Samsung Electronics Australia has begun its highly-anticipated, offer-led Black Friday campaign across Samsung.com, and all major partners spanning retailers and carriers.

The campaign marks the start of ‘shopping’ season, as research reveals over two thirds of Australians shop during the key sales periods[1] – EOFY, Black Friday and Boxing Day – highlighting savvy consumers are upgrading their technology with confidence, to secure the best deal available. Now extending beyond one day, throughout the month of November, Australians can expect an array of attractive offers across the market-leading Galaxy smartphones, tablets and wearables, as well as cutting-edge consumer electronics spanning TVs, soundbars and home appliances including refrigerators and laundry solutions:

• With a Galaxy for everyone, stay connected with Galaxy S26 Ultra, Galaxy S26 FE and Galaxy A Series
• Productivity simplified, powered by the Galaxy Tab S12 Ultra’s performance and display
• Health, fitness and general wellness goals unlocked via Galaxy Watch8 Classic
• Galaxy Buds 4Pro and SmartTag2 are the ultimate travel, commute and leisure accessories
• Entertaining over the festive season is made easier with Samsung French Door Refrigerators
• Keep clothes clean and energy efficient, with SmartThings supported Samsung Washing Machines
• Crowd-favourite and original art TV, the Frame TV balances style and visuals
• Glare free OLED TVs, just in time for a summer sport viewing
• Ground-breaking new technology and colour precision experienced only on a Samsung Micro RGB TV
• Gaming go-to Odyssey Monitor
• And big savings on big screen TVs; and big sound soundbars

With the festive season of gifting and summer of entertaining approaching, this year’s Black Friday campaign coincides with Samsung’s recent recognition by Roy Morgan at its annual Trusted Brands Awards, winning the Consumer Products[2] category for a fifth consecutive year. The recent win reinforces Samsung’s commitment to customer-centricity and importance in providing Australians with trust across both its products’ experiences and support services. As part of this ongoing commitment, Australians can expect a series of Friday Flash sales, live shopping and secret sales available exclusively on Samsung.com, as well as be backed by a 30-day price promise[3]:

• From midday every Monday of November Samsung.com will launch a special Flash Sale (48hrs only)
• From midday every Friday of November Samsung.com will launch a special sitewide stunt promotion (24hrs only)
• Also tune into Samsung on Singles Day 11/11 from midday for another sitewide stunt promotion (48hrs only)

For more information about the Samsung Black Friday campaign, please visit: Samsung Newsroom, and Samsung.com, or visit any major partner for channel specific offers[4].

[1] Nature, research commissioned by Samsung Electronics Australia, August 2025.

[2] https://www.roymorgan.com/findings/10347-roy-morgan-trusted-brand-annual-awards-2026

[3] For more information about the Samsung Price Promise, click here: https://www.samsung.com/au/price-promise/?srsltid=AYCX9vLk7JVRjju4KamuIpm3nSy5XakwbfkmDnlU2CQ3zan1jPoTXZOv

[4] Pricing varies across each channel, with final pricing at partners’ discretion

The mobile phone today is more than just a communications device. They are companions that help you focus on what matters most – from capturing fleeting moments, quickly retrieving information, keeping track of schedules, and so much more.

Equipped with One UI 9, the new brings the latest premium Galaxy experiences to more users. Offering enhanced camera and editing capabilities, and more context-aware Galaxy AI[1] features, the Galaxy S26 FE carries the iconic Galaxy S experience forward in a thin and light design. Here’s how to get more out of it.

From capture to edit: How to create content that stands out

The Galaxy S26 FE combines an enhanced camera system with intelligent editing tools to help you capture and refine the moments that matter.

Whether you are attending a concert, travelling to somewhere new, or simply spending quality time with your loved ones and pets, staying present and living in the moment matters. Yet, these are often the exact moments worth capturing to revisit and relive long after the moment has passed.

How to capture every detail

With a triple rear camera and advanced image processing, the Galaxy S26 FE delivers capable camera experiences. The 50MP wide camera captures scenes in vivid detail, while 3x optical zoom gives you clear results, even when shooting from a distance. For group shots, the enhanced 12MP front camera^[2] captures more in every frame, making it easier to fit friends and family into the picture.

How to get smooth, clear content wherever you are

If you’re shooting on the go, or trying to capture fast-moving dynamic scenes, Super Steady^[3] with Horizontal Lock will help ensure that footage stays smooth and level so you can reduce the need for reruns.

Meanwhile, enhanced Nightography[4] – a signature feature of the Galaxy S series, can help you to capture brighter shots when the moment continues after dark, helping preserve detail even in challenging low-light conditions.

How to prep your shots for social media

Once the moment has been captured, My FanCam^[5] can help focus on the person that matters most by automatically tracking a selected subject in an existing video. By intelligently reframing the footage, My FanCam reduces the need for manual editing.

For photos, Photo Assist^[6] enables you to refine images using natural language prompts – whether it’s to adjust lighting, add new elements, or restore missing parts. Edited images carry a visible AI watermark when saved. Additionally, with Gemini Omni[7], you can effortlessly create and edit video clips based on content stored in the Gallery (requires an eligible Google AI Pro subscription) – making it easier than ever to share on social media.

How to supercharge your productivity?

Document Scan makes it easier to digitise and organise physical documents

Your day often involves juggling multiple tasks, from keeping track of schedules and finding information, to simply getting everyday things done. Navigating between different apps and sources of information can be an unnecessary hassle. With Galaxy AI1, the Galaxy S26 FE helps bring relevant information and actions together, reducing effort for easier and more seamless days ahead.

How to always know what’s coming next

Now Brief^[8] provides personalised information with customisable briefing cards like weather and wellness insights. You can also create your own briefing cards with a simple prompt to receive even more relevant updates tailored to your needs throughout the day.

Meanwhile, Now Nudge^[9] works across select third-party apps and notifications to proactively surface timely suggestions and next steps. Effectively reducing manual effort and friction, Now Nudge smoothly keeps things moving.

How to get more done and find what you need faster

See something on screen you’d like more information on? Circle to Search with Google^[10] lets you search for multiple items shown in a single image, making it easier to identify products, places, objects and more.

How to Keep Your Galaxy S26 FE Going for the Long Term?

Galaxy S26 FE combines a 4,900mAh battery and convenient charging options with long-term software support to help you stay powered today and supported over time.

Underpinning the Galaxy S26 FE’s camera capabilities and AI experiences is a dependable foundation designed to support you throughout the day and over the years. Whether the device is used for productivity, content creation, or entertainment, it’s built to last.

How to stay powered throughout the day

Galaxy S26 FE comes with a 4,900mAh[11] battery to reliably support everyday use. And when it is finally time to recharge, you can connect your device with a compatible 45W adapter^[12]. Galaxy S26 FE also supports 15W wireless charging, providing another convenient way to power up.[13]

How to future-proof your Galaxy S26 FE?

With up to seven generations of OS upgrades and seven years of security updates^[14], the Galaxy S26 FE is designed to stay current and secure for the long-term so you can enjoy the device for years to come.

A More Seamless Galaxy Experience From Day One

Upgraded Smart Switch makes it easier to move important data from Android or iOS, while Samsung Care+ provides added support throughout the Galaxy S26 FE ownership journey.

Getting more from Galaxy S26 FE starts from the moment you switch over. The upgraded Smart Switch^[15] makes moving from Android or iOS so much easier. No cables are needed, and iOS users do not need to download a separate app. Simply scan a QR code to start transferring important data including passwords, passkeys, call history, accessibility settings, eSIM details and more.

The Galaxy S26 FE is now available in Australia. For more information, visit samsung.com/au

Frequently Asked Questions

[1] Galaxy AI basic features provided by Samsung are free. Future releases may include enhanced features or new services that are offered on a paid basis. Different terms may apply for AI features provided by third parties. Galaxy AI basic features are those listed under “Advanced Intelligence” in the current Samsung T&C’s. For details visit www.samsung.com/au/galaxy-ai

[2] Compared to Galaxy S25 FE. (FOV 80˚).

[3] Super Steady results may vary depending on editing method and/or shooting conditions.

[4] Results may vary depending on light condition and/or shooting conditions including multiple subjects, being out of focus or moving subjects.

[5] My FanCam feature requires a Samsung Account login. Availability may vary by video. Not supported if there is no person to track. Accuracy of results is not guaranteed.

[6] Photo Assist may require a network connection and Samsung Account login. Service availability may vary by country, language or device model. Photo Assist may result in a resized photo. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.

[7] Gemini Omni requires an eligible Google AI Pro subscription. Galaxy S26 FE includes a 6-month Google AI Pro trial for eligible users. Offer availability, redemption period, supported features and subscription terms may vary by country, region, language, device model and account. Charges may apply after the trial period unless canceled. Google AI Pro and Gemini Omni are trademarks of Google LLC.

[8] Now Brief feature requires Samsung Account login. Available functions and features may vary by country, region, language, device model and apps. Some features may require a network connection. Customised briefing content provided is based only on the personal information to which the user has consented. Accuracy of generated results is not guaranteed.

[9] Now Nudge feature requires a Samsung Account login. Available functions and features may vary by country, region, or language. On-screen nudge currently available with Samsung Messages and certain third-party messaging apps including Google Messages, Google Chat, KakaoTalk, LINE, Signal, Tango, NTT Docomo Message, and KDDI Message. Based on availability at the time of product launch. May change without notice. Share photos in Now Nudge works by analysing available image content. Accuracy of results is not guaranteed.

[10] Circle to Search is a trademark of Google LLC. Available on select devices and internet connection required. Works on compatible apps and surfaces. Results may vary depending on visual matches. Check responses for accuracy.

[11] Typical value tested under third-party laboratory conditions. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated capacity is 4,900 mAh for Galaxy S26 FE.

[12] Galaxy S26 FE supports up to 45W wired charging. 45W power adapter sold separately. Use only Samsung-approved chargers and cables.

[13] Wireless charging compatible with WPC.

[14] Galaxy S26 FE will support seven generations of OS upgrades and seven years of security updates from global launch date. Timing of OS upgrades and security updates may vary by device model, network provider, or market.

[15] Wired transfers from Android devices require the receiving device to have Android 6.0 or later and the sending device to have Android 6.0 or later. Transfers can be completed without a cable through a wireless connection. For wireless connections, the receiving device must have Android 6.0 or later and the sending device must have Android 6.0 or later. Open Smart Switch Mobile in “Settings” on the receiving Galaxy device or download the Smart Switch Mobile app from the Galaxy Store. Data, content and apps available for transfer may vary by transmission method. Wired transfers from iOS require the receiving device to have Android 17 or later and One UI 9 or later, and the sending device to have iOS 26.6 or later. Transfers can be completed without a cable through a wireless connection. For wireless connections, the receiving device must have Android 17 or later and the sending device must have iOS 26.6 or later. Availability of eSIM transfer may vary by carrier. A detailed list of available carriers can be found at https://samsung.com/esim-support.

Galaxy S26 FE delivers intuitive Galaxy AI experiences, enhanced camera features and long-lasting power in a slim design.

Most of the time, social groups consist of different individuals, who each brings a unique personality and contributes in their own special way. There’s the organised friend who always knows what’s happening, the one behind the camera whose main task is to capture every memory, the resourceful friend who often has the answer to everything, and the dependable friend who’s there through every stage of life.

Equipped with Galaxy AI[1], intelligent productivity features and powerful camera capabilities, the Samsung Galaxy S26 FE delivers premium Galaxy experiences focused on what matters most, from staying productive throughout the day to capturing memorable moments and expressing creativity.

The friend who always knows what’s going on

Now Nudge surfaces timely, context-aware suggestions to help users take the next step with ease.

Every friendship group has that one person who somehow always seems one step ahead. Whether it’s keeping track of assignment deadlines, getting ready for work meetings or coordinating weekend plans and reminding everyone of an upcoming birthday, they’re the person you can count on to keep things running smoothly.

The Galaxy S26 FE takes on that role with intelligent tools designed to help users stay organised. Before even stepping out the door, Now Brief [2] surfaces personalised updates at a glance, bringing together information such as upcoming events in your calendar, weather forecasts, and daily highlights in a single view, making sure users are up to speed before starting their day.

Beyond providing helpful updates and information, the Galaxy S26 FE has Now Nudge[3] which surfaces timely suggestions based on what users are doing. Supporting users to complete everyday tasks with less effort, Now Nudge can help add a meeting date being discussed in a conversation directly to the calendar, as well as quickly retrieve previously captured notes and images from the gallery.

The friend who captures every special moment

Features like My FanCam, Nightography, Super Steady Video with Horizontal Lock and Photo Assist support every stage of content creation – from capture all the way to edits

There’s always someone in the group who makes sure no memory goes undocumented. It could be a weekend getaway with friends, cheering from the sidelines at a sporting event, or celebrating a professional milestone. Regardless of the event, they’re the one capturing the memories that everyone will look back on years later.

The Galaxy S26 FE comes equipped with intelligent camera features designed to help users capture, edit and share life’s meaningful moments with the ones who matter.

Be it focusing on a favourite artist at a concert, supporting a friend’s performance on stage or revisiting the action from a sporting event, My FanCam[4] helps keep the spotlight on the person that matters most.  By intelligently reframing recorded footage to focus on the chosen subject, this nifty editing feature requires less manual effort to get the videos you want.

Meanwhile, Super Steady[5] Video with Horizontal Lock makes it easier to record dynamic moments with confidence. From filming dance practice and workout sessions, to outdoor adventures with loved ones, Super Steady will help you capture smoother and more level footage.

Additionally, some of life’s best moments happen when night falls – like after-work gatherings or parties after sunset. Nightography[6] on the Galaxy S26 FE helps users capture bright and clear photos and videos, even in low-light environments.

And of course, memories are meant to be shared. Once the moment has been captured, Photo Assist[7] makes it easy to refine images by helping users adjust compositions, remove distractions and make edits using natural language prompts, turning everyday snapshots into social-worthy content, and all with minimal effort. AI-edited images carry a visible watermark when saved. With Gemini Omni[8], users can also easily create and edit video clips using photos and videos from their Gallery (requires an eligible Google AI Pro subscription), transforming memorable moments into polished videos.

The resourceful friend who always has the answer

Finding information becomes more intuitive with Circle to Search with Google

Many friendship groups have that one person who always has the answer. Whether its helping friends identify an outfit they spotted online, finding out where to buy a particular accessory or tracking down a restaurant featured in a social media post, they’re often the one everyone turns to when they need help.

The Galaxy S26 FE can play that part with AI-powered experiences designed to help users explore and discover information more intuitively.

Circle to Search with Google[9] enables users to search for multiple items in an image at once – for example, they can easily identify and retrieve information about different pieces of clothing or accessories that make up an outfit that catches their attention.

The reliable friend who always has your back

Galaxy S26 FE pairs a 4,900mAh battery with wireless charging and comes with long-term software support for everyday reliability.

The reliable friend is the one who’s there through all the seasons. They show up when it matters, keep things moving, and stay by your side through changing schedules, new opportunities, and whatever else life may bring.

Similarly, the Galaxy S26 FE is built with long-term reliability in mind.

The 4,900mAh battery[10] is designed to keep up with demanding schedules so users can go longer between charges. Freely move between classes, tackle busy days and spend evenings out with friends, knowing the Galaxy S26 FE is built to keep pace with the moments that matter most.

The ever-reliable friend also stays by your side through the years and in similar fashion, users can count on the Galaxy S26 FE. With up to seven generations of OS upgrades and seven years of security updates[11], your Galaxy S26 FE will be supported for years ) to remain secure, up to date and equipped with the latest experiences.

With intelligent Galaxy AI1 experiences, versatile camera capabilities and a dependable foundation built for everyday life, the Samsung Galaxy S26 FE is designed to support users through every moment. Whether you are trying to stay organised, capture memories, find answers or power through busy days, the Galaxy S26 FE is the everyday friend that’s always ready to lend a hand.

Frequently Asked Questions

[1] Galaxy AI basic features provided by Samsung are free. Future releases may include enhanced features or new services that are offered on a paid basis. Different terms may apply for AI features provided by third parties. Galaxy AI basic features are those listed under “Advanced Intelligence” in the current Samsung T&C’s. For details visit www.samsung.com/au/galaxy-ai

[2] Now Brief feature requires Samsung Account login. Available functions and features may vary by country, region, language, device model and apps. Some features may require a network connection. Customised briefing content provided is based only on the personal information to which the user has consented. Accuracy of generated results is not guaranteed.

[3]  Now Nudge feature requires a Samsung Account login. Available functions and features may vary by country, region and language. Text message prompts available with Samsung Messages and certain third-party messaging apps including Google Messages, Google Chat. Based on availability at the time of product launch. May change without notice. Share photos in Now Nudge works by analysing available image content. Accuracy of results is not guaranteed.

[4] My FanCam feature requires a Samsung Account login. Availability may vary by video. Not supported if there is no subject to track. Accuracy of results is not guaranteed.

[5] Super Steady results may vary depending on editing method and/or shooting conditions.

[6] Results may vary depending on light condition and/or shooting conditions including multiple subjects, being out of focus or moving subjects.

[7] Photo Assist may require a network connection and Samsung Account login. Service availability may vary by country, language or device model. Photo Assist may result in a resized photo. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.

[8] Gemini is a trademark of Google LLC. Terms apply. By subscribing, you agree to terms for Google One, YouTube and offers. Offer ends Aug 1, 2027 at 11:59pm AEST. Unless cancelled earlier, Google One will charge AUD$32.99 /mo after the trial ends. Cancel anytime. Return of purchased device may result in cancellation of subscription. See full terms at https://one.google.com/offer/terms-and-conditions/SamsungAIPro. 

[9] Circle to Search is a trademark of Google LLC. Available on select devices and internet connection required. Works on compatible apps and surfaces. Result may vary depending on visual matches. Check responses for accuracy.

[10] Typical value tested under third-party laboratory conditions. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated capacity is 4,900 mAh for Galaxy S26 FE.

[11] Galaxy S26 FE will support seven generations of OS upgrades and seven years of security updates from global launch date. Timing of OS upgrades and security updates may vary by device model, network provider and market.

[12] Aluminium alloy frame does not include volume and side keys, SIM tray or camera lens barrel.

[13] Corning® Gorilla® Glass Victus®+ is applied to the front and back of both devices. Back glass does not include camera glass. Frame does not include volume and side keys or SIM tray.

[14] Galaxy S26FE has an IP68 rating based on lab test conditions and is dust resistant and water resistant for submersion in up to 1.5 metres of freshwater for up to 30 minutes. Not advised for beach or pool use. Ensure the charging port is dry before charging. Refer to user manual for further care and instructions.

[15] Wired transfers from Android devices require the receiving device to have Android 6.0 or later and the sending device to have Android 6.0 or later. Transfers can be completed without a cable through a wireless connection. For wireless connections, the receiving device must have Android 6.0 or later and the sending device must have Android 6.0 or later.  Open Smart Switch Mobile in “Settings” on the receiving Galaxy device or download the Smart Switch Mobile app from the Galaxy Store. Data, content and apps available for transfer may vary by transmission method. Wired transfers from iOS require the receiving device to have Android 17 or later and One UI 9 or later, and the sending device to have iOS 26.6 or later. Transfers can be completed without a cable through a wireless connection. For wireless connections, the receiving device must have Android 17 or later and the sending device must have iOS 26.6 or later. Availability of eSIM transfer may vary by carrier. A detailed list of available carriers can be found at https://samsung.com/esim-support.