupons added to Samsung Wallet with expiration date.

[8] Drawing assist feature requires a network connection and Samsung Account login. A visible watermark is overlaid on the image output upon saving in order to indicate that the image has been generated by AI. The accuracy and reliability of the generated output is not guaranteed.

We’re constantly striving to understand our users’ evolving needs, innovating to bring them what they’re looking for. By pushing the boundaries of mobile technology, we’re going beyond what users expect and opening up new possibilities. The latest addition to the Galaxy S series is both a powerful AI companion and an engineering marvel, merging flagship-level performance with superior portability.

This is more than a slim smartphone. Every curve, contour and component reflects a breakthrough in precise engineering to create a premium experience worthy of the S series name. The Galaxy S25 Edge not only sets a new standard for what you can achieve with your smartphone, but it also unlocks a new era of growth for the mobile industry.

As the newest edition to the Galaxy S25 series, Galaxy S25 Edge embodies the ultimate camera experience – and takes it one step further with mobile AI that empowers users to reach new creative realms in every aspect of mobile photography, from capturing to editing and sharing. Even with its slim form, Galaxy S25 Edge’s 200MP wide lens continues Galaxy’s iconic camera experience, delivering pro-grade capabilities to intuitively capture the world around you. And thanks to Galaxy AI, the camera transforms into a smart lens that helps recognise what matters to create new memories.

Join us online on May 13 as we introduce the next evolution of Galaxy. Discover how Galaxy engineers built on years of innovation and visionary thinking shaped by you to reimagine everything you expect from a smartphone.

[1] Fees may apply to certain AI Features at the end of 2025.

And now, with the rollout of One UI 7, you can access the most convenient and intelligent audio with Galaxy Buds3 and Buds3 Pro. Easily change sound settings on the quick settings panel and have your preferences applied to specific apps, all for your convenience. Plus, users can enjoy the more accessible, personalised audio experience enabled by Adapt sound feature.

Let’s take a closer look at how the Galaxy Buds3 series can enhance and transform your everyday soundscape.

New Features for Advanced Customisation and Convenient Control

Adjust Sound Settings with More Convenience   

Fine-tuning your audio should be quick and easy so you can enjoy whatever you’re listening to virtually anytime, anywhere. Galaxy Buds3 series makes the job much simpler with One UI 7, eliminating the need to separately access the Galaxy Wearable app on your compatible smartphone each time you want to adjust the settings for your device. Now for the first time in Galaxy, conveniently adjust volume, noise control, and sound settings all from your device’s quick settings panel for a hassle-free listening experience.

How to Adjust Buds Setting on Quick settings panel

1. Open Quick settings panel on your connected smartphone
2. Touch and hold the Volume slider in the panel
3. Tap which setting you would like to change

Personalise Sound Settings for Specific Apps

Sound setting preferences often vary by the app you’re using. For instance, when listening to music you may prefer the bass turned high, but when watching a movie, you prefer a more immersive 360-degree sound experience. With App sound settings, you no longer need to adjust sound settings each time you visit an app. Simply set your sound preferences for individual apps[2] once via quick settings panel, and the Galaxy Buds3 series will automatically apply them whenever the app starts playing media. A first-of-its-kind feature, this capability delivers a more seamless daily audio routine, tailored to your liking.

How to Use App sound settings

1. Open Quick settings panel on your connected smartphone
2. Touch the Earbuds icon in the media panel or touch and hold the Volume slider above the media panel
3. Tap on the sound setting you would like to adjust for the application that is being played.

Tailored Sound for Personal Hearing Needs

One UI 7 expands ambient sound capabilities even further with the updated Adapt sound feature[3], allowing you to curate the personalized sound experience with clearer and more accurate sound when on calls or watching videos so you don’t miss a line of dialogue. The advanced hearing test helps you create your own sound profile unique to you, or if you’re pressed for time, simply choose from three preset profiles based on your age groups.

How to Enable Adapt sound 1

1. Open the Galaxy Wearable app on your connected smartphone
2. Tap on Earbuds settings
3. Tap on Accessibility
4. Tap on Adapt sound
5. Choose among three preset profiles or do Hearing test

How to Enable Adapt sound 2

1. Open the Galaxy Wearable app on your connected smartphone
2. Tap on Sound quality and effects

• Tap on Adapt sound

4. hoose among three preset profiles or do Hearing test

An Intelligent Audio Experience for All

With the power of Galaxy AI, the Galaxy Buds3 series not only offers greater convenience, but supports enhanced communication with features that eliminate language barriers and enrich sound regardless of how you wear your earbuds or your environment, for more intelligently tailored moments.

Seamless Communication in 20 Languages

With Interpreter[4] in Listening mode, language barriers are no longer an obstacle. Whether listening to a lecture in a foreign language or having a conversation with someone in another language, Interpreter in Listening Mode allows you to hear the translation directly through your Galaxy Buds plugged into your ears without needing to look at your smartphone. Now, you can focus solely on the conversation and engage with others face-to-face.

Using Interpreter in Listening mode

1. Open the Interpreter app on your connected smartphone
2. Place the earbuds in your ears
3. Tap on Listening mode on the left side
4. Select your desired language
5. Tap on the microphone icon to start the translation
6. Tap on the microphone icon again to stop the translation
7. Pause, resume the translation using the Buds’ pinch control

Intelligently Optimised Sound, Anytime, Anywhere

Regardless of how you choose to wear your earbuds, the microphones in the Galaxy Buds3 series analyse both internal and external sound in real time to apply the optimal sound and Active Noise Cancellation (ANC) through Adaptive EQ and Adaptive ANC for each user.

What’s more, Galaxy Buds3 Pro can intelligently optimise sound in any environment. You can still enjoy your music fully when walking at a park, with Adaptive Noise Control constantly analysing surrounding sound and automatically adjusting the optimal level of noise without you needing to make any manual adjustments. Siren Detect and Voice Detect[5] automatically recognises emergency siren or your voice and raises the ambient sound, allowing you to stay aware of your surroundings or focus your attention on your conversation.

How to Enable Adaptive Noise Control

1. Open the Galaxy Wearable app on your connected smartphone
2. Tap on Adaptive

How to Enable Siren Detect

1. Open the Galaxy Wearable app on your connected smartphone
2. Tap on Auto switch to ambient sound
3. Select Siren detect

How to Enable Voice Detect

1. Open the Galaxy Wearable app on your connected smartphone
2. Tap on Auto switch to ambient sound
3. Select Voice detect

Sound Innovation for Everyone

With the launch of the Galaxy S25 series, Samsung has set a new standard for mobile AI, introducing a true AI companion that offers the most natural and effortless interactions between you and your world. As these intuitive and intelligent capabilities spread across the Galaxy ecosystem, the Galaxy Buds series will remain at the forefront of sound innovation — unlocking immersive and convenient audio experience for all.

[1] Galaxy AI features will be provided for free until the end of 2025 on supported Samsung Galaxy devices. Different terms may apply for AI features provided by third parties.

[2] Availability of functions may vary by apps. Some functional widgets may require a network connection and/or Samsung Account login.

[3] Adapt Sound feature is available on Samsung Galaxy Buds3 Pro only.

[4] Interpreter requires Samsung Account login. Certain languages may require language pack download. Service availability may vary by language. Accuracy of results is not guaranteed. Audio interpretation is only available when wearing Buds and connected to a Samsung Galaxy smartphone. Interpreter feature is not directly provided by Buds themselves.

[5] Adaptive Noise Control, Voice Detect and Siren Detect features are only available on Samsung Galaxy Buds3Pro. Adaptive Noise Control, Voice Detect and Siren Detect are all off by default.

Starting today, several thousand Australians will have the opportunity to elevate their traditional ferry commute thanks to Samsung Electronics Australia. Over the next few days, Samsung’s Galaxy Go fleet of watercraft is set to take over iconic Aussie waterways in Sydney Harbour (19 – 21 February) and the Brisbane River (19 – 20 February) giving commuters a faster, more premium, and more efficient way to start the workday – just like Galaxy S25 series and Galaxy AI[1].

The Galaxy Go fleet celebrates the launch of Samsung’s Galaxy S25 series, marking the arrival of the next generation of Galaxy AI. Officially available to Aussie customers since Valentine’s Day, the new flagship range puts more power and intelligence into the hands of users, helping them to make everyday life easier by streamlining complex tasks, and navigating daily chores with ease – no matter your level of technological expertise.

Eric Chou, Head of Mobile eXperience, Samsung Electronics Australia, said, “The Galaxy S25 series looks to revolutionise what an AI powered phone can do, offering convenience and time saving capabilities that we hope will set up Australians for success each day. It’s a true AI companion, with stunning camera capabilities and our most powerful processor to date. We hope the Galaxy Go fleet inspires Australians to discover new ways to simplify and enhance everyday life with Galaxy 25 series.”

Australians lead busy lives, with many people frequently reaching for their phones each day. This is where features like Now Brief[2], exclusive to Galaxy AI, truly stand out. Each morning, Now Brief offers users a quick overview of key information, such as the weather, traffic updates, and notifications from apps, including emails and social media. With Now Brief, Aussies can get personalised, actionable insights and suggestions based on their habits—generated directly on the device—helping them start and navigate their day with more ease.

Those aboard the Galaxy Go fleet will get a taste of the ultimate everyday convenience, including free breakfast snacks and refreshments. While journeying on a Samsung Galaxy Go premium watercraft, commuters will be able to get hands-on with the Galaxy S25 series and test out features like Now Brief, Audio Eraser[3], and on Galaxy S25 Ultra, the 50MP ultra wide camera[4], creating the ultimate Sydney Harbour or Brisbane River memory. Passengers will also have the chance to win the Ultimate Commuter Prize Pack by sharing their shots to social media, tagging @samsungau and hashtagging #GalaxyS25Ultra[5].

The Galaxy S25 series is available for purchase at Samsung.com/au/. The Galaxy S25 Ultra is available in Titanium Silverblue, Titanium Black, Titanium Whitesilver and Titanium Gray. Galaxy S25 and Galaxy S25+ is available in Silver Shadow, Navy, Icyblue and Mint.

Galaxy Go Fleet Schedule

Travel on the Galaxy Go fleet is free of charge, however space is limited. All passengers will be required to sign a digital waiver prior to boarding. For more information on timetables, visit https://www.samsung.com/au/explore/brand/galaxy-go/

SYDNEY

Route A – Manly Wharf / Circular Quay

Route B – Rose Bay / Circular Quay

BRISBANE

Route A – West End Ferry Wharf / North Quay Ferry Wharf

Route B – New Farm Park Ferry Wharf / Howard Smith Wharves

[1] Fees may apply to certain AI features at the end of 2025.

[2] Now Brief feature requires Samsung Account login. Service availability may vary by country, language, device model and apps. Some features may require a network connection. Modes and Routines need to be enabled to use Personal Data Engine for context-based Routines suggestions. User needs to consent to access permissions such as photos, videos, audio files, and calendar events. May not display moments depending upon exposure policy. The description of photos provided by moments may not align with the user’s intent. Events schedule notification is supported with calendar apps that utilize Android calendar database and available if Samsung Calendar is installed. Notifications for coupons only available for coupons added to Samsung Wallet with expiration date.

[3] Results may vary per video depending on how sounds present in the video. Samsung Account login required. Six types of sound can be detected; voices, music, wind, nature, crowd and noise. The actual sound detection may vary depending on audio source, and the condition of the video. Accuracy of results is not guaranteed.

[4] 50MP ultra wide camera available on Galaxy S25 Ultra only. Galaxy S25 and Galaxy S25+ feature 12MP ultra wide camera.

[5] T&Cs apply. Please visit https://www.samsung.com/au/terms/galaxy/galaxy-go/ for more details.

Samsung Electronics has been working on a new form of cutting-edge mobile security, starting from the Galaxy S25 series. Known as post-quantum cryptography (PQC), the technology uses advanced algorithms to with a goal to protect against the potential risks that quantum computing poses to traditional encryption methods.

Samsung Newsroom explored the future of digital security to understand why Samsung is already taking these protective measures.

Eyes on the Horizon

Quantum computing represents one of the most transformative fields in modern technology, offering unparalleled problem-solving capabilities. By harnessing the power of quantum computers, complex challenges can be solved exponentially faster than with traditional computing — unlocking breakthroughs in numerous industries from medicine to logistics. For instance, quantum algorithms could streamline supply chains or improve punctuality in transportation systems.

However, this immense computational power comes with risks. Because quantum algorithms have the potential to break certain encryption methods used to safeguard today’s data, addressing this vulnerability is critical to ensuring data protection in the future.

While quantum computing is not expected to reach full-scale implementation immediately, early action is essential to protection against “harvest now, decrypt later” threats — where attackers collect data now to decrypt it with future quantum capabilities.

Redefining Standards of Defense

Samsung has been working on PQC to ensure encrypted data remains secure in a quantum-powered world.

The company [1] to defend against quantum computer attacks. For example, the ML-KEM (Module-Lattice-Based Key-Encapsulation Mechanism) algorithm employs lattice-based mathematics — complex multidimensional structures that make encryption keys exceptionally difficult to solve, even for quantum computers. Ideal for secure communication between connected devices, the algorithm provides robust security while optimising performance and minimising data exchange.

NIST’s PQC standards secure a wide range of electronic information from confidential emails to e-commerce transactions. For Samsung, they are a way to protect cloud data against quantum threats.

Samsung’s Strategic Approach

Committed to protecting user data as technologies such as quantum computing evolve, Samsung is introducing Post-Quantum Enhanced Data Protection (EDP) to Samsung Knox Matrix — the company’s leading protection for connected device ecosystems.

Samsung’s EDP feature currently provides end-to-end encryption for user data when backing up, restoring or syncing personal information through Samsung Cloud.

With the integration of PQC technology to Knox Matrix, another layer of protection has been added — setting a new standard for cloud security on mobile devices. Knox Matrix’s cross-device compatibility will ensure seamless quantum-safe protection for Samsung Cloud backups and synced data across smartphones, TVs and digital appliances.

This feature is available on the new Galaxy S25 series as the first Samsung device operating on One UI 7, giving Galaxy users enhanced protection.

Samsung Leading a Secure Future

In an ever-evolving digital landscape, preparing for potential threats is not an option but a necessity. As quantum computing looms on the horizon, the need to protect data has become increasingly clear.

Moving forward, Samsung will continue to pioneer the mobile security industry and create a future where users can enjoy a connected world with added peace of mind.

[1] NIST has finalized its principal set of encryption algorithms designed to withstand cyberattacks from quantum computers. Built for the future, these new standards are specified in the first completed standards from NIST’s Post-Quantum Cryptography (PQC) standardization project.

Bibliography

Announcing Issuance of Federal Information Processing Standards (FIPS) FIPS 203, Module-Lattice-Based Key-Encapsulation Mechanism Standard, FIPS 204, Module-Lattice-Based Digital Signature Standard, and FIPS 205, Stateless Hash-Based Digital Signature Standard. (2024, August 14). Federal Register.

Retrieved from: https://www.federalregister.gov/documents/2024/08/14/2024-17956/announcing-issuance-of-federal-information-processing-standards-fips-fips-203-module-lattice-based

National Institute of Standards and Technology. (2025, January 2). NIST.

Retrieved from: https://www.nist.gov/

NIST Releases First 3 Finalised Post-Quantum Encryption Standards. (2024). NIST.

Retrieved from: https://www.nist.gov/news-events/news/2024/08/nist-releases-first-3-finalized-post-quantum-encryption-standards

Galaxy S25 series

“The Galaxy S25 series is a fundamental shift in how we interact with our phones,” said TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. “We are thrilled to see how our users will enjoy this true AI companion that offers seamless and intuitive solutions in their daily lives.”

On the Galaxy S25 series, AI agents with multimodal capabilities are integrated within the One UI 7[4] platform to perform complex tasks seamlessly across apps and enable natural user interactions through speech, text, videos and images. Now Brief[5] provides tailored suggestions to guide through the day and Now Bar[6] offers a new hub for ongoing activities. From enhanced productivity with Writing Assist to limitless creativity unleashed by Drawing Assist,[7] the expanded capabilities of Galaxy AI[8] continue to empower users in virtually every aspect of their daily lives.

Interactions with the Galaxy S25 series are also more intuitive[9]. With just a single command, Gemini[10] can effortlessly find a user’s favorite sports team’s schedule and add it to Samsung Calendar. Additionally, Google’s enhanced Circle to Search[11] now gives users more helpful information with AI Overviews and one-tap actions.

The Galaxy S25 series further refines and enhances the core capabilities that define the Galaxy experience. Powering the Galaxy S25 series globally, the Snapdragon^® 8 Elite Mobile Platform for Galaxy fuels on-device processing for more responsive AI experiences. With unique customizations for Galaxy, including ProScaler[12] and Samsung’s mobile Digital Natural Image engine (mDNIe), the Galaxy S25 series boasts enhanced AI image processing and display power efficiency. The newly introduced 50MP ultrawide camera sensor for the Galaxy S25 Ultra delivers epic shots from every range in exceptional clarity, while professional grade controls like Virtual Aperture and Samsung Log turn virtually any photo or video into the ultimate visual experience.

Samsung has also joined the C2PA as a member, alongside industry leaders including Adobe, Microsoft, OpenAI, Google, Publicis Groupe and more, all collaborating to establish Content Credentials as the universal standard for digital content provenance. In line with its commitment to responsible mobile AI innovation, Samsung adopted this standard to enhance transparency for content created and edited with generative AI.

Australian launch events and activations

To celebrate and mark the official launch of the anticipated Galaxy S25 series this month, Samsung Electronics Australia will be hosting a series of exciting experiences for customers across the country.

“With this launch, we’re really excited to give Australians the opportunity to get hands on with the new Galaxy S25 series and experience the latest Galaxy AI features, super-fast processor and performance, and exceptional camera capabilities for themselves. We hope that whether they go in-store, visit the House of Galaxy Studios, or catch a lift to work on the Galaxy Go fleet, Australians will see how we’ve created a true AI companion that aims to elevate and make their lives a little bit better.” said Eric Chou, Director of Mobile eXperience Business at Samsung Electronics Australia

On Friday 14 February, four flagship stores across Australia, Sydney, Perth, Brisbane (Chermside), and Melbourne (Chadstone) will host exclusive in-store events featuring live product demos, instant photo experience, giveaways, and Valentine’s Day treats. There will also be exclusive launch day offers and merchandise available.

From 13 February to 23 March, seven major shopping centres across the country will host ‘House of Galaxy Studios’, an immersive activation where Australians can get hands on with Galaxy S25’s latest features, receive product demos, and a competition to win a Galaxy AI Bundle.

House of Galaxy Studio (rendered image, not actual photo]

Next week, Samsung will take over local waterways in Sydney Harbour (19-21 February) and Brisbane River (19-20 February) with a fleet of branded vessels cruising the iconic waterways with Galaxy Go. Commuters can swap their traditional morning journey for an elevated ride to work on a superyacht, enjoying a faster, more comfortable, and efficient start to their workday.

Manly Wharf will serve as a standout hub, with a partnership with Val Morgan Outdoor to take over the renowned ferry landing, transforming the everyday into an extraordinary experience with Galaxy Go.

Samsung in the Sydney CBD

In collaboration with media agency partner CHEP and leading partners JC Decaux, QMS, Cartology, Torch, and Westfield, Samsung is launching a powerful, multi-format marketing campaign aimed at dominating the city’s skyline and shopping precincts. Starting with a standout tram wrap running down George Street, the campaign will expand to include a week-long takeover at The Galleries and QVB, ensuring maximum exposure across these key locations. As shoppers make their way through the city, they’ll also encounter premium digital panels in Pitt Street Mall and small and large format coverage at major transport hubs and Westfield shopping centres.
Launching February 14 in market, Galaxy S25 series will be widely available in Australia through carriers and retailers and on Samsung.com. Galaxy S25 Ultra is available in Titanium Silverblue, Titanium Black, Titanium Whitesilver and Titanium Gray. Galaxy S25 and Galaxy S25+ come in Navy, Silver Shadow, Icyblue and Mint.

More unique color options are also available exclusively at Samsung.com,[13] including Titanium Pinkgold, Titanium Jetblack and Titanium Jadegreen for Galaxy S25 Ultra as well as Blueblack, Coralred and Pinkgold for Galaxy S25+ and Galaxy S25.

All Galaxy S25 devices will come with six months of Gemini Advanced and 2TB of cloud storage at no extra cost. Gemini Advanced comes with Samsung’s most capable AI models and priority access to the newest features like Gems, custom AI experts for any topic, and Deep Research, which acts as a personal AI research assistant.[14]

For more information about the Galaxy S25 series, please visit: Samsung Newsroom Australia, SamsungMobilePress.com or Samsung.com/au/

[1] Fees may apply to certain AI features at the end of 2025.

[2] Google Gemini requires a network connection and is provided by Google. Gemini is a trademark of Google LLC and it is available at no extra cost on all Galaxy S25 series. Additionally, Galaxy S25 series devices will come with an offer of six months of Gemini Advanced free of charge, which must be activated prior to 31 January 2026. This offer is not applicable to users already subscribed to Google One 5TB or more of storage. Customers can cancel their subscription at any time before the trial ends. Gemini Advanced is a paid upgrade to Google’s Gemini that provides access to more powerful AI models with enhanced capabilities for complex tasks, larger context windows, and priority access to new features. Gemini Advanced is not required for Galaxy AI features to work. Fees may apply to certain AI features at the end of 2025.

[3] Supported languages include Arabic, Bengali, Bulgarian, Chinese (Simplified / Traditional), Croatian, Czech, Danish, Dutch, English, Estonian, Farsi, Finnish, French, German, Greek, Gujarati, Hebrew, Hindi, Hungarian, Indonesian, Italian, Japanese, Kannada, Korean, Latvian, Lithuanian, Malayalam, Marathi, Norwegian, Polish, Portuguese, Romanian, Russian, Serbian, Slovak, Slovenian, Spanish, Swahili, Swedish, Tamil, Telugu, Thai, Turkish, Ukrainian, Urdu and Vietnamese.

[4] The official One UI 7 release will commence with the latest Galaxy S series devices. The update is expected to gradually roll out to other Galaxy devices.

[5] Now Brief feature requires Samsung Account login. Service availability may vary by country, language, device model, or apps. Some features may require a network connection.

[6] Availability of functions supported within the apps may vary by country. Some functional widgets may require a network connection and/or Samsung Account login.

[7] Drawing Assist feature requires a network connection and Samsung Account login. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.

[8] Samsung Account login may be required to use certain Samsung AI features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by AI features. Availability of Galaxy AI features may vary depending on the region/country, OS/One UI version, device model and phone carrier. Some function availability may vary by device model. Galaxy AI service may be limited for minors in certain regions with age restrictions over AI usage. Galaxy AI features will be provided for free until the end of 2025 on supported Samsung Galaxy devices. Different terms may apply for AI features provided by third parties.

[9] When compared with Galaxy S24 series devices out of the box.

[10] Gemini Extensions feature availability varies based on content. Internet connection, Android device, and set up required. Language availability varies. Results for illustrative purposes and may vary. Check responses for accuracy.

[11] Sequences shortened and simulated. Results for illustrative purposes only. Service availability may vary by country, language, or device model. Requires internet connection. Users may need to update Android and Google app to the latest version. Results may vary depending on visual or audio matches. Accuracy of results is not guaranteed. Works on compatible apps and surfaces, and with ambient music only. Will not identify music coming through headphones or if phone volume is off.

[12] ProScaler feature is supported on Galaxy S25+ and Ultra models. Image quality can be enhanced up to QHD+, depending on the screen resolution setting of the device.

[13] Availability of colors may vary by market and network provider.

[14] Offer expires on 31/01/2026. Cancel Google One AI Premium subscription any time before your trial expires. No refunds for partial billing periods, except as require by applicable law. By subscribing, you agree to terms for Google One and offers. Gemini Advanced and Gemini for Gmail, Docs and more are only available for those age 18+. Certain Gemini Advanced features and Gemini for Gmail, Docs and more are only available in selected languages.

“The greatest innovations are a reflection of their users, which is why we evolved Galaxy AI to help everyone interact with their devices more naturally and effortlessly while trusting that their privacy is secured,” said TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. “Galaxy S25 series opens the door to an AI-integrated OS that fundamentally shifts how we use technology and how we live our lives.”

Our Most Intuitive and Effortless Mobile Interactions Yet

With One UI 7[2], the Galaxy S25 series is a true AI companion that understands the context of your needs and preferences and provides personalised AI experiences with privacy controls at every turn. It’s the starting point of a shared vision with Google to imagine Android with AI at the core, bringing together developers and partners from around the world.

AI agents with multimodal capabilities enable Galaxy S25 to interpret text, speech, images and videos for interactions that feel natural. Upgrades to Google’s Circle to Search[3] make searching your phone screen more helpful, fast and contextual. Circle to Search now quickly recognizes phone numbers, email and URLs on your screen, letting you call, email or visit a website with a single tap.

With Galaxy S25 series, you can also perform actionable searches with context-aware suggestions for next steps. Plus, Galaxy S25 makes it frictionless to switch between apps for quick follow-up actions, like sharing a GIF or saving event details.

Galaxy S25 also represents a breakthrough in natural language understanding, making everyday interactions easier. Simply ask and intuitively find a specific photo in Samsung Gallery or adjust the size of display fonts in Settings.

Just press and hold the side button to activate Gemini and perform seamless interaction across compatible Samsung and Google apps, plus other compatible third-party apps such as Spotify. For example, find your favorite sports team’s season schedule and add it to Samsung Calendar – with a single command.

These intuitive interactions are elevated by expansions to Galaxy AI’s popular tools for communication, productivity and creativity. Galaxy S25 keeps calls organised with Call Transcript[4] and summary. Writing Assist features such as summarizing content or automatically formatting notes can be enabled where texts can be selected, without needing to switch between applications. Drawing Assist[5] unlocks fresh ways to bring ideas to life through combinations of sketches, text or image prompts.

Hyper-personalised Experiences with Privacy Secured

In the era of AI, personalisation goes hand-in-hand with privacy. On Galaxy S25, the Personal Data Engine[6] powers personalized AI features by safely analysing your data on-device to deliver highly tailored experiences that reflect your preferences and usage patterns. These insights enable tailored experiences such as searching for an old photo in the Gallery using natural language, or being guided through the day with Now Brief[7], which proactively offers suggestions accessible via Now Bar[8] on the lock screen. All personalised data is kept private and secured by Knox Vault. Combined with enhanced on-device processing capabilities, this creates a powerful, protected AI experience.

Because there is no privacy without holistic security, One UI 7 laid the groundwork for these innovations by introducing an extra layer of device safety designed for the age of AI and hyperconnectivity. Additional updates include added Maximum Restrictions settings, enhanced Theft Protection, and a new Knox Matrix dashboard to monitor the security status across a connected device ecosystem.

Galaxy’s Most Powerful Performance Ever

The Galaxy S25 series is powered by the Snapdragon^® 8 Elite for Galaxy. With unique customisations by Galaxy, this is the most powerful processor ever on Galaxy S series, delivering a performance boost of 40% in NPU, 37% in CPU[9] and 30% in GPU compared to previous generation. This power fuels the Galaxy S25 series’ ability to process more AI experiences on-device, including previously cloud-based AI tasks such as Generative Edit[10].

Samsung and Qualcomm Technologies worked together to customise the Snapdragon^® 8 Elite for Galaxy.  The Galaxy S25 series features advanced, efficient AI image processing with ProScaler[11] to achieve a 40% improvement[12] in display image scaling quality, while incorporating custom technology with Samsung’s mobile Digital Natural Image engine (mDNIe) embedded within the processor using Galaxy IP to enable greater display power efficiency.

Snapdragon^® 8 Elite for Galaxy is also equipped with Vulkan Engine and improved Ray Tracing, which makes for smoother and more realistic mobile gaming.[13]

All intense device usage and AI processing run smoothly thanks to improved heat dissipation structure with 40% larger vapor chamber and a tailored thermal interface material (TIM) that delivers extra improvement in thermal efficiency.

Unleashing Truly Pro Creation

The Galaxy S25 series delivers ultra-detailed shots at virtually every range with high resolution sensors and ProVisual Engine, setting a new standard for mobile photography. With a new 50MP Ultrawide camera sensor upgraded from the previous 12MP, Galaxy S25 Ultra provides exceptional clarity and vibrancy.

10-bit HDR recording is now applied by default, offering four times richer color expression compared to 8-bit. Galaxy S25 can thus capture details in virtually any lighting conditions. Plus, low-light videos have never been clearer than with Galaxy S25[14]. Based on powerful processor, Galaxy S25 analyzes movement and time to reduce noise more effectively. This integration allows detecting both moving and static objects with greater precision, ensuring sharper, cleaner footage in virtually any scenario.

Galaxy S25 also introduces a range of tools once limited to specialised software, making advanced editing accessible for all. Now anyone can be a pro at editing photos and videos. Audio Eraser[15] simplifies the removal of unwanted noise in videos. By isolating categories of sounds – including voices, music, wind, nature, crowd and noise – you can control what to tone down.

For a DSLR-like experience on mobile, Galaxy S25 introduces depth-of-field control with Virtual Aperture, integrated into the popular Expert RAW[16]. Galaxy S25 also elevates cinematic creativity with Galaxy Log, enabling precise color grading options for more professional video production.

Portrait Studio[17] has also been enhanced, allowing users to create personalised avatars with more true-to-life facial expressions. Filters introduces new analog-style filters, delivering film-like aesthetic for their photos and videos.

Durable Design Embracing a More Circular Approach

The Galaxy S25 series builds upon Galaxy’s ‘Essential Design’ grounded in ‘Simple, Impactful and Emotive’ elements. Galaxy S25 Ultra refines this essence into the slimmest and lightest Galaxy S series yet, with a rounded edge for a comfortable grip that complements the series’ aesthetic identity.

Galaxy S25 Ultra features titanium and Corning^® Gorilla^® Armor 2 helping to ensure every day performance.[18]

Combined with seven generations of OS upgrades and seven years of security updates[19], the Galaxy S25 series ensures a reliable and optimised performance over a longer lifespan.

For greater peace of mind, Samsung Care+ offers comprehensive benefits such as Mobile Refresh or a device swap, ensuring added comfort for Galaxy users.

The Galaxy S25 series will be available for pre-order from 23 January and will be in stores from 14 February Galaxy S25 Ultra will be available[20] in Titanium Silverblue, Titanium Black, Titanium Whitesilver and Titanium Gray. Galaxy S25 and Galaxy S25+ will be available in Navy, Silver Shadow, Icyblue and Mint.

For more information about the Galaxy S25 series, please visit: Samsung Newsroom Australia, SamsungMobilePress.com or Samsung.com/au/

SPECIFICATION TABLE

*Specifications may vary by market.

*All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice.

[1] Galaxy AI features will be provided for free until the end of 2025 on supported Samsung Galaxy devices. Different terms may apply for AI features provided by third parties. Samsung Account login may be required to use certain Samsung AI features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by AI features. Availability of Galaxy AI features may vary depending on the region/country, OS/One UI version, device model and phone carrier. Some function availability may vary by device model. Galaxy AI service may be limited for minors in certain regions with age restrictions over AI usage..

[2] The official One UI 7 release will commence with the upcoming Galaxy S series devices. The update is expected to gradually roll out to other Galaxy devices.

[3] Requires internet connection. Mobile data fees may apply. Circle to search feature must be enabled. May not work on all visual elements. Users may need to update Android or Google app to the latest version. Results may vary depending on visual or audio matches. Accuracy of results is not guaranteed. Works on compatible apps and surfaces, and with ambient music only. Will not identify music coming through headphones or if phone volume is off. Google SafeSearch filter applies.

[4] Call Transcript feature requires a network connection to receive calls. Samsung Account login required. Summary feature for Call Transcript is capable of automatically transcribing recorded calls when a certain number of characters is met and is under the character limit. Call recording may not be supported in some countries. Currently available on pre-installed Samsung phones and Voice Record app. Service availability may vary by language or region. Certain languages may require language pack download. Accuracy of results is not guaranteed.

[5] Drawing assist feature requires a network connection and Samsung Account login. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.

[6] The Personal Data Engine functions under the condition that the Personal Data Intelligence menu is on. Analyzed data will be deleted once the Personal Data Intelligence menu is turned off. Personal Data Engine recognizes select languages and certain accents/dialects, including but not limited to Arabic, (Simplified) Chinese, Dutch, English, French, German, Hindi, Indonesian, Italian, Japanese, Korean, Polish, Portuguese, Romanian, Russian, Spanish, Swedish, Thai, Turkish, and Vietnamese. Personal Data Engine currently analyzes Samsung native applications.

[7] Now Brief feature requires Samsung Account login. Service availability may vary by country, language, device model, apps. Some features may require a network connection

[8] Availability of functions supported within the apps may vary by country. Some functional widgets may require a network connection and/or Samsung Account login.

[9] AP performance improvements compared to Galaxy S24 Ultra. Actual performance will depend on user environment, conditions and pre-installed software and applications.

[10] Generative Edit feature for Photo Assist requires a network connection and Samsung Account login. Editing with Generative Edit may result in a resized photo. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.

[11] ProScaler feature is supported on Galaxy S25+ and Ultra models. Image quality can be enhanced up to QHD+, depending on the screen resolution setting of the device.

[12] Compared to Galaxy S24 series. Based on PSNR (Peak Signal-to-Noise Ratio) test.

[13] Compared to [insert compared series/device].

[14] Compared with low-light video capture on Galaxy S24 series.

[15] Results may vary per video depending on how sounds present in the video. Samsung Account login required. Certain types of sound can be detected such as voices, music, wind, nature, crowd and noise. The actual sound detection may vary depending on audio source, and the condition of the video. Accuracy of results is not guaranteed.

[16] Expert RAW can be downloaded from the Galaxy Store. The app is available on Galaxy S20 or later models.

[17] Portrait Studio feature for Photo Assist requires a network connection and Samsung Account login. Editing with Portrait Studio results in a resized photo. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.

[18] Compared with Corning® Gorilla® Armor on Galaxy S24 Ultra.

[19] Galaxy S25 series will support seven generations of OS upgrades and seven years of security updates from global launch date. Timing of OS upgrades and security updates may vary by device model, network provider and market.

[20] Colors may vary by market and network provider.

Last month, Samsung launched the One UI 7 beta program, setting new standards for mobile AI. Anticipation for the program was higher than ever

One UI 7 seamlessly integrates AI agents and multimodal capabilities into virtually every touch point, simplifying complex tasks to make each user interaction feel more natural, intuitive and uniquely personal.

One UI 7 will be officially released with the upcoming Galaxy S series devices. Check out the quotes[1] below to see what reviewers have to say about One UI 7 beta:

[Carousel image assets showing quotes below]

9to5Google

“Samsung has absolutely nailed it this year.”

BooredAtWork

“Galaxy devices are going to change forever with One UI 7, and I think a lot of people are going to be impressed with what they see.”

PhoneArena

“Well, it seems that One UI 7 is shaping up to be a smash-hit success.”

TA Tech Tips

“One UI 7 is going to turn your phone into an AI absolute powerhouse. Go check it out, it is absolutely awesome.”

TechRadar

“Samsung kicked off the Great Smartphone AI Craze of 2024 with its Galaxy AI feature suite in January, and the company has continued to improve its AI features with each new update to One UI.”

XeeTechCare

“I have to say Samsung is off to a fantastic start. I know there’s going to be a lot more AI-related features coming in as well. This is just the beginning.”

[1] These quotes are pre-purchased media quotes for the use of Samsung