Zhu Jinshi’s “This Triptych is as Gorgeous as the Autumn in a Scented Room” (2023) shown on Neo QLED 8K by Samsung. Image simulated for illustrative purposes.

As Australians continue to feel cost of living pressures[1], new research from Samsung Australia indicates that the nation’s appetite for art remains strong suggesting that in challenging times people turn to art for inspiration. A third (34%) of Australian respondents – rising to almost half (48%) for those aged 25-35 years old – are currently dreaming of the day they get to travel to Paris to visit The Louvre, while nearly half (48%) of 25-35 years old respondents aspire to own a famous piece of art, even if they admit it’s unrealistic[2].

The new insights also highlight a growing desire to be exposed to fine art every day, despite the finer things in life feeling increasingly out of reach for many Australians. Nearly half (45%) of respondents say they’d like to have more art in their home[3], while over a third (38%) of respondents say they enjoy visiting art galleries on the weekend to relax and feel inspired.

According to Simon Howe, Director of Audio Visual at Samsung Australia, bringing world-class art into Australians’ homes has been a long-standing mission for the company. Since pioneering the concept of Art TVs via The Frame TV and Samsung Art Store[4] in 2017; Samsung has continually evolved its Art TV offering to help more Australians curate their own collections, enhance their home décor, and feel inspired, all through their Samsung TVs at home. In fact, in 2025, 90% of Samsung’s TV line-up features the Art Store[5], transforming more TVs into beautifully curated pieces of art when not being watched.

“The Frame TV and the Art Store were a revolutionary pairing that brought the calibre of MoMA, The Met, and Tate Modern into Australian living rooms,” said Mr. Howe. “The aim was to provide Australians with a virtual pass to access works from the world’s most talented artists spread across various countries, all from the comfort of home. Today, Australians purchase more Frame TVs per capita than any other country[6] reflecting a local appreciation for fine arts and culture steeped in human creativity.”

Mr. Howe added that for Samsung, the goal has always been to make world-class art more accessible, personal, and part of everyday life. “Australians are increasingly looking to the technology in their homes not just for function, but to elevate their living spaces and reflect personal style. We also know people want to feel relaxed and inspired at home — and art plays a huge role in creating that atmosphere.”

While generative AI art capabilities are increasingly available, Samsung insights reveal 60% of Australians worry that AI-generated art could pose a threat to human creativity and culture[7]. This further highlights the strong value Australians place on authentic, human-made works of art.

Today, Samsung’s Art Store features over 3,000 pieces of curated artworks from more than 800 artists and 70 world-class galleries and museums[8]. With the Art Store available on Samsung’s range of Neo QLED, 8K & 4K, and select QLED 4K TVs, artists like Australia’s Mulga and Sarrita King can be showcased alongside new curated collections from the 2025 Art Basel Paris Fair in TV sizes spanning 43” up to 115”. Continuing to enhance art experiences, Samsung has also released new innovations such as the Wireless One Connect Box[9] and Glare-Free[10] coating, both available on The Frame Pro and Neo QLED QN990F models, enabling Australians to display art via the Art Store cable-free like a true gallery piece.

“With almost half (46%) of our research respondents saying they like when they receive compliments on the art in their home[11], Samsung will continue to drive the Art TV category forward, bringing new ways for more Australians to feel inspired in their homes,” Mr Howe concludes.

Samsung has been the Global No. 1 TV brand for 19 consecutive years[12] and was recently voted the Best TV Brand via Finder’s Most Satisfied Customer Awards for the fifth consecutive year. To find out more about Samsung’s Art TVs and Samsung Art Store, visit samsung.com/au/tvs

[1] Australian Bureau of Statistics, “Selected Living Cost Indexes, Australia, June 2025,” released 6 August 2025, Price Indexes and Inflation, https://www.abs.gov.au/statistics/economy/price-indexes-and-inflation/selected-living-cost-indexes-australia/latest-release

[2] Samsung commissioned research by Pure Profile, conducted August 2025. N= 1,040

[3] Samsung commissioned research by Pure Profile, conducted August 2025. N= 1,040

[4] Samsung Art Store is a premium digital art platform exclusively available on select Samsung TVs. Fees apply to subscription service. Art pieces in the Art Store are subject to change without prior notice.

[5] Definition of Samsung’s 2025 TV line up includes models and SKUs spanning 2025 Neo QLED 8K and 4K, QLED 4K, The Frame TV, UHD, and Samsung OLED models. Excludes Samsung projector models.

[6] As at July 2025 based on Samsung Electronics Australia’s internal sales.

[7] Samsung commissioned research by Pure Profile, conducted August 2025. N= 1,040

[8] Stream complimentary curated art or additional artworks available via subscription. Internet connection required. Offering 30 refreshed artworks monthly through Art Store Streams and over 70 ambient content supported complimentary throughout the year.

[9] TV requires a separate power cable connection. Operating distance can vary depending on the surrounding environment. Wireless One Connect may not function if there is an obstruction, such as a wall, hindering its connection to the TV within your home. Wireless One Connect box may not function if placed inside a closed metal cabinet.

[10] The QN990F and LS03F have each been independently verified as Glare Free: Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR <34 by UL LLC. (UL Solutions), Certificate Number: V166045 – Exp. 31/12/2025.

[11] Samsung commissioned research by Pure Profile, conducted August 2025. N= 1,040

[12] Omdia, Feb 2025. Based on overall TV market share by manufacturer on an annual unit & revenue basis.

In its 67th year, and as a pioneer in its field, Good Design Awards has historically showcased the best of design and innovation to a global audience, honouring ground-breaking, cutting edge designs that strive to bring further excellence to Australian homes.  As three of Samsung’s consumer electronics innovations have been recognised at the 2025 Good Design Awards, this reinforces how Samsung is delivering innovations and solutions that not only meet the evolving needs of Australians but also exceed expectations in relation to design.

Samsung’s 2025 line up represents the next leap forward in the company’s vision to simplify Australian home life by bringing AI to all. Prioritising personalisation, and long term value, Samsung’s AI-powered products are designed to thrive within a connected home ecosystem, adapting to user preferences and acting autonomously to save Australians time so they can focus on the things that matter most. This commitment to thoughtful, user-focused design has been recognised at the 2025 Good Design Awards, with three flagship products celebrated for their innovation, functionality, and ability to enhance everyday living.

About Samsung’s winning products

Neo QLED 8K QN900F Samsung Vision AI Smart TV (Product Design – Consumer Electronics)

Samsung’s Neo QLED 8K QN900F is the first Samsung TV to combine Samsung’s 8K picture and sound quality with a premium art experience via the Samsung Art Store[1]. Featuring anti-glare technology[2], a refined Metal Frame Design and Advanced Vision AI, the QN900F offers Australians a sophisticated blend of elevated design and ultra-premium performance. Building on the success of The Frame, this new Mini LED 8K TV fills a gap in the market for those seeking gallery style aesthetics with cutting-edge picture and sound, automatically adapting to user preferences for a truly immersive viewing experience.

Of the Neo QLED 8K QN900F Samsung Vision AI Smart TV, the Good Design Award jury said: “Samsung’s Neo QLED 8K QN900F is the first Samsung TV to combine Samsung’s 8K picture and sound quality with a premium art experience via the Samsung Art Store. The Jury really loves the frame design – congratulations on bringing such a thoughtful product to life. It’s been a long wait for the next evolution of the Frame TV, and this one delivers. The versatility is a standout feature, from the multiple display options to the way it integrates beautifully into designer interiors or homes where a traditional black screen might feel intrusive or unnecessary. It’s a nice premium product and the design embodies an array of technical innovations and incorporates them in a very compelling, humanistic and engaging user experience story. From Hardware (minimal and modern design and mounting), and materials  to the offering of art (art store) that can be displayed – this is a smashing piece of design and technology. The product design proves that having the consumer in mind, technical innovation can elevate the user experience and product value.”

Q-series HW-QS700F – Winner: Good Design Award (Product Design – Consumer Electronics)

Samsung’s Q-Series HW-QS700F Convertible Soundbar delivers True 3.1.2 channel wireless Dolby Atmos 3D surround sound[3] whether placed on a table or mounted on a wall, ensuring consistent, high-quality audio and versatile placement for a variety of home setups.

Of the Q-series HW-QS700F, the Good Design Award jury said: “Samsung’s Q-series HW-QS700F is a convertible soundbar featuring a new gyro-sensor designed to deliver the same True 3.1.2 channel wireless Dolby Atmos 3D surround sound experience, whether mounted flush on a wall or placed flat on a table. The gyro sensor which changes the position in which it directs the fired sound is a super nice innovation. This design absolutely meets the high bar for good design. The form factor and its details all around are implemented very well. The most impressive distinguishing attributes are: flush mounting on the wall! Elimination of cables! Smaller form factor without reducing the sound quality! A simple clean design package with some quality details and features. Overall, a brilliant showcase of innovation and impact in this highly competitive category.”

Bespoke AI Heat Pump Combo – Winner: Good Design Award (Product Design – Domestic Appliances)

The Bespoke AI Heat Pump Combo is an all-in-one 18.5 kg smart washer and 10 kg smart heat pump dryer that combines ultra-large capacity with incredible technology[4][5]. Engineered to deliver powerful wash and dry performance in a single machine, it features AI OptiWash & Dry to optimise detergent and energy use[6], and AI Energy Mode[7] via the SmartThings App[8] to allow users to monitor their energy consumption and provide real-time monitoring and alerts. With WELS ratings and an intuitive 7-inch touchscreen interface, the Combo offers a streamlined, high performance laundry solution that meets the growing demand for efficient, multi-use appliances.

Of the Bespoke AI Heat Pump Combo, the Good Design Award jury said:  “The Bespoke AI Heat Pump Combo is an all-in-one, ultra-large 18.5kg smart washer with a 10kg smart heat-pump dryer. It is designed for large families to wash and dry clothes without the need to transfer between two machines, saving time, and helping transform laundry day into a seamless experience. The execution of the UI panel looks elegant, discreet, minimal and feels right for this type of product. Care and attention to detail on user touchpoints is a big plus. Good translation of user insights into useful product features. The product presents a strong minimalist design aesthetic, which effectively communicates ease of use and suggests an experience where much of the cognitive load is handled by the system removing guesswork for the user. The large, clear screen and interface are promising. Overall, a well resolved and thoughtfully integrated product for modern households, combining two appliances into one to save time, space, and effort. Strong emphasis on energy efficiency and smart monitoring aligns with evolving user values. Commendable sustainability steps. This project truly sets a high benchmark for the Domestic Appliance category and the Samsung Design Team should be congratulated here.”

[1] Stream complimentary curated art or additional artworks available via subscription. Internet connection required. Offering 30 refreshed artworks monthly through Art Store Streams and over 70 ambient content supported complimentary throughout the year

[2] The QN900F has been independently verified as Glare Free: Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR <34 by UL LLC. (UL Solutions), Certificate Number: V166045 – Exp. 31/12/2025.

[3] Source content must be Dolby Atmos® enabled for Dolby ATMOS® playback.

[4] Tested on the WD18DB8995BZSA Samsung Bespoke AI Heat Pump Combo comparing results with AI Energy Mode turned on (Wash –Avg0.11055kWh / Dry –Avg. 1.0150) and off (Wash -Avg0.31911kWh / Dry –Avg. 1.2791kWh). Tested with 3kg Cotton base load and using AI OptiWash and Dry cycle. Actual energy saving may vary, depending on variables including the wash and/or dry cycle, type of detergent and laundry materials.

[5] 10 star energy rating only applies to drying performance of the appliance. Washer component has a 4.5 star rating

[6] AI Wash & Dry’s detection and sensing capabilities are based on our deep learning models trained using predefined set of data and may yield inaccurate or incorrect results. New datasets may be introduced to our learning models from time to time to enhance its accuracy

[7] Compared to using the same cycle without AI Energy Mode. Tested on the WD18DB8995BZSA Samsung Bespoke AI Heat Pump Combo comparing results with AI Energy Mode turned on (Wash –Avg0.11055kWh / Dry –Avg. 1.0150) and off (Wash -Avg0.31911kWh / Dry –Avg. 1.2791kWh). Tested with 3kg Cotton base load and using AI OptiWash and Dry cycle. Actual energy saving may vary, depending on variables including the wash and/or dry cycle, type of detergent and laundry materials.

[8] Available via the SmartThings App on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. T&C’s apply

The Frame displaying “Metamorphosis of Narcissus” by Salvador Dalí

Samsung Electronics Co., Ltd. today announced the addition of 15 new artworks from Tate to Samsung Art Store[1]. This expansion builds on the platform’s existing partnerships with renowned institutions like the Art Institute of Chicago, the Museum of Modern Art (MoMA), Thyssen-Bornemisza National Museum and many more. By integrating the Tate collection, Samsung Art Store continues to bridge the gap between world-class museums and cultural institutions, bringing masterpieces directly into homes.

The new Tate collection includes iconic modern masters such as Henri Matisse, Salvador Dalí, Mark Rothko, and Roy Lichtenstein — the first pop art artists to appear on the Art Store — as well as leading contemporary artists like Peter Doig and Beatriz Milhazes.

Among the highlights are some of Tate Modern’s most celebrated works including Roy Lichtenstein’s “Whaam!”; Henri Matisse’s “The Snail” – a must-see in the Tate’s permanent collection; and, Jackson Pollock’s “Yellow Islands.” The collection also offers a glimpse into the breadth and energy of modern and contemporary art by showcasing British painter, Howard Hodgkin, alongside Peter Doig’s dreamlike “Echo Lake” and “Ski Jacket.”

Samsung Neo QLED displaying “Dinner at West Hill (1964-6)” by Howard Hodgkin

With these new additions, Samsung Art Store further expands its mission to democratise access to art, making it possible for anyone to enjoy museum-quality works from home, with ease. By bringing together partners from across the globe — from New York, to Madrid to London — the platform offers a unique opportunity to experience the depth and versatility of modern and contemporary art. With Tate now joining the lineup, art lovers can enjoy a collection that speaks to both heritage and innovation.

“Samsung Art Store is dedicated to providing people with the opportunity to experience world-class art in the comfort of their living rooms,” said Heeyeong Ahn, Vice President of the Visual Display Business at Samsung Electronics. “By expanding our offerings to pieces from Tate, we are taking another step in supporting the irreplaceable experience of seeing art in person.”

Discover Exclusive Artwork Across Samsung TVs

With Samsung Art Store available across 90% of Samsung’s 2025 TV lineup including its Neo QLED 8K & 4K models, QLED 4K TVs and The Frame and The Frame Pro Art TV Series[2], art from the world’s leading artists, museums, and galleries are more accessible than ever[3].

As Samsung’s most advanced Art TV yet, The Frame Pro features an upgraded Neo QLED screen[4] for brighter colours, sharper contrasts and deeper blacks. Its Wireless One Connect Box[5] makes installation seamless, enabling Australians to keep cables out of sight up to 10 metres away[6] so they can truly enjoy the TV’s gallery-worthy picture. Plus, it features a Glare-Free Matte Display that makes art look true-to-life by highlighting brush strokes on the original canvas while reducing on-screen light distractions[7]. Further, The Frame Pro is customisable via bezels elevating home decor.

This year, Samsung Art Store also expanded to the Neo QLED 8K, Neo QLED 4K and QLED series, unlocking even more ways for users to enjoy art in their homes.

To learn more, visit samsung.com/au

[1] Samsung Art Store is a premium digital art platform exclusively available on select Samsung TVs. Fees apply to subscription service. Art pieces in the Art Store are subject to change without prior notice. Stream complimentary curated art or additional artworks available via subscription. Internet connection required. Offering 30 refreshed artworks monthly through Art Store Streams and over 70 ambient content supported complimentary throughout the year.

[2] Definition of Samsung’s 2025 line up includes models and SKUs spanning 2025 Neo QLED 8K and 4K, QLED 4K, The Frame TV, UHD, and Samsung OLED models. Excludes Samsung projector models.

[3] Fees apply to subscription service. Art pieces in the Art Store are subject to change without prior notice.

[4] Compared to The Frame TVs which features a QLED display.

[5] TV requires a separate power cable connection. Operating distance can vary depending on the surrounding environment. Wireless One Connect may not work well if there is an obstruction, such as a wall, hindering its connection to the TV within your home. Wireless One Connect box may not work properly if placed inside a closed metal cabinet.

[6] 4K 144Hz uninterrupted wireless transmission is possible when the TV and Wireless One Connect are placed within a distance of 10 meters in the same space. Wireless performance may vary depending on the environment (including type of walls and furniture). Operating distance can vary depending on the usage environment. Wireless One Connect may not work well if there is an obstruction, such as a wall, hindering its connection to the TV within your home.

[7] The LS03F has been independently verified as Glare Free: Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR <34 by UL LLC. (UL Solutions), Certificate Number: V166045 – Exp. 31/12/2025.

Samsung Neo QLED 8K QN990F Glare-Free TV. Image simulated for illustrative purposes. Cables not shown.

Australian summer is a season characterised by long-days and unmissable sporting moments. While around 43 per-cent of Australians say they like to watch these moments at home on the TV to bond with family and friends[1], new insights from Samsung Australia reveal one in five respondents won’t invite guests around to their house because of on-screen glare[2]. In fact, over half Australians (58%) claim they HATE on-screen glare[3], with 53 per-cent of 18-35 year old viewers admitting to abandoning shows mid-way through due to distracting reflections[4].

Further Samsung insights reveal that half of respondents (49%) draw their curtains during the day to avoid on-screen glare – this number hitting 100% for respondents living in the Northern Territory[5]. Moreover, two in five (41%) respondents say they always turn off all the lights in the room before they watch television, while almost half (49%) of viewers aged 18-25 years must sit in a specific spot where the glare won’t ruin their show[6].  

According to Simon Howe, Director- Audio Visual, Samsung Australia, living on one of the sunniest continents in the world is usually a fact Australians get to brag about. However, as Australians increase their appetite for bigger TV screen sizes[7], more people are becoming fed-up with having to rearrange furniture and performing ‘lights-out’ rituals around the house before they can relax in front of the television.

Responding to consumer demand, Samsung developed a ‘made for Australian homes’ Glare-free display technology that uses an embossed coating to scatter ambient light across wider diffusion patterns, providing reflection-free viewing experiences, day and night[8]. The certified result reduces on-screen reflections while maintaining the incredible brightness, object sharpness, and colour accuracy Samsung TVs are renowned for. 

“For around 100 years, the television has brought Australians together to watch moments that matter and to unwind in the comfort of their home. Over the years, modern home designs have made our living spaces brighter while our TV screens have gotten bigger, taking on-screen glare from being a mild annoyance to a daily frustration,” said Mr. Howe.

“Samsung’s Glare-Free technology isn’t just a technical innovation; it’s a response to how Australians live and is based on a belief that the technology in our homes should work with the environment it’s placed in, not against it.” 

In 2025, the TV continues to be the heart of the Australian home with almost three-quarters (72%)[9] of Australians agreeing their TV plays a vital role in their daily lives. New Samsung insights reveal nearly a quarter (23%) of respondents would buy a bigger TV if glare from windows wasn’t an issue while over a third (37%) are willing to swap their current TV for a glare-free option tomorrow[10]. 

Winner of 2025 Canstar Blue Innovation Excellence Award for being a “game-changing breakthrough” with the “potential to improve the everyday lives of customers”, Samsung’s Glare-free display technology is available on Samsung OLED S95F, Neo QLED 8K QN990F, Neo QLED 8K QN900F, Neo QLED QN90F, The Frame Pro, and The Frame. With screen sizes across the Glare-free TV line-up spanning 43-inches up to 98-inches, Samsung has a Glare-free TV option to suit various Australian lifestyles.

For more information, visit www.samsung.com/au/tvs/

[1] Samsung commissioned research by Pure Profile, conducted July 2024. N= 1,001

[2] Samsung commissioned research by Pure Profile, conducted August 2025. N= 1,040

[3] Samsung commissioned research by Pure Profile, conducted August 2025. N= 1,040

[4] Samsung commissioned research by Pure Profile, conducted August 2025. N= 1,040

[5] Samsung commissioned research by Pure Profile, conducted August 2025. N= 1,040

[6] Samsung commissioned research by Pure Profile, conducted August 2025. N= 1,040

[7] Based on Samsung internal data

[8] Samsung Glare-Free TVs including Neo QLED QN990F, Neo QLED QN900F, Neo QLED QN90F, The Frame Pro 2025, The Frame 2025, and OLED S95F have been independently verified as Glare Free: Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR <34 by UL LLC. (UL Solutions), Certificate Number: V166045 – Exp. 31/12/2025

[9] Samsung commissioned research by Pure Profile, conducted July 2024. N= 1,001

[10] Samsung commissioned research by Pure Profile, conducted August 2025. N= 1,040

Samsung partners with Warner Bros. and DC Studios to celebrate the latest “Superman” film. Depicted 98” and 100” TVs are available for purchase in Australia. The 115” is yet to be announced locally.

Samsung Electronics Co., Ltd. today announced a global partnership with Warner Bros. and DC Studios to celebrate the latest “Superman” film with a series of fan activations, Superman-themed video content and limited-edition digital artworks from DC Comics via Samsung Art Store.

“Samsung is committed to creating a richer and more meaningful entertainment experience,” said Hun Lee, Executive Vice President of the Visual Display Business at Samsung Electronics. “Through collaborations with leading creative studios and artists, we continue to help people engage more deeply with the stories and character they love, whether in the theater or at home.”

“Superman,” the first film in DC Studios’ new cinematic universe, written, directed and produced by James Gunn, hits theaters worldwide starting July 9. To mark the release, Samsung is launching a global campaign with the tagline “It’s not just big. It’s super big,” spotlighting a range of campaign video content celebrating the original Super Hero and bringing the excitement of the film to audiences across digital platforms, retail locations and public spaces.

Samsung Art Store, the leading digital art platform on Samsung Art TVs, is featuring a limited-time 10-piece Superman digital art collection from DC Comics free to users from July 1 through August 31. Available on The Frame as well as 2025 QLED and Neo QLED models[1], the collection brings Superman’s heroic legacy into the home and gives fans a whole new way to enjoy Superman-inspired art.

Samsung’s Super Big TV lineup includes 98” Neo QLED QN90F and 100” Neo QLED QN80F in addition to the 98” Crystal UHD DU9000 4K Smart TV[2]. With expansive screens, stunning picture quality and AI-powered enhancements that deliver smoother images and deeper contrast, Samsung aims to deliver a grander home entertainment experience.

For more information, visit https://www.samsung.com/au/tvs/super-big-screen

[1] Samsung Art TV includes The Frame, The Frame Pro, Neo QLED 8K, Neo QLED and QLED models starting from Q7F and above.

[2] Samsung’s Crystal TV range does not feature Samsung Art Store.

Samsung Electronics Co., Ltd. today announced that the quantum dot (QD) sheet used in its QD TVs has received certification for compliance with the Restriction of Hazardous Substances (RoHS) directive and has been verified to contain no cadmium by the global certification institute, Société Générale de Surveillance (SGS).

SGS, headquartered in Geneva, Switzerland, is a world-leading testing and certification body that provides services designed to ensure organisations meet stringent quality and safety standards across various industries, including electronic products, food and the environment.

In receiving recognition from SGS for the no-cadmium technology in Samsung’s quantum dot film, the company’s compliance with the EU’s RoHS directive provides comfort about the safety of the TV viewing experience.

“Samsung’s quantum dot TVs are designed with safe technology that complies with restrictions on hazardous substances while delivering incredible picture quality,” said Taeyong Son, Executive Vice President of Visual Display Business at Samsung Electronics. With this recognition, we are committed to continuously developing sustainable display technologies.”

Samsung began researching quantum dot technology in 2001, and its ongoing commitment to research and investment has positioned it at the forefront of innovation in the global display market.

After developing the world’s first no-cadmium quantum dot material in 2014, Samsung launched TVs that implemented the technology the following year. Since then, the company has been leading quantum dot technology through continuous technological advancements.

With this extensive expertise and technological progress, the company has ushered in an era of safe quantum dot TVs made with materials that do not contain certain harmful substances.

Pictured: Samsung Neo QLED 8K QN900F TV – enhanced with Vision AI and a Metal Frame design. Image simulated for illustrative purposes.

• New research from Samsung reveals 67 per-cent of Australians find AI devices helpful with chores – of which, 51 per-cent of Australians think about three or more times a day[1].
• Samsung’s 2025 AV line-up introduces Vision AI, 4K and 8K Wireless One Connect Boxes, and new premium Art TV options while making Glare-Free and Art Store more accessible.
• Samsung brings AI Home and enhanced SmartThings capabilities to its most intelligent and connected range of home solutions yet, offering value-added features.

Samsung Electronics Co., Ltd has today unveiled its full 2025 line-up of TVs, audio solutions, and home appliances offering a new level of intelligent and connected solutions for the kitchen, laundry and living spaces. Delivering Samsung’s next generation AI Home and Vision AI innovations, enhanced SmartThings connectivity features, and more screen accessibility options; the range is designed to easily and intuitively integrate into Australian connected lifestyles to make every day experiences wonder-filled.

Samsung’s 2025 line-up represents the next leap forward in Samsung’s vision to simplify Australian home life by bringing AI to all. Prioritising user safety, personalisation, and long-term value, Samsung’s AI-powered products are designed to thrive as part of a connected home ecosystem whereby devices adapt to user preferences and act autonomously to help save Australians time every day.

Pushing the limits of performance, the new line-up includes the world’s most powerful cordless stick vacuum[2], the Bespoke AI Jet Ultra which offers up to 400W of suction power. In addition, Samsung’s TV range introduces the first 8K Wireless One Connect Box[3] via the Neo QLED 8K QN990F; brings Neo QLED technology to its lifestyle range for the first time via The Frame Pro; and unleashes its first convertible fit soundbar in the Q-Series HW-QS700F. Powered by Vision AI, each of these products provide Australians with more choices that are customisable to suit their unique needs.

“We know that everyone’s lifestyle is unique and their technology needs to work just for them,” said Phil Gaut, Director – Consumer Electronics, Samsung Australia. “By introducing Vision AI and AI Home, more Samsung devices around the home will deliver secure and hyper-personalised experiences that continue to learn over time, creating new ways for Australians to live better.”

New research reveals Samsung smart devices make everyday living wonder-filled

Samsung’s new 615L AI Home Side by Side refrigerator with 9-inch LED screen and built-in SmartThings Hub to control connected devices from the kitchen[4]. Image simulated for illustrative purposes.

The nationwide roll-out of Samsung’s new AI-powered home appliances and audio visual solutions coincides with the launch of new research which reveals over a third (37%) of Australians believe smart devices bring wonder to their homes alongside art (36%) and beautiful home décor (46%)[5].

For half of Australians (50%), wonder emerges with the convenience of operating devices remotely, while for 44 per-cent of single parents with kids, it’s the potential to reduce energy bills via their smart devices[6].

With an average of 24 connected devices in the average Australian home[7], two-thirds (67%) believe AI-assisted devices could further help to reduce the daily mental load and give them time back to relax.[8] In fact, two thirds (68%) of Australians admit to thinking about chores up to four times a day[9], when they’d rather be relaxing in front of the TV (83%), listening to music (61%), or spending time with loved ones (60%)[10].

“Samsung has been reimagining the role of smart devices for ten years with the goal of making everyday life easier for consumers. Our motivation is to let your smart devices think about what’s for dinner or how to best clean your floors simply so you don’t have to,” said Mr. Gaut. “Our 2025 line-up is a culmination of that journey to date whereby our connected ecosystem of products help to reduce the mental load while promoting feelings of relaxation, assurance, immersion and expression every day.

“To bring immersive experiences to more homes, we’ve stretched a Neo QLED TV up to 100-inches so every time you sit in front of your TV it feels cinematic. To promote self-expression and elevate home decor, we’ve expanded the Art Store from The Frame to over 90 per-cent of our Neo QLED and QLED line-up[11]. To assure Australians that their connected home experience is safe we’ve further fortified our home appliances with Knox Security spanning our Bespoke refrigerators, Bespoke washers and dryers, and Bespoke vacuum ranges, and enhanced SmartThings so Australians can monitor and control their home from anywhere,” Mr. Gaut continued.

Samsung’s connected home ecosystem of Home Appliances bring ease, care and savings to Australians

Samsung’s 615L Family Hub Side by Side refrigerator, now optimised with AI Home and fortified by Knox. Image simulated for illustrative purposes.

Building on 50 years of home appliance innovation excellence, Samsung has launched AI Home as a transformative step forward to help Australians unlock ease of use, savings, and new ways to care for themselves and others from home. Using on-device processing with Edge AI, appliances powered by AI Home can adapt to individual routines, and deliver optimised home experiences to suit a diverse range of lifestyles.

In 2025, Samsung has integrated AI Home displays into more Bespoke AI appliances including the 809L Bespoke AI Family Hub + and 615L AI Home Side By Side Refrigerator. The AI Home screen extends the core purpose of these refrigerators by transforming them into central smart home control hubs with the ability to connect, monitor and control compatible third party devices connected through SmartThings’ Map View feature[12]. Via the AI Home screens, Australians can also use features like the refrigerators’ Daily Board to receive personalised information and better manage their day.

Complimenting the performance of 400Ws of suction power making the Bespoke AI Jet Ultra the world’s most powerful cordless stick vacuum[13] is an LED digital display. With a quick glance, Australians can see the suction level, remaining battery time, and alerts to blockages in the brush for easy maintenance[14]. With SmartThings compatibility, Australians can also manage the vacuum settings from their compatible smart phone device[15] and receive customised maintenance guides thanks to the Bespoke AI Jet Stick vacuum’s smart-self diagnosis feature.

Samsung has also applied enhanced Knox security to appliances across the line-up to enable Australians to enjoy their AI Home experience with peace of mind. In 2025, Knox Matrix’s Trust Chain feature has been applied to the 809L Bespoke AI Family Hub + and 615L AI Home Side By Side Refrigerator[16], enabling Australians to continuously monitor products’ security status in real time through a dashboard. Knox Vault has also been applied to these appliances for the first time, storing user information such as passwords and authentication information in a separate hardware chip to ensure protection.

Samsung’s 2025 range of AI-Powered appliances are complete with Smart Forward which provides continuous software updates including new features to enhance the consumer[17]. By integrating all of these wide-ranging initiatives, Samsung aims to create safer and more reliable smart home experiences that users can enjoy with comfort and peace of mind.

“Samsung’s 2025 range of home appliances and AV solutions are designed to be powerful as individual products and extraordinary when combined, utilising screen technologies to bring ease, simplicity, safety, and care to more Australians. When Australians engage with a single product, they unlock the best of Samsung’s innovation and value beyond its core purpose,” said Mr. Gaut.

Now available from leading retailers and www.samsung.com/au:

Kitchen

• 809L BESPOKE AI Family Hub + French Door Refrigerator (SRF9900BFH). RRP: $6,999
• 615L Family Hub Side By Side Refrigerator (SRS6800BFH). RRP: $3,799
• 615L AI Home Side By Side Refrigerator (SRS6500BA). RRP: $3,299
• 634L Smart Side By Side Refrigerator with Dispenser (SRS6300B). RRP: $2,599
• 655L Smart Side By Side Refrigerator Silver (SRS6100S). RRP: $1,799
• 655L Smart Side By Side Refrigerator Black (SRS6100B). RRP: $1,799

Laundry

• 9kg Smart Front Load Washer with Steam Wash Cycle Black (WW90DG6U34LB). RRP: $1,099
• 9kg Smart Front Load Washer with Steam Wash Cycle White (WW90DG6U34LE). RRP: $999
• 9kg Smart Front Load Washer with Steam Wash Cycle White (WW90DG5U34AE). RRP: $999

Living Spaces

• Bespoke AI Jet Ultra Stick Vacuum Satin Greige (VS90F40DBG). RRP: $1,699
• BESPOKE AI Jet Lite Premium Stick Vacuum Gray (VS80F28DBP). RRP: $1,499
• Bespoke AI Jet Lite Complete Stick Vacuum Beige (VS80F28DFS). RRP: $1,399
• Bespoke AI Jet Lite Complete Stick Vacuum Gray (VS80F28DFP). RRP: $1399

Pricing is set at dealer discretion.

It’s your show: Vision AI ushers in an era of hyper-personalised entertainment experiences

Source: Omdia, Feb 2025. Based on overall TV market share by manufacturer on an annual unit & revenue basis.

Marking 19 years as the global number one TV brand, 2025 brings Samsung’s biggest, most connected, and most intelligent range of TVs and audio solutions yet. Committed to making premium experiences mainstream, Samsung has integrated Vision AI across its wide range of Neo QLED 8K & 4K, QLED, Samsung OLED, and The Frame TV models[18].

Samsung Vision AI pairs AI-enhanced picture and sound for maximised performance with personalised experiences designed to help Australians engage more deeply with content and enjoy a viewing experience catered to them. Backed by 7 years of One UI Tizen upgrades[19], Samsung’s Vision AI devices autonomously enhance entertainment and simplify interactions based on user preferences, getting smarter and more personalised over time.

“Great picture and immersive sound are just the beginning of what Australians are looking for when choosing a TV today,” said Mr. Gaut. “The ability to access and add a full suite of apps, enhanced connectivity, and ease of use are more important than ever. Samsung Vision AI brings all of those requirements together, delivering autonomous and adaptable functions that reinvent what’s possible from your Samsung TV.”

Neo QLED 8K: The all time outstanding

Samsung’s Neo QLED 8K QN990F with all-new Wireless One Connect Box. Image simulated for illustrative purposes.

In 2025, two new Neo QLED 8K TVs – QN990F and QN900F[20] – join the Samsung OLED S95F at the helm of Samsung’s TV line-up. Featuring 33 million pixels, the Neo QLED 8K series delivers an exceptional picture, immersive sound, and breakthrough experiences, all powered by Vision AI.

Designed to thrive in Australian homes, the 2025 Neo QLED 8K series integrates Samsung’s award-winning[21] Glare-Free certified technology[22], maintaining stunning Pantone-validated visuals[23] across dark and bright rooms. The Neo QLED 8K series brings Samsung’s Art Store[24] to 8K displays for the first time, alongside Vision AI’s new Generative Wallpaper feature[25], enabling Australians to create their own on-screen art pieces based on their preferences.

Encased in a 12.9mm thin[26], near bezel-less Infinity Air Design, the Neo QLED 8K QN990F (85”, 75”, 65”) provides a premium viewing experience without boundaries. Further, its all-new Wireless One Connect Box makes installation and connectivity easy, wirelessly transmitting up to an 8K 120Hz signal up to 10 meters from the TV to keep living spaces clutter free[27].

Built with Samsung’s most advanced NQ8 AI Gen3 Processor, the QN990F series leverages 8K AI Upscaling Pro[28] to transform SD, HD, and 4K content into the sharpest and smoothest picture of any Samsung TV. Motion Xcelerator 240Hz[29] ensures blazing fast motion clarity for gaming and sports, while AI Motion Enhancer Pro[30] smooths the motion of fast-moving visuals and text, so Australians can always keep their eye on the ball.

Catering to Australians’ insatiable appetite for bezel-finished displays, the Neo QLED 8K QN900F (85”, 75”, 65”) features a Metal Frame that can be mounted near-flush against the wall to elevate home décor. Motion Xcelerator 165Hz[31] offers smooth visuals and blistering speeds. Dedicated top-channel speakers power Dolby Atmos sound, while Object Tracking Sound+[32] provides dynamic, realistic audio that follows the movements on screen.

Now available from leading retailers and www.samsung.com/au:

• 85-inch Neo QLED 8K QN990F. RRP: $13,799

Now available exclusively at Harvey Norman:

• 85-inch Neo QLED 8K QN900F. RRP: $9,774
• 75-inch Neo QLED 8K QN900F. RRP: $7,244
• 65-inch Neo QLED 8K QN900F. RRP: $5,174

Pricing is set at dealer discretion.

Neo QLED: 4K AI Technology delivers crisp clarity in every scene

Samsung’s new Neo QLED QN90F available in 65-inches up to 98-inches. Image simulated for illustrative purposes. Cables not shown.

Samsung’s 2025 Neo QLED 4K line-up is the most expansive yet, including four model series – QN90F[33] (98”, 85”, 75”, 65”), QN85F (85”, 75”, 65”, 55), QN80F (100”) and QN70F (85”, 75”, 65”, 55”) – all featuring Quantum Matrix Mini LEDs for stellar brightness and accurate colour across every scene.

The flagship QN90F features an upgraded NQ4 AI Gen3 Processor[34], which ensures that content looks its best – improving picture and sound as it plays[35]. The processor upscales older content into 4K resolution[36], while Neo Quantum HDR+[37] analyses each scene to boost brightness and make visuals appear even more realistic. Motion Xcelerator 165Hz[38] ensures ultra-smooth motion at blazing fast speeds, no matter the genre, while Samsung’s Glare-Free technology[39] helps limits distractions while viewing any content.

Both the QN80F and QN70F feature the NQ4 AI Gen2 Processor for an AI-enhanced 4K picture and optimised sound[40], as well as 4K AI Upscaling[41] and smooth, tear-free gaming with Motion Xcelerator 144Hz[42]. Available in ultra-large screen sizes, the QN80F’s 100-inch model and the QN90F’s 98-inch model will leverage Samsung’s Supersize Picture Enhancer, which uses AI to help ensure no detail is lost as content is stretched across a larger screen[43].

Now available from leading retailers and www.samsung.com/au:

• 98-inch Neo QLED 4K QN90F. RRP: $11,499
• 85-inch Neo QLED 4K QN90F. RRP: $6,899
• 75-inch Neo QLED 4K QN90F. RRP: $5,174
• 65-inch Neo QLED 4K QN90F. RRP: $4,024

• 85-inch Neo QLED 4K QN85F. RRP: $5,749
• 75-inch Neo QLED 4K QN85F. RRP: $4,139
• 65-inch Neo QLED 4K QN85F. RRP: $3,219
• 55-inch Neo QLED 4K QN85F. RRP: $2,529

• 85-inch Neo QLED 4K QN70F. RRP: $4,599
• 75-inch Neo QLED 4K QN70F. RRP: $3,449
• 65-inch Neo QLED 4K QN70F. RRP: $2,529
• 55-inch Neo QLED 4K QN70F. RRP: $2,069

Available from leading retailers and www.samsung.com/au from June:

• 100-inch Neo QLED 4K QN80F. RRP: $9,199

Pricing is set at dealer discretion.

The Frame Pro: Samsung advances Art TV experiences with Neo QLED technology

The Frame Pro brings Neo QLED 4K technology and a 4K Wireless One Connect Box to Samsung’s Art TV series. Image simulated for illustrative purposes.

Pairing innovative hardware with a beautifully slim, customisable design, The Frame Pro (85”, 75”, 65”) makes any content look its best — whether it’s a masterpiece or a movie. Upgraded with a Neo QLED 4K display, The Frame Pro offers bright colours, sharp contrasts, and deep blacks supported by a powerful NQ4 AI Gen3 Processor[44] to bring the best of Vision AI personalised experiences.

The Frame Pro is the first and only Art TV to offer 4K wireless transmission via a Wireless One Connect Box[45], helping to keep living spaces clutter free. The Frame Pro, alongside Samsung’s 2025 The Frame series are also the only Art TVs to achieve ArtfulColour validation from Pantone®, helping to ensure natural and realistic visuals, whether showing art, streaming content, gaming, or watching live sport.[46]

The Frame Pro also features a Matte Display, which is UL-certified for minimised glare while the Slim-Fit wall mount[47] comes included to help the TV sit nearly flush against the wall, just like a gallery masterpiece.

The integrated Motion and Brightness Sensor[48] helps save energy by prompting the TV to turn off automatically when the room is empty. It also adjusts brightness and colour temperature based on ambient lighting, delivering a true-to-life picture in various settings.

The Frame Pro’s 144Hz dynamic refresh rate[49] offers incredible performance with ultra-smooth visuals across gaming and content, and can automatically reduce when the TV is in Art Mode, helping Australians save energy while enjoying art.

Just like The Frame, The Frame Pro offers customisable bezels in various colours and styles to suit individual design preferences[50].

Samsung also has continued to improve The Frame lifestyle TV (55”, 43”). New to the series in 2025 is a 144Hz refresh rate[51] and NQ4 AI Gen2 Processor[52], offering Australians a display that is as great for gaming and movies as it is for displaying art.

Now available from leading retailers and www.samsung.com/au:

• 85-inch The Frame Pro. RRP: $6,899
• 75-inch The Frame Pro. RRP: $5,174
• 65-inch The Frame Pro. RRP: $4,024
• 55-inch The Frame. RRP: $2,299
• 43-inch The Frame. RRP: $1,724

Pricing is set at dealer discretion.

A display and surround sound experience for every need

Samsung’s Q-series HW-QS700F wall mounted with Neo QLED TV. Image simulated for illustrative purposes.
Cables not shown.

Samsung’s 2025 TV line-up is bolstered by an OLED range that has doubled in size while delivering the most intensely cinematic Samsung OLED experiences yet. Also joining Samsung’s 2025 AV line-up are The Premiere 9 and The Premiere 7 ultra-short throw projectors, delivering vibrant 4K resolution on screens up to 130 inches.

Samsung Australia is rolling out a new line-up of audio solutions with two flagship soundbar models – the Q-series HW-Q990F and Q-series HW-QS700F – at the helm. Both soundbars combine state-of-the-art hardware with AI-optimised features such as Active Voice Amplifier Pro, Adaptive Sound, Q-Symphony and Wireless Dolby Atmos, designed to elevate home entertainment with incredible sound.

As the pinnacle of Samsung surround sound experiences, the Q-Series Q990F features an advanced 11.1.4 channel system, 4.0.2 channel rear speaker setup, and new Dynamic Bass Control enabling its subwoofer to be almost half the size of its predecessor without losing any power.

The Q-series QS700F convertible soundbar represents Samsung’s ongoing commitment to innovation. Whether wall-mounted or placed on a table, the QS700F will deliver the same 3.1.2 channel Dolby Atmos surround sound with a new gyro-sensor.

Available from leading retailers and www.samsung.com/au from May 2025:

• The Premiere 7. RRP: $5,749
• The Premiere 9. RRP: $10,349
• Q-Series HW-Q990F. RRP: $2099
• Q-Series HW-Q930F. RRP: $1699
• Q-Series HW-Q800F. RRP: $1099
• Q-Series HW-QS700F. RRP: $999

Pricing is set at dealer discretion.

Delivering value through safe and connected endless entertainment experiences  

All Samsung 2025 Neo QLED and QLED models offer access to the Samsung Art Store. Image simulated for illustrative purposes. Cables not shown.

New this year, all Samsung Neo QLED and QLED models offer access to the Samsung Art Store, enabling more Australians to transform their living spaces into a personal art museum. All 2025 TVs and Projectors can also access over 100+ subscription-free Samsung TV Plus channels[53], and enjoy console-free gaming via Samsung Gaming Hub[54]. Samsung Daily+[55] helps to streamline and manage daily activities including apps such as Workspace enabling productivity from the big screen, while Samsung Knox keeps user data secure with triple-layer protection. With 2025 TVs smart-hub enabled, all Matter-enabled smart devices connected via SmartThings to the Samsung TV will also be secured by Knox[56]. Regular updates further fortify your TV, helping to protect it and your broader smart home from attacks.

“Samsung continues to be the market leader in displays because Australians trust that with every purchase, they are unlocking long-term value. With a Vision AI TV at the centre of your connected home, the more SmartThings compatible products you own and use, the smarter and more secure your home becomes, making the everyday more wonder-filled,” Mr. Gaut concluded.

For more information on Samsung’s 2025 range of AI-Powered home appliances or AV solutions, visit www.samsung.com/au

[1] Nature Research, CE One insights commissioned by Samsung Australia, April 2025. Nationally representative, n= 1,012

[2] As at launch, 31 March 2025. Based on testing by SLG Prüf- und Zertifizierungs GmbH, in accordance with the IEC 62885-4 Cl.5.8 standard, using a handheld type vacuum cleaner (with no brush) in Jet mode.

[3] TV requires a separate power cable connection. Operating distance can vary depending on the surrounding environment. Wireless One Connect may not function if there is an obstruction, such as a wall, hindering its connection to the TV within your home. Wireless One Connect box may not function if placed inside a closed metal cabinet.

[4] Appliances must be connected to the refrigerator via the SmartThings App and using the same Samsung account.

[5] “D4 – Wonder in items”. Nature Research, CE One insights commissioned by Samsung Australia, April 2025. Nationally representative, n= 1,012

[6] “B2 – Benefits of smart devices”. Nature Research, CE One insights commissioned by Samsung Australia, April 2025. Nationally representative, n= 1,012

[7] Telsyte’s IoT@Home market study 2024. Source: https://www.telsyte.com.au/iot-home

[8] “C2 – AI Assistance”. Nature Research, CE One insights commissioned by Samsung Australia, April 2025. Nationally representative, n= 1,012

[9] “C1 – Chores”. Nature Research, CE One insights commissioned by Samsung Australia, April 2025. Nationally representative, n= 1,012

[10] “C3 – Relaxation”. Nature Research, CE One insights commissioned by Samsung Australia, April 2025. Nationally representative, n= 1,012

[11] Source: Samsung Australia. Definition of Samsung’s 2025 line-up includes models and SKUs spanning 2025 Neo QLED, QLED, The Frame TV, UHD, and Samsung OLED models. Excludes Samsung projector models. Models with Art Store include QN990F, QN900F, QN90F, QN85F, QN80F, QN70F, Q7F.

[12] Available in the refrigerators’ 32” AI Family Hub and/or 9” AI Home. A Wi-Fi connection and a Samsung account are required. All products must be connected to SmartThings. Only 3rd party devices that are compatible with SmartThings can be registered.

[13] Based on testing by SLG Prüf- und Zertifizierungs GmbH, in accordance with the IEC 62885-4 Cl.5.8 standard, using a handheld type vacuum cleaner (with no brush) in Jet mode

[14] The displayed time may differ from the actual usage time and is continuously updated every second. The usage time may shorten based on the number of uses.

[15]  Available on Android and iOS devices. A Wi-Fi connection is required.

[16] Trust Chain Dashboard is applied to appliances with 7-inch or 9-inch AI Home, and AI Family Hub screen launching in 2025.

[17] The following updates will be alerted to the user via SmartThings app push notification when available. On the SmartThings app, users can check the product and features that are ready to be updated and monitor the update progress.

[18] Samsung Vision Al is only available on 2025 Neo QLED 8K, Neo QLED, OLED, QLED and The Frame TV models. Samsung Vision Al features vary by TV model. Excludes Crystal UHD, FHD, Projectors and HD TV models.

[19] *Upgrades will be supported for 7 years starting from 2025, for products released in the year 2025. Please note that the upgrade does not cover hardware-related performance, features or durability.

[20] Neo QLED 8K QN900F is exclusive to Harvey Norman retail stores & Samsung.com at launch.

[21] Samsung’s Glare-Free technology was awarded a Canstar Blue Innovation Excellence Award – Home Theatre on 29 April 2025.

[22] The QN990F has been independently verified as Glare-Free: Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR <34 by UL LLC. (UL Solutions), Certificate Number: V166045 – Exp. 31/12/2025.

[23] Picture quality may vary depending on quality and resolution of source content and viewing conditions.

[24] Stream complimentary curated art or additional artworks available via subscription. Internet connection required. Offering 30 refreshed artworks monthly through Art Store Streams and over 70 ambient content supported complimentary throughout the year.

[25] Requires internet connection and Samsung Account. Number of daily attempts may be limited.

[26] The QN990F 65” is 12.9mm thin

[27] TV requires a separate power cable connection. Operating distance can vary depending on the surrounding environment. Wireless One Connect may not function if there is an obstruction, such as a wall, hindering its connection to the TV within your home. Wireless One Connect box may not function if placed inside a closed metal cabinet.

[28] Native 8K content availability is very limited. Picture quality of upscaled content will vary depending on the quality and resolution of source content and may not apply to PC connection and Game Mode.

[29] Requires compatible gaming PC supporting 4K resolution, 240Hz motion rate and Variable Refresh Rate. Picture quality will vary depending on quality and resolution of source content.

[30] Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode.

[31] Requires compatible gaming PC supporting 4K resolution, 165Hz motion rate and Variable Refresh Rate. Picture quality will vary depending on quality and resolution of source content.

[32] The quality of sound effects may vary depending on the source content, installation and environmental characteristics.

[33] Availability for the115-inch QN90F has not been announced in Australia. 

[34] Compared to NQ4 AI Gen2 Processor. Picture quality of upscaled content will vary depending on the quality and resolution of source content and may not apply to PC connection and Game Mode.

[35] Compared to NQ4 AI Gen2 Processor.  Picture quality of upscaled content will vary depending on the quality and resolution of source content and may not apply to PC connection and Game Mode.

[36] Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode.

[37] The Range of Quantum HDR claims luminance based on internal testing standards and is subject to change according to viewing environment, source content or specific conditions. Neo Quantum HDR+ only applies to 55” and above. 43” and 50” feature Neo Quantum HDR.

[38] Requires compatible gaming PC supporting 4K resolution, 165Hz motion rate and Variable Refresh Rate. Picture quality will vary depending on quality and resolution of source content.

[39] The QN990F has been independently verified as Glare-Free: Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR <34 by UL LLC. (UL Solutions), Certificate Number: V166045 – Exp. 31/12/2025.

[40] Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode.

[41] Picture quality of upscaled content will vary depending on the quality and resolution of source content and may not apply to PC connection and Game Mode.

[42] Requires compatible gaming PC supporting 4K resolution, 144Hz motion rate and Variable Refresh Rate. Picture quality will vary depending on quality and resolution of source content

[43] Supersize Picture Enhancer is only available on 98″ and 100” displays. Picture quality may vary depending on the quality and resolution of source content and viewing conditions.

[44] Compared to NQ4 AI Gen2 Processor.  Picture quality of upscaled content will vary depending on the quality and resolution of source content and may not apply to PC connection and Game Mode.

[45] 4K 144Hz uninterrupted wireless transmission is possible when the TV and Wireless One Connect are placed within a distance of 10 meters in the same space. Wireless performance may vary depending on the environment (including type of walls and furniture). Operating distance can vary depending on the usage environment. Wireless One Connect may not work well if there is an obstruction, such as a wall, hindering its connection to the TV within your home. Wireless One Connect may not work properly if placed inside a closed metal cabinet. TV and Wireless One Connect require a separate power connection.

[46] As at launch – 29 April 2025. Pantone company provides a universal language of colour, called Pantone Matching System, that enables colour-critical decisions through every stage of the workflow for brands and manufacturers.

[47] The gap may differ based on the installation and wall type.

[48] Motion sensor gets activated after turning it on the setting and only operates in Art Mode. Motion and brightness sensors performance may vary depending on the light condition.

[49] Requires compatible gaming PC supporting 4K resolution, 144Hz motion rate and Variable Refresh Rate. Picture quality will vary depending on quality and resolution of source content

[50] Customisable bezels sold separately.

[51] Requires compatible gaming PC supporting 4K resolution, 144Hz motion rate and Variable Refresh Rate. Picture quality will vary depending on quality and resolution of source content

[52] Picture quality of upscaled content will vary depending on the quality and resolution of source content and may not apply to PC connection and Game Mode.

[53] Ad-supported streaming service with content subject to change without notice.

[54] A controller may be required depending on the specific game being played on the Gaming Hub.

Internet connection, additional gaming service subscriptions and third party apps (depending on game or service) may be required. Content services are subject to change without notice. Requires Samsung Account. Xbox Game Pass Ultimate subscription and compatible controller required. Fees apply.

[55] Content and services may vary by region and are subject to change without notice.

* Workspace HQ is compatible with certain PC and mobile devices. Easy Connection app requires Windows 10 OS. Samsung DeX is supported on selected Galaxy, Note, and Tab devices running Android 6.0 ↑. Requires a compatible keyboard, mouse and Samsung account.

[56] Samsung Knox applies to Samsung TVs powered by Tizen, launched since 2015. Security software update is guaranteed for at least three years from TV product launch. Latest TV software update is required. Evaluated by IT Security and Certification Center, Republic of Korea (Feb 2023, 2024) using the Common Methodology for IT Security Evaluation, Version 3.1 R5 for conformance to the common criteria. Certification No: KECS-CISS-1291-2024.

Samsung Electronics Co., Ltd. today announced that selected  models in its global 2025 TV, monitor and soundbar lineups have received Product Carbon Reduction[1] and Product Carbon Footprint[2] certifications from TÜV Rheinland, a globally recognised certification organisation based in Germany. This marks the fifth consecutive year that the premium lineups, Neo QLED 8K and Neo QLED, have received certifications, reinforcing the company’s continued efforts in carbon reduction.

“Samsung Electronics is committed to driving technological innovation for a sustainable future,” said Taeyong Son, Executive Vice President of Visual Display Business at Samsung Electronics.

The certifications from TÜV Rheinland are awarded following an evaluation of a product’s entire lifecycle — including manufacturing, transportation, usage and disposal — based on internationally recognised standards. By assessing and verifying carbon emissions at each stage, these certifications highlight Samsung’s efforts to reduce environmental impact across its AV product lineup.

In particular, the Product Carbon Reduction certification is granted to products that have already received a Product Carbon Footprint certification and further demonstrate a reduction in carbon emissions compared to their predecessors.

For more information on Samsung’s 2025 TV lineup, please visit www.samsung.com.

[1] 38 Certified models include Neo QLED 8K (QN990F, QN950F*), Neo QLED 4K (QN90F, QN85F), OLED (S95F 55”/65”, S90F, S85F 77”/83”), The Frame Pro (LS03FW), and Soundbar (Q930F*, Q800F, QS700F) products. Models marked with an asterisk* are not sold in Australia.

[2] 42 Certified models include Neo QLED 8K (QN900F), Neo QLED 4K (QN80F, QN70F), OLED (S95F 77”/83”, S85F 55”/65”), The Frame (LS03F), Soundbar (Q990F).

Samsung Electronics Co., Ltd. today announced the integration of Eclipsa Audio — an innovative 3D audio technology developed in partnership with Google — into its 2025 TV and soundbar lineup. By empowering creators to craft dynamic, immersive audio content and enabling seamless playback on Samsung TVs, Eclipsa Audio brings captivating audio and visual experiences closer to consumers than ever before.

“We are proud to lead the industry with the integration of Eclipsa Audio into our 2025 TV and soundbar lineup,” said Taeyong Son, Executive Vice President and Head of the R&D Team, Visual Display Business, Samsung Electronics. “This innovation opens new possibilities for immersive audio experiences and reinforces our commitment to shaping the future of home entertainment.”

Innovating the Home Entertainment Experience

Samsung, the global leader in the TV market for 18 consecutive years[1], is redefining home entertainment with the integration of Eclipsa Audio. With the largest market share over 75 inches worldwide, Samsung TVs are poised to make this innovative technology accessible to more consumers than ever before.

Eclipsa Audio allows creators to adjust audio data such as the location and intensity of sounds, along with spatial reflections, to create an immersive three-dimensional sound experience.

As the first in the industry to adopt Eclipsa Audio, Samsung is integrating the technology across its 2025 TV lineup — from the Crystal UHD series to the premium flagship Neo QLED 8K models — to ensure that consumers who want to experience this advanced technology can choose from a wide range of options.

Expanding Content and Playback

Starting in 2025, creators will be able to upload videos with Eclipsa Audio tracks to YouTube. Viewers with 2025 Samsung devices will be able to watch YouTube videos with premium spatial audio when available.

To ensure consistent audio quality, Samsung and Google are working with the Telecommunications Technology Association (TTA) to create a certification program for devices using Eclipsa Audio, ensuring that consumers experience the highest standards of sound fidelity.

“We believe that Eclipsa Audio has the potential to change the way we experience sound,” said Jim Bankoski, Vice President of Engineering, Google Chrome. “We are excited to see how the creator community uses it to create new and innovative audio experiences.”

The availability of Samsung TVs and soundbars featuring Eclipsa Audio in Australia has not yet been announced.

[1] Source – Omdia, Feb-2024. Based on overall TV market share by manufacturer on an annual unit & revenue basis.

It is an exciting time to be a consumer in Southeast Asia and Oceania (SEAO), as the digital landscape undergoes profound transformation, fueled by the rapid adoption of AI technologies. In a dynamic region like SEAO with diverse local cultures and values, a new generation of tech-savvy consumers – Gen Zs and Millennials – are demanding highly personalised experiences that appeal to their unique preferences across product and service offerings. Increasingly, consumers expect technology to seamlessly integrate into their lives, anticipate their needs, and to offer tailored solutions that truly matter.

At Samsung, we recognise this ongoing paradigm shift and are committed to meeting this demand head-on with our vision for AI to power new innovations across our businesses and to unlock new and personalised experiences to make life better for everyone. With many devices around the world and even more connected through Samsung’s platforms and services, we are uniquely positioned to bring an AI-powered future to life across the strength and scale of our diversified businesses.

This vision is underpinned by our decade-long investment in research and development, as well as in AI technologies. These investments are part of a long-term plan to ensure that Samsung remains at the forefront of AI innovation, enabling us to deliver on our promise of personalised AI experiences.

Delivering Personalised Experiences through AI

To meet the unique needs and preferences of consumers in SEAO, we are tailoring our AI strategy to bring personalised experiences to users here, emphasising cultural relevance and localisation. We understand that just as users in SEAO come from a proverbial melting pot of languages and cultures, building a one-size-fits-all solution simply cannot work, and therefore we want to develop AI solutions that are sensitive to the diverse needs in our region.

Galaxy AI: Wider Support of Languages and Dialects in SEAO

To start, Galaxy AI[1], available on select Samsung mobile devices, now supports a wider range of languages and dialects in SEAO, making it more accessible and useful to our customers. Earlier this year, we announced the addition of new languages and dialects, including Australian English and Cantonese, adding to a total of 16 languages[2] available in Australia. We are committed in our efforts, and have since expanded support for Galaxy AI to 20 languages[3]  available in Australia.

An Indonesian content creator using the AI Composer feature on the Galaxy Z Flip6 to generate catchy social media captions in local language.

We are also extending the capabilities of Galaxy AI to more Samsung mobile device users, further democratising access to AI-powered experiences. The newest Galaxy Z Fold6 and Flip6 devices bring Galaxy AI to foldable form factors, unlocking new possibilities for users in SEAO and globally. With the One UI 6.1.1 update, which has begun rollout in SEAO, the latest Galaxy AI features such as Sketch to image[4] and Portrait Studio[5] will be expanded to even more Galaxy models, bringing the power of personalised AI into more hands. To cater to the unique needs of different consumer groups, we also continue to provide more choices through various devices such as our latest Galaxy 24 FE and tablets that also have Galaxy AI features available.

Launch of Galaxy Ring in SEAO

For our wearable companions, we are tapping onto AI to augment offerings such as Samsung Health, to provide users with personalised insights and recommendations to improve their well-being. By bringing Galaxy AI to Galaxy Watch, we are combining powerful on-device AI with the extensive Samsung Health app to enable more comprehensive health insights, along with motivational encouragement to help you improve your daily wellness[6].

Expanding our wearables portfolio further, the Galaxy Ring, which will launch in our region this quarter, offers a simple approach to everyday wellness in yet another form factor. Designed for 24/7 health monitoring, Galaxy Ring is compact and fits comfortably on the finger. Galaxy Ring features Samsung’s leading sleep analysis and a powerful sleep AI algorithm to help users easily understand sleep patterns and build better habits3. The new features like Energy Score[7] enable users to receive a better understanding of their daily condition through a combined analysis of personal health metrics including sleep time, sleeping heart rate, and more. This is just the start of Samsung’s journey to build some of the most personalised health experiences yet.

Smarter and personalised homes with AI

Across our wider Samsung ecosystem of home appliances and TVs, we are working hard to integrate AI to further improve the lives of our customers, allowing them to manage their homes in a smarter way. Some of our new home appliances are equipped with AI capabilities that enable them to connect with each other for simplified usage and control, as well as improved performance, creating experiences where you can live more by doing less.

For example, with built-in Wi-Fi, internal cameras, AI-enabling chips and compatibility with SmartThings, our latest Bespoke AI appliances integrate enhanced features and connectivity to lay the foundation for a truly smart home. Our AI Family Hub^TM French Door Refrigerator comes with AI Vision Inside[8], which uses an internal camera to identify up to 33 fresh food items that go in and out of the fridge. Users can easily manage their food list and get recipe recommendations for a more personalised kitchen experience. Providing a seamless and customised laundry solution, the Bespoke AI Heat Pump Combo^TM, intelligently adjusts the washing and drying performance for each load with AI Wash & Dry[9]. It also senses the weight of the laundry, fabric[10], and soil level to dispense the appropriate amount of water and detergent[11], and then adjusts the drying process to suit the weight and fabric.

The Bespoke AI Laundry Combo^TM, which will be launched in all SEAO markets this year, presents innovative solutions for a fuss-free experience.

Even our TVs are smarter today, with Samsung TVs like the Neo QLED 8K coming with features like AI Customisation Mode that adjusts the picture based on user preference. With AI Energy Mode, available when connected to SmartThings, it helps to monitor energy usage in real-time and adjusts to the environment, without compromising picture quality. 

The Neo QLED 8K’s AI Customisation Mode automatically adjusts picture settings to users’ preferences.

Samsung’s Commitment to Responsible AI

As we continue to push the boundaries of AI innovation, Samsung remains committed to responsible AI development. Our AI ethics principles of ‘Fairness’, ‘Transparency’, and ‘Accountability’ guide our approach[12], ensuring that we develop and deploy AI technologies in a manner that is ethical and respects the rights of individuals.

Our approach to AI is quite like the security-first mindset that we first pioneered with Knox. In this, we want to give users the flexibility to personalise their privacy and security settings, exactly according to their preferences. The Galaxy AI dashboard lets users stay in control of their privacy while continuing to enjoy all the benefits of Galaxy AI.

The Future of Personalised AI with Samsung

We are excited about the future of personalised AI, and we want to continue leading the way for the consumer AI revolution in SEAO. We believe that AI has the potential to transform all our lives for the better, and we want to play a more active role in shaping a future where AI-powered personalisation is accessible and beneficial to all, and in a responsible manner.

As AI becomes ubiquitous, we have to focus not just on the technology, but the human-centric experiences, value and benefits that are meaningful to consumers for us to drive AI leadership.

There’s no better time than now to embrace the potential of personalised AI with Samsung. We invite you to join us on this exciting journey as we continue to innovate and create AI experiences that enrich your lives.

[1] Certain Galaxy AI features requires Samsung and Google Account. Internet connection may be required to use some features. AI Features will be provided free of charge until the end of 2025 on supported Samsung Galaxy devices.

[2] Supported languages include Arabic, Chinese, English (India, United Kingdom, United States), French, German, Hindi, Indonesian, Italian, Japanese, Korean, Polish, Portuguese (Brazil), Russian, Spanish (Mexico, Spain, United States), Thai and Vietnamese.

[3] Additional supported languages include Chinese (Taiwan), Turkiye (Turkey), Dutch (Netherlands), Portuguese (Portugal), Swedish (Sweden) and Romanian (Romania)

[4] Sketch to Image feature requires a network connection and Samsung Account login. Editing with Sketch to Image may result in a resized photo up to 12MP. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.

[5] Requires Samsung Account, Wi-Fi connection or mobile data. Portrait Studio may generate unexpected results. Feature activated when it recognises a face in the image. May not work if the person’s entire face cannot be seen clearly. Editing with Portrait Studio results in a resized photo up to 9MP. A visible watermark is overlaid on the image output upon saving in order to indicate that it is generated by AI. The accuracy and reliability of the generated output is not guaranteed.

[6] Samsung Health and Galaxy Ring are not medical/therapeutic devices/services. Intended for general wellness and fitness purposes only and is not intended for use in the diagnosis of disease or other conditions; or in the cure, mitigation, treatment or prevention of disease; or for the prevention or control of conception or pregnancy. Samsung recommends that you consult with your doctor or physician before participating in any exercise program.

[7] Energy Score is intended for general wellness and fitness purposes only. Energy Score is only supported in Galaxy Ring or Galaxy Watch4 series and later released Samsung Galaxy Watch models. To check the Galaxy AI-powered Energy Score, the health data tracked from Samsung Galaxy Watch or Galaxy Ring must be synchronised with the Samsung Health app. Previous activity, sleep data and heart rate data during sleep must be tracked.

[8] As of April 2024, AI Vision Inside can recognise 33 food items like fresh fruits and veggies. If the food is not recognisable, it may be listed as unknown item. AI Vision Inside cannot identify or list any food items in the fridge door bins or freezer. It recognises food items based on deep learning models, which may be updated periodically to improve accuracy.

[9] Detection and sensing capabilities are based on our deep learning models trained using predefined set of data and may yield inaccurate or incorrect results. New datasets may be introduced to our learning models from time to time to enhance its accuracy

[10] To prevent wear, wash like fabrics together. Based on AI-based algorithm.

[11] Auto Dispense holds detergent for up to 1 month’s washing, based on 2~3 washes per week (5kg load/standard usage). May vary depending on the washing load and settings.

[12] Refer for more details: https://www.samsung.com/global/sustainability/people/tech-for-all/#anchor4