Content created in partnership with Toronto Star

Putting the “person” back into “personal technology,” Samsung unveiled a number of innovative new experiences at the recent Consumer Electronics Show (CES) — held virtually for the first time in its 54-year history — many of which focused on where Canadians are spending most of their time: at home.

From breathtaking televisions and connected appliances to next-generation smartphones and even domestic robots, Samsung’s vision of a “Better Normal for All” paints a picture of deeper personalization, adaptive artificial intelligence (AI) and smart integration — all to empower people to find their best version of a new normal — together with a commitment to a more accessible and sustainable future.

Personalization

Evidenced by its CES showing, Samsung is placing the consumer at the centre of the action. It’s made Micro LED available in a traditional TV form factor for the first time, delivering a stunning visual experience on an ultra-large, next-generation screen. It uses tiny LEDs that allow for better (and more controllable) brightness and contrast — with unprecedented flexibility.

During the past year, we have all witnessed the pivotal role technology has played in helping us carry on with our lives and stay connected to each other. Samsung has taken QLED to the next level by enabling displays to have precise control of the individual LED pixels with its new Neo QLED. The 8K and 4K Neo QLED models offer smart features that expand the role of the TV and adapt to the ever-changing needs in fitness, entertainment and the home office.

Versatility is important when it comes to technology. With the multi-view option, you can split the screen up to four ways on Micro LED or Neo QLED 8K for the purpose of watching various content, such as a news channel with scrolling headlines in one quadrant, a hockey game in another, a TV show (with audio) in a third and a TV guide in a fourth.

Acknowledging that many Canadians are now using their space in a shared capacity during the pandemic, Samsung Health Smart Trainer on Samsung 2021 TVs is a service that turns your home into a personalized gym experience. On your screen, you’ll see the video of a coach (and your form, as well) and receive real-time feedback on your progress, how many reps are left, and more. With Bixby-enabled voice control, you can ask for recommended classes based on your tastes, and Bixby also remembers your preferred style of workout, intensity and trainer.

That same level of customization is also evident in the Galaxy S21 Series 5G smartphone, also unveiled during CES.

With a new bold and iconic design and pro-grade camera and video capabilities, the Galaxy S21 Series 5G is the smartphone lineup that empowers you to share your world and connect with the things and people that matter most. The Galaxy S21 Series 5G smartphone comes in three models to fit your lifestyle and feature needs and is available in new and exciting colours to reflect your unique personality and style.

Beyond the living area, Samsung personalization extends into the kitchen with the Samsung Bespoke Refrigerator. “With Canadians spending more time at home, the kitchen has become increasingly central to their lifestyle. Families are investing in appliances that truly reflect their tastes and respond to their needs,” said Pat Bugos, VP/Head of Consumer Electronics, Samsung Electronics Canada. The Samsung Bespoke Refrigerator is a unique blend of personalized aesthetic with premium refrigeration. It features customizable outside panels in a variety of colours, materials and finishes to reflect your personal style, together with customizable and convertible compartments on the inside.

If you own a Samsung Family Hub Refrigerator, on the other hand, you might take advantage of SmartThings Cooking (available via the SmartThings app). SmartThings Cooking is a collection of recipes seen on a large screen at the front of the appliance that are tailored to your personal preferences or diet (such as vegan) as well as ingredients currently in your fridge. When you tap on something you’d like to make, swipe through step-by-step instructions — and then send instructions from the fridge to a compatible Samsung oven to preheat at the correct temperature (note: a Wi-Fi connection and Samsung Account are required).

Artificial Intelligence

While there’s AI in Samsung televisions, appliances and smartphones, the company dominated the buzz at CES with its look at futuristic human-centric robots.

Samsung Bot Handy, for example, is a domestic robot prototype that can roam around a home to perform chores such as pick up clothes from the floor, set the table or load dirty dishes into a dishwasher. It can even pour a glass of wine.

While very much a conceptual demonstration rather than a ready-to-ship product at this point, the tall and thin Bot Handy will be powered by AI, a camera and a versatile arm to accomplish all its tasks.

While Bot Handy is designed to service your home, Samsung Bot Care will be created to assist homeowners.

Bot Care leverages AI to recognize and understand your behaviours in an effort to be a more effective personal companion such as measuring your heart rate, breathing and more — and can alert users when they need to take their medicine. For elderly users who might live alone, it could notify caregivers, such as remote family members, if someone is experiencing an emergency. While still in its research and development stage, it’s a glimpse into the future of personal self-care.

Responsible tech

At CES 2021, Samsung discussed its deeper commitment to sustainability. Together with investing in people — ranging from STEM-focused educational programs to comprehensive accessibility features for greater inclusion — Samsung has vowed to create more eco-conscious products and packaging.

For example, AI-powered washing machines can save water and power by optimizing water, detergent and wash cycles.

Upcoming TVs from Samsung will include a remote made entirely out of recycled plastic — and won’t require batteries as it will charge via overhead lighting. In 2021, Samsung will also bring its eco-packaging solutions to all TV and soundbar products.

Finally, Galaxy Upcycling at Home is a program that reimagines the lifecycle of an older Galaxy phone, allowing the user to transform it into a new device with a new purpose, such as turning it into a baby monitor or security camera.

As a global leader in technology, breaking down barriers to a better future will continue to be pivotal to Samsung’s mission as it puts people, society and the planet at the centre of its work.

Samsung Electronics Co., Ltd. recently announced at CES 2021 that it is making one of its most popular Family Hub features available in the SmartThings app. Family Hub won its sixth consecutive CES Innovation Award this year—a testament to Samsung’s innovative strides in offering families smarter and more seamless kitchen experiences.

SmartThings Cooking recommends recipes that fit your tastes and dietary restrictions, then builds weekly meal plans to match. As you’re cooking, it sends recipe instructions directly to synced Samsung cooking devices—so the New Front Control Slide-in Range[1] can automatically preheat, while SmartThings Cooking guides you through every step of meal preparation.

“With more Canadians spending time at home, the kitchen has become central for families as they look for smarter cooking and streamlined meal planning,” said Pat Bugos, Vice President, Consumer Electronics, Samsung Canada. “SmartThings Cooking seamlessly turns your kitchen into a one-stop-shop for an improved culinary experience, inspiring consumers who are cooking and experimenting in the kitchen like never before.”

Smarter Meal Planning from Screen to Table: A New Kitchen Experience

As people spend more time in the kitchen and seek out new recipes, Samsung’s SmartThings Cooking service can help by bringing all of your Samsung kitchen appliances together, offering a seamless journey that allows you to search, plan, and prep weekly meals via the SmartThings app on your Family Hub or smartphone—a single platform that you can access at your convenience[2].

SmartThings Cooking recommends personalized recipes based on your unique taste and preferences—as well as what’s on hand—to curate personalized recipe recommendations so you can plan meals for your family more efficiently. You can even browse the categorized recipe collections to match your craving, ingredient choice, or mood.

Every recipe is laid out to guide you through the simplified cooking process and timing, explaining each step like an at-home cooking class.

SmartThings Cooking is powered by Whisk, a smart food platform acquired by Samsung NEXT. Whisk’s Food AI brings together user preferences, intent, and environmental factors to deliver personalized cooking experiences. Simply save a few of your favourite recipes into the recipe box and, if you wish, share your personal food preferences and your location to the platform. You will then receive customized recommendations.

Although SmartThings Cooking is a standalone service accessible via the SmartThings app,[3] Family Hub owners can also enjoy meal planning conveniently from their fridge.[4] The smart fridge offers a full-screen dedicated board optimized for SmartThings Cooking which works with Family Hub to understand what’s inside the fridge.

Samsung’s Family Hub for 2021 also brings powerful new capabilities that make it the centre of a smart home. Widgets for the most frequently used functions have become easier to use, with a larger music widget that includes personalized recommendations and an upgraded SmartThings widget that serves as a dashboard for all your smart home devices. Family members can upload photos, notes, and more to any screen so that you can use all of the Family Hub screens like the Family Board feature, first introduced in 2019.

More information on SmartThings Cooking and Family Hub will be on display at Samsung’s virtual CES exhibit from January 11 to 14, 2021. For more information about Samsung’s latest products, please visit https://www.samsung.com/ca/explore/experiences/ces2021/

—

[1] Available on 2020 Wi-Fi ranges registered with SmartThings. Wi-Fi network connectivity required.

[2] Available on Android and iOS devices. A Wi-Fi connection and a Samsung Account are required.

[3] Available on Android and iOS devices. A Wi-Fi connection and a Samsung Account are required.

[4] Available on versions after Family Hub 2.0.

At CES 2021, Samsung Electronics Co., Ltd. introduced innovative new home appliances that can help automate daily tasks, including Samsung’s new Smart Dial Front Load washers and dryers which use artificial intelligence to learn user preferences and recommend optimal washing and drying cycles. The smart washer was recently recognized with this year’s CES Innovation Award and will arrive in Canada in 2021.

“At Samsung, we’re committed to helping Canadian families enrich their lifestyles with intuitive innovations that demonstrate performance and efficiency,” said Pat Bugos, Vice President, Consumer Electronics, Samsung Canada. “With intelligent, personalized features, Samsung’s new washer-dryer pair takes the guesswork out of laundry, freeing you up to do more of what you love.”

Streamlined Clothing Care with AI-Powered Washer-Dryer Pair

The Samsung AI innovations are continuously changing the way consumers tackle everyday tasks. The new 8800 Series Smart Dial Front Load washers and dryers have been redesigned to make laundry easier, more intuitive, and less stressful.

Samsung is bringing its signature Smart Dial technology to the new laundry pair. The Smart Dial intelligently learns your preferred cycles and settings, then prioritizes them for quick access in a simplified, easy-to-use control panel. It also recommends specific cycles based on intelligent learning of past cycles run on particular days of the week or at specific times.

Its powerful OptiWash feature detects the laundry load’s weight and uses a patented Turbidity Sensor to determine the ideal amount of water and detergent to use in the cycle. It also determines how long to wash clothing to ensure that clothes come out their cleanest.

Using a stacked washer and dryer is now easy. With the MultiControl feature, you can fully operate both the washer and the dryer right from a centralized panel on the washer[1], keeping all controls within an easy reach.

You can also use the SmartThings app[2] to receive end of cycle alerts, remotely start or stop your wash, schedule cycles, and more, right from your smartphone.

The laundry pair will be on display at Samsung’s virtual CES exhibit from January 11 to 14, 2021. For more information on Samsung’s latest products, please visit https://www.samsung.com/ca/explore/experiences/ces2021/

—

[1] Use of this feature requires DV‑MCK/A1 connector [Is this a connector? Please confirm reference and if yes, include], which is sold separately.

[2] Requires wireless network, Samsung Account and SmartThings App. The Samsung SmartThings app supports Android OS 4.0 (ICS) or later which is optimized for Samsung smartphones (Galaxy S and Galaxy Note series). This app also supports iOS 7 or later for iPhone models. The SmartThings App is available in the App Store and Play Store.

Samsung Electronics Co., Ltd. shared its vision for the future at the 2021 Consumer Electronics Show (CES). The company introduced new products at its virtual press conference, showing how it is continuing to innovate by creating solutions that are flexible, intelligently connected, and use AI to make daily life seamless.

“Our world looks different, and many of you have been faced with a new reality–one where, among other things, your home has taken on a greater significance,” said Sebastian Seung, President and Head of Samsung Research, the advanced R&D hub of the company that leads the development of future technologies for Samsung Electronics’ SET (end-products), addressing the company’s efforts to enhance the at-home technology experience. “Our innovations are designed to provide more personal and more intuitive experiences that express your personality. We’re hard at work to bring you next-generation innovation, with AI as the core enabler, for your better tomorrow.”

Creating More Intimate and Personalized User Experiences

As people spent more time at home last year, the tech they wanted became the tech they needed. In relying on that tech, people came to understand the many ways connected solutions could make life easier. TVs came to be vital for entertainment—and sometimes, fitness. Chromebooks became crucial home learning tools. Smart fridges helped with remote shopping and meal prep. Smartphones became indispensable.

Samsung’s continued investments in innovations that adapt to evolving lifestyles enable the company to keep pace with rapid changes. Key innovations unveiled include:

• Samsung Bespoke Refrigerator: Available in Canada later this year, the Bespoke lineup has sleek lines and a contemporary, flat-panel design that blends seamlessly into existing kitchens and various lifestyles. The Samsung Bespoke Refrigerator comes in a column format in two different sizes, allowing for modular configurations that can grow to fit each household’s unique needs. With a variety of types and colours that you can mix and match, Bespoke offers the flexibility to meet your family’s food storage needs, always keeping your food at optimal temperature.
• 110-inch MICRO LED: This new screen features self-lit inorganic LED with a slim and nearly bezel-less Infinity Screen design that seamlessly blends into the living space. The result is a spectacularly immersive viewing experience with astounding picture quality. The 110-inch MICRO LED also adds “4Vue” (Quad View), a four-way viewing option—so you can keep up with multiple sports at once, or stream a tutorial while playing a video game. MICRO LED will be rolled out globally beginning this spring[1].
• Lifestyle TV: Samsung’s cutting-edge lifestyle TV lineup includes The Serif, The Frame, The Sero and The Terrace—a recently launched 4K QLED outdoor TV—as well as Samsung The Premiere, a cinema-like quality 4K laser projector.
• SmartThings Cooking: A new service from Samsung SmartThings is designed to make your culinary journey seamless. An automatic Meal Planner powered by Whisk’s Food AI recommends meals for the whole week, makes shopping lists with the ingredients you need. Recipe instructions can be sent directly to synced Samsung cooking devices to minimize hassles and mistakes[2].
• Samsung Health Smart Trainer on Samsung 2021 TVs: Samsung Health seamlessly transforms the home into a personal gym, and the new Smart Trainer[3] feature tracks and analyzes posture in real time, just like a personal trainer. During and post-workout, Smart Trainer provides feedback on form, helps you count your reps, and estimates calories burned. With video and interactive training via Bixby-enabled voice control, Samsung Health Smart Trainer elevates and personalizes the home workout experience.

Bringing AI and Robots to Daily Life including Housekeeping

Samsung has long been at the forefront of AI and robotics innovation, leveraging its seven global AI research centers to advance technology. By bringing AI to its products, Samsung is creating new home experiences—from washing machines that optimize water usage, detergents, and wash cycles, to TVs with a Quantum AI Processor that can upscale HD content into pristine near-8K resolution[4].

The major technologies featured during Samsung’s press conference include the following:

• Samsung Bot Care[5]: The latest development in Samsung’s growing robotics lineup, Samsung Bot Care is designed use AI to recognize and respond to your behaviour. It will be able to act as both a robotic assistant and companion, helping to take care of the details in your life. It will also learn your schedule and habits and send you reminders to help guide you throughout your busy day.
• Samsung Bot Handy[6]: Also in development, Samsung Bot Handy will rely on advanced AI to recognize and pick up objects of varying sizes, shapes and weights, becoming an extension of you and helping you with work around the house. Samsung Bot Handy will be able to tell the difference between the material composition of various objects, utilizing the appropriate amount of force to grab and move around household items and objects, working as your trusted partner to help with house chores like cleaning up messy rooms or sorting out the dishes after a meal.

Looking to the future, Samsung is also developing other tangible applications of AI technologies for daily life. Samsung is continuing to build on its Samsung Bot Retail, which would guide users outside the home in retail environments, and GEMS, Samsung’s health-focused exoskeleton as a mobility aide. These innovations allow robots and robotic devices to co-exist with humans, enhancing their lives and catering to a variety of lifestyles and different environments.

Technology for a Better Future

Samsung closed its CES 2021 press conference by sharing more on the brand’s vision for how technology can enable progress and create a better tomorrow for all. Samsung believes that there is no single all-encompassing solution; a sustainable future requires investments across a broad spectrum. That’s why Samsung is focused on three key areas that are poised to benefit the most from technological innovation: sustainability, education, and accessibility.

“At Samsung, we are always looking for ways to build a better, more sustainable future,” said Sandeep Rana, Senior Manager, Environmental Sustainability Specialist at Samsung, who shared Samsung’s sustainability message at the press conference. “With a focus on the environment, people and society, we will continue to provide our consumers with responsible tools and technologies to address our challenges today and enable a better future for all.”

As part of its commitment to creating a circular economy, Samsung is developing programs and packaging solutions that promote a sustainable product lifecycle—from beginning to end:

• Galaxy Upcycling at Home: At the CES event, Samsung announced an update to its Galaxy Upcycling program called Galaxy Upcycling at Home. The new program reimagines the lifecycle of an older Galaxy phone and offers consumers options on how they might be able to repurpose their device to create a variety of convenient IoT tools.

• TV Eco Packaging: In addition, Samsung announced that its eco-packaging would expand to QLED, UHD TV, monitor, and audio products in 2021. As part of an ongoing commitment to eco-consciousness, Samsung is creating products and solutions with sustainability at the core. For example, Samsung’s new Solar Cell Remote Control—made in part with recycled plastic—can be charged via solar, indoor lighting or USB, reducing battery waste.

Believing that future generations will play a critical role in building a sustainable future, Samsung has also prioritized technology education through Samsung Solve for Tomorrow, which encourages young people to creatively use technology to solve community challenges.

Samsung also highlighted at the CES event how it is making its products even more inclusive and accessible for all. The SeeColours application is designed to help those with colour vision deficiencies (CVD) to adjust the settings on their 2021 QLED TVs for a better viewing experience, and the Sign Language Zoom feature on TVs ensures that everyone, regardless of ability, can easily enjoy cutting-edge technology.

Lastly, understanding how challenging it can be to strike a balance between our digital and analog lives, Samsung presented the Digital Wellbeing feature, designed to help people take control and manage their digital time—so they can use technology to better their lives and empower themselves.

For more information, images or video on the products Samsung announced at CES 2021, please visit http://news.samsung.com.

Disclaimer: All functionality, features, specifications, and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation. Availability of the above-mentioned products, services, and features may vary by region.           

—

[1] Availability of MICRO LED TV will vary by region.

[2] Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

[3] Specific features available may vary by region and product.

[4] 8K AI Upscaling enhances content to near-8K picture quality. Based on laboratory testing. Viewing experience may vary according to types of content and format.

[5] Samsung Bot Care is not currently available for sale. The described functions and technical capabilities have been demonstrated in test settings.

[6] Samsung Bot Handy is not currently available for sale. The described functions and technical capabilities have been demonstrated in test settings.

Samsung Electronics Co., Ltd. recently announced that its BESPOKE Refrigerator will be available in Canada later this year. To be unveiled for the first time at CES 2021, the BESPOKE lineup has sleek lines and a contemporary, flat-panel design that blends seamlessly into existing kitchens and various lifestyles. The BESPOKE Refrigerator comes in a column format in two different sizes, allowing for modular configurations that can grow to fit each household’s unique needs.

BESPOKE refrigerators offer a dynamic mix of design options, with eight unique colours and glass or steel finishes. Colour options include Grey Glass, Navy Steel, Navy Glass, White Glass, and Rose Pink Glass.

“With Canadians spending more time at home, the kitchen has become increasingly central to their lifestyle. Families are investing in appliances that truly reflect their tastes and respond to their needs,” said Pat Bugos, Vice President, Sales & Marketing, Consumer Electronics, Samsung Electronics Canada. “Samsung’s BESPOKE Refrigerator is a unique blend of personalized aesthetic with premium refrigeration. It features customizable outside panels with a variety of colours, materials and finishes to reflect your personal style, along with customizable and convertible compartments on the inside.”

The BESPOKE Refrigerator Brings New Features for All Your Refrigeration Needs

Maintaining the sleek overall design of the unit, BESPOKE Refrigerators allow you to curate a refrigerator that’s right for you, with a variety of types and colours that you can mix and match and different configurations that allow you to easily convert from refrigerator to freezer and vice versa. BESPOKE offers the flexibility to meet your family’s food storage needs, always keeping your food at the optimal temperature.

More information on BESPOKE will be on display at Samsung’s virtual CES exhibit from January 11 to 14. For more information about Samsung’s latest products, please visit https://www.samsung.com/ca/explore/experiences/ces2021/.

2020 was a year like no other, one that quickly and unexpectedly shook up our lives and reimagined our normal. We gained perspective on the things that really matter, like our health and our loved ones, and the experiences we truly value.

And to adapt to our new way of living, we embraced technology at warp speed – using it to connect with others and find new joy in our everyday, right from the comfort of our homes. We used it to continue moving forward – in education, work, and even celebrating major life moments virtually at a time when it felt like everything else stood still.

Last year, Samsung kicked off the new decade at CES and shared our vision to enable experiences that make new technologies increasingly meaningful in our lives. We talked about a world where our living spaces would become workout studios and meeting spaces, and kitchens would become hyper-personalized to your unique needs. Little did we know then that those experiences would become so important, so quickly.

So, while we may not be meeting in-person in Las Vegas this year, this may be the most exciting CES yet as we embark on the next stage of this journey where we focus on experiences that improve your life and the world we live in. Together, we can create a Better Normal for All.

This Better Normal for All is centered around the idea that with the right technology, we’re ready for a better, brighter future. I cannot wait to welcome you to Samsung’s CES press conference to unveil what the Better Normal will look like, beginning with technology personalized for you, AI to improve your home life, and expanding through innovation that makes a real difference to our society and our world. Here is a sneak peek at what I will be announcing:

A Better, More Personalized Experience

Our vision for a Better Normal for All begins and ends with you. We’ve all spent more time at home, expecting more out of our living spaces and for many, this has been increasingly challenging. That’s why we’re introducing smarter technologies that enrich your life through seamless personalized experiences, from helping you master your yoga technique and achieve your home fitness goals, to navigating a new diet with tailored recipes and intuitive connected kitchen appliances.

AI Empowering a Better Home

Ultimately, the Better Normal will not look the same for you or me – it will revolve around everyone’s unique needs and habits. We must create technologies that adapt to our ways of life and add value to everything we do, that make new experiences more accessible and exciting. Just imagine how much easier it would be if you had a trusted partner around the house, an extension of yourself that could help set the table or put groceries away, recognizing and handling objects with care and precision. Well imagine no more, because at CES, we’re going to show you how our cutting-edge research is working to  bring an extra pair of hands to your home. We’re advancing our AI-infused technologies to enable you to do more than ever, and we cannot wait to show you how robotics will support us on the journey to a Better Normal.

Technology Shaping a Brighter Future

And throughout this journey, we must acknowledge our responsibility to serve not just our users, but our planet, and our society. While technology can reshape the way people communicate and experience the world today, it is also the enabler of a brighter future. As we overcome one of the biggest challenges of our lifetime, we must stand together to ensure that our Better Normal also benefits the generations to come.

At CES, Samsung will share more about its sustainability vision.

As a global leader in technology, breaking down barriers to a better future will continue to be pivotal to our mission as we put people, society and the planet at the center of everything we do.

We are at the beginning of a very unique opportunity to not just overcome the past year’s adversity, but to create a Better Normal for All, and I’m so excited to share more about how Samsung is making this a reality. I hope you’ll join me for the Samsung virtual CES press conference on Monday, January 11th.

The first video features the Special Research Team at Samsung in an upbeat yet enigmatic manner. The second video then introduces a mysterious silhouette revealed to be Sebastian Seung, President and Head of Samsung Research and a speaker at Samsung’s CES 2021 press conference.

Due to the current global situation, Samsung’s CES 2021 press conference will be held virtually this year. The press conference event will take place on January 11, 2021, the day before the start of CES 2021, the world’s largest consumer electronics and IT exhibition.

The 30-minute event will begin at 9 a.m. EST; be sure to keep up with the livestream on Samsung Newsroom and Samsung.com.

Samsung Electronics Co., Ltd., a global leader in technology, announced recently that 44 of its new product and service innovations received CES® 2021 Innovation Awards honours, including four Best of Innovations accolades, from the Consumer Technology Association (CTA). The prestigious awards recognize outstanding design and engineering in cutting-edge technology. The honour also serves to underscore Samsung’s heritage in developing groundbreaking and meaningful innovations that propel both the industry and society forward.

This year, the Galaxy Note20 5G/Ultra 5G and Galaxy Buds+ BTS Edition were among Samsung’s Best of Innovation award winners. Samsung’s award-winning Honourees span a range of categories, including Accessibility, Computer Accessories, Computer Hardware and Components, Digital Imaging/Photography, Embedded Technologies, Fitness & Sports, Gaming, Headphones & Personal Audio, Health & Wellness, Home Appliances, Home AV Components & Accessories, Mobile Devices and Accessories, Smart Home, Software and Mobile Apps, Streaming, Sustainability, Wearables, and Visual Displays.

The CES Innovation Awards are sponsored by the CTA, the owner and organizer of CES – the world’s largest and most influential technology event. CES 2021 will be the organization’s first-ever, all-digital event, taking place January 11-14. In addition, Samsung will be holding a virtual press conference at CES on January 11^th, 2021 at 9:00 AM ET, which will be live streamed as well on Samsung’s Newsroom and Samsung.com.

Following are details of the selection of Samsung’s award-winning products:

Best of Innovation, Headphones & Personal Audio: Samsung Galaxy Buds+ BTS Edition – A CES 2021 Best of Innovation winner, the Galaxy Buds+ BTS Edition offer studio-quality audio for music listeners everywhere. With sound by AKG, along with an innovative two-way speaker system, users enjoy crisp sound with rich treble and deep bass. Its Ambient Sound technology allows users to choose how much background noise gets in, while an innovative three-microphone system offers crystal clear call quality. These earbuds are powered by an all-day battery—and can generate an hour of charge in just minutes[1]. Finished in a signature B.Purple, these earbuds don’t just provide a superb listening experience—they also offer bold, game-changing aesthetics.

Best of Innovation, Mobile Devices: Samsung Galaxy Note20 5G/Ultra 5G – A CES 2021 Best of Innovation winner, the Galaxy Note20 5G is Samsung’s most powerful Note series yet — it works like a computer and lets you game like a pro, wherever you go. Galaxy Note20 is equipped with an immersive display, pro-grade camera, lightning-fast processor, industry-leading productivity solutions and a more intuitive note-taking experience with an enhanced S Pen. It’s a productivity powerhouse that gives you the freedom to get more done for work, play and everything in between.

Eco-Design Award, Sustainability: Samsung Galaxy Buds Live – Galaxy Buds Live are the ultimate lifestyle earbuds, combining all-day comfort, sophisticated style, and cutting-edge audio technology—as well as sustainable sourcing and design. These earbuds offer a superb listening experience, equipped with Active Noise Cancellation for Open Type, and an advanced three-microphone system. Elevate your audio experience with Galaxy Buds Live: earbuds that look chic, sound great and do right by the environment.

Innovation Honouree, Fitness & Wellness: Samsung Galaxy Watch3 – Galaxy Watch3 is a versatile smartwatch that brings together luxury design, ergonomic fit, and a comprehensive wellness experience. Built with premium materials and an elegant rotating bezel, Galaxy Watch3 boasts the craftsmanship of a luxury timepiece, while still offering all-day comfort. This device has all the tools you need to take ownership over your fitness and wellbeing. Stay in shape with next-generation fitness tracking and run coaching and improve recovery with advanced sleep scoring. Experience an entire Galaxy of innovative features, right there on your wrist.

Innovation Honouree, Mobile Devices and Digital Imaging: Samsung Galaxy Z Flip 5G – Galaxy Z Flip 5G brings 5G speed to the stylish foldable smartphone[2]. The Galaxy Z Flip 5G features a unique Hideaway Hinge so the device can stay open at a range of angles, like a laptop screen– perfect for hands-free selfies and video chats. And with Flex mode, the 6.7” display automatically splits into two screens so you can easily view content on the top half of the display, and control them on the bottom half.

Innovation Honouree, Software & Mobile Apps: Samsung Wireless DeX – Samsung DeX, a proprietary productivity platform built into compatible Galaxy phones and tablets, lets users project a full desktop experience to an external screen, regardless of location. In 2020, it received a major upgrade – Samsung DeX is now wireless, with no need for dongles and cords. For the first time, DeX allows users to wirelessly connect via compatible devices to Smart TVs and monitors using Miracast technology. Apps optimized for DeX look and function similar to those in a PC environment, allowing users to experience the power of a computer in their pocket.

Innovation Honouree, Streaming: Samsung TV Plus – Samsung TV Plus is Samsung’s Smart TV video service, delivering free TV and instant access to  43 channels, spanning top news, sports, entertainment and more. Pre-installed on all 2016-2020 Samsung Smart TVs and available for free download on select Galaxy mobile devices, millions of people already use Samsung TV Plus, making it one of the top OTT services on the Samsung Smart TV platform. Users can instantly watch Samsung TV Plus for free with just an internet connection—no subscriptions, no credit cards, just free TV.

Innovation Honouree, Video Displays and Digital Imaging/Photography: Samsung The Premiere – The Premiere LSP9T is the world’s first HDR10+ certified[4], ultra-short throw (UST) projector. Instead of being set up at a distance or mounted to the ceiling, The Premiere can be positioned inches from the wall—and project a massive 130” image. With triple laser technology, 4K picture quality, and vivid brightness, The Premiere delivers an immersive viewing experience. Meanwhile, its built-in, multi-channel speakers deliver cinema-quality sound with Acoustic Beam technology. And it features Samsung’s smart TV Tizen platform, complete with built-in streaming apps and content casting functionality. The Premiere delivers a premium, big-screen home entertainment experience while seamlessly blending in with the existing decor.

Innovation Honouree, Home Audio/Visual Components & Accessories: Samsung The Terrace Soundbar – Complementing Samsung’s first outdoor TV, The Terrace Soundbar is IP55-rated for weather resistant durability against water and dust and optimizes sound for an amazing outdoor entertainment experience[5]. The sleek, slim Soundbar can be mounted on a wall or attached directly to The Terrace TV. The Soundbar delivers powerful, crisp audio. Wherever you are in the backyard, you won’t miss a second of the action. Cast audio from your devices or sync your TV and speaker. The Terrace Soundbar’s distortion cancelling technology helps it deliver a deep, clear bass sound from its built-in woofers. Its adaptive sound optimizes content scene-by-scene, making speech clear at low volumes.

—

[1]Based on internal testing. Actual battery life and charging time may vary by usage conditions, number of times charged and many other factors. Earbuds and case provide up to 22 hours of battery life when charged to 100%.

[2]Device is 5G enabled and requires optimal 5G connection. 5G services are only supported in 5G network enabled locations in 5G-ready countries. Actual speed may vary depending on country, carrier, and user environment.

[3]Device is 5G enabled and requires optimal 5G connection. 5G services are only supported in 5G network enabled locations in 5G-ready countries. Actual speed may vary depending on country, carrier, and user environment.

[4]The range of Quantum HDR claims luminance based on internal testing standards and is subject to change according to viewing environment or specific conditions.

[5]Protection from water and dust based on IP55 (International Protection Rating) standard and operating smoothly at temperatures between -30 to 50℃. Water projected by a nozzle (6.3mm) against enclosure from any direction. *IP55 (Ingress Protection Rating): Degrees of protection provided by enclosures (IEC 60529).