Samsung is ranked No.1 soundbar brand for 12 years (2014–2025) ® Futuresource Consulting Ltd. Based on overall soundbar market share by manufacturer on an annual unit & value basis.

Samsung Electronics Co., Ltd. today announced that it has maintained its leadership in the audio-visual sector as the world’s top soundbar brand for the 12th year in a row.

According to new research from Futuresource Consulting, Samsung captured 21.5% of global soundbar revenue and 19.7% of unit volume in 2025, continuing its leadership streak that began in 2014. This milestone, along with two decades of global TV leadership,[1] reinforces Samsung’s position at the forefront of the home entertainment industry.

Samsung’s sustained success in the soundbar market is driven by advanced audio technology, immersive sound and seamless integration with Samsung TVs. Building on this foundation, Samsung will expand its 2026 audio lineup with new products that deliver cinema-quality sound tailored to different living environments.

The lineup will include:

• HW‑Q990H flagship soundbar, the successor to the HW‑Q990F
• Bouroullec‑designed Music Studio 7 and Music Studio 5 Wi‑Fi speakers

“At Samsung, we take special pride in our soundbar brand and see it as a way to bring premium sound experiences to homes everywhere,” said Hun Lee, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “Being named the top soundbar brand in the world for the 12th consecutive year is not just a tremendous honour, but a testament to our commitment to premium home entertainment.”

[1] Source – Omdia, Feb 2026. Based on overall TV market share by manufacturer on an annual unit & revenue basis.

Samsung Electronics retains global leadership in Soundbar innovation for 11 consecutive years according to FutureSource Consulting Ltd. Image simulated for illustrative purposes.

Samsung Electronics Co., Ltd., the global leader in TV innovation for 19 consecutive years[1], today announced that it has maintained its position as the world’s top soundbar brand for the 11th year in a row. According to market research firm FutureSource Consulting Ltd, Samsung captured a global market share of 20.1% in revenue and 18.4% in sales volume in 2024, further strengthening its leadership in the premium audio industry since 2014.[2]

Samsung’s continuous success in the market is driven by the immersive sound experience delivered by its soundbars and their seamless integration with Samsung TVs. The flagship HW-Q990D, launched in 2024, has been particularly well received, offering Q-Symphony technology that enhances synergy between the soundbar and Q-Symphony compatible Samsung TVs, as well as AI-powered audio optimisation features for a one-of-a-kind home entertainment experience.

Samsung continues to push the boundaries of home audio – HW –Q700F convertible soundbar as seen at CES 2025. Image simulated for illustrative purposes.

Building on this momentum, Samsung continues to push the boundaries of home audio technology. The company’s 2025 soundbar lineup introduces AI-enhanced surround sound, improved connectivity and refined audio processing[3], reaffirming its dedication to delivering superior audio experiences to consumers worldwide.

“We’re proud to be recognised as the global leader in soundbars for 11 consecutive years and believe this honour is a testament to our commitment to delivering premium audio experiences,” said Hun Lee, Executive Vice President of Visual Display Business at Samsung Electronics. “We will continue to push innovation forward, enhancing both sound quality and usability to create an even more seamless and immersive home entertainment experience.”

[1] Source – Omdia, Feb 2025. Based on overall TV market share by manufacturer on an annual unit & revenue basis

[2] Samsung is ranked No.1 soundbar brand for 11 years (2014-2024) ® Futuresource Consulting Ltd. Based on overall soundbar market share by manufacturer on an annual unit & value basis.

[3] Compared to Samsung’s 2025 soundbar lineup.

Samsung Electronics has held its ground as the leader in the global soundbar market for ten consecutive years, from 2014 through 2023, according to the annual report from Futuresource Consulting[1]. The latest data, released on February 29, highlights Samsung’s continuous market leadership, with a 20.3% market share (on a unit basis) and an 18.8% contribution to the industry’s sales volume in 2023.

Samsung has continuously raised the bar for home entertainment systems over the years, earning its soundbars a reputation for superior sound quality and groundbreaking innovation. Signature features such as Q-Symphony[2] and SpaceFit Sound[3] have revolutionised the listening experience, offering users a deeply immersive soundscape that is finely tuned to their listening environments.

This standard of excellence has been recognised by industry experts and reviewers, with T3 awarding the HW-Q990C “Best Soundbar” title for its immersive audio and “exceptional object-based sonics,” and Home Theater Review giving the soundbar an “Editor’s Choice” distinction and commenting: “It sounds excellent, regardless of what type of content you send its way.”

This year, Samsung continues to push the boundaries with its soundbar lineup, introducing AI audio features and connectivity options to captivate consumers and home theater enthusiasts alike.

Samsung Electronics’ 2024 flagship Q-series soundbar HW-Q990D further pushes the boundaries of immersive home audio experience

The flagship Q-series soundbar, HW-Q990D, offers impressive 11.1.4-channel surround sound[4] and an upgraded Q-Symphony feature[5]. Powered by AI, the device analyses and synchronises voice channels for clear dialogues and immersive soundscape across all speakers. Paired with SpaceFit Sound Pro[6] with customised audio calibration, for an immersive experience in virtually any space, while HDMI 2.1[7] and 4K/120Hz passthrough provides connectivity options that meets the demands of modern home entertainment systems.

“We are thrilled to once again be acknowledged as the market leader in soundbars, a milestone that reflects the positive feedback from our customers over the years,” said Cheolgi Kim, EVP of Visual Display Business at Samsung Electronics. “Building on this success, we will continue to push the boundaries of home entertainment with superior sound quality and advanced connectivity features, leveraging AI-based sound technology to strengthen the consumer experience and Samsung’s position in the global market.”

For more information, visit https://www.samsung.com/au/.

[1] Source – Futuresource Consulting Ltd (Feb 2024). Based on overall soundbar market share by manufacturer on an annual unit & value basis.

[2] Samsung Q-Symphony is compatible with all 2021-2024 Samsung TVs (excluding The Serif & The Sero). Sound effects may vary depending on environmental characteristics (including ceiling). Compared to 2023 Q-Symphony

[3] SpaceFit Sound is compatible with 2021 -2024 QLED Q70 TVs and above. Sound effects and performance may vary depending on environmental characteristics (including ceiling).

[4] Source content must be Dolby Atmos® or DTS:X enabled for Dolby ATMOS® or DTS:X playback. Samsung define “True Dolby Atmos” as featuring an upwards-firing directional speaker for three dimensional sound. Wireless Dolby Atmos transmission via Wi-Fi works with 2022-2024 Samsung TVs (excluding The Frame 32″). Mains power connection required. Sound effects may vary depending on environmental characteristics (including ceiling).

[5] Compared to 2023 Q-Symphony.

[6] Sound effects and performance may vary depending on environmental characteristics (including ceiling). SpaceFit Sound is compatible with 2021 -2024 QLED Q70 TVs and above

[7] TV must support HDMI eARC.

Samsung Electronics has been recognised as a leader in the global soundbar market, according to the market research firm, FutureSource Consulting. A newly released report[1] notes that Samsung topped the soundbar market for the ninth year in a row, commanding 20.2% in worldwide market share and accounting for 18.4% of the industry sales volume in 2022[2].

Samsung soundbars, including the premium Q-series lineup, are expertly crafted and fine-tuned for powerful and immersive sound quality, enhanced compatibility with TVs, and sleek and modern design. Features such as SpaceFit Sound[3] have been praised by customers and reviewers for calibrating sounds to fit the acoustic properties of each space for tailor-made sound experiences.

This year Samsung is taking its soundbar lineup to the next level with captivating cinematic sounds and premium audio features to win the hearts of consumers and home theatre enthusiasts.

Featured is the pinnacle of Samsung’s home theatre audio technology in 2023: the Q-Series HW-Q990C. Image simulated for illustrative purposes. Cables not shown.

Samsung’s HW-Q990C is a flagship Q-series soundbar with an impressive 11.1.4-channel setup and Dolby Atmos audio. It comes with the latest Q-Symphony[4], which analyses and processes voice channels and audio elements to deliver perfectly synchronised audio using every speaker in both the compatible Samsung TV and the soundbar without muting the TV speakers. It also comes with SpaceFit Sound Pro, which calibrates sounds to match the acoustic properties of each space.

“Samsung is committed to providing our customers with industry-leading home entertainment experiences that meets the evolving needs of our customers,” said Cheolgi Kim, EVP of Visual Display Business at Samsung Electronics. “Samsung soundbars are the perfect immersive match for Samsung TVs, exemplifying the pinnacle of Samsung’s cinematic sound with smart audio features and enhanced connectivity.”

In Australia, Samsung’s soundbar series achieved Canstar Blue’s Most Satisfied Customers Award in Home Theatre Systems 2021 and 2022[5]. In earning this honour in 2022, Samsung was the only brand to achieve a perfect 5-star score for overall satisfaction, performance, user friendliness, features and functionality, value for money, and design, as voted by approximately 250 Australians who had purchased a Home Theatre System in the past three years[6].

Canstar Blue’s customer-rated accolades reinforce Samsung’s market leadership in the Audio-Visual sector, and the brand’s commitment to developing innovative technologies grounded by a deep understanding of the needs and passions of Australian consumers.

For more information, please visit https://www.samsung.com/au/

[1] Source: FutureSource Consulting ‘Worldwide Home Audio Quarterly Tracker’, Worldwide Soundbar Market Share by manufacturer – Annual units and value basis. 1 March 2023.

[2] Source – Futuresource Consulting, Mar-2023. Based on overall Soundbar market share by manufacturer on an annual units & value basis.

[3] Sound effects and performance may vary depending on environmental characteristics (including ceiling).  SpaceFit Sound is compatible with 2021 -2023 QLED Q70 TVs and above.

[4] Samsung Q-Symphony is compatible with all 2021-2023 Samsung TVs (excluding The Serif and The Sero). Sound effects may vary depending on environmental characteristics (including ceiling

[5] Defined by Canstar as systems incorporating television, video and audio equipment including soundbars and audio party speakers.

[6] Canstar Blue customer satisfaction research, conducted through Qualtrics’ online sample aggregation from ISO accredited panels. October 2022, n=249.

Samsung Electronics Australia has today announced the local availability of its most impressive and extensive range of soundbars, featuring an extended Dolby Atmos line-up and new innovations that will create true cinematic surround sound experiences at home.

The introduction of True Dolby Atmos & DTS:X with 11.1.4ch surround sound to the flagship Q-Series Soundbars is a first of its kind and fills your room with cinematic sound by incorporating 11 channels, one subwoofer channel and four up-firing channels.

“Australians appreciate high quality audio as part of their visual experience and the 2021 line-up showcases Samsung’s commitment to innovation with new audio advancements that raise the bar in sound quality,” said Jeremy Senior, Vice President of Consumer Electronics, Samsung Australia.

“Offering the ultimate immersive audio experience at home, the Q950A, engineered by Samsung’s Audio Lab is the perfect match for our new Neo QLED range providing Dolby Atmos Rear Speakers, Spacefit Sound+ and Samsung’s Q-Symphony,” continued Mahdi.

Following the 2020 introduction of the revolutionary Q-Symphony feature, in 2021 Samsung will redefine the sound experience by surrounding you with sound from TV and Soundbar orchestrated in harmony. Q-Symphony uniquely allows TV and Soundbar speakers to operate simultaneously for better surround effect without muting TV speakers.”

For a more customised sound experience, SpaceFit Sound+ tailors your TV and compatible soundbar settings by constantly testing reverberations, ensuring the sound is always optimised for the room. Working together, Q-Symphony and SpaceFit Sound+ offers users a total sound collaboration delivering a synchronised sound experience.

“Samsung understands that sound integration and synergy between TVs and soundbars is a key factor sought after by Australians. Through the innovative Q-Symphony and SpaceFit Sound+, the new soundbar range takes immersive audio experiences to the next level through total sound collaboration,” said Jeremy Senior.

Samsung soundbars (Q700 and above) will also support third-party connectivity features including AirPlay 2 and built-in Chromecast ability, offering upgraded usability with casting. This is a first for Samsung soundbars and will further allow users to seamlessly cast their music to their Samsung soundbar without turning on their TV.

The accessible A-Series soundbars offers more powerful enhanced sound with upgraded power output in addition to a new Bass Boost Mode feature, providing users the choice to amplify the level of bass to provide a more immersive sound experience. The upgraded S-Series also features dedicated centre speaker and side-firing Horn Speakers for immersive and wide sound experience for users to enjoy their favourite music and movie content.

Samsung’s 2021 Soundbar range will be available through various retail outlets nationally from Friday 5 March. Samsung Q-Series soundbars come with a 100 Day Money Back Guarantee1

For more information on the 2021 Soundbar range, visit the Samsung website.

Pricing and Availability

The 2021 Soundbar range will be available starting from Friday 5th March at selected retailers and online.