The mobile phone today is more than just a communications device. They are companions that help you focus on what matters most – from capturing fleeting moments, quickly retrieving information, keeping track of schedules, and so much more.

Equipped with One UI 9, the new brings the latest premium Galaxy experiences to more users. Offering enhanced camera and editing capabilities, and more context-aware Galaxy AI[1] features, the Galaxy S26 FE carries the iconic Galaxy S experience forward in a thin and light design. Here’s how to get more out of it.

From capture to edit: How to create content that stands out

The Galaxy S26 FE combines an enhanced camera system with intelligent editing tools to help you capture and refine the moments that matter.

Whether you are attending a concert, travelling to somewhere new, or simply spending quality time with your loved ones and pets, staying present and living in the moment matters. Yet, these are often the exact moments worth capturing to revisit and relive long after the moment has passed.

How to capture every detail

With a triple rear camera and advanced image processing, the Galaxy S26 FE delivers capable camera experiences. The 50MP wide camera captures scenes in vivid detail, while 3x optical zoom gives you clear results, even when shooting from a distance. For group shots, the enhanced 12MP front camera^[2] captures more in every frame, making it easier to fit friends and family into the picture.

How to get smooth, clear content wherever you are

If you’re shooting on the go, or trying to capture fast-moving dynamic scenes, Super Steady^[3] with Horizontal Lock will help ensure that footage stays smooth and level so you can reduce the need for reruns.

Meanwhile, enhanced Nightography[4] – a signature feature of the Galaxy S series, can help you to capture brighter shots when the moment continues after dark, helping preserve detail even in challenging low-light conditions.

How to prep your shots for social media

Once the moment has been captured, My FanCam^[5] can help focus on the person that matters most by automatically tracking a selected subject in an existing video. By intelligently reframing the footage, My FanCam reduces the need for manual editing.

For photos, Photo Assist^[6] enables you to refine images using natural language prompts – whether it’s to adjust lighting, add new elements, or restore missing parts. Edited images carry a visible AI watermark when saved. Additionally, with Gemini Omni[7], you can effortlessly create and edit video clips based on content stored in the Gallery (requires an eligible Google AI Pro subscription) – making it easier than ever to share on social media.

How to supercharge your productivity?

Document Scan makes it easier to digitise and organise physical documents

Your day often involves juggling multiple tasks, from keeping track of schedules and finding information, to simply getting everyday things done. Navigating between different apps and sources of information can be an unnecessary hassle. With Galaxy AI1, the Galaxy S26 FE helps bring relevant information and actions together, reducing effort for easier and more seamless days ahead.

How to always know what’s coming next

Now Brief^[8] provides personalised information with customisable briefing cards like weather and wellness insights. You can also create your own briefing cards with a simple prompt to receive even more relevant updates tailored to your needs throughout the day.

Meanwhile, Now Nudge^[9] works across select third-party apps and notifications to proactively surface timely suggestions and next steps. Effectively reducing manual effort and friction, Now Nudge smoothly keeps things moving.

How to get more done and find what you need faster

See something on screen you’d like more information on? Circle to Search with Google^[10] lets you search for multiple items shown in a single image, making it easier to identify products, places, objects and more.

How to Keep Your Galaxy S26 FE Going for the Long Term?

Galaxy S26 FE combines a 4,900mAh battery and convenient charging options with long-term software support to help you stay powered today and supported over time.

Underpinning the Galaxy S26 FE’s camera capabilities and AI experiences is a dependable foundation designed to support you throughout the day and over the years. Whether the device is used for productivity, content creation, or entertainment, it’s built to last.

How to stay powered throughout the day

Galaxy S26 FE comes with a 4,900mAh[11] battery to reliably support everyday use. And when it is finally time to recharge, you can connect your device with a compatible 45W adapter^[12]. Galaxy S26 FE also supports 15W wireless charging, providing another convenient way to power up.[13]

How to future-proof your Galaxy S26 FE?

With up to seven generations of OS upgrades and seven years of security updates^[14], the Galaxy S26 FE is designed to stay current and secure for the long-term so you can enjoy the device for years to come.

A More Seamless Galaxy Experience From Day One

Upgraded Smart Switch makes it easier to move important data from Android or iOS, while Samsung Care+ provides added support throughout the Galaxy S26 FE ownership journey.

Getting more from Galaxy S26 FE starts from the moment you switch over. The upgraded Smart Switch^[15] makes moving from Android or iOS so much easier. No cables are needed, and iOS users do not need to download a separate app. Simply scan a QR code to start transferring important data including passwords, passkeys, call history, accessibility settings, eSIM details and more.

The Galaxy S26 FE is now available in Australia. For more information, visit samsung.com/au

Frequently Asked Questions

[1] Galaxy AI basic features provided by Samsung are free. Future releases may include enhanced features or new services that are offered on a paid basis. Different terms may apply for AI features provided by third parties. Galaxy AI basic features are those listed under “Advanced Intelligence” in the current Samsung T&C’s. For details visit www.samsung.com/au/galaxy-ai

[2] Compared to Galaxy S25 FE. (FOV 80˚).

[3] Super Steady results may vary depending on editing method and/or shooting conditions.

[4] Results may vary depending on light condition and/or shooting conditions including multiple subjects, being out of focus or moving subjects.

[5] My FanCam feature requires a Samsung Account login. Availability may vary by video. Not supported if there is no person to track. Accuracy of results is not guaranteed.

[6] Photo Assist may require a network connection and Samsung Account login. Service availability may vary by country, language or device model. Photo Assist may result in a resized photo. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.

[7] Gemini Omni requires an eligible Google AI Pro subscription. Galaxy S26 FE includes a 6-month Google AI Pro trial for eligible users. Offer availability, redemption period, supported features and subscription terms may vary by country, region, language, device model and account. Charges may apply after the trial period unless canceled. Google AI Pro and Gemini Omni are trademarks of Google LLC.

[8] Now Brief feature requires Samsung Account login. Available functions and features may vary by country, region, language, device model and apps. Some features may require a network connection. Customised briefing content provided is based only on the personal information to which the user has consented. Accuracy of generated results is not guaranteed.

[9] Now Nudge feature requires a Samsung Account login. Available functions and features may vary by country, region, or language. On-screen nudge currently available with Samsung Messages and certain third-party messaging apps including Google Messages, Google Chat, KakaoTalk, LINE, Signal, Tango, NTT Docomo Message, and KDDI Message. Based on availability at the time of product launch. May change without notice. Share photos in Now Nudge works by analysing available image content. Accuracy of results is not guaranteed.

[10] Circle to Search is a trademark of Google LLC. Available on select devices and internet connection required. Works on compatible apps and surfaces. Results may vary depending on visual matches. Check responses for accuracy.

[11] Typical value tested under third-party laboratory conditions. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated capacity is 4,900 mAh for Galaxy S26 FE.

[12] Galaxy S26 FE supports up to 45W wired charging. 45W power adapter sold separately. Use only Samsung-approved chargers and cables.

[13] Wireless charging compatible with WPC.

[14] Galaxy S26 FE will support seven generations of OS upgrades and seven years of security updates from global launch date. Timing of OS upgrades and security updates may vary by device model, network provider, or market.

[15] Wired transfers from Android devices require the receiving device to have Android 6.0 or later and the sending device to have Android 6.0 or later. Transfers can be completed without a cable through a wireless connection. For wireless connections, the receiving device must have Android 6.0 or later and the sending device must have Android 6.0 or later. Open Smart Switch Mobile in “Settings” on the receiving Galaxy device or download the Smart Switch Mobile app from the Galaxy Store. Data, content and apps available for transfer may vary by transmission method. Wired transfers from iOS require the receiving device to have Android 17 or later and One UI 9 or later, and the sending device to have iOS 26.6 or later. Transfers can be completed without a cable through a wireless connection. For wireless connections, the receiving device must have Android 17 or later and the sending device must have iOS 26.6 or later. Availability of eSIM transfer may vary by carrier. A detailed list of available carriers can be found at https://samsung.com/esim-support.

“Galaxy S26 FE is a purposefully designed to deliver the signature strengths of the Galaxy S series, ensuring that every feature makes a meaningful difference in users’ daily lives,” said Jay Kim, Executive Vice President and Head of Customer Experience Office, Mobile eXperience (MX) Business at Samsung Electronics. “Packed with beloved Galaxy camera and AI experiences, backed by the latest One UI 9, Galaxy S26 FE comes to life as an ideal choice for those who know exactly what matters most to them.”

Sharper Capture, Effortless Editing

Galaxy S26 FE delivers a more capable camera experience from capture to edit, with an enhanced triple rear camera and advanced image processing that help users capture and refine the moments that matter – whether shooting still scenes or fast-moving action.

• My FanCam[1], first introduced on the latest Galaxy foldables, is now available on Galaxy S26 FE. It automatically tracks a selected person and keeps them centred, intelligently reframing video as the scene moves so users can turn dynamic moments into social-ready content with less manual editing.
• For video, Super Steady[2] with Horizontal Lock is a favourite among Galaxy S26 users – helping capture smoother, more level footage while filming fast-moving activities, travel moments and everyday scenes on the go.
• Galaxy S26 FE supports 3x optical zoom, giving users more confidence when shooting from a distance. For selfies, an enhanced 12MP front camera[3] captures more in every frame, making group shots easier to take[4].
• Nightography4, a signature of the Galaxy S series, helps users capture bright and clear shots in low light, with detail preserved even in the most challenging scenes.
• Even after the moment has passed, Photo Assist[5] makes it easier to refine images using natural language prompts – turning day into night adding new elements or restoring missing parts. Plus, edits can be reviewed step by step and revised or undone along the way.

With Gemini Omni[6], users can easily create and edit videos clips based on photo and videos from their Gallery, turning them into polished, ready-to-share videos

Built to Keep Up Throughout Your Day

Galaxy S26 FE brings meaningful upgrades to the everyday essentials users rely on most including a long-lasting battery and a bright display built for work, entertainment and creativity from morning to night.

• A long-lasting 4,900mAh battery[7] keeps users going while maintaining the slim and refined design of the Galaxy S26 line-up. Users can reach up to 69% charge in around 30 minutes with the 45 W adapter powering up quickly to stay connected for longer.
• A 7-inch[8] AMOLED display with up to 120Hz refresh rate provides smooth, immersive visuals with brightness, resolution and clarity for streaming, gaming, browsing and creative work.

Users choosing Galaxy S26 FE as their next device will feel the power of the Galaxy experience from day one. An improved Smart Switch helps users get set up more easily, making the move to Galaxy feel like a warm welcome. Meanwhile long-term software updates and Samsung Care+ provide added confidence over time.

• Upgraded Smart Switch[9] makes moving to Galaxy easier than ever. Whether switching from an Android or iOS device, users can scan a QR code to wirelessly move data – from passwords and passkeys to call history, accessibility settings and eSIM data – with no extra apps and less setup time.
• Galaxy S26 FE is built to last, with up to seven generations of OS upgrades and seven years of security updates[10] allowing users to enjoy the latest features with confidence for years to come.
• For added peace of mind, Samsung Care+[11] offers comprehensive coverage optimised to users’ needs, including fast repairs for accidental damage, and certified expert support at home With One UI 9, the new Warranty and care settings hub also makes it easy to enrol in, access and manage Samsung Care+, along with other device care support.
• A 6-month free trial of Google AI Pro[12] will bring expanded AI capabilities and 5TB of cloud storage valued at AUD $32.99 per month[13].

Together, these enhancements deliver the Galaxy experiences users rely on every day in one thoughtfully crafted device.

Galaxy AI Experiences, Always One Step Ahead

Powered by the latest One UI 9, Galaxy S26 FE brings a range of intuitive, context-aware Galaxy AI[14] experiences that make daily life easier by adapting to users’ routines to keep them informed and organised. It also handles everyday tasks faster and more seamlessly on the user’s behalf.

• Updated Now Brief[15], first introduced on the Galaxy S25 series, is even more personalised through customisable briefing cards like weather and wellness insights. Users can now create their own cards with a simple prompt, making Now Brief more relevant throughout the day.
• Now Nudge[16] is expanded to select third-party apps and notifications, surfacing timely, relevant suggestions across more of the day helping users turn insights into action and manage everyday routines with less friction.
• Circle to Search with Google[17] now allows users to search for multiple items in an image at once, making it easier to identify products, places, objects and more in a single step.

Pricing and Availability

Galaxy S26 FE will be available in Australia starting September 4 and will come in three colours Blueberry, Graphite and Pistachio[18].

For more information on Galaxy S26 FE, please visit: Samsung Australia Newsroom, Samsung Mobile Press or Samsung.com/au.

Specifications

[1] My FanCam feature requires a Samsung Account login. Availability may vary by video. Not supported if there is no subject to track. Accuracy of results is not guaranteed.

[2] Super Steady results may vary depending on editing method and/or shooting conditions.

[3] Compared Galaxy S26 FE to Galaxy S25 FE. (FOV 80˚)

[4] Results may vary depending on light condition and/or shooting conditions including multiple subjects, being out of focus or moving subjects.

[5] Photo Assist may require a network connection and Samsung Account login. Service availability may vary by country, language or device model. Photo Assist may result in a resized photo. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.

[6] Gemini Omni requires an eligible Google AI Pro subscription. Galaxy S26 FE includes a six-month Google AI Pro trial for eligible users. Offer availability, redemption period, supported features and subscription terms may vary by country, region, language, device model and account. Charges may apply after the trial period unless canceled. Google AI Pro and Gemini Omni are trademarks of Google LLC.

[7] Typical value tested under third-party laboratory conditions. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Typical value is 4,900 mAh for Galaxy S26 FE.

[8] Measured diagonally, Galaxy S26 FE’s screen is 6.7-inch in the full rectangle and 6.6-inch accounting for the rounded corners; actual viewable area is less due to the rounded corners and camera hole.

[9] Wired transfers from Android devices require the receiving device to have Android 6.0 or later and the sending device to have Android 6.0 or later. Transfers can be completed without a cable through a wireless connection. For wireless connections, the receiving device must have Android 6.0 or later and the sending device must have Android 6.0 or later.  Open Smart Switch Mobile in “Settings” on the receiving Galaxy device or download the Smart Switch Mobile app from the Galaxy Store. Data, content and apps available for transfer may vary by transmission method. Wired transfers from iOS require the receiving device to have Android 17 or later and One UI 9 or later, and the sending device to have iOS 26.6 or later. Transfers can be completed without a cable through a wireless connection. For wireless connections, the receiving device must have Android 17 or later and the sending device must have iOS 26.6 or later. Availability of eSIM transfer may vary by carrier. A detailed list of available carriers can be found at https://samsung.com/esim-support.

[10] Galaxy S26 FE will support seven generations of OS upgrades and seven years of security updates from global launch date. Timing of OS upgrades and security updates may vary by device model, network provider and market.

[11] Terms and conditions apply. Samsung Care+ coverage, service type and promotion details may vary by country/region and deductible (service fee) may apply. To be eligible for Samsung Care+ promotion benefit, registration may be required. For detailed Samsung Care+ information, please visit https://www.samsung.com/au/offer/samsung-care-plus/

[12] Gemini is a trademark of Google LLC. Terms apply. By subscribing, you agree to terms for Google One, AI Credits and offers. Offer ends Aug 1, 2027 at 11:59pm PT. Only available for ages 18+. Unless canceled earlier, Google One will charge $19.99/mo after the trial ends. Cancel anytime. Return of purchased device may result in cancellation of subscription. See full terms at https://one.google.com/.

[13] YouTube Premium Lite & AI Top Up Credit not included during trial period. Gemini is a trademark of Google LLC. Terms apply. By subscribing, you agree to terms for Google One, YouTube and offers. Offer ends Aug 1, 2027 at 11:59pm AEST. Unless cancelled earlier, Google One will charge AUD$32.99 /mo after the trial ends. Cancel anytime. Return of purchased device may result in cancellation of subscription. See full terms at https://one.google.com/offer/terms-and-conditions/SamsungAIPro.

[14] Samsung Account login may be required to use certain AI features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by AI features. Availability of Galaxy AI features may vary depending on the country, region, OS/One UI version, device model and phone carrier.

[15] Now Brief feature requires Samsung Account login. Available functions and features may vary by country, region, language, device model and apps. Some features may require a network connection. Customized briefing content provided is based only on the personal information to which the user has consented. Accuracy of generated results is not guaranteed.

[16] Now Nudge feature requires a Samsung Account login. Available functions and features may vary by country, region, and language. On-screen nudge currently available with Samsung Messages and certain third-party messaging apps including Google Messages, Google Chat, KakaoTalk, LINE and Signal. Based on availability at the time of product launch. May change without notice. Share photos in Now Nudge works by analysing available image content. Accuracy of results is not guaranteed.

[17] Circle to Search is a trademark of Google LLC. Available on select devices and internet connection required. Works on compatible apps and surfaces. Result may vary depending on visual matches. Check responses for accuracy.

[18] Colour availability may vary depending on country or carrier.

The Galaxy S26 series raised the bar with its boldest camera and AI innovations yet, making it easier for users to capture, create and connect every day.

On August 27th, Samsung Electronics will hold ‘Galaxy Event August 2026’ to introduce the newest addition to the Galaxy S26 family — purposefully designed to bring the core Galaxy S26 experiences from camera to AI, along with the latest One UI, to those who look for what truly matters most to them.

The Galaxy event will be streamed live on Samsung.com and Samsung’s YouTube channel beginning at 10PM AEST.

Samsung Sky Portal flies over Sydney Harbour, just before sunset

Samsung Electronics Australia premiered its Sky Portal film during a spectacular aerial stunt above Sydney Harbour. During golden hour yesterday, as the sun was just about to set, the Sky Portal screen was lifted high above the harbour to showcase a collaborative film shot entirely with Galaxy S26 devices. Co-created with the people of Sydney and Team Galaxy photographers Benjamin Lee and Tim Northey, the project reimagines the Galaxy S26 series as a window into a more vivid, connected world.

The Sky Portal – an 8m by 2.5m screen weighing over a tonne – was airlifted from a barge at Farm Cove and flown 150m above the Sydney Harbour by a Huey helicopter. Produced in partnership with INVNT, the five-minute film along was followed by a choreographed display of pyrotechnics, visuals, and sound, drew the attention of crowds around the harbour, creating a shared moment for onlookers.

Eric Chou, Vice President of Mobile eXperience at Samsung Australia said, “Last night’s Sky Portal flight above Sydney Harbour was a defining moment, not just for Samsung, but for everyone who looked up and saw a piece of themselves reflected in the film. We really wanted to show Sydney’s story through the eyes of its people, and seeing those moments, captured with Galaxy, flying above one of the world’s most iconic harbours, was truly breathtaking.”

The film captures a snapshot of 24 hours in Sydney — showing how everyday moments come together to reveal a city full of possibility. After receiving thousands of user-generated content submissions from the public, the film features curated footage from across the city including iconic beaches, suburban shots, and urban city landscapes through the lens of local Sydneysiders.

For film co-creators Benjamin Lee and Tim Northey, the project also demonstrated the incredible capabilities of Samsung’s latest flagship device.

“We’ve come a long way with technology where an S26 Ultra in my pocket is powerful enough to capture high quality cinematic moments on a whim,” said Lee. “Gone are the days of having to carry huge overbearing camera equipment.”

Northey added, “Capturing the best of Sydney with the Galaxy S26 Ultra was such a seamless experience thanks to the quality and versatility of the camera. For a shoot like this, having that level of capability in a device that fits in your pocket gives you the freedom to leave heavier gear behind and just focus on capturing the moment.”

The aerial premiere forms part of Samsung’s broader Sky Portal experience in Sydney.

Extending the experience beyond the skies, Samsung’s Sky Portal Studio is located at First Fleet Park in The Rocks. Developed in partnership with INVNT, the activation invites visitors to step into a series of immersive, curated portals and capture their own moments using the premium camera features of the Galaxy S26 Ultra.

Samsung’s Sky Portal Studio is free to experience during Vivid Sydney from 22 May to 13 June at First Fleet Park. Lights will be on from 6pm to 11pm each night.

The film is now available to view below and on Samsung Australia’s YouTube channel.

Samsung Galaxy S26 Ultra

Samsung Electronics Co., Ltd. today revealed the start of its End of Financial Year (EOFY) campaign, with a wide array of offers across its new and innovative line up of products on Samsung.com, as well as major partners spanning retailers and carriers.

In recognition of the current environment and pressures, Samsung is committed to a Galaxy for everyone; and for the first time, its industry-leading Galaxy S26 Ultra is available at a reduced price – offers vary across partners, with savings starting at $400. The Galaxy S26 series features an industry-leading camera system with improved Nightography[1] and SuperSteady[2], and a first of its kind Privacy Display[3], giving Australians greater control and peace of mind over their personal information.

Fan favourites across the Samsung Galaxy tablet and foldable ranges will also have tax time deals available on Samsung.com and beyond; as well as the brand-new TV line up, monitors and a range of home appliances. Australians are encouraged to stay tuned for Samsung.com Flash Sales, where a price promise guarantee can be made, as well as trade-in/trade-up options available for mobile or consumer electronics products respectively[4].

Nathan Rigger, Head of Product, Mobile eXperience at Samsung Electronics Australia said: “We’re committed to bringing cutting-edge mobile products and solutions to Australians, to provide both greater ease and enjoyment to their every day, and now during tax time marks a prime time for Australians to update their tech. There are a wide array of promotions available, including for a short time only, our flagship Galaxy S26 Ultra, which is more accessible to Australians, reinforcing our ethos that we believe in a Galaxy for everyone.”

The Samsung Galaxy S26 Ultra is available in Australia now, with a RRP starting at $2,199[5] ahead of any offer, across retailers, carriers and on Samsung.com. The Galaxy S26 series comes in a range of colours – Cobalt Violet, Sky Blue, Black or White. More unique colour options are also available exclusively at Samsung.com, including Silver Shadow and Pink Gold.

For more information about Galaxy S26 series, please visit: Samsung Newsroom, Samsungmobilepress.com and Samsung.com.

Pricing:

T&Cs including timings apply to above offers. Please check retailer site for details.

[1] Results may vary depending on light condition and/or shooting conditions including multiple subjects, being out of focus or moving subjects.

[2] Super Steady results may vary depending on editing method and/or shooting conditions.

[3] Privacy Display feature controls the screen’s viewing angle to limit peripheral vision. Some changes in image quality may occur outside the viewing angle. When activated, some information may still be visible to others depending on the viewing environment, such as angle or brightness. Caution is advised when exposing sensitive information. Available for specific apps once they are manually enabled in Settings. Use of screen protectors may impact the performance of the feature and may not be suitable for users with vision or accessibility requirements.

[4] Eligible products and pricing are subject to change. By participating in the Samsung Price Promise, Trade-in or Trade-up programs, you accept the programs’ T&Cs and the Samsung Terms & Conditions of Sale. See Online Trade-Up T&Cs for full details.

• Price Promise: Shop with confidence this EOFY Sale on Samsung.com. If you’ve purchased from us and find an identical product in stock for a better price at an eligible retailer within 14 days, we’ll match it and refund the difference.
• Trade-Up for Consumer Electronics: Recycle and save on your new TV, appliance or monitor with Trade-Up. Any brand, any condition.
• Trade-In for Mobile Experience: Save more with Trade-in: Trade-in your old, damaged phone, watch or tablet and save on your new Galaxy.

[5] Current RRP $2,199 (256GB), $2,499 (512GB) and $2,949 (1TB)

In response, Samsung asked a simple question — can anyone create Hollywood-style videos on a Galaxy mobile phone? The answer is the Cinematic Look-Up Table (Cine LUT) feature on the Galaxy S26 series. While the APV codec provides the foundation for cinema-quality video, Cine LUT brings a distinct colour style to the footage.

Cine LUT makes professional-level colour grading — once reserved for experts — accessible to anyone. Samsung collaborated with internal teams and external specialists to bring the feature to life. The Mobile eXperience (MX) Business led final camera implementation, Samsung Research developed core video processing technologies and U5K Imageworks — a colourist studio behind globally recognised productions — helped shape its visual aesthetic.

Following the introduction of the APV codec, which delivers a visually lossless level of image quality, Samsung Newsroom spoke with three key developers behind Cine LUT — Sugon Baek of the Camera Image Quality R&D Group at the MX Business, Bomi Kim of the Reality Media Lab at Samsung Research and Taesik Eom, CEO of U5K Imageworks — to hear the story of its creation.

▲ (From left) Taesik Eom, Bomi Kim and Sugon Baek

1. What is a LUT? What sets Cine LUT on the Galaxy S26 series apart?

Baek: A LUT is essentially a “map” that transforms one set of colours into a desired look. Unlike conventional filters that simply overlay colour, Cine LUT reinterprets Samsung Log[1] footage to deliver the depth and look of professional filmmaking.

Kim: It’s optimised for Log video. By leveraging its wide gradation,[2] the feature precisely reconstructs colour and brightness to preserve subtle tonal details often lost with conventional filters for richer, more natural depth.

▲ Comparison of Log footage in standard settings and with the Thriller LUT and Blockbuster LUT

▲ Comparison of Log footage in standard settings and with the Coming-of-age LUT and Romance LUT

1. What led to the development of Cine LUT?

Kim: While Galaxy devices supported Log video for high-quality capture, colour grading remained challenging for users. We aimed to make professional-looking results accessible without advanced editing skills.

Baek: We wanted to create an experience that lets users preview cinematic footage at the moment of capture, then apply a LUT and share the video with a single tap in the Gallery.

▲ (From left) Bomi Kim of the Reality Media Lab at Samsung Research and Sugon Baek of the Camera Image Quality R&D Group at MX Business

1. How did the collaboration with U5K Imageworks begin? How was Cine LUT developed?

Eom: Our collaboration began two years ago with Rec. 709 LUT advisory work for Samsung Log video, where we refined strong colours into more natural tones — an experience that led to Cine LUT. For this project, we developed multiple versions across three intensity levels — neutral, soft and strong — and tested them in diverse scenes, ultimately selecting four core styles.

Kim: Building on U5K’s colour direction, we validated the concepts against quantitative criteria to ensure consistent performance in different environments, refining them through testing until creative intent and technical quality aligned.

▲ Taesik Eom, CEO of U5K Imageworks

1. What challenges did you face during development?

Kim: We needed a large dataset to validate performance across diverse conditions. Testing in real-world environments — from natural and indoor lighting to day and night — and close collaboration were key to capturing the nuances of colour.

Baek: Maintaining consistent, undistorted colour in different environments was challenging. Through continuous testing, we developed a LUT that balances subjective preference with objective quality.

1. What was the key consideration in creating looks optimised for mobile phones?

Eom: Ensuring reliable performance in real-world conditions was key. Since lighting, exposure and white balance constantly vary, we focused on creating looks that remain natural in any situation.

Kim: Quality was our top priority. We analysed each frame and validated performance using tools like colour charts, grey balance and vector scopes.

1. Why were these four styles chosen for the Galaxy S26 series?

Baek: We analysed the visual language of popular film genres and identified four representative styles. From the high-contrast Blockbuster to the fresh Coming-of-age, warm Romance and moody Thriller, each colour palette was designed to give everyday scenes an instant cinematic look.

▲ Users can preview Cine LUTs when shooting in Log and easily apply them to recorded footage using editing tools.

1. Which Cine LUT styles do you recommend for different situations?

Eom: There’s no fixed answer — it depends on the situation. Blockbuster suits high-contrast environments like outdoor and urban scenes; Coming-of-age fits soft, trendy settings like cafes or vlogs; Romance adds warmth to character-driven scenes; and Thriller creates a more striking impression.

1. What stood out to you in user feedback?

Baek: We expected it might be seen as just another video effect, but the response exceeded expectations. Users quickly recognised that combining Log shooting with Cine LUTs expands creative possibilities beyond simple filters. We’re also seeing more users choose styles based on the scene, with high-quality videos widely shared on social media — and even inspiring new ways to create content.

1. What are your plans for the future?

Baek: We aim to further establish the Galaxy S26 series as a professional-grade camera. We hope to see more content that resonates with both creators and viewers and will continue to set new standards in video creation.

Kim: As the world changes rapidly, our goal is to identify next-generation technologies. Through close collaboration with business divisions, we will work to bring them into products and deliver innovative experiences to users around the world.

▲ Baek, Eom and Kim watch a video with Cine LUT applied.

Born from close collaboration, Cine LUT on the Galaxy S26 series transforms everyday moments into cinematic visuals. Beyond its technical achievements, the feature marks an important step toward making video creation more accessible — lowering barriers once reserved for professionals and enabling anyone to express themselves.

Heesub Han, a commercial and documentary director, shot a series of short films on Galaxy S26 Ultra using the APV codec and Samsung Log. Explore the videos below to discover the possibilities of Cine LUT through the making-of and short films.

[1] A technique that uses a logarithmic curve to expand detail in darker areas. While camera sensors capture brightness uniformly, the human eye is more sensitive to changes in shadows. Log helps footage better reflect natural perception.

[2] The smoothness and precision of tonal transitions in an image — how it shifts between light and dark.

[i] Results may vary depending on lighting and shooting conditions.

NEW YORK, NEW YORK – APRIL 20: (L-R) Meryl Streep, Emily Blunt, Stanley Tucci and Anne Hathaway attend the world premiere of The Devil Wears Prada 2 at Lincoln Center in New York, New York on April 20, 2026. (Photo by Jamie McCarthy/Getty Images for 20th Century Studios)

Today Samsung launched a global collaboration to celebrate the upcoming theatrical release of 20th Century Studios’ The Devil Wears Prada 2, with a custom spot that features Helen J. Shen as her character ‘Jin’, flawlessly fixing a last-minute Miranda Priestly request using Circle to Search with Google on the new Galaxy S26 Ultra.

As part of the global team-up, the Galaxy S26 Ultra shined during its red-carpet moment at The Devil Wears Prada 2 World Premiere. In an activation that would leave even Miranda Priestly proud, Galaxy S26 Ultra was used to capture the stunning red carpet looks of attendees, making it the first-ever Runway Cam #withGalaxy that delivered jaw dropping professional-grade footage with a cinematic, social post-ready feel.

Stars like Helen J. Shen, Simone Ashley, Justin Theroux, Lucy Liu, Heidi Klum, Paige DeSorbo, Hannah Berner, and Winnie Harlow posed for the S26 Ultra photo-op to capture their memorable looks.

S26 Ultra user and influencer Haley Kalil (@hayleebaylee) participated in the photo experience.

“I’m a huge fan of The Devil Wears Prada and as a Team Galaxy member, I just love my Galaxy S26 Ultra,” said Haley. “Seeing those worlds collide here posed for the S26 Ultra photo-op to capture their memorable looks.

S26 Ultra user and influencer Haley Kalil (@hayleebaylee) participated in the photo experience.

“I’m a huge fan of The Devil Wears Prada and as a Team Galaxy member, I just love my Galaxy S26 Ultra,” said Haley. “Seeing those worlds collide here on the red carpet, and sharing all my favorite Galaxy S26 series features with fans has just been the best experience.”

NEW YORK, NEW YORK – APRIL 20: Haley Kalil attends the world premiere of The Devil Wears Prada 2 at Lincoln Center in New York, New York on April 20, 2026. (Photo by Jamie McCarthy/Getty Images for 20th Century Studios )

Haley also took to social media to showcase how she used her Galaxy S26 Ultra features such as Circle to Search with Google to get ready for the premiere.

Circle to Search with Google on Galaxy S26 Ultra is Runway ready[1]

Samsung and Google partnered on a series of creative spots set in The Devil Wears Prada 2 universe to shine a light on how technology – like Circle to Search with Google on S26 Ultra – is the cheat code for staying calm in high-stakes situations.

Want to see if the Galaxy S26 series is the right fit for you? Visit Samsung.com and get ready for The Devil Wears Prada 2, in theatres April 30.

About The Devil Wears Prada 2

Twenty years after making their iconic turns as Miranda, Andy, Emily and Nigel—Meryl Streep, Anne Hathaway, Emily Blunt and Stanley Tucci return to the fashionable streets of New York City and the sleek offices of Runway Magazine in 20th Century Studios’ The Devil Wears Prada 2, the eagerly awaited sequel to the 2006 phenomenon that defined a generation. The film is directed by David Frankel, written by Aline Brosh McKenna, produced by Wendy Finerman, and executive produced by Michael Bederman, Karen Rosenfelt and Aline Brosh McKenna.

[1] Circle to Search is a trademark of Google LLC. Requires internet connection. Mobile data fees may apply. Circle to Search feature must be enabled. May not work on all visual or audio elements. Users may need to update Android or Google app to the latest version. Results may vary depending on visual or audio matches. Accuracy of results is not guaranteed. Works on compatible apps and surfaces, and with ambient music only. Will not identify music coming through headphones or if phone volume is off. Google SafeSearch filter applies. Not available on apps that prohibit screen capturing. Please refer to the following webpage to find Google’s Circle to Search supported languages: https://support.google.com/websearch/answer/16011537?visit_id=638863890792571848-2380469398&p=aimode&rd=1#zippy=%2Csupported-countries-territories%2Csupported-languages

Now, with the Galaxy S26 series,[2] it has reached new heights by supporting real-time audio control on content streamed across various platforms. In this article, we’ll dive deeper into these advancements.

From Fix it Later to Filter it Now

Starting with the Galaxy S26 series, Audio Eraser has evolved into a live audio experience. It enables real-time sound separation and optimisation across voices, music and background noise, not only for recorded content but also for over-the-top (OTT) or social media content you are watching. This advancement shifts the focus from post-recording edits to real-time audio management.

By integrating an AI sound engine with advanced sound separation technology, the Galaxy S26 series allows you to instantly adjust and control sound as it occurs. This ensures a clear, immersive listening experience across various streaming platforms by effectively neutralising distracting background noise.

The video below shows how the Galaxy S26 series keeps the sounds you want to hear clear, even in noisy environments.

▲Comparison of interview audio before and after using Audio Eraser on the Galaxy S26 series.

Seamless Access, Total Control

You can easily adjust noise and reduce distractions directly from the Quick panel without needing to rewind or replay content. While the video is playing, simply swipe down from the top right of the screen and tap the Audio Eraser icon to start filtering the sound right away.

Once activated, the feature offers advanced controls for a more professional touch. You can adjust the “Strength” slider to fine-tune noise reduction and enable “Voice Focus” to hear clear dialogue in the video.

With the Galaxy S26 series, you can enjoy tailored sound quality in real-time, regardless of the content you’re watching.

▲ Access Audio Eraser via the Quick panel on the Galaxy S26 series, with controls to adjust “Strength” and enable “Voice focus.”[3]

Audio Eraser is no longer limited to reducing noise. It now allows you to easily design your sound in real time. Enjoy the more personalised and comfortable listening experience with the Galaxy S26 series.

[1] Audio Eraser supports adjusting noise from media playing through the Quick panel for select apps on the Galaxy S26 series. The level of support depends on the model and OS version. Results may vary by video depending on how sounds are present. Samsung Account login is required. Certain types of sound, such as voices, music and noise, can be detected. Actual sound detection may vary depending on the audio source and video conditions. Accuracy of results is not guaranteed.

[2] The Galaxy S26 series includes Galaxy S26, S26+ and S26 Ultra.

[3] Image simulated for illustrative purposes. Actual UX/UI and sequence may be different.

The feature will begin rolling out from March 23[2], starting in Korea and expanding to more regions including Europe, Hong Kong, Japan, Latin America, North America, Southeast Asia (including Australia), and Taiwan. AirDrop support will initially be available on the Galaxy S26 series, with expansion to additional devices to be announced at a later date.

—

[1] AirDrop is a registered trademark of Apple Inc

[2] Availability and timing may vary by market.

Galaxy S26 Ultra: Where Innovation Leads

Galaxy S26 Ultra in Cobalt Violet

Galaxy S26 Ultra brings together Samsung’s most advanced innovation in a single device – powerful performance, an industry-leading camera system, enhanced intuitive Galaxy AI and the Galaxy’s first mobile phone with a built-in Privacy Display[2].

Privacy Display, which has drawn widespread praise since its unveiling, is a breakthrough in display technology that fundamentally changes how privacy can be protected on a phone at a pixel level. Designed for everyday situations, hardware and software are working as one to protect privacy without compromising everyday viewing experiences.

Built for all-day performance, Galaxy S26 Ultra delivers the most powerful performance on a Galaxy S series yet, powered by a customised mobile processor — Snapdragon® 8 Elite Gen 5 Mobile Platform for Galaxy[3] — with significant gains[4] across the CPU, GPU and NPU to support faster, smoother experiences that keep up throughout the day.

Galaxy S26 Ultra also features Samsung’s most intuitive and user-friendly AI experience to date. Features like Now Nudge[5] provide proactive and relevant context-aware suggestions, while Now Brief[6] surfaces timely reminders for important events. A choice of agents[7] also help users to complete tasks easier with a single button press or voice prompt.

Galaxy S26 Ultra builds on Samsung’s industry-leading camera system, seamlessly integrating capture, editing and sharing into one intuitive workflow. Nightography video,[8] keeps footage vibrant even in low light, and Super Steady, [9] which comes with a new horizontal lock option for greater stability, even during dynamic movement. Editing is just as easy and straight forward. With the upgraded Photo Assist,[10] users can refine images and express their creativity by simply describing what they want in their own words, while Creative Studio[11] empowers users to easily turn their ideas into polished visuals — from stickers and invitations to personalised wallpapers.

Galaxy Buds4 series: Superior Hi-Fi Sound with Computationally Designed Fit

Galaxy Buds4 Pro in White

Users can enhance the capabilities of the Galaxy S26 with the new Galaxy Buds4 series which integrated Samsung’s most advanced audio and wearability innovations together in one seamless experience. The Galaxy Buds4 Pro and Buds4 deliver superior hi-fi audio and everyday wearability to achieve the best listening experience across the Galaxy Buds series to date. The Buds4 series establishes a new iconic blade design with an engraved pinch control^[12] and ultra-sleek ergonomic fit, which is optimised for all-day wearability and comfort. Powerful hardware and software innovations on the Buds4 Pro such as a wider woofer and an enhanced Adaptive Equalizer and Active Noise Cancellation^[13] produce rich full-spectrum sound true to the original recording. With the integration of several AI agents^[14] and intuitive hands-free controls, the Buds4 series becomes a natural companion to Galaxy S26, extending everyday experiences beyond the phone.

Starting March 11, the Galaxy S26 series is available in Australia through carriers, retailers, Samsung.com and Samsung Experience Stores. The Galaxy S26 series features a unified design language across all models, with shared colour options including Cobalt Violet, White, Black and Sky Blue alongside the Samsung.com-exclusive Pink Gold and Silver Shadow.

The Galaxy Buds4 series is available in two models — Galaxy Buds4 Pro and Buds4 — with distinct colourways including White and Black with a refined matte finish — as well as an online-exclusive Pink Gold for Buds4 Pro.

Samsung has also launched the New Galaxy Club in Australia – an upgrade and protection program. Offering up to 50% of an eligible device’s recommended retail price back when customers move to an eligible next-generation Galaxy phone between 9 to 13 months after signing up. The program also includes Samsung Care+ for repairs and support, and it’s available with the Galaxy S26 series via Samsung.com/au on a monthly or one-year upfront plan[15].

Australian launch events, activations and campaigns

To celebrate the official launch of the Galaxy S26 series and Galaxy Buds4 series this month, Samsung Electronics Australia will host a series of exciting activations for customers across the country.

On 14–15 March, three flagship Samsung Experience stores across Melbourne (Chadstone), Brisbane (Mount Gravatt) and Sydney (Parramatta) will celebrate the release of the Galaxy S26 series with immersive in-store experiences featuring live product demos, and Galaxy AI interactive photo opportunities. A live DJ will provide a party vibe, and there will be exclusive Samsung giveaways including the chance to win a Galaxy S26 Ultra, Samsung vouchers and other exciting prizes[16].

‘Elephant in the Room’ Microdrama series campaign

Samsung also announced today the launch of its Galaxy S26 series local creative campaign via Clemenger BBDO across social media, subscription video on demand, broadcaster video on demand and out of home advertising and Samsung TV Plus. It celebrates the explosive growth of short-form vertical storytelling with an original Microdrama series, “The Elephant in the Room”, which seamlessly integrates Samsung’s latest Galaxy S26 and connected ecosystem into an engaging narrative.

Completely shot on Galaxy, the three-part series follows Jasmine, a 23-year-old office worker racing to crack a mystery ahead of a high-stakes client meeting, navigating tense office dynamics with her formidable boss Penny, office crush Alex, nepo baby colleague Molly and inscrutable HR lead Margaret. All while authentically highlighting key features of the Galaxy S26 Ultra in her daily life, including its 100x camera zoom[17], Privacy Display and Nightography capabilities.

Sydney’s Central Station Domination

From 2 March to 23 May, Samsung Electronics Australia will deliver a market-first 100% takeover of Sydney’s Central Station Central Walk engaging the 4.4 million monthly visitors with immersive branding across walkways, 3D screens and floor media.

The campaign extends beyond the station through strategic content partnerships, including audio integration with some of Australia’s most popular podcasts. From 26 February, Jack Post (The Common Man) will be including host reads within LiSTNR’s Hamish & Andy show (881,000 monthly downloads) and, from 6 March, Shameless Media (1.6 million monthly downloads) will integrate key Galaxy S26 series features into the popular “Everyone has a secret” podcast.

For more information about the Galaxy S26 series and Galaxy Buds4 series, please visit: Samsung Newsroom, SamsungMobilePress.com and Samsung.com.

[1] Galaxy AI features are currently free of charge, with any specific plans for premium AI services to be decided in close coordination with our partners. There are currently no plans to charge for Galaxy AI features, however different terms may apply to other AI features provided by third parties. Samsung Account login may be required to use certain AI features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by AI features.

[2] Galaxy’s first built-in privacy display on a smartphone. Must be enabled in settings. Privacy Display feature controls the screen’s viewing range to limit peripheral vision. Some changes in image quality may occur outside the viewing range. When activated, some information may still be visible to others depending on the viewing environment, such as angle or brightness. Caution is advised when exposing sensitive information. Available for specific apps once they are manually enabled in Settings. Use of screen protectors may impact the performance of the feature and may not be suitable for users with vision or accessibility requirements.

[3] Snapdragon branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries. Snapdragon is a trademark or registered trademark of Qualcomm Incorporated. Snapdragon® 8 Elite Gen 5 processor available on Galaxy S26 Ultra model only.

[4] AP performance improvements shown compared to Galaxy S25 Ultra. Actual performance will depend on user environment, conditions and pre-installed software and applications.

[5] Now Nudge feature requires a Samsung Account login. Available functions and features may vary by country, region, and language. Text message prompts currently available with Samsung Messages and certain third-party messaging apps including Google Messages and Google Chat. Based on availability at the time of product launch. May change without notice. Share photos in Now Nudge works by analysing available image content. Accuracy of results is not guaranteed.

[6] Now Brief feature requires Samsung Account login. Service availability may vary by country, language, device model and apps. Some features may require a network connection. Modes and Routines need to be enabled to use Personal Data Engine for context-based Routines suggestions. User needs to consent to access permissions such as photos, videos, audio files, and calendar events. May not display moments depending upon exposure policy. Energy Score requires health data tracked from Samsung Galaxy Watch or Galaxy Ring and is intended for general wellness and fitness purposes only. The description of photos provided by moments may not align with the user’s intent. Notifications for dog walking require SmartTag2 and Pet Care in SmartThings to be activated. SmartTag2 sold separately. Events schedule notification is supported with calendar apps that utilise Android calendar database and available if Samsung Calendar is installed. Notifications for coupons only available for coupons added to Samsung Wallet with expiration date. Notifications must be switched on to be used as the recalled data. Recalled data available from supported app notifications, Messages, Gmail and Samsung Wallet and data collected from Gmail is only applicable if the user consents to Personal Data Intelligent’s Gmail read permission. Recalled data for reservation details only available from reservation confirmation messages.

[7] Availability may vary by region/country and language.

[8] Results may vary depending on light condition and/or shooting conditions including multiple subjects, being out of focus or moving subjects.

[9] Super Steady results may vary depending on editing method and/or shooting conditions.

[10] Photo Assist may require a network connection and Samsung Account login. Service availability may vary by country, language or device model. Photo Assist may result in a resized photo. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.

[11] Creative Studio feature requires a network connection and Samsung Account login. Service availability may vary by country, language or device model. The accuracy and reliability of the generated output is not guaranteed. Sticker sets only compatible with Samsung Keyboard and can only be shared via Quick Share feature with other Galaxy devices that have One UI 5.0 or later installed and Quick Share app version 13.8.50.x or later.

[12] Galaxy Buds are available to connect as Bluetooth Audio regardless of OS, but to configure advanced settings, Galaxy Buds must be paired with a smartphone with Android 10.0 or above and a minimum of 1.5GB of memory.​ Advanced settings on the quick panel or Buds menu in Settings include Noise Control, Adaptive EQ, Pinch Control and software update. ​Some features are only available on compatible Samsung Galaxy smartphones.​ Android is a trademark of Google LLC.

[13] Available on Buds4 Pro.

[14] AI features require a compatible Samsung Galaxy phone.

[15] The ability to purchase New Galaxy Club (generally) is available to consumers only via Samsung.com and through the Enhanced Partnership Program (excluding the Samsung Staff Portal). It is not available to customers shopping on Samsung Business Shop. New Galaxy Club and Samsung Care+ are not insurance products. Samsung Care+ coverage, service type and promotion details may vary by country/region and deductible (service fee) may apply. To be eligible for Samsung Care+ and New Galaxy Club promotion benefit, registration may be required. For detailed information, please visit https://www.samsung.com/au/new-galaxy-club/.

[16] T&CS apply. Visit Chadstone, Mount Gravatt or Parramatta Samsung Experience Stores for full details.

[17] Zoom distances past 10x zoom may express some image deterioration.