Samsung Electronics today announced the upcoming launch of the Samsung Bespoke Jet AI, the company’s most powerful cordless stick vacuum yet with up to 280W[1] of suction power, a self-emptying enhanced All-in-One Clean Station and artificial intelligence (AI)-based functionality. The Bespoke Jet AI will be available in Canada with preorders starting in June.

Featuring 280W model,[2] the Bespoke Jet AI is available in a sleek Satin Black colour.

“The Bespoke Jet AI is designed for every lifestyle thanks to its world-class suction power and AI-based cleaning services capable of automatically optimizing to each environment,” said Junwha Lee, Executive Vice President and Head of the Customer Experience Team of Digital Appliances Business at Samsung Electronics. “With the Bespoke Jet AI, Samsung is delivering an intelligent cordless stick vacuum that empowers users to undertake their lifestyles in premium fashion.”

Samsung’s Most Powerful and Longest-Running Cordless Stick Vacuum Yet

The Bespoke Jet AI features the powerful HexaJet Motor which, with up to 280W of suction power and a maximum consumption power of 730W, makes it Samsung’s most powerful vacuum motor to date. This ultra lightweight motor, weighing in at only 150g, provides a comfortable cleaning experience while still providing a 25% increase in suction power compared to the previous model[3], as well as a motor efficiency of 52%.

In order to allow users to clean for longer without stopping to charge, the Bespoke Jet AI offers up to 100 minutes of usage, the longest single battery runtime of any Samsung cordless stick vacuum. Its 4,500mAh battery features 80% more capacity than the previous model and has been optimized to retain 70% of its performance for up to 500 cycles.^[4]

The Bespoke Jet AI also features a selection of brushes and other accessories. The Active Dual Brush offers efficient cleaning on all types of floors and built-in LED lighting to highlight dust in dark spots.

AI-Based Cleaning for an Exceptional Intelligent Cleaning Experience

With its all-new AI mode that harnesses Samsung’s AI Optimum Tech, the Bespoke Jet AI provides a more effective cleaning experience while catering to a diverse range of environments. The Bespoke Jet AI cordless stick vacuum cleaner features an AI verification from UL Solutions, a leading independent safety science organization. Its AI Cleaning Mode allows it to determine floor type in order to provide both optimized cleaning and maximum battery efficiency.

With AI Cleaning Mode, the Bespoke Jet AI will first detect the brush load it has encountered through its suction motion controller, as well as the air pressure through its pressure sensors. This data will then be analyzed in order to classify the floor type it is placed on, and the resulting algorithm will be automatically applied in order to provide the optimal suction power and brushroll speed.[5]

The Bespoke Jet AI’s AI Cleaning Mode is capable of reducing battery consumption by up to 14% and can boost maneuverability by up to 6% when used with the Active Dual Brush.[6]

In addition to the Bespoke Jet AI’s AI Cleaning Mode, SmartThings and Smart Wi-Fi connectivity let users customize their vacuum and its functions while maintaining peak performance through the smart self-diagnosis function, providing more effective cleaning experiences.

More Hygienic Experiences With An Upgraded All-in-One Clean Station

The Bespoke Jet AI’s upgraded All-in-One Clean Station harnesses Air Pulse technology to automatically empty the dustbin for quicker and more hygienic cleaning. When the dustbin is being emptied, the All-in-One Clean Station’s Air Spin Edge technology spins the Spinning Cyclone at a blade rate of up to 1,000 RPM to drain waste, including any remaining hair that may be stuck in the dustbin’s grille.

The enhanced All-in-One Clean Station can automatically shut its cover after every disposal and offers more powerful dust management performance with a 99.999%[7]  Multi-layered Filtration System for trapping fine dust  for more efficient dustbin emptying.

The Bespoke Jet AI will be available for pre-order in Canada on Samsung.ca beginning in June 2023. Visit Samsung.ca today to learn more and sign up to receive a $100 e-voucher to redeem toward the purchase of a Bespoke Jet AI Vacuum[8].

The launch of the Bespoke Jet AI signifies Samsung’s focus on growing its presence within the global stick vacuum market by providing consumers with more solutions that combine premium design with convenient usability.

*Content has been revised as of July 17, 2023 to provide more accurate information.

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[1] Based on internal testing, in accordance with the IEC62885-4: 2020 standard. Measured at the inlet of the non-motorized tool when the dustbin is empty, using Jet Mode and a large capacity battery that is fully charged.

[2] Bespoke Jet AI 280 model will be available in Australia, Europe, Canada and the U.S. Bespoke Jet AI 250 model will be available only in Australia.

[3] Compared to 210W suction power of Bespoke Jet

[4] Maintains 70% capacity after 500 cycles of use, based on the battery package capacity (4500mA). 1 cycle: Full discharge after being full charged (100% ~ 0%). Results may vary depending on usage. Based on internal testing.

[5] Brushroll speed adjustment only applicable to the Jet Dual

[6] * AI Cleaning mode related functions/performance will be continuously updated and upgraded through SmartThings. SmartThings is available on Android and iOS devices. A Wi-Fi connection and Samsung account are required. ** Based on internal testing when using the Active Dual Brush, in accordance with the global average ratio of the floor composition – wooden floor 76% and carpet 24%. It achieves the same cleaning performance as Mid mode with 2% or less difference in cleaning efficiency, in accordance with the IEC 62885-2 Cl. 5.1 and 5.3 standard. The battery consumption was measured based on the actual amount of power consumed while using the vacuum cleaner for 35 minutes from a fully charged state. Based on internal testing.

[7] Based on internal testing, in accordance with the IEC 62885-2, CL.5.11 standard. Results may vary depending on the actual usage conditions.

[8] https://www.samsung.com/ca/bespoke-jet-ai-signup/?u

Samsung Electronics will mark the beginning of a new chapter for home appliances today at Bespoke Life 2023, the company’s third annual showcase of the latest updates to its Bespoke lineup. Streaming at 10:00 EDT (16:00 CEST, 23:00 KST) on Samsung’s official website, newsroom, and YouTube channel, the event will offer an opportunity to discover how the company’s expanded “Bespoke Life” vision is transforming users’ lives through sustainability, connectivity, and design.

“Bespoke Life embodies Samsung’s commitment to making our homes and future more sustainable by reimagining the appliances we rely on every day,” said Jong-Hee (JH) Han, Vice Chairman, CEO and Head of the DX (Device eXperience) Division at Samsung Electronics. “By introducing new and creative ways for users to ‘Bespoke’ their life, our latest products and solutions empower anyone to enjoy a more sustainable, connected, and stylish lifestyle.”

Sustainable Life – Technologies That Make a Positive Impact 

Samsung’s Bespoke Life concept was born out of the belief that home appliances are key to creating a more sustainable tomorrow. Accordingly, this year’s Bespoke event will highlight Samsung’s efforts to reduce carbon emissions across the entire product lifecycle. It will also announce the launch of the new Less Microfiber Filter: a simple solution for minimizing microplastic emissions during laundry cycles[1].

From sourcing and production to distribution, usage, and recycling, Samsung is redesigning each stage of the product lifecycle to help reduce energy usage and carbon dioxide (CO2) emissions. Examples of the company’s efforts to recycle more resources include operating a closed-loop recycling center, incorporating bioplastic material from waste oil into Bespoke refrigerators’ storage baskets, and expanding its use of recycled fishing nets.

To encourage energy-saving during the product use phase, Samsung continues to expand services that make saving energy more accessible. For example, this year, five new Bespoke appliances, including refrigerators, washers and dryers, dishwashers, and air conditioners, as well as Samsung’s Eco Heating System, will feature SmartThings AI Energy Mode, which will soon be available in 65 countries[2].

In addition to promoting reductions in carbon emissions and energy usage, Samsung continues to take an active role in reducing microplastic pollution. Samsung and Patagonia have teamed up once again to launch the Less Microfiber Filter. The Less Microfiber Filter is capable of capturing up to 98[3] of microfibers shed during laundry cycles. The Less Microfiber Filter is now available in Korea and the U.K., and will roll out to other countries in Q3 of this year.

Connected Life – Paving the Way for Hyper-Connected Homes

To “Bespoke” one’s life is to optimize devices in ways that streamline and empower your routine. By strengthening connectivity across the lineup and expanding AI to more product categories, Samsung is paving the way for a new era of hyper-connected homes.

Combining Samsung’s latest SmartThings enhancements and AI technology, Bespoke products offer a seamlessly automated home experience — one in which devices learn users’ usage patterns and provide personalized automation based on their smart home configuration and lifestyle. To make it easy for consumers to enjoy those experiences, Samsung has announced that it is integrating Wi-Fi support into all new Bespoke appliances and will make connectivity a standard in all Samsung appliance lineups in the coming years.

Samsung has also announced the launch of the Bespoke Jet AI — the company’s most powerful[4] cordless stick vacuum cleaner yet and is verified by UL (Underwriters Laboratories) Solutions, a leading independent safety science organization, for AI. Combining up to 280W[5] of suction power with a run time of up to 100 minutes[6] per charge, the Bespoke Jet AI offers the performance required to give one’s entire home a thorough clean. Its AI Cleaning Mode[7] intelligently monitors brush load and vacuuming air pressure to distinguish different cleaning environments,[8] including the floor type, and automatically optimizes settings such as suction power and brush speed[9] to maximize cleaning performance, usage time, and maneuverability. The vacuum also features a new All-in-One Clean Station that produces a powerful spinning cyclone to instantly and effectively[10] empty the dustbin.

Stylish Life – Taking Personalized Design to the Next Level  

The three million Bespoke refrigerators that have been sold worldwide since the lineup’s launch underline consumers’ resounding interest in appliances that offer more options and functionality than products based on the old standards. Today, this rethinking of what appliances should offer users continues to define Bespoke design — a design approach that grows more dynamic and distinct each time it expands to a new product category.

As of this year, the Bespoke lineup now includes a total of 15 product categories available to consumers in 52 countries[11]. Each expansion of the lineup presents an opportunity to cater to more lifestyles and needs. With this in mind, Samsung is expanding its Bespoke refrigerator lineup with the launches of the Bespoke 4-Door Flex with Family Hub+, as well as new side-by-side model. The Bespoke 4-Door Flex with Family Hub+ features a bezel-less, 32-inch touchscreen that is nearly twice the size of the previous model and includes even more convenient and entertaining multitasking functions. The new side-by-side model combines some of Samsung’s most advanced food storage technology with sleek and minimalist front panels.

Around the globe, Samsung continues to expand its personalization options to empower more people to customize their home. In the U.S. since last year, Samsung’s MyBespoke customization service makes it easy for users to cultivate a kitchen look that truly reflects your way of life by using photos or artwork to create one-of-a-kind refrigerator panels. To further elevate Bespoke’s bold design ethos, the company has announced that the limited-edition Bespoke panels designed by Italian creative studio TOILETPAPER and first unveiled at Fuorisalone 2023 available at Samsung flagship stores in the U.K., U.S., and Korea.

To learn more about the next evolution of Bespoke, tune into Bespoke Life 2023 on June 7 at 10:00 EDT (16:00 CEST, 23:00 KST). The event will be streamed on Samsung’s global YouTube channel, Samsung Newsroom, and Samsung.com.

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[1] The Less Microfiber Filter is capable of capturing up to 98%[1] of microfibers shed during laundry cycles. Tested at Ocean Wise Plastics Lab, an external testing laboratory, on the WW90T734DWH model (using Synthetic cycle, approximately 2kg load of synthetic textile laundry) comparing the amount of microfiber released with and without the Less Microfiber Filter installed. The amount is calculated by filtering drain water through a 50um filter. Results may vary depending on clothes and environment.

[2] AI Energy Mode is currently available in 40 countries, including the U.S and Canada. AI Energy Mode is planned for expansion in the following countries in June: Greece, South Africa, Dominican Republic, Luxembourg, Bulgaria, Slovakia, Argentina, Ireland, Estonia, Costa Rica, Croatia, Puerto Rico, Finland. Further expansion is planned for the following countries in September: Morocco, Saudi Arabia, United Arab Emirates, Oman, Jordan, Iraq, Israel, Egypt, Kuwait, Turkey, Tunisia.

[3] Tested at Ocean Wise Plastics Lab, an external testing laboratory, on the WW90T734DWH model (using Synthetic cycle, approximately 2kg load of synthetic textile laundry) comparing the amount of microfiber released with and without the Less Microfiber Filter installed. The amount is calculated by filtering drain water through a 50um filter. Results may vary depending on clothes and environment.

[4] Based on testing by the Korea Testing Laboratory, in accordance with the IEC62885-4: 2020 standard, using a handheld type vacuum cleaner (with no brush) in Jet mode. The results were compared to the stated suction power of cordless stick vacuum cleaners with 200W suction power available in the market (based on sales data between January and December 2022, as compiled by an independent market research institute).

[5] Based on internal testing, in accordance with the IEC62885-4: 2020 standard. Measured at the inlet of the non-motorized tool when the dustbin is empty, using Jet Mode and a large capacity battery that is fully charged. The results were compared to the stated suction power of cordless stick vacuum cleaners with 200W suction power available in the market (based on sales data between January and December 2022, as compiled by an independent market research institute). Results may vary depending on actual usage.

[6] The stated run time is based on using a large capacity battery at the minimum power level with a non-motorized tool attached. Results may vary depending on actual usage.

[7] AI Cleaning mode related functions/performance will be continuously updated and upgraded through SmartThings. SmartThings is available on Android and iOS devices. A Wi-Fi connection and Samsung Account are required.

[8] The ability to identify different cleaning environments can be affected by environmental conditions.

[9] The brush rotation speed (rpm) can only be adjusted when using the Active Dual Brush.

[10] Based on internal testing using various types of dusts. Results may vary depending on the actual usage conditions.

[11] In Canada, Bespoke is now available in nine different product categories: Fridge, Laundry, Dishwasher, Range, OTR, Built-In Hood, Built-in Wall oven, Bespoke Jet, Bespoke Air Dresser