Samsung Electronics retains global leadership in Soundbar innovation for 11 consecutive years according to FutureSource Consulting Ltd. Image simulated for illustrative purposes.

Samsung Electronics Co., Ltd., the global leader in TV innovation for 19 consecutive years[1], today announced that it has maintained its position as the world’s top soundbar brand for the 11th year in a row. According to market research firm FutureSource Consulting Ltd, Samsung captured a global market share of 20.1% in revenue and 18.4% in sales volume in 2024, further strengthening its leadership in the premium audio industry since 2014.[2]

Samsung’s continuous success in the market is driven by the immersive sound experience delivered by its soundbars and their seamless integration with Samsung TVs. The flagship HW-Q990D, launched in 2024, has been particularly well received, offering Q-Symphony technology that enhances synergy between the soundbar and Q-Symphony compatible Samsung TVs, as well as AI-powered audio optimisation features for a one-of-a-kind home entertainment experience.

Samsung continues to push the boundaries of home audio – HW –Q700F convertible soundbar as seen at CES 2025. Image simulated for illustrative purposes.

Building on this momentum, Samsung continues to push the boundaries of home audio technology. The company’s 2025 soundbar lineup introduces AI-enhanced surround sound, improved connectivity and refined audio processing[3], reaffirming its dedication to delivering superior audio experiences to consumers worldwide.

“We’re proud to be recognised as the global leader in soundbars for 11 consecutive years and believe this honour is a testament to our commitment to delivering premium audio experiences,” said Hun Lee, Executive Vice President of Visual Display Business at Samsung Electronics. “We will continue to push innovation forward, enhancing both sound quality and usability to create an even more seamless and immersive home entertainment experience.”

[1] Source – Omdia, Feb 2025. Based on overall TV market share by manufacturer on an annual unit & revenue basis

[2] Samsung is ranked No.1 soundbar brand for 11 years (2014-2024) ® Futuresource Consulting Ltd. Based on overall soundbar market share by manufacturer on an annual unit & value basis.

[3] Compared to Samsung’s 2025 soundbar lineup.

“Our new soundbars combine exceptional audio quality with seamless convenience,” said Hun Lee, Executive Vice President of the Visual Display Business at Samsung Electronics. “With advanced intelligent technology in the HW-Q990F and the HW-QS700F’s innovative convertible design, these soundbars effortlessly adapt to virtually any environment, delivering an immersive and personalised audio experience for virtually every user.”

HW-Q990F: Redefining Flagship Audio Performance

Samsung unveils new Q-series HW-Q990F. Image simulated for illustrative purposes.

As the successor to the highly acclaimed HW-Q990D, the HW-Q990F takes home audio to new heights. It features newly engineered dual active subwoofers that deliver robust bass and ultra-low-frequency precision. Plus, a new cube design reduces the subwoofers to approximately half the size of its predecessor^[1], minimising resonance and blending flawlessly into modern interiors with a refined serrated finish. 

The HW-Q990F also delivers advanced AI-driven sound optimisation through features such as:

• Dynamic Bass Control: Enhances clarity in low-frequency ranges by utilising non-linear bass management for balanced and reduced distortion sound.
• Q-Symphony: Immerses the user in 3D surround sound by detecting the position of wireless speakers like the Music Frame and automatically optimising audio effects based on its distance and angle.
• Active Voice Amplifier Pro: Provides real-time content analysis that can help reduce background noise and emphasises dialogue for an enhanced viewing experience.

Additionally, the HW-Q990F utilises the Samsung TV’s Neural Processing Unit (NPU) in Q-Symphony mode, making dialogue clearer and delivering more immersive, synchronised audio. 

HW-QS700F: Versatility Meets Elegance and Superior Sound

The HW-QS700F offers even more versatility in home audio with its sleek design and innovative gyro-sensor technology. Suitable for both wall-mounted and tabletop setups, this soundbar adapts to the user’s space. Its built-in gyro-sensor can automatically detect whether it’s positioned vertically or horizontally, fine-tuning the audio output to ensure optimal clarity and immersive sound in any configuration.

Samsung’s new Q-series HW-QS700F can be positioned vertically or horizontally to meet the needs of the user. Image simulated for illustrative purposes.

With its slim, modern profile, the HW-QS700F integrates into virtually any room. Its adaptive design offers flexibility without compromising style, making it the perfect companion for a cinematic wall-mounted display or a minimalist tabletop setup. This soundbar delivers an audio experience as sophisticated as its design — ideal for users who demand both elegance and performance.

The Q-Series HW-Q990F and HW-QS700F will be available in Australia in the first half of 2025. Pricing is yet to be announced. 

To find out more about Samsung’s 2025 AV line-up of soundbars, TVs and projectors, register your interest for updates as they drop via www.samsung.com/au/tvs/ceshandraiser

Samsung Electronics has held its ground as the leader in the global soundbar market for ten consecutive years, from 2014 through 2023, according to the annual report from Futuresource Consulting[1]. The latest data, released on February 29, highlights Samsung’s continuous market leadership, with a 20.3% market share (on a unit basis) and an 18.8% contribution to the industry’s sales volume in 2023.

Samsung has continuously raised the bar for home entertainment systems over the years, earning its soundbars a reputation for superior sound quality and groundbreaking innovation. Signature features such as Q-Symphony[2] and SpaceFit Sound[3] have revolutionised the listening experience, offering users a deeply immersive soundscape that is finely tuned to their listening environments.

This standard of excellence has been recognised by industry experts and reviewers, with T3 awarding the HW-Q990C “Best Soundbar” title for its immersive audio and “exceptional object-based sonics,” and Home Theater Review giving the soundbar an “Editor’s Choice” distinction and commenting: “It sounds excellent, regardless of what type of content you send its way.”

This year, Samsung continues to push the boundaries with its soundbar lineup, introducing AI audio features and connectivity options to captivate consumers and home theater enthusiasts alike.

Samsung Electronics’ 2024 flagship Q-series soundbar HW-Q990D further pushes the boundaries of immersive home audio experience

The flagship Q-series soundbar, HW-Q990D, offers impressive 11.1.4-channel surround sound[4] and an upgraded Q-Symphony feature[5]. Powered by AI, the device analyses and synchronises voice channels for clear dialogues and immersive soundscape across all speakers. Paired with SpaceFit Sound Pro[6] with customised audio calibration, for an immersive experience in virtually any space, while HDMI 2.1[7] and 4K/120Hz passthrough provides connectivity options that meets the demands of modern home entertainment systems.

“We are thrilled to once again be acknowledged as the market leader in soundbars, a milestone that reflects the positive feedback from our customers over the years,” said Cheolgi Kim, EVP of Visual Display Business at Samsung Electronics. “Building on this success, we will continue to push the boundaries of home entertainment with superior sound quality and advanced connectivity features, leveraging AI-based sound technology to strengthen the consumer experience and Samsung’s position in the global market.”

For more information, visit https://www.samsung.com/au/.

[1] Source – Futuresource Consulting Ltd (Feb 2024). Based on overall soundbar market share by manufacturer on an annual unit & value basis.

[2] Samsung Q-Symphony is compatible with all 2021-2024 Samsung TVs (excluding The Serif & The Sero). Sound effects may vary depending on environmental characteristics (including ceiling). Compared to 2023 Q-Symphony

[3] SpaceFit Sound is compatible with 2021 -2024 QLED Q70 TVs and above. Sound effects and performance may vary depending on environmental characteristics (including ceiling).

[4] Source content must be Dolby Atmos® or DTS:X enabled for Dolby ATMOS® or DTS:X playback. Samsung define “True Dolby Atmos” as featuring an upwards-firing directional speaker for three dimensional sound. Wireless Dolby Atmos transmission via Wi-Fi works with 2022-2024 Samsung TVs (excluding The Frame 32″). Mains power connection required. Sound effects may vary depending on environmental characteristics (including ceiling).

[5] Compared to 2023 Q-Symphony.

[6] Sound effects and performance may vary depending on environmental characteristics (including ceiling). SpaceFit Sound is compatible with 2021 -2024 QLED Q70 TVs and above

[7] TV must support HDMI eARC.

Samsung Electronics has been recognised as a leader in the global soundbar market, according to the market research firm, FutureSource Consulting. A newly released report[1] notes that Samsung topped the soundbar market for the ninth year in a row, commanding 20.2% in worldwide market share and accounting for 18.4% of the industry sales volume in 2022[2].

Samsung soundbars, including the premium Q-series lineup, are expertly crafted and fine-tuned for powerful and immersive sound quality, enhanced compatibility with TVs, and sleek and modern design. Features such as SpaceFit Sound[3] have been praised by customers and reviewers for calibrating sounds to fit the acoustic properties of each space for tailor-made sound experiences.

This year Samsung is taking its soundbar lineup to the next level with captivating cinematic sounds and premium audio features to win the hearts of consumers and home theatre enthusiasts.

Featured is the pinnacle of Samsung’s home theatre audio technology in 2023: the Q-Series HW-Q990C. Image simulated for illustrative purposes. Cables not shown.

Samsung’s HW-Q990C is a flagship Q-series soundbar with an impressive 11.1.4-channel setup and Dolby Atmos audio. It comes with the latest Q-Symphony[4], which analyses and processes voice channels and audio elements to deliver perfectly synchronised audio using every speaker in both the compatible Samsung TV and the soundbar without muting the TV speakers. It also comes with SpaceFit Sound Pro, which calibrates sounds to match the acoustic properties of each space.

“Samsung is committed to providing our customers with industry-leading home entertainment experiences that meets the evolving needs of our customers,” said Cheolgi Kim, EVP of Visual Display Business at Samsung Electronics. “Samsung soundbars are the perfect immersive match for Samsung TVs, exemplifying the pinnacle of Samsung’s cinematic sound with smart audio features and enhanced connectivity.”

In Australia, Samsung’s soundbar series achieved Canstar Blue’s Most Satisfied Customers Award in Home Theatre Systems 2021 and 2022[5]. In earning this honour in 2022, Samsung was the only brand to achieve a perfect 5-star score for overall satisfaction, performance, user friendliness, features and functionality, value for money, and design, as voted by approximately 250 Australians who had purchased a Home Theatre System in the past three years[6].

Canstar Blue’s customer-rated accolades reinforce Samsung’s market leadership in the Audio-Visual sector, and the brand’s commitment to developing innovative technologies grounded by a deep understanding of the needs and passions of Australian consumers.

For more information, please visit https://www.samsung.com/au/

[1] Source: FutureSource Consulting ‘Worldwide Home Audio Quarterly Tracker’, Worldwide Soundbar Market Share by manufacturer – Annual units and value basis. 1 March 2023.

[2] Source – Futuresource Consulting, Mar-2023. Based on overall Soundbar market share by manufacturer on an annual units & value basis.

[3] Sound effects and performance may vary depending on environmental characteristics (including ceiling).  SpaceFit Sound is compatible with 2021 -2023 QLED Q70 TVs and above.

[4] Samsung Q-Symphony is compatible with all 2021-2023 Samsung TVs (excluding The Serif and The Sero). Sound effects may vary depending on environmental characteristics (including ceiling

[5] Defined by Canstar as systems incorporating television, video and audio equipment including soundbars and audio party speakers.

[6] Canstar Blue customer satisfaction research, conducted through Qualtrics’ online sample aggregation from ISO accredited panels. October 2022, n=249.

Samsung Electronics Australia has today announced the local availability of its 2022 range of soundbars featuring a world-first Wireless True Dolby Atmos experience.[1] The line-up of ten soundbar models have a new design and technical improvements that deliver an immersive and captivating sound quality.

The flagship Q990B incorporates 11.1.4ch surround sound including one subwoofer channel, four up-firing channels and two wireless rear speakers for an immersive Dolby Atmos & DTS:X experience creating an atmosphere of rich, room filling sound.

Jeremy Senior, Vice President, Consumer Electronics, Samsung Australia comments that Samsung continues to break barriers in audio innovation. “The leap to produce quality 360-degree surround-sound excellence and new calibration features from just a soundbar is testament to Samsung’s dedication and research in audio excellence,” said Senior.

An immersive, three-dimensional audio experience

To offer a vivid surround sound effect, the 2022 soundbar line-up now incorporates new technology that allows for total sound calibration to the room. This includes enhancements to Q-Symphony, which allows for the soundbar to work alongside the speakers from the TV for an up to 22 channel Dolby Atmos[2] experience when paired with compatible Samsung TV. Q-Symphony now has the ability to connect to all of the speakers on a compatible Samsung TV to execute audio in harmony with the soundbar, maximising the 3D sound effect on screen.

For a more customised experience, Space Fit Sound Advance[3] will optimise the sound accordingly to the size of the room, it tests room reverberations from both the soundbar and subwoofer, while you’re enjoying your favourite content to continually ensure your Soundbar delivers an immersive performance, no matter what you are viewing or listening to.

“Australians appreciate high-end audio and Samsung’s new range of soundbars transforms the home cinema experience with cutting edge innovations like Wireless True Dolby Atmos, Q-Symphony and SpaceFit Sound working harmoniously together to optimise the sound for the room and place you at the heart of the action,” concluded Senior.

Cutting edge design

As more people wall mount their TVs, customers are increasingly looking for a soundbar that offers a complementary and slim design. The new S800B and S801B Ultra Slim Soundbars reset the standard in the slim soundbar category by packing a powerful punch at just 1.6-inch in depth and includes the same level of sound performance as existing, larger soundbars through Samsung’s proprietary technology. They deliver a powerful bass in the compact form by integrating passive radiator technology with its subwoofer and with true top-firing speaker channels it produces natural, room-filling Dolby Atmos sound. The slim, minimalist design is the ultimate in style, designed to sit perfectly underneath the TV or even separate as a standalone speaker.

Samsung soundbars support HDMI eARC Connection, Tap Sound and third-party connectivity features including Alexa, AirPlay 2 and built-in Chromecast ability, offering excellent usability with casting.

Samsung’s 2022 Soundbar range is available starting from 16 March at selected retailers and online.

For more detailed product information visit: Samsung Q-series Soundbar | Immersive sound with Q-series Soundbar | Samsung Australia

[1] Source content must be Dolby Atmos® or DTS:X enabled for Dolby ATMOS® or DTS:X playback. Sound effect may vary depending on environmental characteristics (including ceiling). Samsung define “True Dolby Atmos” as featuring an upwards-firing directional speaker for three dimensional sound. Wireless Dolby Atmos transmission via Wi-Fi, works with 2022 Samsung TVs.

[2] Compared to Q Symphony available on 2021 models. Compatible with 2022 Samsung QLED TV.

[3] SpaceFit Sound is compatible with 2021 and 2022 QLED Q70 TVs and above. Sound effect and performance may vary depending on environmental characteristics (including ceiling).

Samsung Electronics showcased its 2021 lineup of MICRO LED, Samsung Neo QLED, lifestyle TVs, monitors, and soundbars at its virtual Unbox & Discover event. As people spend more time at home, Samsung’s latest innovations let consumers get the most from their screens—allowing them to work efficiently, communicate effectively, and explore their personal passions.

“At Samsung, we are proud to constantly innovate to improve consumers’ everyday lives. Over the past year, technologies that were once ‘nice to have’ became a need, as our homes became offices, schools, gyms, and more,” said James Fishler, Senior Vice President, Home Entertainment Division, Samsung Electronics America. “The role of the TV in our lives has grown—and in 2021, Samsung continues to redefine the role of TV around the needs and passions of consumers.”

For decades, TVs were seen simply as a way to watch movies and shows; now, TVs are serving as conference rooms and fitness hubs. By taking advantage of many features for the first time this past year, people are re-examining the role that their TV plays in their lives.

Beyond Samsung’s innovative approach to new features, our leadership in picture performance has made Samsung the number one global TV manufacturer for 15 consecutive years. In 2021, Samsung continues to break new ground to offer consumers extraordinary viewing experiences.

MICRO LED Comes Home

With superb brightness, deep blacks, and breathtaking image quality, MICRO LED technology offers a groundbreaking viewing experience that lasts. Its inorganic LEDs help prevent burn-in and ensure the screen stays vibrant over its lifetime.

In 2018, Samsung introduced MICRO LED in the form of “The Wall”—a configurable system of modules that can reach an astounding 292 inches for an experience like no other. With its inherent flexibility, “The Wall” requires professional installation in the home or office.

In 2021, Samsung brings all the power of MICRO LED technology in the form factor of a traditional TV experience. Now, consumers can take home the cinematic experience in a beautiful edge-to-edge screen design, with no need for professional assembly and installation. MICRO LED is available in 110’’ and 99’’ sizes globally beginning at the end of March; an 88’’ size is launching this fall; and a 76’’ is on the future roadmap.

MICRO LED can become 4 screens in one. With 4Vue (Quad View), consumers can watch up to four sources of content simultaneously. Keep up with multiple sports at once, or stream a walkthrough while playing a video game. MICRO LED brings true-to-life picture quality at an enormous scale—out of the box.

Samsung Neo QLED Fits Any Home and Every Passion

As people turn to TVs as an outlet for their passions, Samsung developed Samsung Neo QLED to enhance the viewing experience, no matter what you are watching. The Samsung Neo QLED viewing experience is defined by our Neo Quantum Processor, and new Quantum Mini LEDs. At just 1/40^th the size of conventional LEDs, Quantum Mini LEDs allow for ultra-fine light control. With deep blacks, bright lights, and upscaling technology smarter than any Samsung TV has ever offered, Samsung Neo QLED delivers an ultra-realistic picture—whether you are watching a football game, or playing one on your gaming console.

Samsung Neo QLED also offers features that level up gaming. Samsung is proud to be the Official TV Partner of Xbox Series X in the United States and Canada. With Xbox and Samsung renewing their multi-year agreement this year, the two companies will continue working together to offer an unbeatable gaming experience. Samsung Neo QLED and QLED offer cutting-edge capabilities that make them a phenomenal companion to next-gen gaming with Xbox Series X. In addition, Samsung Neo QLED and QLED let you see virtually every detail with incredible 4k clarity, a silky-smooth 120 frames per second, and a low 5.8ms response time.

In order to further deliver optimized gaming performance to the 2021 Samsung Neo QLED and QLED line, Samsung has also partnered with AMD to develop the first TV with Freesync Premium Pro support for both PC and console games to deliver a truly exceptional HDR gaming experience. Additionally, Samsung’s new Game Bar helps players quickly monitor critical aspects of play. You can use it to access Samsung’s Super Ultrawide Gameview, which brings ultra-wide aspect ratios—traditionally only available on gaming monitors—to the TV.

For those with a passion for fitness, Samsung Neo QLED brings athletic training and healthy living to the home. Last year, when people weren’t able to go to the gym, many sought ways to stay fit at home. Samsung Health, a comprehensive fitness and mindfulness platform launched in the spring of 2020, met this need. Samsung Health helped us stay fit with partner apps for every style of fitness and health, along with seamless connectivity to mobile devices and wearables.

In 2021, Samsung Health adds the benefit of a Smart Trainer. With an optional camera sold separately, the Smart Trainer utilizes AI to analyze your posture and provide real-time feedback to improve your form as you follow instructional videos.

In 2021, Samsung Neo QLED’s 8K models (QN800A and QN900A) will be available in 65’’, 75’’, and 85’’ sizes, while the 4K models (QN90A and QN85A) will reflect an even wider selection, starting at 50’’.

TV Technology That Reflects Your Style Indoors or Outdoors

Consumers today expect experiences tailored to their needs, personal tastes, and style. The Lifestyle TV category offers screens designed for every consumer and every space—in and outside the home.

The Frame transforms the TV into a work of art that can be personalized to fit your aesthetic and decor. With new partnerships in the Art Store,¹ like NAVA Contemporary and Etsy, The Frame features more original artwork to match individual tastes. It also includes AI-based auto-curation technology that recommends artwork based on your selections. Curate your own personal art collection with a growing library of over 1,400 pieces of art from world-renowned institutions. The Frame also features increased photo storage space from 500 megabytes in 2020 to 6 gigabytes in 2021, so you can store up to 1,200 photos (all) in UHD quality. From beloved classics to stunning photography, the Art Store gives you access to a variety of content to personalize your space.

In 2021, there are new ways to customize the Frame itself—from new mounting options like the Slim Fit Wall Mount to five bezel options and more from third party providers. Additionally, we have made the 2021 Frame slimmer than ever: just 24.9 millimeters thick, about the same depth as an actual picture frame. It’s just as appealing off as when it’s on.

Samsung is also offering a new way to display the 2021 Frame, with My Shelf, a new accessory releasing globally later this year that lets you create a tailored wall with personal touches to complement your screen and décor. My Shelf can be attached to the 55 inch, 65 inch, and 75 inch Frame sizes, and will be available in four different colors: beige, white, brown, and black.

For those who miss the movie theater experience, The Premiere, the industry’s first triple laser projector with 4K resolution, represents the next stage in home cinema—all in a compact package. Traditional beam projectors can be clunky and difficult to set up—and even if they offer a big screen, the resolution is sometimes far below an ordinary TV. The Premiere’s minimalist design, with rounded edges and a fabric finish, fits neatly into any home. To help consumers use the Premiere anywhere in their home, we are going to be offering rollable screens optimized for the Premiere later this year on Samsung.com. Just position the Premiere around 5 inches or further from a monotone wall or ALR screen, and break out the popcorn.

In 2020, Samsung took its industry-leading picture performance from inside the home to the yard—just as consumers were looking to get outdoors. With The Terrace, our first outdoor TV, consumers can enjoy the picture quality, audio performance, and smart features they expect from Samsung outside. And they can do so worry-free; The Terrace is weather-resistant, with an IP55 rating to protect against water and dust. It is also simple to install, and easy to connect to cable service and a Wi-Fi network. The Terrace is available in 55”, 65”, and a new 75” Full Sun model² is coming in time for summer.

Screens Suited for Every Need – From Productivity to Play

In 2020, the relevance of the monitor at home changed dramatically. For many, this meant additional screens for multiple needs. Suddenly, a screen that was used to shop online or surf social media became critical to daily life, as consumers used it to make the most of work, school, and play.

To fulfill this demand, the Smart Monitor is Samsung’s first “do-it-all” monitor—uniting the best of monitor and TV. Smart Monitor is compatible with Wi-Fi, Bluetooth, Wireless DeX, and Apple AirPlay 2, letting consumers work from anywhere without needing to connect to a PC. With AirPlay 2, customers can stream, control, and share their favorite content directly from their iPhone, iPad, or Mac to their monitor. When you need to relax, you can enjoy your favorite shows by turning on the Smart TV platform and accessing your preferred streaming apps. Smart Monitor helps consumers stay productive when they need to be—and entertained when they need a break.

In 2020, the Odyssey G9 gaming monitor generated a lot of buzz—this year, Samsung is leveling up the experience with a Quantum MiniLED display and premium gaming features. The 1000R screen curvature, combined with Quantum MiniLED display technology, gives gamers an experience unlike any other. The new G9 joins Samsung’s full lineup of curved and flat Odyssey gaming monitors.

To enable a new way of learning and working while staying safe, we are introducing the Samsung Interactive Display FLIP 75-inch,a digital whiteboard you can write, draw, and edit on. The Flip offers connective features for hybrid working and learning to help consumers succeed—whether in the classroom, the office, or at home. With optimized 4K picture quality and easy-to-read visuals, a team of up to 20 can work simultaneously to sync personal devices for real-time content sharing. The Flip allows users to see a coworker’s or teacher’s presentation as if they were there in person—offering the ability to work together while staying safe. Designed to foster greater collaboration, increase productivity, and enable a seamless exchange of ideas, the 75-inch display joins the 55-inch, 65-inch, and 85-inch display.

Sound That Matches the Visual

While Samsung TVs offer incredible sound from the tiniest of speakers, nothing rounds out the home theater experience like the addition of a Samsung soundbar. The 2021 Q Series lineup includes exclusive Q-Symphony tech, syncing audio from the Samsung TV to deliver enhanced 3-dimensional sound. The soundbar even measures its environment to project audio precisely where it needs to be.

For a full, deep and rich immersive experience, the Q950A boasts the industry’s first 11.1.4 channel sound bringing you right into the center of the action. Its new Bass Boost feature allows users to add “more boom” with a simple click. For those who play music from their mobile devices, Tap Sound makes it as simple as tapping a device to the soundbar. And the Q950A works with multiple voice assistants, including Amazon Alexa and Bixby—making it easy to take full control of the listening experience.

Passions, Style, Tastes, and Needs

In 2021, Samsung complements your passions, adjusts to your tastes, and delivers performance that enhances all experiences. From the pinnacle of luxurious performance in MICRO LED, to the aesthetic appeal of The Frame, Samsung redefines the role of the TV in your home—at a time when the TV is more relevant than ever.

For more information on Samsung’s TV products, please visit www.samsung.com.

* Product availability may vary by region.

¹ Art Store subscription required to access full selection. Fees apply to subscription service.

² Panel protected up to 6 hours in sunlight at 700 watts and 104 degrees Fahrenheit; brightness may decrease to protect panel with other high temperature and sunlight conditions.

Samsung Electronics Australia has today expanded its lifestyle television offering with the launch of The Terrace QLED 4K TV and Soundbar, a new category that takes the indoor home entertainment experience outdoors. Available in 55, 65 and 75-inch models, The Terrace is built for outdoor entertainment1 and delivers Samsung’s industry-leading QLED technology, Smart TV features and a powerful audio experience.

“As a nation we love the outdoors and entertaining, especially as we come into summer, and The Terrace brings outdoor entertainment to life,” explains Hass Mahdi, Director of Audio Visual, Samsung Electronics Australia. “With a crystal clear QLED display and advanced Anti-Glare Technology, The Terrace is ideal to watch the big game with mates over a BBQ, or enjoy a family movie night on a warm summer’s evening.”

“The home is our sanctuary. Now more than ever as we adjust to life in the absence of large sporting events, live entertainment, and big gatherings – there is a demand for entertainment at home on the big screen”.

Built for Outdoor Entertaining

Offering a 4K resolution QLED display with 2,000 nits brightness (that’s three times the brightness of a TU8000 Samsung TV), it delivers clear visibility in outdoor conditions, whatever time you choose to turn it on. The Terrace also has an IP552 weather resistance rating3, which means you can take the action outside with peace-of-mind, and enjoy a new kind of match day or movie night. Additionally, The Terrace includes Samsung’s advanced Anti-Glare Technology which helps stop reflections and glare getting in the way of the action.

The display is also perfect for sports fans; with a high 200Hz Motion Rate which is ideal for fast-moving content. Whether you’re manning the BBQ or sitting by the garden, the Wide Viewing Angle will help ensure you’re not missing out on the action.

Smart TV Experience Australians Know and Love

Bringing the same experience Australians expect from some of Samsung’s QLED 8K and 4K models, The Terrace comes with coveted features including Multi View* and Tap View^ for mobile connectivity, built-in voice assistants including Bixby and Alexa, Wi-Fi, and Bluetooth connectivity. Allowing Aussies to watch, listen, and play their favourite content
at the touch of a button, with access to leading apps including Netflix, YouTube, Foxtel, Kayo and Disney+⁵. Intelligent Mode adapts picture and sound to the TV’s surroundings4 so no matter how loud your mates get on match day, you’ll still enjoy incredible picture and sound quality.

TV and Sound in Harmony

The Terrace Soundbar boasts powerful sound that compliments an outdoor TV entertainment experience.⁶ Featuring a sleek, one-body design and IP55 level weather-resistance², The Terrace Soundbar can be mounted to a wall, or directly to The Terrace TV. It boasts a crisp 3.0 channel audio and Distortion Cancelling technology to provide clear sound to enhance your next outdoor movie night, whilst the wide range tweeters help ensure that every area is a sweet spot. The Terrace TV also has Wi-Fi and Bluetooth connectivity, allowing it to be paired with The Terrace Soundbar or other devices wirelessly for a hassle-free installation.

Added Extras

Designed perfectly for undercover entertaining spaces, The Terrace offers a durable design with an included wall mount. To protect your new prized possession when not in use it comes with a dust cover included with every purchase. The Terrace TV also comes with a weather resistant remote that can control both the TV and Soundbar.⁷

Pricing and Availability

The Terrace is available at leading retailers nationally and online at www.samsung.com.au from October, 2020. To be first in line, you can pre-order now from Harvey Norman, JB Hi-Fi and The Good Guys.

The Terrace 4K QLED TV – 75-inch                    $10,999 RRP

The Terrace 4K QLED TV – 65-inch                    $7,999 RRP

The Terrace 4K QLED TV- 55-inch                      $5,999 RRP

The Terrace Soundbar                                            $1,299 RRP

¹ Recommend installation undercover, protected from direct sunlight and severe weather.

² An IP55 rating means that under test conditions the product is protected against quantities of dust that could interfere with the normal operation of the product but is not fully dust tight. It is also protected against low pressure water jets projected by a nozzle (6.3mm) from any angle with limited ingress. According to accredited test results, individual results may vary. Note: IP55 rating does not mean that the device is waterproof.

³ Operates smoothly at temperatures between -30 to 50⁰. Recommended that The Terrace is installed undercover, and is not exposed to severe weather conditions such as heavy rain and thunderstorms. Recommend wipe down after exposure to water or dust and the cover is used at all times when not in use.

⁴ Picture and sound quality of upscaled content will vary depending on quality and resolution of source content.

⁵ Internet required. Data and subscription charges may apply. Apps may be subject to change without notice.

⁶ Soundbar sold separately.

⁷ Remote has IP56 rating meaning that the device is protected against dust and strong jets of water with limited ingress under certain defined test conditions. According to accredited test results, individual results may vary. Note: IP56 rating does not mean the product is waterproof.

*Feature is available on Android 6.0 and higher mobile devices that support Mirror Casting and Apple devices compatible with Apple AirPlay2.

*Compatible Samsung devices that support Smartthings Application only. Smartthings App may be required to be installed and running on phone to utilze feature. Service may not be available at launch or time of purchase

Samsung Electronics Australia has today announced the local launch of its 2020 QLED TV range, featuring its most advanced, stylish, and expansive portfolio to date. As a pioneer in 8K technology, Samsung continues its commitment to innovation and making high quality 8K and 4K experiences. With smart AI upscaling, enhanced in-TV audio, and a broad range of large-format panels (over 75-inches), Samsung is offering the ultimate entertainment experience from the comfort of your own home.

Big Screens, More Options, and Smart AI Upscaling

This year’s flagship model, the Q950T, boasts an ultra-thin profile and boundless Infinity Display allowing the picture to etch right to the edge, offering nearly 99 per cent pure screen. The introduction of 85-inch QLED TV models is in response to Australian’s demand for big-screen in-home experiences at a range of price points. Samsung’s AI upscaling is now more advanced than ever with a new Quantum Processor, offering pixel-by-pixel image enhancement, enabling the panel to adapt to the viewer’s favourite content or external environment to deliver an amazing picture.

“Australians continue to demand bigger and better entertainment experiences from the comfort of their homes which is why we’re launching our widest range of TVs that feature the best in immersive visual and audio innovation,” said Hass Mahdi, Director of Audio Visual Division, Samsung Australia. “Along with breaking new ground in QLED 8K and 4K TV innovation, Samsung is also offering more options in design across our lifestyle TV range with new additions to our iconic offerings in The Frame, as well as The Serif, which seeks to transform the traditional role of the TV in the home.”

Innovation in TV Audio Experiences and Soundbar Integration

The 2020 QLED 8K TV range introduces an innovative new Samsung TV audio experience with Object Tracking Sound + (OTS+): an in-panel technology that tracks the on-screen action from scene to scene. This technology emits sound from speakers in the top, bottom and sides of the rear of the TV, and is projected to reflect off nearby surfaces to deliver an incredible immersive experience that puts you right in the middle of the action.

Q-Symphony technology also enables seamless cooperation between this innovative new TV sound technology and Samsung’s Q Series soundbars to deliver an extra layer of richness and audio detail. Q-Symphony technology then synchronises sound between these TVs and Samsung Q Series Soundbars for extra richness and a truly immersive surround sound experience.

“Samsung understands the critical importance of immersion when enjoying the latest TV experiences,” said Mahdi. “We have invested in two new innovations, OTS+ and Q-Symphony, in order to transform the audio experience that our TVs offer both standalone and when used with our latest soundbars.”

Bolstering Samsung’s support for gaming enthusiasts, select QLED TVs also include Dynamic Black Equaliser technology, which is designed to ensure clear visibility in dark scenes; Mobile View

Mode to enable multi-tasking on screen; and AMD Freesync compatibility, which delivers seamless and swift action with low input lag.

The new 2020 range also supports a choice of voice-activated assistants, allowing users to choose their preference between Bixby, Google Assistant or Alexa; while panels starting from the Q70T

offer an advanced new Ambient Mode that enables users to select and search by voice, as well as automatically choose music, video, or a daily ambient routine to match their mood.

Pioneering the Lifestyle TV Category

In addition to this expansive 8K and 4K offering, Samsung is also continuing its commitment to delivering new lifestyle experiences. The Frame, which has the ability to turn its screen into a beautiful piece of artwork when not in use and has three customisable bezels options; brown, beige and white, for seamless integration to blend into the aesthetics of the home. Alongside the existing range of sizes of 55-inch and 43-inch, The Frame now also comes in an expanded offering of 75-inch, 50-inch, and 32-inch. The Frame continues to use Samsung’s QLED technology to offer a stunning picture quality.

Also, Artworks from The Frame’s Art Store can now be selected manually or searched via voice activation, making it easier than ever for to bring a selection of 1,200 artworks to life in their home. The Ronan and Erwan Bouroullec-designed The Serif TV, will also now feature the same updated Smart Hub functionality as the rest of the QLED TV range and will be available in 43-inch and 55-inch models. Samsung also announced an addition to their Lifestyle TV portfolio, The Sero. The Sero, which means “vertical” in Korean, has the ability to pivot between horizontal and vertical orientations – just like a smartphone or tablet. The Sero’s display orientation technology connects seamlessly with users’ mobile devices to smoothly and naturally display content in traditional horizontal formats, as well as vertical formats. Consumers can expect to enjoy a variety of content – including social media, movies and other personal videos – in whatever display orientation mirrors their mobile device.

“As the lifestyles, viewing habits, and home entertainment demands of Australians evolve, so too do the features and technology across our Samsung TV lineup, from the latest big-screen experiences and audio immersion of our new 8K and 4K QLED TVs, to the seamless integration into our homes of our innovative lifestyle TV range, with The Frame, The Serif, and The Sero,” said Mahdi.

Pricing and availability

Samsung’s new range will be available through various retail outlets nationally with the following recommended retail prices:

QLED 8K

Q950T

85-inch             $TBC

75-inch             $TBC

65-inch             $TBC

Q800T

82-inch             $TBC

75-inch             $TBC

65-inch             $TBC

55-inch             $TBC

QLED 4K

Q95T

75-inch             $6,999

65-inch             $4,649

55-inch             $3,499

Q80T

85-inch             $7,549

75-inch             $5,249

65-inch             $3,499

55-inch             $2,549

Q70T

85-inch             $6,399

75-inch             $4,049

65-inch             $2,699

55-inch             $2,099

Q60T

75-inch             $3,349

65-inch             $2,199

55-inch             $1,729

Lifestyle

The Frame

75-inch             $4,649

65-inch             $3,149

55-inch             $2,299

50-inch             $1,949

43-inch             $1,599

32-inch             $919

The Serif

55-inch             $2,099

43-inch             $1,499

Crystal UHD

TU800

82-inch             $3,939

75-inch             $2,589

65-inch             $1,699

55-inch             $1,369

50-inch             $1,129

43-inch             $1,019

Please note, pricing and availability for QLED 8K and The Sero will be announced at a later date. For more information on the 2020 AV range, visit the Samsung website.

Samsung Electronics Australia has today launched its most advanced and extensive range of soundbars, engineered to deliver incredible and immersive audio experiences that can support style, feature, and performance demands of Australian homes.

The Samsung Q Series, T Series, and the design-focused S Series soundbars offer a broad selection of premium solutions for almost any household. The 2020 soundbar range is also engineered to complement Samsung’s latest QLED TV range through a new innovation that combines TV and soundbar speakers called, Q-Symphony.

The premium Q Series is a perfect match for QLED with Samsung Acoustic Beam Technology, adding depth and surround sound that makes your entertainment come alive. The accessible T Series product features include 3D surround sound via DTS Virtual X support, and powerful wireless bass that you can feel.

Created to be a stylish and smart standalone soundbar as well as an amazing stereo speaker system when required, the S Series features side-firing Horn Speakers that create a wide soundscape, incorporating Samsung’s Acoustic Beam technology to deliver an impressive sense of height. When combined, these fill the room with immersive sound equally suited to music and movie content. The compact all-in-one body design with premium textile wrap by Kvadrat also allows the soundbar to fit comfortably under Samsung televisions without obscuring the screen.

“Samsung is deeply invested in engineering and designing amazing audio products that create a highly immersive listening and TV viewing experience for the home,” said Hass Mahdi, Director of the Audio Visual Division, Samsung Australia. “The Q Series, T Series and S Series ranges are an incredible extension of our commitment to delivering a stunning range of soundbars that will offer Australians the ultimate in Samsung design, innovation and audio.”

The Q800T, Q70T and Q60T soundbars offer Samsung’s proprietary Acoustic Beam technology feature, along with the revolutionary Q-Symphony feature, which harnesses the power of Samsung’s 2020 QLED 8K TVs by synchronising the soundbar and in-TV speakers for a truly immersive surround sound experience.

For smarter, easier integration into consumers’ lives, the Q800T soundbar also comes with the choice of Samsung’s Bixby voice assistant or Amazon Alexa compatibility, and has wireless connectivity, allowing Australians to connect their soundbar to their TV via Wi-Fi to reduce cable clutter.

In addition, the Q800T and Q70T soundbars are equipped with True Dolby ATMOS and DTS:X surround sound technology, which delivers cinematic sound by having both overhead and directional sound for an incredibly immersive experience.

Samsung is also happy to guarantee Australians peace of mind in their soundbar purchase by covering their Q Series soundbars (Q800T, Q70T & Q60T) with a 60 Day Money Back Guarantee.* from launch until the 31st of July, 2020.

Pricing and availability

Samsung’s new range will be available through a variety of retail outlets nationally with the following recommended retail prices.

Q Series

HW-Q800T/XY $999

HW-Q70T/XY $899

HW-Q60T/XY $799

S Series

HW-S61T/XY $599

T Series

HW-T650/XY $599

HW-T550/XY $499

HW-T450/XY $349

For more information on the 2020 Soundbar range, visit the Samsung website.