Image simulated for illustrative purposes. Cables not shown.

Art has long been a reflection of personal style, helping homeowners shape spaces that feel uniquely their own. Today, that expression extends beyond traditional mediums and into the devices that occupy the heart of the home, including the television.

Designed to seamlessly blend art, technology and design, the 2026 Samsung The Frame Pro and The Frame transform the TV from a screen into a statement piece. Whether displaying artwork from a world-renowned exhibition, showcasing personal photographs, or delivering immersive entertainment, Samsung’s Art TVs are designed to complement modern living spaces while elevating everyday experiences.

Curious how an Art TV can transform your living space? Here are three ways Samsung’s 2026 The Frame Pro and The Frame bring together premium display technology, world-renowned art and thoughtful design to elevate the modern home.

1. A Personal Gallery with World-Renowned Art

Image simulated for illustrative purposes. Cables not shown.

Bringing art into the home has never been easier. Homeowners now have more opportunities than ever to discover, curate and enjoy artwork without leaving their homes.

According to Samsung’s 2025 Southeast Asia and Oceania TV Awareness Survey[1], 69% of Australian consumers familiar with The Frame agree that it is equipped with the latest technology. Samsung’s 2026 The Frame Pro and The Frame go beyond traditional television experiences with innovative Art TV features that bring world-renowned artworks directly into the home:

• The Samsung Art Store[2] features more than 5,000 works from over 800 artists and more than 80 global partners — including collaborations with Moomin and Art Basel 2026[3].
• Art Store Streams[4] deliver a curated collection of 30 complimentary artworks every month, refreshed around new themes and artistic styles.
• The new The Frame 98-inch brings a new scale of immersion with its majestic screen, transforming living spaces into private galleries.

2. Premium Entertainment for Every Home

Image simulated for illustrative purposes. Cables not shown.

While The Frame is known for its artistic appeal, it is also designed to deliver premium entertainment experiences for everyday viewing. The survey found that 66% of Australian respondents aware of The Frame associate it with exceptional picture quality, while 61% of Australian respondents view it as a premium and high-end TV[5].

The 2026 lineup delivers on these expectations through a combination of advanced display technology and intelligent experiences.

Exceptional Picture Quality

• Neo QLED 4K and Neo Quantum HDR on The Frame Pro bring every image to life with brilliant colour, remarkable depth and ultra-precise contrast[6].
• Quantum Mini LEDs that precisely control light for deeper contrast and sharper detail.
• Quantum Dot technology that produces more vibrant, true-to-life colours.

Smarter Viewing with Samsung Vision AI Companion

Beyond picture quality, The Frame Pro and The Frame are equipped with Samsung Vision AI Companion[7], Samsung’s integrated AI platform designed to make the TV more intuitive and context aware.

Through a dedicated AI button or a long-press of the Home button[8]on the Samsung smart remote, users can interact with content in new ways, from learning about characters and plotlines to controlling playback through voice commands.

Designed for Art and Entertainment

Whether displaying artwork or streaming a movie, both The Frame models are designed to deliver a comprehensive viewing experience.

• Glare Free display[9] keeps distractions to a minimum, reducing reflections while preserving vivid colour and brightness.
• Q-Symphony, which synchronises compatible Samsung TVs and soundbars for richer audio experiences[10].
• Samsung TV Plus, Samsung’s free ad-supported streaming service provides access to over 4,300 channels across 30 countries, allowing users to enjoy diverse content at no additional cost[11].

 3. Designed to Elevate Every Living Space

Image simulated for illustrative purposes. Cables not shown.

A television is more than an entertainment device these days, it is also part of the home’s overall design. 63% of Australian respondents familiar with The Frame associate it with an elevated look and feel[13]. Designed to complement modern interiors, the TVs seamlessly blend form and function through:

• Modern Frame Design that resembles a framed artwork.
• Customisable magnetic bezels[14] that snap on easily to suit different interior styles and personal preferences.

With the Wireless One Connect[15], The Frame Pro connects wirelessly to a separate box that can be placed up to 10 metres away from the TV, keeping cables out of sight and creating a cleaner, more refined set up.

Both TVs can also be mounted nearly flush against the wall using Samsung’s Slim Fit Wall Mount[16], helping it resemble a framed artwork rather than a traditional television.

Whether serving as a statement piece in the living room, displaying artwork throughout the day, or providing immersive entertainment for movie nights, Samsung’s 2026 The Frame Pro and The Frame are designed to integrate naturally into modern homes, bringing together art, technology and thoughtful design in a single experience.

The latest models are now available in Australia. Visit https://www.samsung.com/au/lifestyle-tvs/the-frame/ to explore the full lineup, including available sizes, customisable bezel options and the latest promotions.

[1] Samsung 2025 SEAO TV Awareness Survey. N = 2,000 respondents across 8 Southeast Asia and Oceania markets. Findings in this article are based on respondents who answered the relevant question (N = 1,199), N = 153 in SEAU

[2] Stream complimentary curated art or additional artworks available via subscription. Internet connection required.

[3] Collections on the Art Store are subject to change.

[4]Availability may vary by country. The time at which the 30 artwork are delivered each month may vary by region. The timing and frequency at which the artwork are delivered may vary by region. The number of free artwork delivered is subject to change without notice.

[5] Samsung 2025 SEAO TV Awareness Survey. N = 2,000 respondents across 8 Southeast Asia and Oceania markets. Findings in this article are based on respondents who answered the relevant question (N = 1,199), N = 153 in SEAU

[6] Separate subscriptions required for certain streaming services. Terms apply. The Range of Quantum HDR claims luminance based on internal testing standards and is subject to change according to viewing environment or specific conditions.

[7] Information based on current viewing available on Samsung TV Plus channels only. Provides AI created content, with accuracy not guaranteed. Voice commands recognise English, French, Spanish, Portuguese, German, Italian, and Korean, but not all accents, dialects, and expressions are recognised. Availability of features may vary, depending on the source content and privacy settings. Requires internet connection.  Available on features on 2025 Q7F and above TVs. Feature accessible by the AI button 2026 TVs, or by the Home button (long press) on the remote control without an AI button for remote controls on 2025 TVs (Q7F and above) and 2026 Crystal UHD TVs.

[8] Users will need to review and accept the Privacy Notice the first time they use the service.

[9] The LS03HE has been independently verified as Glare Free: Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR <34 by UL LLC. (UL Solutions), Certificate Number: V166045 – Exp. 31/12/2026.

[10] Check for Q-Symphony compatibility on soundbar product specifications. Soundbar sold separately.

[11] Channel number counts including Samsung TV Plus and Plex (third-party app) are current as of January 2025. Internet connection and Samsung account required.

[12] As at 23 June 2026. Validation for TV colour accuracy that expresses the same colour under standard light source (D65 based) with paper texture. (Error within ΔE ≤ 3.0 level that a person cannot feel colour difference). Picture quality may vary depending on quality and resolution of source content and viewing conditions. Screen image simulated for illustrative purposes.

[13] Samsung 2025 SEAO TV Awareness Survey. N = 2,000 respondents across 8 Southeast Asia and Oceania markets. Findings in this article are based on respondents who answered the relevant question (N = 1,199), N = 153 in SEAU

[14] Customisable Frame sold separately. Supported Customisable Frame lineup may vary by country.

[15] TV requires a separate power cable connection. Operating distance can vary depending on the surrounding environment. Wireless One Connect box may not work properly if placed inside a closed metal cabinet.

[16] The gap may differ based on the installation and wall type.

Samsung Electronics Co., Ltd. today announced a global partnership with Warner Bros. Pictures and DC Studios to mark the theatrical release of this summer’s epic new superhero adventure “Supergirl” on June 24. Through the partnership, Samsung is bringing fans closer to the film through Samsung Art Store in support of its global release[1].

“Samsung’s display business has long been shaped by the way people engage with film, sports, games and art,” said Hun Lee, Executive Vice President of Visual Display (VD) Business at Samsung Electronics. “Through this partnership with Warner Bros. Pictures and DC Studios, we are bringing together the exciting, intergalactic visual world of ‘Supergirl’ with Samsung’s bold display experiences at home.”

Art displayed on The Frame Pro. Image simulated for illustrative purposes. Cables not shown.

Samsung Art Store, the leading digital art platform on Samsung Art TVs, is giving Australians a new way to experience DC-inspired art at home with a limited-time “Supergirl” collection, available from June 24, 2026 through to March 8, 2027. Featuring 15 exclusive digital artworks from DC Comics, the collection brings the character’s comic legacy to life across Samsung’s expanded 2026 Art TV lineup.[2]

“The compelling visual world that Craig Gillespie and his teams bring to life in ‘Supergirl’ is unlike anything we’ve seen in the DC Universe, and Samsung, through their innovative Art Store, brings consumers together with their singular technology to deliver that experience on their screens,” said Julie Moore, Head of Global Brand Partnerships at Warner Bros. Pictures. “Having partnered with them on ‘Superman,’ we were eager to work with them again to see how brilliant their ‘Supergirl’ experience would be, and they delivered.”

As the global TV market leader for 20 consecutive years,[3] Samsung continues to work across film, retail and home entertainment to connect audiences with the stories they follow on screen.

For more information, visit www.samsung.com/au

[1] Samsung Art Store subscription is required. Internet connection required.

[2] Samsung Art TVs include all 2026 models with Samsung Art Store above the M80H, excluding OLED S90H and OLED S85H.

[3] Global No.1 TV brand for 20 years. Source – Omdia, Feb 2026. Based on overall TV market share by manufacturer on an annual unit & revenue basis.

The TV plays a defining role at the heart of modern homes. It’s where people come together, shaping the mood for movie nights, offering background comfort in quiet moments, and anchoring the room when friends gather. As the TV is always visible and always present, it is expected to do more than entertain. It needs to be immersive when the moment calls for it, and seamlessly present when not in use.

Four Everyday TV Moments in Southeast Asia and Oceania Households

	1. Movie Night: When Performance Comes to life   When expectations rise, so must streaming quality. Picture clarity, colour accuracy and immersion have become essential — and movie night is when those demands are at their highest. Cinematic colour gradient and the texture of sound all depend on a TV that can faithfully reproduce what filmmakers intended.
Did you know? In Samsung’s 2025 Southeast Asia & Oceania (SEAO) TV Awareness Survey[1], 70% of respondents say high-quality content delivery is a top priority when choosing a new TV.
Designed for This Moment Powered by the Micro RGB AI Engine Pro[2], every frame on the Micro RGB TV is processed with vivid colour and clarity. Meanwhile, Dolby Atmos® multidimensional sound brings films alive with depth, drama and emotion you can hear and feel.[3]Beyond on-screen performance, Samsung’s Vision AI Companion[4] – a multi‑agent platform combining Large Language Model powered‑intelligence with Bixby to support natural conversations – enables viewers to enjoy smarter and more intuitive interactions, like asking questions and exploring content in real-time without interrupting their viewing experience.[5]

	2. Tranquil Moments: When Presence Matters As homes become more multi‑functional, the TV is more than just a screen — it’s part of the space. How it looks when turned off, how it blends into the room’s aesthetic, and how it complements everyday living now matter just as much as its on‑screen performance.
Did you know? 75% of consumers say they prefer the design of the Samsung Frame over other TVs on the market[1]
Designed for This Moment The Frame Pro’s screen transforms into a canvas with Art Mode[6] giving users the choice to select pieces from a curated selection of world-renowned artwork, with regularly refreshed collections from the Art Store[7] that bring new inspiration. Paired with a refined, modern frame design and glare-free screen,[8] premium art can be enjoyed anytime from the comfort of home.

	3. Wind-Down Moments: When Responsiveness Matters Late in the evening, the mood shifts. Gaming becomes immersive as the room darkens and the screen takes over. In these moments, responsiveness matters most, and the best experience is when the tech can keep up with all the exciting action.
Did you know? 1 in 4 TV owners in SEAO pair their screen primarily with a gaming console making responsiveness and picture precision key considerations at purchase1
Designed for This Moment Samsung OLED TVs excel in delivering an immersive viewing and gaming experience. With deep blacks, clean whites and lively colours, every scene stays crisp and focused — even in darker, more intimate settings. Built for ultrasmooth gameplay, gamers can enjoy exceptionally fluid visuals and sharp clarity during fast‑ paced‑ action, while Samsung’s Gaming Hub provides instant access to console and cloud-based gaming platforms, including Xbox and NVIDIA GeForce NOW[9].

	4. Match Day and Hosting: When the Room Comes Alive   When friends come over, the TV often becomes the focal point of the home. Every extraordinary goal, every nail-bitingly close call, every tense replay can be felt together on the sofa. The TV doesn’t just show what’s happening; it sets the atmosphere for the whole experience.
Did you know? Nearly 70% of SEAO respondents say the most cinematic and immersive experience possible is an important factor in their next TV purchase[1]
Designed for This Moment This is where Mini LED makes a difference. With intelligent picture and sound tuning, the action feels immediate and alive placing you right in the heart of the stadium while you lounge on your couch. AI Soccer Mode[10], available on the 100″ M90H as well as other selected Samsung AI TVs like the 100” QN80H, and more, delivers a more exciting gameday experience with optimisation of picture and sound to bring the atmosphere of the stadium into your living room.   Additionally, the AI Sound Controller[11] lets you personalise your listening experience, adjusting voice and background levels for whatever you’re watching, so you can choose to focus on the elements that matter most to you.

What This Means for Choosing a TV Today

Choosing a TV today is no longer just about specifications or size. It’s about finding a screen that adapts to every moment, complements every space, and elevates your entertainment experiences. In 2026, Samsung’s line-up of AI Televisions will continue to deliver superior picture quality, together with smarter and more personal experiences.

One screen. Every moment. Discover the TV for you: https://www.samsung.com/au/tvs/all-tvs/

[1] Samsung 2025 SEAO TV Awareness Survey. N = 2,000 respondents across 8 Southeast Asia and Oceania markets. Fieldwork: November 2025.

[2] Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode.

[3] Source content must be Dolby Atmos® enabled for Dolby Atmos® playback.

[4] Information based on current viewing available on Samsung TV Plus channels only. Provides AI created content, with accuracy not guaranteed. Voice commands recognise English, French, Spanish, Portuguese, German, Italian, and Korean, but not all accents, dialects, and expressions are recognised. Availability of features may vary, depending on the source content and privacy settings. Requires internet connection. Available on features on 2025 Q7F and above TVs. Feature accessible by the AI button 2026 TVs, or by the Home button (long press) on the remote control without an AI button for remote controls on 2025 TVs (Q7F and above) and 2026 Crystal UHD TVs.

[5] Compared to 2024 Bixby feature. Multi turn is supported for 10 languages: US/UK/IN(en)/DE/FR/IT/ES/BR/MX/KR. Not all accents, dialects and expressions recognised.

[6] Samsung Account log-in and Wi-Fi connection are required. Includes free 30 refreshed artworks monthly through Art Store Streams and over 70 ambient content supported complimentary throughout the year. Paid subscription required to enjoy all the art from the Art Store.

[7] Samsung Account required for network-based smart services, including streaming apps and other smart features. Separate [connected] computer, mobile or other device may be necessary to create/log in to Samsung Account (free to download and create). Without Account log in, only external device connections (e.g., via HDMI) and terrestrial/over-the-air TV (only for TVs with tuners) available.

[8] The LS03HW has been independently verified as Glare Free: Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR <34 by UL LLC. (UL Solutions), Certificate Number: V166045 – Exp. 31/12/2026.

[9] NVIDIA G-SYNC compatibility requires connection to a compatible NVIDIA graphics card and may require enabling VRR settings in both the TV and GPU driver settings. Performance may vary depending on system configuration.

[10] Feature availability and performance may vary depending on the content viewed and the apps used. Features and availability may vary by model and region. Viewing experience may vary according to types of content and format.

[11] AI Sound Controller only available when audio is played directly through the TV, not through a separate sound device. Select ‘TV Speaker’ in ‘Sound Output’ settings to use this feature. Availability and performance will vary according to several factors including source content and application in use. Not all accents, dialects and expressions may be recognised by voice command.

The Scream (1910) on The Frame Pro. Image simulated for illustrative purposes. Cables not shown.

Samsung Electronics Co., Ltd. today announced a new collaboration with MUNCH to add iconic artworks by Edvard Munch to Samsung Art Store. The digital collection makes 37 masterpieces such as “The Scream,” “The Dance of Life” and “Melancholy” — as well as several rare works from the museum’s collection — available to millions of users around the world.

“Samsung creates products that inspire people and help them express themselves through design and culture,” said Tommy Nilsson, TV & Audio Director at Samsung Nordics. “With Samsung Art Store, we make world-class art available to millions of people, and through this collaboration with MUNCH, we are bringing an important part of European artistic heritage into people’s homes.”

Samsung Art Store Opens Up MUNCH Archives

Two People at Table (1936-1942) on The Frame Pro. Image simulated for illustrative purposes. Cables not shown.

Alongside Munch’s iconic masterpieces, the collection offers a more intimate view of Edvard Munch’s artistry with rarely seen works such as “Garden with Trees” and “Two People at Table.” These works are part of a collection of treasures preserved in the museum’s archives, many of which must be kept in carefully controlled environments to protect them from further deterioration. Their condition makes them too vulnerable for public display, even at the museum in Oslo.

“This collaboration is an exciting opportunity to share Edvard Munch’s art with audiences beyond the museum’s walls in Oslo,” said Tone Hansen, Director of MUNCH. “Through Samsung’s global reach and Art TV technology, we can make Munch’s work more accessible to people around the world, and we are incredibly honored to collaborate with Samsung on this meaningful initiative.”

The collection will be exclusively available on Samsung’s Art TV lineup through Samsung Art Store, providing users with a close look at Munch’s private world by allowing them to explore and display the artist’s hidden gems at home.

Where Technology Meets Fine Art

The Sun (1912) on The Frame. Image simulated for illustrative purposes. Cables not shown.

Samsung is redefining the role of the TV in the home by merging premium display technology with elegant designs that blend naturally with interior. As Samsung Art Store expands across the Art TV lineup, which includes The Frame and The Frame Pro, OLED S95H, Neo QLED and Micro RGB,[1] the company is connecting everyday interiors with curated artwork from leading museums, galleries, and artists.

Kissing Couples in the Park (The Linde Frieze) (1904) on The Frame. Image simulated for illustrative purposes. Cables not shown.

Through Samsung Art Store, users can access more than 5,000 artworks from renowned artists and institutions, now including works from MUNCH. Each piece is faithfully reproduced in high quality, allowing people around the world to enjoy art as part of everyday life.

The artworks selected from MUNCH will be available worldwide on Samsung Art Store starting June 1, 2026.

[1] Compatible 2025 models include Neo QLED 8K, Neo QLED 4K, The Frame, The Frame Pro, Q8F, Q7F. Compatible 2026 models include Micro RGB, OLED S95H, Neo QLED, Mini LED, The MovingStyle, The Frame and The Frame Pro. Availability of Samsung Art Store may vary by model, market and subscription status.

“Hattifatteners” (from “Finn Family Moomintroll” (1948)), by Tove Jansson on The Frame Pro

Samsung Electronics Co., Ltd. today announced a new global collaboration between Samsung Art Store and Moomins, introducing an exclusive digital art collection featuring the iconic and beloved Moomin characters created by Finnish artist and writer Tove Jansson.

Available on Samsung Art Store[1], the collection features a curated selection of 60 artworks designed to bring the wonderful world of the Moomins and Moominvalley into millions of homes across the globe via Samsung Art TVs.

Known for their distinctive and enduring charm, the Moomins have remained a beloved global sensation for generations, with a legacy spanning publishing, animation and design. Through this partnership, Samsung Art Store continues to expand its offering of globally recognised content, giving users new ways to personalise their spaces through art and fan-favorite characters.

As more people look to make their homes feel more personal and expressive, Samsung Art Store is introducing collections that resonate – and the Moomins are a prime example. With this addition, users can now bring one of the world’s most loved fictional universes into their homes.

“The world of the Moomins has always reminded people of the importance of optimism, togetherness and finding beauty in everyday moments,” said Heeyeong Ahn, Vice President of the Visual Display Business at Samsung Electronics. “Through Samsung Art Store, we’re excited to bring that feeling into the home through a collection that is as immersive as it is inspiring.”

“Garden Party” (from “The Dangerous Journey” (1977)) by Tove Jansson

The collection features a curated selection of original Moomin artwork spanning decades of storytelling and illustration. From Tove Jansson’s iconic black and white illustrations from the original novels in the 1940s to watercolour artwork from beloved picture books and cover illustrations, the collection celebrates the rich artistic legacy of the Moomins across generations. The collection also includes more recent interpretations of the Moomin world, serving to bring classic and contemporary works together in one experience.

“The Floating Theatre” (from “Moominsummer Madness” (1982)) by Tove Jansson on The Frame.

“At the heart of the Moomin stories is a sense of kindness, curiosity, and emotional honesty that has resonated across generations around the world. In a fast-paced, hyper-optimised world, Moomin offers an alternative way of living for people hungry for meaning,” said James Zambra, Creative Director at Moomin Characters Oy Ltd. “Tove Jansson developed a fascinating visual language of considerable sophistication. We’re excited to partner with Samsung Art Store to introduce this enchanting world of the Moomins in a format that feels contemporary and naturally part of the home.”

Samsung Art TVs – including Samsung’s OLED S95H model – sit at the center of the experience, seamlessly displaying artwork in the modern home. Samsung Art Store’s growing collection spans genres and eras, redefining how art is discovered and experienced.

[1] Stream complimentary curated art or additional artworks available via subscription. Internet connection required.

The Frame Pro displaying A Day’s Weight, 2023, Ludovic Nkoth

Samsung Electronics Co., Ltd. has released a new 22-work collection in collaboration with Art Basel Paris 2025, bringing the creative spirit of the fair into homes around the world. The collection is available on Samsung Art TVs[1] via subscription to the Samsung Art Store[2], turning everyday interiors into living galleries.

The new collection highlights artists who are redefining how contemporary art reflects the world we live in. Reflecting the “now” of global culture, the collection brings together artists from Africa, Asia, Europe, and Latin America, offering a snapshot of the conversations shaping art in 2025.

Pascale Marthine Tayou’s Dreams in Giza brings his distinctive lens to questions of migration, hybridity, and cultural exchange, connecting global stories to personal stories. Ludovic Nkoth’s works, including The Wait and A Day’s Weight, confront the complexities of belonging and diaspora with striking emotional intensity.

Dreams In Giza, 2022, Pascale Marthine Tayou

Together, these works capture the urgency of today’s cultural dialogue. They are presented alongside new additions from Tanja Nis-Hansen, Miao Ying, Robert Brambora, Jessy Razafimandimby, and other artists whose practices expand the global conversation and highlight the diversity of perspectives shaping art today.

“This collection is about the present moment of art,” says Daria Greene, Head of Content and Curation for Samsung Art Store. “Samsung Art Store continues to expand not only in scale but in perspective, with Art Basel highlighting the vitality of today’s artists and the urgency of their voices from Paris to millions worldwide.”

Unveiled during Art Basel Paris 2025 (24-26 October), the collection reflects the fair’s role as a stage for what is most relevant right now in contemporary culture. Art Basel Paris captures the cultural energy of today, but its influence can be fleeting. By making this collection available on Samsung Art Store, Samsung ensure these works continue to resonate long after the fair, turning temporary encounters into lasting experiences at home.

“At Art Basel Paris, the experience goes beyond the works on display to the conversations they inspire,” said Clément Delépine, Director of Art Basel Paris. “With our second edition in the iconic Grand Palais, collaborating with Samsung allows those conversations to reach audiences worldwide in new and meaningful ways.”

The Frame Pro displaying Deoxyribonucleic Acid Trip 1, 2021, Tanja Nis-Hansen

The Art Basel Paris 2025 collection is now globally available in 4K ultra-high resolution on Samsung Art TVs. Thanks to Samsung’s advanced display technology, each artwork retains the richness of colour, texture and detail, giving the impression of a gallery-quality piece at home.

Exclusive Artwork Available Across Samsung TVs

Samsung Art Store[3] is available across Samsung 2025 Neo QLED 8K & 4K, QLED, and The Frame Series models, making art from the world’s leading artists, museums and galleries more accessible than ever.

Featuring an upgraded Neo QLED screen for brighter colours, sharper contrasts and deeper blacks, The Frame Pro is Samsung’s most advanced art TV yet. Its Wireless One Connect Box[4] makes installation seamless by enabling users to keep cables out of sight up to 10 metres away, so viewers can truly enjoy the TV’s gallery-worthy picture. Plus, it’s designed with a certified Glare-Free[5] Matte Display that makes art look true-to-life while helping to reduce distractions while you’re watching TV, and can be paired with customisable bezels[6], complementing various décors.

To learn more, visit: https://www.samsung.com/au/tvs/all-tvs/

[1] Art Store is available on select 2025 Samsung models spanning Neo QLED 8K and 4K, QLED 4K, and The Frame TV Series. It is not available on 2025 UHD, Samsung OLED, or projector models.

[2] Stream complimentary curated art or additional artworks available via subscription. Internet connection required. Offering 30 refreshed artworks monthly through Art Store Streams and over 70 ambient content supported complimentary throughout the year.

[3] Stream complimentary curated art or additional artworks available via subscription. Internet connection required. Offering 30 refreshed artworks monthly through Art Store Streams and over 70 ambient content supported complimentary throughout the year.

[4] 4K 144Hz uninterrupted wireless transmission is possible when the TV and Wireless One Connect are placed within a distance of 10 meters in the same space. Wireless performance may vary depending on the environment (including type of walls and furniture). Operating distance can vary depending on the usage environment. Wireless One Connect may not work well if there is an obstruction, such as a wall, hindering its connection to the TV within your home. Wireless One Connect may not work properly if placed inside a closed metal cabinet. TV and Wireless One Connect require a separate power connection.

[5]The LS03F has been independently verified as Glare Free: Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR <34 by UL LLC. (UL Solutions), Certificate Number: V166045 – Exp. 31/12/2025.

[6] Bezels sold separately.

The Frame displaying “Metamorphosis of Narcissus” by Salvador Dalí

Samsung Electronics Co., Ltd. today announced the addition of 15 new artworks from Tate to Samsung Art Store[1]. This expansion builds on the platform’s existing partnerships with renowned institutions like the Art Institute of Chicago, the Museum of Modern Art (MoMA), Thyssen-Bornemisza National Museum and many more. By integrating the Tate collection, Samsung Art Store continues to bridge the gap between world-class museums and cultural institutions, bringing masterpieces directly into homes.

The new Tate collection includes iconic modern masters such as Henri Matisse, Salvador Dalí, Mark Rothko, and Roy Lichtenstein — the first pop art artists to appear on the Art Store — as well as leading contemporary artists like Peter Doig and Beatriz Milhazes.

Among the highlights are some of Tate Modern’s most celebrated works including Roy Lichtenstein’s “Whaam!”; Henri Matisse’s “The Snail” – a must-see in the Tate’s permanent collection; and, Jackson Pollock’s “Yellow Islands.” The collection also offers a glimpse into the breadth and energy of modern and contemporary art by showcasing British painter, Howard Hodgkin, alongside Peter Doig’s dreamlike “Echo Lake” and “Ski Jacket.”

Samsung Neo QLED displaying “Dinner at West Hill (1964-6)” by Howard Hodgkin

With these new additions, Samsung Art Store further expands its mission to democratise access to art, making it possible for anyone to enjoy museum-quality works from home, with ease. By bringing together partners from across the globe — from New York, to Madrid to London — the platform offers a unique opportunity to experience the depth and versatility of modern and contemporary art. With Tate now joining the lineup, art lovers can enjoy a collection that speaks to both heritage and innovation.

“Samsung Art Store is dedicated to providing people with the opportunity to experience world-class art in the comfort of their living rooms,” said Heeyeong Ahn, Vice President of the Visual Display Business at Samsung Electronics. “By expanding our offerings to pieces from Tate, we are taking another step in supporting the irreplaceable experience of seeing art in person.”

Discover Exclusive Artwork Across Samsung TVs

With Samsung Art Store available across 90% of Samsung’s 2025 TV lineup including its Neo QLED 8K & 4K models, QLED 4K TVs and The Frame and The Frame Pro Art TV Series[2], art from the world’s leading artists, museums, and galleries are more accessible than ever[3].

As Samsung’s most advanced Art TV yet, The Frame Pro features an upgraded Neo QLED screen[4] for brighter colours, sharper contrasts and deeper blacks. Its Wireless One Connect Box[5] makes installation seamless, enabling Australians to keep cables out of sight up to 10 metres away[6] so they can truly enjoy the TV’s gallery-worthy picture. Plus, it features a Glare-Free Matte Display that makes art look true-to-life by highlighting brush strokes on the original canvas while reducing on-screen light distractions[7]. Further, The Frame Pro is customisable via bezels elevating home decor.

This year, Samsung Art Store also expanded to the Neo QLED 8K, Neo QLED 4K and QLED series, unlocking even more ways for users to enjoy art in their homes.

To learn more, visit samsung.com/au

[1] Samsung Art Store is a premium digital art platform exclusively available on select Samsung TVs. Fees apply to subscription service. Art pieces in the Art Store are subject to change without prior notice. Stream complimentary curated art or additional artworks available via subscription. Internet connection required. Offering 30 refreshed artworks monthly through Art Store Streams and over 70 ambient content supported complimentary throughout the year.

[2] Definition of Samsung’s 2025 line up includes models and SKUs spanning 2025 Neo QLED 8K and 4K, QLED 4K, The Frame TV, UHD, and Samsung OLED models. Excludes Samsung projector models.

[3] Fees apply to subscription service. Art pieces in the Art Store are subject to change without prior notice.

[4] Compared to The Frame TVs which features a QLED display.

[5] TV requires a separate power cable connection. Operating distance can vary depending on the surrounding environment. Wireless One Connect may not work well if there is an obstruction, such as a wall, hindering its connection to the TV within your home. Wireless One Connect box may not work properly if placed inside a closed metal cabinet.

[6] 4K 144Hz uninterrupted wireless transmission is possible when the TV and Wireless One Connect are placed within a distance of 10 meters in the same space. Wireless performance may vary depending on the environment (including type of walls and furniture). Operating distance can vary depending on the usage environment. Wireless One Connect may not work well if there is an obstruction, such as a wall, hindering its connection to the TV within your home.

[7] The LS03F has been independently verified as Glare Free: Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR <34 by UL LLC. (UL Solutions), Certificate Number: V166045 – Exp. 31/12/2025.

Samsung partners with Warner Bros. and DC Studios to celebrate the latest “Superman” film. Depicted 98” and 100” TVs are available for purchase in Australia. The 115” is yet to be announced locally.

Samsung Electronics Co., Ltd. today announced a global partnership with Warner Bros. and DC Studios to celebrate the latest “Superman” film with a series of fan activations, Superman-themed video content and limited-edition digital artworks from DC Comics via Samsung Art Store.

“Samsung is committed to creating a richer and more meaningful entertainment experience,” said Hun Lee, Executive Vice President of the Visual Display Business at Samsung Electronics. “Through collaborations with leading creative studios and artists, we continue to help people engage more deeply with the stories and character they love, whether in the theater or at home.”

“Superman,” the first film in DC Studios’ new cinematic universe, written, directed and produced by James Gunn, hits theaters worldwide starting July 9. To mark the release, Samsung is launching a global campaign with the tagline “It’s not just big. It’s super big,” spotlighting a range of campaign video content celebrating the original Super Hero and bringing the excitement of the film to audiences across digital platforms, retail locations and public spaces.

Samsung Art Store, the leading digital art platform on Samsung Art TVs, is featuring a limited-time 10-piece Superman digital art collection from DC Comics free to users from July 1 through August 31. Available on The Frame as well as 2025 QLED and Neo QLED models[1], the collection brings Superman’s heroic legacy into the home and gives fans a whole new way to enjoy Superman-inspired art.

Samsung’s Super Big TV lineup includes 98” Neo QLED QN90F and 100” Neo QLED QN80F in addition to the 98” Crystal UHD DU9000 4K Smart TV[2]. With expansive screens, stunning picture quality and AI-powered enhancements that deliver smoother images and deeper contrast, Samsung aims to deliver a grander home entertainment experience.

For more information, visit https://www.samsung.com/au/tvs/super-big-screen

[1] Samsung Art TV includes The Frame, The Frame Pro, Neo QLED 8K, Neo QLED and QLED models starting from Q7F and above.

[2] Samsung’s Crystal TV range does not feature Samsung Art Store.

The Little Mermaid depicted via the Samsung Art Store on The Frame Pro TV. Wireless One Connect Box and subsequent cables no shown. Image simulated for illustrative purposes.

Samsung Electronics Co., Ltd. today announced the addition of new pieces from Disney’s iconic portfolio to the Samsung Art Store,[1] offering TV users worldwide a stunning new way to enjoy beloved visuals from Disney, Pixar, Star Wars and National Geographic — all in crystal-clear 4K resolution[2].

“We’re thrilled to expand our collaboration with Disney to offer their most beloved artwork to our global community of Art Store users,” said Heeyeong Ahn, Vice President of the Visual Display Business at Samsung Electronics. “By offering a diverse range of artistic content that transcends genres and generations, we aim to enrich the everyday lives of our users with art.”

The new Disney Collection transforms living rooms into immersive digital galleries, featuring classic and contemporary works that celebrate storytelling, adventure and the beauty of our planet. From the heartwarming tales of Disney princesses from films like “The Little Mermaid,” “Snow White,” and “Tangled” to the legendary “Star Wars saga” and the breathtaking wildlife of “Planet Earth,” the collection also offers fans a chance to discover new favourites — all through the lens of stunning digital art.

Samsung Art Store, a global digital art subscription platform available on Samsung TVs, now offers over 3,500 curated artworks from more than 800 artists and 70 world-class galleries and museums. First launched in 2017 with The Frame, the Art Store experience is now available on 90% of  Samsung Australia’s 2025 AI-powered TV range, spanning Neo QLED and QLED TVs,[3] giving more viewers access to premium art in 4K resolution.

In addition to this latest Disney collaboration, users can easily enjoy masterpieces from world-renowned museums such as the Museum of Modern Art (MoMA), the Metropolitan Museum of Art and the Musée d’Orsay, as well as a variety of contemporary and modern artworks showcased at Art Basel, from the comfort of their homes. The service also includes curated selections handpicked by professional art experts on a monthly basis, enhancing the overall viewing experience.

For more information, visit www.samsung.com/au.

[1] The Disney Collection is now available in selected countries across Asia, Australia, North America (including the United States and Canada), and Europe, where the Samsung Art Store is supported via subscription. Internet connection required.

[2] The Disney collection is available in 4K on 8K TVs including but not limited to the Neo QLED 8K QN990F and QN900F. Altering Disney artworks is not permitted.

[3] For models Q7F and above. Samsung Art Store is a premium digital art platform exclusively available on select Samsung TVs. Fees apply to subscription service. Art pieces in the Art Store are subject to change without prior notice.

Pictured: Samsung Neo QLED 8K QN900F TV – enhanced with Vision AI and a Metal Frame design. Image simulated for illustrative purposes.

• New research from Samsung reveals 67 per-cent of Australians find AI devices helpful with chores – of which, 51 per-cent of Australians think about three or more times a day[1].
• Samsung’s 2025 AV line-up introduces Vision AI, 4K and 8K Wireless One Connect Boxes, and new premium Art TV options while making Glare-Free and Art Store more accessible.
• Samsung brings AI Home and enhanced SmartThings capabilities to its most intelligent and connected range of home solutions yet, offering value-added features.

Samsung Electronics Co., Ltd has today unveiled its full 2025 line-up of TVs, audio solutions, and home appliances offering a new level of intelligent and connected solutions for the kitchen, laundry and living spaces. Delivering Samsung’s next generation AI Home and Vision AI innovations, enhanced SmartThings connectivity features, and more screen accessibility options; the range is designed to easily and intuitively integrate into Australian connected lifestyles to make every day experiences wonder-filled.

Samsung’s 2025 line-up represents the next leap forward in Samsung’s vision to simplify Australian home life by bringing AI to all. Prioritising user safety, personalisation, and long-term value, Samsung’s AI-powered products are designed to thrive as part of a connected home ecosystem whereby devices adapt to user preferences and act autonomously to help save Australians time every day.

Pushing the limits of performance, the new line-up includes the world’s most powerful cordless stick vacuum[2], the Bespoke AI Jet Ultra which offers up to 400W of suction power. In addition, Samsung’s TV range introduces the first 8K Wireless One Connect Box[3] via the Neo QLED 8K QN990F; brings Neo QLED technology to its lifestyle range for the first time via The Frame Pro; and unleashes its first convertible fit soundbar in the Q-Series HW-QS700F. Powered by Vision AI, each of these products provide Australians with more choices that are customisable to suit their unique needs.

“We know that everyone’s lifestyle is unique and their technology needs to work just for them,” said Phil Gaut, Director – Consumer Electronics, Samsung Australia. “By introducing Vision AI and AI Home, more Samsung devices around the home will deliver secure and hyper-personalised experiences that continue to learn over time, creating new ways for Australians to live better.”

New research reveals Samsung smart devices make everyday living wonder-filled

Samsung’s new 615L AI Home Side by Side refrigerator with 9-inch LED screen and built-in SmartThings Hub to control connected devices from the kitchen[4]. Image simulated for illustrative purposes.

The nationwide roll-out of Samsung’s new AI-powered home appliances and audio visual solutions coincides with the launch of new research which reveals over a third (37%) of Australians believe smart devices bring wonder to their homes alongside art (36%) and beautiful home décor (46%)[5].

For half of Australians (50%), wonder emerges with the convenience of operating devices remotely, while for 44 per-cent of single parents with kids, it’s the potential to reduce energy bills via their smart devices[6].

With an average of 24 connected devices in the average Australian home[7], two-thirds (67%) believe AI-assisted devices could further help to reduce the daily mental load and give them time back to relax.[8] In fact, two thirds (68%) of Australians admit to thinking about chores up to four times a day[9], when they’d rather be relaxing in front of the TV (83%), listening to music (61%), or spending time with loved ones (60%)[10].

“Samsung has been reimagining the role of smart devices for ten years with the goal of making everyday life easier for consumers. Our motivation is to let your smart devices think about what’s for dinner or how to best clean your floors simply so you don’t have to,” said Mr. Gaut. “Our 2025 line-up is a culmination of that journey to date whereby our connected ecosystem of products help to reduce the mental load while promoting feelings of relaxation, assurance, immersion and expression every day.

“To bring immersive experiences to more homes, we’ve stretched a Neo QLED TV up to 100-inches so every time you sit in front of your TV it feels cinematic. To promote self-expression and elevate home decor, we’ve expanded the Art Store from The Frame to over 90 per-cent of our Neo QLED and QLED line-up[11]. To assure Australians that their connected home experience is safe we’ve further fortified our home appliances with Knox Security spanning our Bespoke refrigerators, Bespoke washers and dryers, and Bespoke vacuum ranges, and enhanced SmartThings so Australians can monitor and control their home from anywhere,” Mr. Gaut continued.

Samsung’s connected home ecosystem of Home Appliances bring ease, care and savings to Australians

Samsung’s 615L Family Hub Side by Side refrigerator, now optimised with AI Home and fortified by Knox. Image simulated for illustrative purposes.

Building on 50 years of home appliance innovation excellence, Samsung has launched AI Home as a transformative step forward to help Australians unlock ease of use, savings, and new ways to care for themselves and others from home. Using on-device processing with Edge AI, appliances powered by AI Home can adapt to individual routines, and deliver optimised home experiences to suit a diverse range of lifestyles.

In 2025, Samsung has integrated AI Home displays into more Bespoke AI appliances including the 809L Bespoke AI Family Hub + and 615L AI Home Side By Side Refrigerator. The AI Home screen extends the core purpose of these refrigerators by transforming them into central smart home control hubs with the ability to connect, monitor and control compatible third party devices connected through SmartThings’ Map View feature[12]. Via the AI Home screens, Australians can also use features like the refrigerators’ Daily Board to receive personalised information and better manage their day.

Complimenting the performance of 400Ws of suction power making the Bespoke AI Jet Ultra the world’s most powerful cordless stick vacuum[13] is an LED digital display. With a quick glance, Australians can see the suction level, remaining battery time, and alerts to blockages in the brush for easy maintenance[14]. With SmartThings compatibility, Australians can also manage the vacuum settings from their compatible smart phone device[15] and receive customised maintenance guides thanks to the Bespoke AI Jet Stick vacuum’s smart-self diagnosis feature.

Samsung has also applied enhanced Knox security to appliances across the line-up to enable Australians to enjoy their AI Home experience with peace of mind. In 2025, Knox Matrix’s Trust Chain feature has been applied to the 809L Bespoke AI Family Hub + and 615L AI Home Side By Side Refrigerator[16], enabling Australians to continuously monitor products’ security status in real time through a dashboard. Knox Vault has also been applied to these appliances for the first time, storing user information such as passwords and authentication information in a separate hardware chip to ensure protection.

Samsung’s 2025 range of AI-Powered appliances are complete with Smart Forward which provides continuous software updates including new features to enhance the consumer[17]. By integrating all of these wide-ranging initiatives, Samsung aims to create safer and more reliable smart home experiences that users can enjoy with comfort and peace of mind.

“Samsung’s 2025 range of home appliances and AV solutions are designed to be powerful as individual products and extraordinary when combined, utilising screen technologies to bring ease, simplicity, safety, and care to more Australians. When Australians engage with a single product, they unlock the best of Samsung’s innovation and value beyond its core purpose,” said Mr. Gaut.

Now available from leading retailers and www.samsung.com/au:

Kitchen

• 809L BESPOKE AI Family Hub + French Door Refrigerator (SRF9900BFH). RRP: $6,999
• 615L Family Hub Side By Side Refrigerator (SRS6800BFH). RRP: $3,799
• 615L AI Home Side By Side Refrigerator (SRS6500BA). RRP: $3,299
• 634L Smart Side By Side Refrigerator with Dispenser (SRS6300B). RRP: $2,599
• 655L Smart Side By Side Refrigerator Silver (SRS6100S). RRP: $1,799
• 655L Smart Side By Side Refrigerator Black (SRS6100B). RRP: $1,799

Laundry

• 9kg Smart Front Load Washer with Steam Wash Cycle Black (WW90DG6U34LB). RRP: $1,099
• 9kg Smart Front Load Washer with Steam Wash Cycle White (WW90DG6U34LE). RRP: $999
• 9kg Smart Front Load Washer with Steam Wash Cycle White (WW90DG5U34AE). RRP: $999

Living Spaces

• Bespoke AI Jet Ultra Stick Vacuum Satin Greige (VS90F40DBG). RRP: $1,699
• BESPOKE AI Jet Lite Premium Stick Vacuum Gray (VS80F28DBP). RRP: $1,499
• Bespoke AI Jet Lite Complete Stick Vacuum Beige (VS80F28DFS). RRP: $1,399
• Bespoke AI Jet Lite Complete Stick Vacuum Gray (VS80F28DFP). RRP: $1399

Pricing is set at dealer discretion.

It’s your show: Vision AI ushers in an era of hyper-personalised entertainment experiences

Source: Omdia, Feb 2025. Based on overall TV market share by manufacturer on an annual unit & revenue basis.

Marking 19 years as the global number one TV brand, 2025 brings Samsung’s biggest, most connected, and most intelligent range of TVs and audio solutions yet. Committed to making premium experiences mainstream, Samsung has integrated Vision AI across its wide range of Neo QLED 8K & 4K, QLED, Samsung OLED, and The Frame TV models[18].

Samsung Vision AI pairs AI-enhanced picture and sound for maximised performance with personalised experiences designed to help Australians engage more deeply with content and enjoy a viewing experience catered to them. Backed by 7 years of One UI Tizen upgrades[19], Samsung’s Vision AI devices autonomously enhance entertainment and simplify interactions based on user preferences, getting smarter and more personalised over time.

“Great picture and immersive sound are just the beginning of what Australians are looking for when choosing a TV today,” said Mr. Gaut. “The ability to access and add a full suite of apps, enhanced connectivity, and ease of use are more important than ever. Samsung Vision AI brings all of those requirements together, delivering autonomous and adaptable functions that reinvent what’s possible from your Samsung TV.”

Neo QLED 8K: The all time outstanding

Samsung’s Neo QLED 8K QN990F with all-new Wireless One Connect Box. Image simulated for illustrative purposes.

In 2025, two new Neo QLED 8K TVs – QN990F and QN900F[20] – join the Samsung OLED S95F at the helm of Samsung’s TV line-up. Featuring 33 million pixels, the Neo QLED 8K series delivers an exceptional picture, immersive sound, and breakthrough experiences, all powered by Vision AI.

Designed to thrive in Australian homes, the 2025 Neo QLED 8K series integrates Samsung’s award-winning[21] Glare-Free certified technology[22], maintaining stunning Pantone-validated visuals[23] across dark and bright rooms. The Neo QLED 8K series brings Samsung’s Art Store[24] to 8K displays for the first time, alongside Vision AI’s new Generative Wallpaper feature[25], enabling Australians to create their own on-screen art pieces based on their preferences.

Encased in a 12.9mm thin[26], near bezel-less Infinity Air Design, the Neo QLED 8K QN990F (85”, 75”, 65”) provides a premium viewing experience without boundaries. Further, its all-new Wireless One Connect Box makes installation and connectivity easy, wirelessly transmitting up to an 8K 120Hz signal up to 10 meters from the TV to keep living spaces clutter free[27].

Built with Samsung’s most advanced NQ8 AI Gen3 Processor, the QN990F series leverages 8K AI Upscaling Pro[28] to transform SD, HD, and 4K content into the sharpest and smoothest picture of any Samsung TV. Motion Xcelerator 240Hz[29] ensures blazing fast motion clarity for gaming and sports, while AI Motion Enhancer Pro[30] smooths the motion of fast-moving visuals and text, so Australians can always keep their eye on the ball.

Catering to Australians’ insatiable appetite for bezel-finished displays, the Neo QLED 8K QN900F (85”, 75”, 65”) features a Metal Frame that can be mounted near-flush against the wall to elevate home décor. Motion Xcelerator 165Hz[31] offers smooth visuals and blistering speeds. Dedicated top-channel speakers power Dolby Atmos sound, while Object Tracking Sound+[32] provides dynamic, realistic audio that follows the movements on screen.

Now available from leading retailers and www.samsung.com/au:

• 85-inch Neo QLED 8K QN990F. RRP: $13,799

Now available exclusively at Harvey Norman:

• 85-inch Neo QLED 8K QN900F. RRP: $9,774
• 75-inch Neo QLED 8K QN900F. RRP: $7,244
• 65-inch Neo QLED 8K QN900F. RRP: $5,174

Pricing is set at dealer discretion.

Neo QLED: 4K AI Technology delivers crisp clarity in every scene

Samsung’s new Neo QLED QN90F available in 65-inches up to 98-inches. Image simulated for illustrative purposes. Cables not shown.

Samsung’s 2025 Neo QLED 4K line-up is the most expansive yet, including four model series – QN90F[33] (98”, 85”, 75”, 65”), QN85F (85”, 75”, 65”, 55), QN80F (100”) and QN70F (85”, 75”, 65”, 55”) – all featuring Quantum Matrix Mini LEDs for stellar brightness and accurate colour across every scene.

The flagship QN90F features an upgraded NQ4 AI Gen3 Processor[34], which ensures that content looks its best – improving picture and sound as it plays[35]. The processor upscales older content into 4K resolution[36], while Neo Quantum HDR+[37] analyses each scene to boost brightness and make visuals appear even more realistic. Motion Xcelerator 165Hz[38] ensures ultra-smooth motion at blazing fast speeds, no matter the genre, while Samsung’s Glare-Free technology[39] helps limits distractions while viewing any content.

Both the QN80F and QN70F feature the NQ4 AI Gen2 Processor for an AI-enhanced 4K picture and optimised sound[40], as well as 4K AI Upscaling[41] and smooth, tear-free gaming with Motion Xcelerator 144Hz[42]. Available in ultra-large screen sizes, the QN80F’s 100-inch model and the QN90F’s 98-inch model will leverage Samsung’s Supersize Picture Enhancer, which uses AI to help ensure no detail is lost as content is stretched across a larger screen[43].

Now available from leading retailers and www.samsung.com/au:

• 98-inch Neo QLED 4K QN90F. RRP: $11,499
• 85-inch Neo QLED 4K QN90F. RRP: $6,899
• 75-inch Neo QLED 4K QN90F. RRP: $5,174
• 65-inch Neo QLED 4K QN90F. RRP: $4,024

• 85-inch Neo QLED 4K QN85F. RRP: $5,749
• 75-inch Neo QLED 4K QN85F. RRP: $4,139
• 65-inch Neo QLED 4K QN85F. RRP: $3,219
• 55-inch Neo QLED 4K QN85F. RRP: $2,529

• 85-inch Neo QLED 4K QN70F. RRP: $4,599
• 75-inch Neo QLED 4K QN70F. RRP: $3,449
• 65-inch Neo QLED 4K QN70F. RRP: $2,529
• 55-inch Neo QLED 4K QN70F. RRP: $2,069

Available from leading retailers and www.samsung.com/au from June:

• 100-inch Neo QLED 4K QN80F. RRP: $9,199

Pricing is set at dealer discretion.

The Frame Pro: Samsung advances Art TV experiences with Neo QLED technology

The Frame Pro brings Neo QLED 4K technology and a 4K Wireless One Connect Box to Samsung’s Art TV series. Image simulated for illustrative purposes.

Pairing innovative hardware with a beautifully slim, customisable design, The Frame Pro (85”, 75”, 65”) makes any content look its best — whether it’s a masterpiece or a movie. Upgraded with a Neo QLED 4K display, The Frame Pro offers bright colours, sharp contrasts, and deep blacks supported by a powerful NQ4 AI Gen3 Processor[44] to bring the best of Vision AI personalised experiences.

The Frame Pro is the first and only Art TV to offer 4K wireless transmission via a Wireless One Connect Box[45], helping to keep living spaces clutter free. The Frame Pro, alongside Samsung’s 2025 The Frame series are also the only Art TVs to achieve ArtfulColour validation from Pantone®, helping to ensure natural and realistic visuals, whether showing art, streaming content, gaming, or watching live sport.[46]

The Frame Pro also features a Matte Display, which is UL-certified for minimised glare while the Slim-Fit wall mount[47] comes included to help the TV sit nearly flush against the wall, just like a gallery masterpiece.

The integrated Motion and Brightness Sensor[48] helps save energy by prompting the TV to turn off automatically when the room is empty. It also adjusts brightness and colour temperature based on ambient lighting, delivering a true-to-life picture in various settings.

The Frame Pro’s 144Hz dynamic refresh rate[49] offers incredible performance with ultra-smooth visuals across gaming and content, and can automatically reduce when the TV is in Art Mode, helping Australians save energy while enjoying art.

Just like The Frame, The Frame Pro offers customisable bezels in various colours and styles to suit individual design preferences[50].

Samsung also has continued to improve The Frame lifestyle TV (55”, 43”). New to the series in 2025 is a 144Hz refresh rate[51] and NQ4 AI Gen2 Processor[52], offering Australians a display that is as great for gaming and movies as it is for displaying art.

Now available from leading retailers and www.samsung.com/au:

• 85-inch The Frame Pro. RRP: $6,899
• 75-inch The Frame Pro. RRP: $5,174
• 65-inch The Frame Pro. RRP: $4,024
• 55-inch The Frame. RRP: $2,299
• 43-inch The Frame. RRP: $1,724

Pricing is set at dealer discretion.

A display and surround sound experience for every need

Samsung’s Q-series HW-QS700F wall mounted with Neo QLED TV. Image simulated for illustrative purposes.
Cables not shown.

Samsung’s 2025 TV line-up is bolstered by an OLED range that has doubled in size while delivering the most intensely cinematic Samsung OLED experiences yet. Also joining Samsung’s 2025 AV line-up are The Premiere 9 and The Premiere 7 ultra-short throw projectors, delivering vibrant 4K resolution on screens up to 130 inches.

Samsung Australia is rolling out a new line-up of audio solutions with two flagship soundbar models – the Q-series HW-Q990F and Q-series HW-QS700F – at the helm. Both soundbars combine state-of-the-art hardware with AI-optimised features such as Active Voice Amplifier Pro, Adaptive Sound, Q-Symphony and Wireless Dolby Atmos, designed to elevate home entertainment with incredible sound.

As the pinnacle of Samsung surround sound experiences, the Q-Series Q990F features an advanced 11.1.4 channel system, 4.0.2 channel rear speaker setup, and new Dynamic Bass Control enabling its subwoofer to be almost half the size of its predecessor without losing any power.

The Q-series QS700F convertible soundbar represents Samsung’s ongoing commitment to innovation. Whether wall-mounted or placed on a table, the QS700F will deliver the same 3.1.2 channel Dolby Atmos surround sound with a new gyro-sensor.

Available from leading retailers and www.samsung.com/au from May 2025:

• The Premiere 7. RRP: $5,749
• The Premiere 9. RRP: $10,349
• Q-Series HW-Q990F. RRP: $2099
• Q-Series HW-Q930F. RRP: $1699
• Q-Series HW-Q800F. RRP: $1099
• Q-Series HW-QS700F. RRP: $999

Pricing is set at dealer discretion.

Delivering value through safe and connected endless entertainment experiences  

All Samsung 2025 Neo QLED and QLED models offer access to the Samsung Art Store. Image simulated for illustrative purposes. Cables not shown.

New this year, all Samsung Neo QLED and QLED models offer access to the Samsung Art Store, enabling more Australians to transform their living spaces into a personal art museum. All 2025 TVs and Projectors can also access over 100+ subscription-free Samsung TV Plus channels[53], and enjoy console-free gaming via Samsung Gaming Hub[54]. Samsung Daily+[55] helps to streamline and manage daily activities including apps such as Workspace enabling productivity from the big screen, while Samsung Knox keeps user data secure with triple-layer protection. With 2025 TVs smart-hub enabled, all Matter-enabled smart devices connected via SmartThings to the Samsung TV will also be secured by Knox[56]. Regular updates further fortify your TV, helping to protect it and your broader smart home from attacks.

“Samsung continues to be the market leader in displays because Australians trust that with every purchase, they are unlocking long-term value. With a Vision AI TV at the centre of your connected home, the more SmartThings compatible products you own and use, the smarter and more secure your home becomes, making the everyday more wonder-filled,” Mr. Gaut concluded.

For more information on Samsung’s 2025 range of AI-Powered home appliances or AV solutions, visit www.samsung.com/au

[1] Nature Research, CE One insights commissioned by Samsung Australia, April 2025. Nationally representative, n= 1,012

[2] As at launch, 31 March 2025. Based on testing by SLG Prüf- und Zertifizierungs GmbH, in accordance with the IEC 62885-4 Cl.5.8 standard, using a handheld type vacuum cleaner (with no brush) in Jet mode.

[3] TV requires a separate power cable connection. Operating distance can vary depending on the surrounding environment. Wireless One Connect may not function if there is an obstruction, such as a wall, hindering its connection to the TV within your home. Wireless One Connect box may not function if placed inside a closed metal cabinet.

[4] Appliances must be connected to the refrigerator via the SmartThings App and using the same Samsung account.

[5] “D4 – Wonder in items”. Nature Research, CE One insights commissioned by Samsung Australia, April 2025. Nationally representative, n= 1,012

[6] “B2 – Benefits of smart devices”. Nature Research, CE One insights commissioned by Samsung Australia, April 2025. Nationally representative, n= 1,012

[7] Telsyte’s IoT@Home market study 2024. Source: https://www.telsyte.com.au/iot-home

[8] “C2 – AI Assistance”. Nature Research, CE One insights commissioned by Samsung Australia, April 2025. Nationally representative, n= 1,012

[9] “C1 – Chores”. Nature Research, CE One insights commissioned by Samsung Australia, April 2025. Nationally representative, n= 1,012

[10] “C3 – Relaxation”. Nature Research, CE One insights commissioned by Samsung Australia, April 2025. Nationally representative, n= 1,012

[11] Source: Samsung Australia. Definition of Samsung’s 2025 line-up includes models and SKUs spanning 2025 Neo QLED, QLED, The Frame TV, UHD, and Samsung OLED models. Excludes Samsung projector models. Models with Art Store include QN990F, QN900F, QN90F, QN85F, QN80F, QN70F, Q7F.

[12] Available in the refrigerators’ 32” AI Family Hub and/or 9” AI Home. A Wi-Fi connection and a Samsung account are required. All products must be connected to SmartThings. Only 3rd party devices that are compatible with SmartThings can be registered.

[13] Based on testing by SLG Prüf- und Zertifizierungs GmbH, in accordance with the IEC 62885-4 Cl.5.8 standard, using a handheld type vacuum cleaner (with no brush) in Jet mode

[14] The displayed time may differ from the actual usage time and is continuously updated every second. The usage time may shorten based on the number of uses.

[15]  Available on Android and iOS devices. A Wi-Fi connection is required.

[16] Trust Chain Dashboard is applied to appliances with 7-inch or 9-inch AI Home, and AI Family Hub screen launching in 2025.

[17] The following updates will be alerted to the user via SmartThings app push notification when available. On the SmartThings app, users can check the product and features that are ready to be updated and monitor the update progress.

[18] Samsung Vision Al is only available on 2025 Neo QLED 8K, Neo QLED, OLED, QLED and The Frame TV models. Samsung Vision Al features vary by TV model. Excludes Crystal UHD, FHD, Projectors and HD TV models.

[19] *Upgrades will be supported for 7 years starting from 2025, for products released in the year 2025. Please note that the upgrade does not cover hardware-related performance, features or durability.

[20] Neo QLED 8K QN900F is exclusive to Harvey Norman retail stores & Samsung.com at launch.

[21] Samsung’s Glare-Free technology was awarded a Canstar Blue Innovation Excellence Award – Home Theatre on 29 April 2025.

[22] The QN990F has been independently verified as Glare-Free: Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR <34 by UL LLC. (UL Solutions), Certificate Number: V166045 – Exp. 31/12/2025.

[23] Picture quality may vary depending on quality and resolution of source content and viewing conditions.

[24] Stream complimentary curated art or additional artworks available via subscription. Internet connection required. Offering 30 refreshed artworks monthly through Art Store Streams and over 70 ambient content supported complimentary throughout the year.

[25] Requires internet connection and Samsung Account. Number of daily attempts may be limited.

[26] The QN990F 65” is 12.9mm thin

[27] TV requires a separate power cable connection. Operating distance can vary depending on the surrounding environment. Wireless One Connect may not function if there is an obstruction, such as a wall, hindering its connection to the TV within your home. Wireless One Connect box may not function if placed inside a closed metal cabinet.

[28] Native 8K content availability is very limited. Picture quality of upscaled content will vary depending on the quality and resolution of source content and may not apply to PC connection and Game Mode.

[29] Requires compatible gaming PC supporting 4K resolution, 240Hz motion rate and Variable Refresh Rate. Picture quality will vary depending on quality and resolution of source content.

[30] Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode.

[31] Requires compatible gaming PC supporting 4K resolution, 165Hz motion rate and Variable Refresh Rate. Picture quality will vary depending on quality and resolution of source content.

[32] The quality of sound effects may vary depending on the source content, installation and environmental characteristics.

[33] Availability for the115-inch QN90F has not been announced in Australia. 

[34] Compared to NQ4 AI Gen2 Processor. Picture quality of upscaled content will vary depending on the quality and resolution of source content and may not apply to PC connection and Game Mode.

[35] Compared to NQ4 AI Gen2 Processor.  Picture quality of upscaled content will vary depending on the quality and resolution of source content and may not apply to PC connection and Game Mode.

[36] Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode.

[37] The Range of Quantum HDR claims luminance based on internal testing standards and is subject to change according to viewing environment, source content or specific conditions. Neo Quantum HDR+ only applies to 55” and above. 43” and 50” feature Neo Quantum HDR.

[38] Requires compatible gaming PC supporting 4K resolution, 165Hz motion rate and Variable Refresh Rate. Picture quality will vary depending on quality and resolution of source content.

[39] The QN990F has been independently verified as Glare-Free: Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR <34 by UL LLC. (UL Solutions), Certificate Number: V166045 – Exp. 31/12/2025.

[40] Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode.

[41] Picture quality of upscaled content will vary depending on the quality and resolution of source content and may not apply to PC connection and Game Mode.

[42] Requires compatible gaming PC supporting 4K resolution, 144Hz motion rate and Variable Refresh Rate. Picture quality will vary depending on quality and resolution of source content

[43] Supersize Picture Enhancer is only available on 98″ and 100” displays. Picture quality may vary depending on the quality and resolution of source content and viewing conditions.

[44] Compared to NQ4 AI Gen2 Processor.  Picture quality of upscaled content will vary depending on the quality and resolution of source content and may not apply to PC connection and Game Mode.

[45] 4K 144Hz uninterrupted wireless transmission is possible when the TV and Wireless One Connect are placed within a distance of 10 meters in the same space. Wireless performance may vary depending on the environment (including type of walls and furniture). Operating distance can vary depending on the usage environment. Wireless One Connect may not work well if there is an obstruction, such as a wall, hindering its connection to the TV within your home. Wireless One Connect may not work properly if placed inside a closed metal cabinet. TV and Wireless One Connect require a separate power connection.

[46] As at launch – 29 April 2025. Pantone company provides a universal language of colour, called Pantone Matching System, that enables colour-critical decisions through every stage of the workflow for brands and manufacturers.

[47] The gap may differ based on the installation and wall type.

[48] Motion sensor gets activated after turning it on the setting and only operates in Art Mode. Motion and brightness sensors performance may vary depending on the light condition.

[49] Requires compatible gaming PC supporting 4K resolution, 144Hz motion rate and Variable Refresh Rate. Picture quality will vary depending on quality and resolution of source content

[50] Customisable bezels sold separately.

[51] Requires compatible gaming PC supporting 4K resolution, 144Hz motion rate and Variable Refresh Rate. Picture quality will vary depending on quality and resolution of source content

[52] Picture quality of upscaled content will vary depending on the quality and resolution of source content and may not apply to PC connection and Game Mode.

[53] Ad-supported streaming service with content subject to change without notice.

[54] A controller may be required depending on the specific game being played on the Gaming Hub.

Internet connection, additional gaming service subscriptions and third party apps (depending on game or service) may be required. Content services are subject to change without notice. Requires Samsung Account. Xbox Game Pass Ultimate subscription and compatible controller required. Fees apply.

[55] Content and services may vary by region and are subject to change without notice.

* Workspace HQ is compatible with certain PC and mobile devices. Easy Connection app requires Windows 10 OS. Samsung DeX is supported on selected Galaxy, Note, and Tab devices running Android 6.0 ↑. Requires a compatible keyboard, mouse and Samsung account.

[56] Samsung Knox applies to Samsung TVs powered by Tizen, launched since 2015. Security software update is guaranteed for at least three years from TV product launch. Latest TV software update is required. Evaluated by IT Security and Certification Center, Republic of Korea (Feb 2023, 2024) using the Common Methodology for IT Security Evaluation, Version 3.1 R5 for conformance to the common criteria. Certification No: KECS-CISS-1291-2024.