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		<title>glare free &#8211; Samsung Newsroom Australia</title>
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            <title>glare free &#8211; Samsung Newsroom Australia</title>
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				<title>Samsung Australia Expands Super Big TV Lineup with 115-Inch Neo QLED 4K TV</title>
				<link>https://news.samsung.com/au/samsung-australia-expands-super-big-tv-lineup-with-115-inch-neo-qled-4k-tv?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Thu, 02 Oct 2025 09:00:04 +0000</pubDate>
						<category><![CDATA[Press Releases]]></category>
		<category><![CDATA[TV & Audio]]></category>
		<category><![CDATA[115" Neo QLED]]></category>
		<category><![CDATA[AI Upscaling]]></category>
		<category><![CDATA[Dolby ATMOS]]></category>
		<category><![CDATA[glare free]]></category>
		<category><![CDATA[Neo QLED 4K]]></category>
                <guid isPermaLink="false">https://bit.ly/48N6oVl</guid>
									<description><![CDATA[&#160; &#160; &#160; Samsung Australia has today announced its new 115” Neo QLED 4K QN90F is available for pre-order from Samsung.com/au and select retailers]]></description>
																<content:encoded><![CDATA[<p>&nbsp;</p>
<div id="attachment_7111" style="width: 1034px" class="wp-caption aligncenter"><img class="wp-image-7111 size-large" src="https://img.global.news.samsung.com/au/wp-content/uploads/2025/10/115-inch-Neo-QLED-QN90F-1024x762.jpg" alt="" width="1024" height="762" srcset="https://img.global.news.samsung.com/au/wp-content/uploads/2025/10/115-inch-Neo-QLED-QN90F-1024x762.jpg 1024w, https://img.global.news.samsung.com/au/wp-content/uploads/2025/10/115-inch-Neo-QLED-QN90F-757x563.jpg 757w, https://img.global.news.samsung.com/au/wp-content/uploads/2025/10/115-inch-Neo-QLED-QN90F-768x571.jpg 768w, https://img.global.news.samsung.com/au/wp-content/uploads/2025/10/115-inch-Neo-QLED-QN90F.jpg 1180w" sizes="(max-width: 1024px) 100vw, 1024px" /><p class="wp-caption-text">Samsung Australia bring the 115” Neo QLED QN90F. Image simulated for illustrative purposes. Cables not shown.</p></div>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>Samsung Australia has today announced its new <a href="https://www.samsung.com/au/tvs/qled-tv/qn90f-115-inch-neo-qled-4k-mini-led-smart-tv-qa115qn90fwxxy/">115” Neo QLED 4K QN90F</a> is available for pre-order from Samsung.com/au and select retailers nationwide<a href="#_ftn1" name="_ftnref1"><span>[1]</span></a>. This new supersized Neo QLED QN90F is the largest screen ever to join Samsung’s expansive TV line-up and is optimised to deliver stunning details via AI-enhanced picture quality on the big screen. Made for Australian homes, the 115” Neo QLED QN90F features Samsung award-winning Glare-Free technology, certified<a href="#_ftn2" name="_ftnref2"><span>[2]</span></a> to virtually eliminate distracting glare in bright rooms for a truly immersive viewing experience.</p>
<p>&nbsp;</p>
<p>“Australians love big screen home cinema experiences which has contributed to super large screen TVs becoming the fastest growing segment in the industry<a href="#_ftn3" name="_ftnref3"><span>[3]</span></a>,” said Simon Howe, Director – Audio Visual, Samsung Australia. “With the 115” QN90F, Samsung Australia has further expanded its super large screen line-up offering more Australians access to big-screen options to suit their lifestyle.”</p>
<p>&nbsp;</p>
<h3>Stunning, AI-Enhanced Clarity on our Biggest Neo QLED 4K Yet</h3>
<p><strong>The Neo QLED 4K QN90F </strong>features Samsung’s<strong> most advanced NQ8 AI Gen3 processor<a href="#_ftn4" name="_ftnref4"><span>[4]</span></a>, </strong>utilising 768 neural networks to enhance picture and sound to new heights<strong>. </strong>With 53% of Australians gathering around their TV with friends and family to watch big sporting events<a href="#_ftn5" name="_ftnref5"><span>[5]</span></a>, this processor enhances every detail to deliver a mind-blowing Mini LED picture from virtually any angle or seat in the room.</p>
<p>&nbsp;</p>
<p>The QN90F’s AI-processor also powers Samsung’s exclusive <strong>Supersize Picture Enhancer<a href="#_ftn6" name="_ftnref6"><span>[6]</span></a>, </strong>which uses a deep learning super resolution algorithm to improve clarity and reduce noise across the massive 115” screen. <strong>Quantum Matrix Technology Plus</strong> provides precise lighting control for enhanced contrast and clarity in both dark and light scenes. Further, Samsung’s award-winning <strong>Glare Free technology<sup>1</sup></strong> virtually eliminates glare and reflections, a bug bear of 58% of Australians who claim they hate on-screen glare on their TV<a href="#_ftn7" name="_ftnref7"><span>[7]</span></a>.</p>
<p>&nbsp;</p>
<p>The powerful processor also leverages <strong>4K AI Upscaling Pro </strong>to transform<a href="#_ftn8" name="_ftnref8"><span>[8]</span></a> older or lower resolution content into brilliant 4K, while <strong>Neo Quantum HDR Pro</strong> leverages HDR10+ tone mapping to automatically analyse each scene and boost bright and dark images to reveal extraordinary colour<a href="#_ftn9" name="_ftnref9"><span>[9]</span></a>.</p>
<p>&nbsp;</p>
<p>Given one in five Australians (19%) use their TVs for gaming and over half (56%) for sports viewing<a href="#_ftn10" name="_ftnref10"><span>[10]</span></a>, <strong>Motion Xcelerator 144Hz<a href="#_ftn11" name="_ftnref11"><span>[11]</span></a></strong> ensures exceptional motion clarity with minimal lag or blur. <strong>AI Motion Enhancer Pro<a href="#_ftn12" name="_ftnref12"><span>[12]</span></a></strong> sharpens and smooths fast-moving objects – like a golf ball or AFL Sherrin – to enable Australians to keep their eye on the ball. <strong>Auto</strong> <strong>HDR Remastering Pro<a href="#_ftn13" name="_ftnref13"><span>[13]</span></a></strong> will transform SDR content into HDR-like quality, adjusting brightness, contrast and colour in real-time.</p>
<p>&nbsp;</p>
<p>Top-channel <strong>Dolby Atmos<a href="#_ftn14" name="_ftnref14"><span>[14]</span></a></strong> speakers deliver larger-than-life audio experience while <strong>Object Tracking Sound+<a href="#_ftn15" name="_ftnref15"><span>[15]</span></a></strong> provides dynamic, realistic audio that mirrors movements on screen – like footsteps in an intense chase scene or cars zipping around a track.</p>
<p>&nbsp;</p>
<p>“Not all big screens are created equal. Detail can be lost as content is stretched across a larger screen or it utilises larger pixels losing the finer details on screen,” said Mr. Howe. “As the number one global TV leader for 19 years, Samsung has worked hard to produce features like Supersize Picture Enhancer and AI upscaling to ensure Australians can go bigger without compromising on picture quality, while ensuring that the TV’s sound quality is super-sized to match the incredible picture.”</p>
<p>&nbsp;</p>
<h3>Super Big Lineup of Super Big TVs</h3>
<p>The <a href="https://www.samsung.com/au/tvs/qled-tv/qn90f-115-inch-neo-qled-4k-mini-led-smart-tv-qa115qn90fwxxy/">115” Neo QLED 4K QN90F </a>joins the expansive line-up of super big Samsung TVs, including the <a href="https://www.samsung.com/au/tvs/qled-tv/qn80f-100-inch-neo-qled-4k-mini-led-smart-tv-qa100qn80fwxxy/">100” Neo QLED 4K QN80F,</a> <a href="https://www.samsung.com/au/tvs/qled-tv/qn90f-98-inch-neo-qled-4k-vision-ai-smart-tv-qa98qn90fawxxy/?srsltid=AfmBOopUaCZbrqg8cHeb_JbZfazbjkeQG-o4P3Oh1ENNU_lPlNZRx4Z0">98&#8243; Neo QLED 4K QN90F</a>, and <a href="https://www.samsung.com/au/tvs/uhd-4k-tv/du9000-98-inch-crystal-uhd-4k-smart-tv-ua98du9000wxxy/?cid=au_pd_ppc_prfmx_vd-portfolio_launch_dtc-av-vd-onelaunch_pla_early-order-offer_none_pfm&amp;gclsrc=aw.ds&amp;gad_source=1&amp;gad_campaignid=20272409237&amp;gbraid=0AAAAADnDHEZ2M2PxIMcozu4bXVI4RLWqd&amp;gclid=Cj0KCQjwoP_FBhDFARIsANPG24PH7s_TySWheC8ajZzh8rkjgVqwu-ZYYQ3oCeWqoOc40rX53lf0A0AaAs_GEALw_wcB">98&#8243; Crystal UHD 4K DU9000</a>. This range will be bolstered by the just-announced category-defining <a href="https://news.samsung.com/au/samsung-launches-first-micro-rgb-setting-new-standard-for-premium-tv-technology">115” Samsung Micro RGB TV</a>.</p>
<p>&nbsp;</p>
<p>Each feature <a href="https://www.samsung.com/au/tvs/vision-ai-tv/">Samsung Vision AI </a>for new, personalised experiences. The TVs also deliver added features that you can only get from Samsung – including endless free content on <strong>Samsung TV Plus<a href="#_ftn16" name="_ftnref16"><span>[16]</span></a></strong>, console-free gaming through <strong>Samsung Gaming Hub<a href="#_ftn17" name="_ftnref17"><span>[17]</span></a></strong>, seamless smart home control via <strong>SmartThings<a href="#_ftn18" name="_ftnref18"><span>[18]</span></a></strong> and <strong>Samsung Knox<a href="#_ftn19" name="_ftnref19"><span>[19]</span></a></strong> to help keep your personal data safe and secure.</p>
<p>&nbsp;</p>
<p>All of this is accessible through our <strong>One UI Tizen<a href="#_ftn20" name="_ftnref20"><span>[20]</span></a></strong> operating system, which now supports up to <strong>seven years of OS updates </strong>for continued access to the latest apps, services and AI upgrades.</p>
<p>&nbsp;</p>
<p>The <a href="https://www.samsung.com/au/tvs/qled-tv/qn90f-115-inch-neo-qled-4k-mini-led-smart-tv-qa115qn90fwxxy/">115” Neo QLED 4K QN90F </a>is today available for pre-order for $26,999 AUD. Australian consumers who purchase a 115” Neo QLED 4K QN90F from today until 29 October 2025 from Samsung.com/au will receive $1,000 in bonus value to be used at the time of purchase, plus free standard delivery and tabletop installation to eligible residential postcodes. Terms and conditions apply<a href="#_ftn21" name="_ftnref21"><span>[21]</span></a>.</p>
<p>&nbsp;</p>
<p>For more information on the <a href="https://www.samsung.com/au/tvs/qled-tv/qn90f-115-inch-neo-qled-4k-mini-led-smart-tv-qa115qn90fwxxy/">115” Neo QLED 4K QN90F </a>and the entire Samsung super big TV lineup, visit <a href="https://www.samsung.com/au/tvs/super-big-screen/?srsltid=AfmBOooIiEIBfYwlBJ8JDIERQUjZzAglFGngeFcxSgLcg3yIQrSK51Vb">Samsung.com/au</a>.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p><a href="#_ftnref1" name="_ftn1"><span>[1]</span></a> Includes Harvey Norman</p>
<p><a href="#_ftnref2" name="_ftn2">[2]</a> The QN90F has been independently verified as Glare Free: Reflection Glare UGR &lt;10, Discomfort Glare UGR &lt;22, Disability Glare UGR &lt;34 by UL LLC. (UL Solutions), Certificate Number: V166045 – Exp. 31/12/2025.</p>
<p><a href="#_ftnref3" name="_ftn3"><span>[3]</span></a> Super large screens defined as 98-inch and bigger. Based on internal Samsung sales insights.</p>
<p><a href="#_ftnref4" name="_ftn4">[4]</a> Compared to NQ8 AI Gen2 Processor. Picture quality of upscaled content will vary depending on the quality and resolution of source content and may not apply to PC connection and Game Mode.</p>
<p><a href="#_ftnref5" name="_ftn5"><span>[5]</span></a> Samsung commissioned research by Pure Profile, 2024. N= 1,001</p>
<p><a href="#_ftnref6" name="_ftn6"><span>[6]</span></a> Picture quality may vary depending on the quality and resolution of source content and viewing conditions.</p>
<p><a href="#_ftnref7" name="_ftn7"><span>[7]</span></a> Samsung commissioned research by Pure Profile, August 2025. N= 1,010</p>
<p><a href="#_ftnref8" name="_ftn8"><span>[8]</span></a> Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode.</p>
<p><a href="#_ftnref9" name="_ftn9"><span>[9]</span></a> With spectacular contrast powered by HDR10+ tone mapping, you can appreciate even minor details in scenes made richer with 4K resolution. HDR 10+ now on streaming services. Separate subscriptions required for certain streaming services. Terms apply. The Range of Quantum HDR claims luminance based on internal testing standards and is subject to change according to viewing environment, source content or specific conditions.</p>
<p><a href="#_ftnref10" name="_ftn10"><span>[10]</span></a> Samsung commissioned research by Pure Profile, August 2025. N= 1,010</p>
<p><a href="#_ftnref11" name="_ftn11"><span>[11]</span></a> Requires compatible gaming PC supporting 4K resolution and 144Hz Variable Refresh Rate. Picture quality will vary depending on quality and resolution of source content.</p>
<p><a href="#_ftnref12" name="_ftn12"><span>[12]</span></a> Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode.</p>
<p><a href="#_ftnref13" name="_ftn13"><span>[13]</span></a> Compared to SDR content on 2024 Samsung TV models. The quality of the picture may vary depending on source content and viewing environment.</p>
<p><a href="#_ftnref14" name="_ftn14"><span>[14]</span></a> Source content must be Dolby Atmos® enabled for Dolby Atmos® playback.</p>
<p><a href="#_ftnref15" name="_ftn15"><span>[15]</span></a> The quality of sound effects may vary depending on the source content, installation and environmental characteristics. 43&#8243;, 50&#8243;, 98&#8243; and 115&#8243; feature OTS Lite only.</p>
<p><a href="#_ftnref16" name="_ftn16"><span>[16]</span></a> Channel number counts including Samsung TV Plus and Plex (third-party app) are current as of January 2025. Internet connection and Samsung account required.</p>
<p><a href="#_ftnref17" name="_ftn17"><span>[17]</span></a> A controller may be required depending on the specific game being played on the Gaming Hub.</p>
<p>Internet connection, additional gaming service subscriptions and third party apps (depending on game or service) may be required. Content services are subject to change without notice. Requires Samsung Account. Xbox Game Pass Ultimate subscription and compatible controller required. Fees apply.</p>
<p><a href="#_ftnref18" name="_ftn18"><span>[18]</span></a> Requires Samsung Account, internet connection and SmartThings enabled devices. Please visit www.samsung.com/au/apps/smartthings/ for a list of current compatible devices.</p>
<p><a href="#_ftnref19" name="_ftn19"><span>[19]</span></a> Samsung Knox applies to Samsung TVs powered by Tizen, launched since 2015. Security software update is guaranteed for at least three years from TV product launch. Latest TV software update is required. Evaluated by IT Security and Certification Center, Republic of Korea (Feb 2023, 2024) using the Common Methodology for IT Security Evaluation, Version 3.1 R5 for conformance to the common criteria. Certification No: KECS-CISS-1291-2024.</p>
<p><a href="#_ftnref20" name="_ftn20"><span>[20]</span></a> Internet connection and Samsung Account required. Data and subscription charges may apply. Apps and UI may be subject to change without notice. Agreement of the Smart Hub Terms and Conditions and Privacy Policy is required before use. Kayo &amp; BINGE not available for use in Very Remote regions of Australia. Tizen OS upgrades will be provided for 7 years, starting from release year 2025.</p>
<p><a href="#_ftnref21" name="_ftn21"><span>[21]</span></a> Promotion runs from 9:00AM AEST 2 Oct 2025 to 11:59PM AEST 29 Oct 2025. Offer applies to purchase of a Samsung 115&#8243; QN90F TV through the Samsung Online Store and includes free standard delivery and tabletop installation to eligible residential postcodes, plus $1,000 in bonus value, which allows customers to receive $1,000 in bonus value which must be used at time of purchase. Not valid in conjunction with any other Samsung offer or promotion, unless expressly advised. For full T&amp;Cs, see: https://www.samsung.com/au/tvs/qled-tv/qn90f-115-inch-neo-qled-4k-mini-led-smart-tv-qa115qn90fwxxy/</p>
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				<title>Samsung Concludes Odyssey Cup Dota 2 Championship with Exciting Grand Finals</title>
				<link>https://news.samsung.com/au/samsung-concludes-odyssey-cup-dota-2-championship-with-exciting-grand-finals?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Tue, 05 Nov 2024 17:18:28 +0000</pubDate>
						<category><![CDATA[Display & Monitors]]></category>
		<category><![CDATA[Gaming Monitors]]></category>
		<category><![CDATA[glare free]]></category>
		<category><![CDATA[Odyssey Cup Dota 2]]></category>
		<category><![CDATA[Odyssey G6]]></category>
		<category><![CDATA[Odyssey G6 OLED]]></category>
		<category><![CDATA[OLED Glare Free]]></category>
                <guid isPermaLink="false">https://bit.ly/3YDzIqC</guid>
									<description><![CDATA[Samsung Electronics is delighted to announce the successful conclusion of the 2024 Odyssey Cup Dota 2 Championship; a premier esports event that unites the]]></description>
																<content:encoded><![CDATA[<p><img class="alignnone size-large wp-image-5908" src="https://img.global.news.samsung.com/au/wp-content/uploads/2024/11/dota-1-1024x573.png" alt="" width="1024" height="573" srcset="https://img.global.news.samsung.com/au/wp-content/uploads/2024/11/dota-1-1024x573.png 1024w, https://img.global.news.samsung.com/au/wp-content/uploads/2024/11/dota-1-1000x559.png 1000w, https://img.global.news.samsung.com/au/wp-content/uploads/2024/11/dota-1-768x430.png 768w, https://img.global.news.samsung.com/au/wp-content/uploads/2024/11/dota-1.png 1561w" sizes="(max-width: 1024px) 100vw, 1024px" /></p>
<p><span>Samsung Electronics is delighted to announce the successful conclusion of the 2024 Odyssey Cup Dota 2 Championship; a premier esports event that unites the finest amateur and professional teams from across Southeast Asia and Oceania. The Grand Finals, which took place at the Hatten Hotel Melaka in Malaysia from 10 to 13 October, saw the eight finalist teams vie for the regional championship title and claim their share of the US$20,000 prize pool.</span></p>
<p><span> </span></p>
<p><span>In the fiercely contested finale, Castawake from the Philippines emerged victorious, securing the championship title along with majority of the prize money. Team CSC and Myth Avenue Gaming from Malaysia claimed the second and third positions respectively, in a tournament that highlighted the exceptional talent within the Dota 2 community.</span></p>
<p><span> </span></p>
<div id="attachment_5909" style="width: 1034px" class="wp-caption alignnone"><img class="size-large wp-image-5909" src="https://img.global.news.samsung.com/au/wp-content/uploads/2024/11/Dota-2-1024x574.png" alt="" width="1024" height="574" srcset="https://img.global.news.samsung.com/au/wp-content/uploads/2024/11/Dota-2-1024x574.png 1024w, https://img.global.news.samsung.com/au/wp-content/uploads/2024/11/Dota-2-1000x560.png 1000w, https://img.global.news.samsung.com/au/wp-content/uploads/2024/11/Dota-2-768x430.png 768w, https://img.global.news.samsung.com/au/wp-content/uploads/2024/11/Dota-2.png 1381w" sizes="(max-width: 1024px) 100vw, 1024px" /><p class="wp-caption-text">Attendees had to chance to participate in exclusive giveaways, including the 27-inch Odyssey OLED G6 gaming monitor.</p></div>
<p><span> </span></p>
<p><span>The 2024 Odyssey Cup attracted esports fans who tuned in online to witness the thrilling action live. Additionally, the event featured an exclusive on-site watch party at the Alto Sky Lounge, hosted by Hatten Hotel Melaka. The watch party drew a diverse crowd, including government officials, media representatives, influencers, and passionate fans, creating a vibrant celebration of the rapidly growing esports community. Attendees had the opportunity to engage in exclusive giveaways, including the chance to win the highly sought-after <a href="https://www.samsung.com/au/monitors/gaming/odyssey-oled-g6-g60sd-27-inch-360hz-oled-qhd-ls27dg602sexxy/?srsltid=AfmBOopnlOv9Hzs_xypUiP9xK81GhxdOKnVEKDMG1HoBAirQktnJV8cy" target="_blank" rel="noopener">27-inch Odyssey OLED G6 gaming monitor</a>.</span></p>
<p><span> </span></p>
<p><span>Competitors battled against each other using Samsung’s state-of-the-art Odyssey OLED G6 gaming monitors, which offer an ultra-fast 360Hz refresh rate and OLED glare-free technology. These monitors delivered the precision and performance essential for professional-level competition, further enhanced by high-performance PCs provided by Dreamcore</span><span>, ensuring superior visual and technical quality throughout the tournament.</span></p>
<p><span>Hatten Hotel Melaka, which hosted the event, redefined esports hospitality in Malaysia as the players and attendees enjoyed premium hotel rooms and amenities uniquely designed for gamers.</span></p>
<p><span> </span></p>
<p><span>“The Odyssey Cup has fostered an extraordinary community of gamers, gaming enthusiasts, and fans across the region. The level of competition was remarkable, and the atmosphere during the Grand Finals was nothing short of electrifying,” stated Leslie Goh, Head of Regional Display Solutions, Samsung Electronics Southeast Asia &amp; Oceania. “Together with our partners, we are proud to have created an immersive and unforgettable experience for all participants, magnified by our innovative Odyssey OLED G6 gaming monitors. This event not only showcases the talent in esports, but also reinforces Samsung’s commitment to empowering the gaming community with cutting-edge technology.”</span></p>
<p><span> </span></p>
<p><span>The Odyssey Cup Dota 2 Championship stands as a testament to Samsung&#8217;s unwavering commitment to the global esports industry and the cultivation of a vibrant gaming community. As the esports landscape continues to evolve, Samsung remains dedicated to leading innovation and crafting experiences that resonate with both professional players and casual fans.</span></p>
<p><span> </span></p>
<p><span>Looking ahead, Samsung is dedicated to advancing gaming technology and offering top-tier platforms for competitive esports, paving the way for even greater expansions of the Odyssey Cup in future editions.</span></p>
<p><span> </span></p>
<p><span>For more information on the Odyssey Cup and upcoming events, please visit /www.samsung.com/sg/game-portal/</span></p>
<p><span> </span></p>
<p><span>To view Samsung’s range of gaming devices, visit <a href="http://www.samsung.com/au">www.samsung.com/au</a></span></p>
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				<title>Samsung research reveals almost half of Australians are suffering from ‘TV Envy’</title>
				<link>https://news.samsung.com/au/samsung-research-reveals-almost-half-of-australians-are-suffering-from-tv-envy?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Wed, 12 Jun 2024 15:57:01 +0000</pubDate>
						<category><![CDATA[Press Releases]]></category>
		<category><![CDATA[TV & Audio]]></category>
		<category><![CDATA[glare free]]></category>
		<category><![CDATA[OLED]]></category>
		<category><![CDATA[TV envy]]></category>
                <guid isPermaLink="false">https://bit.ly/3XkoRmt</guid>
									<description><![CDATA[60% admitted to rearranging room furniture to avoid TV glare 46% admit to suffering ‘TV Envy’ when comparing their TV set to friends and family 40% of]]></description>
																<content:encoded><![CDATA[<ul>
<li><em>60% admitted to rearranging room furniture to avoid TV glare</em></li>
<li><em>46% admit to suffering ‘TV Envy’ when comparing their TV set to friends and family</em></li>
<li><em>40% of Australians can’t go a day without watching TV</em></li>
</ul>
<p><strong> </strong></p>
<p>Samsung Electronics Australia has today released new research<a href="#_ftn1" name="_ftnref1"><span>[1]</span></a> revealing Australians’ relationships with their televisions are becoming more prominent in line with advancing technology, with the TV playing a significant role in stress relief and even evoking ‘TV envy’.</p>
<p>&nbsp;</p>
<p>The research<a href="#_ftn2" name="_ftnref2"><span>[2]</span></a> commissioned by PureProfile also found that in the sunny Australian climate, 3 in 5 consumers (60%) admitted to rearranging furniture to avoid glare while watching TV. Additionally, 46% of Australians can’t go a day without watching TV, while 55% are relying on their TVs to decompress and ‘wind down’ after a day’s work.</p>
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<p><em>“The television is a central feature of the home that plays a significant role in daily life, however, our research reveals the glare of the sun’s rays is an inconvenience experienced by more than half of the nation. Advancements in TV technology — like our world-first glare free certified OLED anti-glare technology<a href="#_ftn3" name="_ftnref3"><span><strong>[3]</strong></span></a> — are making the viewing experience that much better for consumers, with Samsung committing to delivering innovative products that offer Australians a screen that truly suits their needs and living spaces,”</em> said Simon Howe, Director of Audio Visual at Samsung Electronics Australia.</p>
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<h3><strong>The Anti-Glare Debate </strong></h3>
<p>Over one-third (37%) of the nation agree there is a ‘prime seat’ in the lounge that avoids TV glare, a seat which can sometimes cause family arguments.</p>
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<p>In fact, two in five (40%) of Australians surveyed believe that they are at most risk of glare in comparison to other countries, and the same number (40%) will even wait until the evening to watch their favourite show to avoid the risk of sunlight-glare impacting their viewing experience.</p>
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<p><em>“Our recently released Samsung S95D OLED 4K Smart TV was built for Australian conditions,”</em> added Howe, with the new OLED Anti-Glare technology helping to preserve colour accuracy and helping to reduce reflections while maintaining image sharpness to ensure an immersive viewing experience, even in brightly lit rooms<a href="#_ftn4" name="_ftnref4"><span>[4]</span></a>.</p>
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<h3><strong>Bigger Is Better</strong></h3>
<p>46% of the nation is suffering from ‘TV envy’ after comparing the size and quality of their own TV with that of friends and family.</p>
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<p>Over one-third (35%) of Australian’s wished they had gone bigger when making their TV purchase. This is especially important when it comes to sports. Samsung’s <a href="https://news.samsung.com/au/samsung-research-reveals-australias-love-for-festive-films-and-summer-sports-viewing"><em>2023 research</em></a> revealed that Australian’s were opting to tune in from home to watch sports on their own ‘big screens’, with 42% now owning a screen over 60 inches, and 11% over 75 inches — putting them right on the side lines of their favourite matches.</p>
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<h3><strong>More than Viewing</strong></h3>
<p>The report also revealed that the use of the TV has evolved from simply viewing shows and movies. Some may hit the yoga mat, read a book, or go for a relaxing massage, however the research revealed that over half (55%) are using their TV to de-stress after work. And while 57% of those asked said that the TV is for streaming their favourite TVs and shows, almost one-quarter (24%) are using the TV to listen to their favourite music.</p>
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<h3><strong>A Screen for Every Experience</strong></h3>
<p>With the TV wants and needs of Australians continuing to evolve, Samsung’s 2024 range of Neo QLED, OLED and QLED TVs deliver big screen premium viewing up to 98-inches, bolstered by a range of powerful, AI driven features to deliver impeccable big screen picture and sound quality — all from the leading global TV brand for 18 consecutive years<a href="#_ftn5" name="_ftnref5"><span>[5]</span></a>.</p>
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<p>Committed to delivering innovative products with features designed to ‘WOW’, Samsung’s 2024 AV range offers a variety of premium home cinema solutions, empowering Australians to choose a screen that truly suits their needs and living spaces.</p>
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<p>To find out more about Samsung’s award-winning range of TVs and soundbars, visit <span><a href="https://www.samsung.com/au/tvs/">https://www.samsung.com/au/tvs/</a></span></p>
<p><a href="#_ftnref1" name="_ftn1"><span>[1]</span></a> Samsung TV Viewing research, conducted by PureProfile Research in March 2024. Nationally representative of Australians 18+, n = 1,002.</p>
<p><a href="#_ftnref2" name="_ftn2"><span>[2]</span></a> Samsung TV Viewing research, conducted by PureProfile Research in March 2024. Nationally representative of Australians 18+, n = 1,002.</p>
<p><a href="#_ftnref3" name="_ftn3"><span>[3]</span></a> The S95D range has been independently verified as OLED Glare Free: Reflection Glare UGR &lt;10, Discomfort Glare UGR &lt;22, Disability Glare UGR &lt;34 by UL LLC (UL Solutions), Certificate Number: V647799 – 01/03/2024.</p>
<p><a href="#_ftnref4" name="_ftn4"><span>[4]</span></a> <span>Some glare may still be present dependent on viewing conditions and location of installation. Picture quality may vary depending on quality and resolution of source content and viewing conditions.</span></p>
<p><a href="#_ftnref5" name="_ftn5"><span>[5]</span></a> Source – Omdia, Feb-2024. Based on overall TV market share by manufacturer on an annual unit &amp; revenue basis.</p>
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