In this second of a three-part series on how Galaxy AI[1] transforms everyday life, find out how Galaxy AI steps in as your intuitive productivity ally, empowering you to tackle every task with ease and efficiency, so you can accomplish more with less stress.

Save Time with Seamless Workflows

Turn your recordings into smart summaries with Transcript Assist.[2]

Be it the workplace, classroom or even when planning an upcoming trip with friends, manually jotting down notes from the discussion or transcribing meetings can be incredibly tedious and exhausting, often eating into the few precious moments meant for productivity or creativity.

The good news is you can now bid farewell to painstakingly noting down each word of a conversation by using Transcript Assist[3], which efficiently transcribes recordings and organises them into notes, producing efficient summaries. Together with Galaxy AI, you can also get suggested reminders and schedules based on the contents of your recording[4], so you and the person you are talking to never miss a beat.

Teams can also enjoy seamless workflows by leveraging Note Assist[5]. The feature helpfully distils the essence of your notes into actionable insights, together with a condensed summary of all the key information. In addition, it can translate the notes into other languages, and reformat it to one’s desired style.

Always Stay on Task

Receive a personalised rundown of your day from Now Brief, keeping you on track all afternoon long.

We’ve all been there: After wrapping up a busy morning at work, you’re feeling slightly overwhelmed by the never-ending to-do list and the endless notifications and reminders only add to the anxiety.

Now imagine looking down at your smartphone and seeing a concise and contextual briefing instead, tailored to your location, schedule and needs. This is what Galaxy AI’s Now Brief[6] offers. With just a quick glance, you can get relevant insights such as the latest weather update and your upcoming calendar events – so you can cut through the noise, stay focused on what truly matters, and make smarter decisions.

Get Answers You Need, Instantly

From outfit choices to everyday decisions, Gemini Live makes daily tasks easier.

The question of “What will I wear tomorrow?” is one that we face daily – and sometimes, this can be distracting or even difficult when one’s mind is preoccupied with more urgent tasks at hand.

Gemini Live[7] can now make those everyday decisions like this easier. By simply pointing the camera towards their wardrobe and clothing, users can get suggestions on how to categorise items and optimise space. Alternatively, they can also share their screen while browsing online retailers to receive personalised style advice. With the ability to see what the user sees and respond in real time, your Galaxy smartphone feels like a trusted friend who’s always ready to help.

All set to kick off the art of getting things done the smart way? Harness the capabilities and convenience of AI, with the power of foldable displays on the Galaxy Z Fold7 which debuts the all-new One UI 8 on Android 16[8], delivering an intuitive and immersive way to interact with Galaxy AI on its expansive screen. Or discover the Galaxy Z Flip7’s intuitive, one-handed experience with features like Gemini Live and Now Brief, now available directly on the FlexWindow.[9]

With Galaxy AI by your side, daily tasks, communication, and more, become effortless as intuitive, smart companions empower you to work smarter, boosting true productivity while simplifying your day.

[1] Galaxy AI features are currently free of charge, with any specific plans for premium AI services to be decided in close coordination with our partners. There are currently no plans to charge for Galaxy AI features, however different terms may apply to other AI features provided by third parties.

[2] You must be logged in to your Samsung account to use the Summary feature. Due to the nature of AI, results and quality may vary each time.

[3] Transcription and Summary features for Transcript Assist require a network connection and Samsung Account login. Features for Transcript Assist only available on the pre-installed Samsung Voice Recorder app or files recorded using the pre-installed Samsung Phone app, Samsung Notes app or Samsung Interpreter app. Voice recording feature in the pre-installed Samsung Phone app may not be supported in some countries. Audio files must be under 3 hours in duration to be processed. Summarising feature for Transcript Assist can be activated when a certain number of characters is met. Service availability may vary by language. Accuracy of results is not guaranteed.

[4] Transcription and Summary features for Transcript Assist require a network connection and Samsung Account login. Features for Transcript Assist only available on the pre-installed Samsung Voice Recorder app or files recorded using the pre-installed Samsung Phone app, Samsung Notes app or Samsung Interpreter app. Voice recording feature in the pre-installed Samsung Phone app may not be supported in some countries. Audio files must be under 3 hours in duration to be processed. Summarising feature for Transcript Assist can be activated when a certain number of characters is met. Service availability may vary by language. Accuracy of results is not guaranteed.

[5] Samsung Account and Wi-Fi or mobile data required. Feature must be enabled with latest version of Samsung Notes. May not work on all content pasted or written content. The Auto format function has a limit on the number of characters.

[6] Now Brief feature requires Samsung Account login. Service availability may vary by country, language, device model and apps. Some features may require a network connection. Modes and Routines need to be enabled to use Personal Data Engine for context-based Routines suggestions. User needs to consent to access permissions such as photos, videos, audio files, and calendar events. May not display moments depending upon exposure policy. The description of photos provided by moments may not align with the user’s intent. Events schedule notification is supported with calendar apps that utilize Android calendar database and available if Samsung Calendar is installed. Notifications for coupons only available for coupons added to Samsung Wallet with expiration date.

[7] Gemini is a trademark of Google LLC. Gemini Live feature requires internet connection and Google Account login. Compatible with certain features and certain accounts. Available on select devices and select countries, languages, and to users 18+. Features may differ depending on subscription and results may vary. Set up may be required for certain functions or apps. Accuracy of results is not guaranteed.

[8] Official rollout of One UI 8 will apply to the following Galaxy devices this year: Galaxy S25 series, Galaxy S24 series, Galaxy Z Fold6, Galaxy Z Flip6, Galaxy S24 FE, Galaxy S23 series, Galaxy Z Fold5, Galaxy Z Flip5, Galaxy S23 FE, Galaxy S22 series, Galaxy Z Fold4, Galaxy Z Flip4, Galaxy S21 FE, Galaxy Tab S10 series, Galaxy Tab S10 FE, Galaxy Tab S10 Lite, Galaxy Tab S9 series, Galaxy Tab S9 FE, Galaxy Tab S8 series, Galaxy A56 5G, Galaxy A36 5G, Galaxy A26 5G, Galaxy A17 5G, Galaxy A17, Galaxy A07, Galaxy A06 5G, Galaxy A55 5G, Galaxy A35 5G, Galaxy A25 5G, Galaxy A16 5G, Galaxy A16, Galaxy A15 5G, Galaxy A06, Galaxy A54 5G, Galaxy A34 5G, Galaxy A73 5G, Galaxy A53 5G and Galaxy A33 5G.

[9] Certain applications may not support FlexWindow widgets.

In the rhythm of daily life, moments come and go in the blink of an eye — often leaving one with the desire to capture the beauty, emotions and essence of these experiences in a snapshot to reminisce and look back on in the future.

In this first of a three-part series on how Galaxy AI[1] transforms everyday life, discover how Galaxy’s advanced camera experience integrates with intelligent processing for stunning outputs, transforming ordinary shots into lasting masterpieces.

Whether you’re exploring the outdoors, at a family gathering or simply taking quick snaps to share with friends online, Galaxy AI is your creative companion that helps you seize every opportunity to enhance your photos effortlessly and add that much-needed touch of magic.

Perfect Your Photos

Add in creative elements with Drawing assist

When you’re flipping through vacation photos with friends, there’s always that one great shot which captured the moment in all its glory, encapsulating the fun and excitement with your favorite group of people. And when you want to do something special and gift them a picture momento from one of your shared adventures, why not add a personal touch to make the photo extra fun – like sketching in a crown to celebrate them.

With Galaxy AI’s Drawing Assist[2] that brings ideas to life through sketches, text or image prompts, you can add in creative elements like crowns, balloons and more, with the option to choose from different styles like Watercolor, Illustrations, Sketch, Pop Art, and 3D Cartoon.

Remove the Clutter, Focus on What Matters

Move, erase or enlarge objects and let Generative Edit rebuild the background seamlessly

Ever captured a beautiful moment with a loved one then realised the shot was marred by a distracting element like passersby, or some unsightly mess that draws the eye away from what truly matters? Editing this to perfection might seem daunting especially if you have ever been frustrated by tools that erase unwanted objects but leave you with a blurry, unnatural mess.

Enter Photo Assist[3] which helps you move, erase or enlarge objects. You can also adjust angles and fill in backgrounds with AI-powered precision thanks to Generative Edit[4] which analyses the image and regenerates it accordingly. This means that when you remove an element, Generative Edit can rebuild the background seamlessly, ensuring the edited image looks so natural you can hardly tell it has been modified.

The all-new Suggest Erases feature also makes editing smarter and simpler by proactively suggesting elements to be removed with the tap of a button – for example, identifying passers-by, so you never miss the chance to refine your favorite shots.

Harness Limitless Creativity

Transform your portraits using AI generated styles with Portrait Studio

Looking for a way to jazz up your profile image on social media? Whether it’s a boring headshot or images of your pets, easily edit and enhance the shot with Portrait Studio[5]. With this feature, you can choose from styles like artistic painting, 3D cartoons, fisheye or professional-quality portrait to create a frame-worthy masterpiece with one quick tap.

Ready to take on the art of the do-over? Check out the recently launched Galaxy Z Fold7 which allows you to leverage its large, unfolded screen to curate your next masterpiece with Side-by-Side Editing and Show Original that presents real-time comparison of original and edited versions, or the Galaxy Z Flip7, a pocket-sized selfie studio[6] that enables you to capture crisp and detailed selfies right from the FlexWindow which can then be further enhanced with Galaxy AI.

Your journey to transform photos and videos into next level content starts with Galaxy AI, where studio-quality enhancements can all be done in the palm of your hand, no extra tools required.

[1] Galaxy AI features are currently free of charge, with any specific plans for premium AI services to be decided in close coordination with our partners. There are currently no plans to charge for Galaxy AI features, however different terms may apply to other AI features provided by third parties, at the end of 2025.

[2] Drawing assist feature requires a network connection and Samsung Account login. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.

[3] Samsung Account may be required to use certain AI Photo Assist features. Edit Suggestion is compatible with JPG, PNG. GIF and MP4 formats. Edit results may vary depending on the photography or filming condition. Images generated by the Live Effect feature will be saved in MP4 format. Editing with Generative Edit results in a resized photo up to 12MP. Editing with Portrait Studio results in a resized photo up to 9MP. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. Accuracy of results is not guaranteed.

[4] Generative Edit feature for Photo Assist requires a network connection and Samsung Account login. Editing with Generative Edit may result in a resized photo. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.

[5] Requires Samsung Account, Wi-Fi connection or mobile data. Portrait Stuido may generate unexpected results. Feature activated when it recognises a face in the image. May not work if the person’s entire face cannot be seen clearly. Editing with Portrait Studio results in a resized photo up to 9MP. A visible watermark is overlaid on the image output upon saving in order to indicate that it is generated by AI. The accuracy and reliability of the generated output is not guaranteed.

[6] Results may vary depending on light condition and/or shooting conditions including multiple subjects, being out of focus or moving subjects.

Australians are redefining what it means to live a multi-dimensional life. New research[1] from Samsung Electronics Australia reveals that one in four Millennials are pursuing a side hustle, and nearly one in five Gen MZ (Millennials and Gen Z) are diving into content creation.

The research paints a vivid picture of Gen MZ as a generation that defies traditional labels, choosing instead to embrace multidimensional identities and live life on the flip side. Nearly half (48%) proudly identify as professionals, yet their sense of self extends far beyond the workplace. Many also see themselves as travellers (28%), connectors (25%), nurturers (24%), gamers (21%), fitness enthusiasts (16%), and creatives (16%) – a snapshot of passions that reflect a desire to explore every facet of life. This appetite for variety and self-expression is what defines how Gen MZ prefers to live on the flip side, blurring boundaries and reimagining what it means to thrive in today’s world.

Rather than compartmentalising their time into rigid blocks, almost 30% Gen MZ report blending work, play, and personal growth throughout the day, challenging the conventional 9-to-5 model and embracing a more fluid, experience-led lifestyle.

This shift also highlights a generation committed to personal growth and self-expression with almost half engage in wellness activities and 40% focus on learning and skill-building.

With the recent launch of the brand’s slimmest foldables: the Galaxy Z Fold7 and Galaxy Z Flip7, Samsung is here to empower the multi-hyphenate generation with the tools they need to successfully embrace every facet of their lives – no matter what that might be.

A true champion Australia’s multi-hyphenate generation, Tanya Hennessy – comedian, radio host, content creator and soon-to-be mum – has fully embraced the modern juggle. “We’re living in a time where being a multi-hyphenate isn’t just accepted—it’s celebrated. I’m a radio host, a podcaster, a writer, and a content creator – I’m constantly switching between professional and hyper-creative – and I need tech that is going to keep up and ideally make that easier for me.”

The ultra-sleek and stylish Galaxy Z Fold7 and Flip7 are packed with cutting-edge technology—including a superior camera for capturing content, Galaxy AI and Gemini Live capabilities[2] allowing users to ask questions, get suggestions, and managing tasks without switching apps, and a foldable form factor that keeps them pocketable while unfolding to a larger screen. They seamlessly adapt to your lifestyle and are the ultimate multitasking tools to empower you to express, explore, and excel—no matter which hat you are wearing.

Tanya says, “The Galaxy Flip7 has been such a lifesaver. It comes with me everywhere – it’s got a brilliant camera and editing features. Plus, it acts as its own tripod, so I don’t need to carry anything – I just set it down, take the shot, and go.”

While nearly 70% of Australians depend on their mobile phones to juggle work, life, and creative pursuits, technology remains a double-edged sword with more than one in five respondents feeling overwhelmed by the sheer number of apps and the lack of seamless integration. Samsung is looking to help Australians by giving them the ability to streamline their lives through their phones.

“The new Fold7 and Flip7 mark a shift in how we think about our smartphones – they’re not just devices, but every day companions. From personalised updates that keep you ahead of the day, to hands-free help when you need it most, these foldables are built to take the pressure off busy, multitasking lives and give Australians more freedom to focus on what matters most,” said, Nathan Rigger, Head of Product, Mobile eXperience, Samsung Australia.

The Samsung Galaxy Z Fold7 is available in Jet Black, Blue Shadow, Silver Shadow, and Mint (Samsung.com online exclusive) from $2,899 (256GB), and the Samsung Galaxy Z Flip7 is available in Jet Black, Blue Shadow, Coral Red, and Mint (Samsung.com online exclusive) from $1,799 (256GB).

To find out more about Galaxy Z Fold7 and Galaxy Z Flip7, please visit: Samsung Newsroom Australia, Samsung Mobile Press and samsung.com/au/.

[1] Based on the research commissioned by Samsung Electronics Australia, conducted independently by Pure Profile, an Australian owned Data and Insights business that sampled over 1,000 Australians aged over 18, in line with the current ABS census statistics. The fieldwork was conducted between 12th to 15th September 2025.  Total sample; Unweighted; base n = 1022

[2] Galaxy AI features are currently free of charge, with any specific plans for premium AI services to be decided in close coordination with our partners. There are currently no plans to charge for Galaxy AI features, however different terms may apply to other AI features provided by third parties, at the end of 2025.

For more than a decade, a bar phone was the epitome of smartphones, providing us with a gateway to embrace digital lives. Over time, these devices have significantly grown and evolved, embodying considerable changes in both form and function.

Today, we stand at an inflection point. At Samsung, we are not just witnessing the next evolution of mobile; we are leading it, driven by a fundamental belief that technology should adapt to the nuances of how we live, work, and play, no matter how big or small.

Our latest foldable devices mark the unfolding of a new era, with devices like the new Galaxy Z Fold7 and Flip7 as the definitive next steps in mobile computing. Defined by youthful dynamism, a mobile-first economy, and burgeoning creator culture, Southeast Asia and Oceania (SEAO) is the perfect incubator for technology that breaks from convention. More importantly, we see tremendous opportunity in this region to empower a fundamental and lasting shift in user behavior, driven by a form factor that mirrors the different ebbs and flows of modern life.

A new form factor for new behaviors

Our journey began back in 1996, when we declared the “Year of Design Revolution.” This laid the foundation for the human-centered design ethos that continues to evolve to this day: that technology must not only help us do more, but inspire us to be more. This philosophy of putting users at the center of design underpins Samsung’s product portfolio, including the foldable category, and we are witnessing a transformation firsthand across SEAO, where two distinct new behaviors have emerged.

First, devices like the Galaxy Z Flip Series have become a vibrant statement of personal style and a catalyst for creative expression. In the hands of a new generation of creators from SEAO, it is a useful compact companion that supports their creative social commitments. We see users across the region using Flex Mode[1] to prop the device up, freeing their hands to interact with their audience. They are filming vlogs and unique social content, while engaging with their communities with a form factor that empowers them with more flexibility and freedom. In the new Galaxy Z Flip7, an expansive 4.1-inch[2] edge-to-edge FlexWindow enhances convenience and comfort when typing messages and the Now Brief[3] feature is now also newly available on the FlexWindow[4] to easily provide personalised updates like event reminders, music recommendations, and fitness summaries.

Meanwhile, the Galaxy Z Fold Series is redefining productivity for a mobile-first generation of professionals and entrepreneurs. In a region known for its hustle, the Galaxy Z Fold transforms from a phone into an expansive workspace, taking users from convenience to genuine competitive advantage in an instant. This is made possible by our relentless engineering breakthroughs, from our industry-leading durable hinge design, to the continuous refinement of our vibrant, immersive foldable displays. The new Galaxy Z Fold7 is the thinnest and lightest addition to the Series. With a 200 MP high-resolution camera, best-in-class processor, and Galaxy AI[5] optimised for its flexible format and expansive screen, the device unlocks new levels of efficiency and delivers premium performance and experiences.

An intelligent canvas for a connected future

We introduced Galaxy AI in the Galaxy S24 Series, defining a new era of mobile AI innovation. Since then, we have continued to develop its capabilities, and have seen more than 70% of Galaxy S25 Series users leverage a suite of Samsung and Google AI tools[6]. We are driving the future of personalised, multimodal AI and the unique architecture of a foldable is the perfect vehicle for this. With the latest One UI 8 update, our software now integrates a large-screen optimised interface with multimodal capabilities, offering experiences we couldn’t have imagined up until just a few years ago.

The Galaxy Z Fold Series come with capabilities that understand the context displayed onscreen, so you can get things done with maximised efficiency and productivity. For example, with screen sharing or camera sharing on Gemini Live[7], users can simply show Gemini what they are looking at and ask questions to get instant insights. Meanwhile, the combination of advanced hardware with an AI-powered ProVisual Engine offers Galaxy Z Fold7 users flagship camera experiences in a foldable.

As we continue to drive AI innovation, our vision is for ambient intelligence to seamlessly be integrated into daily life such that it becomes second nature. We want to build a future where your devices become much smarter and can anticipate, perceive and work in the background to help make life more effortless.

Our unwavering confidence in the unfolding future

Our journey with foldable innovation has taken us from bold concept to a thriving, mainstream category in the premium segment, and our confidence in its future has never been stronger, because we see its impact every day in the hands of our users, as well as through engagement with our passionate community on platforms like Samsung Members, where we co-create the future of the mobile experience.

For Samsung, the foldable form factor is another testament to our unwavering commitment to innovation that enriches lives. We are proud to be leading this charge, and excited to see how consumers in SEAO continue to use this technology to shape their own futures. The next chapter of mobile is not just coming; it is unfolding before our very eyes.

[1] Flex Mode supported at angles between 75°and 115°. Some apps may not be supported in Flex Mode.

[2] Measured diagonally, Galaxy Z Flip7’s Cover Screen size is 4.1 inch in the full rectangular form; actual viewable area is less due to the rounded corners and camera hole.

[3] Now Brief requires Samsung Account login, app compatibility and user’s consent to access certain information. Service availability may vary. Energy Score requires health data tracked from Samsung Galaxy Watch or Galaxy Ring and is intended for general wellness and fitness purposes only.

[4] Certain applications may not support FlexWindow widgets.

[5] Galaxy AI features are currently free of charge, with any specific plans for premium AI services to be decided in close coordination with our partners. There are currently no plans to charge for Galaxy AI features, however different terms may apply to other AI features provided by third parties, at the end of 2025.

[6] Samsung-commissioned research firm Symmetry (Smoothmedia Consulting Limited) identified key motivators and barriers surrounding mobile AI usage among consumers across 10 individual markets: Brazil, France, Germany, India, Japan, Mexico, South Korea, United Arab Emirates, United Kingdom and United States of America.

[7] Gemini is a trademark of Google LLC. Gemini Live feature requires internet connection and Google Account login. Compatible with certain features and certain accounts. Available on select devices and select countries, languages, and to users 18+.

Ever since Samsung created the foldable category by unveiling the first foldable smartphone in 2019, Samsung has pursued one goal: to give users large-screens in a pocket-friendly device. Years and thousands of design and engineering advancements later, Galaxy foldable devices have again not only exceeded that goal but set a new standard for mobile foldable innovation.

The Galaxy Z Fold7 and Z Flip7 are Samsung’s thinnest, lightest and most advanced foldables to date.

Pocket-friendly Proportions

Galaxy Z Flip7 slides into pocket at just 6.5 mm thin when open and 13.7 mm when closed.  An ultra-high-density circuit board makes sure there is no wasted space internally and Samsung enhanced the battery’s energy density, boosting its capacity by 300 mAh while reducing its thickness.

Meanwhile, Galaxy Z Fold7 is nearly half the thickness of the original Fold, measuring just 8.9 mm folded and 4.2 mm unfolded[1].

Galaxy Z Fold7 introduces a third-generation FlexHinge that is 27% thinner and 43% lighter than its predecessor[2]. Key upgrades include:

• Thinner critical rotating and supporting elements, resulting in a hinge that is smaller in size.
• Separate supporting and rotating functions add structural stability.
• A wingplate that opens wider delivers a flatter and cleaner screen for a more premium viewing experience.

Thinner Displays

The display is a cornerstone of Galaxy Z Fold7’s hardware innovations:

• Reduced display thickness by completely reoptimising the panel structure.

With Galaxy Z Flip7, Samsung maintains the Z Flip series’ iconic design but packs more power in a smaller package:

• A new edge-to-edge Infinity Cover Display removes the black notch to provide more content and cleaner visuals.
• The HID camera is precisely corner-mounted, keeping visuals clean and symmetrical.
• The display bezel shrinks from 3.94 mm to 1.25 mm, a 68% reduction that makes Galaxy Z Flip7 the Galaxy’s thinnest display bezel on a foldable.

Pro Cameras, Optimised for Potability

Galaxy Z Fold7 delivers an ultra-level camera experience, providing flagship technology in a sleek and light design.

• First 200 MP wide-angle camera in a Galaxy Z Series
• The camera module shrunk by 18% and ran nearly 30,000 simulations, culminating in the thinnest 200 MP camera on a foldable device that doesn’t sacrifice image quality.

On Galaxy Z Flip7, the camera module has been redesigned from the ground up, delivering flagship image quality in a slimmer housing. To achieve a thinner design while maintaining high performance, Samsung streamlined the internal structure of the entire module, incorporating a smaller actuator to ensure high-performance autofocus with less bulk.

Strong Materials, Lighter Feel   

The Bottom Line

Give consumers a refined foldable that feels as effortless as any premium smartphone.

Welcome to the new era of pocket-ready power.

[1] The thickness of Galaxy Z Fold7 when unfolded does not include the frame of the Main Screen.

[2] Compared to previous Galaxy Z Fold series.

Samsung Electronics Co., Ltd. today announced that Galaxy Z Fold7, Galaxy Z Flip7, Galaxy Z Flip7 FE, Galaxy Watch8 and Galaxy Watch8 Classic are now widely available in Australia. Record-breaking sales during the pre-order period have highlighted Australians’ appetite for foldable devices.

The launch of Samsung’s latest foldable phones and smartwatches comes as research commissioned by Samsung Australia reveals almost half of Australians surveyed claim to use their smartphones to multitask more (45%) over the past two years[1], and almost half of Australians claim that cost (46.5%) and time (46.9%) are the key barriers to achieving their health and fitness journey[2]. The new Galaxy Z series and Watch8 series aim to raise the bar by seamlessly blending design, engineering and powerful AI[3] to elevate everyday life and adapt to users’ unique, multi-faceted lifestyles.

Eric Chou, Vice President of Mobile eXperience at Samsung Electronics Australia said, “We are particularly excited to be launching our seventh generation of Galaxy foldables along with our Galaxy Watch8 series in Australia. The new Galaxy Z Fold7, Galaxy Z Flip7 and new Galaxy Z Flip7FE are the culmination of 15 years of R&D, creating the pinnacle of design, hardware and software in a foldable form, while the Galaxy Watch8 series combines powerful new on-device AI with improved comfort and hardware advancements to reshape the wearables experience. These new products are designed to enhance the multi-faceted lifestyles that Australians enjoy, making these devices the ultimate multitasking companions.”

Galaxy Z Fold7 and Z Flip7: Ultra-Thin and Light with Intuitive Intelligence

Galaxy Z Fold7 and Z Flip7 represent the next leap in smartphone innovation — refined through years of breakthrough engineering and elevated with advanced intelligence. Galaxy Z Fold7 and Z Flip7 are Samsung’s thinnest, lightest and most advanced Z series yet. Powered by cutting-edge performance and seamlessly integrated Galaxy AI, they are intelligent, adaptive companions that anticipate and respond to your needs in real time. With expansive, flexible displays, pro-grade cameras and context-aware intelligence, they open up new realms of productivity, creativity and connection.

Galaxy Z Fold7 brings Galaxy advancements together and broadens their scope, delivering the Ultra experience in the thinnest, lightest and most advanced foldable yet. It offers immersive, high-octane performance on an expansive screen, empowering you to game, stream, connect and create all at once. Galaxy’s true AI companion experience has also been optimised for the foldable format, enabling fluid interactions across more apps and the larger screen. And with Camera and Screen Sharing with Gemini Live[4], you can talk naturally to Gemini about what you’re viewing. Simply share a picture of a local delicacy while you’re exploring a new city and ask Gemini where to try it nearby. Plus, Galaxy Z Fold7’s Ultra-grade 200MP high-resolution camera gives you the freedom to shoot at flexible angles, putting professional-quality content creation at your fingertips. Enjoy convenient editing features like Generative Edit, which now automatically detects passerby in the background of photos and proactively recommends what to remove, eliminating the need to make manual selections. With Galaxy Z Fold7, you get familiarity in a head-turning new design that unfolds into something extraordinary.

Galaxy Z Flip7 distills flagship power, intelligence and personality into a compact and iconic form. With its edge-to-edge FlexWindow, you can express yourself, access key features at a glance and stay connected, all without opening the device. Built for dynamic lifestyles, Galaxy Z Flip7 transforms the way you capture and share — from flawless selfies to cinematic video — all with the agility and creativity only a Flip can offer. To help you stay in control of your day, Now Bar[5] delivers helpful information right on Galaxy Z Flip7’s FlexWindow. See what song is playing, view your workout progress or check on the ETA of your rideshare with one quick glance. You can also use Camera Sharing with Gemini Live to share what you see through your camera and chat with Gemini in real time, whether you’re asking for road trip tips while traveling with your dog or you want outfit suggestions based on the day’s weather. Simply share your camera in Flex Mode and converse with Gemini hands-free. And with fun new features like Portrait Studio for Pet, you can instantly transform any snapped or downloaded pet photo into a work of art. Choose from styles like artistic painting, 3D cartoon, fisheye or professional-quality portrait and create a frame-worthy masterpiece with one quick tap. Galaxy Z Flip7 is the perfect balance of style, substance and smart utility — a true AI companion that’s built to last, flip after flip.

Galaxy Z Fold7 and Galaxy Z Flip7 aren’t just next generation foldables; they are a new class of smartphone designed to fit in your life and elevate it. Familiar yet transformative, they blend power, portability, style and substance, whether you seek a elevated experience or an AI powerhouse that fits in your pocket. As form factors evolve to look and think differently, this generation of foldables represents the next leap in smartphone innovation. Years of breakthrough engineering have led foldables to become flexible canvases for the new AI experience.

Galaxy Watch8 Series: Ultra-Comfort Meets Real-Time Motivation

Completing the Galaxy ecosystem, the Galaxy Watch8 Series – including Galaxy Watch8 and Galaxy Watch8 Classic – brings the same spirit of re-engineering found in the new phones to the wrist. Galaxy Watch8 features advanced sensor technology and creates an intuitive AI-powered experience to help users fulfil a better, more connected life. Its ultra-thin cushion design and Dynamic Lug system flex naturally for all-day comfort and more precise sensor contact. Leveraging Samsung’s BioActive Sensor for continuous wellness tracking, the watches deliver real-time insights and instant rewards or alerts across sleep, stress, nutrition and activity, turning healthy intentions into immediate, motivating feedback.

Plus, for the first time, Galaxy Watch8 introduces the Antioxidant Index[6] in a smartwatch, enabling consumers to measure carotenoid levels in just five seconds and make informed lifestyle choices.

Australian launches and activations

Samsung Experience Store, Westfield Mt Gravatt Shopping Centre

As the company marks the Australian launch of its highly anticipated Galaxy Z Fold7, Galaxy Z Flip7 and Watch8 series, Samsung also launched its brand-new Samsung Experience store at Westfield Mt Gravatt in Brisbane, on Friday, July 25, furthering its commitment to offering customers an enhanced shopping experience, both online and offline.

Joining seven other large format stores around the country, the new Samsung Experience Store gives visitors a preview of Samsung’s latest products, with 192 square metres dedicated to showcasing the full Galaxy range. The store offers customers the opportunity to get hands on with and purchase everything from smartphones to tablets to wearables, including Samsung exclusive colours and products. Visitors can even try on cases and accessories on their existing devices.

A true experience store, the space includes a designated learning area that will run regular sessions by Galaxy experts and guest hosts, offering attendees a deep dive into various topics, including Galaxy’s cutting-edge features. There is also a dedicated Customer Service area, where customers can get one-on-one assistance with their devices and onsite repairs.

Samsung Experience Store, Westfield Mt Gravatt Shopping Centre

“We are thrilled to be launching our newest Samsung Experience Store in Mount Gravatt, offering our QLD customers the opportunity to come visit our Galaxy experts and discover the breadth of what Samsung mobile has to offer in our beautiful new retail space. The Mount Gravatt store seeks to elevate our customer’s shopping and educational experience while providing a personalised, one-on-one experience,” Chou explained.

The launch of the new Galaxy Z series and Watch8 series is also backed by a bold, nationwide integrated marketing and communications campaign designed to connect with consumers across every touchpoint.

Samsung’s latest innovations will be impossible to miss, with the campaign spanning digital and social media, TV, BVOD/SVOD, video, display, strategic publisher partnerships, creator collaborations, PR, and more than 1,300 out-of-home (OOH) placements. These include Samsung’s iconic panels at Sydney’s Broadway and George Street, and Melbourne’s Emporium, as well as full ‘Station Dominations’ at key commuter hubs – Parramatta and Central in Sydney, and Southern Cross in Melbourne. Making a striking entrance, the campaign also features the first-ever 3D-enabled takeover at Southern Cross, along with over 140 newly upgraded displays.

Availability

From today, Samsung Galaxy Z Fold7, Galaxy Z Flip7, Galaxy Z Flip7 FE, Galaxy Watch8, and Galaxy Watch8 Classic are available in Australia, with pricing and colour options listed below:

For more information about the Galaxy Z series and Galaxy Watch8 series, please visit: Samsung Newsroom Australia, and Samsung.com/au/.

[1] Based on the research commissioned by Samsung Electronics Australia, conducted independently by Pure Profile, an Australian owned Data and Insights business that sampled over 1,000 Australians aged over 18, in line with the current ABS census statistics. The fieldwork was conducted in June 2025. Total sample; Unweighted; base n = 1010

[2] Based on the research commissioned by Samsung Electronics Australia, conducted independently by Pure Profile, an Australian owned Data and Insights business that sampled over 1,000 Australians aged over 18, in line with the current ABS census statistics. The fieldwork was conducted in June 2025. Total sample; Unweighted; base n = 1010

[3] Galaxy AI features are currently free of charge, with any specific plans for premium AI services to be decided in close coordination with our partners. There are currently no plans to charge for Galaxy AI features, however different terms may apply to other AI features provided by third parties, at the end of 2025.

[4] Gemini is a trademark of Google LLC. Gemini Live feature requires internet connection and Google Account login. Compatible with certain features and certain accounts. Available on select devices and select countries, languages, and to users 18+. Galaxy AI features are currently free of charge, with any specific plans for premium AI services to be decided in close coordination with our partners. There are currently no plans to charge for Galaxy AI features, however different terms may apply to other AI features provided by third parties, at the end of 2025.

[5] Availability of functions supported within the apps may vary by country. Some functional widgets may require a network connection and/or Samsung Account login.

[6] Antioxidant Index measures carotenoid levels. Antioxidant Index is for fitness and wellness only. Not intended for use in detection, diagnosis or treatment of any medical condition. Please consult a medical professional for advice if you’re concerned about your antioxidant level.