The First Step towards the Next Level AI Companion

Imagine having less stress and more time. Picture getting the help you need before you have to ask. In the era of mobile AI, the freedom to focus on what matters most to you isn’t a dream, it’s a reality – and it’s coming soon to Galaxy.

A few weeks ago, we launched the One UI 7 beta program[1]. It marked the start of a new era with the first AI-integrated operating system, a true AI platform that vastly improves mobile experiences for users through unprecedented personalisation.

Galaxy’s approach to AI personalisation, from our launch of the first AI-powered smartphone to our continuous innovation of on-device AI, is to never compromise on privacy. We know you want the benefits of a mobile AI that truly understands you. You want a phone, tailored to your lifestyle, that adds to what you can do while removing everyday barriers – all with minimised risk of personal information being misused.

In anticipation of the next standard-setting Galaxy S series smartphones, we’re giving Galaxy users greater peace of mind alongside greater personalisation. That’s why we’ve created the Personal Data Engine, a powerful privacy advancement that ensures on-device, cross-app personal data protection.

Personalised data is stored in a secure space, carefully safeguarded by an encryption key that’s managed by Knox Vault. That’s the same trusted platform used to secure the most sensitive information on your smartphone, such as your biometric data. As an added layer of protection, post-quantum cryptography future-proofs the security of your data against rising quantum computing threats.

[Image created for illustrative purposes only]

On this fortified foundation of privacy, we’re opening up more possibilities for mobile experiences tailored to your life, only with Galaxy.

One defining element of One UI 7 is Now Bar, which gives personalisation a new meaning by seamlessly integrating your everyday actions and most-used apps into your lock screen. It’s where you’ll be able to control your entertainment, time your next ‘personal best’ workout, get directions to your next meeting, or start communicating in other languages.

Now Bar will be an access point for the most comprehensively insightful experiences ever on Galaxy. Now your phone won’t just ping you, it will help power your lifestyle.

Imagine you’re packing for a trip from Seoul, Korea, to San Jose, California. While you get ready, your phone offers a prompt to create a folder of your most commonly used apps for quicker access. To help make sure you don’t miss your flight, it lets you know when it’s time to leave for the airport. It can even provide a curated travel playlist to set the mood for your long flight.

With a single swipe, you can access the weather forecast – no need to search or check various apps. Throughout your trip, you capture the magic of each moment on your phone, and as each day winds down, it helps you relive the highlights.

Morning and night, Galaxy AI[2] will help keep you both informed and inspired with actionable tips and recommendations[3] uniquely tailored to your life. Game-changing personalisation with privacy you can trust. This is the next evolution of Galaxy AI.

[1] The One UI 7 beta program was first available for Galaxy S24 series devices in Germany, India, Korea, Poland, the UK, and the US, from December 5. Galaxy S24 series users can apply to join the beta program via Samsung Members. 

[2] Fees may apply to certain AI Features at the end of 2025.Certain Galaxy AI features requires Samsung and Google Account. Internet connection may be required to use some features.

[3] Some features may require Samsung Account login. Service availability may vary by country, language, device model, apps. Now Brief can be switched on and off, and configured, in your phone’s Settings.