Samsung partners with Warner Bros. and DC Studios to celebrate the latest “Superman” film. Depicted 98” and 100” TVs are available for purchase in Australia. The 115” is yet to be announced locally.

Samsung Electronics Co., Ltd. today announced a global partnership with Warner Bros. and DC Studios to celebrate the latest “Superman” film with a series of fan activations, Superman-themed video content and limited-edition digital artworks from DC Comics via Samsung Art Store.

“Samsung is committed to creating a richer and more meaningful entertainment experience,” said Hun Lee, Executive Vice President of the Visual Display Business at Samsung Electronics. “Through collaborations with leading creative studios and artists, we continue to help people engage more deeply with the stories and character they love, whether in the theater or at home.”

“Superman,” the first film in DC Studios’ new cinematic universe, written, directed and produced by James Gunn, hits theaters worldwide starting July 9. To mark the release, Samsung is launching a global campaign with the tagline “It’s not just big. It’s super big,” spotlighting a range of campaign video content celebrating the original Super Hero and bringing the excitement of the film to audiences across digital platforms, retail locations and public spaces.

Samsung Art Store, the leading digital art platform on Samsung Art TVs, is featuring a limited-time 10-piece Superman digital art collection from DC Comics free to users from July 1 through August 31. Available on The Frame as well as 2025 QLED and Neo QLED models[1], the collection brings Superman’s heroic legacy into the home and gives fans a whole new way to enjoy Superman-inspired art.

Samsung’s Super Big TV lineup includes 98” Neo QLED QN90F and 100” Neo QLED QN80F in addition to the 98” Crystal UHD DU9000 4K Smart TV[2]. With expansive screens, stunning picture quality and AI-powered enhancements that deliver smoother images and deeper contrast, Samsung aims to deliver a grander home entertainment experience.

For more information, visit https://www.samsung.com/au/tvs/super-big-screen

[1] Samsung Art TV includes The Frame, The Frame Pro, Neo QLED 8K, Neo QLED and QLED models starting from Q7F and above.

[2] Samsung’s Crystal TV range does not feature Samsung Art Store.

Samsung’s Glare-Free certified TV technology earns 2025 Innovation Excellence Award Winners – Home Entertainment. Pictured with Samsung OLED S95F (cables not shown).

Samsung Australia has today announced that Samsung Electronics’ Glare-Free certified TV display technology has won the prestigious 2025 Canstar Blue Innovation Excellence Award in Home Entertainment. In achieving this accolade, Canstar Blue judges deemed Samsung’s Glare-Free certified technology a “game-changing breakthrough” with the potential to improve the everyday lives of customers.

Unleashed across global markets in 2024 exclusively on the Samsung OLED S95D TV, Samsung’s Glare-Free certified technology uses an embossed coating to scatter ambient light in various angles and directions across wider diffusion patterns[1]. The result reduces on-screen reflections while maintaining the incredible brightness, object sharpness, and colour accuracy Samsung OLED TVs are renown for.

Independently verified by leading applied safety science company, UL Solutions, the OLED S95D became the world’s first certified Glare-Free OLED television, capable of effectively reducing reflection and discomfort glare.[1]

According to Canstar Blue judges: “Samsung’s OLED Glare-Free technology, validated by UL certification, stands out for its innovation, making OLED TVs far more versatile for use in bright environments. The Samsung S95 was the first model to showcase this feature, highlighting advancements in OLED TV technology and reinforcing its position as a noteworthy option in the market. Specifically designed for bright Australian homes, it minimises screen glare while preserving brightness, colour accuracy, and picture detail.”

Due to the technology’s incredible effectiveness, Samsung has expanded the application of its Glare-Free certified technology across its wider Neo QLED and QLED TV and monitors line-ups, offering enhanced viewing experiences to more Australians who experience their Samsung displays in rooms with abundant natural light.

Samsung’s 2025 Glare-Free TV line-up includes the Samsung OLED S95F, Neo QLED 8K QN990F, Neo QLED 8K QN900F, Neo QLED QN90F, The Frame Pro, and The Frame[1]. Samsung has also applied its Glare-Free certified technology to select 2025 monitors including the Odyssey OLED G8, Odyssey OLED G6[2], and OLED Smart Monitor M9[1], providing Australians with a distraction free experience whether they are using their monitors for productivity, entertainment or game play.

“Samsung’s Glare-Free certified OLED technology reflects years of research, development and investment, setting a new benchmark for TV design and versatility in the Australian market,” said Phil Gaut, Director – Consumer Electronics, Samsung Australia. “By addressing the pervasive issue of glare, Samsung has redefined what consumers can expect from their televisions, combining cutting-edge technology with practical benefits to help enhance everyday living.”

Samsung currently also holds the title of Canstar Blue’s Most Satisfied Customers Award – TV, having achieved 5-star ratings across Performance, Durability, User friendliness, and Features & Functionality testing categories.

Samsung’s Bespoke AI Heat Pump Combo washer also earned a 2025 Canstar Blue Innovation Excellence Award in the Laundry Appliances category. The Bespoke AI Heat Pump Combo washer was commended for “its speed and energy ratings, offering improved efficiency and potential time savings compared to other models.”

For more information on Samsung’s 2025 Glare-Free TV line-up, visit: https://www.samsung.com/au/tvs/

For more information on Canstar Blue’s Innovation Excellence Awards, visit: https://www.canstarblue.com.au/awards/innovation-excellence/

[1] Glare Free: Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR <34 by UL LLC. (UL Solutions), Certificate Number: V166045 – Exp. 31/12/2025

[2] Coming to Australia in the second half of 2025. Pricing and availability yet to be announced.

Samsung Electronics today announced a new partnership with F45 Training[1] – a leading global fitness community specialising in group workouts that are fast, fun, and results-driven – to bring the brand’s functional training workouts to Samsung TV users via Samsung Daily+[2]. The partnership with F45 Training will provide free access to a library of selected cardio, strength, hybrid and recovery workouts, which will grow over the coming months to include additional content, enhancing the at-home fitness experience for global users.

“Our objective is to create a central hub that offers fun and unique workouts to help each of our users achieve their personal fitness goals,” said Demian Hyun, Vice President and Head of the Experience Planning Group of the Visual Display Business at Samsung Electronics. “Partnering with F45 Training on Samsung Daily+ underscores our commitment to delivering digital health experiences and improving consumers’ well-being.”

“For many, the idea of starting a fitness journey can feel overwhelming and intimidating, but that doesn’t mean people should miss out on the life changing benefits of working out,” said Tom Dowd, Chief Executive Officer for F45 Training. “Utilising the power of technology through this new partnership with Samsung Electronics, users can experience F45 Training workouts from the comfort of their home, getting used to the class formats and building confidence to transition to in-person training at one of our world-wide studio locations.”

Since 2013, F45 Training has provided group workouts with innovative technology to an ever-growing community at the company’s studios, spanning 65 countries including Australia. F45 Training’s holistic approach to health and wellness has fostered community among its members by offering an engaging and supportive environment for all fitness levels. Through its efficient 45-minute sessions, F45 Training provides access to workouts that deliver results in a shorter amount of time, making it easy to fit exercise into even the busiest of schedules.

“At F45 Training, innovation and technology are at the core of our brand. Our collaboration with Samsung to become the first fitness franchise offering our at-home, on-demand cardio, strength, hybrid and recovery workouts on the Samsung Daily+ platform exemplifies our commitment to staying ahead of the curve,” said Brian Killingsworth, Chief Marketing Officer, F45 Training. “This achievement highlights our relentless drive to integrate cutting-edge technology into our fitness experience, ensuring that F45 continues to lead the industry and redefine what’s possible in the world of fitness.”

Led by a team of diverse athletes, all F45 workouts can be easily modified to fit a variety of needs, ensuring everyone can participate and reap the benefits of the training regardless of where they are in their fitness journey. Through Samsung’s new partnership with F45 Training, Samsung Daily+ app users can enjoy a number of key benefits afforded by F45’s unique workouts, including:

• Functional and Science-Backed Workouts: F45’s workouts improve everyday movements by incorporating exercises that mimic real-life activities. Developed with the latest exercise science, these sessions build lean muscle, enhance cardiovascular health and improve daily functionality.
• Variety of Workouts: The app offers four types of workouts: Hybrid, Cardio, Strength, and Recovery. With access to on-demand training and a diverse workout library curated by F45’s Global Athletics Team, users can choose from a variety of workouts, ensuring their routines remain fresh, exciting and never repetitive.
• Community, Support, and Motivation: The F45 Life area offers motivational content and links to nearby F45 studios, combining the ease of at-home workouts with the support and motivation of a global fitness community.

The Samsung Daily+ lifestyle hub, powered by Samsung Tizen OS, delivers virtual health and wellness experiences through convenience and ease of accessibility. Beyond F45 Training, Samsung Daily+ offers extensive health and wellness options through additional partners to provide users with many ways to support their individual fitness journeys.

Samsung Daily+ also provides personalised services and recommendations through apps like SmartThings[3], Samsung Health, and Workspace. It allows users to manage daily activities easily with a single interface on Smart TVs and enjoy home fitness, telehealth services, video calls and more.[4]

For more information on Samsung Daily+, visit Samsung.com/au

[1] F45 Training app is available through Samsung Daily+ on select 2024 Samsung TV models: Neo QLED 8K, Neo QLED, OLED, QLED (including The Frame and The Serif), and UHD worldwide. Excludes The Terrace and current projector range. TV model users can download the F45 Training app through the app store. The content is provided primarily in English and supported with subtitles.

[2] Samsung Daily+ is a lifestyle content hub with curated apps and features designed to enrich your everyday life. It is accessible on Samsung Smart TVs excluding The Terrace and current projector range (directions: Home > (left directional button) > Daily+). Daily+ includes apps and services like SmartThings, Samsung Health, Workspace and more. A Wi-Fi connection and a Samsung account are required for use. Samsung is not responsible for any third-party services, and is not liable for any damages or losses caused by any third-party services.

[3] SmartThings is available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

[4] Its supported features and apps may vary depending on the country.

Samsung Electronics Co., Ltd. has showcased The Frame display lineup at Art Basel in Basel 2024, in its role as the show’s first official visual display partner.

Founded in 1970 by gallerists from Basel, Art Basel stages the world’s premier art shows for modern and contemporary art, sited in Basel, Miami Beach, Hong Kong, and Paris. For its 2024 edition in Basel, Art Basel will bring together 285 leading international galleries from 40 countries to present artworks of the highest quality across all media – from painting and sculpture to photography and digital works – by artists ranging from early-twentieth-century modern pioneers to emerging contemporary practitioners. Art Basel will once again reaffirm its unparalleled position as a platform for discovery and encounters that drive the art world.

At Art Basel in Basel 2024, Samsung has hosted Samsung The Frame Lounge, an exclusive booth for its lifestyle TV The Frame, under the concept “A New Way of Exploring Art.” Models of The Frame are installed both inside and outside a dedicated lounge, as well as throughout the show, to present visitors with a variety of vivid screen experiences.

“By participating as the first official visual display partner of Art Basel in Basel, The Frame has further established itself as the lifestyle TV we all think of when it comes to digitally displaying art,” said Cheolgi Kim, Executive Vice President of Visual Display Business at Samsung Electronics. “We plan to provide more digital art experiences with The Frame, contributing to the expansion of the art ecosystem and pushing the boundaries of technological integration within the art world.”

Samsung’s exclusive booth features The Frame Wall, with 14 models of The Frame displaying works of art that showcase their exceptional QLED 4K picture quality. Inside the booth, a Highlight Zone displays the wide range of remarkable artwork available on Samsung Art Store[1], while an interactive space called “Find The Frame Zone” allows visitors to enjoy discovering The Frame hidden among real artworks, hung side by side.

The Frame Lounge is also offering two live discussion sessions (titled “The Frame & Chat”) across two days, hosted by Daria Brit Greene, curator of Samsung Art Store, Samsung’s digital art subscription platform. The first interview is with Angelle Siyang-Le, Director of Art Basel Hong Kong (June 11) and the second is with Irene Kim, Global Head of VIP Relations, Member of the Art Basel Management Board (June 12). Attendees can hear the insights of these two Art Basel leaders on the trend of art and key highlights of the show, as well as learn more about the meaning and goals behind the collaboration with The Frame.

In addition, to celebrate The Frame’s selection as Art Basel in Basel’s first official visual display partner, Samsung is hosting a session featuring prominent influencers, including Fritz Proctor and Geneva Vanderzeil, which gives them the opportunity to view the exhibition and experience The Frame for themselves.

The Frame was designed with art at the forefront. When it’s not in use, the TV can be used as home décor by displaying artworks or pictures on a premium, QLED 4K screen. And thanks to its Matte Display[2], users can admire the art clearly, even in bright rooms, making it look even more like a real work of art. Through Samsung Art Store, subscribers have access to over 2,500 artworks from renowned artists, museums and industry tastemakers around the world.

[1] Stream complimentary curated art or additional artworks available for purchase or via subscription. Internet connection required.

[2] Some glare may still be present depending on location of installation.

Samsung Electronics Australia has today unveiled its full 2024 AV line-up, with a new range of Neo QLED 8K and 4K, OLED TVs, its suite of sound solutions inclusive of sound bars, and the new Music Frame in a phased rollout at authorised retailers nationwide.

With a screen for almost every Australian lifestyle, passion, and living space, Samsung’s 2024 range delivers big screen premium viewing, bolstered by a range of powerful, AI driven features to deliver impeccable big screen picture and sound quality — all from the Global No.1 TV brand for 18 consecutive years[1].

“At Samsung, we have a screen for every experience, lifestyle, and passion point. With more Australians opting to have the TV at the hub of their home, we are committed to providing immersive audio and visual solutions to suit all wants and needs. Our 2024 line-up has the consumer experience at the core, and now with the transformative power of AI, key moments can be upscaled,” said Jeremy Senior, Vice President – Consumer Electronics, Samsung Australia.

“We are committed to continually innovating our technology to enrich Australians’ lives, enhanced through connectivity via SmartThings. Our new AV range is no different, and is powered by cutting-edge AI features, enabling big screen experiences to be more accessible, intuitive, and personalised for consumers. We’re thrilled to continue redefining TV and sound solutions to better meet Australians needs and love of design and aesthetic, with our Neo QLED 8K and Music Frame examples and as pinnacles of the new range.”

Elevating Senses With Neo QLED 8K: Clarity, Sound and Smart Experiences

Committed to delivering innovative products and features designed to ‘WOW’, Samsung’s 2024 AV range offers a variety of premium home cinema solutions, empowering Australians to choose a screen that truly suits their needs and living spaces.

At the pinnacle of Samsung’s premium range is Neo QLED 8K, which combines brilliant picture and design with dynamic audio and seamless connectivity. In 2024, the Neo QLED 8K is equipped with the advanced NQ8 AI Gen3 processor and marking a significant leap in AI TV technology. This processor features a Neural Processing Unit (NPU) that delivers twice the speed of its predecessor[2], ensuring an exceptional viewing experience with crisp details, regardless of the input source.

A screen vivid enough for bright Australian living rooms, the Neo QLED 8K is a feast for the eyes, thanks to its AI-driven picture technology. It brings out the finest details with outstanding clarity, from facial expressions to the most subtle nuances. With 8K AI Upscaling Pro[3], 8K resolution has become more accessible than ever[4]. Now, Australians’ favourite TV shows and movies can be transformed to incredible 8K resolution, allowing them to immerse themselves in details and picture clarity that can surpass 4K TVs[5]. Additionally, AI Motion Enhancer Pro[6] makes fast action smooth and clear — a dream for sports fans — while Real Depth Enhancer Pro adds a lifelike depth to the picture and pulls viewers into the scene. All these features come together to redefine the big screen experience, setting a new standard in visual immersion.

The Neo QLED 8K also delivers precise audio powered by AI sound technology. This year’s Active Voice Amplifier Pro excels at extracting dialogue from background noise, ensuring almost every word is heard clearly. Object Tracking Sound Pro[7] also enriches the audio experience by syncing the sound with on-screen action, creating a more dynamic and engaging viewing experience. Adaptive Sound Pro further refines the audio experience by intelligently adjusting the audio to the content and room acoustics, offering a truly cinematic experience.

The Neo QLED 8K also boasts AI features that can understand and adapt to user needs. The AI Auto Game Mode kicks in during gaming, optimising the visuals and audio for an immersive and engaging gaming experience, while the AI Customisation Mode adjusts the picture for each scene based on the viewer’s preference.

The Neo QLED 8K line-up promises an incredible viewing experience that sets new standards in the premium large-screen category.

[8]

Neo QLED 4K for All Entertainment Needs

With a screen for almost every Australian lifestyle, passion, and living space, Samsung’s TV range delivers big screen premium viewing and gaming experiences, while incorporating more personalisation options, and smart home connectivity.

The 2024 Neo QLED 4K line-up brings cutting-edge innovations from the latest Neo QLED 8K flagship TVs, elevating the viewing experience with ground-breaking features powered by the NQ4 AI Gen2 Processor. This advanced chip makes the viewing experience immersive by rendering images into stunning 4K resolution[9]. Enhanced by Real Depth Enhancer Pro[10] and Quantum Matrix Technology, the screen ensures impeccable contrast even in complex scenes. With Pantone Validated colour accuracy and Dolby Atmos for an immersive audio experience, Neo QLED 4K sets the bar for the ultimate 4K UHD experience.

The Future is Bright with Samsung’s New Glare-Free OLED

Samsung has also introduced its 2024 OLED range inclusive of the S95D which sports the world’s first Glare-Free OLED certification, reducing unnecessary reflection while preserving deep blacks and clear image, making it perfect for Australian conditions.[11]

Powered by the same formidable NQ4 AI Gen2 Processor as the Neo QLED 4K line-up, Samsung’s OLED TVs boast features like the Real Depth Enhancer and OLED HDR Pro[12], bringing pristine picture quality to new heights.

Additionally, with features such as Motion Xcelerator 144Hz[13] ensuring smooth motion and quick response rates, Samsung OLED is the ultimate choice for gaming. Complemented by sleek designs, these OLED TVs can elevate the viewing space.

Supersized home cinema experiences proves bigger is better with 98-inch TV offerings

This year’s line-up also unveils the most accessible 98-inch TV range ever brought to market, delivering on Samsung’s commitment to provide big screens for every experience.

Available across Crystal UHD, Neo QLED and QLED 4K, the 98-inch TV range enables Australians access to ultra-large displays, offering big immersive experiences enhanced by Samsung’s innovative picture optimisation technology and SuperSlim design credentials.

Supported by Tizen Operating System, the 98-inch range offers immersive premium picture quality and prominent streaming and gaming apps built-in, meeting the demand for customised big screen entertainment experiences in the comfort of consumer’s own home[14].

The range is also bolstered with the Supersize Picture Enhancer, which uses AI for brilliant upscaling, noise reduction, tailored sharpness, and intelligent black enhancement to create optimal picture quality for ultra-large screens[15].

Elevating Cinema Sound with Sleek Design: A New Standard In Audio Experience

To top off the ultimate viewing experience, the 2024 soundbar line-up offers newly updated models for even more immersive audio experiences.

Samsung has also unveiled the all-new Music Frame, marrying premium audio with artistic design inspired by The Frame. This versatile device allows Australians to display either their own images, photographs or artwork while enjoying wireless audio with smart features[16]. Whether used as a standalone device or paired with a TV and Soundbar via Q-Symphony to augment bass and surround sound. The Music Frame can deliver an enhanced audio experience that complements virtually any space.

The 2024 line-up also includes the latest Q-Series Soundbar, Q990D, which boasts an 11.1.4-channel setup with Wireless Dolby Atmos[17]. This model comes with a host of features that stand as a testament to Samsung’s continued leadership as the world’s best-selling soundbar brand for the past 10 years[18], featuring innovations such as Sound Grouping for pulsating, room-filling sound, and an option for personal listening that allows users to enjoy their content through compatible rear speakers without disturbing others[19].

The ultra-slim S800D soundbar continues to deliver exceptional audio quality in an unbelievably sleek and space-saving design. Plus, all Samsung soundbars come with advanced audio technologies like Q-Symphony, which seamlessly integrates Samsung TVs and soundbars for a masterfully orchestrated sound experience[20].

[21]

Smart Features With Samsung Tizen OS for Enhanced Integration and Personalisation

Samsung’s 2024 TV line-up is also bolstered by smart innovations, providing Australians with simple-to-use connected experiences that make life better. Leveraging the powerful Tizen OS, these innovations have created an ecosystem that is connected, personalised, and secure. This allows devices to integrate effortlessly into users’ digital worlds, transforming screens into a central hub for all their smart home needs.

Samsung’s latest TVs are designed to connect with a smart ecosystem immediately upon setup. The moment users turn on their new Samsung TV, the TV recognises and connects to existing networks and devices, all orchestrated through a simple notification on users’ smartphones. This effortless setup extends to all Samsung devices at home as well as third-party appliances and IoT devices, thanks to its compatibility with HCA and Matter. This eliminates the need for extra hubs, so everything from lighting to security sensors can be managed directly from the screen.

Samsung’s 2024 TV line-up has ushered in a new era of AI for both TV and sound devices, with the core products offering a seamless fusion of incredible technology and user-centric design, setting the stage for personalised, immersive experiences that can redefine the way people live and engage with their devices.

For more information or to order Samsung’s 2024 TV and soundbars visit our website here: https://www.samsung.com/au/offer/tv-soundbar-deals/

Pricing and availability

TVs

The Samsung Neo QLED 8K Smart TV (QN900D) is available in 85-inches, 75-inches, and 65-inches.

• 85-inches RRP: $13,900
• 75-inches RRP: $10,427
• 65-inches RRP: $7,530

The Samsung Neo QLED 8K Smart TV (QN800D) is available in 85-inches, 75-inches, and 65-inches.

• 85-inches RRP: $10,444
• 75-inches RRP: $7,541
• 65-inches RRP: $5,569

The Samsung Neo QLED 4K Smart TV (QN90D) is available in 98-inches, 85-inches, 75-inches, and 65-inches.

• 98-inches RRP: $15,172
• 85-inches RRP: $7,585
• 75-inches RRP: $5,835
• 65-inches RRP: $4,668

The Samsung OLED 4K Smart TV (S95D) is available in 77-inches, 65-inches, and 55-inches.

• 77-inches RRP: $9,281
• 65-inches RRP: $5,800
• 55-inches RRP: $4,640

The Samsung OLED 4K Smart TV (S90D) is available in 77-inches, 65-inches, and 55-inches.

• 77-inches RRP: $6,976
• 65-inches RRP: $4,999
• 55-inches RRP: $3,837

The Samsung 98-inch TV range is available in Neo QLED and QLED.

• 98-inch Neo QLED 4K Smart TV (QN90D), RRP: $15,172
• 98-inch QLED 4K Smart TV (Q80C), RRP: $11,649

Music Frame and soundbars

• Music Frame (LS60D), RRP: $749
• HW-Q990D Q-Series Soundbar, RRP: $2,099
• HW-S800D S-Series Soundbar, RRP: $999

^[1] Source – Omdia, Feb-2024. Based on overall TV market share by manufacturer on an annual unit & revenue basis.

[2] Based on internal tests with a defined set of test parameters.

[3] QN900D only. The features provided may vary by model.

[4] Native 8K content availability is very limited. Picture quality of upscaled content will vary depending on the quality and resolution of source content and may not apply to PC connection and Game Mode.

[5] Based on findings from Samsung’s internal study. Actual experiences may vary depending on individual viewing conditions and content quality.

[6] QN900D only. The features provided may vary by model.

[7] QN900D only. The features provided may vary by model.

[8] QN900D only. The features provided may vary by model.

[9] Picture quality of upscaled content will vary depending on the quality and resolution of source content and may not apply to PC connection and Game Mode.

[10] Available on QN90 only. The features provided may vary by model.

[11] The S95D range has been independently verified as OLED Glare Free: Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR <34 by UL LLC (UL Solutions), Certificate Number: V647799 – 01/03/2024.

[12] OLED HDR Pro is only available on S95D. The features provided may vary by model.

[13] Motion Xcelerator 144Hz is available on S95D and S90D. The features provided may vary by model.

[14] Third party subscriptions are required. Internet connection and Samsung Account required. Data charges may apply.

[15] Supersize Picture Enhancer is only available on 98″. Picture quality may vary depending on the quality and resolution of source content and viewing conditions.

[16]  Can accommodate an insert measuring 7.5 inches (H) x 7.5 inches (W).

[17] Wireless Dolby Atmos transmission via Wi-Fi works with 2022-2024 Samsung TVs (excluding The Frame 32″).

[18] Source – Futuresource Consulting Ltd (Feb 2024). Based on overall soundbar market share by manufacturer on an annual unit & value basis

[19] Feature is only available on 2024 Soundbars with compatible rear speakers.

[20] Samsung Q-Symphony is compatible with all 2021-2024 Samsung TVs (excluding The Serif & The Sero). Sound effects may vary depending on environmental characteristics (including ceiling).

[21] Custom art featured is not sold with the Music Frame. Can accommodate an insert measuring 7.5 inches (H) x 7.5 inches (W).

Image simulated for illustrative purposes.

Samsung Electronics today unveiled its full 2023 AV lineup, with a new range of Samsung OLED TVs joining it’s premium Neo QLED 8K & 4K TVs, Q-Series soundbars and lifestyle display options in a phased rollout at authorised retailers nationwide.

With a screen for every Australian lifestyle, passion, and living space, Samsung’s 2023 range delivers big screen premium viewing and gaming experiences, while incorporating more personalisation options, and smart home connectivity. This year’s lineup focuses on enhancing the user experience by seamlessly integrating smart technologies into Australian lives more intuitively and more simply while delivering impeccable big screen picture and sound quality – all from the Global No.1 TV brand for 17 years running[1].

“Samsung understands that technology should empower and enhance every person’s life. That means making big screen experiences more accessible, more intuitive, and more personalised to Australians,” said Jeremy Senior, Vice President – Consumer Electronics, Samsung Australia. “In combining our market-leading TV innovations with unique software solutions such as SmartThings, we’re ultimately transforming our TVs from being entertainment units to sitting at the centre of Australian smart home experiences.”

More Choice among Premium Screens: Samsung Neo QLED 8K & 4K and Samsung OLED

Image simulated for illustrative purposes. Cables not shown.

Committed to delivering innovative products and features designed to ‘WOW’, Samsung’s 2023 AV range offers a variety of premium home cinema solutions, empowering consumers to choose a display that truly suits their needs and living spaces.

Sitting at the top of Samsung’s premium range is Neo QLED 8K which combines brilliant picture and design with dynamic audio and seamless connectivity resulting in a versatile screen vivid enough for bright Australian living spaces. Content looks incredible thanks to Samsung Quantum Mini LED technology that powers over 33 million pixels and delivers over a billion shades of colour. With an advanced Neural Quantum Processor, Samsung Neo QLED 8K upgrades content automatically to 8K resolution[2] for improved detail using 14-bit processing and AI upscaling.

In making premium big screen TV experiences more accessible and affordable to more Australians, Samsung’s Neo QLED range features 8K and 4K options in screen sizes spanning 43-inches to 98-inches[3]. Both Neo QLED 8K and 4K TVs deliver bright highlights and a wide range of colours that have been Pantone® validated[4]. High-resolution panels automatically apply real-time, scene-by-scene High Dynamic Range (HDR) effects with new Auto HDR Remastering to deliver extraordinary contrast[5]. Plus, there’s not a bad seat in the house with Anti-Glare and Ultra Wide Viewing Angle technology that displays clear 8K or 4K quality content at virtually any angle or light, producing vivid colour across the screen[6].

Recommended retail price:

The Samsung Neo QLED 8K Smart TV (QN900C) is available in 85-inches, 75-inches, and 65-inches.

• 85-inches RRP: $12,699
• 75-inches RRP: $9,879
• 65-inches RRP: $7,549

Samsung Neo QLED 4K Smart TV QN90C (43-inches, 50-inches, 55-inches, 65-inches, 75-inches, 85-inches)

• 85-inches RRP: $7,899
• 75-inches RRP: $6,159
• 65-inches RRP: $4,649
• 55-inches RRP: $3,489
• 50-inches RRP: $2,899
• 43-inches RRP: $2,319

Samsung Neo QLED 4K Smart TV QN85C (55-inches, 65-inches, 75-inches, 85-inches)

• 85-inches RRP: $6,999
• 75-inches RRP: $5,199
• 65-inches RRP: $4,079
• 55-inches RRP: $3,149

Samsung QLED 4K Smart TV Q70C (55-inches, 65-inches, 75-inches, 85-inches)

• 85-inches RRP: $5,249
• 75-inches RRP: $3,499
• 65-inches RRP: $2,679
• 55-inches RRP: $2,099

Samsung QLED 4K Smart TV Q60C (55-inches, 65-inches, 75-inches, 85-inches)

• 85-inches RRP: $4,619
• 75-inches RRP: $2,889
• 65-inches RRP: $2,189
• 55-inches RRP: $1,729

Visit the Samsung website for more information on the Neo QLED 8K & 4K range: https://www.samsung.com/au/tvs/qled-tv/highlights/

Complementing Neo QLED 8K & 4K experiences, Samsung’s 2023 premium lineup includes two new series’ of Samsung OLED: the S95C and S90C. Available in 55-inch, 65-inch, and 77-inch screen sizes, Samsung OLED TVs are powered by a Neural Quantum processor 4K that mesmerises viewers with bright, bold, life-like visuals and incredible contrast.

With over 8 million specially engineered self-illuminating pixels comprising three subpixels (Quantum Dot red and green, and OLED blue) and no white subpixels; Samsung OLED has no compromise of colour reproduction. Paired with the Neural Quantum Processor 4K’s perceptional colour mapping technology, Samsung OLED has earned the honour of being the World’s First Pantone®-Validated HDR OLED[7].

Featuring Quantum HDR OLED+, powerful processing, and 4K upscaling, content displayed on Samsung OLED screens is instantly transformed into incredibly sharp 4K resolution, bringing out incredible detail – including bright whites and pure blacks – no matter the original source resolution[8]. Exceptional motion enhancements are also included in both the S95C and S90C to help ensure high speed games and movies appear consistently crisp. Both models boast blazing-fast speeds up to Motion Rate 200, while Game Motion Plus achieves up to 144Hz 4K VRR[9] with compatible PC-connected content.

At the top of the Samsung OLED range is the S95C, which stands out with dramatic visuals, bold sound and convenient SmartThings[10] connectivity all housed in a strikingly slender Infinity Design. At 11.2mm thin top to bottom, Samsung’s S95C OLED boasts beautiful sleek modern lines, a sophisticated metal trim, and is virtually bezel-free for a premium finish. Designed to elevate and compliment living spaces and cinema rooms, installation of Samsung OLED is complete with the choice of a near flush-fit wall mount or a streamlined blade stand[11]. The Attachable Slim One Connect solution neatly tucks away cords and cables so Australians can focus on what’s on the screen, rather than the clutter surrounding it.

Recommended retail price:

Samsung OLED 4K S95C (55-inches, 65-inches, 77-inches)

• 77-inches RRP: $9,299
• 65-inches RRP: $5,799
• 55-inches RRP: $4,649

Samsung OLED 4K S90C (55-inches, 65-inches, 77-inches)

• 77-inches RRP: $7,899
• 65-inches RRP: $4,999
• 55-inches RRP: $3,829

Visit the Samsung website for more information on the Samsung OLED range: https://www.samsung.com/au/tvs/oled-tv/

Screens for every experience

Samsung’s market-leading TV lineup is rounded out by the company’s Lifestyle TV and Projector range which features The Frame, The Sero, The Serif, and The Terrace, and projectors, The Premiere and The Freestyle. With the ability to watch the best content indoors, outdoors, or on-the-go, every situation can become an immersive cinematic experience with Samsung. Customisable bezel finishes[12], artistic standby modes, and rotating wall mount accessories further personalise Australian homes, enabling Australians to use technology to portray their most authentic selves.

Better together with Samsung audio

For a truly immersive home cinema experience, premium big screens require premium audio to match. Samsung TVs including Neo QLED 8K & 4K, Samsung OLED, The Frame, and The Serif pair effortlessly with select Samsung soundbars. With Q-Symphony, TV speakers paired with Q-Series and S-Series soundbars operate as one for combined, optimised audio set-up that delivers masterfully orchestrated sound[13]. SpaceFit Sound further personalises home cinema experiences by sending test tones out through the room each time the TV turns on, calibrating the TV and soundbar to the unique size and space of the room[14].

Visit the Samsung website for more information on Samsung’s Q-Series and S-Series range of soundbars: https://www.samsung.com/au/audio-devices/soundbar/q990c-black-hw-q990c-xy/

Bringing consumer passions at the forefront

Samsung’s range of premium screens – from Neo QLED 8K to Samsung OLED – not only bring video and photo content to life in ultra-high resolution but also take screen experiences like gaming to a whole new level. Gaming on a Neo QLED 4K provides a high level of immersive gameplay, from the large screen to high-performance graphic cards that support 4K resolution at fast pace.

In addition to its advanced features for viewing experiences, Samsung’s 2023 AV lineup offers gamer-centric features and services. These include XBOX Game Pass for console-free cloud gaming and Samsung Game Bar[15], which places gamer controls front and centre, making all the difference between winning and losing in competitive gameplay.

Australians can also personalise their viewing experience with easy access to the latest Samsung Smart TV apps and top streaming providers[16]. The Tizen OS-powered entertainment hub delivers access to Samsung TV Plus, the brand’s free[17] ad-supported TV (FAST) and video-on-demand service that offers 90+ channels in Australia and thousands of shows and movies on-demand.

Solutions tailor-made for your life: SmartThings

Samsung’s 2023 TV lineup is underscored by the company’s commitment to delivering calm technologies and innovations, providing Australians with simple connected experiences that make life better.

Samsung TVs feature Smart Hub which is the centrepiece of the connected home experience that brings Entertainment, Gaming, Ambient options, and SmartThings together in one place. With Smart Hub built-in, content curation and discovery is front and centre, enabling Australians to spend less time searching and more time streaming the movies, shows and games they enjoy.

Via Smart Hub, Samsung’s 2023 range of QLED and Samsung OLED TVs have SmartThings and the Zigbee & Matter Thread One-Chip Module directly built-in. This puts the ability for Australians to quickly, easily, and calmly connect to and control various smart devices and appliances across the home from their TV, providing increased convenience to daily routines.

Making connectivity simple, SmartThings enables Australians to easily link thousands of compatible smart devices in just one step, allowing them to enjoy the synergy created by Samsung products more easily. From TVs, smartphones, air conditioners, dryers, refrigerators, lights, blinds, and doorbells, SmartThings automates the set-up process, and expands possibilities thanks to the Home Connectivity Alliance and the international IoT communication standard, Matter.

“Samsung is paving the way for smarter homes via support for Matter,” said Mr Senior. “Thanks to this collaborative mindset and the open nature of the SmartThings platform, Australians can build a network of connected devices that makes their home smarter and their lives easier.”

Buy with confidence

Australians can buy with confidence from Samsung, the Global No.1 TV brand for 17 years running[18]. In 2022, Samsung Electronics Australia was awarded Mozo’s Outstanding Customer Satisfaction Award for TV in addition to Canstar Blue’s Most Satisfied Customer Award for TVs and Home Theatre for the second consecutive year. With the Samsung SolarCell remote also receiving a Canstar Blue 2022 Innovation Excellence Award due to its “remarkable breakthrough in sustainability and convenience”, Samsung is Canstar Blue’s most celebrated AV brand of the decade[19].

For more information on Samsung’s range of TVs and soundbars, visit our website here: https://www.samsung.com/au/tvs/qled-tv/highlights/

[1] Source – Omdia, Jan-2023. Based on overall TV market share by manufacturer on an annual unit & revenue basis.

[2] Utilises AI-Based formulas to upscale. Native 8K content availability is very limited. Picture quality of upscaled content will vary depending on the quality and resolution of source content.

[3] 55”, 65”, 75” and 85” sizes available for QLED Q60C 4K, QLED Q85C 4K, and QLED Q90C 4K (also available in 43” and 50”). Only the QLED Q80C 4K TV is available in 98”. 65”, 75” and 85” sizes available for QLED QN 900C 8K.

[4] PANTONE Validated provides validation on accurate expression of 2,030 PANTONE colours and 110 skin tone shades.

[5] The Range of Quantum HDR claims luminance based on internal testing standards and is subject to change according to viewing environment or specific conditions.

[6] Some glare may still be present depending on the location of installation.

[7] Picture quality may vary depending on quality and resolution of source content and viewing conditions.

[8] Utilises AI-Based formulas.

[9] Variable Refresh Rate.

[10] Click here to see a list of current devices compatible with SmartThings: https://www.samsung.com/au/apps/smartthings/

[11] Wall mount sold separately.

[12] Available for The Frame TV series only.

[13] Samsung Q-Symphony is compatible with all 2021-2023 Samsung TVs (excluding The Serif and The Sero). Sound effects may vary depending on environmental characteristics (including ceiling).

[14] Audio quality varies based on source content, installation and environmental characteristics (e.g. ceiling).

[15] Game Bar supports PC & console gaming only. Feature is available on Q60C and above 2023 TV’s.

[16] High speed internet connection and additional service subscriptions required; compatible controller for gaming also required.

[17] Samsung TV Plus doesn’t require any downloads, credit cards, subscriptions, or additional devices to operate.

[18] Source: Omdia, Jan-2023. Based on overall TV market share by manufacturer on an annual unit & revenue basis.

[19] Canstar research, conducted by Qualtrics December 2021, n=1,075.

By prioritising its premium product lineup, Samsung has upheld its position in the TV industry for an impressive 17 years, exemplified by its Neo QLED lineup. From 2006 to 2022, Samsung’s worldwide TV market share based on annual revenue has doubled[2].

“Our track record of industry leadership over the past 17 years was made possible by our consumers’ continued loyalty and trust in our products,” said Cheolgi Kim, Executive Vice President of Visual Display Business at Samsung Electronics. “We will continue to pave the path to create the most premium device experiences that go beyond premium picture quality.”

Samsung Electronics has been recognised for its global market leadership and excellence.

Samsung’s leadership in global TV market share for 17 consecutive years is a testament to the company’s commitment to providing innovative products with consumer-centric designs and upgraded user experiences.

Samsung continued to push the boundaries of picture quality and innovation by introducing products with the latest technologies as well. In 2017, Samsung defined the term “next-generation display” by unveiling its first QLED TV, which utilised quantum dot technology. In 2018, the company launched the groundbreaking QLED 8K, followed by the Quantum Mini LED-backed Neo QLED and the self-illuminating MICRO LED in 2021. This collection of innovative technologies redefined the standard for Samsung’s TV picture quality.

Additionally, Samsung has been at the forefront of pioneering new categories such as the Lifestyle series. Starting with the iconic design of The Serif in 2016, Samsung has continued to evolve its product lineup with designs to enhance the user experience through products such as The Frame, The Sero, The Terrace, The Premiere, and The Freestyle.

In 2023, Samsung’s commitment to innovation continues with the development of intuitive technology designed to meet the needs of users. SmartThings will enable seamless integration and connectivity of multiple devices with security remaining a top priority, empowering users to create deeply personalised experiences that accommodate both their unique preferences and needs.

Samsung Electronics has been recognised for its global market leadership and excellence.

[1] Source – Omdia, Jan-2023. Based on overall TV market share by manufacturer on an annual unit & revenue basis.

[2] Source – Omdia, Jan-2023. Based on overall TV market share by manufacturer on an annual unit & revenue basis.

Samsung’s 2023 MICRO LED lineup provides consumers with a breadth of options for unparalleled picture quality and screen experience. Image simulated for illustrative purposes.

Samsung Electronics Co., Ltd. today unveiled its new Neo QLED, MICRO LED and Samsung OLED lineups alongside lifestyle products and accessories ahead of CES^® 2023. This year’s lineup features advanced, innovative products with a focus on enhanced connectivity and personalised consumer experiences.

Samsung’s wide portfolio of offerings helps users build their own tailored experiences with the devices they use every day, with more intuitive technology than ever before. This year, Samsung takes one step further in its ever-evolving journey to simplify consumers’ everyday lives with seamless multi-device integration across its entire ecosystem through its smart home platform SmartThings.

“In 2023, we are pushing boundaries of innovation to offer consumers more than just premium picture quality, but a holistic, premium device experience tailored to what they need and want out of their connected home,” said Cheolgi Kim, EVP of Visual Display Business at Samsung Electronics. “With SmartThings, our advanced technology is seamless and intuitive, making life more sustainable, accessible and enjoyable everyday.”

Premium and Connected Experiences with Neo QLED

Samsung’s 2023 Neo QLED TVs go beyond just a clear picture, with a high-resolution panel and new Auto HDR Remastering. Image simulated for illustrative purposes.

Samsung’s latest suite of Neo QLED 8K and 4K televisions provide consumers with premium options that suit almost every need. Neo QLED picture quality is powered by Samsung’s advanced Neural Quantum Processor, which supports the Quantum Mini LED-lit TV with 14-bit processing and AI upscaling, enabling features such as Shape Adaptive Light Control and Real Depth Enhancer Pro for a three-dimensional, lifelike picture.

Samsung’s 2023 Neo QLED TVs go beyond just a clear picture, with a high-resolution panel and Samsung’s proprietary algorithm powering Samsung’s new Auto HDR Remastering. It uses AI deep learning technology to analyse and apply real-time High Dynamic Range (HDR) effects on Standard Dynamic Range (SDR) content on a scene-by-scene basis, making SDR content bright and lively for even deeper immersion.

In addition, SmartThings users no longer need to purchase a separate SmartThings dongle to connect and control Zigbee and Thread devices. In 2023, the SmartThings Zigbee & Matter Thread One-Chip Module will be directly built into Samsung products. And for the ultimate connected device experience, SmartThings automatically syncs devices for easier control of not just Samsung devices, but also third-party appliances and IoT devices[1] for seamless connections.

Samsung’s 2023 Neo QLED range will be available in Australia in Q2 2023.

Broadening Viewing Options with MICRO LED and Samsung OLED

Samsung’s 2023 MICRO LED lineup will offers Australians new models ranging from 77 to 114-inches. Image simulated for illustrative purposes.

The 2023 MICRO LED lineup offers new models ranging from 77 to 114-inches[2] to provide consumers with a breadth of options for incredible picture quality and screen experience. Thanks to its modular nature, MICRO LED is not bound by shape, ratio and size, making it completely customisable to fit a consumer’s desired set up. In addition, it comes without bezels so regardless of configuration, the boundary between screen and real life is seamless.

And to provide consumers with even more viewing options, Samsung’s 2023 OLED lineup will be available in 55, 65 and the new ultra-large 77-inch models[3]. Samsung’s latest OLED lineup comes with Quantum Dot technology that has been developed for Samsung’s Neo QLEDs as well as Neural Quantum Processors to retain OLED technology’s core strengths, while simultaneously improving limitations in its brightness and colour representation.

The expanded lineup comes with a 144Hz refresh rate and all of Samsung’s smart features. And for the first time on an OLED TV, Samsung OLEDs come with AMD’s FreeSync Premium Pro certification for the ultimate OLED gaming experience.

Finally, to expand viewing options, Samsung offers Samsung TV Plus on all of its smart TV lineup. The free ad-supported TV (FAST) and video-on-demand service delivers over 1,800 channels globally, including over 50 owned & operated channels, reaching 24 countries and 465 million devices globally across the company’s TV and mobile devices. It is 100% free and doesn’t require any downloads, subscriptions or additional devices[4].

The 2023 Samsung OLED range, including the new ultra-large 77-inch model will be available in Australia in Q2 2023. Samsung’s 2023 MICRO LED range including the new 77 and 114-inch models will be available in Australia in 2023. 

The 2023 Samsung OLED range will include a new ultra-large 77-inch model, available in Australia in Q2 2023. Image simulated for illustrative purposes.

Explore a New World of Gaming

In 2023, upgrades for GameBar 3.0 with MiniMap Sharing[5] and Virtual Aim Point elevate the experience for every type of gamer. MiniMap Sharing enables players to see the minimap of their game at-a-glance on any display while Virtual Aim Point, designed for first-person shooters (FPS), allows players to view more noticeable crosshairs in any game so they can make the perfect shot.

Elevate Your Lifestyle with Expanded Lifestyle Lineup and New Features

Samsung’s latest TV lineup can be mounted with the optional Auto Rotating Wall Mount & Stand[6], which brings automatic rotation and vertical media viewing experience to TVs including The Frame. Image simulated for illustrative purposes. Cable not shown.

Consumer’s lifestyle needs are constantly shifting. To navigate this landscape, Samsung has unveiled new lifestyle products and features to elevate the user experience to another level, allowing consumers to customise the way they view and experience screens.

• The Premiere 8K: In 2023, Samsung is introducing a new iteration of its laser projector, The Premiere 8K. The ultra-short throw projector lineup now comes with an 8K model, giving users the same ultra-large screen in even higher resolution. It supports a maximum screen size of 150-inches for a massive screen with exquisite resolution to match.
• The Freestyle with Smart EDGE Blending: The Freestyle is the ultimate flexible device, allowing consumers to watch and engage with whatever they want, wherever they want. In 2023, users can take advantage of the new Smart EDGE Blending feature, which allows users to use two of the devices and watch content in a 21:9 configuration with no manual lining up or adjusting.
• New UI and Accessories: In 2023, Samsung is introducing a new and improved Samsung Art Store with features such as previews at-a-glance and extended content offerings, which mimic the experience of visiting a gallery or museum. Also new is a metal bezel option for a modern and luxurious look on The Frame. Samsung’s latest TV lineup can be mounted with the optional Auto Rotating Wall Mount & Stand,[7] which brings the automatic rotation and vertical media viewing experience of The Sero to other TVs, including The Frame and Neo QLEDs.

Samsung’s expanded 2023 lifestyle lineup, including The Frame, The Freestyle with Smart EDGE Blending will be available in Australia from Q1 2023. The Premiere 8K and AV accessories will be available in Australia in 2023.

Everyday Sustainability with Samsung Screens

In line with the latest environmental strategy announced in 2022, Samsung is consistently working with partners and customers to be eco-conscious, providing a broader impact throughout the product’s lifecycle. As a result, each step is made more eco-conscious, from making the manufacturing process more efficient to reducing packaging and changing how consumers use their products.

• Recycled Materials: For the 2023 lineup, Samsung will replace some elements of the SolarCell Remote with materials partly comprised of recycled ocean-bound plastic.
• Reducing Manufacturing Impact: Samsung designed a light-weight injection mold that requires fewer materials, with a structure that can be repurposed, bringing down the overall energy consumption and raw materials needed for production.
• AI Energy Saving Mode: Through SmartThings, Samsung’s 2023 TVs support AI Energy Saving Mode, helping users save more energy in new ways. SmartThings Energy Service on TVs helps reduce carbon footprint of connected devices with simple changes, such as automatic switches to energy saving mode on specific devices when not in use. And with 3D Map View, it will be easier to get a holistic overview of connected devices and put energy saving ideas into practice.
• Eco-Packaging: In 2023, Samsung Eco-Packaging will come with minimal print so less ink is consumed in its production, and Samsung will use paper tape to reduce the use of plastic in its packaging. Additionally, package sizes will be reduced to help lower overall carbon emissions.

Multidimensional Soundscape and Audio Quality with AI

When paired with a Samsung TV, the flagship HW-Q990C soundbar will offer the most powerful, customisable and personalised ecosystem available to date. Image simulated for illustrative purposes.

A premium screen experience would only be complete with ultra-immersive audio. While Samsung TVs come with impressive built-in speakers, they also have powerful audio features and devices to enhance the viewing experience for something truly cinematic.

• AI Sound Remastering: In 2023, Samsung’s flagship TV and soundbar offer Sound Remastering, which utilises AI to remaster each sound object to help ensure voices are clear, environmental sounds are enveloping and that each component is just the right volume.
• Soundbars: In addition to the flagship soundbar, HW-Q990C, with 11.1.4 channel sound supporting Dolby Atmos, the ultra-slim HW-S800B offers powerful immersive sound in Dolby Atmos from a 3.1.2 channel device that is just 40mm tall and 38mm deep. It is easily placed with any TV and offers clear sound with punchy bass.
• Q-Symphony: A new iteration of harmony between the TV and soundbar, 2023 new Q-Symphony will provide vastly evolved sound for which the soundbar taps into the TV’s Neural Processing Unit to analyse audio signals and process each sound for more detail than ever before.

In 2023 by pairing Samsung TV’s with Samsung Soundbars, these devices will offer the most powerful, customisable and personalised ecosystem available to date.

The Samsung flagship HW-Q990C soundbar will be available in Australia in Q1 2023. The ultra-slim HW-S800B is currently available in Australia.

Register your interest to get the latest updates and special offers regarding Samsung’s 2023 monitor and AV products, as announced at CES 2023 via https://www.samsung.com/au/firstlook/ from 2:00PM AEDT on 4 January 2023.

^* All functionality, features, specifications, and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation. Availability of the above-mentioned products, services, and features may vary by region.

[1] SmartThings will support Matter and HCA in 2023. This will enable SmartThings users to add compatible devices seamlessly into their SmartThings Home Environment.

[2] Samsung’s MICRO LED lineup in Australia will be offered in 77, 89, 101, and 114-inches in 2023. Availability of sizes including 50, 63 and 140-inches may vary across regions.

[3] Available in Australia from Q2 2023.

[4] An internet connection is required. Data usage charges may apply.

[5] MiniMap Sharing will be available via software update in the first half of 2023.

[6] Auto Rotating Wall Mount and Stand sold separately.

[7] Auto Rotating Wall Mount and Stand sold separately.

Samsung Electronics Australia today announces its 2022 line-up of Neo QLED and Lifestyle TVs, revealing advancements in picture and sound quality, more screen size options, customisable accessories and an upgraded Smart TV interface setting a new benchmark for home entertainment.[1]

Created to suit the evolving needs of how TVs are being used in Australian homes, Samsung Electronics Vice President of Consumer Electronics, Jeremy Senior said “bigger screens, optimal sound quality and state-of-the-art picture quality remain of the highest priority for Australians as they look for premium at-home entertainment experiences. Samsung’s Neo QLED TVs bring exceptional levels of colour and brightness to the viewing experience, producing a crisp and life-like picture, that can clearly be viewed in bright rooms, ideal for Australian living conditions.”

“The innovations Samsung brings to its range in 2022 allows Australians to have not just a TV, but a customisable and personalised screen that can be used to showcase and purchase art, experience content, work, play and connect with their favourite people.”

Evolution of Neo QLED with Neo Quantum Processor and Dynamic Sound Experience

Thanks to the Neo Quantum Processor and the incredible picture technology and sound it delivers, 2022 Neo QLED will provide pristine images and immersive soundscapes that have never before been experienced by Australians.

This year’s Neo Quantum Processor introduces a new Shape Adaptive Light technology that leverages the Processor’s powerful AI algorithms to analyse lines, shapes and surfaces and control the shape of light from the advanced Quantum Mini LED backlight, maximising the brightness and accuracy of shapes on the screen. The result is outstanding image quality that puts HDR content on full display and unlocks the enhanced 14-bit HDR processing which quadruples Neo QLED’s greyscale levels compared to 2021 for the most accurate image ever produced on a Samsung TV.

Samsung’s 2022 Neo QLED also features Real Depth Enhancer, a multi-intelligence picture quality algorithm that creates a great sense of realism by determining and processing an object on the screen against its background to create a sense of depth.

Additionally, Samsung’s 2022 Neo QLED features the screen’s brightness and tone based on a built-in light sensor and sunset/sunrise information.[2] As the ambient light changes, the screen will gradually reduce the amount of light and offer warmer tones, adjusting the blue light levels accordingly. This allows for a more comfortable viewing experience at night by reducing blue light.

Neo QLED’s sound features are getting a major upgrade as well. Building on OTS (Object Tracking Sound), which directs the sound to move across the room along with the object on-screen, 2022 Neo QLED will take their proprietary technology to another level with native Dolby Atmos support – the industry’s first TV to support Dolby Atmos with upwards and side firing speakers for three dimensional sound without the need for peripheral devices[3]

“Samsung’s 2022 Neo QLEDs will offer Dolby Atmos directly out of the box. We are proud to incorporate industry-leading audio technology for an impressive three-dimensional sound experience. With multi-channel speakers placed throughout the TV, Neo QLED delivers a dynamic sound experience that tracks the actions from all corners.”

The New Smart Hub and Apps for the Ultimate User Experience

Samsung’s 2022 Smart TVs come with a new Smart Hub that puts content curation and discovery front and center with their viewing preferences. The new Smart Hub will guide users to their favourite content or help them discover something new without spending time searching. The Smart Hub’s sidebar also allows for a seamless transition between categories – Media and Ambient – letting users focus on various in-home activities.

• Enjoy all the leading apps: Samsung allows Australians to explore all the leading apps on their new Smart Hub, including international apps like Paramount+, Netflix and Disney+ as well as local favourites such as Stan, Kayo and Binge and all the catch-up TV apps[4]
• Samsung TV Plus: Enjoy free streaming TV with a variety of channels, including news, sports, entertainment and more. It’s 100% free and ready to use without additional setup required.
• NFT Platform: Samsung has collaborated with the prominent NFT marketplace, Nifty Gateway, to bring the NFT experience to Samsung TV customers. The application features an intuitive, integrated platform for discovering, purchasing and trading digital artwork on Neo QLED and The Frame.[5]
• Smart Calibration: This feature allows users to fine tune the settings for optimal picture quality. Basic mode features a quick and easy way of calibrating the screens within 30 seconds using a compatible smartphone camera, while Professional mode optimises the screens for pristine picture quality in about 10 minutes.

Award-Winning Lifestyle TVs with Seamless Integration of Design and Technology

Samsung’s 2022 Lifestyle screens seamlessly blend design and technology for a unique and personalised experience. A new Anti-Glare Matte Display with anti-reflection and anti-fingerprint properties has been applied to The Frame, The Sero and The Serif, providing an exceptionally pleasant and comfortable viewing experiences. As a result, the new Anti-Glare Matte Display on Samsung’s 2022 Lifestyle screens received three verifications from UL.[6]

• The Frame now offers an incredibly realistic art viewing experience outside of a museum thanks to the anti-glare, low-reflection panel technology featuring an embossed, Anti-Glare Matte Display. It also helps minimise fingerprints and smudges, allowing users to enjoy their favorite artwork in excellent condition. The Frame comes in sizes ranging from 32” to 85”.
• The Serif also comes with a matte finish body to blend seamlessly with the Anti-Glare Matte Display, elevating the iconic design to give a premium look and feel. With the addition of a 65” size option, The Serif is now offered in sizes ranging from 43” to 65”.
• The Sero offers an optimised watching experience with its new Matte Display in both vertical and horizontal modes and will now be available in both Blue and White coloured variants. The new vertical MultiView takes multitasking to the next level, allowing users to simultaneously view different content on the top and bottom of the screen, or search information online while watching.[7]

“As with any living space, light can often be the biggest challenge as reflections can impact the way people view and enjoy art and images. With this in mind, Samsung has incorporated cutting-edge anti-glare and anti-reflection technology into the newest model of The Frame, The Serif and The Sero, providing a realistic experience for when utilising the TV in Art and Ambient Mode+.” concludes Senior.

More Accessory Options Customisable to Users’ Needs and Tastes

The 2022 Samsung TV models also come with expanded accessories to personalise the user experience. The Auto Rotating Wall Mount and Stand accessories allow compatible TVs to inherit the vertical viewing experience from The Sero, allowing users to enjoy mobile viewing by automatically rotating their screens all from the convenience of the remote control.[8]

To complement the accessory, the 2022 products will support a vertical interface, including the Smart Hub, and offer a vertical Multi View feature. It will offer apps such as YouTube as well as mirroring and casting in vertical mode. Lastly, lifestyle features such as Ambient Mode+ and Art Mode are also available in vertical mode. The new rotation key on the remote control lets users easily rotate the screen with a click of a button.

Additionally, with magnetic bezel options for The Frame and new full motion slim-fit wall mounts for all TVs, there are endless possibilities of personalisation with Samsung’s 2022 screens.[9]

The 2022 TV and accessories range is available from Wednesday 16^th March at retailers and online at samsung.com/au/

For more detailed product information visit: samsung.com/au/

[1]Compared to 2021 Samsung QLED and Lifestyle TVs.

[2] EyeComfort mode must be activated in settings.

[3] Source content must be Dolby Atmos® or DTS:X enabled for Dolby Atmos® or DTS:X playback. Samsung has partnered with Dolby Atmos to create the world’s first TV range to include True Dolby Atmos and Wireless Dolby Atmos.

[4] Available apps are subject to change. Internet and subscriptions required.

[5] Nifty Gateway is a third party platform. Internet and data charges may apply.

[6] Anti-glare display verified by UL as glare-free for: Reflection Glare UGR <10, Discomfort Glare UGR <22, and Disability Glare UGR <34.

[7] Certain applications may not support Multi View.

[8] Compatible with 2022 The Frame and Neo QLED 4K/8K models up to 65”.

[9] Applies to all 2022 TV models 43”-85”, except Q80A and AU7000.

Samsung expands its acclaimed Lifestyle TV range with 65-inch The Serif and 85-inch The Frame

Samsung Electronics Australia is pleased to announce its expanded lifestyle TV range with the release of the 65-inch The Serif and 85-inch The Frame – offering Australians unrivalled choice in style, design and big screen picture quality.

As Australians continue to invest in big screen TVs – with 85-inch now the fastest growing size – and many placing a greater emphasis on design and multi-purpose function, the expanded range is a welcome addition to meet the demands of in-home entertainment across the country.

“We’ve received unprecedented demand for our Lifestyle TVs and it continues to grow year-on-year. With more Australians wanting larger TVs for that big screen experience at home they are also trying to balance the design and aesthetics of the room. Expanding our size options for The Serif and The Frame meets the demand for those looking for a TV that fits into the overall style of the home but also produce an exceptional big screen experience.” Said Jeremy Senior, Vice President of Consumer Electronics, Samsung Australia

“The Frame was the first lifestyle TV to launch in Australia and with many enhancing their living environments over the past twelve months, we’ve seen exceptional demand for this product. The Frame’s unique Art Mode offers the ability to access art from galleries all over the world, including The Louvre and it has proven to be a favourite feature for customers wanting to blend the TV into the room.

“On average, Australians have 2.7 TVs in their home and as our viewing habits evolve our lifestyle range continues to offer a smart TV experience coupled with Samsung’s leading QLED picture quality to enhance the overall home entertainment experience for when the TV is both on and off” Concludes Senior.

The Serif

The new 65-inch The Serif is added to the current lineup of 43-inch and 55-inch models.

Created in 2015 in collaboration with Ronan and Erwan Bouroullec, globally renowned French furniture designers, The Serif is a mastery of form and function, inspired by the letter ‘I’ in a Serif font, that blurs the boundary between furniture and TV. While most TVs are designed to be wall-mounted or on top of a TV stand, The Serif was built to be put anywhere. Now, with a bigger screen, The Serif can provide an even more immersive viewing experience and blend into its environment.

Aside from its unique design, The Serif also offers Samsung QLED picture quality for a rich and realistic image across virtually all content and 200Hz Motion Rate for smooth images when watching fast moving sports or action movies. It also gives consumers a comprehensive Smart TV experience and smart features. Through NFC technology, the new model of The Serif also supports Tap View[1], which allows users to play content from a compatible smartphone on the TV screen by simply tapping the device on the sides of TV.

The Frame

The 85-inch The Frame is added to the current lineup of 32-inch, 43-inch, 50-inch, 55-inch, 65-inch and 75-inch models. The addition of the 85-inch version meets Australians’ demands for big screen TVs.

Alongside new design forms and software updates across the range, The Frame brings the beauty of a TV when it’s on, and art when it’s off. Featuring a selection of over 1,400 artworks via The Art Store,[2] The Frame allows users to reinvent and refresh their space as a new art gallery every day, providing a way to bring natural elements into their home decor.

This year, The Frame also features a slimmer profile[3] and has new modern customisable frame options including; Beige, Teak, White and Brown to blend into users’ room décor.

With Samsung’s partnership with the iconic Musée du Louvre, The Frame now boasts a catalog with over 1,400 works of art from 43 different countries that Australians can enjoy in 4K picture quality from museums and galleries around the world with a subscription to The Art Store.²

Samsung’s eco-packaging solution will also continue to be used across all TV packaging to help responsibly manage waste, allowing customers to repurpose TV boxes into small-scale pieces of furniture. Both The Frame and The Serif also come with Samsung’s solar cell-powered remote, removing the need for disposable batteries.

Pricing and Availability

The Frame and The Serif are available now at leading retail stores or on www.samsung.com

For more information on Samsung’s 2021 Lifestyle TV lineup, please visit https://www.samsung.com/au/lifestyle-tvs/

[1] *TapView is available from Samsung Galaxy Android 8.1 and above models.

[2] Supplied with 20 artworks. Additional artworks available for purchase or via subscription. Internet connection required.

[3] Compared to The Frame 2020 model.