Samsung Electronics Co., Ltd. today unveiled its expanded exhibition at Mobile World Congress (MWC) 2026, being held at Fira Gran Via in Barcelona, Spain from March 2-5. Samsung’s exhibition space builds on the momentum of Galaxy Unpacked, going beyond mobile by demonstrating how Galaxy AI is evolving into a truly agentic companion and delivering more personalized, intuitive and seamlessly connected experiences across the Galaxy ecosystem. In addition to these mobile advancements, Samsung is also highlighting its AI-driven network innovations, showcasing comprehensive leadership that spans the entire connectivity ecosystem.

At the center of this evolution is the Galaxy S26 series, Samsung’s third-generation AI phone introduced alongside new ecosystem innovations such as the Galaxy Buds4 series. By unveiling these products together, Samsung is demonstrating how Galaxy AI works cohesively across mobile and wearables to anticipate user needs and enhance everyday experiences.

“MWC is an opportunity to show not only where Galaxy AI is today, but where it’s going next,” said TM Roh, Chief Executive Officer, President and Head of Device eXperience (DX) Division at Samsung Electronics. “From the Galaxy S26 series to emerging form factors like Galaxy XR and TriFold, we’re pushing the boundaries of what mobile technology can be — while keeping the user experience at the center of every innovation.”

Galaxy S26 Series: The Most Intuitive Galaxy AI Phone Yet

The Galaxy S26 series is an AI phone built on performance and engineered for ease. Samsung’s immersive experiences demonstrate how Galaxy S26 uses Galaxy AI to simplify everyday tasks by understanding intent, anticipating needs and taking action on behalf of users.

Key highlights include:

• Industry-first built-in Privacy Display[1] for mobile devices: gives users greater control over what’s visible on their device without compromising the viewing experience in everyday use.
• Powerful performance: built on the most powerful hardware ever on a Galaxy S series and keeps advanced capabilities running smoothly in the background.
• Customized mobile chipset: [2] delivers exceptional performance on Galaxy S26 Ultra.
• Redesigned Vapor Chamber on Galaxy S26 Ultra: supports stable thermal performance for flagship-AI capabilities.
• Galaxy’s cutting-edge camera system unifies capture, editing and sharing together in one seamless experience.
• Galaxy’s brightest camera yet: wider camera apertures on Galaxy S26 Ultra for clearer photos and richer detail in low-light conditions, even when zoomed in.
• Enhanced Nightography
• Upgraded Super Steady
• Photo Assist:[5] users can simply describe what they want to change in their own words, with the ability to edit day scenes into night or restore missing parts of an object, like a bite taken out of cake — all via natural voice interactions.
• Creative Studio[6]: change images into various styles and turn ideas into personalized sticker sets and wallpapers, unifying creation and customization.
• Proactive and adaptive AI experiences that make everyday tasks faster and more efficient, laying the foundation for agentic AI.
• Now Nudge: timely relevant suggestions that adapt to real-time context, such as automatically suggesting images from the Gallery when a friend asks for photos.
• Now Brief[8]: personalized briefing based on the user’s daily schedule, surfacing relevant content and enabling timely reminders for important events, based on individual context.
• Circle to Search with Google a smart image-based search that explores multiple parts of an image at once enabling faster, more intuitive searching.
• Upgraded Bixby

Expanding the Galaxy Ecosystem Experience

Samsung’s MWC presence demonstrates that with deeper integration across products, Galaxy AI enhances convenience, continuity and personalization at every touchpoint.

Ecosystem highlights include:

• The ability of visitors to explore Galaxy AI features with AI agents that enhance user convenience through the Galaxy Buds4 series.
• Hands-on demonstrations with the newly launched Galaxy Book6 Pro and Galaxy Book6 Ultra that showcase powerful performance and optimized productivity.
• Galaxy Tab S11, delivering enhanced AI experiences optimized for large-screen viewing and multitasking.
• Health Experiences with the Galaxy Watch8 series, offering more personalized insights and wellness interactions for running

Intelligent Infrastructure

Samsung is expanding its agentic AI strategy beyond consumer devices and into intelligent infrastructure, extending its leadership from mobile innovation to AI-powered manufacturing and connected health.

Through its AI-Driven Factories initiative, Samsung is accelerating its evolution toward autonomous manufacturing powered by AI. Building on its plan to transition global manufacturing operations into AI-Driven Factories by 2030, Samsung is demonstrating how AI agents, digital twin simulations and real-time data analysis can work together to optimize production, strengthen quality control and enhance operational resilience.

allowing clinicians to prescribe, monitor and manage digital care in ways that align with real-world patient needs.

Next-Generation Leadership and Innovation

Reinforcing its design heritage, Samsung is presenting a forward-looking vision for next-generation form factors and emerging technologies, underscoring its long-term commitment to pushing the boundaries of innovation. Through exclusive, hands-on experiences with Galaxy XR and Galaxy TriFold, visitors will see how Samsung continues to take the next step into the mobile AI era.

The company is also highlighting the Galaxy Foundation, emphasizing its commitment to privacy, security, sustainability and responsible development — including advancements in Samsung Knox and hardware-based protective technology.

Expanding Satellite Connectivity Through Regional Partnerships

Samsung is expanding satellite communication capabilities for select Galaxy smartphones — including the Galaxy S26 series — through ongoing partnerships with leading global telecommunications operators in North America, Europe,[15] and Japan.[16] Designed to support emergency response and essential communication when traditional mobile networks are unavailable, Samsung has supported satellite communication on select Galaxy flagship smartphones and Galaxy A series since 2025 and continues to expand the number of supported models. With capabilities rolling out in phases based on regional network availability and regulatory requirements, Samsung will continue working with network operators and satellite providers to ensure users have reliable access to critical communication tools at crucial moments.

Visitors can explore these groundbreaking AI innovations firsthand at Samsung’s Galaxy Experience Booth in Hall 3 at Fira Gran Via from March 2-5.

Business Networks AI Vision: Bringing AI Into Every Layer of the Network

Building on Samsung’s AI leadership across various business portfolios, Samsung is leading the charge in end-to-end software-driven networks. By providing a flexible foundation that seamlessly accommodates high-performance computing platforms (CPUs and GPUs) from leading ecosystem partners, Samsung enables operators to rapidly deploy AI-driven capabilities and scale innovative services. This software-centric approach not only optimizes network efficiency and performance but also empowers operators to transform their existing infrastructure into a powerful engine for AI innovation.

Samsung is accelerating the transition toward networks that are fully autonomous by 2027. Central to this vision is Samsung CognitiV Network Operations Suite (NOS), a set of diverse AI-powered network automation solutions featuring Agent Fabric. As a unified, decision-based intelligence layer, Agent Fabric enables multi-agent systems where specialized AI agents work independently or collectively based on their reasoning. These agents streamline the entire network lifecycle — from planning and installation to maintenance, troubleshooting, optimization and user experience management, and live demonstrations of multi-agent systems will be presented at MWC 2026.

Samsung will also unveil the power and potential of “Network in a Server,” its software-driven, next-gen edge AI solution, opening up new business opportunities for enterprises. By consolidating multiple network functions into a single server powered by the latest processors, enterprises can easily adopt AI services, such as safety monitoring and AR overlays, which require local processing for real-time responsiveness.

The Samsung Networks booth is located in Hall 2, Stand 2M20 and is accessible by invitation only.

[1] Privacy Display feature controls the screen’s viewing angle to limit peripheral vision and can be activated in Settings. Activation for specific apps also available in Settings. Some changes in image quality may occur outside the viewing angle. Some information may still be visible to others depending on factors in the viewing environment, such as angle or brightness. Caution is advised when exposing sensitive information.

[2] Snapdragon branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries. Snapdragon is a trademark or registered trademark of Qualcomm Incorporated.

[3] Results may vary depending on light condition and/or shooting conditions including multiple subjects, being out of focus or moving subjects.

[4] Super Steady is on by default and can be turned off in the camera settings. Results may vary depending on editing method and/or shooting conditions.

[5] Photo Assist requires a network connection and Samsung Account login. Service availability may vary by country, language or device model. Photo Assist may result in a resized photo. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. Accuracy and reliability of generated output is not guaranteed.

[6] Creative Studio feature requires a network connection and Samsung Account login. Service availability may vary by country, language or device model. Accuracy and reliability of generated output is not guaranteed. Sticker sets only compatible with Samsung keyboard and can only be shared via Quick Share feature with other Galaxy devices that have One UI 5.0 or later installed and Quick Share app version 13.8.50.x or later.

[7] Now Nudge feature requires a Samsung Account login. Available functions and features may vary by country, region and language. Text message prompts are available with Samsung Messages and certain third-party messaging apps including Google Messages, Google Chat, WhatsApp, WhatsApp Business, KakaoTalk, LINE, Signal, Instagram (DM), Tango, NTT Docomo Messages and KDDI Messages. Share photos in Now Nudge works by analyzing available image content. Accuracy of results is not guaranteed.

[8] Now Brief feature requires Samsung Account login. Service availability may vary by country, language, device model, apps. Some features may require a network connection. The description of photos provided by moments may not align with the user’s intent. Notifications for dog walking require SmartTag2 and Pet Care in SmartThings to be activated. SmartTag2 sold separately. Notifications must be switched on to be used as the recalled data. Recalled data available from supported app notifications, Messages, Gmail and Samsung Wallet and data collected from Gmail is only applicable if the user consents to Personal Data Intelligent’s Gmail read permission. Recalled data for reservation details only available from reservation confirmation messages. Users must accept Samsung’s privacy policy and terms of use prior to using this feature.

[9] Google is a trademark of Google LLC. Sequences shortened and simulated. Results for illustrative purposes only. Service availability may vary by country, language, device model. Available on select devices and internet connection required. Works on compatible apps and surfaces. Results may vary depending on visual matches. Users may need to update Android and Google app to the latest version. Accuracy of results is not guaranteed. Not available on apps that prohibit screen capturing. Please refer to the following webpage to find Google’s Circle to Search supported languages: https://support.google.com/websearch/answer/16011537?visit_id=638863890792571848-2380469398&p=aimode&rd=1#zippy=%2Csupported-countries-territories%2Csupported-languages

[10]Bixby service availability requires Samsung Account login and data connection. Available functions and features may vary by country, region, and language. Bixby only recognizes certain accents and dialects of English (UK), English (US), English (India), French (France), German (Germany), Italian (Italy), Japanese (Japan), Korean (South Korea), Mandarin Chinese (China), Spanish (Spain), Portuguese (Brazil) and Spanish (Latin America). Other supported languages may be added in the future. Not all accents, dialects, and expressions may be recognized, and actual performance may vary depending on pronunciation, voice level, and the surrounding environment. Use of Bixby may be limited in certain situations such as when recording media (Video/Game/Voice), during calls, Maximum Power Saving mode, Emergency mode and Samsung Kids. Service availability may vary by country/service provider/language/device model/OS version. Bixby controls selected apps, other apps to be supported. To control SmartThings enabled devices with Bixby, first connect the devices to the SmartThings app. For more information, visit the SmartThings website (www.samsung.com/smartthings).

[11] Running coach program is available on Android phones (Android 10 or above) and require Samsung Health app (V6.30 or above). Samsung account login required. Service is only available with Galaxy Watch8 Series or later released Galaxy Watch Series. To use Running coach program, user needs to take a running level test and get a level before starting the coach program. Not intended for use in detection, diagnosis, treatment of any medical condition or diseases. Before starting an exercise program, please consult a medical professional for advice. Accuracy of results is not guaranteed.

[12] Sleep tracking features are intended for general wellness and fitness purposes only. Not intended for use in detection, diagnosis, treatment of any medical condition or sleep disorder. The measurements are for your personal reference only. Please consult a medical professional for advice. Requires the latest version of the Samsung Health app (version 6.27 or later).

[13] Mindfulness available on Android phones (Android 10 or above) and requires the Samsung Health app (Samsung Health app for mobile phones v6.29 or above, Samsung Health app for Galaxy Watch v6.30 or above). Samsung account login required. Mindfulness is intended for general wellness purposes only. Not intended for use in detection, diagnosis, treatment of any medical condition.

[14] Satellite communication features may begin rolling out in the United States and Canada in accordance with each carrier’s rollout plan. Supported carriers include Verizon, T-Mobile, and Rogers. Device compatibility and supported features may vary by model, network and market. Availability of satellite communication may vary depending on the OS/One UI version.

[15] Satellite communication features may begin rolling out in the United Kingdom in accordance with each carrier’s rollout plan. Supported carriers may include Virgin Media O2. Device compatibility and supported features may vary by model, network and market. Availability of satellite communication may vary depending on the OS/One UI version.

[16] Satellite communication features may begin rolling out in Japan in accordance with each carrier’s rollout plan. Supported carriers may include KDDI. Device compatibility and supported features may vary by model, network and market. Availability of satellite communication may vary depending on the OS/One UI version.

Snapdragon branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries. Snapdragon is a trademark or registered trademark of Qualcomm Incorporated.

Google is a trademark of Google LLC. Sequences shortened and simulated. Results for illustrative purposes only. Service availability may vary by country, language, device model. Available on select devices and internet connection required. Works on compatible apps and surfaces. Results may vary depending on visual matches. Users may need to update Android and Google app to the latest version. Accuracy of results is not guaranteed. Not available on apps that prohibit screen capturing. Please refer to the following webpage to find Google’s Circle to Search supported languages: https://support.google.com/websearch/answer/16011537?visit_id=638863890792571848-2380469398&p=aimode&rd=1#zippy=%2Csupported-countries-territories%2Csupported-languages

Samsung offers a range of features designed to make switching simple whether you’re exploring Galaxy for the first time, setting up your new device, or just starting to use it day to day.

Try Galaxy – Test the Galaxy Experience Before You Switch

If you’re curious to see what Galaxy is all about, you can start by trying it on the device already in your hand.[1] Try Galaxy lets you preview the latest[2] One UI experience on your current phone. It simulates key features, so you can explore how Galaxy works before making the switch. You can get a feel for what it’s like to navigate, customize, and use a Galaxy device at your own pace.

Smart Switch – Bring Everything You Need with You

There’s nothing more frustrating than powering up your new phone only to realize you can’t find what you need. Smart Switch[3] helps you move your contacts, photos, messages, apps, calendars, settings, and more from your old phone to your new Galaxy device.[4] The improved experience is now faster. It walks you through everything step by step and you have the option to transfer items wirelessly,[5] with a cable, or from a cloud backup. That means you aren’t starting from scratch with your new phone, it’s already set up with the things you rely on, so you can pick up right where you left off.

Quick Share – Share Easily Across Devices

Need to send a file or photo to friends using different devices? Once you’re up and running with Galaxy, you can take advantage of Quick Share, Samsung’s built-in file sharing feature that lets you send photos, videos, and other files seamlessly between Galaxy phones, tablets, and PCs.[6] Plus, share files in full quality using nearby sharing, links, or QR codes across devices and ecosystems.

Quick Share also recognizes nearby Apple devices, making it AirDrop capable[7], for a more seamless photo, video, and file transfer experience. That means you don’t have to think about who you’re sharing with — it just works.

Switching Made Easy

With the ability to test fan favourite features with Try Galaxy before you buy, keep the information that matters to you, and stay connected across ecosystems, the entire Galaxy onboarding experience is designed to be straightforward, so you don’t miss a beat.

Ready to explore something new? Discover the latest from Galaxy, including the new Galaxy S26 series, and see how easy it can be to make the switch at Samsung.com.

[1] Internet connection required. Try Galaxy is available on supported Android OS smartphones with the latest version of Samsung Internet or Chrome browser, and iPhone 8 and above with the latest version of Safari or Chrome browser. iPhone and Safari are trademarks of Apple Inc.

[2] Phone features may differ depending on model. Network connection my effect experience. Try Galaxy is a simulation of Samsung’s One UI. Actual UX/UI on Samsung devices may differ. You are not accessing actual apps on your device’s functions or hardware when running this app.

[3] Wired transfers from Android devices require the receiving device to have Android 6.0 or later and the sending device to have Android 6.0 or later. Transfers can be completed without a cable through a wireless connection. For wireless connections, the receiving device must have Android 6.0 or later and the sending device must have Android 6.0 or later. Open Smart Switch Mobile in “Settings” on the receiving Galaxy device or download the Smart Switch Mobile app from the Galaxy Store. Data, content and apps available for transfer may vary by transmission method.

[4] Wired transfers from iOS require the receiving device to have Android 6.0 or later and the sending device to have iOS 5 or later. Transfers can be completed without a cable through a wireless connection or iCloud. For wireless connections, the receiving device must have Android 6.0 or later and the sending device must have iOS 12 or later. iCloud transfers require the receiving device to have Android 6.0 or later and the sending device to have iOS 5 or later. Open Smart Switch Mobile in “Settings” on the receiving Galaxy device or download the Smart Switch Mobile app from the Galaxy Store. For wireless transfers, download Smart Switch for iOS from the App Store on your iPhone or iPad. Data, content and apps available for transfer may vary by transmission method. Contacts, gallery, videos, calendars and reminders can be transferred wirelessly from an iOS device.

[5] It is recommended to use a wired connection when transferring diverse sets of data at once.

[6] Available on Samsung Galaxy devices including smartphones and tablets running One UI 2.1 or later and Android OS 10 (Q OS) version or later installed. Supported PCs include Samsung Galaxy Books, including Qualcomm-based PCs released in 2020 or later (OS: Windows 10 2004 or later, Bluetooth driver: Intel version 22.50.02 or higher, Wi-Fi driver: Intel version 22.50.07 or higher). Requires Samsung Account and Wi-Fi and Bluetooth connection. The number of devices that can be shared simultaneously depends on the Wi-Fi chip hardware of the sharing device. Actual speeds may vary depending on the device, network conditions and user environment.

[7] Quick Share available between select Galaxy devices and compatible Apple devices, subject to change without notice, and provided by Google. Quick Share available between Galaxy smartphones and tablets with Android OS version 10.0 (Q) and One UI 2.1 or above, Galaxy Books released in 2020 or later. Requires Bluetooth connection. AirDrop® is a registered trademark of Apple Inc.

The full experience of One UI 9 will be introduced with upcoming Galaxy flagship devices later this year, which will include advanced AI features that will make mobile interaction easy and effortless.

What’s New in One UI 9 Beta

One UI 9 beta introduces several updates across key areas of the mobile experience.

Samsung Notes[1] gains creative new tools, including decorative tapes and a wider variety of pen line styles. Meanwhile, the Contacts app now offers direct access to Creative Studio for creating personalized profile cards without the need to switch between apps.

The updated Quick Panel[3] gives users greater control over its layout. Brightness, sound and the media player are each independently adjustable, with more size options to suit individual preferences.

Accessibility is significantly improved by an adjustable Mouse Key speed that enables smoother cursor control and a combined TalkBack package that brings together features previously offered separately by Google and Samsung. The new Text Spotlight feature — which displays selected text larger or more clearly in a floating window — has also been added to make reading easier.

One UI 9 also introduces enhanced protection against suspicious apps and potential threats. When new high-risk apps are detected, it now warns users, blocks execution and installation, and recommends deletion through security policy updates[4].

Availability

The One UI 9 beta program will be available to Galaxy S26 series users in select markets, including Germany, India, Korea, Poland, the U.K. and the U.S starting this week. Galaxy .

[1] Service availability may vary by region/country, OS/One UI version, device model and phone carrier.

[2] Requires Creative Studio app installation. Creative Studio feature requires a network connection and Samsung Account login. Service availability may vary by country, language or device model. The accuracy and reliability of the generated output is not guaranteed. Sticker can only be shared with other Galaxy devices. Edited images may be resized and will have a visible AI watermark. Any Samsung enhanced AI features and all third-party AI features are subject to different terms and may be subject to fees. (Galaxy AI basic features are listed under “Advanced intelligence” in Samsung Services Terms and Conditions.)

[3] Certain settings might be greyed out or will not appear if the feature is turned off.

[4] Samsung’s security policy updates are designed to improve device security through service operation policy changes and may include updates to list of potential high-risk apps according to Samsung’s internal assessment.

In response, Samsung asked a simple question — can anyone create Hollywood-style videos on a Galaxy mobile phone? The answer is the Cinematic Look-Up Table (Cine LUT) feature on the Galaxy S26 series. While the APV codec provides the foundation for cinema-quality video, Cine LUT brings a distinct colour style to the footage.

Cine LUT makes professional-level colour grading — once reserved for experts — accessible to anyone. Samsung collaborated with internal teams and external specialists to bring this feature to life. The Mobile eXperience (MX) Business led final camera implementation, Samsung Research developed core video processing technologies and U5K Imageworks — a colourist studio behind globally recognized productions — helped shape its visual aesthetic.

Following the introduction of the APV codec, which delivers a visually lossless level of image quality, Samsung Newsroom spoke with three key developers behind Cine LUT — Sugon Baek of the Camera Image Quality R&D Group at the MX Business, Bomi Kim of the Reality Media Lab at Samsung Research and Taesik Eom, CEO of U5K Imageworks — to hear the story of its creation.

▲ (From left) Taesik Eom, Bomi Kim and Sugon Baek

Q. What is a LUT? What sets Cine LUT on the Galaxy S26 series apart?

Baek: A LUT is essentially a “map” that transforms one set of colours into a desired look. Unlike conventional filters that simply overlay colour, Cine LUT reinterprets Samsung Log[1] footage to deliver the depth and look of professional filmmaking.

Kim: It’s optimized for Log video. By leveraging its wide gradation,[2] this feature precisely reconstructs colour and brightness to preserve subtle tonal details often lost with conventional filters for richer, more natural depth.

▲ Comparison of Log footage in standard settings and with the Thriller LUT and Blockbuster LUT

▲ Comparison of Log footage in standard settings and with the Coming-of-age LUT and Romance LUT

Q. What led to the development of Cine LUT?

Kim: While Galaxy devices supported Log video for high-quality capture, colour grading remained challenging for users. We aimed to make professional-looking results accessible without advanced editing skills.

Baek: We wanted to create an experience that lets users preview cinematic footage at the moment of capture, then apply a LUT and share the video with a single tap in the Gallery.

▲ (From left) Bomi Kim of the Reality Media Lab at Samsung Research and Sugon Baek of the Camera Image Quality R&D Group at MX Business

 Q. How did the collaboration with U5K Imageworks begin? How was Cine LUT developed?

Eom: Our collaboration began two years ago with Rec. 709 LUT advisory work for Samsung Log video, where we refined strong colours into more natural tones — an experience that led to Cine LUT. For this project, we developed multiple versions across three intensity levels — neutral, soft and strong — and tested them in diverse scenes, ultimately selecting four core styles.

Kim: Building on U5K’s colour direction, we validated the concepts against quantitative criteria to ensure consistent performance in different environments, refining them through testing until creative intent and technical quality aligned.

▲ Taesik Eom, CEO of U5K Imageworks

Q.What challenges did you face during development?

Kim: We needed a large dataset to validate performance across diverse conditions. Testing in real-world environments — from natural and indoor lighting to day and night — and close collaboration were key to capturing the nuances of colour.

Baek: Maintaining consistent, undistorted colour in different environments was challenging. Through continuous testing, we developed a LUT that balances subjective preference with objective quality.

Q. What was the key consideration in creating looks optimized for mobile phones?

Eom: Ensuring reliable performance in real-world conditions was key. Since lighting, exposure and white balance constantly vary, we focused on creating looks that remain natural in any situation.

Kim: Quality was our top priority. We analyzed each frame and validated performance using tools like colour charts, gray balance and vector scopes.

Q. Why were these four styles chosen for the Galaxy S26 series?

Baek: We analyzed the visual language of popular film genres and identified four representative styles. From the high-contrast Blockbuster to the fresh Coming-of-age, warm Romance and moody Thriller, each colour palette was designed to give everyday scenes an instant cinematic look.

▲ Users can preview Cine LUTs when shooting in Log and easily apply them to recorded footage using editing tools.

Q. Which Cine LUT styles do you recommend for different situations?

Eom: There’s no fixed answer — it depends on the situation. Blockbuster suits high-contrast environments like outdoor and urban scenes; Coming-of-age fits soft, trendy settings like cafes or vlogs; Romance adds warmth to character-driven scenes; and Thriller creates a more striking impression.

Q. What stood out to you in user feedback?

Baek: We expected it might be seen as just another video effect, but the response exceeded expectations. Users quickly recognized that combining Log shooting with Cine LUTs expands creative possibilities beyond simple filters. We’re also seeing more users choose styles based on the scene, with high-quality videos widely shared on social media — and even inspiring new ways to create content.

Q. What are your plans for the future?

Baek: We aim to further establish the Galaxy S26 series as a professional-grade camera. We hope to see more content that resonates with both creators and viewers and will continue to set new standards in video creation.

Kim: As the world changes rapidly, our goal is to identify next-generation technologies. Through close collaboration with business divisions, we will work to bring them into products and deliver innovative experiences to users around the world.

▲ Baek, Eom and Kim watch a video with Cine LUT applied.

Born from close collaboration, Cine LUT on the Galaxy S26 series transforms everyday moments into cinematic visuals. Beyond its technical achievements, this feature marks an important step toward making video creation more accessible — lowering barriers once reserved for professionals and enabling anyone to express themselves.

Heesub Han, a commercial and documentary director, shot a series of short films on Galaxy S26 Ultra using the APV codec and Samsung Log. Explore the videos below to discover the possibilities of Cine LUT through the making-of and short films.

[1] A technique that uses a logarithmic curve to expand detail in darker areas. While camera sensors capture brightness uniformly, the human eye is more sensitive to changes in shadows. Log helps footage better reflect natural perception.

[2] The smoothness and precision of tonal transitions in an image — how it shifts between light and dark.

Now, with the Galaxy S26 series,[2] it has reached new heights by supporting real-time audio control on content streamed across various platforms. In this article, we’ll dive deeper into these advancements.

From Fix it Later to Filter it Now

Starting with the Galaxy S26 series, Audio Eraser has evolved into a live audio experience. It enables real-time sound separation and optimization across voices, music and background noise, not only for recorded content but also for over-the-top (OTT) or social media content you are watching. This advancement shifts the focus from post-recording edits to real-time audio management.

By integrating an AI sound engine with advanced sound separation technology, the Galaxy S26 series allows you to instantly adjust and control sound as it occurs. This ensures a clear, immersive listening experience across various streaming platforms, helping to neutralize distracting background noise.

The video below shows how the Galaxy S26 series keeps the sounds you want to hear clear, even in noisy environments.

▲Comparison of interview audio before and after using Audio Eraser on the Galaxy S26 series.

Seamless Access, Total Control

You can easily adjust noise and reduce distractions directly from the Quick panel without needing to rewind or replay content. While the video is playing, simply swipe down from the top right of the screen and tap the Audio Eraser icon to start filtering the sound right away.

Once activated, the feature offers advanced controls for a more professional touch. You can adjust the “Strength” slider to fine-tune noise reduction and enable “Voice Focus” to hear crystal-clear dialogue in the video.

With the Galaxy S26 series, you can enjoy tailored sound quality in real-time, regardless of the content you’re watching.

▲ Access Audio Eraser via the Quick panel on the Galaxy S26 series, with controls to adjust “Strength” and enable “Voice focus.”[3]

Audio Eraser is no longer limited to reducing noise. It now allows you to easily design your sound in real time. Enjoy the more personalized and comfortable listening experience with the Galaxy

[1] Results may vary per video depending on how sounds present in the video. Samsung Account login required. Certain types of sound can be detected such as voices, music, wind, nature, crowd and noise. The actual sound detection may vary depending on audio source, and the condition of the video. Accuracy of results is not guaranteed.

[2] The Galaxy S26 series includes Galaxy S26, S26+ and S26 Ultra.

[3] Image simulated for illustrative purposes. Actual UX/UI may be different.

The feature will begin rolling out from March 23[1], starting in Korea and expanding to more regions including Europe, Hong Kong, Japan, Latin America, North America, Southeast Asia, and Taiwan. AirDrop support[2] will initially be available on the Galaxy S26 series, with expansion to additional devices to be announced at a later date.

[1] Availability and timing may vary by market.

[2] The ‘Share with Apple devices’ feature is turned on by default.

March marks Fraud Prevention Month in Canada, a national campaign focused on helping Canadians recognize, reject and report fraud. As more everyday activities move online, from banking and communication to work and collaboration, strong cybersecurity protections are becoming an essential part of preventing fraud and safeguarding sensitive information.

With the launch of the new Galaxy S26 Series smartphones and Galaxy Book6 Series, Samsung continues to strengthen its cybersecurity-first approach across the Galaxy ecosystem, helping Canadians protect personal and professional data in an increasingly connected world.

Together, these trends reflect a broader reality: as digital tools become more connected and intelligent, cybersecurity is playing a growing role in helping prevent fraud and protect personal and business data.

During Fraud Prevention Month, Samsung is highlighting how its latest Galaxy devices are designed with cybersecurity and privacy built into their foundation, helping users stay protected while supporting productivity across work and everyday life.

Cybersecurity Built From the Chip Up

Samsung’s security approach begins at the hardware level. At the center of this protection is Knox Vault[1], a dedicated hardware-based security environment designed to safeguard the most sensitive information stored on a device.

Knox Vault pairs a secure processor with isolated memory to protect sensitive data such as passwords, PINs, biometric credentials and encryption keys. By physically separating this information from the rest of the system, Knox Vault helps defend against both remote cyberattacks and physical tampering.

Because Knox Vault operates independently from the main processor, it works continuously in the background to help protect sensitive information.

For businesses and IT teams, this hardware-backed cybersecurity architecture supports enterprise-grade protection, enabling organizations to confidently deploy Galaxy S26 smartphones and Galaxy Book6 PCs across their workforce.

Privacy and Cybersecurity in the Age of AI

As artificial intelligence becomes more integrated into everyday technology, devices are increasingly processing personal and professional data, from sensitive business documents to personal communications. Samsung addresses this challenge through privacy-first Galaxy AI experiences, prioritizing on-device processing whenever possible across both mobile and PC devices, including Galaxy S26 and Galaxy Book6 series[2].

Many AI-powered features across the Galaxy ecosystem can complete tasks locally on the device rather than sending sensitive data to external servers. This approach helps reduce external data exposure while maintaining performance and responsiveness. On the Galaxy Book6, this is especially critical for professionals handling confidential files, enterprise data, and AI-assisted workflows.

Combined with Samsung Knox security, including hardware-backed protection and secure architecture across all devices, this layered approach helps users  benefit from powerful AI capabilities while maintaining strong cybersecurity protections across work and personal use.

A New Layer of Privacy for Everyday Use

Cybersecurity also extends beyond protecting data from digital threats, it includes safeguarding information in everyday environments.

Samsung’s Privacy Display[3] innovation on the Galaxy S26 Ultra helps protect users from “shoulder surfing,” where sensitive information on a screen may be visible to others nearby.

Developed with more than five years of engineering and testing, Privacy Display allows users to customize visibility settings depending on their needs. Users can activate privacy protection when entering passwords, accessing sensitive apps or reviewing confidential information, while notification settings can also be adjusted to limit what appears on screen.

Secure Productivity Across the Galaxy Ecosystem

The Galaxy S26 Series, including Galaxy S26, Galaxy S26+ and Galaxy S26 Ultra, combines powerful mobile performance with Samsung’s defense-grade Knox security platform, helping users securely manage communications, financial information and work applications.

Meanwhile, the Galaxy Book6 Series, including Galaxy Book6, Galaxy Book6 Pro and Galaxy Book6 Ultra, brings Samsung’s cybersecurity-first approach to the PC experience. Designed for productivity, collaboration and hybrid work, the series integrates Knox-based protections to help safeguard business data, credentials and sensitive files.

Together, these devices support Samsung’s broader Knox Matrix vision, extending cybersecurity protections across connected Galaxy devices and helping users stay protected throughout their digital ecosystem.

[1] Samsung account login required for certain AI features. Actual UX/UI may differ. Samsung Knox Vault availability may vary by model including but not limited to Galaxy S series, Galaxy A series, Galaxy Tab S series and more. Samsung Knox provides business users with a robust mobile security solution. https://www.samsungknox.com/en/knox-platform/knox-certifications

[2] Intelligence settings preventing server access will limit the functionality of some AI features. Some Galaxy AI features require cloud data processing in order to operate.

[3] Privacy Display feature controls the screen’s viewing angle to limit peripheral vision and must be activated in Settings. Activation for specific apps also available through the Settings. Some changes in image quality may occur outside the viewing angle. Some information may still be visible to others depending on the viewing environment, such as angle or brightness.

Samsung developed its Advanced Professional Video (APV) codec in collaboration with Qualcomm Technologies, Inc. as an open standard for professional video creation so the technology could be available to as many users as possible. It took years of close collaboration between the two companies to make APV a reality on the Snapdragon® 8 Elite Gen 5 Mobile Platform for Galaxy[1] chipset that powers Galaxy S26 Ultra. APV is the latest example of Samsung’s commitment to put the user experience first by collaborating with other industry leaders.

What is Samsung’s Advanced Professional Video (APV) Codec on Galaxy S26 Ultra?

Galaxy S26 Ultra is the first Galaxy device to support APV, enabling high-quality video files that use your device storage more efficiently. For anyone who wants pro-level quality with the convenience and portability of shooting video on mobile, APV on Galaxy S26 Ultra is a game changer.

How does APV Work?

APV makes for easy editing and creative flexibility. Now you can capture video content on your Galaxy device that behaves like cinematic professional camera footage when it’s time to edit — maintaining video quality even after repeated edits. Supporting up to 8K resolution at 30 frames per second!

How to Enable APV on Galaxy S26 Ultra

1. Navigate to Camera > Settings > Video Format > APV
2. Choose preferred APV control APV HDR or APV Log
3. Select the type of file compression APV 422 HQ (high-quality video) or APOV 422 LQ (optimized for storage capacity and limited data rates)
4. Toggle selected shooting mode on or off in Camera preview
5. Users also have the option to record APV directly to external USB storage, navigate to Camera > Settings > Save to External Storage

Learn more about APV here, and explore the capabilities of Galaxy S26 Ultra and all the latest Galaxy devices on Samsung Canada’s website.

Not sure you’re ready to make the switch to Galaxy? Check out Try Galaxy to test out some of the latest features on the device you’re holding right now.

[1] Snapdragon branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries. Snapdragon is a trademark or registered trademark of Qualcomm Incorporated.

Now you see it, now you don’t. This isn’t some magic trick; you should be in control of what people see on your device. With the industry’s first built-in Privacy Display[1] on Galaxy S26 Ultra, you can decide when you want a clear view from all angles and when you want extra protection from prying eyes.

What is Privacy Display?

Privacy Display on Galaxy S26 Ultra is a new kind of personal protection which is built into the device and allows you to adjust the visibility of content on your screen. When enabled, visuals are clear for the user while limiting what others can see when looking at the screen from the side — perfect when you’re traveling or in other public places.

Unlike some aftermarket stick-on privacy screen covers, the Privacy Display on Galaxy S26 Ultra offers protection without compromising the viewing experience during everyday use.

How does Privacy Display work?

Integrated directly into the display hardware, Privacy Display on Galaxy S26 Ultra controls how the screen’s pixels disperse light, limiting the visibility from side angles when turned on, while preserving the full display experience from any direction when it’s off. This hardware-first approach delivers a clearer and more consistent experience than a traditional privacy screen protector which permanently reduces brightness and clarity and can degrade touch responsiveness.

It’s also customizable. You can decide when it turns on, like when entering sensitive password information, or even limit visibility for specific types of content like popup notifications — it all comes down to your personal preference.

How to Use Privacy Display on Galaxy S26 Ultra

For step-by-step instructions to turn on Privacy Display, please refer to the following video.

Check out Try Galaxy[2] to test out some of the latest Galaxy features, including Privacy Display, on the device you’re holding right now.

Learn more about Galaxy S26 Ultra and all the latest Galaxy devices on Samsung.com.

[1] World’s first privacy display on a mobile phone. Must be enabled in settings. Privacy Display feature controls the screen’s viewing range to limit peripheral vision. Some changes in image quality may occur outside the viewing range. When activated, some information may still be visible to others depending on the viewing environment, such as angle or brightness. Caution is advised when exposing sensitive information.

[2] “Try Galaxy” is available on supported Android OS smartphones with the latest version of Samsung Internet or Chrome browser, and iPhone 8 and above with the latest version of Safari or Chrome browser. iPhone and Safari are trademarks of Apple Inc. “Try Galaxy” optimization may vary depending on device models, settings, screen sizes, network connection, etc.

Galaxy S26 Ultra: Where Innovation Leads

Galaxy S26 Ultra brings together Samsung’s most advanced innovation in a single device – powerful performance, a cutting-edge camera system, enhanced intuitive Galaxy AI and the world’s first mobile phone with a built-in Privacy Display[2].

Privacy Display, which has drawn widespread praise since its unveiling, is a breakthrough in display technology that fundamentally changes how privacy can be protected on a phone at a pixel level. Designed for everyday situations, hardware and software work together as one to help protect privacy without compromising everyday viewing experiences.

Built for all-day performance, Galaxy S26 Ultra delivers the most powerful performance on a Galaxy S series yet, powered by a customized mobile processor — Snapdragon® 8 Elite Gen 5 Mobile Platform for Galaxy[3] — with significant gains[4] across the CPU, GPU and NPU to support faster, smoother experiences that keep up with the user throughout the day.

Galaxy S26 Ultra also features Samsung’s most intuitive and user-friendly AI experience to date. Features like Now Nudge[5] provide proactive and relevant context-aware suggestions, while Now Brief[6] surfaces timely reminders for important events. A variety of AI agents[7] also help users to complete tasks easier with a single button press or voice prompt.

Galaxy S26 Ultra builds on Samsung’s cutting-edge camera system, seamlessly integrating capturing, editing and sharing into one intuitive workflow. Nightography video[8] keeps footage vibrant even in low light, and Super Steady[9] comes with a new horizontal lock option for greater stability, even during dynamic movement. Editing is just as easy and straight forward. With the upgraded Photo Assist[10], users can refine images and express their creativity by simply describing what they want in their own words, while Creative Studio[11] empowers users to easily turn their ideas into polished visuals — from stickers and invitations to personalized wallpapers.

Galaxy Buds4 series: Enhanced Hi-Fi Sound with Computationally Designed Fit

Users can amplify the capabilities of the Galaxy S26 with the new Galaxy Buds4 series which integrates Samsung’s most advanced audio and wearability innovations together in one seamless experience. The Galaxy Buds4 Pro and Buds4 deliver enhanced Hi-Fi audio and everyday wearability to achieve the best listening experience across the Galaxy Buds series to date. The Buds4 series establishes a new iconic blade design with an engraved pinch control^[12] and ultra-sleek ergonomic fit, achieved by analyzing hundreds of millions of global ear data points and running over 10,000 simulations^[13] to optimize all-day wearability and comfort. Powerful hardware and software innovations on the Buds4 Pro such as a wider woofer, an enhanced Adaptive Equalizer and Active Noise Cancellation^[14] produce rich, full-spectrum sound true to the original recording. With the integration of several AI agents^[15] and intuitive hands-free controls, the Buds4 series becomes a natural companion to Galaxy S26, extending everyday experiences beyond the phone.

Galaxy Book6 series: Engineered for Performance

Seamlessly integrate Galaxy devices with the Galaxy Book6 series. The Galaxy Book6 pairs intuitive hardware with immersive visuals and audio in a slim and portable design, the Galaxy Book6 series delivers Samsung’s most powerful PC performance yet. Powered by Intel® Core Ultra Series 3 processors —— Galaxy Book6 delivers efficient, high-speed CPU, GPU and NPU performance, enabling lightning-fast processing, seamless multitasking and more responsive AI.

Starting March 11, the Galaxy S26 series is available[16] through carriers, retailers and Samsung Canada. The Galaxy S26 series features a unified design across all models, with shared colour options including Cobalt Violet, White, Black and Sky Blue alongside the Samsung.com exclusive Pink Gold and Silver Shadow.

The Galaxy Buds4 series is available in two models — Galaxy Buds4 Pro and Buds4 — with distinct colourways including White and Black with a refined matte finish — as well as a Samsung.com exclusive Pink Gold for Buds4 Pro.

The Galaxy Book6 series is available in three models — Galaxy Book6, Galaxy Book6 Pro, Galaxy Book6 Ultra.

For added peace of mind, Samsung Care+[17] offers comprehensive coverage that helps protect the devices’value, including fast repairs for accidental damage, extended warranty, and certified expert support available both at home and abroad.

For more information about the Galaxy S26 series and Galaxy Buds4 series, please visit: Samsung Canada and the Samsung Canada Newsroom.

[1] Samsung Account login may be required to use certain AI features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by AI features. Availability of Galaxy AI features may vary depending on the region/country, OS/One UI version, device model and phone carrier.

[2] World’s first built-in privacy display on a smartphone. Must be enabled in settings. Privacy Display feature controls the screen’s viewing range to limit peripheral vision. Some changes in image quality may occur outside the viewing range. When activated, some information may still be visible to others depending on the viewing environment, such as angle or brightness. Caution is advised when exposing sensitive information.

[3] Snapdragon branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries. Snapdragon is a trademark or registered trademark of Qualcomm Incorporated.

[4] AP performance improvements shown compared to Galaxy S25 Ultra. Actual performance will depend on user environment, conditions and pre-installed software and applications.

[5] Now Nudge feature requires a Samsung Account login. Available functions and features may vary by country, region, and language. Text message prompts currently available with Samsung Messages and certain third-party messaging apps including Google Messages and Google Chat. Based on availability at the time of product launch. May change without notice. Share photos in Now Nudge works by analyzing available image content. Accuracy of results is not guaranteed.

[6] Now Brief feature requires Samsung Account login. Service availability may vary by country, language, device model, apps. Some features may require a network connection. The description of photos provided by moments may not align with the user’s intent. Notifications must be switched on to be used as the recalled data. Recalled data available from supported app notifications, Messages, Gmail and Samsung Wallet and data collected from Gmail is only applicable if the user consents to Personal Data Intelligent’s Gmail read permission. Recalled data for reservation details only available from reservation confirmation messages. Users must accept Samsung’s privacy policy and terms of use prior to using this feature.

[7] Availability may vary by region/country and language.

[8] Results may vary depending on light condition and/or shooting conditions including multiple subjects, being out of focus or moving subjects.

[9] Super Steady is on by default and can be turned off in the camera settings. Results may vary depending on editing method and/or shooting conditions.

[10] Photo Assist may require a network connection and Samsung Account login. Service availability may vary by country, language or device model. Photo Assist may result in a resized photo. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.

[11] Creative Studio feature requires a network connection and Samsung Account login. Service availability may vary by country, language or device model. The accuracy and reliability of the generated output is not guaranteed. Sticker sets only compatible with Samsung Keyboard and can only be shared via Quick Share feature with other Galaxy devices that have One UI 5.0 or later installed and Quick Share app version 13.8.50.x or later.

[12] Galaxy Buds are available to connect as Bluetooth Audio regardless of OS, but to configure advanced settings, Galaxy Buds must be paired with a smartphone with Android 10.0 or above and a minimum of 1.5GB of memory.​

[13]  Based on global ear data research conducted by Samsung Design Innovation Center.

[14] Available on Buds4 Pro.

[15] AI features require a compatible Samsung Galaxy phone.

[16] Availability may vary by country, region, and carrier. Colour availability may vary depending on country or carrier.

[17] Terms and conditions apply. Samsung Care+ coverage, service type and promotion details may vary by country/region and deductible (service fee) may apply. To be eligible for Samsung Care+ promotion benefit, registration may be required. For detailed Samsung Care+ information, please visit https://www.samsung.com/samsung-care-plus/