• First step of Android XR ecosystem: Galaxy XR introduces a new category of Samsung AI-native devices.
• Immersive yet comfortable design: Engineered with balance between lightweight design and robustness for daily use, Galaxy XR delivers immersive experiences with long-term comfort.
• Future of discovery, play and work: Natural interactions through voice, vision and gesture give you new ways to discover, play and work with your favourite Android apps — all optimized for Galaxy XR and ready to use right out of the box.

Samsung Electronics today unveiled Galaxy XR to be available only in the United States and South Korea, introducing a new category of AI-native devices designed to deliver immersive experiences in a form factor optimized for multimodal AI. As the first product built on the new Android XR platform developed together by Samsung Google and Qualcomm Technologies, Galaxy XR showcases the future of discovery, play and work, enabling users to enjoy natural, deeply immersive experiences — from daily tasks to bold new frontiers. It’s the first step in Samsung’s long-term XR journey.

“With Galaxy XR, Samsung is introducing a brand-new ecosystem of mobile devices,” said Won-Joon Choi, Chief Operating Officer of Mobile eXperience (MX) Business at Samsung Electronics. “Built on Android XR, Galaxy XR expands the vision for mobile AI into a new frontier of immersive and meaningful possibilities, allowing XR to move from concept to everyday reality, for both the industry and users.”

“Android XR is the first Android platform built entirely for the Gemini era, and we are incredibly excited to take a significant leap forward today with the launch of Galaxy XR”, said Sameer Samat, President of Android Ecosystem at Google. “Through our partnership with Samsung, Android XR will unlock entirely new ways to explore, connect and create, building an open, unified platform for the next evolution of computing.”

“Galaxy XR embodies our vision for the future, where the synergy of AI and XR transforms the possibilities of personal computing,” said Alex Katouzian, Group GM of Mobile, Compute & XR at Qualcomm Technologies, Inc. “We’re thrilled to be collaborating on this initiative, as Galaxy XR will help to bring new use cases across various industries and pave the way for exciting multi-device experiences, all enabled by our work with Samsung and Google.

Designed to Unlock the Full Power of Multimodal AI

Galaxy XR is unlocking new possibilities with multimodal AI, transforming how people connect with the world through technology in their daily lives.

To bring Samsung, Google and Qualcomm’s vision for AI to life, Galaxy XR is the first product built on the new Android XR platform, which has Gemini embedded right from the start. With Gemini integrated at the system level, Galaxy XR doesn’t feel like a tool following users’ commands but a new type of AI companion that helps them manage their tasks, delivering natural and intuitive interactions through voice, vision and gesture. In the form of a headset, it understands users’ surroundings by seeing what they see and hearing what they hear. This allows Galaxy XR to respond in conversational ways that feel natural and human, giving users entirely new ways of interacting with technology.

Open Collaboration Brings a Scalable Android XR Ecosystem

As part of a long-term vision for XR, Samsung has built a new XR ecosystem in partnership with Google and Qualcomm, opening new possibilities for the industry.

Co-developed with Google and Qualcomm, Android XR is a powerful platform that puts AI at the center of the experience. Galaxy XR benefits from the strength of its open, scalable ecosystem. All apps built on the Android platform work out of the box on Galaxy XR, ensuring users can enjoy familiar mobile experiences they already love and making the device as useful day-to-day as it is groundbreaking.Since the platform is built on OpenXR standards, it’s easy for developers using OpenXR, WebXR or Unity to bring their experiences to Galaxy XR — offering them more ways to scale and giving consumers more choices.

Discover, Work and Play Without Boundaries

Galaxy XR has been carefully engineered with a human-centric design to deliver long-term comfort. Through a combination of its shape, advanced materials and the structural optimization of each component, Galaxy XR achieves an optimal balance between lightweight design and robustness for daily use. The headset’s balanced frame distributes pressure across the forehead and the back of the head. The battery pack is separate from the headset, making the device more compact, light and comfortable to wear. Galaxy XR also features a detachable light shield, offering comfort when removed and deeper immersion by blocking external light when attached. These thoughtful innovations allow Galaxy XR users to fully engage in XR experiences with ease.

Galaxy XR opens entirely new dimensions of discovery, providing a wide array of experiences optimized for XR such as Google Maps, YouTube, Circle to Search and Google Photos.

• Travel and search with Google Maps: Users can use Gemini as a guide to navigate to any place on Google Maps and ask for personalized suggestions about nearby places while exploring the world in immersive 3D maps.
• Deep-dive into content with AI: Users can naturally ask Gemini to find content they want to see in YouTube and get more information about the video they are watching, unlocking richer learning and entertainment experiences.
• See more with video pass through and Circle to Search: In pass through mode, users can see the physical world around them and draw a circle with their hand to instantly search for information about anything in front of them.

• Auto-spatialize videos and photos into 3D: Bring photos and videos to life by converting 2D images into 3D, turning memories into immersive experiences or reimagining them in entirely new ways.

Thanks to its advanced sensors, cameras, and powerful hardware, Galaxy XR can precisely track users’ head, hand and eye movement and make these experiences truly immersive. The device’s microphones are strategically placed and supported by software to filter out external noises and capture the wearer’s voice clearly. Through Galaxy XR, users can explore both virtual and real worlds in XR-specialized apps using natural physical interaction, with assistance from Gemini.

Galaxy XR also opens new levels of immersion in entertainment — including sports and gaming — with its powerful hardware and performance.

• Immersive viewing experiences: Users can stream their favourite shows on a 4K Micro-OLED screen that feels like a personal theater.
• Sports experiences: Sports fans can watch multiple games at the same time, feeling as if they are right in the stadium.
• AI-enhanced gaming experiences: While playing XR-specialized games, users can chat with Gemini for real-time coaching, tips and enhanced gameplay experiences.
• Create and edit in 3D: Project Pulsar from Adobe makes cinematic video edits easy—users can add 3D depth, and layer captions or icons behind subjects on a larger-than-life canvas.

Powered by Snapdragon® XR2+ Gen 2, Galaxy XR delivers next generation immersive experiences with visual clarity and advanced AI through the Qualcomm® Hexagon NPU. Combined with its immersive sound and ultra-high-resolution displays, Galaxy XR places users at the center of extended worlds optimized for XR.

Samsung is also committed to meeting a wide range of use cases for enterprise needs. We also partnered with Qualcomm Technologies to utilize their efforts with Snapdragon Spaces technology to tap into an Enterprise ISV ecosystem, giving developers the tools to bring their applications to Galaxy XR and create new opportunities for the enterprise world to adopt business solutions optimized for Android XR. Together, these collaborations bring XR capabilities that enable advanced training, co-design of solutions and secure remote collaboration.

In collaboration with Google, Samsung is working with pioneering lifestyle brand Warby Parker, known for leveraging technology to create beautifully-designed eyewear and deliver exceptional customer experiences. At the same time, Samsung is also partnering with Gentle Monster to bring stylish, fashion-forward eyewear that blends intuitive AI-native technology with cultural influence and design leadership. Seamlessly connected to the Android XR ecosystem, these devices will pair advanced XR capabilities with style, comfort and practicality, bringing boundary-free discovery, work and play into daily life.

Availability

Galaxy XR will be available starting October 21 in the U.S. and Korea only. For more information, please visit: Samsung Newsroom, SamsungMobilePress.com or Samsung.com.

Specifications

You must be 13 (or the applicable age in your country) or over to wear Galaxy XR. Battery pack connection is required to use the device. Refrain from using the device while in motion within vehicles such as cars, buses, or trains. Using the device while in a moving vehicle may cause the tracking function to not work properly, rendering the device inoperable under these conditions.

Some apps may require download from the Google Play Store and may require subscription or payment. App availability and features may vary by country and languages.

Some apps may require download from the Google Play Store and may require subscription or payment. App availability and features may vary by country and languages.

Actual performance will depend on user environment, conditions and pre-installed software and applications.

Unfold Samsung Galaxy Z Fold7 — your ultimate travel companion with multimodal capability for smoother, and smarter travel.

As the thinnest and lightest Galaxy Z Fold series device yet, its pro-level cameras and AI features make it the ideal travel buddy. Translation: zero travel stress, max fandom vibes.

Before You Go: Unfold Your Travel Planner

You’re about to witness a once-in-a-lifetime reunion show, and it’s also your first time visiting Seoul. Relax. Galaxy Z Fold7 will handle the details.

Press and hold the side button to activate . Drop your concert date, hotel address and wish-list spots, then tell it:

“Recommend a 4-day, 3-night itinerary including a K-pop concert and save it to Samsung Notes.”

Gemini generates a custom itinerary, complete with must-visit fan cafés and your personal favorite’s trainee-era hangouts, fueling your ultimate K-pop pilgrimage.

“Should I pack this T-shirt or a hoodie?”

Don’t know what to pack? Let Gemini suggest for you. Activate camera sharing on Gemini Live to hold up your outfit options and just ask Gemini what works best to get real-time advice. It will consider Seoul’s weather and the kind of exploring you’ll be doing. No more overpacking so you’ll have more room in your luggage to bring home all that concert swag.

When the jet-set countdown starts, Now Brief has you covered. It shows your boarding pass details, Seoul’s current weather and real-time exchange rates front and center — so you can check what matters at a glance, before your trip.

Gate to Stage: AI Navigates Your Tour

You land at Incheon International Airport and the clock is ticking. So you ask:

“What’s the fastest and most affordable route to my hotel carrying two suitcases?”

In no time, Gemini displays side-by-side cards for airport express trains, buses and taxis, complete with fares, travel times and transfer counts all laid out[3].

Seoul Highlights, From Tradition to Modernity

After leaving your luggage at the hotel, day one kicks off at Bukchon Hanok Village, the perfect “Hello, Korea” setting for your vlog. Rest the Galaxy Z Fold7 on a ledge — Flex Mode lets you shoot easily, no tripod needed, while capturing the full Hanok backdrop

But wait. Those unwanted photobombers in your pictures? Gone. Galaxy AI’s Photo Assist understands the whole scene, and Suggest Erases automatically detects and removes them with one tap. All done without post-editing hassle. Plus, with Side-by-Side Editing and Show Original, you can instantly compare the before-and-after images on the unfolded screen.

Next stop: K-beauty heaven. Aisles and aisles of products, but when you pick one up to read the label, it’s all in Korean. No worries. Camera sharing on Gemini Live can translate the ingredient labels listed in Korean, sprinkling in emojis for context to help you know what you’re buying. Still overwhelmed? Ask Gemini:

“Recommend one for sensitive skin.”

Gemini cross-checks the ingredients and suggests a top 3 recommendation list tailored to you. You can check out like a skincare pro, not a confused tourist.

Main Stage Moment: Your Favorite Idol Up Close

It’s finally the big day. Your lightstick is charged, your phone is fully juiced and the stadium is crowded with fans. You might be stuck in the nosebleeds, but Galaxy Z Fold7’s 200MP camera captures your personal favourite up close with crystal-clear detail. Moreover, thanks to the 10 MP 100° front camera, you can squeeze all your new friends into one frame and still grab the boys on stage too. When the arena goes dark, Nightography[5] kicks in, turning a sea of flickering lightsticks into sharp, balanced footage you’ll replay on a loop after the encore.

Final Encore: Edit and Elevate

Say goodbye, Seoul — hello airborne edit bay. Plane rides are perfect for some creativity. With Galaxy Z Fold7’s expansive screen, editing your travel vlog is easier than ever. Use the upgraded Audio Eraser to reduce the sound of the crowd’s background noise so your favorite member’s vocals shine.

Z Fold7: The Perfect Travel Companion

Galaxy Z Fold7 isn’t just another travel gadget — it’s the backstage pass, stylist, translator, map and editing tool that elevates your creativity to the next level. It’s no longer the smartphone era; welcome to the age of the AI sidekick. Skip the endless search bars and just talk. Unfold your phone, and half your trip is already handled. So go ahead, live your best wanderlust life. GalaxyZ Fold7’s got your back from takeoff to touchdown.

[1] Gemini is a trademark of Google LLC. Results for illustrative purposes. Gemini Live feature requires internet connection and Google Account login. Service availability may vary by country, language, device model. Features may differ depending on subscription and results may vary. Compatible with certain features and certain accounts. Currently, you can use a personal Google Account that you manage on your own, or a work or school account for which your administrator has enabled access to Gemini. You must be 13 (or the applicable age in your country) or over to use Gemini with a personal or school Google Account and 18 or over to use Gemini with a work account.

[2] Now Brief feature requires Samsung Account login. Service availability may vary by country, language, device model, apps. Some features may require a network connection. Modes and Routines need to be enabled to use Personal Data Engine for context-based Routines suggestions. User needs to consent to access permissions such as photos, videos, audio files, and calendar events. May not display moments depending upon exposure policy. The description of photos provided by moments may not align with the user’s intent. Events schedule notification is supported with calendar apps that utilize Android calendar database and available if Samsung Calendar is installed. Notifications for coupons only available for coupons added to Samsung Wallet with expiration date. To check the Energy Score, the health data tracked from Samsung Galaxy Watch or Samsung Galaxy Ring must be synchronized with the Samsung Health App. The result is for your personal reference only and is not intended for medical purposes.

[3] Accuracy of results may vary

[4] Photo Assist using Generative Edit requires a network connection and Samsung Account login. Editing with Generative Edit results in a resized photo up to 12MP. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.

[5] Results may vary depending on shooting conditions including multiple subjects, being out of focus or moving subjects

[6] Results may vary per video depending on sounds present in the video. Samsung Account login required. Certain types of sound can be detected such as voices, music, wind, nature, crowd and noise. The actual sound detection may vary depending on audio source, and the condition of the video. Accuracy of results is not guaranteed.

Samsung Electronics Co., Ltd and Google Cloud today announced an expanded partnership to bring Google Cloud’s generative AI technology to Ballie, a new home AI companion robot from Samsung. Available to consumers in the United States and Korea this summer, Ballie will be able to engage in natural, conversational interactions to help users manage home environments, including adjusting lighting, greeting people at the door, personalizing schedules, setting reminders, and more.

“Through this partnership, Samsung and Google Cloud are redefining the role of AI in the home,” said Yongjae Kim, Executive Vice President of the Visual Display Business at Samsung Electronics. “By pairing Gemini’s powerful multimodal reasoning with Samsung’s AI capabilities in Ballie, we’re leveraging the power of open collaboration to unlock a new era of personalized AI companion—one that moves with users, anticipates their needs, and interacts in more dynamic and meaningful ways than ever before.”

Ballie will use Gemini’s multimodal capabilities along with proprietary Samsung language models to process and understand a variety of inputs, including audio and voice, visual data from its camera, and sensor data from its environment. This will allow it to adapt its behaviors and responses in real-time. For instance, if you’re not sure what to wear to work in the morning, you can turn to Ballie for advice. Users could ask, “Hey Ballie, how do I look?” and Ballie can respond with styling recommendations, such as trying new accessories or adding a colorful shirt.

With enhanced reasoning enabled by Gemini, Ballie will be able to help users manage not only their home, but also their wellness routine. For example, a user could tell Ballie, “I feel tired today.” Ballie could then use Gemini’s grounding in Google Search to give tailored advice on how to improve their energy levels, including sharing recommendations on how to get more exercise, optimize their sleeping environment, or monitor their sleep patterns.

This partnership announcement builds on the successful integration last year of Gemini on Google Cloud into Samsung’s Galaxy S24 smartphone series. With Ballie, Samsung and Google Cloud are exploring how to bring their generative AI collaboration to a wider range of devices.

“With Gemini on Google Cloud, Samsung is demonstrating how to deploy generative AI at scale, integrating it directly into the heart of their popular products,” said Thomas Kurian, CEO, Google Cloud. “This expanded partnership with Samsung underscores our commitment to delivering reliable, enterprise-grade AI that drives lasting value for our customers – and their customers.”

To learn more about Ballie Home AI Companion, visit here.

About Google Cloud

Google Cloud is the new way to the cloud, providing AI, infrastructure, developer, data, security, and collaboration tools built for today and tomorrow. Google Cloud offers a powerful, fully integrated and optimized AI stack with its own planet-scale infrastructure, custom-built chips, generative AI models and development platform, as well as AI-powered applications, to help organizations transform. Customers in more than 200 countries and territories turn to Google Cloud as their trusted technology partner.

Samsung Electronics Co., Ltd. today announced the rollout of a new AI experience with Gemini Live, bringing real-time visual conversations with AI to Galaxy users. The feature will begin rolling out on April 7, starting with the Galaxy S25 series available for any users free of charge.

Through AI-powered assistance, Galaxy users can more naturally engage in conversational interactions that make everyday tasks easier. Just press and hold the side button to show Gemini Live[1] what you see while simultaneously interacting with it in a live conversation.

Imagine picking out an outfit or reorganizing a closet. Gemini Live can now make those everyday decisions easier. By simply pointing the camera, users can get suggestions on how to categorize items and optimize space, or share their screen while browsing online retailers to receive personalized style advice. With the ability to see what the user sees and respond in real time, Galaxy S25 series feels like a trusted friend who’s always ready to help.

“Together with Google, we are marking a bold step toward the future of mobile AI, delivering smarter interactions that are deeply in sync with how we live, work and communicate,” said Jay Kim, Executive Vice President and Head of Customer Experience Office, Mobile eXperience Business at Samsung Electronics. “With this new visual capability, Galaxy S25 series brings next-generation AI experiences to life, setting new standards for how users engage with the world through their devices.”

On April 7, Gemini Live with camera and screen sharing capabilities will start rolling out to all Galaxy S25 series users at no additional cost. For more information about Galaxy S25 series, please visit: Samsung Newsroom, Samsungmobilepress.com and Samsung.com.

[1] Check responses for accuracy. Compatible with certain features and accounts. Internet connection required. Available to users 18+.