Image simulated for illustrative purposes.

Samsung Electronics today unveiled its full 2023 AV lineup, with a new range of Samsung OLED TVs joining it’s premium Neo QLED 8K & 4K TVs, Q-Series soundbars and lifestyle display options in a phased rollout at authorised retailers nationwide.

With a screen for every Australian lifestyle, passion, and living space, Samsung’s 2023 range delivers big screen premium viewing and gaming experiences, while incorporating more personalisation options, and smart home connectivity. This year’s lineup focuses on enhancing the user experience by seamlessly integrating smart technologies into Australian lives more intuitively and more simply while delivering impeccable big screen picture and sound quality – all from the Global No.1 TV brand for 17 years running[1].

“Samsung understands that technology should empower and enhance every person’s life. That means making big screen experiences more accessible, more intuitive, and more personalised to Australians,” said Jeremy Senior, Vice President – Consumer Electronics, Samsung Australia. “In combining our market-leading TV innovations with unique software solutions such as SmartThings, we’re ultimately transforming our TVs from being entertainment units to sitting at the centre of Australian smart home experiences.”

More Choice among Premium Screens: Samsung Neo QLED 8K & 4K and Samsung OLED

Image simulated for illustrative purposes. Cables not shown.

Committed to delivering innovative products and features designed to ‘WOW’, Samsung’s 2023 AV range offers a variety of premium home cinema solutions, empowering consumers to choose a display that truly suits their needs and living spaces.

Sitting at the top of Samsung’s premium range is Neo QLED 8K which combines brilliant picture and design with dynamic audio and seamless connectivity resulting in a versatile screen vivid enough for bright Australian living spaces. Content looks incredible thanks to Samsung Quantum Mini LED technology that powers over 33 million pixels and delivers over a billion shades of colour. With an advanced Neural Quantum Processor, Samsung Neo QLED 8K upgrades content automatically to 8K resolution[2] for improved detail using 14-bit processing and AI upscaling.

In making premium big screen TV experiences more accessible and affordable to more Australians, Samsung’s Neo QLED range features 8K and 4K options in screen sizes spanning 43-inches to 98-inches[3]. Both Neo QLED 8K and 4K TVs deliver bright highlights and a wide range of colours that have been Pantone® validated[4]. High-resolution panels automatically apply real-time, scene-by-scene High Dynamic Range (HDR) effects with new Auto HDR Remastering to deliver extraordinary contrast[5]. Plus, there’s not a bad seat in the house with Anti-Glare and Ultra Wide Viewing Angle technology that displays clear 8K or 4K quality content at virtually any angle or light, producing vivid colour across the screen[6].

Recommended retail price:

The Samsung Neo QLED 8K Smart TV (QN900C) is available in 85-inches, 75-inches, and 65-inches.

• 85-inches RRP: $12,699
• 75-inches RRP: $9,879
• 65-inches RRP: $7,549

Samsung Neo QLED 4K Smart TV QN90C (43-inches, 50-inches, 55-inches, 65-inches, 75-inches, 85-inches)

• 85-inches RRP: $7,899
• 75-inches RRP: $6,159
• 65-inches RRP: $4,649
• 55-inches RRP: $3,489
• 50-inches RRP: $2,899
• 43-inches RRP: $2,319

Samsung Neo QLED 4K Smart TV QN85C (55-inches, 65-inches, 75-inches, 85-inches)

• 85-inches RRP: $6,999
• 75-inches RRP: $5,199
• 65-inches RRP: $4,079
• 55-inches RRP: $3,149

Samsung QLED 4K Smart TV Q70C (55-inches, 65-inches, 75-inches, 85-inches)

• 85-inches RRP: $5,249
• 75-inches RRP: $3,499
• 65-inches RRP: $2,679
• 55-inches RRP: $2,099

Samsung QLED 4K Smart TV Q60C (55-inches, 65-inches, 75-inches, 85-inches)

• 85-inches RRP: $4,619
• 75-inches RRP: $2,889
• 65-inches RRP: $2,189
• 55-inches RRP: $1,729

Visit the Samsung website for more information on the Neo QLED 8K & 4K range: https://www.samsung.com/au/tvs/qled-tv/highlights/

Complementing Neo QLED 8K & 4K experiences, Samsung’s 2023 premium lineup includes two new series’ of Samsung OLED: the S95C and S90C. Available in 55-inch, 65-inch, and 77-inch screen sizes, Samsung OLED TVs are powered by a Neural Quantum processor 4K that mesmerises viewers with bright, bold, life-like visuals and incredible contrast.

With over 8 million specially engineered self-illuminating pixels comprising three subpixels (Quantum Dot red and green, and OLED blue) and no white subpixels; Samsung OLED has no compromise of colour reproduction. Paired with the Neural Quantum Processor 4K’s perceptional colour mapping technology, Samsung OLED has earned the honour of being the World’s First Pantone®-Validated HDR OLED[7].

Featuring Quantum HDR OLED+, powerful processing, and 4K upscaling, content displayed on Samsung OLED screens is instantly transformed into incredibly sharp 4K resolution, bringing out incredible detail – including bright whites and pure blacks – no matter the original source resolution[8]. Exceptional motion enhancements are also included in both the S95C and S90C to help ensure high speed games and movies appear consistently crisp. Both models boast blazing-fast speeds up to Motion Rate 200, while Game Motion Plus achieves up to 144Hz 4K VRR[9] with compatible PC-connected content.

At the top of the Samsung OLED range is the S95C, which stands out with dramatic visuals, bold sound and convenient SmartThings[10] connectivity all housed in a strikingly slender Infinity Design. At 11.2mm thin top to bottom, Samsung’s S95C OLED boasts beautiful sleek modern lines, a sophisticated metal trim, and is virtually bezel-free for a premium finish. Designed to elevate and compliment living spaces and cinema rooms, installation of Samsung OLED is complete with the choice of a near flush-fit wall mount or a streamlined blade stand[11]. The Attachable Slim One Connect solution neatly tucks away cords and cables so Australians can focus on what’s on the screen, rather than the clutter surrounding it.

Recommended retail price:

Samsung OLED 4K S95C (55-inches, 65-inches, 77-inches)

• 77-inches RRP: $9,299
• 65-inches RRP: $5,799
• 55-inches RRP: $4,649

Samsung OLED 4K S90C (55-inches, 65-inches, 77-inches)

• 77-inches RRP: $7,899
• 65-inches RRP: $4,999
• 55-inches RRP: $3,829

Visit the Samsung website for more information on the Samsung OLED range: https://www.samsung.com/au/tvs/oled-tv/

Screens for every experience

Samsung’s market-leading TV lineup is rounded out by the company’s Lifestyle TV and Projector range which features The Frame, The Sero, The Serif, and The Terrace, and projectors, The Premiere and The Freestyle. With the ability to watch the best content indoors, outdoors, or on-the-go, every situation can become an immersive cinematic experience with Samsung. Customisable bezel finishes[12], artistic standby modes, and rotating wall mount accessories further personalise Australian homes, enabling Australians to use technology to portray their most authentic selves.

Better together with Samsung audio

For a truly immersive home cinema experience, premium big screens require premium audio to match. Samsung TVs including Neo QLED 8K & 4K, Samsung OLED, The Frame, and The Serif pair effortlessly with select Samsung soundbars. With Q-Symphony, TV speakers paired with Q-Series and S-Series soundbars operate as one for combined, optimised audio set-up that delivers masterfully orchestrated sound[13]. SpaceFit Sound further personalises home cinema experiences by sending test tones out through the room each time the TV turns on, calibrating the TV and soundbar to the unique size and space of the room[14].

Visit the Samsung website for more information on Samsung’s Q-Series and S-Series range of soundbars: https://www.samsung.com/au/audio-devices/soundbar/q990c-black-hw-q990c-xy/

Bringing consumer passions at the forefront

Samsung’s range of premium screens – from Neo QLED 8K to Samsung OLED – not only bring video and photo content to life in ultra-high resolution but also take screen experiences like gaming to a whole new level. Gaming on a Neo QLED 4K provides a high level of immersive gameplay, from the large screen to high-performance graphic cards that support 4K resolution at fast pace.

In addition to its advanced features for viewing experiences, Samsung’s 2023 AV lineup offers gamer-centric features and services. These include XBOX Game Pass for console-free cloud gaming and Samsung Game Bar[15], which places gamer controls front and centre, making all the difference between winning and losing in competitive gameplay.

Australians can also personalise their viewing experience with easy access to the latest Samsung Smart TV apps and top streaming providers[16]. The Tizen OS-powered entertainment hub delivers access to Samsung TV Plus, the brand’s free[17] ad-supported TV (FAST) and video-on-demand service that offers 90+ channels in Australia and thousands of shows and movies on-demand.

Solutions tailor-made for your life: SmartThings

Samsung’s 2023 TV lineup is underscored by the company’s commitment to delivering calm technologies and innovations, providing Australians with simple connected experiences that make life better.

Samsung TVs feature Smart Hub which is the centrepiece of the connected home experience that brings Entertainment, Gaming, Ambient options, and SmartThings together in one place. With Smart Hub built-in, content curation and discovery is front and centre, enabling Australians to spend less time searching and more time streaming the movies, shows and games they enjoy.

Via Smart Hub, Samsung’s 2023 range of QLED and Samsung OLED TVs have SmartThings and the Zigbee & Matter Thread One-Chip Module directly built-in. This puts the ability for Australians to quickly, easily, and calmly connect to and control various smart devices and appliances across the home from their TV, providing increased convenience to daily routines.

Making connectivity simple, SmartThings enables Australians to easily link thousands of compatible smart devices in just one step, allowing them to enjoy the synergy created by Samsung products more easily. From TVs, smartphones, air conditioners, dryers, refrigerators, lights, blinds, and doorbells, SmartThings automates the set-up process, and expands possibilities thanks to the Home Connectivity Alliance and the international IoT communication standard, Matter.

“Samsung is paving the way for smarter homes via support for Matter,” said Mr Senior. “Thanks to this collaborative mindset and the open nature of the SmartThings platform, Australians can build a network of connected devices that makes their home smarter and their lives easier.”

Buy with confidence

Australians can buy with confidence from Samsung, the Global No.1 TV brand for 17 years running[18]. In 2022, Samsung Electronics Australia was awarded Mozo’s Outstanding Customer Satisfaction Award for TV in addition to Canstar Blue’s Most Satisfied Customer Award for TVs and Home Theatre for the second consecutive year. With the Samsung SolarCell remote also receiving a Canstar Blue 2022 Innovation Excellence Award due to its “remarkable breakthrough in sustainability and convenience”, Samsung is Canstar Blue’s most celebrated AV brand of the decade[19].

For more information on Samsung’s range of TVs and soundbars, visit our website here: https://www.samsung.com/au/tvs/qled-tv/highlights/

[1] Source – Omdia, Jan-2023. Based on overall TV market share by manufacturer on an annual unit & revenue basis.

[2] Utilises AI-Based formulas to upscale. Native 8K content availability is very limited. Picture quality of upscaled content will vary depending on the quality and resolution of source content.

[3] 55”, 65”, 75” and 85” sizes available for QLED Q60C 4K, QLED Q85C 4K, and QLED Q90C 4K (also available in 43” and 50”). Only the QLED Q80C 4K TV is available in 98”. 65”, 75” and 85” sizes available for QLED QN 900C 8K.

[4] PANTONE Validated provides validation on accurate expression of 2,030 PANTONE colours and 110 skin tone shades.

[5] The Range of Quantum HDR claims luminance based on internal testing standards and is subject to change according to viewing environment or specific conditions.

[6] Some glare may still be present depending on the location of installation.

[7] Picture quality may vary depending on quality and resolution of source content and viewing conditions.

[8] Utilises AI-Based formulas.

[9] Variable Refresh Rate.

[10] Click here to see a list of current devices compatible with SmartThings: https://www.samsung.com/au/apps/smartthings/

[11] Wall mount sold separately.

[12] Available for The Frame TV series only.

[13] Samsung Q-Symphony is compatible with all 2021-2023 Samsung TVs (excluding The Serif and The Sero). Sound effects may vary depending on environmental characteristics (including ceiling).

[14] Audio quality varies based on source content, installation and environmental characteristics (e.g. ceiling).

[15] Game Bar supports PC & console gaming only. Feature is available on Q60C and above 2023 TV’s.

[16] High speed internet connection and additional service subscriptions required; compatible controller for gaming also required.

[17] Samsung TV Plus doesn’t require any downloads, credit cards, subscriptions, or additional devices to operate.

[18] Source: Omdia, Jan-2023. Based on overall TV market share by manufacturer on an annual unit & revenue basis.

[19] Canstar research, conducted by Qualtrics December 2021, n=1,075.

By prioritising its premium product lineup, Samsung has upheld its position in the TV industry for an impressive 17 years, exemplified by its Neo QLED lineup. From 2006 to 2022, Samsung’s worldwide TV market share based on annual revenue has doubled[2].

“Our track record of industry leadership over the past 17 years was made possible by our consumers’ continued loyalty and trust in our products,” said Cheolgi Kim, Executive Vice President of Visual Display Business at Samsung Electronics. “We will continue to pave the path to create the most premium device experiences that go beyond premium picture quality.”

Samsung Electronics has been recognised for its global market leadership and excellence.

Samsung’s leadership in global TV market share for 17 consecutive years is a testament to the company’s commitment to providing innovative products with consumer-centric designs and upgraded user experiences.

Samsung continued to push the boundaries of picture quality and innovation by introducing products with the latest technologies as well. In 2017, Samsung defined the term “next-generation display” by unveiling its first QLED TV, which utilised quantum dot technology. In 2018, the company launched the groundbreaking QLED 8K, followed by the Quantum Mini LED-backed Neo QLED and the self-illuminating MICRO LED in 2021. This collection of innovative technologies redefined the standard for Samsung’s TV picture quality.

Additionally, Samsung has been at the forefront of pioneering new categories such as the Lifestyle series. Starting with the iconic design of The Serif in 2016, Samsung has continued to evolve its product lineup with designs to enhance the user experience through products such as The Frame, The Sero, The Terrace, The Premiere, and The Freestyle.

In 2023, Samsung’s commitment to innovation continues with the development of intuitive technology designed to meet the needs of users. SmartThings will enable seamless integration and connectivity of multiple devices with security remaining a top priority, empowering users to create deeply personalised experiences that accommodate both their unique preferences and needs.

Samsung Electronics has been recognised for its global market leadership and excellence.

[1] Source – Omdia, Jan-2023. Based on overall TV market share by manufacturer on an annual unit & revenue basis.

[2] Source – Omdia, Jan-2023. Based on overall TV market share by manufacturer on an annual unit & revenue basis.

Samsung Electronics Australia today announces its 2022 line-up of Neo QLED and Lifestyle TVs, revealing advancements in picture and sound quality, more screen size options, customisable accessories and an upgraded Smart TV interface setting a new benchmark for home entertainment.[1]

Created to suit the evolving needs of how TVs are being used in Australian homes, Samsung Electronics Vice President of Consumer Electronics, Jeremy Senior said “bigger screens, optimal sound quality and state-of-the-art picture quality remain of the highest priority for Australians as they look for premium at-home entertainment experiences. Samsung’s Neo QLED TVs bring exceptional levels of colour and brightness to the viewing experience, producing a crisp and life-like picture, that can clearly be viewed in bright rooms, ideal for Australian living conditions.”

“The innovations Samsung brings to its range in 2022 allows Australians to have not just a TV, but a customisable and personalised screen that can be used to showcase and purchase art, experience content, work, play and connect with their favourite people.”

Evolution of Neo QLED with Neo Quantum Processor and Dynamic Sound Experience

Thanks to the Neo Quantum Processor and the incredible picture technology and sound it delivers, 2022 Neo QLED will provide pristine images and immersive soundscapes that have never before been experienced by Australians.

This year’s Neo Quantum Processor introduces a new Shape Adaptive Light technology that leverages the Processor’s powerful AI algorithms to analyse lines, shapes and surfaces and control the shape of light from the advanced Quantum Mini LED backlight, maximising the brightness and accuracy of shapes on the screen. The result is outstanding image quality that puts HDR content on full display and unlocks the enhanced 14-bit HDR processing which quadruples Neo QLED’s greyscale levels compared to 2021 for the most accurate image ever produced on a Samsung TV.

Samsung’s 2022 Neo QLED also features Real Depth Enhancer, a multi-intelligence picture quality algorithm that creates a great sense of realism by determining and processing an object on the screen against its background to create a sense of depth.

Additionally, Samsung’s 2022 Neo QLED features the screen’s brightness and tone based on a built-in light sensor and sunset/sunrise information.[2] As the ambient light changes, the screen will gradually reduce the amount of light and offer warmer tones, adjusting the blue light levels accordingly. This allows for a more comfortable viewing experience at night by reducing blue light.

Neo QLED’s sound features are getting a major upgrade as well. Building on OTS (Object Tracking Sound), which directs the sound to move across the room along with the object on-screen, 2022 Neo QLED will take their proprietary technology to another level with native Dolby Atmos support – the industry’s first TV to support Dolby Atmos with upwards and side firing speakers for three dimensional sound without the need for peripheral devices[3]

“Samsung’s 2022 Neo QLEDs will offer Dolby Atmos directly out of the box. We are proud to incorporate industry-leading audio technology for an impressive three-dimensional sound experience. With multi-channel speakers placed throughout the TV, Neo QLED delivers a dynamic sound experience that tracks the actions from all corners.”

The New Smart Hub and Apps for the Ultimate User Experience

Samsung’s 2022 Smart TVs come with a new Smart Hub that puts content curation and discovery front and center with their viewing preferences. The new Smart Hub will guide users to their favourite content or help them discover something new without spending time searching. The Smart Hub’s sidebar also allows for a seamless transition between categories – Media and Ambient – letting users focus on various in-home activities.

• Enjoy all the leading apps: Samsung allows Australians to explore all the leading apps on their new Smart Hub, including international apps like Paramount+, Netflix and Disney+ as well as local favourites such as Stan, Kayo and Binge and all the catch-up TV apps[4]
• Samsung TV Plus: Enjoy free streaming TV with a variety of channels, including news, sports, entertainment and more. It’s 100% free and ready to use without additional setup required.
• NFT Platform: Samsung has collaborated with the prominent NFT marketplace, Nifty Gateway, to bring the NFT experience to Samsung TV customers. The application features an intuitive, integrated platform for discovering, purchasing and trading digital artwork on Neo QLED and The Frame.[5]
• Smart Calibration: This feature allows users to fine tune the settings for optimal picture quality. Basic mode features a quick and easy way of calibrating the screens within 30 seconds using a compatible smartphone camera, while Professional mode optimises the screens for pristine picture quality in about 10 minutes.

Award-Winning Lifestyle TVs with Seamless Integration of Design and Technology

Samsung’s 2022 Lifestyle screens seamlessly blend design and technology for a unique and personalised experience. A new Anti-Glare Matte Display with anti-reflection and anti-fingerprint properties has been applied to The Frame, The Sero and The Serif, providing an exceptionally pleasant and comfortable viewing experiences. As a result, the new Anti-Glare Matte Display on Samsung’s 2022 Lifestyle screens received three verifications from UL.[6]

• The Frame now offers an incredibly realistic art viewing experience outside of a museum thanks to the anti-glare, low-reflection panel technology featuring an embossed, Anti-Glare Matte Display. It also helps minimise fingerprints and smudges, allowing users to enjoy their favorite artwork in excellent condition. The Frame comes in sizes ranging from 32” to 85”.
• The Serif also comes with a matte finish body to blend seamlessly with the Anti-Glare Matte Display, elevating the iconic design to give a premium look and feel. With the addition of a 65” size option, The Serif is now offered in sizes ranging from 43” to 65”.
• The Sero offers an optimised watching experience with its new Matte Display in both vertical and horizontal modes and will now be available in both Blue and White coloured variants. The new vertical MultiView takes multitasking to the next level, allowing users to simultaneously view different content on the top and bottom of the screen, or search information online while watching.[7]

“As with any living space, light can often be the biggest challenge as reflections can impact the way people view and enjoy art and images. With this in mind, Samsung has incorporated cutting-edge anti-glare and anti-reflection technology into the newest model of The Frame, The Serif and The Sero, providing a realistic experience for when utilising the TV in Art and Ambient Mode+.” concludes Senior.

More Accessory Options Customisable to Users’ Needs and Tastes

The 2022 Samsung TV models also come with expanded accessories to personalise the user experience. The Auto Rotating Wall Mount and Stand accessories allow compatible TVs to inherit the vertical viewing experience from The Sero, allowing users to enjoy mobile viewing by automatically rotating their screens all from the convenience of the remote control.[8]

To complement the accessory, the 2022 products will support a vertical interface, including the Smart Hub, and offer a vertical Multi View feature. It will offer apps such as YouTube as well as mirroring and casting in vertical mode. Lastly, lifestyle features such as Ambient Mode+ and Art Mode are also available in vertical mode. The new rotation key on the remote control lets users easily rotate the screen with a click of a button.

Additionally, with magnetic bezel options for The Frame and new full motion slim-fit wall mounts for all TVs, there are endless possibilities of personalisation with Samsung’s 2022 screens.[9]

The 2022 TV and accessories range is available from Wednesday 16^th March at retailers and online at samsung.com/au/

For more detailed product information visit: samsung.com/au/

[1]Compared to 2021 Samsung QLED and Lifestyle TVs.

[2] EyeComfort mode must be activated in settings.

[3] Source content must be Dolby Atmos® or DTS:X enabled for Dolby Atmos® or DTS:X playback. Samsung has partnered with Dolby Atmos to create the world’s first TV range to include True Dolby Atmos and Wireless Dolby Atmos.

[4] Available apps are subject to change. Internet and subscriptions required.

[5] Nifty Gateway is a third party platform. Internet and data charges may apply.

[6] Anti-glare display verified by UL as glare-free for: Reflection Glare UGR <10, Discomfort Glare UGR <22, and Disability Glare UGR <34.

[7] Certain applications may not support Multi View.

[8] Compatible with 2022 The Frame and Neo QLED 4K/8K models up to 65”.

[9] Applies to all 2022 TV models 43”-85”, except Q80A and AU7000.

Samsung expands its acclaimed Lifestyle TV range with 65-inch The Serif and 85-inch The Frame

Samsung Electronics Australia is pleased to announce its expanded lifestyle TV range with the release of the 65-inch The Serif and 85-inch The Frame – offering Australians unrivalled choice in style, design and big screen picture quality.

As Australians continue to invest in big screen TVs – with 85-inch now the fastest growing size – and many placing a greater emphasis on design and multi-purpose function, the expanded range is a welcome addition to meet the demands of in-home entertainment across the country.

“We’ve received unprecedented demand for our Lifestyle TVs and it continues to grow year-on-year. With more Australians wanting larger TVs for that big screen experience at home they are also trying to balance the design and aesthetics of the room. Expanding our size options for The Serif and The Frame meets the demand for those looking for a TV that fits into the overall style of the home but also produce an exceptional big screen experience.” Said Jeremy Senior, Vice President of Consumer Electronics, Samsung Australia

“The Frame was the first lifestyle TV to launch in Australia and with many enhancing their living environments over the past twelve months, we’ve seen exceptional demand for this product. The Frame’s unique Art Mode offers the ability to access art from galleries all over the world, including The Louvre and it has proven to be a favourite feature for customers wanting to blend the TV into the room.

“On average, Australians have 2.7 TVs in their home and as our viewing habits evolve our lifestyle range continues to offer a smart TV experience coupled with Samsung’s leading QLED picture quality to enhance the overall home entertainment experience for when the TV is both on and off” Concludes Senior.

The Serif

The new 65-inch The Serif is added to the current lineup of 43-inch and 55-inch models.

Created in 2015 in collaboration with Ronan and Erwan Bouroullec, globally renowned French furniture designers, The Serif is a mastery of form and function, inspired by the letter ‘I’ in a Serif font, that blurs the boundary between furniture and TV. While most TVs are designed to be wall-mounted or on top of a TV stand, The Serif was built to be put anywhere. Now, with a bigger screen, The Serif can provide an even more immersive viewing experience and blend into its environment.

Aside from its unique design, The Serif also offers Samsung QLED picture quality for a rich and realistic image across virtually all content and 200Hz Motion Rate for smooth images when watching fast moving sports or action movies. It also gives consumers a comprehensive Smart TV experience and smart features. Through NFC technology, the new model of The Serif also supports Tap View[1], which allows users to play content from a compatible smartphone on the TV screen by simply tapping the device on the sides of TV.

The Frame

The 85-inch The Frame is added to the current lineup of 32-inch, 43-inch, 50-inch, 55-inch, 65-inch and 75-inch models. The addition of the 85-inch version meets Australians’ demands for big screen TVs.

Alongside new design forms and software updates across the range, The Frame brings the beauty of a TV when it’s on, and art when it’s off. Featuring a selection of over 1,400 artworks via The Art Store,[2] The Frame allows users to reinvent and refresh their space as a new art gallery every day, providing a way to bring natural elements into their home decor.

This year, The Frame also features a slimmer profile[3] and has new modern customisable frame options including; Beige, Teak, White and Brown to blend into users’ room décor.

With Samsung’s partnership with the iconic Musée du Louvre, The Frame now boasts a catalog with over 1,400 works of art from 43 different countries that Australians can enjoy in 4K picture quality from museums and galleries around the world with a subscription to The Art Store.²

Samsung’s eco-packaging solution will also continue to be used across all TV packaging to help responsibly manage waste, allowing customers to repurpose TV boxes into small-scale pieces of furniture. Both The Frame and The Serif also come with Samsung’s solar cell-powered remote, removing the need for disposable batteries.

Pricing and Availability

The Frame and The Serif are available now at leading retail stores or on www.samsung.com

For more information on Samsung’s 2021 Lifestyle TV lineup, please visit https://www.samsung.com/au/lifestyle-tvs/

[1] *TapView is available from Samsung Galaxy Android 8.1 and above models.

[2] Supplied with 20 artworks. Additional artworks available for purchase or via subscription. Internet connection required.

[3] Compared to The Frame 2020 model.

Depending on the space, there are various ways in which Samsung’s Lifestyle TVs can be used to enhance an interior. With the help of a home stylist named Rachel, Samsung Newsroom came up with elegant ways to use the company’s Lifestyle TVs and household objects to decorate a variety of spaces. Whether you are decorating your interior with plants or opting for a minimal aesthetic, the following tips and tricks can help you create the perfect space.

In order to get to know more about how users around the world are enjoying their Samsung lifestyle TVs, Samsung Newsroom reached out to a range of influencers and trailblazers within different creative industries.

Kyal & Kara, Australian Renovators Who Like to Think Outside the Box

“The ability to view either your own or world-renowned media on The Frame means that there are infinite ways to create a look and feel unique to each individual.”

Q: How do Samsung’s lifestyle TVs factor into your daily household routines and activities?

A: With two young children and an active lifestyle, we really value our relaxation time together as a family, and Samsung’s lifestyle TVs play a big part in this. On the weekends, we love our movie time together as a family, and the kids love choosing artwork from the Art Store for The Frame we have in our rumpus room – it’s a great way for them to take ownership of the space.

Q: Samsung’s The Frame combines technology with aesthetic for seamless TV experiences. What are your favorite features of the TV?

A: The two standout features for us are the TV’s thin, streamlined design and the customizable bezel. We’re all about creating spaces that evoke emotion as you enter the room, and the ability to view either your own or world-renowned media on the TV means that there are infinite ways to create a look and feel unique to each individual.

Q: What tips would you provide to users looking to match their Samsung lifestyle TV to their interior?

A: We have three key tips. Tip 1: function first – work out how you’d like your TV to be displayed. The Serif is a great option for angular spaces where wall mounting or units are not an option.

Tip 2: find your inspiration. From color palettes to other décor pieces, be sure to know what’s important in your space. Finally, tip 3: create a style unique to you. Ask yourself what vibe you’re looking for with your space. For example, if you prefer minimal interior styling, The Frame with a white bezel would be the perfect choice.

Adèle & Maxime, French Graphic Designers With an Interest in How Objects Work With Their Interiors

“Samsung’s lifestyle TVs blend in with the décor, becoming an aesthetic element in their own right – all with simplicity and lightness.”

Q: As designers and illustrators yourselves, what do you think about the design of Samsung’s lifestyle TVs?

A: The design of Samsung TVs is very interesting because, once placed, they become a modern and active object in our interiors. They blend in with the decor, becoming an aesthetic element in their own right – all with simplicity and lightness.

Q: Samsung has partnered with some artists on the design of their lifestyle TVs. What are your thoughts on such partnerships that blend technological innovation with artistic creativity?

A: The idea of opening up the design of an everyday object to creators is something that is very important to us. Technological objects can lose their simplicity and poetry by merit of their design, but by collaborating with creative people, we can bring this issue to the forefront to resolve it.

Virro & Lola, A Mexican-French Photographer and Creative Professional Duo With a Passion for Travel

“Samsung’s lifestyle TVs combine art, aesthetics, interior design and entertainment, making them go far beyond the television function – which is really revolutionary.”

Q: Along with your professional pursuits, you are known for your joint Instagram page where you share your favorite travel experiences. What do you think about The Serif with which you can view your own media and memories?

A: We used to hate the black screen of the TV in our living room, so Ambient Mode is one of the features we love most about The Serif. It’s really cool that Samsung regularly introduces new content for Ambient Mode, but mostly, we’re keen on showcasing our own media and having it on display for ourselves and our guests.

Q: Virro – as a photographer, what is it about Samsung’s lifestyle TVs that appeals to you the most?

A: First of all, thanks to their QLED screens, the image quality is impressive. In addition, Samsung’s lifestyle TVs combine art, aesthetics, interior design and entertainment, making them go far beyond the television function – which is really revolutionary.

Q: Lola – what is your favorite thing about The Serif?

A: What I love most about The Serif is that it’s a TV that doesn’t look like one. Being passionate about interior design, I believe that The Serif is a beautiful, unique and bold addition to a living space.

Lotte Meister, an American Interior Decorator and Stager Who Loves When Function Meets Style

“The Serif feels both retro and modern at the same time and doesn’t take up too much visual space the way a TV on a console table might.”

Q: Samsung’s lifestyle TVs are developed to be able to fit into any interior space and aesthetic. What are your thoughts on the design of The Serif? What do you like most about it?

A: The Serif’s clean lines and cool vibe make it a decorative element in its own right. What’s more, the sloped ceilings of our bedroom did not permit a flat screen to be hung on the wall, yet we wanted to be able to watch TV in bed. The Serif was the perfect solution. It feels both retro and modern at the same time and doesn’t take up too much visual space the way a TV on a console table might. The hidden wiring is also genius – the decorator and stager in me loves the look!

Q: What about The Frame? What do you like most about it?

A: We have 3 homes across New York state, each with completely different aesthetics. We have a Frame TV in each of these homes, and it looks great in each location. I love it because it looks like another piece of art and doesn’t scream “Look at me, I’m a TV!”. The choice of finishes available for The Frame make it work in every style of home.

Jin-woong Son, a Korean Furniture Designer With a Passion for the Harmony of the Interior

“The Frame’s bezel is so refined that the joints fit perfectly when you switch out your bezel – like puzzle piece slotting into place.”

Q: As a professional furniture designer, do you have any special criteria in mind when choosing a TV?

A: I would never choose a product that doesn’t harmonize with the space it is to be placed in, which is why I currently use The Frame, as I like how it can be used as an actual art frame when the screen is turned off.

On top of that, you can easily change The Frame’s bezel color to match your changing interior any time you want, something that you can’t do with most electronics. Furthermore, the bezel’s joints are designed at a 45° angle, and as a furniture designer, this strikes me as amazingly sophisticated. The bezel is so refined that the joints fit perfectly when you switch out your bezel – like puzzle pieces slotting into place.

Q: These days, the demand for lifestyle TVs that are able to merge seamlessly into a user’s space is on the rise. What are your thoughts on this trend?

A: In the past, the TV used to play the role of gathering family members all together in the living space while also providing entertainment. These days, however, the role of TVs has become much more about providing multifaceted entertainment experiences, as well as serving as statement furniture pieces.

For those living in a small space, The Serif makes the perfect choice – as opposed to, say, a huge wall-mounted TV – as it makes use of the space it takes up by serving as a sophisticated interior décor item that stands on its own as a piece of furniture.

* The influencers featured in the article are Samsung’s paid influencer partners.

In recognition of The Serif’s leading design, which was inspired by the letter ‘I’ and is even featured in the TV’s frame, the compilation below features The Serif in nine houses in different countries with different interior designs as a testament to the lifestyle TV’s ability to fit any aesthetic.

Take a look at the infographic below for a closer look and some insight from local Samsung TV experts into how The Serif is able to fit harmoniously into any interior and elevate its users’ everyday spaces.

Samsung Electronics Australia has today announced the local launch of its 2020 QLED TV range, featuring its most advanced, stylish, and expansive portfolio to date. As a pioneer in 8K technology, Samsung continues its commitment to innovation and making high quality 8K and 4K experiences. With smart AI upscaling, enhanced in-TV audio, and a broad range of large-format panels (over 75-inches), Samsung is offering the ultimate entertainment experience from the comfort of your own home.

Big Screens, More Options, and Smart AI Upscaling

This year’s flagship model, the Q950T, boasts an ultra-thin profile and boundless Infinity Display allowing the picture to etch right to the edge, offering nearly 99 per cent pure screen. The introduction of 85-inch QLED TV models is in response to Australian’s demand for big-screen in-home experiences at a range of price points. Samsung’s AI upscaling is now more advanced than ever with a new Quantum Processor, offering pixel-by-pixel image enhancement, enabling the panel to adapt to the viewer’s favourite content or external environment to deliver an amazing picture.

“Australians continue to demand bigger and better entertainment experiences from the comfort of their homes which is why we’re launching our widest range of TVs that feature the best in immersive visual and audio innovation,” said Hass Mahdi, Director of Audio Visual Division, Samsung Australia. “Along with breaking new ground in QLED 8K and 4K TV innovation, Samsung is also offering more options in design across our lifestyle TV range with new additions to our iconic offerings in The Frame, as well as The Serif, which seeks to transform the traditional role of the TV in the home.”

Innovation in TV Audio Experiences and Soundbar Integration

The 2020 QLED 8K TV range introduces an innovative new Samsung TV audio experience with Object Tracking Sound + (OTS+): an in-panel technology that tracks the on-screen action from scene to scene. This technology emits sound from speakers in the top, bottom and sides of the rear of the TV, and is projected to reflect off nearby surfaces to deliver an incredible immersive experience that puts you right in the middle of the action.

Q-Symphony technology also enables seamless cooperation between this innovative new TV sound technology and Samsung’s Q Series soundbars to deliver an extra layer of richness and audio detail. Q-Symphony technology then synchronises sound between these TVs and Samsung Q Series Soundbars for extra richness and a truly immersive surround sound experience.

“Samsung understands the critical importance of immersion when enjoying the latest TV experiences,” said Mahdi. “We have invested in two new innovations, OTS+ and Q-Symphony, in order to transform the audio experience that our TVs offer both standalone and when used with our latest soundbars.”

Bolstering Samsung’s support for gaming enthusiasts, select QLED TVs also include Dynamic Black Equaliser technology, which is designed to ensure clear visibility in dark scenes; Mobile View

Mode to enable multi-tasking on screen; and AMD Freesync compatibility, which delivers seamless and swift action with low input lag.

The new 2020 range also supports a choice of voice-activated assistants, allowing users to choose their preference between Bixby, Google Assistant or Alexa; while panels starting from the Q70T

offer an advanced new Ambient Mode that enables users to select and search by voice, as well as automatically choose music, video, or a daily ambient routine to match their mood.

Pioneering the Lifestyle TV Category

In addition to this expansive 8K and 4K offering, Samsung is also continuing its commitment to delivering new lifestyle experiences. The Frame, which has the ability to turn its screen into a beautiful piece of artwork when not in use and has three customisable bezels options; brown, beige and white, for seamless integration to blend into the aesthetics of the home. Alongside the existing range of sizes of 55-inch and 43-inch, The Frame now also comes in an expanded offering of 75-inch, 50-inch, and 32-inch. The Frame continues to use Samsung’s QLED technology to offer a stunning picture quality.

Also, Artworks from The Frame’s Art Store can now be selected manually or searched via voice activation, making it easier than ever for to bring a selection of 1,200 artworks to life in their home. The Ronan and Erwan Bouroullec-designed The Serif TV, will also now feature the same updated Smart Hub functionality as the rest of the QLED TV range and will be available in 43-inch and 55-inch models. Samsung also announced an addition to their Lifestyle TV portfolio, The Sero. The Sero, which means “vertical” in Korean, has the ability to pivot between horizontal and vertical orientations – just like a smartphone or tablet. The Sero’s display orientation technology connects seamlessly with users’ mobile devices to smoothly and naturally display content in traditional horizontal formats, as well as vertical formats. Consumers can expect to enjoy a variety of content – including social media, movies and other personal videos – in whatever display orientation mirrors their mobile device.

“As the lifestyles, viewing habits, and home entertainment demands of Australians evolve, so too do the features and technology across our Samsung TV lineup, from the latest big-screen experiences and audio immersion of our new 8K and 4K QLED TVs, to the seamless integration into our homes of our innovative lifestyle TV range, with The Frame, The Serif, and The Sero,” said Mahdi.

Pricing and availability

Samsung’s new range will be available through various retail outlets nationally with the following recommended retail prices:

QLED 8K

Q950T

85-inch             $TBC

75-inch             $TBC

65-inch             $TBC

Q800T

82-inch             $TBC

75-inch             $TBC

65-inch             $TBC

55-inch             $TBC

QLED 4K

Q95T

75-inch             $6,999

65-inch             $4,649

55-inch             $3,499

Q80T

85-inch             $7,549

75-inch             $5,249

65-inch             $3,499

55-inch             $2,549

Q70T

85-inch             $6,399

75-inch             $4,049

65-inch             $2,699

55-inch             $2,099

Q60T

75-inch             $3,349

65-inch             $2,199

55-inch             $1,729

Lifestyle

The Frame

75-inch             $4,649

65-inch             $3,149

55-inch             $2,299

50-inch             $1,949

43-inch             $1,599

32-inch             $919

The Serif

55-inch             $2,099

43-inch             $1,499

Crystal UHD

TU800

82-inch             $3,939

75-inch             $2,589

65-inch             $1,699

55-inch             $1,369

50-inch             $1,129

43-inch             $1,019

Please note, pricing and availability for QLED 8K and The Sero will be announced at a later date. For more information on the 2020 AV range, visit the Samsung website.